Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies. It was published in 2008 by Harvard Business Press. A revised edition was published in 2011. The book attempts to explain a shift in the relationship between customers and companies, in which companies are no longer able to control customers' attitudes through market research, customer service, and advertising. Instead, customers are controlling the conversation by using new media to communicate about products and companies. == Synopsis == The groundswell is characterized by several tactics that guide companies into using social technologies strategically and effectively. Listening: Businesses should listen to their customers to understand what the market is looking for in their products. In order to do this, a company needs to find out if their customers are using social technologies and how they are using them. Talking: Instead of advertising to customers, marketing departments should find creative ways to connect with users about their experience with a product and their feelings about the brand. One common method is participation in social networks. Energizing: Enthusiastic customers are part of the groundswell, and companies can recognize and appreciate these customers by creating online communities and social platforms where they can connect with the brand and provide reviews. Supporting: Businesses can harness the support of their own employees by creating internal social applications for them to connect with the brand, also known as enterprise social software. == Groundswell in action == === Examples === Some companies distinguish their product through the use of social technologies. Tom Dickson successfully marketed his Blendtec line of blenders through the viral marketing campaign Will It Blend? The groundswell spread marketing messages through Digg and YouTube with a small budget and little marketing experience. Other companies have been able to listen to and talk with the groundswell by building their own online communities. Procter & Gamble created beinggirl.com Archived 2016-04-10 at the Wayback Machine to introduce girls to P&G feminine care products. The community approach worked because the company could reach girls with information that might seem embarrassing or sensitive in a traditional marketing campaign. === Risks === Features of particular industries or companies can make direct customer engagement more difficult. For instance, some companies must work within industry regulations, national or multinational corporations must balance corporate and local engagement, and other companies must find ways to engage with customers on time-sensitive issues. == Reception == Kevin Allison of the Financial Times praised the book for its focus on Web analytics: "[Groundswell] is not so much a manifesto or a dissection of online culture as it is a how-to manual for executives and mid-level managers trying to navigate this fast-changing and often confusing environment." The book won the American Marketing Association Foundation’s Berry-AMA Book Prize for best marketing book of 2009. It was also listed by: Amazon, as one of the Top 10 Business & Investing Books of 2008 CIO Insight, as one of the Top 10 Business-Tech Books of 2008 and one of 10 Insightful Web 2.0 Books Fortune as Magazine as one of the 3 best Web books of 2008 Advertising Age as number 3 of 10 Books You Should Have Read BusinessWeek as one of the Best Innovation & Design Books of 2008 "strategy+business" as one of the Best Business Books 2008 and “Top Shelf” in Marketing
CMU Pronouncing Dictionary
The CMU Pronouncing Dictionary (also known as CMUdict) is an open-source pronouncing dictionary originally created by the Speech Group at Carnegie Mellon University (CMU) for use in speech recognition research. CMUdict provides a mapping orthographic/phonetic for English words in their North American pronunciations. It is commonly used to generate representations for speech recognition (ASR), e.g. the CMU Sphinx system, and speech synthesis (TTS), e.g. the Festival system. CMUdict can be used as a training corpus for building statistical grapheme-to-phoneme (g2p) models that will generate pronunciations for words not yet included in the dictionary. The most recent release is 0.7b; it contains over 134,000 entries. An interactive lookup version is available. == Database format == The database is distributed as a plain text file with one entry to a line in the format "WORD
CryptoParty
CryptoParty (Crypto-Party) is a grassroots global endeavour to introduce the basics of practical cryptography such as the Tor anonymity network, I2P, Freenet, key signing parties, disk encryption and virtual private networks to the general public. The project primarily consists of a series of free public workshops. == History == As a successor to the Cypherpunks of the 1990s, CryptoParty was conceived in late August 2012 by the Australian journalist Asher Wolf in a Twitter post following the passing of the Cybercrime Legislation Amendment Bill 2011 and the proposal of a two-year data retention law in that country, the Cybercrime Legislation Amendment Bill 2011. The DIY, self-organizing movement immediately went viral, with a dozen autonomous CryptoParties being organized within hours in cities throughout Australia, the US, the UK, and Germany. Many more parties were soon organized or held in Chile, The Netherlands, Hawaii, Asia, etc. Tor usage in Australia itself spiked, and CryptoParty London with 130 attendees—some of whom were veterans of the Occupy London movement—had to be moved from London Hackspace to the Google campus in east London's Tech City. As of mid-October 2012 some 30 CryptoParties have been held globally, some on a continuing basis, and CryptoParties were held on the same day in Reykjavik, Brussels, and Manila. The first draft of the 442-page CryptoParty Handbook (the hard copy of which is available at cost) was pulled together in three days using the book sprint approach, and was released 2012-10-04 under a CC BY-SA license. === Edward Snowden involvement === In May 2014, Wired reported that Edward Snowden, while employed by Dell as an NSA contractor, organized a local CryptoParty at a small hackerspace in Honolulu, Hawaii on December 11, six months before becoming well known for leaking tens of thousands of secret U.S. government documents. During the CryptoParty, Snowden taught 20 Hawaii residents how to encrypt their hard drives and use the Internet anonymously. The event was filmed by Snowden's then-girlfriend, but the video has never been released online. In a follow-up post to the CryptoParty wiki, Snowden pronounced the event a "huge success." == Media response == In 2013, CryptoParty received messages of support from the Electronic Frontier Foundation and (purportedly) AnonyOps, as well as the NSA whistleblower Thomas Drake, WikiLeaks central editor Heather Marsh, and Wired reporter Quinn Norton. Eric Hughes, the author of A Cypherpunk's Manifesto nearly two decades before, delivered the keynote address, Putting the Personal Back in Personal Computers, at the Amsterdam CryptoParty on 2012-09-27. Marcin de Kaminski, founding member of Piratbyrån which in turn founded The Pirate Bay, regarded CryptoParty as the most important civic project in cryptography in 2012, and Cory Doctorow has characterized a CryptoParty as being "like a Tupperware party for learning crypto." Der Spiegel in December 2014 mentioned "crypto parties" in the wake of the Edward Snowden leaks in an article about the NSA.
Blocknots
Blocknots were random sequences of numbers contained in a book and organized by numbered rows and columns and were used as additives in the reciphering of Soviet Union codes, during World War II. The Blocknot consisted of a booklet of fifty sheets of 5-figure random additive, 100 additive groups to a sheet. No sheet was used more than once, thus the blocknots were in effect a form of one-time pad. The Soviet Unions highest grade ciphers that were used in the East, were the 5-figure codebook enciphered with the Blocknot book, and were generally considered unbreakable. == Technical Description == Blocknots were distributed centrally from an office in Moscow. Every Blocknot contained 5-figure groups in a number of sheets, for the enciphering of 5-figure messages. The encipherment was effected by applying additives taken from the pad, of which 50-100 5-figure groups appeared. Each pad had a 5-figure number and each sheet had a 2-figure number running consecutively. There were 5 different types of Blocknots, in two different categories The Individual in which each table of random numbers was used only once. The General in which each page of the Blocknot was valid for one day. The security of the additive sequence rested on the choice of different starting points for each message. In 5-figure messages, the blocknot was one of the first 10 Groups in the message. Its position changed at long intervals, but was always easy to re-identify. The Russians differentiated between three types of blocks: The 3-block, DRIERBLOCK. I-block for Individual Block: 50 pages, additive read off in one direction only. The messages could be used and read only between 2 wireless telegraphy stations on one net. The 6-block, SECHSERBLOCK. Z-block for Circular Block: 30 pages, additive read off in either direction. The messages could be used and read, between all W/T stations in a net. The 2-block, ZWEIERBLOCK. OS-block. Used only in traffic from lower to higher formations. Two other types were used, in lower echelons. Notblock: Used in an emergency. Blocknot used for passing on traffic. The distribution of Blocknots was carried out centrally from Moscow to Army Groups then to Armies. The Army was responsible for their distribution throughout the lower levels of the army down to company level. Independent units took their cipher material with them. Occasionally the same blocknot was distributed to two units on different parts of the front, which enabled Depth to be established. Records of all Blocknots used were kept in Berlin and when a repeat was noticed a BLOCKNOT ANGEBOT message was sent out to all German Signals units, to indicate that it may have been possible to break the code using it. There was no certainty in this. A cryptanalyst with the General der Nachrichtenaufklärung stated while being interrogated by TICOM: It seems that depths of up to 8 were established at the beginning of the Russian Campaign but that no 5-figure code was broken after May 1943 German cryptanalysts who were prisoners of war stated under interrogation, that each of the figures 0 to 9 were placed en clair usually within the first ten groups of the text or sometimes at the end. One indicator was the Blocknot number and the consisted of two random figures, the figure representing the type, and the remaining two, the page of the Blocknot being used. In long messages, 000000 was placed in the message when the end of a page had been reached. == Chi number == The Chi-number was the serial numbering of all 5-figure messages passing through the hands of the Cipher Officer, starting on the first of January and ending on thirty-first December of the current year. It always appeared as the last group in an intercepted message, e.g. 00001 on the 1st January, or when the unit was newly set up. The progression of Chi-numbers was carefully observed and recorded in the form of a graph. A Russian corps had about 10 5-figure messages per day, and Army about 20-30 and a Front about 60–100. After only a relatively short time, the individual curves separated sharply and the type of formation could be recognized by the height of the Chi-number alone. == Monitoring == Blocknots were tracked in a card index, that was maintained by the Signal Intelligence Evaluation Centre (NAAS). The NAAS functionality included evaluation and traffic analysis, cryptanalysis, collation and dissemination of intelligence. The card index, which was one amongst several Card Indexes. A careful recording and study of blocks provided the positive clues in the identification and tracking of formations using 5-figure ciphers. The index was subdivided into two files: Search card index, contained all blocknots and chi-numbers whether or not they were known. Unit card index, contained only known Block and Chi-numbers. Inspector Berger, who was the chief cryptanalyst of NAAS 1 stated that the two files formed: The most important and surest instruments for identifying Russian radio nets, known to him. The Blocknots were also used in the Stationary Intercept Company (Feste), the military unit that were designed to work at a lower level to the NAAS, at the Army level and were semi-motorized, and closer to the front. The Feste used the Blocknot value along with several other parameters to build a network diagram. The network diagram was studied extensively, as part of a 6-stage process, that involved several departments within the Feste. The outcome was a metric which determined the most interesting circuit for traffic monitoring, and least interesting, where monitoring of traffic should cease. == Analysis == Johannes Marquart was a mathematician and cryptanalyst who initially worked for Inspectorate 7/VI and later led Referat Ia of Group IV of the General der Nachrichtenaufklärung. Marquart was assigned the study of the Soviet Union Blocknot traffic. Marquart and his unit conducted extensive research in an attempt to discover the method by which they were produced. All the counts which they made, however, failed to reveal any non-random characteristics in the design of the tables, and while they thought the Blocknots must have been generated by machine, they were never able to draw any concrete deductions as a result of their research. == Example == The Soviet 3rd Guard Tank Army transmits a 5-figure message with the Blocknot of 37581 (one of the first 10 groups in the message). On the same day the Block 37582 was used by the same formation. The next day 37583 appeared. Thereafter, for a period, the Army was not heard by German Wireless telegraphy intercept operators, as it was maintaining wireless silence. After a few days, an unidentified net with the Blocknot 37588 is picked up. This message net is claimed, because of the proximity of the blocks (88/83) to be the 3rd Guard Tank Army. The missing Blocknots 84-87 were presumably used in telegraphic, telephonic or courier communications. The Chi number provides confirmation of the first assumption, based on proximity of blocknots in most cases.
Consistency (database systems)
In database systems, consistency (or correctness) refers to the requirement that any given database transaction must change affected data only in allowed ways. Any data written to the database must be valid according to all defined rules, including constraints, cascades, triggers, and any combination thereof. This does not guarantee correctness of the transaction in all ways the application programmer might have wanted (that is the responsibility of application-level code) but merely that any programming errors cannot result in the violation of any defined database constraints. In a distributed system, referencing CAP theorem, consistency can also be understood as after a successful write, update or delete of a Record, any read request immediately receives the latest value of the Record. == As an ACID guarantee == Consistency is one of the four guarantees that define ACID transactions; however, significant ambiguity exists about the nature of this guarantee. It is defined variously as: The guarantee that database constraints are not violated, particularly once a transaction commits. The guarantee that any transactions started in the future necessarily see the effects of other transactions committed in the past. As these various definitions are not mutually exclusive, it is possible to design a system that guarantees "consistency" in every sense of the word, as most relational database management systems in common use today arguably do. == As a CAP trade-off == The CAP theorem is based on three trade-offs, one of which is "atomic consistency" (shortened to "consistency" for the acronym), about which the authors note, "Discussing atomic consistency is somewhat different than talking about an ACID database, as database consistency refers to transactions, while atomic consistency refers only to a property of a single request/response operation sequence. And it has a different meaning than the Atomic in ACID, as it subsumes the database notions of both Atomic and Consistent." In the CAP theorem, you can only have two of the following three properties: consistency, availability, or partition tolerance. Therefore, consistency may have to be traded off in some database systems.
Enonic XP
Enonic XP is a free and open-source content platform. Developed by the Norwegian software company Enonic, the platform can be used to build websites, progressive web applications, or web-based APIs. Enonic XP uses an application framework for coding server logic with JavaScript, and has no need for SQL as it ships with an integrated content repository. The CMS is fully decoupled, meaning developers can create traditional websites and landing pages, or use XP in headless mode, that is without the presentation layer, for loading editorial content onto any device or client. Enonic is used by major organizations in Norway, including the national postal service Norway Post, the insurance company Gjensidige, the Norwegian Labour and Welfare Administration, and all the top football clubs in the national football league for men, Eliteserien. == Overview == Enonic XP ships with the content management system (CMS) Content Studio. This includes a visual drag and drop editor, a landing page editor, support for multi-site and multi-language, media and structured content, advanced image editing, responsive user interface, permissions and roles management, revision and version control, and bulk publishing. Integrations and applications can be directly installed via the "Applications" section in XP, where the platform finds apps approved in the official Enonic Market. There are no third-party databases in Enonic XP. Instead, the developers have built a distributed storage repository, avoiding the need to index content. The system brings together capabilities from Filesystem, NoSQL, document stores, and search in the storage technology, which automatically indexes everything put into the storage. Enonic XP supports deployment of server side JavaScript. The open-source framework runs on top of a JVM (Java virtual machine), and allows developers to run the same code in the browser and on the server, thus enabling them to employ JavaScript. While running on the Java virtual machine, Enonic XP can be deployed on most infrastructures. The dependency on a third-party application server to deploy code has been removed, as the platform is an application server by default. A developer can for instance insert his own modules and code straight into the system while it is running. JavaScript unifies all the technical elements, and Enonic XP features a MVC framework where everything on the back-end can be coded with server-side JavaScript. The Enonic platform can use any template engine. === Progressive web apps === Another feature of Enonic XP is the possibility for developers to create progressive web apps (PWA). A PWA is a web application that is a regular web page or website, but can appear to the user like a mobile application. === Headless CMS and integrations === Enonic XP is headless, which means it separates content and presentation. The platform supports GraphQL, provides several default APIs, and allows for building custom APIs through the Guillotine starter kit. Consequently, Enonic supports modern front-end frameworks, and offers integrations with e.g. Next.js and React. == History == Enonic AS was founded in 2000 by Morten Øien Eriksen and Thomas Sigdestad. The software company specialized in building services and solutions, including a content management system known as "Vertical Site", then "Enonic CMS". Being aware that they had application, database, and website teams working on separate silos toward the same goal, Enonic sought to combine the different elements into a single software. The resulting application platform Enonic XP, first released in 2015, includes a CMS as an optional surface layer. In March 2020, Enonic XP was ranked by SoftwareReviews, a division of Info-Tech Research Group, a Canadian IT research and analyst firm, as the "Leader" in Web Experience Management. The ranking is based on user reviews, and is featured in SoftwareReviews‘ Digital Experience Data Quadrant Report, a comprehensive evaluation and ranking of leading Web Experience Management vendors. Enonic was also ranked first in 2021 and 2022. === Release history === Enonic XP assumed the mantle from the previous content management system Enonic CMS, and thus began with "version 5.0.0." The following list only contains major releases. == Development and support == Enonic offers a user and developer community consisting of a forum, support system with tickets, documentation, codex, learning and training center with certifications, and various community groups. Writing about the support system, Mike Johnston of CMS Critic notes that "enterprise customers obviously get access to a higher level of personalized support, where the Enonic support team can respond as fast as two hours." The support system is divided in three levels: silver, gold and platinum—from next day business support to 24/7 support. As Enonic XP is open-source, known vulnerabilities, bugs and issues are listed on GitHub.
Web presence
A web presence is a location on the World Wide Web where a person, business, or some other entity is represented (see also web property and point of presence). Examples of a web presence for a person could be a personal website, a blog, a profile page, a wiki page, or a social media point of presence (e.g. a LinkedIn profile, a Facebook account, or a Twitter account). Examples of a web presence for a business or some other entity could be a corporate website, a microsite, a page on a review site, a wiki page, or a social media point of presence (e.g., a LinkedIn company page and/or group, a Facebook business/brand/product page, or a Twitter account). Every web presence is associated with a unique web address to distinguish one point of presence from another. == Owned vs. unowned == Web presence can either be owned or unowned. Owned media exists when a single person or group can control the content that is published on its web presence (e.g. a corporate website or a personal Twitter account). However, when a single person or group cannot solely control the content, the creator is different from the owner. This is considered unowned media (see earned media). A Wikipedia page or a Yelp page about a person, company, or product would be an example of a known (or "earned") web presence. Occasionally, a first form of media known as "paid media" is often included in the discussion of media types: "earned vs. owned vs. paid". Paid media is commonly found in the form of advertisements, but it is not considered a form of web presence. == Management == Web presence management is the process of establishing and maintaining a digital footprint on the web. The three factors that are considered include the following: where a person or business has web presence; how each web presence represents its enterprise; and what is published at a point of presence. Web presence management is the discipline of determining and governing: the distribution of policy documents which platforms are most appropriate (e.g. internal vs. external blog, YouTube vs. Vimeo) the single inventory of personal or corporate web presence (e.g. partners or advocates) where on the web a business and any relatable assets are represented where on the web a business and any relatable assets are impersonated or pirated web properties with the particular entities they represent who has control over which web properties new web properties which are not in the personal or corporate inventory (e.g. someone creates a new presence) authorized and unauthorized changes to the creation (e.g. branding) of a web presence a workflow for creating a web property that follows its corporate standards === Management system === The purpose of a web presence management system is to manage the web presence of a person or business. This includes the collection of domain names, websites, social media, and other web pages where he, she, or it is being represented. The tool generally offers the following key functions: new presence discovery, inventory management, change detection, access control, stakeholder coordination, and compliance workflow. A web presence management system is meant to have a broader reach so that it emphasizes where a presence has been established, will be established, must be maintained, or must be remediated. An example of a web presence management system is the Brandle Presence Manager. In order to publish content to the various points of web presence, multiple content management systems and sometimes even social media management systems are often used. The primary focus of most content and social media management systems is limited to their specific web platforms. === Domain names === Another aspect of web presence management is managing the collection of domain names registered to the person or business. Any entity may register multiple domain names for the same property. As a result, they can link alternative spellings, different top-level domains, aliases, brands, or products to the same website. Similarly, negative or derogatory domain names may also be registered. This is done to prevent certain domain names from being used against the person or business. It is common for a larger business to have domain names registered by multiple employees at multiple domain name registrars, possibly a result of organizational or geographical requirements. Consequently, a web presence management system can be used to monitor all domain names registered by the business, regardless of the registrars used. == Discovery == Web presence discovery is the process of monitoring the web for a new point of presence about a person or business. Web presence discovery is often included in a web presence management system. Whether a new domain is registered, a new website is published, or a new social media account is established, it occurs outside of the person's or business’ control. As a result, its purpose is to assess a new point of presence and appropriately handle any violations. Web presence discovery differs from content listening. The former involves looking for new properties on the web, whereas the latter refers to analyzing content that already exists to hear how a person or business is seen often in near real time. Examples of content listening systems include Sysomos and Radian6, which is now a subsidiary of Salesforce.com. === Brand protection === A person or business may choose to watch for a new web presence that might appear to misrepresent or mislead an audience, such as counterfeiters, spoofers, or malicious hackers. One of the early software in the online brand protection marketplace was MarkMonitor, now part of Thomson Reuters. This software helped detect rogue domain names and websites. However, the modern day growth of social media has seen a rise in the number of fraudulent brand impersonations. It has become much easier for a new web presence to be created on those platforms, which results in a greater frequency of them today. As a preventive measure, online brand protection providers are now adding social media to their domain and website discovery options. === Security === The widespread growth of social media has also made it easier for unauthorized individuals to impersonate an employee. Consequently, social media has now become a recognized threat vector in that it can be used to socially engineer an attack on a business. To counter this, companies are able to use web presence monitoring tools to detect new points of presence on the web and thereby defend against socially engineered attacks. === Distributed inventory management === A web presence monitoring system can be used by a business to associate a new web property with its corporate inventory. It is designed to address autonomous, distributed behaviors. This usually applies to larger businesses whose geographically diverse employees are more prone to creating new points of presence on the web. For example, a retail chain may allow each local store to create and manage their web presence to market to and communicate with their local customer base. Similarly, a global business may have teams in each country or region who create and manage a web presence to adapt to local languages or cultures. == Monitoring == Web presence monitoring is the process of monitoring a known inventory of web presence to detect any changes that are made. Web presence monitoring is often included in a web presence management system and can serve multiple purposes for both larger corporations and certain individuals, such as celebrities. It is important to note that presence monitoring differs from content listening. The former involves monitoring the properties (e.g. branding) of a web property in an established inventory, whereas the latter refers to analyzing content that already exists to hear how a person or business is seen often in near real time. Additionally, presence monitoring focuses on owned media and content listening on earned media. === Corporate, brand, and regulatory compliance === Many companies ensure that certain standards are met for a property on the web that represents their business. For companies in regulated industries, such as finance and healthcare, the company may be required by law to ensure that all publicized content, regardless of platform or technology, follow specific requirements. The widespread growth of social media has seen a rise in the number of fraudulent corporate impersonations. It has become much easier for a new web presence to be created on these platforms, and so these are much more prevalent than they used to be. As a preventive measure, a web presence monitoring system alerts the company when a known property is changed, allowing for the property to be reviewed and amended so that it follows the proper standards. . A web presence monitoring system helps alert the company when a known property is changed, so it can be reviewed and brought back, if necessary, into compliance with the appro