The Social Media (Age-Restricted Users) Bill is a member's bill by National Party Member of Parliament Catherine Wedd that seeks to ban children under the age of 16 years from accessing social media by forcing social media companies to implement age verification measures. It is modelled after the Australian government's Online Safety Amendment. In mid October 2025, the New Zealand Parliament confirmed plans to introduce the social media age restriction bill. == Background == In late November 2024, the Albanese government of Australia, with support from the opposition Coalition parties, passed the Online Safety Amendment creating a world-first age verification regime targeting social media platforms operating in the country. The ban targets several social media platforms including Facebook, Instagram, Kick, Reddit, Snapchat, Threads, TikTok, Twitch, X (formerly Twitter) and YouTube. These platforms were required to implement age verification systems and to remove under-age users by 10 December 2025, when the law change came into effect. == Draft provisions == The draft Social Media (Age-Restricted Users) Bill defines social media platforms as electronic platforms that enable social media interactions between two or more end-users, facilitates communication between multiple end-users and allows users to post content on the platform. The proposed bill requires social media companies to take action to prevent users under the age of 16 from creating accounts on their platforms. It also creates a framework for courts to impose fines on platforms that fail to take reasonable steps to prevent underaged users from accessing the platform. == Legislative history == === Draft legislation === On 6 May 2025, Wedd announced a private member's bill called the "Social Media (Age-Restricted Users) Bill" that would bar access to social media platforms for people under the age of 16 years. She said that she was motivated as the mother of four children to support families, parents and teachers' efforts to manage their children's online exposure and the passage of the Australian Online Safety Amendment legislation in December 2024. Since National's coalition partner ACT New Zealand had refused to support the bill, the Sixth National Government announce it as a member's bill rather than a government bill. Prime Minister Christopher Luxon has confirmed that National would seek cross-party support for the legislation. ACT MP and the Minister of Internal Affairs Brooke van Velden said that the Government would watch the implementation of the Australian social media age restriction policy. In October 2025, Wedd's bill was drawn from the parliamentary ballot. In addition, Labour Reuben Davidson drafted a similar member's bill that would hold social media providers responsible for restricting "harmful content" and imposed NZ$50,000 fines for non-compliance. In November 2025, Luxon reiterated his support for social media age restriction legislation and said the New Zealand government would introduce a bill in 2026 before the 2026 New Zealand general election. He also confirmed that Education Minister Erica Stanford was leading an investigation into what lessons could be learnt from the Australian legislation. At the request of ACT MP Parmjeet Parmar, Parliament's Education and Workforce Committee held an inquiry into a proposed social media ban in early October 2025. The committee was led by National MP Carl Bates and received 430 submissions from 400 groups and individuals. The committee also heard from 87 in-person submissions. On 10 December 2025, the committee made 12 recommendations including restricting social media access to persons under the age of 16, re-evaluating existing legislation such as the Films, Videos, and Publications Classification Act and the Harmful Digital Communications Act 2015, and regulating online platforms and Internet service providers. The ACT party released a dissenting view disagreeing with the need for a law restricting social media access to under-16 year olds. In mid-May 2026, the Government confirmed that work on the proposed bill to ban under-16 year olds from social media had been paused. The New Zealand Parliament held a debate on the proposed bill on 13 May following a select committee inquiry into the harms caused by social media platforms. While the opposition Labour Party has agreed to support the member's bill, the ACT and Green parties opposed the proposed bill on the grounds that the rules were easy to circumvent, that at-risk groups could become more isolated, and that social media also harmed other age groups. == Responses == === Academia and civil society === In late July 2025, the New Zealand Council for Civil Liberties (NZCCL) expressed concern that the proposed social media age restriction could infringe upon the New Zealand Bill of Rights Act 1990, the Privacy Act 2020 and the United Nations' Convention on the Rights of the Child. The NZCCL also questioned the practicality of age verification software, a social media age limit and whether it would fulfil its stated goal of combating online harm. In August 2025, University of Auckland criminologist and senior lecturer Claire Meehan expressed concern that the social media age restriction legislation would cut children from their friendship and support networks. She also said that children and young people were digital natives who could use VPNs to circumvent the ban. Similar sentiments were echoed by Victoria University of Wellington media and communications lecturer Alex Beattie and "Ocean Today" Instagram social media influencer "Charlie." In October 2025, New Zealand Initiative representative Dr Eric Crampton expressed concern that a social media age restriction would involve the introduction of digital IDs. He argued that a new law was unnecessary and said that parents could limit their children's exposure to social media via Google's Family Link and Apple's equivalent. Similarly, Institute of Economic Affairs public policy fellow Matthew Lesh and the British Free Speech Union expressed concerns that young people could use VPNs to circumvent a social media ban, citing the spike in VPN usage in the United Kingdom following the passage of the Online Safety Act 2023. The advocacy group B416's co-chair Anna Curzon advocated for a social media ban on underage users, stating that social media apps "are made to be addictive" and made it difficult for parents to relate with their children. In late November 2025, B416's co-founder Anna Mowbray expressed support for the Government's social media age restriction bill but expressed disappointment that Luxon had not timed his announcement with the launch of the group's campaign. Generation-Z Aotearoa co-founder Lola Fisher has called on the New Zealand Government to consult with young people on the development of the legislation. === Government agencies and departments === In early October 2025, Privacy Commissioner Michael Webster expressed concern that social media platforms requiring users to prove their age via digital IDs could raise privacy concerns. Webster suggested that age verification systems could relay on various documents including passports. He said that age estimation technologies had high error rates and that age inference technologies relied on data mining. === Political parties === In early May 2025, the National Party government expressed support for a social media age restriction legislation. By contrast, its coalition partner ACT has opposed such legislation. ACT leader David Seymour described the ban as hasty and unworkable since it did not involve parents. Meanwhile, New Zealand First leader Winston Peters expressed support for a social media age restriction but said the bill should be subject to a select committee inquiry. The opposition Labour Party leader Chris Hipkins has expressed interest in a social media age restriction legislation but emphasised the need for consensus. Meanwhile, Green Party co-leader Chlöe Swarbrick said she wanted to learn more about the bill but described it as simplistic. Fellow Greens co-leader Marama Davidson said that the proposed bill would punish children and young people for the harm caused by big tech platforms. === Tech companies === In early October 2025, representatives of TikTok and Meta Platforms cautioned against proposed social media ban on under-16 years olds. During a one-day parliamentary inquiry, Ella Woods-Joyce, TikTok's public policy lead for Australia and New Zealand, and Mia Garlick, Meta's regional director of policy, expressed concern that the social media age restriction could send children and young people to less regulated online spaces. Woods-Joyce highlighted TikTok's policy of closing down accounts belonging to users under the age of 13 years while Garlick highlighted Meta's policy of placing users under the age of 16 in private accounts by default. In early February 2026 Meta's vice president and global head of safety, Antigone Da
Contrastive Language-Image Pre-training
Contrastive Language-Image Pre-training (CLIP) is a technique for training a pair of neural network models, one for image understanding and one for text understanding, using a contrastive objective. This method has enabled broad applications across multiple domains, including cross-modal retrieval, text-to-image generation, and aesthetic ranking. == Algorithm == The CLIP method trains a pair of models contrastively. One model takes in a piece of text as input and outputs a single vector representing its semantic content. The other model takes in an image and similarly outputs a single vector representing its visual content. The models are trained so that the vectors corresponding to semantically similar text-image pairs are close together in the shared vector space, while those corresponding to dissimilar pairs are far apart. To train a pair of CLIP models, one would start by preparing a large dataset of image-caption pairs. During training, the models are presented with batches of N {\displaystyle N} image-caption pairs. Let the outputs from the text and image models be respectively v 1 , . . . , v N , w 1 , . . . , w N {\displaystyle v_{1},...,v_{N},w_{1},...,w_{N}} . Two vectors are considered "similar" if their dot product is large. The loss incurred on this batch is the multi-class N-pair loss, which is a symmetric cross-entropy loss over similarity scores: − 1 N ∑ i ln e v i ⋅ w i / T ∑ j e v i ⋅ w j / T − 1 N ∑ j ln e v j ⋅ w j / T ∑ i e v i ⋅ w j / T {\displaystyle -{\frac {1}{N}}\sum _{i}\ln {\frac {e^{v_{i}\cdot w_{i}/T}}{\sum _{j}e^{v_{i}\cdot w_{j}/T}}}-{\frac {1}{N}}\sum _{j}\ln {\frac {e^{v_{j}\cdot w_{j}/T}}{\sum _{i}e^{v_{i}\cdot w_{j}/T}}}} In essence, this loss function encourages the dot product between matching image and text vectors ( v i ⋅ w i {\displaystyle v_{i}\cdot w_{i}} ) to be high, while discouraging high dot products between non-matching pairs. The parameter T > 0 {\displaystyle T>0} is the temperature, which is parameterized in the original CLIP model as T = e − τ {\displaystyle T=e^{-\tau }} where τ ∈ R {\displaystyle \tau \in \mathbb {R} } is a learned parameter. Other loss functions are possible. For example, Sigmoid CLIP (SigLIP) proposes the following loss function: L = 1 N ∑ i , j ∈ 1 : N f ( ( 2 δ i , j − 1 ) ( e τ w i ⋅ v j + b ) ) {\displaystyle L={\frac {1}{N}}\sum _{i,j\in 1:N}f((2\delta _{i,j}-1)(e^{\tau }w_{i}\cdot v_{j}+b))} where f ( x ) = ln ( 1 + e − x ) {\displaystyle f(x)=\ln(1+e^{-x})} is the negative log sigmoid loss, and the Dirac delta symbol δ i , j {\displaystyle \delta _{i,j}} is 1 if i = j {\displaystyle i=j} else 0. == CLIP models == While the original model was developed by OpenAI, subsequent models have been trained by other organizations as well. === Image model === The image encoding models used in CLIP are typically vision transformers (ViT). The naming convention for these models often reflects the specific ViT architecture used. For instance, "ViT-L/14" means a "vision transformer large" (compared to other models in the same series) with a patch size of 14, meaning that the image is divided into 14-by-14 pixel patches before being processed by the transformer. The size indicator ranges from B, L, H, G (base, large, huge, giant), in that order. Other than ViT, the image model is typically a convolutional neural network, such as ResNet (in the original series by OpenAI), or ConvNeXt (in the OpenCLIP model series by LAION). Since the output vectors of the image model and the text model must have exactly the same length, both the image model and the text model have fixed-length vector outputs, which in the original report is called "embedding dimension". For example, in the original OpenAI model, the ResNet models have embedding dimensions ranging from 512 to 1024, and for the ViTs, from 512 to 768. Its implementation of ViT was the same as the original one, with one modification: after position embeddings are added to the initial patch embeddings, there is a LayerNorm. Its implementation of ResNet was the same as the original one, with 3 modifications: In the start of the CNN (the "stem"), they used three stacked 3x3 convolutions instead of a single 7x7 convolution, as suggested by. There is an average pooling of stride 2 at the start of each downsampling convolutional layer (they called it rect-2 blur pooling according to the terminology of ). This has the effect of blurring images before downsampling, for antialiasing. The final convolutional layer is followed by a multiheaded attention pooling. ALIGN a model with similar capabilities, trained by researchers from Google used EfficientNet, a kind of convolutional neural network. === Text model === The text encoding models used in CLIP are typically Transformers. In the original OpenAI report, they reported using a Transformer (63M-parameter, 12-layer, 512-wide, 8 attention heads) with lower-cased byte pair encoding (BPE) with 49152 vocabulary size. Context length was capped at 76 for efficiency. Like GPT, it was decoder-only, with only causally-masked self-attention. Its architecture is the same as GPT-2. Like BERT, the text sequence is bracketed by two special tokens [SOS] and [EOS] ("start of sequence" and "end of sequence"). Take the activations of the highest layer of the transformer on the [EOS], apply LayerNorm, then a final linear map. This is the text encoding of the input sequence. The final linear map has output dimension equal to the embedding dimension of whatever image encoder it is paired with. These models all had context length 77 and vocabulary size 49408. ALIGN used BERT of various sizes. == Dataset == === WebImageText === The CLIP models released by OpenAI were trained on a dataset called "WebImageText" (WIT) containing 400 million pairs of images and their corresponding captions scraped from the internet. The total number of words in this dataset is similar in scale to the WebText dataset used for training GPT-2, which contains about 40 gigabytes of text data. The dataset contains 500,000 text-queries, with up to 20,000 (image, text) pairs per query. The text-queries were generated by starting with all words occurring at least 100 times in English Wikipedia, then extended by bigrams with high mutual information, names of all Wikipedia articles above a certain search volume, and WordNet synsets. The dataset is private and has not been released to the public, and there is no further information on it. ==== Data preprocessing ==== For the CLIP image models, the input images are preprocessed by first dividing each of the R, G, B values of an image by the maximum possible value, so that these values fall between 0 and 1, then subtracting by [0.48145466, 0.4578275, 0.40821073], and dividing by [0.26862954, 0.26130258, 0.27577711]. The rationale was that these are the mean and standard deviations of the images in the WebImageText dataset, so this preprocessing step roughly whitens the image tensor. These numbers slightly differ from the standard preprocessing for ImageNet, which uses [0.485, 0.456, 0.406] and [0.229, 0.224, 0.225]. If the input image does not have the same resolution as the native resolution (224×224 for all except ViT-L/14@336px, which has 336×336 resolution), then the input image is first scaled by bicubic interpolation, so that its shorter side is the same as the native resolution, then the central square of the image is cropped out. === Others === ALIGN used over one billion image-text pairs, obtained by extracting images and their alt-tags from online crawling. The method was described as similar to how the Conceptual Captions dataset was constructed, but instead of complex filtering, they only applied a frequency-based filtering. Later models trained by other organizations had published datasets. For example, LAION trained OpenCLIP with published datasets LAION-400M, LAION-2B, and DataComp-1B. == Training == In the original OpenAI CLIP report, they reported training 5 ResNet and 3 ViT (ViT-B/32, ViT-B/16, ViT-L/14). Each was trained for 32 epochs. The largest ResNet model took 18 days to train on 592 V100 GPUs. The largest ViT model took 12 days on 256 V100 GPUs. All ViT models were trained on 224×224 image resolution. The ViT-L/14 was then boosted to 336×336 resolution by FixRes, resulting in a model. They found this was the best-performing model. In the OpenCLIP series, the ViT-L/14 model was trained on 384 A100 GPUs on the LAION-2B dataset, for 160 epochs for a total of 32B samples seen. == Applications == === Cross-modal retrieval === CLIP's cross-modal retrieval enables the alignment of visual and textual data in a shared latent space, allowing users to retrieve images based on text descriptions and vice versa, without the need for explicit image annotations. In text-to-image retrieval, users input descriptive text, and CLIP retrieves images with matching embeddings. In image-to-text retrieval, images are used to find related text content. CLIP’s ability to connect vis
Cloud Data Management Interface
ISO/IEC 17826 Information technology — Cloud Data Management Interface (CDMI) Version 2.0.0 is an international standard that specifies a protocol for self-provisioning, administering and managing access to data stored in cloud storage, object storage, storage area network and network attached storage systems. The CDMI standard is developed and maintained by the Storage Networking Industry Association, who makes a publicly accessible version of the specification available. CDMI defines new resource representations to enable standardized management of any URI-accessible data, and defines RESTful HTTP operations using these representations to discover the capabilities of the storage system, discover stored data, access and update management metadata, specify data storage protocols (such as iSCSI and NFS) through which the stored data is accessed, and provide cross-system and cross-cloud import and export in order to enable data portability. Management functions enabled by CDMI include managing data ownership, identity mapping, access controls, user-specified metadata, and to declaratively specify desired data protection, data retention, constraints on geographic placement, desired quality of service, data versioning and security requirements. CDMI also defines utility services to facilitate data management, such the ability to query data matching specific criteria, and includes extensions to perform bulk updates using CDMI Jobs. == Capabilities == Compliant implementations must provide access to a set of configuration parameters known as capabilities. These are either boolean values that represent whether or not a system supports things such as queues, export via other protocols, path-based storage and so on, or numeric values expressing system limits, such as how much metadata may be placed on an object. As a minimal compliant implementation can be quite small, with few features, clients need to check the cloud storage system for a capability before attempting to use the functionality it represents. Resource allocation assignments limited to the data management interface protocols must possess access bypass capabilities which extend beyond the layered framework. This integral function is vital to the prevention of transport layer session hijacking by unauthorized entities which may circumvent standard interfacing security parameters. == Containers == A CDMI client may access objects, including containers, by either name or object id (OID), assuming the CDMI server supports both methods. When storing objects by name, it is natural to use nested named containers; the resulting structure corresponds exactly to a traditional filesystem directory structure. == Objects == Objects are similar to files in a traditional file system, but are enhanced with an increased amount and capacity for metadata. As with containers, they may be accessed by either name or OID. When accessed by name, clients use URLs that contain the full pathname of objects to create, read, update and delete them. When accessed by OID, the URL specifies an OID string in the cdmi-objectid container; this container presents a flat name space conformant with standard object storage system semantics. Subject to system limits, objects may be of any size or type and have arbitrary user-supplied metadata attached to them. Systems that support query allow arbitrary queries to be run against the metadata. == Domains, Users and Groups == CDMI supports the concept of a domain, similar in concept to a domain in the Windows Active Directory model. Users and groups created in a domain share a common administrative database and are known to each other on a "first name" basis, i.e. without reference to any other domain or system. Domains also function as containers for usage and billing summary data. == Access Control == CDMI exactly follows the ACL and ACE model used for file authorization operations by NFSv4. This makes it also compatible with Microsoft Windows systems. == Metadata == CDMI draws much of its metadata model from the XAM specification. Objects and containers have "storage system metadata", "data system metadata" and arbitrary user specified metadata, in addition to the metadata maintained by an ordinary filesystem (atime etc.). == Queries == CDMI specifies a way for systems to support arbitrary queries against CDMI containers, with a rich set of comparison operators, including support for regular expressions. == Queues == CDMI supports the concept of persistent FIFO (first-in, first-out) queues. These are useful for job scheduling, order processing and other tasks in which lists of things must be processed in order. == Compliance == Both retention intervals and retention holds are supported by CDMI. A retention interval consists of a start time and a retention period. During this time interval, objects are preserved as immutable and may not be deleted. A retention hold is usually placed on an object because of judicial action and has the same effect: objects may not be changed nor deleted until all holds placed on them are removed. == Billing == Summary information suitable for billing clients for on-demand services can be obtained by authorized users from systems that support it. == Serialization == Serialization of objects and containers allows export of all data and metadata on a system and importation of that data into another cloud system. == Foreign protocols == CDMI supports export of containers as NFS or CIFS shares. Clients that mount these shares see the container hierarchy as an ordinary filesystem directory hierarchy, and the objects in the containers as normal files. Metadata outside of ordinary filesystem metadata may or may not be exposed. Provisioning of iSCSI LUNs is also supported. == Client SDKs == CDMI Reference Implementation Droplet libcdmi-java libcdmi-python .NET SDK
Clustered file system
A clustered file system (CFS) is a file system which is shared by being simultaneously mounted on multiple servers. There are several approaches to clustering, most of which do not employ a clustered file system (only direct attached storage for each node). Clustered file systems can provide features like location-independent addressing and redundancy which improve reliability or reduce the complexity of the other parts of the cluster. Parallel file systems are a type of clustered file system that spread data across multiple storage nodes, usually for redundancy or performance. == Shared-disk file system == A shared-disk file system uses a storage area network (SAN) to allow multiple computers to gain direct disk access at the block level. Access control and translation from file-level operations that applications use to block-level operations used by the SAN must take place on the client node. The most common type of clustered file system, the shared-disk file system – by adding mechanisms for concurrency control – provides a consistent and serializable view of the file system, avoiding corruption and unintended data loss even when multiple clients try to access the same files at the same time. Shared-disk file-systems commonly employ some sort of fencing mechanism to prevent data corruption in case of node failures, because an unfenced device can cause data corruption if it loses communication with its sister nodes and tries to access the same information other nodes are accessing. The underlying storage area network may use any of a number of block-level protocols, including SCSI, iSCSI, HyperSCSI, ATA over Ethernet (AoE), Fibre Channel, network block device, and InfiniBand. There are different architectural approaches to a shared-disk filesystem. Some distribute file information across all the servers in a cluster (fully distributed). === Examples === == Distributed file systems == Distributed file systems do not share block level access to the same storage but use a network protocol. These are commonly known as network file systems, even though they are not the only file systems that use the network to send data. Distributed file systems can restrict access to the file system depending on access lists or capabilities on both the servers and the clients, depending on how the protocol is designed. The difference between a distributed file system and a distributed data store is that a distributed file system allows files to be accessed using the same interfaces and semantics as local files – for example, mounting/unmounting, listing directories, read/write at byte boundaries, system's native permission model. Distributed data stores, by contrast, require using a different API or library and have different semantics (most often those of a database). === Design goals === Distributed file systems may aim for "transparency" in a number of aspects. That is, they aim to be "invisible" to client programs, which "see" a system which is similar to a local file system. Behind the scenes, the distributed file system handles locating files, transporting data, and potentially providing other features listed below. Access transparency: clients are unaware that files are distributed and can access them in the same way as local files are accessed. Location transparency: a consistent namespace exists encompassing local as well as remote files. The name of a file does not give its location. Concurrency transparency: all clients have the same view of the state of the file system. This means that if one process is modifying a file, any other processes on the same system or remote systems that are accessing the files will see the modifications in a coherent manner. Failure transparency: the client and client programs should operate correctly after a server failure. Heterogeneity: file service should be provided across different hardware and operating system platforms. Scalability: the file system should work well in small environments (1 machine, a dozen machines) and also scale gracefully to bigger ones (hundreds through tens of thousands of systems). Replication transparency: Clients should not have to be aware of the file replication performed across multiple servers to support scalability. Migration transparency: files should be able to move between different servers without the client's knowledge. === History === The Incompatible Timesharing System used virtual devices for transparent inter-machine file system access in the 1960s. More file servers were developed in the 1970s. In 1976, Digital Equipment Corporation created the File Access Listener (FAL), an implementation of the Data Access Protocol as part of DECnet Phase II which became the first widely used network file system. In 1984, Sun Microsystems created the file system called "Network File System" (NFS) which became the first widely used Internet Protocol based network file system. Other notable network file systems are Andrew File System (AFS), Apple Filing Protocol (AFP), NetWare Core Protocol (NCP), and Server Message Block (SMB) which is also known as Common Internet File System (CIFS). In 1986, IBM announced client and server support for Distributed Data Management Architecture (DDM) for the System/36, System/38, and IBM mainframe computers running CICS. This was followed by the support for IBM Personal Computer, AS/400, IBM mainframe computers under the MVS and VSE operating systems, and FlexOS. DDM also became the foundation for Distributed Relational Database Architecture, also known as DRDA. There are many peer-to-peer network protocols for open-source distributed file systems for cloud or closed-source clustered file systems, e. g.: 9P, AFS, Coda, CIFS/SMB, DCE/DFS, WekaFS, Lustre, PanFS, Google File System, Mnet, Chord Project. === Examples === == Network-attached storage == Network-attached storage (NAS) provides both storage and a file system, like a shared disk file system on top of a storage area network (SAN). NAS typically uses file-based protocols (as opposed to block-based protocols a SAN would use) such as NFS (popular on UNIX systems), SMB/CIFS (Server Message Block/Common Internet File System) (used with MS Windows systems), AFP (used with Apple Macintosh computers), or NCP (used with OES and Novell NetWare). == Design considerations == === Avoiding single point of failure === The failure of disk hardware or a given storage node in a cluster can create a single point of failure that can result in data loss or unavailability. Fault tolerance and high availability can be provided through data replication of one sort or another, so that data remains intact and available despite the failure of any single piece of equipment. For examples, see the lists of distributed fault-tolerant file systems and distributed parallel fault-tolerant file systems. === Performance === A common performance measurement of a clustered file system is the amount of time needed to satisfy service requests. In conventional systems, this time consists of a disk-access time and a small amount of CPU-processing time. But in a clustered file system, a remote access has additional overhead due to the distributed structure. This includes the time to deliver the request to a server, the time to deliver the response to the client, and for each direction, a CPU overhead of running the communication protocol software. === Concurrency === Concurrency control becomes an issue when more than one person or client is accessing the same file or block and want to update it. Hence updates to the file from one client should not interfere with access and updates from other clients. This problem is more complex with file systems due to concurrent overlapping writes, where different writers write to overlapping regions of the file concurrently. This problem is usually handled by concurrency control or locking which may either be built into the file system or provided by an add-on protocol. == History == IBM mainframes in the 1970s could share physical disks and file systems if each machine had its own channel connection to the drives' control units. In the 1980s, Digital Equipment Corporation's TOPS-20 and OpenVMS clusters (VAX/ALPHA/IA64) included shared disk file systems.
Social commerce
Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s), and user-generated content in the context of e-commerce transactions. The term social commerce was introduced by Yahoo! in November 2005 which describes a set of online collaborative shopping tools such as shared pick lists, user ratings and other user-generated content of online product information and advice. The concept of social commerce was developed by David Beisel to denote user-generated advertorial content on e-commerce sites, and by Steve Rubel to include collaborative e-commerce tools that enable shoppers "to get advice from trusted individuals, find goods and services and then purchase them". The social networks that spread this advice have been found to increase the customer's trust in one retailer over another. Social commerce may assist companies in achieving the following purposes: Firstly, social commerce helps companies engage customers with their brands according to the customers' social behaviors. Secondly, it provides an incentive for customers to return to their website. Thirdly, it provides customers with a platform to talk about their brand on their website. Fourthly, it provides all the information customers need to research, compare, and ultimately choose you over your competitor, thus purchasing from you and not others. In these days, the range of social commerce has been expanded to include social media tools and content used in the context of e-commerce, especially in the fashion industry. Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising. Technologies such as augmented reality have also been integrated with social commerce, allowing shoppers to visualize apparel items on themselves and solicit feedback through social media tools. Some academics have sought to distinguish "social commerce" from "social shopping", with the former being referred to as collaborative networks of online vendors; the latter, the collaborative activity of online shoppers. == Timeline == 2005: The term "social commerce" was first introduced on Yahoo! in 2005. 2021: The Global Web Index associated one's use of social media to his/her eagerness to buy. Social media with its entertaining and inspirational content can increase a product's profitability. This explains why Instagram expanded its Checkout feature to similar content like IG Stories, IGTV, and Reels. == Elements == The attraction and effectiveness of Social Commerce can be understood in terms of Robert Cialdini's Principles of InfluenceInfluence: Science and Practice": Reciprocity – When a company gives a person something for free, that person will feel the need to return the favor, whether by buying again or giving good recommendations for the company. Community – When people find an individual or a group that shares the same values, likes, beliefs, etc., they find community. People are more committed to a community that they feel accepted within. When this commitment happens, they tend to follow the same trends as a group and when one member introduces a new idea or product, it is accepted more readily based on the previous trust that has been established. It would be beneficial for companies to develop partnerships with social media sites to engage social communities with their products. Social proof – To receive positive feedback, a company needs to be willing to accept social feedback and to show proof that other people are buying, and like, the same things that I like. This can be seen in a lot of online companies such as eBay and Amazon, that allow public feedback of products and when a purchase is made, they immediately generate a list showing purchases that other people have made in relation to my recent purchase. It is beneficial to encourage open recommendation and feedback. This creates trust for you as a seller. 55% of buyers turn to social media when they're looking for information. Authority – Many people need proof that a product is of good quality. This proof can be based on the recommendations of others who have bought the same product. If there are many user reviews about a product, then a consumer will be more willing to trust their own decision to buy this item. Liking – People trust based on the recommendations of others. If there are a lot of "likes" of a particular product, then the consumer will feel more confident and justified in making this purchase. Scarcity – As part of supply and demand, a greater value is assigned to products that are regarded as either being in high demand or are seen as being in a shortage. Therefore, if a person is convinced that they are purchasing something that is unique, special, or not easy to acquire, they will have more of a willingness to make a purchase. If there is trust established from the seller, they will want to buy these items immediately. This can be seen in the cases of Zara and Apple Inc. who create demand for their products by convincing the public that there is a possibility of missing out on being able to purchase them. == Types == === Onsite === Onsite social commerce refers to retailers including social sharing and other social functionality on their website. Some notable examples include Zazzle which enables users to share their purchases, Macy's which allows users to create a poll to find the right product, and Fab.com which shows a live feed of what other shoppers are buying. Onsite user reviews are also considered a part of social commerce. This approach has been successful in improving customer engagement, conversion and word-of-mouth branding according to several industry sources. === Offsite === Offsite social commerce includes activities that happen outside of the retailers' website. This may include posting products on social networks such as Facebook, X, and TikTok. It may also include advertising on shopping forums such as SlickDeals, Red Flag Deals, and LatestDeals.co.uk. == Measurements == Social commerce can be measured by any of the principle ways to measure social media. Return on Investment: measures the effect or action of social media on sales. Reputation: indices measure the influence of social media investment in terms of changes to online reputation – made up of the volume and valence of social media mentions. Reach: metrics use traditional media advertising metrics to measure the exposure rates and levels of an audience with social media. == Business applications == This category is based on individuals' shopping, selling, recommending behaviors. Social network-driven sales (Soldsie) – Facebook commerce and Twitter commerce belong to this part. Sales take place on established social network sites. Peer-to-peer sales platforms (eBay, Etsy, Amazon) – In these websites, users can directly communicate and sell products to other users. Group buying (Groupon, LivingSocial) – Users can buy products or services at a lower price when enough users agree to make this purchase. Peer recommendations and reviews (Amazon, Yelp, Bazaarvoice) – Users can see recommendations and reviews from other users. User-curated shopping (The Fancy, Lyst) – Users create and share lists of products and services for others to shop from. Participatory commerce (Betabrand, Threadless, Kickstarter) – Users can get involved in the production process. Social shopping (Squadded) – Allowing e-commerce to provide their users live chat sessions and shared shopping lists so they can communicate with their friends or other shoppers for advice. == Business examples == Here are some notable business examples of Social Commerce: Betabrand: an online brand using participatory design to release new, community-created ideas every week. Cafepress: an online retailer of stock and user-customized on demand products. Etsy: an e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items under Etsy's new guidelines. Eventbrite: an online ticketing service that allows event organizers to plan, set up ticket sales and promote events (event management) and publish them across Facebook, Twitter and other social-networking tools directly from the site's interface. Groupon: a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Houzz: a web site and online community about architecture, interior design and decorating, landscape design and home improvement. LivingSocial: an online marketplace that allows clients to buy and share things to do in their city. Lockerz: an international social commerce website based in Seattle, Washington. OpenSky: is a r
Distributed Common Ground System
The Distributed Common Ground System (DCGS) is a system which produces military intelligence for multiple branches of the American military. == DCGS Programs == DCGS-N - DCGS for the United States Navy DCGS-A - DCGS for the United States Army AF DCGS - DCGS for the United States Air Force DCGS-MC - DCGS for the United States Marine Corps DCGS-SOF - DCGS for the United States Special Operations Forces IS&A Support Center - DCGS-A Help Desk for the United States Army - https://dcgsahelp.max.gov/ - Max.gov sunset 15 December 2023 == Description == While in U.S. Air Force use, the system produces intelligence collected by the U-2 Dragonlady, RQ-4 Global Hawk, MQ-9 Reaper and MQ-1 Predator. The previous system of similar use was the Deployable Ground Station (DGS), which was first deployed in July 1994. Subsequent version of DGS were developed from 1995 through 2009. Although officially designated a "weapons system", it consists of computer hardware and software connected together in a computer network, devoted to processing and dissemination of information such as images. The 480th Intelligence, Surveillance and Reconnaissance Wing of the Air Combat Command operates and maintains the USAF system. A plan envisioned in 1998 was to develop interoperable systems for the Army and Navy, in addition to the Air Force. By 2006, version 10.6 was deployed by the Air Force, and a version known as DCGS-A was developed for the Army. After a 2010 report by General Michael T. Flynn, the program was intended to use cloud computing and be as easy to use as an iPad, which soldiers over a few years were commonly using. By April 2011, project manager Colonel Charles Wells announced version 3 of the Army system (code named "Griffin") was being deployed in the US war in Afghanistan. In January 2012, the United States Army Communications-Electronics Research, Development and Engineering Center hosted a meeting based on the DCGS-A early experience. It brought together technology providers in the hope of developing more integrated systems using cloud computing with open architectures, compared to previously specialized custom-built systems. A major contractor was Lockheed Martin, with computers supplied by Silicon Graphics International out of its Chippewa Falls, Wisconsin office. Software known as the Analyst's Notebook, originally developed by i2 Limited, was included in DCGS-A. IBM acquired i2 in 2011. Some US Army personnel reported using a Palantir Technologies product to improve their ability to predict locations of improvised explosive devices. An April 2012 report recommending further study after initial success. Palantir software was rated easy to use, but did not have the flexibility and wide number of data sources of DCGS-A. In July 2012, Congressman Duncan D. Hunter (from California, the state where Palantir is based) complained of US DoD obstacles to its wider use. Although a limited test in August 2011 by the Test and Evaluation Command had recommended deployment, operation problems of DCGS-A included the baseline system was "not operationally effective" with reboots on average about every 8 hours. A set of improvements was identified in November 2012. The press reported some of the shortcomings uncovered by General Genaro Dellarocco in the tests. The ambitious goal of integrating 473 data sources for 75 million reports proved to be challenging, after spending an estimated $2.3 billion on the Army system alone. In May 2013 Politico reported that Palantir lobbyists and some anonymous returning veterans continued to advocate the use of its software, despite its interoperability limits. In particular, members of special forces and US Marines were not required to use the official Army system. Similar stories appeared in other publications, with Army representatives (such as Major General Mary A. Legere) citing the limitations of various systems. Congressman Hunter was a member of the House Armed Services Committee which required a review of the program, after two other members of congress sent an open letter to Secretary of Defense Leon Panetta. The Senate Defense Appropriations Subcommittee included testimony from Army Chief of Staff General Ray Odierno. The 130th Engineer Brigade (United States) has found the system to be "unstable, slow, not friendly and a major hindrance to operations". The equivalent system for the United States Navy was planned for initial deployment by 2015, and within a shipboard network called Consolidated Afloat Networks and Enterprise Services (CANES) by 2016. Some early testing was announced in 2009 aboard the aircraft carrier USS Harry Truman. A portion of the software, a distributed data framework for the DCGS integration backbone (DIB) version 4, was submitted to an open-source software repository of the Codice Foundation on GitHub. The framework was new for DIB version 4, replacing the legacy DIB portal with an Ozone Widget Framework interface. It was written in the Java programming language. == DCGS-A == Distributed Common Ground System-Army (DCGS-A) is the United States Army's primary system to post data, process information, and disseminate Intelligence, Surveillance and Reconnaissance (ISR) information about the threat, weather, and terrain to echelons. DCGS-A provides commanders the ability to task battle-space sensors and receive intelligence information from multiple sources. === Promotion === An August 17, 2011, UPI article quoted i2 Chief Executive Officer Robert Griffin who commented on DCGS-A's best-of-breed approach to development. The article detailed the Army contracting with i2 for Analyst's Notebook software. "With its open architecture, Analyst's Notebook supports the Army's strategy to employ and integrate best-of-breed solutions from across the industry to meet the dynamic needs users face in the field on a daily basis." A February 1, 2012, article in the Army web page quoted Mark Kitz, DCGS-A technical director. DCGS-A "uses the latest in cloud technology to rapidly gather, collaborate and share intelligence data from multiple sources to deliver a common operating picture. DCGS-A is able to rapidly adapt to changing operational environments by leveraging an iterative development model and open architecture allowing for collaboration with multiple government, industry and academic partners." A July 2012 article in SIGNAL Magazine, monthly publication of the Armed Forces Communications and Electronics Association, promoted DCGS-A as taking advantage of technological environments with which young soldiers are familiar. The article quoted the DCGS-A program manager, Col. Charles Wells on the systems benefits. The article also included Lockheed Martin's DCGS-A program manager. The Milwaukee Journal Sentinel published an article May 4, 2012, about Wisconsin-located companies helping DCGS-A with cloud computing technology. The article promoted the speed when cloud computing processes intelligence and cost savings by analyzing data in the field. === The U.S. Army's 2011 Posture Statement === The U.S. Army released its 2011 Army Posture Statement March 2. It included a statement on DCGS-A: “The Distributed Common Ground System-Army (DCGS-A) is the Army's premier intelligence, surveillance, and reconnaissance (ISR) enterprise for the tasking of sensors, analysis and processing of data, exploitation of data, and dissemination of intelligence (TPED) across all echelons. It is the Army component of the larger Defense Intelligence Information Enterprise (DI2E) and interoperable with other Service DCGS programs. Under the DI2E framework, USD (I) hopes to provide COCOM Joint Intelligence Operations Centers (JIOCs) capabilities interoperable with DCGS-A through a Cloud/widget approach. DCGS-A connects tactical, operational, and theater-level commanders to hundreds of intelligence and intelligence-related data sources at all classification levels and allows them to focus efforts of the entire ISR community on their information requirements. === Comparisons === Some Ground Commanders who describe DCGS-A as "unwieldy and unreliable, hard to learn and difficult to use," supporting alternative software from Palantir Technologies. Palantir software supports small unit situational awareness, but is not sufficiently funded to support the broader role that DCGS-A fulfills. == Operators == 480th Intelligence, Surveillance and Reconnaissance Wing 9th Intelligence Squadron 13th Intelligence Squadron 548th Intelligence, Surveillance and Reconnaissance Group 548 Operational Support Squadron 48th Intelligence Squadron 101st Intelligence Squadron 113th Air Support Operations Squadron 127th Command and Control Squadron 161st Intelligence Squadron
PitchYaGame
PitchYaGame or #PitchYaGame (sometimes abbreviated to PYG) is a volunteer movement hosted on the social media platform Twitter to showcase, and present awards for, independent video games from around the world. == Description == PitchYaGame is hosted on the social media platform Twitter to showcase independent video games from around the world. Video pitches are presented by developers in June and November each year, and use the hashtag #PitchYaGame to identify and reference news about the showcase and the individual pitches, and the presentation of awards. The showcase was founded in May 2020 by Liam Twose, with the mission of recognising independent video games, and "focused on empowering indie game developers to strengthen their position in the industry." Twose has made clear that PitchYaGame is a showcase and not a hardcore competition, with "[j]ust enough of a push to make sure people put their best pitch forward." The team now comprises Twose (@LiamTwose at Twitter), operations manager "Indie Game Lover" (@IndieGameLover), and host Sarah Clancy (@ImSarahNow). The pitches were originally made monthly, with entries split into a number of categories, but this proved unmanageable. PitchYaGame collaborator, Sarah Clancy reported that judging the many entries on a monthly basis was "difficult and unwieldy." Therefore, pitches were later switched to six monthly, "feature creep" was reduced, and awards streamlined into gold, silver, bronze, runners-up, and most viral. == Sponsorship == In June 2021, PitchYaGame prizes were sponsored by Xsolla, and in November 2021 by Aurora Punks and Cold Pixel. No cash prizes were available in 2022, as the organisers moved PitchYaGame into a less-competitive, "more showcase centric format". == Reception == In October 2020, Elijah Beahm at The Escapist wrote that "One of the greatest challenges for any game is landing a solid pitch. You have to sell people, maybe even a publisher, to take your idea seriously. Most of the time, it's an obfuscated process that leaves the average developer scratching their heads, but Liam Twose and his team behind #PitchYaGame, 'PYG' for short, are looking to change all that with some clever social engineering." In March 2021, Cameron Koch at GameSpot wrote that "Using the #PitchYaGame, thousands of indie developers tweeted out pitches for their games on November 2 as part of a social media contest, and the results are astounding." He went on to say that "There is no arguing with the results. According to Twose, around 1100-1300 games were shared with the hashtag, and some real gems look to have shined through." In November 2021, Stafano "Stef" Castelli at IGN Italia wrote that "I myself enjoyed 'browsing through' the competitors, discovering a handful of intriguing video games in development." (translated from Italian). In November 2022, Eric Bartelson at Premortem Games wrote that "It's a great way to get games noticed by fellow developers, but also publishers, investors and press." In June 2023, Mark Plunkett in Kotaku wrote about the impossibility of keeping up with all the video game releases, and described PitchYaGame, which has attracted over 10,000 pitches since 2020, as an "astoundingly simple idea" that has "become an increasingly useful spot to catch up on some excellent-looking games that we may have otherwise completely slept on."