Tamara Ann Broderick is an American computer scientist at the Massachusetts Institute of Technology. She works on machine learning and Bayesian inference. == Education and early career == Broderick is from Parma Heights, Ohio. She attended Laurel School and graduated in 2003. Whilst at high school she took part in the inaugural Massachusetts Institute of Technology Women's Technology Program. She studied mathematics at Princeton University, earning a bachelor's degree in 2007. She was a Marshall scholar, allowing her to pursue graduate research at the University of Cambridge. She was a runner-up in the Association for Women in Mathematics Alice T. Shafer Prize for Excellence in Mathematics. She was co-president of the Princeton Math Club and organised a competition for high school maths teams. She won the Phi Beta Kappa Prize for the highest academic average at Princeton University. During her undergraduate degree, Broderick worked on dark matter haloes with Rachel Mandelbaum. Broderick moved to the United Kingdom for her graduate studies, earning a Master of Advanced Studies for completing Part III of the Mathematical Tripos at the University of Cambridge in 2009. Her Master's thesis looked at the Nomon selection method, improving the efficiency of communications. She returned to America in 2009, joining University of California, Berkeley for her Master's and PhD. Her graduate research was supported by the Berkeley Fellowship and a National Science Foundation Fellowship. Her PhD thesis Clusters and features from combinatorial stochastic processes looked at clustering and speeding up the analysis of large, streaming data sets. In 2013 she was selected for the Berkeley EECS Rising Stars conference. == Research and career == Broderick joined Massachusetts Institute of Technology as an assistant professor in 2015. She is interested in Bayesian statistics and graphical models. She was the recipient of a Google Faculty Research Grant and International Society for Bayesian Analysis Lifetime Members Junior Researcher Award. She was awarded an Army Research Office young investigator program award to investigate machine-learning to quantify uncertainty in data analysis. Broderick is also Alfred P. Sloan Foundation scholar. === Academic service === In 2018, Broderick spoke at the Harvard University Institute for Applied Computational Science Women in Data Science conference. She spoke about Bayesian inference at the 2018 International Conference on Machine Learning. She led a three-day Masterclass on machine learning at University College London in June 2018. Broderick is a scientific advisor for AI.Reverie and WiML (Women in Machine Learning). She has developed a high-school level introduction to machine learning with the Women's Technology Program (WTP). Software she has developed is available on her website. === Awards and honors === Broderick was awarded the Evelyn Fix Memorial Medal and Citation and the International Society for Bayesian Analysis Savage Award for her doctoral thesis. She was awarded a National Science Foundation CAREER Award to scale her machine learning techniques. She was a 2021 Leadership Academy winner of the Committee of Presidents of Statistical Societies.
List of data science software
This is a list of data science software and platforms used in data science, which includes programming languages, programming environments, machine learning frameworks, data engineering tools, statistical software, data analysis, plotting, MLOps systems, and more. == Programming languages == == Development environments == These interactive notebooks, IDEs, and platforms provide specialised development environments. Apache Zeppelin Architect — Eclipse (software) CoCalc Dataiku Data Science Studio FreeMat GNU Octave Google Colab DataSpell Jupyter Notebook / JupyterLab Kaggle Notebooks MATLAB O-Matrix PyCharm RStudio SAS (software) and SAS Studio Spyder Visual Studio Code == Machine and deep learning software == The Machine learning / deep learning tools support development in those fields. == Data engineering == Examples of Data engineering tools. Apache Airflow Apache Flink Apache Hadoop Apache Kafka Apache NiFi Apache Spark Dask Data build tool (dbt) == Data mining == Examples of Data mining tools. === Free and open-source === === Proprietary === == Database management == === List of RDBMS === ==== Proprietary ==== == Data warehouses == Data warehouse environments include: Amazon Redshift Snowflake Google BigQuery Microsoft Azure Synapse Teradata Vertica == Data lakes == Data lake environments include: Apache Hadoop Cloudera Databricks Delta Lake Amazon S3 Google Cloud Storage Azure Data Lake == Algorithms == Apriori algorithm – frequent itemset mining and association rule learning in market basket analysis Backpropagation – algorithm for training artificial neural networks using gradient descent Decision Trees – tree-based algorithm for classification and regression Expectation–maximization algorithm – iterative procedure for maximum likelihood estimation with latent variables Gradient descent – iterative optimization algorithm for minimizing a loss function ID3 algorithm – used to generate a decision tree from a dataset K-Means – clustering algorithm based on minimizing within-cluster distances K-Nearest Neighbors (KNN) – instance-based learning and classification method Linear regression – estimation method for predicting a dependent variable based on independent variables Logistic regression – classification algorithm for predicting a binary outcome Naive Bayes – probabilistic classifier based on Bayes' theorem Ordinary least squares – estimation method for parameters in linear regression PageRank – graph-based algorithm for link analysis and search ranking Principal component analysis – technique to reduce high-dimensional data while preserving variance Q-learning – reinforcement learning algorithm for learning optimal actions Random forest – ensemble of decision trees for improved classification or regression Sequential minimal optimization – solver for training support vector machines Stochastic gradient descent – randomized variant of gradient descent for large-scale machine learning Support Vector Machines (SVM) – algorithm for finding a hyperplane to separate classes == Statistical software == === Open-source === === Public domain === CSPro Dataplot Epi Map X-13ARIMA-SEATS === Freeware === BV4.1 MINUIT WinBUGS Winpepi === Proprietary === == Data processing == Tools for Data processing and analysis: == Data and information visualization == Software for Data visualization: == Plotting software == Software for plotting data to support processing and visualise results. == Maps and geospatial visualization == ArcGIS Carto Epi Map GeoDA Google Earth Engine Leaflet Mapbox MountainsMap QGIS == Machine learning == MLOps and model deployment: BentoML Data Version Control (DVC) Kubeflow MLflow Seldon Core Streamlit TensorFlow Serving Weights & Biases == Data repositories == Kaggle – platform for data science competitions, datasets, and notebooks. OpenML – collaborative platform for sharing datasets, algorithms, and experiments. University of California, Irvine Machine Learning Repository Zenodo – open-access repository supported by CERN and the EU. == Educational data science software == Kaggle – online platform for data science education, competitions, datasets, and collaborative learning. KNIME – open-source data analytics platform used for teaching data science, machine learning, and workflow-based analysis. RapidMiner – used in academic research and education for data mining and machine learning. Statistics Online Computational Resource (SOCR) – online tools and instructional resources for statistics education. Tanagra (machine learning) – data mining software developed for research and teaching purposes. TinkerPlots – explore and analyze data through visual modeling.
Cryptographic Module Testing Laboratory
Cryptographic Module Testing Laboratory (CMTL) is an information technology (IT) computer security testing laboratory that is accredited to conduct cryptographic module evaluations for conformance to the FIPS 140-2 U.S. Government standard. The National Institute of Standards and Technology (NIST) National Voluntary Laboratory Accreditation Program (NVLAP) accredits CMTLs to meet Cryptographic Module Validation Program (CMVP) standards and procedures. This has been replaced by FIPS 140-2 and the Cryptographic Module Validation Program (CMVP). == CMTL requirements == These laboratories must meet the following requirements: NIST Handbook 150, NVLAP Procedures and General Requirements NIST Handbook 150-17 Information Technology Security Testing - Cryptographic Module Testing NVLAP Specific Operations Checklist for Cryptographic Module Testing == FIPS 140-2 in relation to the Common Criteria == A CMTL can also be a Common Criteria (CC) Testing Laboratory (CCTL). The CC and FIPS 140-2 are different in the abstractness and focus of evaluation. FIPS 140-2 testing is against a defined cryptographic module and provides a suite of conformance tests to four FIPS 140 security levels. FIPS 140-2 describes the requirements for cryptographic modules and includes such areas as physical security, key management, self tests, roles and services, etc. The standard was initially developed in 1994 - prior to the development of the CC. The CC is an evaluation against a Protection Profile (PP), or security target (ST). Typically, a PP covers a broad range of products. A CC evaluation does not supersede or replace a validation to either FIPS 140-1, FIPS140-2 or FIPS 140-3. The four security levels in FIPS 140-1 and FIPS 140-2 do not map directly to specific CC EALs or to CC functional requirements. A CC certificate cannot be a substitute for a FIPS 140-1 or FIPS 140-2 certificate. If the operational environment is a modifiable operational environment, the operating system requirements of the Common Criteria are applicable at FIPS Security Levels 2 and above. FIPS 140-1 required evaluated operating systems that referenced the Trusted Computer System Evaluation Criteria (TCSEC) classes C2, B1 and B2. However, TCSEC is no longer in use and has been replaced by the Common Criteria. Consequently, FIPS 140-2 now references the Common Criteria. FIPS 140-2 or FIPS 140-3 validation efforts can be in some parts reused in Common Criteria evaluations, specifically in areas related to entropy source and cryptographic algorithms.
Application delivery network
An application delivery network (ADN) is a suite of technologies that, when deployed together, provide availability, security, visibility, and acceleration for Internet applications such as websites. ADN components provide supporting functionality that enables website content to be delivered to visitors and other users of that website, in a fast, secure, and reliable way. Gartner defines application delivery networking as the combination of WAN optimization controllers (WOCs) and application delivery controllers (ADCs). At the data center end of an ADN is the ADC, an advanced traffic management device that is often also referred to as a web switch, content switch, or multilayer switch, the purpose of which is to distribute traffic among a number of servers or geographically dislocated sites based on application specific criteria. In the branch office portion of an ADN is the WAN optimization controller, which works to reduce the number of bits that flow over the network using caching and compression, and shapes TCP traffic using prioritization and other optimization techniques. Some WOC components are installed on PCs or mobile clients, and there is typically a portion of the WOC installed in the data center. Application delivery networks are also offered by some CDN vendors. The ADC, one component of an ADN, evolved from layer 4-7 switches in the late 1990s when it became apparent that traditional load balancing techniques were not robust enough to handle the increasingly complex mix of application traffic being delivered over a wider variety of network connectivity options. == Application delivery techniques == The Internet was designed according to the end-to-end principle. This principle keeps the core network relatively simple and moves the intelligence as much as possible to the network end-points: the hosts and clients. An Application Delivery Network (ADN) enhances the delivery of applications across the Internet by employing a number of optimization techniques. Many of these techniques are based on established best-practices employed to efficiently route traffic at the network layer including redundancy and load balancing In theory, an Application Delivery Network (ADN) is closely related to a content delivery network. The difference between the two delivery networks lies in the intelligence of the ADN to understand and optimize applications, usually referred to as application fluency. Application Fluent Network (AFN) is based on the concept of Application Fluency to refer to WAN optimization techniques applied at Layer Four to Layer Seven of the OSI model for networks. Application Fluency implies that the network is fluent or intelligent in understanding and being able to optimize delivery of each application. Application Fluent Network is an addition of SDN capabilities. The acronym 'AFN' is used by Alcatel-Lucent Enterprise to refer to an Application Fluent Network. Application delivery uses one or more layer 4–7 switches, also known as a web switch, content switch, or multilayer switch to intelligently distribute traffic to a pool, also known as a cluster or farm, of servers. The application delivery controller (ADC) is assigned a single virtual IP address (VIP) that represents the pool of servers. Traffic arriving at the ADC is then directed to one of the servers in the pool (cluster, farm) based on a number of factors including application specific data values, application transport protocol, availability of servers, current performance metrics, and client-specific parameters. An ADN provides the advantages of load distribution, increase in capacity of servers, improved scalability, security, and increased reliability through application specific health checks. Increasingly the ADN comprises a redundant pair of ADC on which is integrated a number of different feature sets designed to provide security, availability, reliability, and acceleration functions. In some cases these devices are still separate entities, deployed together as a network of devices through which application traffic is delivered, each providing specific functionality that enhances the delivery of the application. == ADN optimization techniques == === TCP multiplexing === TCP Multiplexing is loosely based on established connection pooling techniques utilized by application server platforms to optimize the execution of database queries from within applications. An ADC establishes a number of connections to the servers in its pool and keeps the connections open. When a request is received by the ADC from the client, the request is evaluated and then directed to a server over an existing connection. This has the effect of reducing the overhead imposed by establishing and tearing down the TCP connection with the server, improving the responsiveness of the application. Some ADN implementations take this technique one step further and also multiplex HTTP and application requests. This has the benefit of executing requests in parallel, which enhances the performance of the application. === TCP optimization === There are a number of Request for Comments (RFCs) which describe mechanisms for improving the performance of TCP. Many ADN implement these RFCs in order to provide enhanced delivery of applications through more efficient use of TCP. The RFCs most commonly implemented are: Delayed Acknowledgements Nagle Algorithm Selective Acknowledgements Explicit Congestion Notification ECN Limited and Fast Retransmits Adaptive Initial Congestion Windows === Data compression and caching === ADNs also provide optimization of application data through caching and compression techniques. There are two types of compression used by ADNs today: industry standard HTTP compression and proprietary data reduction algorithms. It is important to note that the cost in CPU cycles to compress data when traversing a LAN can result in a negative performance impact and therefore best practices are to only utilize compression when delivering applications via a WAN or particularly congested high-speed data link. HTTP compression is asymmetric and transparent to the client. Support for HTTP compression is built into web servers and web browsers. All commercial ADN products currently support HTTP compression. A second compression technique is achieved through data reduction algorithms. Because these algorithms are proprietary and modify the application traffic, they are symmetric and require a device to reassemble the application traffic before the client can receive it. A separate class of devices known as WAN Optimization Controllers (WOC) provide this functionality, but the technology has been slowly added to the ADN portfolio over the past few years as this class of device continues to become more application aware, providing additional features for specific applications such as CIFS and SMB. == ADN reliability and availability techniques == === Advanced health checking === Advanced health checking is the ability of an ADN to determine not only the state of the server on which an application is hosted, but the status of the application it is delivering. Advanced health checking techniques allow the ADC to intelligently determine whether or not the content being returned by the server is correct and should be delivered to the client. This feature enables other reliability features in the ADN, such as resending a request to a different server if the content returned by the original server is found to be erroneous. === Load balancing algorithms === The load balancing algorithms found in today's ADN are far more advanced than the simplistic round-robin and least connections algorithms used in the early 1990s. These algorithms were originally loosely based on operating systems' scheduling algorithms, but have since evolved to factor in conditions peculiar to networking and application environments. It is more accurate to describe today's "load balancing" algorithms as application routing algorithms, as most ADN employ application awareness to determine whether an application is available to respond to a request. This includes the ability of the ADN to determine not only whether the application is available, but whether or not the application can respond to the request within specified parameters, often referred to as a service level agreement. Typical industry standard load balancing algorithms available today include: Round Robin Least Connections Fastest Response Time Weighted Round Robin Weighted Least Connections Custom values assigned to individual servers in a pool based on SNMP or other communication mechanism === Fault tolerance === The ADN provides fault tolerance at the server level, within pools or farms. This is accomplished by designating specific servers as a 'backup' that is activated automatically by the ADN in the event that the primary server(s) in the pool fail. The ADN also ensures application availability and reliability through its ability to seamlessly "failover"
Ultra (cryptography)
Ultra was the designation adopted by British military intelligence in June 1941 for wartime signals intelligence obtained by breaking high-level encrypted enemy radio and teleprinter communications at the Government Code and Cypher School (GC&CS) at Bletchley Park. Ultra eventually became the standard designation among the western Allies for all such intelligence. The name arose because the intelligence obtained was considered more important than that designated by the highest British security classification then used (Most Secret) and so was regarded as being Ultra Secret. Several other cryptonyms had been used for such intelligence. The code name "Boniface" was used as a cover name for Ultra. In order to ensure that the successful code-breaking did not become apparent to the Germans, British intelligence created a fictional MI6 master spy, Boniface, who controlled a fictional series of agents throughout Germany. Information obtained through code-breaking was often attributed to the human intelligence from the Boniface network. The U.S. used the codename Magic for its decrypts from Japanese sources, including the "Purple" cipher. Much of the German cipher traffic was encrypted on the Enigma machine. Used properly, the German military Enigma would have been virtually unbreakable; in practice, shortcomings in operation allowed it to be broken. The term "Ultra" has often been used almost synonymously with "Enigma decrypts". However, Ultra also encompassed decrypts of the German Lorenz SZ 40/42 machines that were used by the German High Command, and the Hagelin machine. Many observers, at the time and later, regarded Ultra as immensely valuable to the Allies. Winston Churchill was reported to have told King George VI, when presenting to him Stewart Menzies (head of the Secret Intelligence Service and the person who controlled distribution of Ultra decrypts to the government): "It is thanks to the secret weapon of General Menzies, put into use on all the fronts, that we won the war!" F. W. Winterbotham quoted the western Supreme Allied Commander, Dwight D. Eisenhower, at war's end describing Ultra as having been "decisive" to Allied victory. Sir Harry Hinsley, Bletchley Park veteran and official historian of British Intelligence in World War II, made a similar assessment of Ultra, saying that while the Allies would have won the war without it, "the war would have been something like two years longer, perhaps three years longer, possibly four years longer than it was." However, Hinsley and others have emphasized the difficulties of counterfactual history in attempting such conclusions, and some historians, such as John Keegan, have said the shortening might have been as little as the three months it took the United States to deploy the atomic bomb. == Sources of intelligence == Most Ultra intelligence was derived from reading radio messages that had been encrypted with cipher machines, complemented by material from radio communications using traffic analysis and direction finding. In the early phases of the war, particularly during the eight-month Phoney War, the Germans could transmit most of their messages using land lines and so had no need to use radio. This meant that those at Bletchley Park had some time to build up experience of collecting and starting to decrypt messages on the various radio networks. German Enigma messages were the main source, with those of the German air force (the Luftwaffe) predominating, as they used radio more and their operators were particularly ill-disciplined. === German === ==== Enigma ==== "Enigma" refers to a family of electro-mechanical rotor cipher machines. These produced a polyalphabetic substitution cipher and were widely thought to be unbreakable in the 1920s, when a variant of the commercial Model D was first used by the Reichswehr. The German Army (Heer), Navy, Air Force, Nazi party, Gestapo and German diplomats used Enigma machines in several variants. Abwehr (German military intelligence) used a four-rotor machine without a plugboard and Naval Enigma used different key management from that of the army or air force, making its traffic far more difficult to cryptanalyse; each variant required different cryptanalytic treatment. The commercial versions were not as secure and Dilly Knox of GC&CS is said to have broken one before the war. German military Enigma was first broken in December 1932 by Marian Rejewski and the Polish Cipher Bureau, using a combination of brilliant mathematics, the services of a spy in the German office responsible for administering encrypted communications, and good luck. The Poles read Enigma to the outbreak of World War II and beyond, in France. At the turn of 1939, the Germans made the systems ten times more complex, which required a tenfold increase in Polish decryption equipment, which they could not meet. On 25 July 1939, the Polish Cipher Bureau handed reconstructed Enigma machines and their techniques for decrypting ciphers to the French and British. Gordon Welchman wrote, Ultra would never have got off the ground if we had not learned from the Poles, in the nick of time, the details both of the German military Enigma machine, and of the operating procedures that were in use. At Bletchley Park, some of the key people responsible for success against Enigma included mathematicians Alan Turing and Hugh Alexander and, at the British Tabulating Machine Company, chief engineer Harold Keen. After the war, interrogation of German cryptographic personnel led to the conclusion that German cryptanalysts understood that cryptanalytic attacks against Enigma were possible but were thought to require impracticable amounts of effort and investment. The Poles' early start at breaking Enigma and the continuity of their success gave the Allies an advantage when World War II began. ==== Lorenz cipher ==== In June 1941, the Germans started to introduce on-line stream cipher teleprinter systems for strategic point-to-point radio links, to which the British gave the code-name Fish. Several systems were used, principally the Lorenz SZ 40/42 (codenamed "Tunny" by the British) and Geheimfernschreiber ("Sturgeon"). These cipher systems were cryptanalysed, particularly Tunny, which the British thoroughly penetrated. It was eventually attacked using Colossus machines, which were the first digital programme-controlled electronic computers. In many respects the Tunny work was more difficult than for the Enigma, since the British codebreakers had no knowledge of the machine producing it and no head-start such as that the Poles had given them against Enigma. Although the volume of intelligence derived from this system was much smaller than that from Enigma, its importance was often far higher because it produced primarily high-level, strategic intelligence that was sent between Wehrmacht high command (Oberkommando der Wehrmacht, OKW). The eventual bulk decryption of Lorenz-enciphered messages contributed significantly, and perhaps decisively, to the defeat of Nazi Germany. Nevertheless, the Tunny story has become much less well known among the public than the Enigma one. At Bletchley Park, some of the key people responsible for success in the Tunny effort included mathematicians W. T. "Bill" Tutte and Max Newman and electrical engineer Tommy Flowers. === Italian === In June 1940, the Italians were using book codes for most of their military messages, except for the Italian Navy, which in early 1941 had started using a version of the Hagelin rotor-based cipher machine C-38. This was broken from June 1941 onwards by the Italian subsection of GC&CS at Bletchley Park. === Japanese === In the Pacific theatre, a Japanese cipher machine, called "Purple" by the Americans, was used for highest-level Japanese diplomatic traffic. It produced a polyalphabetic substitution cipher, but unlike Enigma, was not a rotor machine, being built around electrical stepping switches. It was broken by the US Army Signal Intelligence Service and disseminated as Magic. Detailed reports by the Japanese ambassador to Germany were encrypted on the Purple machine. His reports included reviews of German assessments of the military situation, reviews of strategy and intentions, reports on direct inspections by the ambassador (in one case, of Normandy beach defences), and reports of long interviews with Hitler. The Japanese are said to have obtained an Enigma machine in 1937, although it is debated whether they were given it by the Germans or bought a commercial version, which, apart from the plugboard and internal wiring, was the German Heer/Luftwaffe machine. Having developed a similar machine, the Japanese did not use the Enigma machine for their most secret communications. The chief fleet communications code system used by the Imperial Japanese Navy was called JN-25 by the Americans, and by early 1942 the US Navy had made considerable progress in decrypting Japanese naval messages. The US Army also made progress on the
Inauthentic text
An inauthentic text is a computer-generated expository document meant to appear as genuine, but which is actually meaningless. Frequently they are created in order to be intermixed with genuine documents and thus manipulate the results of search engines, as with Spam blogs. They are also carried along in email in order to fool spam filters by giving the spam the superficial characteristics of legitimate text. Sometimes nonsensical documents are created with computer assistance for humorous effect, as with Dissociated press or Flarf poetry. They have also been used to challenge the veracity of a publication—MIT students submitted papers generated by a computer program called SCIgen to a conference, where they were initially accepted. This led the students to claim that the bar for submissions was too low. With the amount of computer generated text outpacing the ability of people to humans to curate it, there needs some means of distinguishing between the two. Yet automated approaches to determining absolutely whether a text is authentic or not face intrinsic challenges of semantics. Noam Chomsky coined the phrase "Colorless green ideas sleep furiously" giving an example of grammatically correct, but semantically incoherent sentence; some will point out that in certain contexts one could give this sentence (or any phrase) meaning. The first group to use the expression in this regard can be found below from Indiana University. Their work explains in detail an attempt to detect inauthentic texts and identify pernicious problems of inauthentic texts in cyberspace. The site has a means of submitting text that assesses, based on supervised learning, whether a corpus is inauthentic or not. Many users have submitted incorrect types of data and have correspondingly commented on the scores. This application is meant for a specific kind of data; therefore, submitting, say, an email, will not return a meaningful score.
Tumblr
Tumblr ( TUM-blər) is a microblogging and social media platform founded by David Karp in 2007 and operated by American company Tumblr, Inc., a subsidiary of Automattic. The service allows users to post multimedia and other content to a short-form blog. It has attracted significant attention and controversy for hosting a wide range of progressive user-generated content. == History == === Beginnings (2006–2012) === Development of Tumblr began in 2006 during a two-week gap between contracts at David Karp's software consulting company, Davidville. Karp had been interested in tumblelogs (short-form blogs, hence the name Tumblr) for some time and was waiting for one of the established blogging platforms to introduce their own tumblelogging platform. As none had done so after a year of waiting, Karp and developer Marco Arment began working on their own platform. Tumblr was launched in February 2007, and within two weeks had gained 75,000 users. Arment left the company in September 2010 to work on Instapaper. In June 2012, Tumblr featured its first major brand advertising campaign in collaboration with Adidas, who launched an official soccer Tumblr blog and bought ad placements on the user dashboard. This launch came only two months after Tumblr announced it would be moving towards paid advertising on its site. === Ownership by Yahoo! (2013–2018) === On May 20, 2013, it was announced that Yahoo and Tumblr had reached an agreement for Yahoo! Inc. to acquire Tumblr for $1.1 billion in cash. Many of Tumblr's users were unhappy with the news, causing some to start a petition, achieving nearly 170,000 signatures. David Karp remained CEO and the deal was finalized on June 20, 2013. Advertising sales goals were not met and in 2016 Yahoo wrote down $712 million of Tumblr's value. Verizon Communications acquired Yahoo in June 2017, and placed Yahoo and Tumblr under its Oath subsidiary. Karp announced in November 2017 that he would be leaving Tumblr by the end of the year. Jeff D'Onofrio, Tumblr's president and COO, took over leading the company. The site, along with the rest of the Oath division (renamed Verizon Media Group in 2019), continued to struggle under Verizon. In March 2019, Similarweb estimated Tumblr had lost 30% of its user traffic since December 2018, when the site had introduced a stricter content policy with heavier restrictions on adult content (which had been a notable draw to the service). In May 2019, it was reported that Verizon was considering selling the site due to its continued struggles since the purchase (as it had done with another Yahoo property, Flickr, via its sale to SmugMug). Following this news, Pornhub's vice president publicly expressed interest in purchasing Tumblr, with a promise to reinstate the previous adult content policies. === Automattic (2019–present) === On August 12, 2019, Verizon Media announced that it would sell Tumblr to Automattic, the operator of blog service WordPress.com and corporate backer of the open source blog software of the same name. The sale was for an undisclosed amount, but Axios reported that the sale price was less than $3 million, less than 0.3% of Yahoo's original purchase price. Automattic CEO Matt Mullenweg stated that the site will operate as a complementary service to WordPress.com, and that there were no plans to reverse the content policy decisions made during Verizon ownership. In November 2022, Mullenweg stated that Tumblr will add support for the decentralized social networking protocol ActivityPub. In November 2023, most of Tumblr's product development and marketing teams were transferred to other groups within Automattic. Mullenweg stated that focus would shift to core functionality and streamlining existing features. In February 2024, Automattic announced that it would begin selling user data from Tumblr and WordPress.com to Midjourney and OpenAI. Tumblr users are opted-in by default, with an option to opt out. In August 2024, Automattic announced that it would migrate Tumblr's backend to an architecture derived from WordPress, in order to ease development and code sharing between the platforms. The company stated that this migration would not impact the service's user experience and content, and that users "won't even notice a difference from the outside". In January 2025, Mullenweg stated that the migration, once completed, would also "unlock" ActivityPub access for Tumblr, including native support for the company's official ActivityPub plugin for WordPress. In April 2025, Automattic announced layoffs for 16% of its workforce, reducing a large portion of Tumblr staff. On March 16, 2026, Tumblr implemented a change to how notes were assigned to reblogs, making it more similar to sites like Twitter and Bluesky. The change was rolled back the next day after heavy user backlash. == Features == === Blog management === Dashboard: The dashboard is the primary tool for the typical Tumblr user. It is a live feed of recent posts from blogs that they follow. Through the dashboard, users are able to comment, reblog, and like posts from other blogs that appear on their dashboard. The dashboard allows the user to upload text posts, images, videos, quotes, or links to their blog with a click of a button displayed at the top of the dashboard. Users are also able to connect their blogs to their Twitter and Facebook accounts, so that whenever they make a post, it will also be sent as a tweet and a status update. As of June 2022, users can also turn off reblogs on specific posts through the dashboard. Queue: Users are able to set up a schedule to delay posts that they make. They can spread their posts over several hours or even days. Tags: Users can help their audience find posts about certain topics by adding tags. If someone were to upload a picture to their blog and wanted their viewers to find pictures, they would add the tag #picture, and their viewers could use that word to search for posts with the tag #picture. HTML editing: Tumblr allows users to edit their blog's theme using HTML to control the appearance of their blog. Custom themes are able to be shared and used by other users, or sold. Custom domains: Tumblr allows users to use custom domains for their blogs. Users must purchase a domain from Tumblr Domains, an in-house registrar that provides domains that can only be used with Tumblr unless removed from the user's blog and transferred to another registrar. Blogs previously were able to be linked with any domain/subdomain from any registrar, however following the introduction of the Tumblr Domains service, now requires you to purchase a domain directly from Tumblr to be used with a blog. Users who kept their blogs connected to a domain after the introduction got to keep their custom domain, as long as they do not disconnect it from Tumblr or let the domain expire. === Tags === The tagging system on the website operates on a hybrid tagging system, involving both self-tagging (user write their own tags on their posts) and an auto-manual function (the website will recommend popular tags and ones that the user has used before.) Only the first 20 tags added to any post will be indexed by the site. The tags are prefaced by a hashtag and separated by commas, and spaces and special characters are allowed, but only up to 140 characters total per tag. There are two main types used by Tumblr users: descriptive tagging, and opinion or commentary tagging. Descriptive tags are usually introduced by the original poster, and describe what is in the post (e.g. #art, #sky). These are important for the original poster to use, so their post will be indexed and searchable by others wishing to view that subject of content. Tags used as a form of communication are unique to Tumblr, and are typically more personal, expressing opinions, reactions, meta-commentary, background information, and more. Instead of adding onto the reblogged post (with their comments becoming an addition to each subsequent reblog from them) a user may add their comments in the tags, not changing the content or appearance of the original post in any way. Not all users choose to use tags this way, but those who do use tags for commentary may prefer it over adding a comment on the actual post. === Mobile === With Tumblr's 2009 acquisition of Tumblerette, an iOS application created by Jeff Rock and Garrett Ross, the service launched its official iPhone app. The site became available to BlackBerry smartphones on April 17, 2010, via a Mobelux application in BlackBerry World. In June 2012, Tumblr released a new version of its iOS app, Tumblr 3.0, allowing support for Spotify integration, hi-res images and offline access. An app for Android is also available. A Windows Phone app was released on April 23, 2013. An app for Google Glass was released on May 16, 2013. === Inbox and messaging === Tumblr blogs have the option to allow users to submit questions, either as themselves or anonymously, to the blog for a response. Tumblr