Social media is being increasingly used for health awareness. It is not only used to promote health and wellness but also to motivate and guide public for various disease and ailments. Use of social media was proven to be cornerstone for awareness during COVID-19 management. In recent times, it is one of the most cost effective tool for cardiovascular health awareness since it can be used to motivate people for adoption of healthy lifestyle practices. Over the span of a decade, and Doctor Mike utilized social media to significantly impact the public about cardiovascular health awareness. == Background == Social media is proven to be useful for various chronic and incurable diseases where patients form groups and connect for sharing of knowledge. Similarly, health professionals, health institutions, and various other individuals and organizations have their own social media accounts for health information, awareness, guidance, or motivation for their patients. The utilization of social media for health awareness campaigns has become increasingly prevalent in recent years. The history of utilizing social media in health campaigns can be traced back to the early 2000s with the rise of platforms such as Facebook, Twitter, and YouTube. == Health campaigns == Health campaigns especially for chronic diseases like cancer and heart diseases are increasingly common on different social media platforms because social media serves as a cost-effective medium for launching and promoting health campaigns. Many organizations and governmental bodies use platforms like Twitter and Instagram to reach a wide audience. This wide outreach gives health campaigns more attention and support while raising awareness of their specific cause. Recently, there have been increasing calls for health organizations to involve the public and consumer groups in their social media health campaigns to ensure their acceptability with the target audience, encouraging use of collaborations and co-design of messages. == Research == When incorporating social media into health research recruitment, there is potential for a greater number of individuals to participate. Social media allows researchers to reach a wide range of participants while also allowing for recruitment 24 hours a day. There are many health organizations with large social media followings to allow them to reach a large amount of individuals. If these organizations pair with researchers and post flyers or make posts about a study they may be able to find the population that they are looking for. Although there are positives to using social media for health research recruitment, looking at the issues is important. Using this method in recruitment may cause competition between companies for the attention of the users. Another important point is that this is dependent on the type of health condition that is being researched. For chronic conditions, there are many organizations and platforms for support while for acute illnesses, there are not as many organizations that would be able to promote these studies and post for outreach. == Patient education == Patients increasingly turn to social media for health communication and health-related information. Online health communities, forums and blogs enable individuals to share their experiences, offer support, and seek advice from peers. Healthcare professionals also use social media to provide valuable insights and address common health concerns. The use of social media for patient education allows individuals to gain more information for their illness or disease along with gaining support from individuals who may be experiencing the same. Many health organizations such as cancer organizations or organizations for chronic health conditions often have social media platforms that allow individuals to connect and even share their own stories. Peer support is beneficial to patients emotionally and even for them to understand their condition and how to cope. Another way that social media allows individuals to gain more information is the improvement of health literacy. Medical jargon can be confusing for individuals especially when they are newly diagnosed with an illness or disease. Social media has been able to create platforms that explain the information that individuals may need when they are newly diagnosed or if they just want to learn more about their illness. Medical conditions can be confusing but using social media may allow for individuals to develop a better understanding in a manner that they understand. When patients have a better understanding of their health there will be a result of better health outcomes. == Misinformation == While social media is a powerful tool for health awareness, it comes with challenges. Misinformation can spread rapidly, potentially leading to incorrect or harmful health practices. Ensuring the accuracy of health-related information on social media is an ongoing concern. Health misinformation can be easily spread through social media to large amounts of individuals which can make this dangerous. Often, critics will question whether health-related information that is shared online is credible. Social media does not require the amount of regulation that could prevent false medical information from being disseminated online. According to The Influencer Effect: Exploring the persuasive communication tactics of social media influencers in the health and wellness industry by Deborah Deutsch, "the information shared is often lacking accepted scientific evidence or is contrary to industry standards, and, at times, deceptive, unethical, and misleading." One example of this was in 2020, when President Donald Trump said in speeches and on Twitter that hydroxychloroquine and chloroquine could be used to treat COVID-19. While these drugs are antimalaria, it was being spread that they could be used for COVID-19. This resulted in increased deaths and individuals falling ill from taking this drug and the misinformation that was spread about this drug. Spreading misinformation regarding health is one of the biggest concerns when using social media for health awareness. When spreading misinformation about health there is an increase in confusion about what is true and what is false regardless of who is saying this information. Along with the confusion of the public, there is a sense of mistrust that is a consequence of misinformation. Individuals are seeing different opinions which leads people to a situation where they do not know who to trust. While health misinformation is one of the largest issues, there are ways to help prevent it. As individuals, it is important to know where you are getting your information from and learn how to identify what is misinformation and avoid the spread of it. == Privacy and ethical issues == The sharing of personal health information on social media raises privacy and ethical concerns. Striking a balance between raising awareness and respecting individuals' privacy remains a delicate issue.
Tridium
Tridium Inc. is an American engineering hardware and software company based in Richmond, Virginia, whose products facilitate and integrate the automation of building and other engineering control systems. Since November 2005, the company has operated as an independent business entity of Honeywell International Inc. == History == Tridium Inc. was founded in 1995. In 1999, Tridium launched the Niagara Framework, a software infrastructure that connects all systems and devices to a central console. In 2002, John Petze became president and CEO, replacing Jerry Frank. The company was acquired by Honeywell International Inc in 2005. == Products == Tridium's products facilitate by integrating building automation using open and proprietary communications protocols such as Modbus, Lonworks and BACnet. Tridium is the developer of Niagara Framework. The Niagara Framework is a universal software infrastructure that allows building controls integrators, HVAC and mechanical contractors to build custom, web-enabled applications for accessing, automating and controlling smart devices real-time via local network or over the Internet.
GCube system
gCube is an open source software system specifically designed and developed to enact the building and operation of a Data Infrastructure providing their users with a rich array of services suitable for supporting the co-creation of Virtual Research Environments and promoting the implementation of open science workflows and practices. It is at the heart of the D4Science Data Infrastructure. == Overview == It is primarily organised in a number of web service called to offer functionality supporting the phases of knowledge production and sharing. In addition, it consists of a set of software libraries supporting service development, service-to-service integration, and service capabilities extension, and a set of portlets dedicated to realise user interface constituents facilitating the exploitation of one or more services. It is designed and conceived to enact system of systems. In fact, its gCube services rely on standards and mediators to interact with other services as well as are made available by standard and APIs to make it possible for clients to use them. For instance, the DataMiner service implements the Web Processing Service protocol to facilitate clients to execute processes. The set of components dealing with Identity and Access Management rely on Keycloak and federates other IDMs thus making the overall Authentication and the Authorization management compliant with open standards such as OAuth2, User-Managed Access (UMA), and OpenID Connect (OIDC)protocols. The Catalogue relies on DCAT, OAI-PMH, and Catalogue Service for the Web to collect contents from other catalogues and data sources and offers its content by DCAT, OAI-PMH, and a proprietary REST API (gCat REST API). Its Continuous Integration/Continuous Delivery pipeline implemented by Jenkins represents an innovative approach to software delivering conceived to be scalable and easy to maintain and upgrade at a minimal cost. == History == gCube has been developed in the context of the D4Science initiative with the support of several EU projects.
Web application firewall
A Web application firewall (WAF) is a specific form of application firewall that filters, monitors, and blocks HTTP traffic to and from a web service. By inspecting HTTP traffic, it can prevent attacks exploiting a Web application's known vulnerabilities, such as SQL injection, cross-site scripting (XSS), file inclusion, and improper system configuration. Financial institutions often utilize WAFs to help in the mitigation of Web application zero-day vulnerabilities, as well as hard-to-patch bugs or weaknesses through custom attack signature strings. == History == Dedicated Web application firewalls entered the market in the late 1990s during a time when web server attacks were becoming more prevalent. Early WAF products, from Kavado and Gilian technologies, tried to solve the increasing amount of attacks on Web applications in the late 1990s. In 2002, the open-source project ModSecurity was formed in order to make WAF technology more accessible. They finalized a core rule set for protecting Web applications, based on OASIS Web Application Security Technical Committee’s (WAS TC) vulnerability work. In 2003, they expanded and standardized rules through the Open Web Application Security Project’s (OWASP) Top 10 List, an annual ranking for Web security vulnerabilities. This list would become the industry standard for Web application security compliance. Since then, the market has continued to grow and evolve, especially focusing on credit card fraud prevention. With the development of the Payment Card Industry Data Security Standard (PCI DSS), a standardization of control over cardholder data, security has become more regulated in this sector. == Description == A Web application firewall is a special type of application firewall that applies specifically to Web applications. It is deployed in front of Web applications and analyzes bi-directional web-based (HTTP) traffic – detecting and blocking anything malicious. The OWASP provides a broad technical definition for a WAF as “a security solution on the Web application level which – from a technical point of view – does not depend on the application itself”. According to the PCI DSS Information Supplement for requirement 6.6, a WAF is defined as “a security policy enforcement point positioned between a Web application and the client endpoint. This functionality can be implemented in software or hardware, running in an appliance device, or in a typical server running a common operating system. It may be a stand-alone device or integrated into other network components.” In other words, a WAF can be a virtual or physical appliance that prevents vulnerabilities in Web applications from being exploited by outside threats. These vulnerabilities may be because the application itself is a legacy type or was insufficiently coded by design. The WAF addresses these code shortcomings by special configurations of rule-sets, also known as policies. Previously unknown vulnerabilities can be discovered through penetration testing or via a vulnerability scanner. A Web application vulnerability scanner, also known as a web application security scanner, is defined in the SAMATE NIST 500-269 as “an automated program that examines Web applications for potential security vulnerabilities. In addition to searching for Web application-specific vulnerabilities, the tools also look for software coding errors.” Resolving vulnerabilities is commonly referred to as remediation. Corrections to the code can be made in the application, but typically a more prompt response is necessary. In these situations, the application of a custom policy for a unique Web application vulnerability to provide a temporary but immediate fix (known as a virtual patch) may be necessary. WAFs are not an ultimate security solution, rather they are meant to be used in conjunction with other network perimeter security solutions such as network firewalls and intrusion prevention systems to provide a holistic defense strategy. WAFs typically follow a positive security model, a negative security, or a combination of both as mentioned by the SANS Institute. WAFs use a combination of rule-based logic, parsing, and signatures to detect and prevent attacks such as cross-site scripting and SQL injection. In general, features like browser emulation, obfuscation and virtualization, and IP obfuscation are used to attempt to bypass WAFs. The OWASP produces a list of the top ten Web application security flaws. All commercial WAF offerings cover these ten flaws at a minimum. There are non-commercial options as well. As mentioned earlier, the well-known open-source WAF engine called ModSecurity is one of these options. A WAF engine alone is insufficient to provide adequate protection, therefore OWASP along with Trustwave's Spiderlabs help organize and maintain a Core-Rule Set via GitHub to use with the ModSecurity WAF engine. == Deployment options == Although the names for operating mode may differ, WAFs are basically deployed inline in three different ways. According to NSS Labs, deployment options are transparent bridge, transparent reverse proxy, and reverse proxy. "Transparent" refers to the fact that the HTTP traffic is sent straight to the Web application, therefore the WAF is transparent between the client and server. This is in contrast to reverse proxy, where the WAF acts as a proxy, and the client’s traffic is sent directly to the WAF. The WAF then separately sends filtered traffic to Web applications. This can provide additional benefits such as IP masking but may introduce disadvantages such as performance latencies. == JA3 fingerprint == JA3, developed by Salesforce in 2017, is a technique for generating a unique fingerprint for SSL/TLS traffic based on specific fields in the handshake, such as the version, cipher suites, and extensions used by the client. This fingerprint enables the identification and tracking of clients based on the characteristics of their encrypted traffic. In the context of distributed denial of service (DDoS) protection, JA3 fingerprints are used to detect and differentiate malicious traffic, often associated with attack bots, from legitimate traffic, allowing for more precise filtering of potential threats. In September 2023, AWS WAF announced built-in support for JA3, enabling customers to inspect the JA3 fingerprints of incoming requests. JA3 was deprecated in May 2025 in favor of JA4. JA4 is currently patent pending.
IWork
iWork is an office suite of applications created by Apple for its macOS, iPadOS, and iOS operating systems, and also available cross-platform through the iCloud website. iWork includes the presentation application Keynote, the word-processing and desktop-publishing application Pages, and the spreadsheet application Numbers. Apple's design goals in creating iWork have been to allow Mac users to easily create attractive documents and spreadsheets, making use of macOS's extensive font library, integrated spelling checker, sophisticated graphics APIs and its AppleScript automation framework. The equivalent Microsoft Office applications to Pages, Numbers, and Keynote are Word, Excel, and PowerPoint, respectively. Although Microsoft Office applications cannot open iWork documents, iWork applications can open Office documents for editing, and export documents from iWork's native formats (.pages, .numbers, .key) to Microsoft Office formats (.docx, .xlsx, .pptx, etc.) as well as to PDF files. The oldest application in iWork is Keynote, first released as a standalone application in 2003 for use by Steve Jobs in his presentations. Steve Jobs announced Keynote saying "It's for when your presentation really matters". Pages was released with the first iWork bundle in 2004; Numbers was added in 2007 with the release of iWork '08. The next release, iWork '09, also included beta access to iWork.com, an online service that allowed users to upload and share documents on the web, now integrated into Apple's iCloud service. A version of iWork for iOS was released in 2010 with the first iPad, and the apps have been regularly updated since, including the addition of iPhone support. In 2013, Apple launched iWork web apps in iCloud; even years later, however, their functionality is somewhat limited compared to equivalents on the desktop. iWork was initially sold as a suite for $79, then later at $19.99 per app on OS X and $9.99 per app on iOS. Apple announced in October 2013 that all iOS and OS X devices purchased onwards, whether new or refurbished, would be eligible for a free download of all three iWork apps: after device setup, the user can "claim" the apps on the App Store, after which they are permanently linked to the user’s Apple ID. iWork for iCloud, which also incorporates a document hosting service, is free to all iCloud users. iWork was released for free on macOS and iOS (including older or resold devices) in April 2017. In September 2016, Apple announced that the real-time collaboration feature would be available for all iWork apps. == History == The first version of iWork, iWork '05, was announced on January 11, 2005 at the Macworld Conference & Expo and made available on January 22 in the United States and on January 29 worldwide. iWork '05 comprised two applications: Keynote 2, a presentation creation program, and Pages, a word processor. iWork '05 was sold for US$79. A 30-day trial was also made available for download on Apple's website. Originally IGG Software held the rights to the name iWork. While iWork was billed by Apple as "a successor to AppleWorks", it does not replicate AppleWorks's database and drawing tools. However, iWork integrates with existing applications from Apple's iLife suite through the Media Browser, which allows users to drag and drop music from iTunes, movies from iMovie, and photos from iPhoto and Aperture directly into iWork documents. iWork '06 was released on January 10, 2006 and contained updated versions of both Keynote and Pages. Both programs were released as universal binaries for the first time, allowing them to run natively on both PowerPC processors and the Intel processors used in the new iMac desktop computers and MacBook Pro notebooks which had been announced on the same day as the new iWork suite. The next version of the suite, iWork '08, was announced and released on August 7, 2007 at a special media event at Apple's campus in Cupertino, California. iWork '08, like previous updates, contained updated versions of Keynote and Pages. A new spreadsheet application, Numbers, was also introduced. Numbers differed from other spreadsheet applications, including Microsoft Excel, in that it allowed users to create documents containing multiple spreadsheets on a flexible canvas using a number of built-in templates. iWork '09, was announced on January 6, 2009 and released the same day. It contains updated versions of all three applications in the suite. iWork '09 also included access to a beta version of the iWork.com service, which allowed users to share documents online until that service was decommissioned at the end of July 2012. Users of iWork '09 could upload a document directly from Pages, Keynote, or Numbers and invite others to view it online. Viewers could write notes and comments in the document, and download a copy in iWork, Microsoft Office, or PDF formats. iWork '09 was also released with the Mac App Store on January 6, 2011 at $19.99 per application, and received regular updates after this point, including links to iCloud and a high-DPI version designed to match Apple's MacBook Pro with Retina Display. On January 27, 2010, Apple announced iWork for iPad, to be available as three separate $9.99 applications from the App Store. This version has also received regular updates including a version for pocket iPhone and iPod Touch devices, and an update to take advantage of Retina Display devices and the larger screens of recent iPhones. On October 22, 2013, Apple announced an overhaul of the iWork software for both the Mac and iOS. Both suites were made available via the respective App Stores. The update is free for current iWork owners and was also made available free of charge for anyone purchasing an OS X or iOS device after October 1, 2013. Any user activating the newly free iWork apps on a qualifying device can download the same apps on another iOS or OS X device logged into the same App Store account. The new OS X versions have been criticized for losing features such as multiple selection, linked text boxes, bookmarks, 2-up page views, mail merge, searchable comments, ability to read/export RTF files, default zoom and page count, integration with AppleScript. Apple has provided a road-map for feature re-introduction, stating that it hopes to reintroduce some missing features within the next six months. As of April 1, 2014 a few features—e.g., the ability to set the default zoom—had been reintroduced, though scores had not. Due to using a completely new file format that can work across macOS, Windows, and in most web browsers by using the online iCloud web apps, versions of iWork beginning with iWork 13 and later do not open or allow editing of documents created in versions prior to iWork '09, with users who attempt to open older iWork files being given a pop-up in the new iWork 13 app versions telling them to use the previous iWork '09 (which users may or may not have on their machine) in order to open and edit such files. Accordingly, the current version for OS X (which was initially only compatible with OS X Mavericks 10.9 onwards) moves any previously installed iWork '09 apps to an iWork '09 folder on the users machine (in /Applications/iWork '09/), as a work-around to allow users continued use of the earlier suite in order to open and edit older iWork documents locally on their machine. In October 2015, Apple released an update to mitigate this issue, allowing users to open documents saved in iWork '06 and iWork '08 formats in the latest version of Pages. In 2016, Apple announced that the real-time collaboration feature would be available for all iWork apps, instead of being constrained to using iWork for iCloud. The feature is comparable to Google Docs. == Versions == === Major releases === === Updates === iWork '09 received several updates: iWork 9.0.3 DVD (for Mac OS X 10.5.6 "Leopard" or newer; released August 26, 2010) iWork 9.0.4 (for Mac OS X 10.5.6 "Leopard" or newer; released August 26, 2010) iWork 9.1 (for Mac OS X 10.6.6 "Snow Leopard" or newer; released July 20, 2011) iWork 9.3 (for Mac OS X 10.7.4 "Lion" or newer; released December 4, 2012) The Mac App Store version of iWork was updated on October 15, 2015 for 10.10 "Yosemite" or newer. It is the final release to support 10.10 "Yosemite" and 10.11 "El Capitan". Keynote 6.6, Pages 5.6 and Numbers 3.6 are included. iWork received a major update again on March 28, 2019 with Keynote 9.0, Pages 8.0 and Numbers 6.0. == Components == === Common components === Products in the iWork suite share a number of components, largely as a result of sharing underlying code from the Cocoa and similar shared application programming interfaces (APIs). Among these are the well known universal multilingual spell checker, which can also be found in products like Safari and Mail. Grammar checking, find and replace, style and color pickers are similar examples of design features found throughout the Apple application space. Moreover, the applications
Feature engineering
Feature engineering is a preprocessing step in supervised machine learning and statistical modeling which transforms raw data into a more effective set of inputs. Each input comprises several attributes, known as features. By providing models with relevant information, feature engineering significantly enhances their predictive accuracy and decision-making capability. Beyond machine learning, the principles of feature engineering are applied in various scientific fields, including physics. For example, physicists construct dimensionless numbers such as the Reynolds number in fluid dynamics, the Nusselt number in heat transfer, and the Archimedes number in sedimentation. They also develop first approximations of solutions, such as analytical solutions for the strength of materials in mechanics. == Clustering == One of the applications of feature engineering has been clustering of feature-objects or sample-objects in a dataset. Especially, feature engineering based on matrix decomposition has been extensively used for data clustering under non-negativity constraints on the feature coefficients. These include Non-Negative Matrix Factorization (NMF), Non-Negative Matrix-Tri Factorization (NMTF), Non-Negative Tensor Decomposition/Factorization (NTF/NTD), etc. The non-negativity constraints on coefficients of the feature vectors mined by the above-stated algorithms yields a part-based representation, and different factor matrices exhibit natural clustering properties. Several extensions of the above-stated feature engineering methods have been reported in literature, including orthogonality-constrained factorization for hard clustering, and manifold learning to overcome inherent issues with these algorithms. Other classes of feature engineering algorithms include leveraging a common hidden structure across multiple inter-related datasets to obtain a consensus (common) clustering scheme. An example is Multi-view Classification based on Consensus Matrix Decomposition (MCMD), which mines a common clustering scheme across multiple datasets. MCMD is designed to output two types of class labels (scale-variant and scale-invariant clustering), and: is computationally robust to missing information, can obtain shape- and scale-based outliers, and can handle high-dimensional data effectively. Coupled matrix and tensor decompositions are popular in multi-view feature engineering. == Predictive modelling == Feature engineering in machine learning and statistical modeling involves selecting, creating, transforming, and extracting data features. Key components include feature creation from existing data, transforming and imputing missing or invalid features, reducing data dimensionality through methods like Principal Components Analysis (PCA), Independent Component Analysis (ICA), and Linear Discriminant Analysis (LDA), and selecting the most relevant features for model training based on importance scores and correlation matrices. Features vary in significance. Even relatively insignificant features may contribute to a model. Feature selection can reduce the number of features to prevent a model from becoming too specific to the training data set (overfitting). Feature explosion occurs when the number of identified features is too large for effective model estimation or optimization. Common causes include: Feature templates - implementing feature templates instead of coding new features Feature combinations - combinations that cannot be represented by a linear system Feature explosion can be limited via techniques such as regularization, kernel methods, and feature selection. == Automation == Automation of feature engineering is a research topic that dates back to the 1990s. Machine learning software that incorporates automated feature engineering has been commercially available since 2016. Related academic literature can be roughly separated into two types: Multi-relational Decision Tree Learning (MRDTL) uses a supervised algorithm that is similar to a decision tree. Deep Feature Synthesis uses simpler methods. === Multi-relational Decision Tree Learning (MRDTL) === Multi-relational Decision Tree Learning (MRDTL) extends traditional decision tree methods to relational databases, handling complex data relationships across tables. It innovatively uses selection graphs as decision nodes, refined systematically until a specific termination criterion is reached. Most MRDTL studies base implementations on relational databases, which results in many redundant operations. These redundancies can be reduced by using techniques such as tuple id propagation. === Open-source implementations === There are a number of open-source libraries and tools that automate feature engineering on relational data and time series: featuretools is a Python library for transforming time series and relational data into feature matrices for machine learning. MCMD: An open-source feature engineering algorithm for joint clustering of multiple datasets. OneBM or One-Button Machine combines feature transformations and feature selection on relational data with feature selection techniques. OneBM helps data scientists reduce data exploration time allowing them to try and error many ideas in short time. On the other hand, it enables non-experts, who are not familiar with data science, to quickly extract value from their data with a little effort, time, and cost. getML community is an open source tool for automated feature engineering on time series and relational data. It is implemented in C/C++ with a Python interface. It has been shown to be at least 60 times faster than tsflex, tsfresh, tsfel, featuretools or kats. tsfresh is a Python library for feature extraction on time series data. It evaluates the quality of the features using hypothesis testing. tsflex is an open source Python library for extracting features from time series data. Despite being 100% written in Python, it has been shown to be faster and more memory efficient than tsfresh, seglearn or tsfel. seglearn is an extension for multivariate, sequential time series data to the scikit-learn Python library. tsfel is a Python package for feature extraction on time series data. kats is a Python toolkit for analyzing time series data. === Deep feature synthesis === The deep feature synthesis (DFS) algorithm beat 615 of 906 human teams in a competition. == Feature stores == The feature store is where the features are stored and organized for the explicit purpose of being used to either train models (by data scientists) or make predictions (by applications that have a trained model). It is a central location where you can either create or update groups of features created from multiple different data sources, or create and update new datasets from those feature groups for training models or for use in applications that do not want to compute the features but just retrieve them when it needs them to make predictions. A feature store includes the ability to store code used to generate features, apply the code to raw data, and serve those features to models upon request. Useful capabilities include feature versioning and policies governing the circumstances under which features can be used. Feature stores can be standalone software tools or built into machine learning platforms. == Alternatives == Feature engineering can be a time-consuming and error-prone process, as it requires domain expertise and often involves trial and error. Deep learning algorithms may be used to process a large raw dataset without having to resort to feature engineering. However, deep learning algorithms still require careful preprocessing and cleaning of the input data. In addition, choosing the right architecture, hyperparameters, and optimization algorithm for a deep neural network can be a challenging and iterative process.
Managed private cloud
Managed private cloud (also known as "hosted private cloud" or "single-tenant SaaS") refers to a principle in software architecture where a single instance of the software runs on a server, serves a single client organization (tenant), and is managed by a third party. The third-party provider is responsible for providing the hardware for the server and also for preliminary maintenance. This is in contrast to multitenancy, where multiple client organizations share a single server, or an on-premises deployment, where the client organization hosts its software instance. Managed private clouds also fall under the larger umbrella of cloud computing. == Adoption == The need for private clouds arose due to enterprises requiring a dedicated service and infrastructure for their cloud computing needs, such as for business-critical operations, improved security, and better control over their resources. Managed private cloud adoption is a popular choice among organizations. It has been on the rise due to enterprises requiring a dedicated cloud environment and preferring to avoid having to deal with management, maintenance, or future upgrade costs for the associated infrastructure and services. Such operational costs are unavoidable in on-premises private cloud data centers. == Advantages and challenges of managed private cloud == A managed private cloud cuts down on upkeep costs by outsourcing infrastructure management and maintenance to the managed cloud provider. It is easier to integrate an organization's existing software, services, and applications into a dedicated cloud hosting infrastructure which can be customized to the client's needs instead of a public cloud platform, whose hardware or infrastructure/software platform cannot be individualized to each client. Customers who choose a managed private cloud deployment usually choose them because of their desire for efficient cloud deployment, but also have the need for service customization or integration only available in a single-tenant environment. This chart shows the key benefits of the different types of deployments, and shows the overlap between these cloud solutions. This chart shows key drawbacks. Since deployments are done in a single-tenant environment, it is usually cost-prohibitive for small and medium-sized businesses. While server upkeep and maintenance are handled by the service provider, including network management and security, the client is charged for all such services. It is up to the potential client to determine if a managed private cloud solution aligns with their business objectives and budget. While the service provider maintains the upkeep of servers, network, and platform infrastructure, sensitive data is typically not stored on managed private clouds as it may leave business-critical information prone to breaches via third-party attacks on the cloud service provider. Common customizations and integrations include: Active Directory Single Sign-on Learning Management Systems Video Teleconferencing == Deployment strategies and service providers == Software companies have taken a variety of strategies in the Managed Private Cloud realm. Some software organizations have provided managed private cloud options internally, such as Microsoft. Companies that offer an on-premises deployment option, by definition, enable third-party companies to market Managed Private Cloud solutions. A few managed private cloud service providers are: Adobe Connect: Adobe Connect may be purchased for on-premises deployment, multi-tenant hosted deployment, managed private cloud as ACMS, or managed by third-party managed private cloud provider ConnectSolutions. Rackspace CenturyLink Microsoft licenses for Lync, SharePoint and Exchange may be purchased for on-premises deployment, a multi-tenant hosted deployment via Office 365, or managed by third-party cloud hosting from Azaleos, ConnectSolutions and others.