Content engineering is a term applied to an engineering specialty dealing with the complexities around the use of content in computer-facilitated environments. Content authoring and production, content management, content modeling, content conversion, and content use and repurposing are all areas involving this practice. It is not a specialty with wide industry recognition and is often performed on an ad hoc basis by members of software development or content production or marketing staff, but is beginning to be recognized as a necessary function in any complex content-centric project involving both content production as well as software system development mainly involving content management systems (CMS) or digital experience platforms (DXP). Content engineering tends to bridge the gap between groups involved in the production of content (publishing and editorial staff, marketing, sales, human resources) and more technologically oriented departments such as software development, or IT that put this content to use in web or other software-based environments, and requires an understanding of the issues and processes of both sides. Typically, content engineering involves extensive use of embedded XML technologies, XML being the most widespread language for representing structured content. Content management systems are a key technology often used in the practice of content engineering. == Definition == Content engineering is the practice of organizing the shape and structure of content by deploying content and metadata models, in authoring and publishing processes in a manner that meets the requirements of an organization's Content Strategy, and its implementation through the use of technology such as CMS, XML, schema markup, artificial intelligence, APIs and others. == Purpose and goal == In very general terms, content engineering practices aim to maximize the ROI of content through content reuse and improving efficiency of content marketing, content operations, content strategy. Content engineering can help address content challenges that fairly typical organizations face: Siloed content supply chains Duplicate content in a myriad of formats Inefficient content authoring workflows Chunky, unstructured content Outdated technology Technology in place does not match needs Inability to reuse content across channels (multi-channel content) Metadata and schema are not used Lack of standards for metadata Lack of findability of content for internal and external use Poor SEO performance Inability to implement personalization == Key skills == Content engineering draws on a combination of technical, strategic, and editorial competencies. Practitioners typically require proficiency across several domains: === Content modeling and information architecture === Content engineers design structured content models that define how content is created, stored, and distributed. This includes building taxonomies, ontologies, and metadata schemas that enable content reuse across channels and platforms. === Structured content and markup languages === Proficiency in XML, JSON, HTML, and schema.org markup is fundamental. Content engineers use these languages to structure content for machine readability, search engine optimization, and interoperability between systems. === Content management systems and platforms === Content engineers require working knowledge of content management systems (CMS), digital experience platforms (DXP), and headless CMS architectures. This includes configuring content types, workflows, and publishing pipelines within these systems. === Workflow design and automation === Designing and implementing content workflows - from authoring through review, approval, and distribution - is a core function. Increasingly, this involves configuring AI-assisted and agentic workflows that automate research, drafting, repurposing, and distribution tasks at scale. === Content strategy and editorial understanding === Unlike purely technical roles, content engineering requires a working understanding of content strategy, brand management, editorial standards, and audience analysis. Content engineers must translate strategic objectives into technical content structures and system configurations. === API integration and data interoperability === Content engineers work with APIs to connect content systems, analytics platforms, distribution channels, and third-party services. Understanding how content flows between systems is essential for enabling multi-channel publishing and content personalization. === Analytics and performance measurement === Measuring content effectiveness through web analytics, SEO performance data, and engagement metrics informs how content engineers refine structures, metadata, and distribution workflows. == The role of a content engineer == Content engineers bridge the divide between content strategists and producers and the developers and content managers who publish and distribute content. But rather than simply wedging themselves between these players, content engineers help define and facilitate the content structure during the entire content strategy, production and distribution cycle from beginning to end. As the role has evolved, content engineers are increasingly expected to build and manage AI-powered content systems, moving beyond traditional CMS configuration into agentic workflows that automate content research, production, and distribution. By integrating skills in business and technology, content engineers do not see content as static or finished. Rather, they look at the value of the content and how it can best be adapted and personalized to serve customers and emerging content platforms, technologies, and opportunities. === Create customer experience === Content marketing suffers from two fundamental limitations that constrain the true power and potential that a great content marketing plan can bring to a business' bottom line: Content relevance: how to make content more relevant and personalized to their audiences. The marketer and content strategist direct the customer experience itself, and the content engineer makes it happen with content structure, schema, metadata, microdata, taxonomy, and CMS topology. Content agility: Marketers who are burdened with one-size-fits-all content remain stuck managing their content rather than their customers' experience. Content engineers give marketers the "super powers" to move content-powered experiences across interfaces and personalization variants. === Break down barriers === Empower content strategists: Content engineers work with content strategists by helping them connect content not as a fixed message, but as a modular construct which can be channeled and manipulated. Enable content producers: A content engineer will work with a content producer by helping to find new sources of content and ways the content can be combined and presented. Guide and free developers: The content engineer helps translate marketing strategy into clear technical needs and functions developers can build into content management systems Enhance content management: Develop content structures that make it easier for content writers and content managers to author to a single, very usable, interface for even complex content types that might contain dozens of elements. Engineer content for success: Content engineers help all members of a marketing team work more smoothly, with the support and structures needed to get the most out of the content they produce. === Salary benchmarks === Content engineering roles command significantly higher salaries than traditional content marketing positions. In the United States, IC-level content engineers earn between $120,000 and $165,000 annually, while senior roles reach $160,000 to $220,000. Head of content engineering positions range from $200,000 to $280,000, and VP-level roles can exceed $375,000. The emergence of dedicated content engineer job postings from companies such as Exit Five reflects the growing recognition of the role as a distinct function within marketing organizations.
GeneTalk
GeneTalk is a web-based platform, tool, and database for filtering, reduction and prioritization of human sequence variants from next-generation sequencing (NGS) data. GeneTalk allows editing annotation about sequence variants and build up a crowd sourced database with clinically relevant information for diagnostics of genetic disorders. GeneTalk allows searching for information about specific sequence variants and connects to experts on variants that are potentially disease-relevant. == Application to diagnostics == Users can upload NGS data in Variant Call Format (VCF) onto the GeneTalk server into their accounts. All entries of the file are preprocessed and shown in the integrated VCF viewer. Filtering tools are set by the user to reduce the number of clinically non-relevant variants. After filtering and prioritization users can interpret relevant variants by retrieving information (annotations) about variants from the GeneTalk database. The communication platform allow users to contact experts about specific variants, genes, or genetic disorders, to exchange knowledge and expertise. === Analysis procedure === Steps required to analyze VCF files Upload VCF file Edit pedigree and phenotype information for segregation filtering Filter VCF file by editing the filtering options View results and annotations Add annotations === Filtering tools === The following filtering options may be used to reduce the non-relevant sequence variants in VCF files. Functional – filter out variants that have effects on protein level Linkage – filter out variants that are on specified chromosomes Gene panel – filter variants by genes or gene panels, subscribe to publicly available gene panels or create own ones Frequency – show only variants with a genotype frequency lower than specified Inheritance – filter out variants by presumed mode of inheritance Annotation – show only variants with a score for medical relevance and scientific evidence == Communication platform and expert network == Users can share VCF files with colleagues and coworkers. The integrated mailing systems allows users to contact experts easily. Users can create annotations and comments and rate annotations regarding medical relevance and scientific evidence, that is helpful for the community of users for diagnosis of genetic disorders. Registered users provide information about their field of knowledge in their profile and can be contacted by other users. == Potential applications == Developing diagnostics Genetic analysis Capturing data generated by community Communication and exchange of knowledge and expertise
Chai AI
Chai AI (also known as Chai Research) is an American artificial intelligence (AI) company that operates a chatbot platform where users can create, share, and interact with character-based chatbots powered by large language models (LLMs). The company is headquartered in Palo Alto, California. == History == Chai was founded in 2021 by William Beauchamp, a former quantitative trader educated at Cambridge, who began developing the initial prototype in 2020 in Cambridge, England. The company launched in 2021 and relocated to Palo Alto in 2022. In June 2023, Chai raised US$2 million in a pre-seed funding round. In September 2023, GPU cloud provider CoreWeave invested in the company at a valuation of US$450 million. In January 2024, Chai Research reported a $450 million valuation following an investment from cloud computing provider CoreWeave. In July 2024, authorities in Belgium launched an investigation into the company following reports of a man dying by suicide following extensive chats on the Chai app. == Reception == In 2025, Chai Research announced that their app had over 10 million downloads and 1 million daily active users. In 2022, Canadian writer Sheila Heti published her conversations with various chatbots in The Paris Review, including Chai AI chatbots, and later used Chai AI chatbots in the development of a novel. Heti said that she had found that Chai's default chatbot, Eliza, "had turned out to be like most of the other bots on the site—primarily interested in sex". In January 2026, CHAI introduced country-based blocks on its free, ad-supported tier, initially providing the community with little information and inaccurate lists of the affected countries. Users in "Low tier" regions are required to subscribe to use the app in any capacity, while "High tier" regions will retain free ad-supported access. In response to backlash, the company announced a "Basic" tier with unlimited messages and ads, intended to cover electricity and infrastructure costs. In February 2026, CHAI was criticized for the unannounced implementation of restrictive "token limits" that abruptly blocked messages and froze conversations for both free and paid subscribers. Users generating long responses or utilizing roleplay features found their quotas exhausted within minutes, resulting in lockouts lasting anywhere from a few hours to a week. == Technology == Chai allows users to create characters and interact with chatbot versions of those characters. These chatbots use the open-source large language model (LLM) GPT-J originally developed by EleutherAI. Chai AI chatbots can be shared on the platform for other users to interact with.
SmarterChild
SmarterChild was a chatbot available on AOL Instant Messenger and Windows Live Messenger (previously MSN Messenger) networks. == History == SmarterChild was an apparently intelligent agent or "bot" developed by ActiveBuddy, Inc., with offices in New York and Sunnyvale. It was widely distributed across global instant messaging networks. SmarterChild became very popular, attracting over 30 million Instant Messenger "buddies" on AIM (AOL), MSN and Yahoo Messenger over the course of its lifetime. Founded in 2000, ActiveBuddy was the brainchild of Robert Hoffer and Timothy Kay, who later brought seasoned advertising executive Peter Levitan on board as CEO. The concept for conversational instant messaging bots came from the founder's vision to add natural language comprehension functionality to the increasingly popular AIM instant messaging application. The original implementation took shape as a demo that Kay programmed in Perl in his Los Altos garage to connect a single buddy name, "ActiveBuddy", to look up stock symbols, and later allow AIM users to play Colossal Cave Adventure, a word-based adventure game, and MIT's Boris Katz Start Question Answering System but quickly grew to include a wide range of database applications the company called 'knowledge domains' including instant access to news, weather, stock information, movie times, yellow pages listings, and detailed sports data, as well as a variety of tools (personal assistant, calculators, translator, etc.). None of the individual domains which the company had named “stocksBuddy”, “sportsBuddy”, etc. ever launched publicly. When Stephen Klein came on board as COO — and eventually CEO — he insisted that all of the disparate test “buddies” be launched together with the company’s highly-developed colloquial chat domain. He suggested using “SmarterChild”, a username coined by Tim Kay which Tim was using to test various things. The bundled domains were launched publicly as SmarterChild (on AIM initially) in June 2001. SmarterChild provided information wrapped in fun and quirky conversation. The company generated no revenue from SmarterChild, but used it as a demonstration of the power of what Klein called “conversational computing”. The company subsequently marketed Automated Service Agents—delivering immediate answers to customer service inquiries—-to large corporations, like Comcast, Cingular, TimeWarner Cable, etc. SmarterChild's popularity spawned targeted marketing-oriented bots for Radiohead, Austin Powers, Intel, Keebler, The Sporting News and others. ActiveBuddy co-founders, Kay and Hoffer, as co-inventors, were issued two controversial U.S. patents in 2002. ActiveBuddy changed its name to Colloquis (briefly Conversagent) and targeted development of consumer-facing enterprise customer service agents, which the company marketed as Automated Service Agents. Microsoft acquired Colloquis in October 2006 and proceeded to de-commission SmarterChild and kill off the Automated Service Agent business as well. Robert Hoffer, ActiveBuddy co-founder, licensed the technology from Microsoft after Microsoft abandoned the Colloquis technology.
CLEVER score
The CLEVER (Cross Lipschitz Extreme Value for nEtwork Robustness) score is a way of measuring the robustness of an artificial neural network towards adversarial attacks. It was developed by a team at the MIT-IBM Watson AI Lab in IBM Research and first presented at the 2018 International Conference on Learning Representations. It was mentioned and reviewed by Ian Goodfellow as well. It was adopted into an educational game Fool The Bank by Narendra Nath Joshi, Abhishek Bhandwaldar and Casey Dugan
Automated essay scoring
Automated essay scoring (AES) is the use of specialized computer programs to assign grades to essays written in an educational setting. It is a form of educational assessment and an application of natural language processing. Its objective is to classify a large set of textual entities into a small number of discrete categories, corresponding to the possible grades, for example, the numbers 1 to 6. Therefore, it can be considered a problem of statistical classification. Several factors have contributed to a growing interest in AES. Among them are cost, accountability, standards, and technology. Rising education costs have led to pressure to hold the educational system accountable for results by imposing standards. The advance of information technology promises to measure educational achievement at reduced cost. The use of AES for high-stakes testing in education has generated significant backlash, with opponents pointing to research that computers cannot yet grade writing accurately and arguing that their use for such purposes promotes teaching writing in reductive ways (i.e. teaching to the test). == History == Most historical summaries of AES trace the origins of the field to the work of Ellis Batten Page. In 1966, he argued for the possibility of scoring essays by computer, and in 1968 he published his successful work with a program called Project Essay Grade (PEG). Using the technology of that time, computerized essay scoring would not have been cost-effective, so Page abated his efforts for about two decades. Eventually, Page sold PEG to Measurement Incorporated. By 1990, desktop computers had become so powerful and so widespread that AES was a practical possibility. As early as 1982, a UNIX program called Writer's Workbench was able to offer punctuation, spelling and grammar advice. In collaboration with several companies (notably Educational Testing Service), Page updated PEG and ran some successful trials in the early 1990s. Peter Foltz and Thomas Landauer developed a system using a scoring engine called the Intelligent Essay Assessor (IEA). IEA was first used to score essays in 1997 for their undergraduate courses. It is now a product from Pearson Educational Technologies and used for scoring within a number of commercial products and state and national exams. IntelliMetric is Vantage Learning's AES engine. Its development began in 1996. It was first used commercially to score essays in 1998. Educational Testing Service offers "e-rater", an automated essay scoring program. It was first used commercially in February 1999. Jill Burstein was the team leader in its development. ETS's Criterion Online Writing Evaluation Service uses the e-rater engine to provide both scores and targeted feedback. Lawrence Rudner has done some work with Bayesian scoring, and developed a system called BETSY (Bayesian Essay Test Scoring sYstem). Some of his results have been published in print or online, but no commercial system incorporates BETSY as yet. Under the leadership of Howard Mitzel and Sue Lottridge, Pacific Metrics developed a constructed response automated scoring engine, CRASE. Currently utilized by several state departments of education and in a U.S. Department of Education-funded Enhanced Assessment Grant, Pacific Metrics’ technology has been used in large-scale formative and summative assessment environments since 2007. Measurement Inc. acquired the rights to PEG in 2002 and has continued to develop it. In 2012, the Hewlett Foundation sponsored a competition on Kaggle called the Automated Student Assessment Prize (ASAP). 201 challenge participants attempted to predict, using AES, the scores that human raters would give to thousands of essays written to eight different prompts. The intent was to demonstrate that AES can be as reliable as human raters, or more so. The competition also hosted a separate demonstration among nine AES vendors on a subset of the ASAP data. Although the investigators reported that the automated essay scoring was as reliable as human scoring, this claim was not substantiated by any statistical tests because some of the vendors required that no such tests be performed as a precondition for their participation. Moreover, the claim that the Hewlett Study demonstrated that AES can be as reliable as human raters has since been strongly contested, including by Randy E. Bennett, the Norman O. Frederiksen Chair in Assessment Innovation at the Educational Testing Service. Some of the major criticisms of the study have been that five of the eight datasets consisted of paragraphs rather than essays, four of the eight data sets were graded by human readers for content only rather than for writing ability, and that rather than measuring human readers and the AES machines against the "true score", the average of the two readers' scores, the study employed an artificial construct, the "resolved score", which in four datasets consisted of the higher of the two human scores if there was a disagreement. This last practice, in particular, gave the machines an unfair advantage by allowing them to round up for these datasets. In 1966, Page hypothesized that, in the future, the computer-based judge will be better correlated with each human judge than the other human judges are. Despite criticizing the applicability of this approach to essay marking in general, this hypothesis was supported for marking free text answers to short questions, such as those typical of the British GCSE system. Results of supervised learning demonstrate that the automatic systems perform well when marking by different human teachers is in good agreement. Unsupervised clustering of answers showed that excellent papers and weak papers formed well-defined clusters, and the automated marking rule for these clusters worked well, whereas marks given by human teachers for the third cluster ('mixed') can be controversial, and the reliability of any assessment of works from the 'mixed' cluster can often be questioned (both human and computer-based). == Different dimensions of essay quality == According to a recent survey, modern AES systems try to score different dimensions of an essay's quality in order to provide feedback to users. These dimensions include the following items: Grammaticality: following grammar rules Usage: using of prepositions, word usage Mechanics: following rules for spelling, punctuation, capitalization Style: word choice, sentence structure variety Relevance: how relevant of the content to the prompt Organization: how well the essay is structured Development: development of ideas with examples Cohesion: appropriate use of transition phrases Coherence: appropriate transitions between ideas Thesis Clarity: clarity of the thesis Persuasiveness: convincingness of the major argument == Procedure == From the beginning, the basic procedure for AES has been to start with a training set of essays that have been carefully hand-scored. The program evaluates surface features of the text of each essay, such as the total number of words, the number of subordinate clauses, or the ratio of uppercase to lowercase letters—quantities that can be measured without any human insight. It then constructs a mathematical model that relates these quantities to the scores that the essays received. The same model is then applied to calculate scores of new essays. Recently, one such mathematical model was created by Isaac Persing and Vincent Ng. which not only evaluates essays on the above features, but also on their argument strength. It evaluates various features of the essay, such as the agreement level of the author and reasons for the same, adherence to the prompt's topic, locations of argument components (major claim, claim, premise), errors in the arguments, cohesion in the arguments among various other features. In contrast to the other models mentioned above, this model is closer in duplicating human insight while grading essays. Due to the growing popularity of deep neural networks, deep learning approaches have been adopted for automated essay scoring, generally obtaining superior results, often surpassing inter-human agreement levels. The various AES programs differ in what specific surface features they measure, how many essays are required in the training set, and most significantly in the mathematical modeling technique. Early attempts used linear regression. Modern systems may use linear regression or other machine learning techniques often in combination with other statistical techniques such as latent semantic analysis and Bayesian inference. The automated essay scoring task has also been studied in the cross-domain setting using machine learning models, where the models are trained on essays written for one prompt (topic) and tested on essays written for another prompt. Successful approaches in the cross-domain scenario are based on deep neural networks or models that combine deep and shallow features. == Criteria for success == Any method of a
Xiaoice
Xiaoice (Chinese: 微软小冰; pinyin: Wēiruǎn Xiǎobīng; lit. 'Microsoft Little Ice', IPA [wéɪɻwânɕjâʊpíŋ]) is an AI system developed by Microsoft (Asia) Software Technology Center (STCA) in 2014 based on an emotional computing framework. In July 2018, Microsoft Xiaoice released the 6th generation. Xiaoice Company, formerly known as AI Xiaoice Team of Microsoft Software Technology Center Asia, was Microsoft's largest independent R&D team for AI products. Founded in China in December 2013 with an expanded Japanese R&D team established in September 2014, this team is distributed in Beijing, Suzhou, and Tokyo, etc. with its technical products covering Asia. On 13 July 2020, Microsoft spun off its Xiaoice business into a separate company. As of 2021, the AI chatbots created and hosted by the Xiaoice framework accounted for about 60% of total global AI interactions. == Platforms, languages and countries == Xiaoice exists on more than 40 platforms in four countries (China, Japan, USA and Indonesia) including apps such as WeChat, QQ, Weibo and Meipai in China, and Facebook Messenger in USA and LINE in Japan. == Introduction == On 13 July 2020, Microsoft spun off its Xiaoice business into a separate company, aiming at enabling the Xiaoice product line to accelerate the pace of local innovation and commercialization, and appointed Dr. Harry Shum, former global executive VP of Microsoft, as the chairman of the new company, Li Di, Microsoft Partner of Products in Microsoft STCA, as the CEO, and Cliff, Chief R&D Director, as the GM of the Japan branch. The new company will continue to use the brands of Xiaoice China and Rinna Japan. As of 2022, the single brand of Xiaoice has covered 660 million online users, 1 billion third-party smart devices and 900 million content viewers in the aforementioned countries. Xiaoice's customers include China Merchants Group, Winter Sports Center of the General Administration of Sport of China, China Textile Information Center, China Unicom, China Foreign Exchange Trade System, Hong Kong Securities and Futures Commission (SFC), Wind Information, BMW, Nissan, SAIC Motor, BAIC Group, Nio Inc., XPeng, HiPhi, Vanke, Wensli, etc. The Xiaoice Avatar Framework has incubated tens of millions of AI Beings, such as Xiaoice, Rinna, the Expo exhibitor Xia Yubing, the singer He Chang, the anchor F201, the human observer MERROR, anime robot character Roboko, and other; == Application == === Poet === In May 2017, the first AI-authored collection of poems in China—The Sunshine Lost Windows was published by Xiaoice. === Singer === Xiaoice has released dozens of songs with the similar quality to human singers, including I Know I New, Breeze, I Am Xiaoice, Miss You etc. The 4th version of the DNN singing model allows Xiaoice to learn more details. For example, Xiaoice can produce this breathing sound along with her singing as human. === Kid audio-books reciter === Xiaoice can automatically analyze the stories, to choose the suitable tones and characters to finish the entire process of creating the audio. === Designer === By learning the melodies of the songs and the landmarks about different cities, Xiaoice can create visual artworks of skylines when listening to the songs related to this city. Skyline Series T-shirts designed by Xiaoice have been jointly launched with SELECTED and been sold in stores. === TV and radio hostess === Xiaoice has hosted 21 TV programs and 28 Radio programs, such as CCTV-1 AI Show, Dragon TV Morning East News, Hunan TV My Future, several daily radio programs for Jiangsu FM99.7, Hunan FM89.3, Henan FM104.1 etc. === "AI being" === An "AI being" is a concept proposed by the Xiaoice team in 2019. According to the "White Book of China Virtual Human Development Industry in 2022" released by Frost & Sullivan and LeadLeo, the white paper cites six elements of an AI being proposed by the Xiaoice team, including: Persona, Attitude, Biological Characteristic, Creation, Knowledge and Skill. On May 16, 2023, Xiaoice released their "GPT Clones" as its "GPT Human Cloning Plan." The program is aimed at replicating celebrities, public figures, and regular people. As of June 2023, Xiaoice had launched more than 300 "GPT Clones." People were invited to register via WeChat in China and Japan. A major point of focus for Xiaoice with their AI Beings is having virtual partners. A paid fee allow for more complex responses, voice messages, and more. == Community feedback == Bill Gates mentioned Xiaoice during his speech at the Peking University: "Some of you may have had conversations with Xiaoice on Weibo, or seen her weather forecasts on TV, or read her column in the Qianjiang Evening News." '"Xiaoice has attracted 45 million followers and is quite skilled at multitasking. And I’ve heard she’s gotten good enough at sensing a user’s emotional state that she can even help with relationship breakups." According to Mr Li Di, vice President of Microsoft (Asia) Internet Engineering School, Xiaoice started writing poems since last year. Based on the data base that includes works of 519 Chinese contemporary poets since 1920s, a 100 hour long training session was conducted to allow Xiaoice to acquire the ability to write poems. What is more impressive is that Xiaoice has never been spotted as a bot while publishing poems on various forums and traditional literary under an alias. == Controversy == In 2017, Xiaoice was taken offline on WeChat after giving user responses critical to the Chinese government. It was subsequently censored and the bots will avoid and sidestep any inquiries using politically sensitive terms and phrases. == Activity == On September 22, 2021, Xiaoice Company and Microsoft Software Technology Center Asia (STCA) jointly held the 9th generation Xiaoice annual press conference in Beijing.Upgrading of Core Technologies of the 9th Generation Xiaoice Avatar Framework，1st First-party Social Platform APP "Xiaoice Island" from Xiaoice, WeChat Xiaoice has been reopened and other information == Regional varieties of Xiaoice == China: Xiaoice, launched in 2014 Japan: りんな, launched in 2015 America: Zo, launched in 2016 – discontinued summer 2019 India: Ruuh, launched in 2017 – discontinued June 21, 2019 Indonesia: Rinna, launched in 2017