AI Project Management Tools

AI Project Management Tools — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  Vector database

  A vector database, vector store or vector search engine is a database that stores and retrieves embeddings of data in vector space. Vector databases typically implement approximate nearest neighbor algorithms so users can search for records semantically similar to a given input, unlike traditional databases which primarily look up records by exact match. Use-cases for vector databases include similarity search, semantic search, multi-modal search, recommendations engines, object detection, and retrieval-augmented generation (RAG). Vector embeddings are mathematical representations of data in a high-dimensional space. In this space, each dimension corresponds to a feature of the data, with the number of dimensions ranging from a few hundred to tens of thousands, depending on the complexity of the data being represented. Each data item is represented by one vector in this space. Words, phrases, or entire documents, as well as images, audio, and other types of data, can all be vectorized. These feature vectors may be computed from the raw data using machine learning methods such as feature extraction algorithms, word embeddings or deep learning networks. The goal is that semantically similar data items receive feature vectors close to each other. Vector retrieval can be combined with metadata filtering or lexical search to support filtered and hybrid retrieval workflows. == Techniques == Common techniques for similarity search on high-dimensional vectors include: Hierarchical Navigable Small World (HNSW) graphs Locality-sensitive hashing (LSH) and sketching Product quantization (PQ) Inverted files These techniques may also be combined in vector search systems. In recent benchmarks, HNSW-based implementations have been among the best performers. Conferences such as the International Conference on Similarity Search and Applications (SISAP) and the Conference on Neural Information Processing Systems (NeurIPS) have hosted competitions on vector search in large databases. == Applications == Vector databases are used in a wide range of machine learning applications including similarity search, semantic search, multi-modal search, recommendations engines, object detection, and retrieval-augmented generation. === Retrieval-augmented generation === An especially common use-case for vector databases is in retrieval-augmented generation (RAG), a method to improve domain-specific responses of large language models. The retrieval component of a RAG can be any search system, but is most often implemented as a vector database. Text documents describing the domain of interest are collected, and for each document or document section, a feature vector (known as an "embedding") is computed, typically using a deep learning network, and stored in a vector database along with a link to the document. Given a user prompt, the feature vector of the prompt is computed, and the database is queried to retrieve the most relevant documents. These are then automatically added into the context window of the large language model, and the large language model proceeds to create a response to the prompt given this context. == Implementations ==

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  Information security

  Information security is the practice of protecting information by mitigating information risks. It is part of information risk management. It typically involves preventing or reducing the probability of unauthorized or inappropriate access to data or the unlawful use, disclosure, disruption, deletion, corruption, modification, inspection, recording, or devaluation of information. It also involves actions intended to reduce the adverse impacts of such incidents. Protected information may take any form, e.g., electronic or physical, tangible (e.g., paperwork), or intangible (e.g., knowledge). Information security's primary focus is the balanced protection of data confidentiality, integrity, and availability (known as the CIA triad, unrelated to the US government organization) while maintaining a focus on efficient policy implementation, all without hampering organization productivity. This is largely achieved through a structured risk management process. To standardize this discipline, academics and professionals collaborate to offer guidance, policies, and industry standards on passwords, antivirus software, firewalls, encryption software, legal liability, security awareness and training, and so forth. This standardization may be further driven by a wide variety of laws and regulations that affect how data is accessed, processed, stored, transferred, and destroyed. While paper-based business operations are still prevalent, requiring their own set of information security practices, enterprise digital initiatives are increasingly being emphasized, with information assurance now typically being dealt with by information technology (IT) security specialists. These specialists apply information security to technology (most often some form of computer system). IT security specialists are almost always found in any major enterprise/establishment due to the nature and value of the data within larger businesses. They are responsible for keeping all of the technology within the company secure from malicious attacks that often attempt to acquire critical private information or gain control of the internal systems. There are many specialist roles in Information Security including securing networks and allied infrastructure, securing applications and databases, security testing, information systems auditing, business continuity planning, electronic record discovery, and digital forensics. == Standards == Information security standards are guidelines generally outlined in published materials that aim to protect a user's or an organization's cyber environment from threats. This environment includes the users themselves, hardware such as devices and networks, software such as applications or services, and any information in storage or transit. These standards comprise security concepts, technologies, and guidelines to deal with an adverse event. They may also include assessment criteria and certification for organizations implementing a minimum level of security. These standards are developed by various international and national bodies to prevent or mitigate cyber-attacks, ensure consistency among developers, and establish a minimum standard in industries susceptible to an attack. The ISO/IEC 27000 family, published by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), provides information about the guidelines and requirements for an Information Security Management System (ISMS). The Common Criteria (ISO/IEC 15408) provides guidelines on evaluating and certifying the security of a system. The IEC 62443 establishes security standards for automation and control systems. Similarly, the ISO/SAE 21434, ETSI EN 303 645, and EN 18031 provide standards for road vehicles, the Internet of Things, and radio-based systems respectively. The NIST Cybersecurity Framework (NIST CSF) is a set of guidelines developed by the U.S. National Institute of Standards and Technology to help organizations with risk management. NIST also publishes various Federal Information Processing Standards (FIPS) and Special Publications. The United Kingdom has introduced Cyber Essentials, which is a certification scheme to protect organizations against common security threats. The Australian Cyber Security Centre publishes the Essential Eight mitigation strategies. The Payment Card Industry Data Security Standard (PCI DSS) regulates handling of cardholder data in order to reduce credit card fraud. UL has published standards related to specific industries such as UL 2900-2-3 for security and life safety signaling systems and UL-2900-2-1 for healthcare and wellness systems. == Threats == Information security threats come in many different forms. Some of the most common threats today are software attacks, theft of intellectual property, theft of identity, theft of equipment or information, sabotage, and information extortion. Viruses, worms, phishing attacks, and Trojan horses are a few common examples of software attacks. The theft of intellectual property has also been an extensive issue for many businesses. Identity theft is the attempt to act as someone else usually to obtain that person's personal information or to take advantage of their access to vital information through social engineering. Sabotage usually consists of the destruction of an organization's website in an attempt to cause loss of confidence on the part of its customers. Information extortion consists of theft of a company's property or information as an attempt to receive a payment in exchange for returning the information or property back to its owner, as with ransomware. One of the most functional precautions against these attacks is to conduct periodical user awareness. Governments, military, corporations, financial institutions, hospitals, non-profit organizations, and private businesses amass a great deal of confidential information about their employees, customers, products, research, and financial status. Should confidential information about a business's customers or finances or new product line fall into the hands of a competitor or hacker, a business and its customers could suffer widespread, irreparable financial loss, as well as damage to the company's reputation. From a business perspective, information security must be balanced against cost; the Gordon-Loeb Model provides a mathematical economic approach for addressing this concern. For the individual, information security has a significant effect on privacy, which is viewed very differently in various cultures. == History == Since the early days of communication, diplomats and military commanders understood that it was necessary to provide some mechanism to protect the confidentiality of correspondence and to have some means of detecting tampering. Julius Caesar is credited with the invention of the Caesar cipher c. 50 B.C., which was created in order to prevent his secret messages from being read should a message fall into the wrong hands. However, for the most part protection was achieved through the application of procedural handling controls. Sensitive information was marked up to indicate that it should be protected and transported by trusted persons, guarded and stored in a secure environment or strong box. As postal services expanded, governments created official organizations to intercept, decipher, read, and reseal letters (e.g., the U.K.'s Secret Office, founded in 1653). In the mid-nineteenth century more complex classification systems were developed to allow governments to manage their information according to the degree of sensitivity. For example, the British Government codified this, to some extent, with the publication of the Official Secrets Act in 1889. Section 1 of the law concerned espionage and unlawful disclosures of information, while Section 2 dealt with breaches of official trust. A public interest defense was soon added to defend disclosures in the interest of the state. A similar law was passed in India in 1889, The Indian Official Secrets Act, which was associated with the British colonial era and used to crack down on newspapers that opposed the Raj's policies. A newer version was passed in 1923 that extended to all matters of confidential or secret information for governance. By the time of the First World War, multi-tier classification systems were used to communicate information to and from various fronts, which encouraged greater use of code making and breaking sections in diplomatic and military headquarters. Encoding became more sophisticated between the wars as machines were employed to scramble and unscramble information. The establishment of computer security inaugurated the history of information security. The need for such appeared during World War II. The volume of information shared by the Allied countries during the Second World War necessitated formal alignment of classification systems and procedural controls. An arcane range of markings evol

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  Memory-hard function

  In cryptography, a memory-hard function (MHF) is a function that costs a significant amount of memory to efficiently evaluate. It differs from a memory-bound function, which incurs cost by slowing down computation through memory latency. MHFs have found use in key stretching and proof of work as their increased memory requirements significantly reduce the computational efficiency advantage of custom hardware over general-purpose hardware compared to non-MHFs. == Introduction == MHFs are designed to consume large amounts of memory on a computer in order to reduce the effectiveness of parallel computing. In order to evaluate the function using less memory, a significant time penalty is incurred. As each MHF computation requires a large amount of memory, the number of function computations that can occur simultaneously is limited by the amount of available memory. This reduces the efficiency of specialised hardware, such as application-specific integrated circuits and graphics processing units, which utilise parallelisation, in computing a MHF for a large number of inputs, such as when brute-forcing password hashes or mining cryptocurrency. == Motivation and examples == Bitcoin's proof-of-work uses repeated evaluation of the SHA-256 function, but modern general-purpose processors, such as off-the-shelf CPUs, are inefficient when computing a fixed function many times over. Specialized hardware, such as application-specific integrated circuits (ASICs) designed for Bitcoin mining, can use 30,000 times less energy per hash than x86 CPUs whilst having much greater hash rates. This led to concerns about the centralization of mining for Bitcoin and other cryptocurrencies. Because of this inequality between miners using ASICs and miners using CPUs or off-the shelf hardware, designers of later proof-of-work systems utilised hash functions for which it was difficult to construct ASICs that could evaluate the hash function significantly faster than a CPU. As memory cost is platform-independent, MHFs have found use in cryptocurrency mining, such as for Litecoin, which uses scrypt as its hash function. They are also useful in password hashing because they significantly increase the cost of trying many possible passwords against a leaked database of hashed passwords without significantly increasing the computation time for legitimate users. == Measuring memory hardness == There are various ways to measure the memory hardness of a function. One commonly seen measure is cumulative memory complexity (CMC). In a parallel model, CMC is the sum of the memory required to compute a function over every time step of the computation. Other viable measures include integrating memory usage against time and measuring memory bandwidth consumption on a memory bus. Functions requiring high memory bandwidth are sometimes referred to as "bandwidth-hard functions". == Variants == MHFs can be categorized into two different groups based on their evaluation patterns: data-dependent memory-hard functions (dMHF) and data-independent memory-hard functions (iMHF). As opposed to iMHFs, the memory access pattern of a dMHF depends on the function input, such as the password provided to a key derivation function. Examples of dMHFs are scrypt and Argon2d, while examples of iMHFs are Argon2i and catena. Many of these MHFs have been designed to be used as password hashing functions because of their memory hardness. A notable problem with dMHFs is that they are prone to side-channel attacks such as cache timing. This has resulted in a preference for using iMHFs when hashing passwords. However, iMHFs have been mathematically proven to have weaker memory hardness properties than dMHFs.

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  NYSERNet

  NYSERNet, Inc. (New York State Education and Research Network), is a non-profit Internet service provider in New York State. It mainly provides Internet access to universities, colleges, museums, health care facilities, primary and secondary schools, and research institutions. == History == NYSERNet was founded in 1986 in Troy, New York. Its founders compared NYSERNet's network with the Erie Canal and considered it the next step in two centuries to draw the country together. NYSERNet's network reaches from Buffalo to New York City. Completed in 1987, it was the first statewide regional IP network in the United States.[1] Initial speed of 56 kbps was upgraded to T1 in 1989 and T3 in 1994. It was the original assignee of AS174 according to RFC1117. This ASN is used today by Cogent Communications for their global network.

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  Vicarious (company)

  Vicarious was an artificial intelligence company based in the San Francisco Bay Area, California. They use the theorized computational principles of the brain to attempt to build software that can think and learn like a human. Vicarious describes its technology as "a turnkey robotics solution integrator using artificial intelligence to automate tasks too complex and versatile for traditional automations". Alphabet Inc acquired the company in 2022 for an undisclosed amount. == Founders == The company was founded in 2010 by D. Scott Phoenix and Dileep George. Before co-founding Vicarious, Phoenix was Entrepreneur in Residence at Founders Fund and CEO of Frogmetrics, a touchscreen analytics company he co-founded through the Y Combinator incubator program. Previously, George was Chief Technology Officer at Numenta, a company he co-founded with Jeff Hawkins and Donna Dubinsky while completing his PhD at Stanford University. == Funding == The company launched in February 2011 with funding from Founders Fund, Dustin Moskovitz, Adam D’Angelo (former Facebook CTO and co-founder of Quora), Felicis Ventures, and Palantir co-founder Joe Lonsdale. In August 2012, in its Series A round of funding, it raised an additional $15 million. The round was led by Good Ventures; Founders Fund, Open Field Capital and Zarco Investment Group also participated. The company received $40 million in its Series B round of funding. The round was led by individuals including Mark Zuckerberg, Elon Musk, and others. An additional undisclosed amount was later contributed by Amazon.com CEO Jeff Bezos, Yahoo! co-founder Jerry Yang, Skype co-founder Janus Friis and Salesforce.com CEO Marc Benioff. == Recursive Cortical Network == Vicarious is developing machine learning software based on the computational principles of the human brain. One such software is a vision system known as the Recursive Cortical Network (RCN), it is a generative graphical visual perception system that interprets the contents of photographs and videos in a manner similar to humans. The system is powered by a balanced approach that takes sensory data, mathematics, and biological plausibility into consideration. On October 22, 2013, beating CAPTCHA, Vicarious announced its model was reliably able to solve modern CAPTCHAs, with character recognition rates of 90% or better when trained on one style. However, Luis von Ahn, a pioneer of early CAPTCHA and founder of reCAPTCHA, expressed skepticism, stating: "It's hard for me to be impressed since I see these every few months." He pointed out that 50 similar claims to that of Vicarious had been made since 2003. Vicarious later published their findings in peer-reviewed journal Science. Vicarious has indicated that its AI was not specifically designed to complete CAPTCHAs and its success at the task is a product of its advanced vision system. Because Vicarious's algorithms are based on insights from the human brain, it is also able to recognize photographs, videos, and other visual data.

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  Storyful

  Storyful (stylized as storyful.) is a social media intelligence company headquartered in Dublin, Ireland that is a subsidiary of News Corp, offering services such as social news monitoring, video licensing, and reputation risk management tools for corporate clients. The startup was launched as the first social media newswire, a content aggregator, verifying news sources and online content in Dublin in 2010 by Mark Little, a former journalist with RTÉ News. Storyful was acquired by News Corp in 2013 for USD$25 million. == Background == Mark Little, who had worked as a television journalist for RTÉ One, founded startup Storyful in Dublin, Ireland, in 2010, as a service that "verified news sources and online content". According to Nieman Lab, Storyful had a reputation for content aggregation as a social news agency—finding, verifying, distributing, licensing, and commercializing user-generated content, social media and online content from social networking services, including videos about stories in the news, such as the Syrian Civil War, Arab Spring protests, as well as "smaller viral moments". Storyful aimed to provide authority through its verification and monitoring tools while providing authenticity through user-generated content. On 20 December 2013 News Corp purchased Storyful for US$25 million and opened a New York office in the same building as Fox News' main studios. Little left Storyful in 2015 and Gavin Sheridan, Storyful's director of innovation left in 2014. News Corp CEO Robert Thomson said that through Storyful, News Corp would "define the opportunities that the digital landscape presents, rather than simply adapt to them." After the acquisition, the company expanded its service to include "commercial and creative work". After Murdoch acquired the company, from 2014 through to February 2018, losses "swelled", requiring a series of cash injections from News Corp. During that time the company expanded aggressively globally with a staff of about 200 worldwide up from about 30 in 2014. According to The Guardian, in 2016, journalists were encouraged by Storyful to use the social media monitoring software called Verify developed by Storyful. By installing Verify's web browser extension on their computers, Verify would inform the journalists when social media content had been "verified and cleared". The Guardian revealed that through the Verify plugin, dozens of staff in four offices had access to the journalists browsing activity without them knowing. This data allowed Storyful to actively monitor its own clients' activities on social media and to "turn it into an internal feed" at Storyful that "updates in real time". In November 2018, when a video circulated by Infowars' Paul Joseph Watson appeared to prove that CNN's Jim Acosta's contact with a White House intern was a physical blow, Storyful was able to prove that the 15-second-long clip had been doctored. According to a 21 January 2019 article in CNN Business, Rob McDonagh, the editor of Storyful's U.S. news team, had proven that one of the viral videos that served as catalysts in the January 2019 Lincoln Memorial confrontation at 18 January 2019 Indigenous Peoples March, was posted by a suspicious account, under the handle @2020fight. McDonagh's team validates videos and posts before adding them to their "digest", distinguishing true stories from those that are not. Storyful attempts to validate each post or video before including it in its digest. McDonagh reviewed previous content from @2020fight's account, and found it suspicious because it had a high follower count, a "highly polarized and yet inconsistent political messaging", an "unusually high rate of tweets", and "the use of someone else's image in the profile photo." reporter Donie O'Sullivan said that the @2020fight video that had been posted on 18 January, which had 2.5 million views by 22 January, was the one that "helped frame the news cycle". Currently the website offers a service by which video can be commercially brokered. == Services == Services include a newswire service—one of their "core pillars"—and social news monitoring. By February 2018, Storyful was developing "risk and reputation monitoring" services through which they would source and verify social news, fact-checking it and contextualising it for corporate clients. They were "developing tech tools" to "explore obscure or closed networks" for their intelligence team. can use to explore obscure or closed networks. They "track deviations in social conversations around brands and organisations and catch potential risks before they blow up. Like an alerts system." The company "released a re-booted version of its Newswire platform in 2018. According to FORA, Storyful was developing new tools to combat fake news online. == Clients == When Storyful was acquired by News Corp in 2013, the company already had the Wall Street Journal, the BBC, New York Times, YouTube, ITN and Channel 4 News as clients. By 2018 their clients included CNN, ABC News and Fox News, The New York Times, the Washington Post, in the United States, the Australian Broadcasting Corporation and all of News Corp’s own publications. Most of their "reputation-conscious corporate customers" clients prefer to not be named.

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  Brooklyn Bridge (software)

  The Brooklyn Bridge from White Crane Systems was a data transfer enabler. Although it came with some hardware, it was the software which was the basis of the product. It also could transform the data's format. == Overview == The New York Times described its category as being among "communications packages used to transfer files." In an era of 300 baud, Brooklyn Bridge operated at "115,200 baud" so that a transfer which "at 300 baud took 4 minutes and 36 seconds" only needed 5 seconds. Unlike some communications packages, this one retains the original version-date, so as not to alarm people when they seem to have what looks like an update, when it's not. == Description == Once the software is installed, users comfortable with typing the word "COPY" can do so as readily as they sneakernet. An earlier review described it as "less cumbersome than conventional communications software" The use of neither specialized hardware nor specialized software is ideal in an era when this can be done using online or other "outside" services.

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  Coreu

  COREU (French: Correspondance Européenne – Telex network of European correspondents, also EUKOR-Netzwerk in Austria) is a communication network of the European Union for the communication of the Council of the European Union, the European correspondents of the foreign ministries of the EU member states, permanent representatives of member states in Brussels, the European Commission, and the General Secretariat of the Council of the European Union. The European Parliament is not among the participants. COREU is the European equivalent of the American Secret Internet Protocol Router Network (SIPRNet, also known as Intelink-S). COREU's official aim is fast communication in case of crisis. The network enables a closer cooperation in matters regarding foreign affairs. In actuality the system's function exceeds that of mere communication, it also enables decision-making. COREU's first goal is to enable the exchange of information before and after decisions. Relaying upfront negotiations in preparation of meetings is the second goal. In addition, the system also allows the editing of documents and the decision-making, especially if there is little time. While the first two goals are preparatory measures for a shared foreign policy, the third is a methodical variant marked by practise that is defining for the image of the Common Foreign and Security Policy. == Members == (The following information dates from 2013): There is one representative in each of the capital cities in the EU.(since 1973) In Germany for example, this is the European correspondent (EU-KOR) from the Foreign Office. In Austria it is the European correspondent from the Referat II.1.a in the Federal Ministry for Europe, Integration and Foreign Affairs They are the correspondents (since 1982) for the European Commission They comprise the secretariat for the European Council They also make up the European External Action Service (EEAS) (responsible for foreign policy issues, since 1987) == Data volume and technical details == COREU functions as a spoke-hub distribution paradigm system with the hub in Brussels. The network is operated by the European Union Intelligence and Situation Centre (formerly Joint Situation Center, JSC). The technical infrastructure is located in a building of the European Council. COREU may be described as an advanced telex system with encrypted messages via dedicated terminals. Once a message has reached the destination, it is then redistributed via the local media. In contrast, messages of governments are transmitted via local media to the correspondents and from there delivered point-to-point to Brussels via COREU. In 2010, approximately 8500 communications had been distributed over this network. == History == A telex-based communication system under the name COREU was established in 1973. Originally, only the ministries of Foreign Affairs in the European capitals were connected to it. This telex system was replaced in 1997 by the mail system CORTESY (COREU Terminal Equipment System). The name was retained despite the technical innovation. COREU was reportedly compromised by hackers working for the People's Liberation Army Strategic Support Force, allowing for the theft of thousands of low-classified documents and diplomatic cables.

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  The Cancer Imaging Archive

  The Cancer Imaging Archive (TCIA) is an open-access database of medical images for cancer research. The site is funded by the National Cancer Institute's (NCI) Cancer Imaging Program, and the contract is operated by the University of Arkansas for Medical Sciences. Data within the archive is organized into collections which typically share a common cancer type and/or anatomical site. The majority of the data consists of CT, MRI, and nuclear medicine (e.g. PET) images stored in DICOM format, but many other types of supporting data are also provided or linked to, in order to enhance research utility. All data are de-identified in order to comply with the Health Insurance Portability and Accountability Act and National Institutes of Health data sharing policies. TCIA resources are intended to support: Development of computer aided diagnosis methods (quantitative imaging) Evaluation of unbiased science reproducibility by acceptable standard statistical methods Research on correlation of clinical diagnostic medical images with digital microscopic histological images Exploratory biomarker research for which imaging is a key element Collaboration between cross-disciplinary investigators where imaging is crucial to research on tumor heterogeneity, between patients and within the tumor; tissue temporal response tracking - objective measurements of tumor progression; imaging genomics and Big Data linkages and analysis (clinical, histo-pathology, genomics) TCIA is recognized as a recommended repository for the Scientific Data, PLOS One, and F1000Research journals. It is also listed in the Registry of Research Data Repositories. == History == Prior to the creation of TCIA, the NCI funded development of the National Biomedical Imaging Archive. NBIA is an open-source Web application which was designed to allow the storage and query of DICOM images. TCIA was subsequently initiated in December 2010 to expand data sharing activities by funding a service component which would help address the technical and policy challenges associated with medical imaging research. TCIA leverages open-source tools such as NBIA and Clinical Trials Processor in order to provide its services. == Organization of the archive == The site content is organized into five categories: About Us - Provides a general overview of the site the organizations responsible for operating it. Share Your Data - Provides an overview of how to apply to upload data to the archive. Access the Archive - Provides information about the available data, methods for accessing that data and system usage metrics. Research Activities - Provides information about major research initiatives being conducted using TCIA data as well as information about publication guidelines. Help - Provides information about how to get support using the archive as well as documentation and data usage policies. == Methods for accessing data == Most collections on the Cancer Imaging Archive can be accessed without an account, but a few are restricted to specific users and therefore require an account to access them. TCIA has several ways to browse, filter, and download data. They include: Downloading the entire contents of a collection in bulk Leveraging the NBIA application to filter or search within or across collections Utilizing the RESTful Application programming interface to filter or search within or across collections === Browsing, bulk downloading and access to supporting data === The home page includes a list of all available collections. Basic information about the data such as the cancer type, cancer location, modalities, and number of subjects are also provided. Clicking on a collection name presents a page which describes the data including its original research purpose, how the data were generated, and how it might be useful to other TCIA users. For example, doi:10.7937/K9/TCIA.2015.L4FRET6Z describes the NSCLC-Radiomics-Genomics Collection. In the lower section of the page there are links to search or download the images and any available supporting data in the Data Access tab. Additional tabs provide information about data versions and how to cite the data if used in publications. Many collections contain additional data types such as genomics, patient demographics, treatment details, and expert analyses of the images. This data is usually only found by browsing the collection pages as opposed to searching in NBIA or using the API. === Filtering or searching with NBIA === On each Collection page and also in the main menu of the site there are links to "Search TCIA". This will load the NBIA application which allows simple, advanced and free text searches. Search results follow the conventional DICOM hierarchy of patient -> study -> series. TCIA provides comprehensive documentation on the various features of the NBIA software. === RESTful API === A number of search and download commands are also available through the API. New iterations on the API are released as new versions, so that existing applications developed against older versions of the API continue to function. == Research activities == A list of known publications based on TCIA data is maintained as a convenience to researchers who might want to investigate how it has been used previously. In addition to peer-reviewed publications there are also several major research initiatives described in the Research Activities section of the site. === The CIP TCGA Radiology Initiative for Radiogenomics Research === A large number of collections contain subjects which were analyzed as part of the NIH/NHGRI database known as The Cancer Genome Atlas (TCGA). This offers researchers the ability to correlate clinical images using shared unique identifiers each study that has in TCGA extensive genomic analysis, digital pathology slides and bulk download of individual demographic data and clinical data. A multi-institutional network of investigators volunteering their time is using the data to develop methods to determine prognosis or predict the response to therapy. TCGA collections are designated by nomenclature shared by the TCGA Data Portal (e.g.: TCGA-BRCA, TCGA-GBM, etc). They are subject to a special publication policy which is unique from the other public data on TCIA. === Challenge competitions === TCIA also provides specific data sets used for "Challenge" competitions such as international digital image-focused professional societies like MICCAI, SPIE, or ISBI. A directory of previous and upcoming challenges is maintained on the site. === Digital object identifiers === To facilitate data sharing, many publications encourage authors to include data citations to the data that the authors used in creating the results described in their scholarly papers. In addition, new journals are now available for describing data collections outright (e.g., Nature Scientific Data). TCIA assigns digital object identifiers (DOIs) to all collections when they are submitted, and also has the ability to create persistent identifiers linked to subsets of data held within TCIA that authors may use for data citations in their scholarly papers.

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  Pivot to video

  "Pivot to video" is a phrase referring to the trend, starting in 2015, of media publishing companies cutting staff resources for written content (generally published on their own web sites) in favor of short-form video content (often published on third-party platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat, and TikTok). These moves were generally presented by publishers as a response to changes in social media traffic or to changes in the media consumption habits of younger audiences. However, many media commentators have argued that this shift was primarily motivated by advertising revenue, and that only advertisers, not consumers, prefer video over text. The pivot's contribution to job loss in the media industry has given the phrase "pivot to video" an association with decline, especially in a business context. Commentators have also noted a lack of transparency and accuracy in the viewership metrics reported by platforms such as Facebook, pointing out that abrupt shifts in platforms' proprietary algorithms can have devastating effects on publishers' viewership, traffic, and revenue. Following a scandal in which Facebook revealed it had artificially inflated numbers to its advertisers about how long viewers watched ads, many journalists and industry analysts concluded that the shift to video was based on such misleading or inaccurate metrics, which created a false impression that there was customer demand for additional video content. == History == Streaming media technology has been available since the early 1990s, though it was relatively low-fidelity and not widely available until the mid-2000s. In 2007, traditional media publishers including the New York Times, Washington Post and Time Inc. created new divisions to develop web videos, and Facebook launched its video platform. Twitter purchased micro-video service Vine in October 2012, began adding native video streaming in late 2014, and acquired video-streaming service Periscope in January 2015. An August 2014 profile on BuzzFeed noted the publisher's large investment into video production, and observed that "the future of BuzzFeed may not even be on BuzzFeed.com. One of the company’s nascent ideas, BuzzFeed Distributed, will be a team of 20 people producing content that lives entirely on other popular platforms, like Tumblr, Instagram or Snapchat." On 7 January 2015, Facebook issued a statement about "the shift to video," reporting that "since June 2014, Facebook has averaged more than 1 billion video views every day." Media critic John Herrman argued that "What the shift to Facebook video means is that Facebook is more interested in hosting the things media companies make than just spreading them, that it views links to outside pages as a problem to be solved, and that it sees Facebook-hosted video as an example of the solution." In February 2015, the digital video-journalism publisher NowThis announced that it would operate without a home page, producing content to be published directly on social media platforms. In April 2016, Mashable fired much of its editorial staff, attempting to pivot away from hard news coverage while "growing Mashable across every platform" and doubling down on branded content and video. By December 2017, following a sale to Ziff Davis, Mashable retreated from this focus on video; Bernard Gershon, president of GershonMedia, said that the announcement of many such "pivots" were actually aimed primarily at investors. By 2017, "advertiser interest in video [was] insatiable... Any CFO is going to say 'How can we get more video?'" according to an executive of the publishers' trade association Digital Content Next. Publishers such as Vanity Fair, the Washington Post, and Sports Illustrated began adapting their own articles into cheap video content, either dictated by a newsreader or animated as a slideshow with captions, which could be shared on social platforms or even played alongside the articles themselves. June 2017 saw numerous high-profile pivots to video. Vocativ laid off at least 20 staff, including its entire newsroom, explaining that "as the industry evolves, we are undertaking a strategic shift to focus exclusively on video content that will be distributed via social media and other platforms." Fox Sports eliminated its entire writing staff to focus on creating "premium video across all platforms." And MTV News announced a restructuring that would cut its writing team. Less than two years earlier, MTV News had hired Grantland co-founder Dan Fierman to lead a significant investment in "longform" political and cultural reporting, but Fierman left in April 2017, and in June MTV announced it was "shifting resources into short-form video content more in line with young people's media consumption habits." In July, Vice Media laid off at least 60 employees, including the editor-in-chief of Vice Sports, while expanding video production. August 2017 saw Mic cut ten writers and directed the remainder of the newsroom to generate videos for social platforms. CEO Chris Altchek said "When you think about how many hours people spend watching video versus reading, the audience has already spoken." The move was ultimately unsuccessful, and Mic laid off the majority of its staff a year later before being sold to Bustle Media Group for a fraction of its former value. In September 2017, the for-profit wiki-hosting company Fandom began adding commercially produced videos to its otherwise user-generated wiki subdomains, explicitly citing the need to "keep up with user and advertiser expectations" by "diversifying our content," claiming without substantiation that "consumer patterns are changing," necessitating the addition of "complementary video" to accommodate that supposed need. Objection to the content in these videos and its sharp contrast against the content of the wiki sites to which they were applied led to vocal user backlash, leading Fandom CCO Dorth Raphaely to offer the following non-committal response: "I agree that with these videos in particular we did not deliver the right type of content experience." Movie Pilot CEO Tobi Bauckhage explained his company's fall 2017 layoffs as part of moving "from a text-based publishing model to video... a reaction to the fact that Facebook has changed their algorithms in favor of video instead of referral traffic over the last 12 months and we were losing money in the publishing bit of our business." As part of the company's change in direction, the majority of its staff was laid off and its parent company was sold to Webedia. In November 2017, magazine publisher Condé Nast cut jobs, reduced the frequency of several magazines, and shut down the print edition of Teen Vogue, then invested significant new resources in video production, with a senior executive saying "In the next 24 months, I hope that video is half our business... It’s critical. It’s the macro trend of content consumption." In February 2018, Vox Media cut approximately 50 employees, primarily those assigned to "social video," as Vox CEO Jim Bankoff admitted that those efforts were not "viable audience or revenue growth drivers." In August 2020, Facebook Inc. (now Meta Platforms) pivoted Instagram to video in an effort to replicate the success of TikTok and appeal to a younger audience, introducing "reels" as a form of video and promoting them aggressively. Reels accounted more than half the 20 most-viewed posts on Facebook; however, most of these reels were anonymous aggregations of content from TikTok. Elon Musk declared in early 2024 that X (formerly Twitter) was now a "video-first platform", which has been described by critics as a "pivot to video". == As euphemism == In 2017, Journalist Brian Feldman said that "'Pivoting to video' has become a business strategy for digital publishers common enough in recent months to be a kind of cliché — a slick way to describe something else: layoffs." In response, writers use the phrase as gallows humor shorthand for death or cancellation, as in "how do i tell my bf i want our relationship to pivot to video" (SkyNews' Mollie Goodfellow) or "Horse broke its leg, so we had to take it out back and help it 'pivot to video'" (blogger Anil Dash). == Facebook metrics controversy == In September 2016, Facebook admitted that it had reported artificially inflated numbers to its advertisers about how long viewers watched ads leading to an overestimation of 60-80%. Plaintiffs in a later court case allege the discrepancy was as high as 150-900%. Facebook apologized in an official statement and in multiple staff appearances at New York Advertising Week. Two months later, Facebook disclosed additional discrepancies in audience metrics. In October 2018, a California federal court unsealed the text of a class action lawsuit filed by advertisers against Facebook, alleging that Facebook had known since 2015 that its viewership numbers were highly inflated, that internal records showed it "was far from an hon

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• 

  Unknown key-share attack

  As defined by Blake-Wilson & Menezes (1999), an unknown key-share (UKS) attack on an authenticated key agreement (AK) or authenticated key agreement with key confirmation (AKC) protocol is an attack whereby an entity A {\displaystyle A} ends up believing she shares a key with B {\displaystyle B} , and although this is in fact the case, B {\displaystyle B} mistakenly believes the key is instead shared with an entity E ≠ A {\displaystyle E\neq A} . In other words, in a UKS, an opponent, say Eve, coerces honest parties Alice and Bob into establishing a secret key where at least one of Alice and Bob does not know that the secret key is shared with the other. For example, Eve may coerce Bob into believing he shares the key with Eve, while he actually shares the key with Alice. The “key share” with Alice is thus unknown to Bob.

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  Service Assurance Agent

  IP SLA (Internet Protocol Service Level Agreement) is an active computer network measurement technology that was initially developed by Cisco Systems. IP SLA was previously known as Service Assurance Agent (SAA) or Response Time Reporter (RTR). IP SLA is used to track network performance like latency, ping response, and jitter, it also helps to provide service quality. == Functions == Routers and switches enabled with IP SLA perform periodic network tests or measurements such as Hypertext Transfer Protocol (HTTP) GET File Transfer Protocol (FTP) downloads Domain Name System (DNS) lookups User Datagram Protocol (UDP) echo, for VoIP jitter and mean opinion score (MOS) Data-Link Switching (DLSw) (Systems Network Architecture (SNA) tunneling protocol) Dynamic Host Configuration Protocol (DHCP) lease requests Transmission Control Protocol (TCP) connect Internet Control Message Protocol (ICMP) echo (remote ping) The exact number and types of available measurements depends on the IOS version. IP SLA is very widely used in service provider networks to generate time-based performance data. It is also used together with Simple Network Management Protocol (SNMP) and NetFlow, which generate volume-based data. == Usage considerations == For IP SLA tests, devices with IP SLA support are required. IP SLA is supported on Cisco routers and switches since IOS version 12.1. Other vendors like Juniper Networks or Enterasys Networks support IP SLA on some of their devices. IP SLA tests and data collection can be configured either via a console (command-line interface) or via SNMP. When using SNMP, both read and write community strings are needed. The IP SLA voice quality feature was added starting with IOS version 12.3(4)T. All versions after this, including 12.4 mainline, contain the MOS and ICPIF voice quality calculation for the UDP jitter measurement.

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  GPT-5

  GPT-5 is a multimodal large language model developed by OpenAI and the fifth in its series of generative pre-trained transformer (GPT) foundation models. Preceded in the series by GPT-4, it was launched on August 7, 2025. It is publicly accessible to users of the chatbot products ChatGPT and Microsoft Copilot as well as to developers through the OpenAI API. == Background == On April 14, 2023, Sam Altman, the chief executive officer of OpenAI, spoke at an event at the Massachusetts Institute of Technology and said that the company was not training GPT-5 at that time. He stated that OpenAI was "prioritizing GPT-4 development" and that "we are not and won't for some time" release GPT-5. On July 18, OpenAI filed for a "GPT-5" trademark in the United States. On November 13, Altman confirmed to the Financial Times that the company was working to develop GPT-5. According to The Information, "[f]or much of the second half of 2024, OpenAI was developing a model known internally as Orion and intended to become GPT-5", "[b]ut the Orion effort failed to produce a better model, and the company instead released it as GPT-4.5 in February [2025]." By late July 2025, OpenAI was widely anticipated as planning to release GPT-5 in early August. On July 30, The Verge reported that "Microsoft is getting ready for GPT-5" as "sources familiar with Microsoft's AI plans" told an editor that the company was testing a new mode for its Copilot chatbot that would offer a model that "thinks deeply or quickly based on the task". On August 5, in the leadup to the release of GPT-5, OpenAI released GPT-OSS, a set of two open-weight models that have reasoning capabilities. GPT-5 was then unveiled during a livestream event on August 7. == Capabilities == At the time of its release, GPT-5 had state-of-the-art performance on benchmarks that test mathematics, programming, finance, and multimodal understanding. According to OpenAI, improvements over its predecessor models include faster response times, better coding and writing skills, more accurate answers to health questions, and lower levels of hallucination. Also, compared to previous models, GPT-5 aims to give safe, high-level responses to potentially harmful queries rather than outright declining them, an approach that OpenAI refers to as "safe completions", aiming to result "in GPT-5 being able to refuse more unsafe questions, while offering fewer rejections to users seeking harmless information." In addition, GPT-5 was trained to give more critical, "less effusively agreeable" answers compared to its predecessor models. Days before the launch of GPT-5, two early testers of the model stated that they were "impressed" by its ability to code and to solve mathematical and scientific problems. They suggested that the model shows great improvement from GPT-4, but not as large of a gain as from GPT-3 to GPT-4. A day prior to the release of GPT-5, during a press briefing, Sam Altman, the chief executive officer of OpenAI, called GPT-5 "a significant step along the path to AGI", referring to artificial general intelligence, the hypothetical level of intelligence that OpenAI defines as the ability to perform any economically valuable task that a human can. According to Altman, GPT-5 is "significantly better" than its predecessors, offering "PhD-level" abilities across a wide range of tasks. The exact energy consumption of GPT-5 use has not been disclosed by OpenAI. Researchers at the University of Rhode Island estimated that a medium-length response consumes slightly over 18 watt-hours, equivalent to using an incandescent bulb for 18 minutes. === Architecture === GPT-5 is a system that contains a fast, high-throughput model, a deeper reasoning model, and a real-time router that decides which model to use based on conversation type, complexity, tool needs, and explicit user intent. Altman had previously criticized the manual model picker for being overly complex, suggesting a need for unification. GPT-5 also includes agentic functionality through which it can set up its own desktop and can use its browser to search autonomously for sources that relate to its task. The GPT-5 system card defines two fast, high-throughput models – gpt-5-main and gpt-5-main-mini – and two thinking models – gpt-5-thinking and gpt-5-thinking-mini. In the OpenAI API, developers can access the thinking model, its mini version, and gpt-5-thinking-nano, an even smaller and faster nano version of the thinking model. The version of GPT-5 that is accessible via the API has adjustable reasoning effort (low, medium, high, or minimal) and verbosity (low, medium, or high). Additionally, ChatGPT provides access to gpt-5-thinking with a setting that makes use of parallel test-time compute, referred to as gpt-5-thinking-pro. == Limitations == === Safety === Neuraltrust, a security research company, claimed to have successfully compromised GPT-5 within its first day of testing the model. According to its report, it enabled GPT-5 to generate detailed instructions for manufacturing explosive devices. SPLX, another company, conducted similar tests and came to similar conclusions about GPT-5's security. Their assessments suggest that GPT-5 has significant security gaps, potentially rendering it as being unsafe for use in a corporate environment. == Training == According to AIMultiple, GPT-5 is natively multimodal, meaning that it was trained from scratch on multiple modalities (like text and images) at once without relying on already-trained language or vision models. Its training process involved three stages: unsupervised pretraining, supervised fine-tuning, and reinforcement learning from human feedback. Pretraining used a large-scale multilingual dataset of books, articles, web pages, academic papers, and licensed sources. GPT-5's visual and text capabilities were described as having been developed alongside each other throughout training, unlike with GPT-4. == Use == GPT-5 is used in ChatGPT. Although GPT-5 is free for all ChatGPT users, Plus users get higher use limits while Pro users get unlimited access to GPT-5 as well as limited access to GPT-5 Pro. Standard limits for lower-tier users on responses per hour still apply. Additionally, with the introduction of GPT-5, ChatGPT's "Advanced Voice Mode" was replaced by "ChatGPT Voice", which is supposed to enable more natural-sounding conversations. OpenAI stated that "Standard Voice Mode retires on September 9, 2025, unifying all users on ChatGPT Voice". On November 24, 2025, the feature of shopping research was added to ChatGPT, claimed to be a mini model post-trained on gpt-5-thinking-mini. GPT-5 is also available in Microsoft Copilot, and Microsoft stated that it will incorporate GPT-5 into a wide variety of its products. According to 9to5Mac, Apple Inc. is planning to integrate the model into the Apple Intelligence feature in its iOS 26, iPadOS 26, and macOS Tahoe operating systems. It is also accessible via the OpenAI API. A number of American companies were reported as having received access to GPT-5 ahead of its launch. OpenAI stated that the private health insurance company Oscar Health was checking applications from its policyholders with the model. In addition, Uber was using GPT-5 for its customer support system; GitLab, Windsurf, and Cursor were using the model for software development; and the Spanish bank BBVA was using it for financial analysis. Other companies that OpenAI listed as having used GPT-5 pre-release include Amgen, Lowe's, and Notion. == Reception == === Critical reviews === Grace Huckins in MIT Technology Review found that, "[w]hereas o1 was a major technological advancement, GPT-5 is, above all else, a refined product." In response to claims that Sam Altman, the chief executive officer of OpenAI, had made about the model, she stated that "GPT-5 will furnish a more pleasant and seamless user experience. That's not nothing, but it falls far short of the transformative AI future that Altman has spent much of the past year hyping." In response to Altman's claim that GPT-5 is "a significant step along the path" to artificial general intelligence, she noted: "[M]aybe he's right—but if so, it's a very small step." In The Information, Stephanie Palazzolo praised GPT-5's coding capabilities. According to Matteo Wong in The Atlantic, GPT-5 "is intuitive, fast, and efficient; adapts to human preferences and intentions; and is easy to personalize." He stated: "At this stage of the AI boom, when every major chatbot is legitimately helpful in numerous ways, benchmarks, science, and rigor feel almost insignificant. What matters is how the chatbot feels [...]". John Herrman from the New York magazine wrote: "Casual users who encounter GPT-5 through ChatGPT aren't likely to feel like they're using a completely different product [...] while people who use it for software development or in a corporate context are more likely to notice a major change." Mashable's Christian de Looper found that "GPT-5

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• 

  Unknown key-share attack

  As defined by Blake-Wilson & Menezes (1999), an unknown key-share (UKS) attack on an authenticated key agreement (AK) or authenticated key agreement with key confirmation (AKC) protocol is an attack whereby an entity A {\displaystyle A} ends up believing she shares a key with B {\displaystyle B} , and although this is in fact the case, B {\displaystyle B} mistakenly believes the key is instead shared with an entity E ≠ A {\displaystyle E\neq A} . In other words, in a UKS, an opponent, say Eve, coerces honest parties Alice and Bob into establishing a secret key where at least one of Alice and Bob does not know that the secret key is shared with the other. For example, Eve may coerce Bob into believing he shares the key with Eve, while he actually shares the key with Alice. The “key share” with Alice is thus unknown to Bob.

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• 

  Viral marketing

  Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr

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