AI For Business Specialization

AI For Business Specialization — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  Multiple satellite imaging

  Multiple satellite imaging is the process of using multiple satellites to gather more information than a single satellite so that a better estimate of the desired source is possible. Something that cannot be resolved with one telescope might be visible with two or more telescopes. == Background == Interferometry is the process of combining waves in such a way that they constructively interfere. When two or more independent sources detect a signal at the same given frequency those signals can be combined and the result is better than each one individually. An overview of Astronomical interferometers and a History of astronomical interferometry can be referenced from their respective pages. The NASA Origins Program was created in the 1990s to ultimately search for the origin of the universe. The theory that the Origins Program is based on is: since light travels at a constant speed until it is absorbed by something; there is still light that was part of the first light ever created traveling about the universe and ultimately some of that light is coming in the general direction of Earth. So a satellite system capable of collecting light from the beginning of the universe would be able to tell us more about where we came from. There is also the constant search for life in other worlds. A satellite system using the interferometric technologies mentioned above would be able to have a much higher resolution than any of the current deep space imaging systems. == Future == NASA is currently focused on the Vision for Space Exploration and has reduced current funding for scientific unmanned space exploration in favor of human exploration. These budget cuts have slowed the multiple satellite imaging development and relevant scientific missions as Project Prometheus and Terrestrial Planet Finder have ended as well but research continues.

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  Viber

  Rakuten Viber, commonly known as Viber, is a cross-platform voice over IP (VoIP) and instant messaging (IM) software application owned by the Japanese technology company Rakuten Group. The service is available as freeware for Android, iOS, Microsoft Windows, macOS and Linux. Users are registered and identified through a mobile phone number, although the service can also be accessed on desktop platforms without mobile connectivity. In addition to instant messaging, the platform allows users to exchange media such as images, videos and files, and provides a paid international calling service called Viber Out. The software was launched in 2010 by the company Viber Media, founded by Talmon Marco and Igor Magazinnik. Rakuten acquired Viber Media in 2014 and later renamed the company Rakuten Viber. The company is headquartered in Cyprus and maintains offices in London, Manila, Paris, San Francisco, Singapore, Tokyo and Beijing. == History == === Founding (2010) === Viber Media was founded in Tel Aviv, Israel, in 2010 by Talmon Marco and Igor Magazinnik. Marco and Magazinnik are also co-founders of the peer-to-peer media and file-sharing client iMesh. The company was run from Israel and was registered in Cyprus. Sani Maroli and Ofer Smocha soon joined the company as well. Marco said Viber allows instant calling and synchronization with contacts because the ID is the user's cell number. In its early days, Viber relied on a patchwork of outsourcing partners from different countries, commissioning specific solutions from external vendors — including teams based in Cyprus and Belarus. According to the company's statements, development of Viber's core functionality historically originated from its Tel Aviv office — a testament to its roots — even though the legal entity was registered elsewhere. === Early monetisation (2011) === In its first two years of availability, Viber did not generate revenues. It began doing so in 2013, via user payments for Viber Out voice calling and the Viber graphical messaging "sticker market". The company was originally funded by individual investors, described by Marco as "friends and family". They invested $20 million in the company, which had 120 employees as of May 2013. On 24 July 2013, Viber's support system was defaced by the Syrian Electronic Army. According to Viber, no sensitive user information was accessed. By the time Rakuten came forward with its acquisition deal in 2014, Viber had already stopped working with external vendors, choosing instead to consolidate development under its own offices. === Rakuten acquires Viber (2014) === On 13 February 2014, Rakuten announced they had acquired Viber Media for $900 million, and since then Viber has been owned by Rakuten, Inc., an e-commerce conglomerate headquartered in Tokyo. The sale of Viber earned the Shabtai family (Benny, his brother Gilad, and Gilad's son Ofer) some $500 million from their 55.2% stake in the company. At that sale price, the founders each realized over 30 times return on their investments. Later that year, the company established a UK presence with the incorporation of Viber UK Limited in London. Djamel Agaoua became Viber Media CEO in February 2017, replacing co-founder Marco who left in 2015. In July 2017 the corporate name of Viber Media was changed to Rakuten Viber and a new wordmark logo was introduced. Its legal name remains Viber Media, S.à r.l. based in Luxembourg. === Post-acquisition === In August 2015 Viber opened a regional office for Central and Eastern Europe in Sofia to support growth in the region. In 2017, Rakuten Viber and the World Wildlife Fund engaged in a commercial transaction aimed at raising awareness and protecting wildlife. After first using Viber to spread its message in June 2020, the International Federation of the Red Cross launched an official chatbot and community on the messaging app to combat the spread of false information, which they termed an infodemic, about COVID-19. The chatbot is still active as of June 2022, with over 1.4 million subscribers. In 2020, Rakuten Viber and the World Health Organization (the WHO) engaged in a commercial transaction for a chatbot to inform users of issues such as women's health. and an anti-smoking campaign. In the wake of the July–August 2020 Belarusian election protests, to avoid sanctions and harassment from monopolies the company closed its office in Minsk. In 2022, Ofir Eyal became Viber CEO, replacing Djamel Agaoua. Eyal is a Viber veteran; he worked as Vice President of Product in 2014 before his promotion to Chief Operating Officer in 2019. Shortly after the appointment of a new CEO, Viber continued its international expansion. In March 2022, Rakuten announced the opening of a development center in Tbilisi, Georgia, intended to support work on mobile applications and technology projects in the region. In July 2022, Rakuten Viber partnered with Rapyd to launch instant cross-border P2P payments. The company launched payments on the Viber app first in Greece and Germany, and then in other countries. In August, Mineski teamed up with Viber to develop a social minigame platform that can play off Viber's application. In May 2022, Rakuten Viber launched the premium chat service Viber Plus that offers exclusive features, including sticker market privileges, ad-free use, priority Viber support, exclusive badge, unique Viber icon, large file sharing, and more. In 2022, Viber joined the European Union’s Code of Conduct on countering illegal hate speech online. As part of this framework, the company undertook to review reported content and remove material identified as hate speech in accordance with the Code and its platform rules. In January 2024 Rakuten (the company behind Viber) established an office in Kyiv to bring together engineering and marketing departments. Alongside launching its Kyiv office the company joined Diia.City as a resident. Subsequently in October 2024 Rakuten Viber inaugurated an office in Manila to broaden its operations, in the Philippines. The company’s legal entity remains Viber Media S.à r.l., registered in Luxembourg. Viber’s engineering work has been carried out across multiple countries and through external partners, including outsourcing and near-shore vendors. As a result, its development operations are distributed internationally rather than concentrated in a single location. In December 2024, Viber was blocked in Russia. Roskomnadzor announced the nationwide blocking of the messaging app due to non-compliance with local legal requirements. == Security audit == On 4 November 2014, Viber scored 1 out of 7 points on the Electronic Frontier Foundation's "Secure Messaging Scorecard". Viber received a point for encryption during transit but lost points because communications were not encrypted with keys that the provider did not have access to (i.e. the communications were not end-to-end encrypted), users could not verify contacts' identities, past messages were not secure if the encryption keys were stolen (i.e. the service did not provide forward secrecy), the code was not open to independent review (i.e. the code was not open-source), the security design was not properly documented, and there had not been a recent independent security audit. On 14 November 2014, the EFF changed Viber's score to 2 out of 7 after it had received an external security audit from Ernst & Young's Advanced Security Centre. On 19 April 2016, with the announcement of Viber version 6.0, Rakuten added end-to-end encryption to their service. The company said that the encryption protocol had only been audited internally, and promised to commission external audits "in the coming weeks". In May 2016, Viber published an overview of their encryption protocol, saying that it is a custom implementation that "uses the same concepts" as the Signal Protocol. In 2022, Rakuten Viber won a Security Award, by test.de, a tech firm based in Germany where there are over 3 million Viber users. In 2024, Rakuten Viber received SOC certification following an audit conducted by Ernst & Young. The certification relates to the company’s controls for data protection and information security. == Market share == As of December 2016, Viber had 800 million registered users. According to Statista, there are 260 million monthly active users as of January 2019. The Viber messenger is very popular in the Philippines, Greece, Eastern Europe, Russia, the Middle East, and some Asian markets. India was the largest market for Viber as of December 2014 with 33 million registered users, the fifth most popular instant messenger in the country. At the same time there were 30 million users in the United States, 28 million in Russia and 18 million in Brazil. Viber is particularly popular in Eastern Europe, being the most downloaded messaging app on Android in Belarus, Moldova and Ukraine as of 2016. It is also popular in Iraq, Libya and Nepal. Viber is translated in 44 languages and used in more than 190 co

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  Data profiling

  Data profiling is the process of examining the data available from an existing information source (e.g. a database or a file) and collecting statistics or informative summaries about that data. The purpose of these statistics may be to: Find out whether existing data can be easily used for other purposes Improve the ability to search data by tagging it with keywords, descriptions, or assigning it to a category Assess data quality, including whether the data conforms to particular standards or patterns Assess the risk involved in integrating data in new applications, including the challenges of joins Discover metadata of the source database, including value patterns and distributions, key candidates, foreign-key candidates, and functional dependencies Assess whether known metadata accurately describes the actual values in the source database Understanding data challenges early in any data intensive project, so that late project surprises are avoided. Finding data problems late in the project can lead to delays and cost overruns. Have an enterprise view of all data, for uses such as master data management, where key data is needed, or data governance for improving data quality. == Introduction == Data profiling refers to the analysis of information for use in a data warehouse in order to clarify the structure, content, relationships, and derivation rules of the data. Profiling helps to not only understand anomalies and assess data quality, but also to discover, register, and assess enterprise metadata. The result of the analysis is used to determine the suitability of the candidate source systems, usually giving the basis for an early go/no-go decision, and also to identify problems for later solution design. == How data profiling is conducted == Data profiling utilizes methods of descriptive statistics such as minimum, maximum, mean, mode, percentile, standard deviation, frequency, variation, aggregates such as count and sum, and additional metadata information obtained during data profiling such as data type, length, discrete values, uniqueness, occurrence of null values, typical string patterns, and abstract type recognition. The metadata can then be used to discover problems such as illegal values, misspellings, missing values, varying value representation, and duplicates. Different analyses are performed for different structural levels. E.g. single columns could be profiled individually to get an understanding of frequency distribution of different values, type, and use of each column. Embedded value dependencies can be exposed in a cross-columns analysis. Finally, overlapping value sets possibly representing foreign key relationships between entities can be explored in an inter-table analysis. Normally, purpose-built tools are used for data profiling to ease the process. The computational complexity increases when going from single column, to single table, to cross-table structural profiling. Therefore, performance is an evaluation criterion for profiling tools. == When is data profiling conducted? == According to Kimball, data profiling is performed several times and with varying intensity throughout the data warehouse developing process. A light profiling assessment should be undertaken immediately after candidate source systems have been identified and DW/BI business requirements have been satisfied. The purpose of this initial analysis is to clarify at an early stage if the correct data is available at the appropriate detail level and that anomalies can be handled subsequently. If this is not the case the project may be terminated. Additionally, more in-depth profiling is done prior to the dimensional modeling process in order assess what is required to convert data into a dimensional model. Detailed profiling extends into the ETL system design process in order to determine the appropriate data to extract and which filters to apply to the data set. Additionally, data profiling may be conducted in the data warehouse development process after data has been loaded into staging, the data marts, etc. Conducting data at these stages helps ensure that data cleaning and transformations have been done correctly and in compliance of requirements. == Benefits and examples == Data profiling can improve data quality, shorten the implementation cycle of major projects, and improve users' understanding of data. Discovering business knowledge embedded in data itself is one of the significant benefits derived from data profiling. It can improve data accuracy in corporate databases.

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  Scalable Coherent Interface

  The Scalable Coherent Interface or Scalable Coherent Interconnect (SCI), is a high-speed interconnect standard for shared memory multiprocessing and message passing. The goal was to scale well, provide system-wide memory coherence and a simple interface; i.e. a standard to replace existing buses in multiprocessor systems with one with no inherent scalability and performance limitations. The IEEE Std 1596-1992, IEEE Standard for Scalable Coherent Interface (SCI) was approved by the IEEE standards board on March 19, 1992. It saw some use during the 1990s, but never became widely used and has been replaced by other systems from the early 2000s. == History == Soon after the Fastbus (IEEE 960) follow-on Futurebus (IEEE 896) project in 1987, some engineers predicted it would already be too slow for the high performance computing marketplace by the time it would be released in the early 1990s. In response, a "Superbus" study group was formed in November 1987. Another working group of the standards association of the Institute of Electrical and Electronics Engineers (IEEE) spun off to form a standard targeted at this market in July 1988. It was essentially a subset of Futurebus features that could be easily implemented at high speed, along with minor additions to make it easier to connect to other systems, such as VMEbus. Most of the developers had their background from high-speed computer buses. Representatives from companies in the computer industry and research community included Amdahl, Apple Computer, BB&N, Hewlett-Packard, CERN, Dolphin Server Technology, Cray Research, Sequent, AT&T, Digital Equipment Corporation, McDonnell Douglas, National Semiconductor, Stanford Linear Accelerator Center, Tektronix, Texas Instruments, Unisys, University of Oslo, University of Wisconsin. The original intent was a single standard for all buses in the computer. The working group soon came up with the idea of using point-to-point communication in the form of insertion rings. This avoided the lumped capacitance, limited physical length/speed of light problems and stub reflections in addition to allowing parallel transactions. The use of insertion rings is credited to Manolis Katevenis who suggested it at one of the early meetings of the working group. The working group for developing the standard was led by David B. Gustavson (chair) and David V. James (Vice Chair). David V. James was a major contributor for writing the specifications including the executable C-code. Stein Gjessing’s group at the University of Oslo used formal methods to verify the coherence protocol and Dolphin Server Technology implemented a node controller chip including the cache coherence logic. Different versions and derivatives of SCI were implemented by companies like Dolphin Interconnect Solutions, Convex, Data General AViiON (using cache controller and link controller chips from Dolphin), Sequent and Cray Research. Dolphin Interconnect Solutions implemented a PCI and PCI-Express connected derivative of SCI that provides non-coherent shared memory access. This implementation was used by Sun Microsystems for its high-end clusters, Thales Group and several others including volume applications for message passing within HPC clustering and medical imaging. SCI was often used to implement non-uniform memory access architectures. It was also used by Sequent Computer Systems as the processor memory bus in their NUMA-Q systems. Numascale developed a derivative to connect with coherent HyperTransport. == The standard == The standard defined two interface levels: The physical level that deals with electrical signals, connectors, mechanical and thermal conditions The logical level that describes the address space, data transfer protocols, cache coherence mechanisms, synchronization primitives, control and status registers, and initialization and error recovery facilities. This structure allowed new developments in physical interface technology to be easily adapted without any redesign on the logical level. Scalability for large systems is achieved through a distributed directory-based cache coherence model. (The other popular models for cache coherency are based on system-wide eavesdropping (snooping) of memory transactions – a scheme which is not very scalable.) In SCI each node contains a directory with a pointer to the next node in a linked list that shares a particular cache line. SCI defines a 64-bit flat address space (16 exabytes) where 16 bits are used for identifying a node (65,536 nodes) and 48 bits for address within the node (256 terabytes). A node can contain many processors and/or memory. The SCI standard defines a packet switched network. === Topologies === SCI can be used to build systems with different types of switching topologies from centralized to fully distributed switching: With a central switch, each node is connected to the switch with a ringlet (in this case a two-node ring). In distributed switching systems, each node can be connected to a ring of arbitrary length and either all or some of the nodes can be connected to two or more rings. The most common way to describe these multi-dimensional topologies is k-ary n-cubes (or tori). The SCI standard specification mentions several such topologies as examples. The 2-D torus is a combination of rings in two dimensions. Switching between the two dimensions requires a small switching capability in the node. This can be expanded to three or more dimensions. The concept of folding rings can also be applied to the Torus topologies to avoid any long connection segments. === Transactions === SCI sends information in packets. Each packet consists of an unbroken sequence of 16-bit symbols. The symbol is accompanied by a flag bit. A transition of the flag bit from 0 to 1 indicates the start of a packet. A transition from 1 to 0 occurs 1 (for echoes) or 4 symbols before the packet end. A packet contains a header with address command and status information, payload (from 0 through optional lengths of data) and a CRC check symbol. The first symbol in the packet header contains the destination node address. If the address is not within the domain handled by the receiving node, the packet is passed to the output through the bypass FIFO. In the other case, the packet is fed to a receive queue and may be transferred to a ring in another dimension. All packets are marked when they pass the scrubber (a node is established as scrubber when the ring is initialized). Packets without a valid destination address will be removed when passing the scrubber for the second time to avoid filling the ring with packets that would otherwise circulate indefinitely. === Cache coherence === Cache coherence ensures data consistency in multiprocessor systems. The simplest form applied in earlier systems was based on clearing the cache contents between context switches and disabling the cache for data that were shared between two or more processors. These methods were feasible when the performance difference between the cache and memory were less than one order of magnitude. Modern processors with caches that are more than two orders of magnitude faster than main memory would not perform anywhere near optimal without more sophisticated methods for data consistency. Bus based systems use eavesdropping (snooping) methods since buses are inherently broadcast. Modern systems with point-to point links use broadcast methods with snoop filter options to improve performance. Since broadcast and eavesdropping are inherently non-scalable, these are not used in SCI. Instead, SCI uses a distributed directory-based cache coherence protocol with a linked list of nodes containing processors that share a particular cache line. Each node holds a directory for the main memory of the node with a tag for each line of memory (same line length as the cache line). The memory tag holds a pointer to the head of the linked list and a state code for the line (three states – home, fresh, gone). Associated with each node is also a cache for holding remote data with a directory containing forward and backward pointers to nodes in the linked list sharing the cache line. The tag for the cache has seven states (invalid, only fresh, head fresh, only dirty, head dirty, mid valid, tail valid). The distributed directory is scalable. The overhead for the directory based cache coherence is a constant percentage of the node’s memory and cache. This percentage is in the order of 4% for the memory and 7% for the cache. == Legacy == SCI is a standard for connecting the different resources within a multiprocessor computer system, and it is not as widely known to the public as for example the Ethernet family for connecting different systems. Different system vendors implemented different variants of SCI for their internal system infrastructure. These different implementations interface to very intricate mechanisms in processors and memory systems and each vendor has to preserve some degrees of

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  Trigram

  Trigrams are a special case of the n-gram, where n is 3. They are often used in natural language processing for performing statistical analysis of texts and in cryptography for control and use of ciphers and codes. See results of analysis of "Letter Frequencies in the English Language". == Frequency == Context is very important, varying analysis rankings and percentages are easily derived by drawing from different sample sizes, different authors; or different document types: poetry, science-fiction, technology documentation; and writing levels: stories for children versus adults, military orders, and recipes. Typical cryptanalytic frequency analysis finds that the 16 most common character-level trigrams in English are: Because encrypted messages sent by telegraph often omit punctuation and spaces, cryptographic frequency analysis of such messages includes trigrams that straddle word boundaries. This causes trigrams such as "edt" to occur frequently, even though it may never occur in any one word of those messages. == Examples == The sentence "the quick red fox jumps over the lazy brown dog" has the following word-level trigrams: the quick red quick red fox red fox jumps fox jumps over jumps over the over the lazy the lazy brown lazy brown dog And the word-level trigram "the quick red" has the following character-level trigrams (where an underscore "_" marks a space): the he_ e_q _qu qui uic ick ck_ k_r _re red

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  Knapsack cryptosystems

  Knapsack cryptosystems are cryptosystems whose security is based on the hardness of solving the knapsack problem. They remain quite unpopular because simple versions of these algorithms have been broken for several decades. However, that type of cryptosystem is a good candidate for post-quantum cryptography. The most famous knapsack cryptosystem is the Merkle-Hellman Public Key Cryptosystem, one of the first public key cryptosystems, published the same year as the RSA cryptosystem. However, this system has been broken by several attacks: one from Shamir, one by Adleman, and the low density attack. However, there exist modern knapsack cryptosystems that are considered secure so far: among them is Nasako-Murakami 2006. Knapsack cryptosystems, when not subject to classical cryptoanalysis, are believed to be difficult even for quantum computers. That is not the case for systems that rely on factoring large integers, like RSA, or computing discrete logarithms, like ECDSA, problems solved in polynomial time with Shor's algorithm.

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  SFINKS

  Sfinks (Polish for "Sphynx") was also the initial name of the Janusz A. Zajdel Award In cryptography, SFINKS is a stream cypher algorithm developed by An Braeken, Joseph Lano, Nele Mentens, Bart Preneel, and Ingrid Verbauwhede. It includes a message authentication code. It has been submitted to the eSTREAM Project of the eCRYPT network. In 2005, Nicolas T. Courtois noted that, while the cipher is elegant and secure against some simple algebraic attacks, it is vulnerable to more elaborate known attacks.

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  Data lineage

  Data lineage refers to the process of tracking how data is generated, transformed, transmitted and used across systems over time. It documents data's origins, transformations and movements, providing detailed visibility into its life cycle. This process simplifies the identification of errors in data analytics workflows, by enabling users to trace issues back to their root causes. Data lineage facilitates the ability to replay specific segments or inputs of the dataflow. This can be used in debugging or regenerating lost outputs. In database systems, this concept is closely related to data provenance, which involves maintaining records of inputs, entities, systems and processes that influence data. Data provenance provides a historical record of data origins and transformations. It supports forensic activities such as data-dependency analysis, error/compromise detection, recovery, auditing and compliance analysis: "Lineage is a simple type of why provenance." Data governance plays a critical role in managing metadata by establishing guidelines, strategies and policies. Enhancing data lineage with data quality measures and master data management adds business value. Although data lineage is typically represented through a graphical user interface (GUI), the methods for gathering and exposing metadata to this interface can vary. Based on the metadata collection approach, data lineage can be categorized into three types: Those involving software packages for structured data, programming languages and Big data systems. Data lineage information includes technical metadata about data transformations. Enriched data lineage may include additional elements such as data quality test results, reference data, data models, business terminology, data stewardship information, program management details and enterprise systems associated with data points and transformations. Data lineage visualization tools often include masking features that allow users to focus on information relevant to specific use cases. To unify representations across disparate systems, metadata normalization or standardization may be required. == Representation of data lineage == Representation broadly depends on the scope of the metadata management and reference point of interest. Data lineage provides sources of the data and intermediate data flow hops from the reference point with backward data lineage, leading to the final destination's data points and its intermediate data flows with forward data lineage. These views can be combined with end-to-end lineage for a reference point that provides a complete audit trail of that data point of interest from sources to their final destinations. As the data points or hops increase, the complexity of such representation becomes incomprehensible. Thus, the best feature of the data lineage view is the ability to simplify the view by temporarily masking unwanted peripheral data points. Tools with the masking feature enable scalability of the view and enhance analysis with the best user experience for both technical and business users. Data lineage also enables companies to trace sources of specific business data to track errors, implement changes in processes and implementing system migrations to save significant amounts of time and resources. Data lineage can improve efficiency in business intelligence BI processes. Data lineage can be represented visually to discover the data flow and movement from its source to destination via various changes and hops on its way in the enterprise environment. This includes how the data is transformed along the way, how the representation and parameters change and how the data splits or converges after each hop. A simple representation of the Data Lineage can be shown with dots and lines, where dots represent data containers for data points, and lines connecting them represent transformations the data undergoes between the data containers. Data lineage can be visualized at various levels based on the granularity of the view. At a very high-level, data lineage is visualized as systems that the data interacts with before it reaches its destination. At its most granular, visualizations at the data point level can provide the details of the data point and its historical behavior, attribute properties and trends and data quality of the data passed through that specific data point in the data lineage. The scope of the data lineage determines the volume of metadata required to represent its data lineage. Usually, data governance and data management of an organization determine the scope of the data lineage based on their regulations, enterprise data management strategy, data impact, reporting attributes and critical data elements of the organization. == Rationale == Distributed systems like Google Map Reduce, Microsoft Dryad, Apache Hadoop (an open-source project) and Google Pregel provide such platforms for businesses and users. However, even with these systems, Big Data analytics can take several hours, days or weeks to run, simply due to the data volumes involved. For example, a ratings prediction algorithm for the Netflix Prize challenge took nearly 20 hours to execute on 50 cores, and a large-scale image processing task to estimate geographic information took 3 days to complete using 400 cores. "The Large Synoptic Survey Telescope is expected to generate terabytes of data every night and eventually store more than 50 petabytes, while in the bioinformatics sector, the 12 largest genome sequencing houses in the world now store petabytes of data apiece. It is very difficult for a data scientist to trace an unknown or an unanticipated result. === Big data debugging === Big data analytics is the process of examining large data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. Machine learning, among other algorithms, is used to transform and analyze the data. Due to the large size of the data, there could be unknown features in the data. The massive scale and unstructured nature of data, the complexity of these analytics pipelines, and long runtimes pose significant manageability and debugging challenges. Even a single error in these analytics can be extremely difficult to identify and remove. While one may debug them by re-running the entire analytics through a debugger for stepwise debugging, this can be expensive due to the amount of time and resources needed. Auditing and data validation are other major problems due to the growing ease of access to relevant data sources for use in experiments, the sharing of data between scientific communities and use of third-party data in business enterprises. As such, more cost-efficient ways of analyzing data intensive scale-able computing (DISC) are crucial to their continued effective use. === Challenges in Big Data debugging === ==== Massive scale ==== According to an EMC/IDC study, 2.8 ZB of data were created and replicated in 2012. Furthermore, the same study states that the digital universe will double every two years between now and 2020, and that there will be approximately 5.2 TB of data for every person in 2020. Based on current technology, the storage of this much data will mean greater energy usage by data centers. ==== Unstructured data ==== Unstructured data usually refers to information that doesn't reside in a traditional row-column database. Unstructured data files often include text and multimedia content, such as e-mail messages, word processing documents, videos, photos, audio files, presentations, web pages and many other kinds of business documents. While these types of files may have an internal structure, they are still considered "unstructured" because the data they contain doesn't fit neatly into a database. The amount of unstructured data in enterprises is growing many times faster than structured databases are growing. Big data can include both structured and unstructured data, but IDC estimates that 90 percent of Big Data is unstructured data. The fundamental challenge of unstructured data sources is that they are difficult for non-technical business users and data analysts alike to unbox, understand and prepare for analytic use. Beyond issues of structure, the sheer volume of this type of data contributes to such difficulty. Because of this, current data mining techniques often leave out valuable information and make analyzing unstructured data laborious and expensive. In today's competitive business environment, companies have to find and analyze the relevant data they need quickly. The challenge is going through the volumes of data and accessing the level of detail needed, all at a high speed. The challenge only grows as the degree of granularity increases. One possible solution is hardware. Some vendors are using increased memory and parallel processing to crunch large volumes of data quickly. Another method is putting data in-memory but using a grid

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  Anna Becker

  Anna Becker is an Israeli researcher known in the field of artificial intelligence and computer science within the financial field. == Early life and education == Becker was born in Russia and immigrated to Israel at 16 after graduating from a school in Moscow. At 17, she began her studies at Technion – Israel Institute of Technology. During her master's degree in computer science, she taught first-year students of the same course, and at 27, Becker completed her PhD in Computer Science and Artificial Intelligence. == Career == While pursuing her PhD, Becker resolved an NP-complete approximation algorithm that had been unresolved for over twenty years. This made her a recognized scholar in the field. After completing her PhD, she developed an approximation technique by a factor of two. This technique is widely used today in operating systems, database systems, and VLSI chip designs. She then founded and sold Strategy Runner, a fintech software. After this, she founded EndoTech, an algorithmic trading platform based on artificial intelligence and machine learning. EndoTech's trading strategies have been operating in live cryptocurrency markets since 2017. The platform's BTC Alpha strategy has reported an average annual return of 163% on fixed capital over eight years of live operation, with a maximum drawdown of 14% and a trade accuracy rate of approximately 83%. In 2026, EndoTech entered a partnership with Bit1 Exchange to make its BTC Alpha and ETH Alpha copy trading strategies accessible to retail investors with no minimum deposit requirement, through a full-custody model in which user funds remain in their own exchange wallets at all times.As of 2023, Becker is working on Fianchetto Fund, an AI-based investing analysis platform. Becker has also co-authored a book on Bayesian networks, which has been published widely in the field of computer science and artificial intelligence.

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  NYSERNet

  NYSERNet, Inc. (New York State Education and Research Network), is a non-profit Internet service provider in New York State. It mainly provides Internet access to universities, colleges, museums, health care facilities, primary and secondary schools, and research institutions. == History == NYSERNet was founded in 1986 in Troy, New York. Its founders compared NYSERNet's network with the Erie Canal and considered it the next step in two centuries to draw the country together. NYSERNet's network reaches from Buffalo to New York City. Completed in 1987, it was the first statewide regional IP network in the United States.[1] Initial speed of 56 kbps was upgraded to T1 in 1989 and T3 in 1994. It was the original assignee of AS174 according to RFC1117. This ASN is used today by Cogent Communications for their global network.

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  Data lineage

  Data lineage refers to the process of tracking how data is generated, transformed, transmitted and used across systems over time. It documents data's origins, transformations and movements, providing detailed visibility into its life cycle. This process simplifies the identification of errors in data analytics workflows, by enabling users to trace issues back to their root causes. Data lineage facilitates the ability to replay specific segments or inputs of the dataflow. This can be used in debugging or regenerating lost outputs. In database systems, this concept is closely related to data provenance, which involves maintaining records of inputs, entities, systems and processes that influence data. Data provenance provides a historical record of data origins and transformations. It supports forensic activities such as data-dependency analysis, error/compromise detection, recovery, auditing and compliance analysis: "Lineage is a simple type of why provenance." Data governance plays a critical role in managing metadata by establishing guidelines, strategies and policies. Enhancing data lineage with data quality measures and master data management adds business value. Although data lineage is typically represented through a graphical user interface (GUI), the methods for gathering and exposing metadata to this interface can vary. Based on the metadata collection approach, data lineage can be categorized into three types: Those involving software packages for structured data, programming languages and Big data systems. Data lineage information includes technical metadata about data transformations. Enriched data lineage may include additional elements such as data quality test results, reference data, data models, business terminology, data stewardship information, program management details and enterprise systems associated with data points and transformations. Data lineage visualization tools often include masking features that allow users to focus on information relevant to specific use cases. To unify representations across disparate systems, metadata normalization or standardization may be required. == Representation of data lineage == Representation broadly depends on the scope of the metadata management and reference point of interest. Data lineage provides sources of the data and intermediate data flow hops from the reference point with backward data lineage, leading to the final destination's data points and its intermediate data flows with forward data lineage. These views can be combined with end-to-end lineage for a reference point that provides a complete audit trail of that data point of interest from sources to their final destinations. As the data points or hops increase, the complexity of such representation becomes incomprehensible. Thus, the best feature of the data lineage view is the ability to simplify the view by temporarily masking unwanted peripheral data points. Tools with the masking feature enable scalability of the view and enhance analysis with the best user experience for both technical and business users. Data lineage also enables companies to trace sources of specific business data to track errors, implement changes in processes and implementing system migrations to save significant amounts of time and resources. Data lineage can improve efficiency in business intelligence BI processes. Data lineage can be represented visually to discover the data flow and movement from its source to destination via various changes and hops on its way in the enterprise environment. This includes how the data is transformed along the way, how the representation and parameters change and how the data splits or converges after each hop. A simple representation of the Data Lineage can be shown with dots and lines, where dots represent data containers for data points, and lines connecting them represent transformations the data undergoes between the data containers. Data lineage can be visualized at various levels based on the granularity of the view. At a very high-level, data lineage is visualized as systems that the data interacts with before it reaches its destination. At its most granular, visualizations at the data point level can provide the details of the data point and its historical behavior, attribute properties and trends and data quality of the data passed through that specific data point in the data lineage. The scope of the data lineage determines the volume of metadata required to represent its data lineage. Usually, data governance and data management of an organization determine the scope of the data lineage based on their regulations, enterprise data management strategy, data impact, reporting attributes and critical data elements of the organization. == Rationale == Distributed systems like Google Map Reduce, Microsoft Dryad, Apache Hadoop (an open-source project) and Google Pregel provide such platforms for businesses and users. However, even with these systems, Big Data analytics can take several hours, days or weeks to run, simply due to the data volumes involved. For example, a ratings prediction algorithm for the Netflix Prize challenge took nearly 20 hours to execute on 50 cores, and a large-scale image processing task to estimate geographic information took 3 days to complete using 400 cores. "The Large Synoptic Survey Telescope is expected to generate terabytes of data every night and eventually store more than 50 petabytes, while in the bioinformatics sector, the 12 largest genome sequencing houses in the world now store petabytes of data apiece. It is very difficult for a data scientist to trace an unknown or an unanticipated result. === Big data debugging === Big data analytics is the process of examining large data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. Machine learning, among other algorithms, is used to transform and analyze the data. Due to the large size of the data, there could be unknown features in the data. The massive scale and unstructured nature of data, the complexity of these analytics pipelines, and long runtimes pose significant manageability and debugging challenges. Even a single error in these analytics can be extremely difficult to identify and remove. While one may debug them by re-running the entire analytics through a debugger for stepwise debugging, this can be expensive due to the amount of time and resources needed. Auditing and data validation are other major problems due to the growing ease of access to relevant data sources for use in experiments, the sharing of data between scientific communities and use of third-party data in business enterprises. As such, more cost-efficient ways of analyzing data intensive scale-able computing (DISC) are crucial to their continued effective use. === Challenges in Big Data debugging === ==== Massive scale ==== According to an EMC/IDC study, 2.8 ZB of data were created and replicated in 2012. Furthermore, the same study states that the digital universe will double every two years between now and 2020, and that there will be approximately 5.2 TB of data for every person in 2020. Based on current technology, the storage of this much data will mean greater energy usage by data centers. ==== Unstructured data ==== Unstructured data usually refers to information that doesn't reside in a traditional row-column database. Unstructured data files often include text and multimedia content, such as e-mail messages, word processing documents, videos, photos, audio files, presentations, web pages and many other kinds of business documents. While these types of files may have an internal structure, they are still considered "unstructured" because the data they contain doesn't fit neatly into a database. The amount of unstructured data in enterprises is growing many times faster than structured databases are growing. Big data can include both structured and unstructured data, but IDC estimates that 90 percent of Big Data is unstructured data. The fundamental challenge of unstructured data sources is that they are difficult for non-technical business users and data analysts alike to unbox, understand and prepare for analytic use. Beyond issues of structure, the sheer volume of this type of data contributes to such difficulty. Because of this, current data mining techniques often leave out valuable information and make analyzing unstructured data laborious and expensive. In today's competitive business environment, companies have to find and analyze the relevant data they need quickly. The challenge is going through the volumes of data and accessing the level of detail needed, all at a high speed. The challenge only grows as the degree of granularity increases. One possible solution is hardware. Some vendors are using increased memory and parallel processing to crunch large volumes of data quickly. Another method is putting data in-memory but using a grid

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  Death of Molly Russell

  In November 2017, Molly Russell, a fourteen-year-old British schoolgirl from Harrow, London, was found dead in her bedroom by her parents. In an inquest, the coroner stated that she had died from an act of self-harm following depression and the results of social media consumption, including material on Instagram and Pinterest. She also had a Twitter account in which she documented her growing depression. == Life == Russell had been a pupil at Hatch End High School. At the inquest, the school's head teacher expressed shock that she was able to access distressing online content. Her parents stated that she had never shown any previous signs of struggle and was doing very well in school. It was revealed at the inquest that in the six months prior to her death, 2,100 of 16,300 pieces of content she had interacted with on Instagram were on topics such as self-harm, depression, and suicide. It was also noted that throughout her experience on social media, there were never any warning signs about the information she viewed on these platforms. == Subsequent events == Dr. Navin Venugopal, the child psychiatrist assigned to the case investigating her death, called the material she viewed "disturbing and distressing" and said he was unable to sleep well for weeks after viewing it. The coroner Andrew Walker concluded that Molly's death was "an act of self harm suffering from depression and the negative effects of online content". He issued a prevention of future deaths report regarding her death, in which he made a number of recommendations for operators of online platforms, including: separating platforms for adults and children age verification changes in policy on filtering of age-specific content adding features for parental supervision and control data retention of material viewed by children He suggested that this could be accomplished by either legislation or self-regulation. The lawyer representing her family at the inquest stated that the findings "captured all of the elements of why this material is so harmful." The case has been cited as a motivator for the passage of the Online Safety Act. A charity, the Molly Rose Foundation, was set up in her memory, with the goal of suicide prevention for young people. Meta and Pinterest are believed to have made substantial donations to the charity.

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  Query understanding

  Query understanding is the process of inferring the intent of a search engine user by extracting semantic meaning from the searcher’s keywords. Query understanding methods generally take place before the search engine retrieves and ranks results. It is related to natural language processing but specifically focused on the understanding of search queries. == Methods == === Stemming and lemmatization === Many languages inflect words to reflect their role in the utterance they appear in. The variation between various forms of a word is likely to be of little importance for the relatively coarse-grained model of meaning involved in a retrieval system, and for this reason the task of conflating the various forms of a word is a potentially useful technique to increase recall of a retrieval system. Stemming algorithms, also known as stemmers, typically use a collection of simple rules to remove suffixes intended to model the language’s inflection rules. For some languages, there are simple lemmatisation methods to reduce a word in query to its lemma or root form or its stem; for others, this operation involves non-trivial string processing and may require recognizing the word's part of speech or referencing a lexical database. The effectiveness of stemming and lemmatization varies across languages. === Query Segmentation === Query segmentation is a key component of query understanding, aiming to divide a query into meaningful segments. Traditional approaches, such as the bag-of-words model, treat individual words as independent units, which can limit interpretative accuracy. For languages like Chinese, where words are not separated by spaces, segmentation is essential, as individual characters often lack standalone meaning. Even in English, the BOW model may not capture the full meaning, as certain phrases—such as "New York"—carry significance as a whole rather than as isolated terms. By identifying phrases or entities within queries, query segmentation enhances interpretation, enabling search engines to apply proximity and ordering constraints, ultimately improving search accuracy and user satisfaction. === Entity recognition === Entity recognition is the process of locating and classifying entities within a text string. Named-entity recognition specifically focuses on named entities, such as names of people, places, and organizations. In addition, entity recognition includes identifying concepts in queries that may be represented by multi-word phrases. Entity recognition systems typically use grammar-based linguistic techniques or statistical machine learning models. === Query rewriting === Query rewriting is the process of automatically reformulating a search query to more accurately capture its intent. Query expansion adds additional query terms, such as synonyms, in order to retrieve more documents and thereby increase recall. Query relaxation removes query terms to reduce the requirements for a document to match the query, thereby also increasing recall. Other forms of query rewriting, such as automatically converting consecutive query terms into phrases and restricting query terms to specific fields, aim to increase precision. === Spelling Correction === Automatic spelling correction is a critical feature of modern search engines, designed to address common spelling errors in user queries. Such errors are especially frequent as users often search for unfamiliar topics. By correcting misspelled queries, search engines enhance their understanding of user intent, thereby improving the relevance and quality of search results and overall user experience.

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  Weird SoundCloud

  Weird SoundCloud, or SoundClown, is a mashup parody music scene taking place on the online distribution platform SoundCloud. The scene has been described by its producers and music journalists to be a satirical take on electronic dance music, and useless, throwaway internet content. One critic, Audra Schroeder, categorized it as an in-joke that is "deconstructing and reshaping memes and popular music, recontextualizing the sacred texts of millennial chat rooms." == Origins == In a January 2014 interview, DJ Kevin Wang suggested that the Weird SoundCloud has "been around in the last one to two years", but started to gain much more popularity the previous year through electronic dance music internet blogs. Weird SoundCloud producer Ideaot suggested that some in the phenomenon came from the YouTube poop scene. Another producer in the community, DJ @@ (AT-AT), reasoned that producers joining the scene "want to express their musicality, see it as a more mature form of YouTube Poop," or are "just looking for recognition on social media sites." AT-AT said that it was "a fun thing to do, and after I stopped making proper music I felt I needed a bit of an outlet for my creativity. The fact that people enjoyed it and/or treated it as a travesty (Direct quote from one of my tracks) spurs me on." == Characteristics == Weird SoundCloud is a mash-up and parody music genre labeled by journalist Audra Schroeder as an in-joke that is "deconstructing and reshaping memes and popular music, recontextualizing the sacred texts of millennial chat rooms." Most tracks range from around 30 seconds to one minute in length. The people who make weird SoundCloud are known as SoundClowns, a term coined by producer Dicksoak. Ideaot described the weird SoundCloud community as "largely just people who are friends with each other." Noisey critic Ryan Bassil spotlight the variety of music coming out of the weird SoundCloud landscape: "One minute you could be listening to the Seinfeld theme reimagined as an aneurysm inducing dubstep corker, the next, you're recovering from hearing a version of Tenacious D's "Tribute" that's akin to having a stroke." Bassil analyzes that the tracks "often take the past and repurpose it into something that, although not altogether useful, sounds fresh and reflective of the abstract, confusing panoramic that encapsulates the modern internet." Bassil compared the lexicon of SoundClown's track titles to that of Reddit and Twitter users. According to Dicksoak, most works of the style are critiques of EDM or "are just uploaded because they sound funny." However, Bassil disagreed, writing that there are also many tracks that keep repurposing a certain meme, such as "mom's spaghetti" or the re-use of vocals from recordings by hip hop group Death Grips. He describe the scene's re-use of memes as a satirical take on pointless online content that is only on the internet to "do nothing other than fill the void": They're changing the format of the original work's intended message or audience - a technique often employed by top-tier digital media companies - and in doing so they're sarcastically, ironically, taking the piss out of what Web 2.0's turned into - an open arena where the most ridiculous, unashamed, often pointless piggy-back content can rack up thousands and thousands of clicks. == Notable examples == There are mash-ups that "disrupt the flow of popular music", in the words of writer Schroeder, such as a "flutedrop" remix of the Miley Cyrus song "Wrecking Ball" and Shaliek's mashup of music by Bruno Mars and Korn. In November 2013, Wang released a set of mp3 files on SoundCloud named Best Drops Ever, which included tracks like "A Drop So Epic a Bunch of NYU Bros Already Bought a 3-Day Weekend Pass for It" and "A Drop So Crazy You'll Kill Your Family". All of the tracks start as normal electronic dance music build-ups, before they drop into a "bait and switch" audio or film clip such as Filet-O-Fish commercials, the Whitney Houston song "I Will Always Love You" and the film Bambi (1942) that ruins the anticipation. The collection is a parody of the over-importance and over-focus of the drop and lack of care of the overall quality of a song common in the modern electronic dance music scene. Wang has released more than 45 tracks in the weird SoundCloud, some of them receiving around a million plays. Subgenres of Weird SoundCloud include Macklecore, mash-ups and remixes that include the works of American hip-hop recording artist Macklemore, and Biggiewave, which include samples of songs from the album Ready to Die (1994) by The Notorious B.I.G. Common audio and meme sources used include Skrillex, the Martin Garrix track "Animals", Thomas the Tank Engine, Shrek, Macklemore, "Gangnam Style", the Bruno Mars track "Uptown Funk", the Disturbed track "Down with the Sickness", Space Jam, the Childish Gambino track "Bonfire", the Death Grips track "Takyon" and air horn sound effects. == Reception == Bassil praised the SoundClown scene as "loveable and strangely honest", reasoning that it "just reminds me that we're all humans on the internet, all searching for #content that means something, something to connect with, but usually only dredging up bastardised versions of things we've already read, seen, or watched before." Bassil also described the weird SoundCloud as a more successful version of a similar scene known as weird YouTube; the reason for the success of SoundClowns is due to SoundCloud's discovery algorithm: "Small collectives and trends are able to form, and there's an abundance of tracks from artists who are almost forging careers out of it, as opposed to uploading one viral hit." Publications have made lists of weird SoundCloud works, such as BuzzFeed's "23 Of The Weirdest Songs On Soundcloud", Obsev's "Weird SoundCloud Mashups That Must've Been Made While Drunk", and Thump's "9 of the Best and Most Upsetting Soundclowns we Could Find", where writer Isabelle Hellyer called it the "most influential genre of music in human history." A Your EDM writer called it "oddly addicting."

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  Social employee

  A social employee is a worker operating within a social business model. Following an organization's social computing guidelines, social employees use social media tools both for internal workflow and collaboration purposes and for external engagement with customers, prospects and stakeholders through a combination of social media marketing, content marketing, social marketing, and social selling. Social employee programs are considered to be as much about culture and engagement as they are about business processes and best practices. In addition to increased leads and sales, social employee best practices are said to improve business outcomes important to social media marketing, such as increased connections and web traffic, improved brand identification and "chatter", and better customer advocacy. == Overview == The term "social employee" was first introduced to describe those exhibiting the emerging characteristics of workers operating under a social business model. The term is often used interchangeably with similar designations like "employee advocate" or "social employee advocate". Crucial to the perceived value of the social employee is the concept of the digital footprint. While organizations are able to generate large bases of followers through social media, research shows that brand marketing and engagement efforts through these networks are not as effective as those of individual employees. In fact, some research indicates that employee experts are more trusted than any other member of an organization. Because of this, social employee programs are designed to train, empower, and support employee engagement efforts in the hopes of authentically engaging larger communities, increasing the frequency of shares, reviews, and other forms of "earned media" and expanding the brand's presence on the web. == The personal or employee brand == A foundational concept of the social employee is the idea of the personal or employee brand. This concept first gained popular attention in a 1997 FastCompany article by business leader Tom Peters titled "The Brand Called You". In the article, Peters argued that the premium placed on branding impacted workers' lives to such an extent that creating and cultivating a distinct personal brand had become a professional necessity. According to Peters, doing so built trust, loyalty, visibility, influence, and employability. With increased adoption of social media tools by both businesses and consumers in the early 21st century, many business leaders became increasingly concerned with social engagement, both internally among employees and externally with customers and other stakeholders. While many in the business community acknowledged the potential social tools had for improved collaboration, productivity, and brand messaging, the concern that employees would misrepresent their brand, disclose proprietary information, or otherwise damage their company's reputation or ability to conduct business persisted. As a result, many began to advocate for employee branding as a solution to this problem. This helped give new meaning to the concept of brand ambassadorship, positioning everyday employees in public, and potentially high-profile, engagement roles. == Characteristics == === Engaged === Because social employee advocacy is dependent on the perceived authenticity of the employee, engagement is highly valued in social organizations. Further, data show the measurable impact of employee engagement on organizational productivity and profitability: Happy employees were found to be 12 percent more productive. In one study, engaged employees were found to be 38 percent more likely to produce at above-average rates. In another, organizations with engaged employees had a 19 percent higher than average shareholder return, while organizations with disengaged employees experienced shareholder return that was 44 percent below average. Engaged companies were found to outperform disengaged companies by up to 202 percent. Companies with strong focus on culture were found to have an average 13.9 percent turnover rate, while those with a low focus experience were found to have a 48.4 percent turnover rate. === Flexible job environment and work–life balance === The number of professionals working mobile or remote has risen considerably since 2010. While estimates vary, one study found that number of organizations with mobile or remote employees is expected to rise from 24 percent in 2012 to 89 percent by 2020. Other research has estimated that by 2020, 105.4 million professionals will work remotely in America, about 72.3 percent of the total workforce. This change has been linked to a rise in social technologies, including biometrics, wearables, near-field communications, and augmented reality. Social employees have also put a greater emphasis on work–life balance, with many believing that advances in technology can directly support efforts in this area. Purported benefits of this shift include a more flexible workforce, reduced business costs, and greater organizational leverage in attracting and retaining top talent. === Buys into the brand's story === In 2009, thought leader Simon Sinek presented a speech called "How Great Leaders Inspire Action" at a TEDxPugetSound event. Sinek's central argument in this speech was, "People don't buy what you do. They buy why you do it." This concept—that the story behind a business or product offering is a more compelling sales tool than the product itself—is frequently cited in social media marketing as a way to build authentic connections with stakeholders. However, others have argued that for employees to share a brand's story authentically, they must be engaged in that story themselves, and as a result, many companies have made storytelling part of their culture programs. === Collaborative === An implicit tenet in social business is that social technologies aren't a barrier to productivity, but rather a path to increased connectivity. The shift in enterprise software systems like IBM Connections to incorporate social communication models, such as mentions, wikis, and newsfeeds, reflects the changing communication dynamics within business. With an increase in diversity and sophistication in collaborative software platforms, social organizations have sought to find new creative ways to utilize these tools and secure employee buy-in around them. Crowdsourcing has also become popular in social businesses. Examples include AT&T's program The Innovation Pipeline (TIP), begun in 2009, which has generated over 28,000 ideas that have led to over 75 projects with funding exceeding $44 million. IBM has also put considerable resources into such processes, producing its social computing guidelines through employee crowdsourcing, as well as its Connections platform through the Technology Adoption Program (TAP), a more formalized crowdsourcing initiative. Another popular form of internal collaboration is the hack day, or hackathon. Organizations such as Netflix, Facebook, and IBM use hack days to pull employees out of their day-to-day work environments and encourage them to collaborate in nontraditional ways in an attempt to drive disruptive innovation. Social employees are often encouraged to seek external collaboration opportunities with customers and prospects. For example, Procter & Gamble introduced the Live Well Collaborative to connect with external stakeholders and develop products and services for the 50+ demographic. === Social listener === A social listener is someone who engages in social listening, or social media monitoring, for professional means. Social employees can use social media monitoring for a variety of reasons, including professional development, industry news and trends, and gauging market sentiment. Some have argued that social listening is one of the most important components of social business, as it enables organizations to collect rich market data, make more informed strategic decisions, and respond to customer needs more authentically. === Customer-centric === Advocates of customer-centricity in social business argue that social media has changed the dynamic from one-way brand messaging to shared interactions between brand and customer. Brand and customer engagement is seen as a means of creating more lasting connections with customers and prospects and empowering them to become brand promoters. Customer-centric interactions are seen to have distinct value to brands, as research shows that prospects are far more likely to trust brand-related messaging from a friend or family member than they are from a brand. As a means of building social employees, some social advocates have also called for a broader definition of customer to include the employees themselves. In the book The Pursuit of Social Business Excellence, authors Vala Afshar and Brad Martin made the following argument: A social business operates with the guiding principle that each employee's responsi

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