AI Email Enhancer

AI Email Enhancer — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  Competition in artificial intelligence

  Competition in artificial intelligence refers to the rivalry among companies, research institutions, and governments to develop and deploy the most capable artificial intelligence (AI) systems. The competition spans multiple domains, including large language models (LLMs), autonomous vehicles, robotics, computer vision systems, natural language processing (NLP), and AI-optimized hardware. == Background == Competition in AI is driven by potential economic, strategic, and scientific advantages. Breakthroughs in AI can enhance productivity, enable new products and services, and provide geopolitical leverage. The field has experienced rapid progress since the mid-2010s, particularly in machine learning and artificial neural networks, leading to intense rivalry among leading actors. == Corporate competition == Major technology companies are among the most visible competitors in AI. In the United States, firms such as OpenAI, Google DeepMind, Meta Platforms, Microsoft, Anthropic, and Nvidia compete in building advanced LLMs, generative AI platforms, and AI-optimized graphics processing units (GPUs). In China, companies such as Baidu, Alibaba Group, Tencent, and startups such DeepSeek have become leaders in AI deployment, often with state backing. The "[war for talent]" in AI research has become a defining feature of corporate competition. Leading firms often recruit top AI researchers from rivals, sometimes offering multi-million-dollar compensation packages. == National competition == Governments see leadership in AI as a strategic priority. The United States has funded AI research for military, economic, and societal applications, while China has set a target to lead the world in AI by 2030 through its "New Generation Artificial Intelligence Development Plan". Other nations, including the UK, India, Israel, Russia, South Korea, and members of the European Union, have launched national AI strategies. In February 2026 Anthropic said Chinese companies - DeepSeek, Moonshot AI, and MiniMax - were conducting "distillation attacks" in an attempt to copy their model's capabilities, and warned that business wars were closely tied to geopolitical ones: "foreign labs that illicitly distill American models can remove safeguards, feeding model capabilities into their own military, intelligence, and surveillance systems." == Sectors of competition == === Large language models and chatbots competition === Competition to produce the most capable generative text models, with benchmarks such as MMLU and ARC used to evaluate performance has been on scale since the emergence of AI. These systems leverage deep learning, especially transformer architectures, to understand and generate human-like language. Companies and research groups globally compete to develop chatbots that are more capable, reliable, and context-aware. Among the most well-known chatbots is ChatGPT, developed by OpenAI. Since its public release in 2022, ChatGPT has rapidly gained widespread attention for its ability to engage in coherent and versatile conversations, assist with creative writing, and solve complex problems. In response, technology firms introduced competing chatbots aiming to challenge or surpass ChatGPT's capabilities. Notably, DeepSeek, a Chinese AI company, launched an advanced chatbot integrated with their R1 language model, emphasizing strong natural language understanding and multilingual support. Similarly, Grok, developed by xAI (company), integrates conversational AI into vehicles and digital assistants, combining natural language processing with real-time data for personalized user interaction. These chatbots not only compete in language tasks but also demonstrate strategic reasoning capabilities by playing complex games such as chess and Go. This form of competition is reminiscent of historic AI milestones set by programs such as Deep Blue and AlphaGo. The OpenAI’s ChatGPT has been tested in playing chess at various levels, while DeepSeek’s chatbot showcased its prowess in online chess tournaments in early 2024, winning several matches against human and AI opponents. Grok, leveraging Tesla's vast data infrastructure, has demonstrated real-time strategic decision-making in simulation environments that include chess-like games. The competition pushes rapid innovation, with firms racing to improve chatbot conversational depth, reduce biases, increase factual accuracy, and integrate multimodal inputs like images and videos. At the same time, the competition raises questions about AI safety, ethical use, and the societal impacts of increasingly human-like chatbots. === Autonomous vehicles === Companies such as Waymo, Tesla, and Baidu are racing to deploy safe and reliable self-driving car technology. === AI chips === Rivalry between Nvidia, AMD, Intel, and Huawei in designing processors optimized for AI workloads. === Military applications === Development of AI-enabled drones, surveillance systems, and decision-support tools, with associated ethical debates. == Events == In 2023, OpenAI released GPT-4, prompting competitors such as Google DeepMind to accelerate the release of their own models, including Gemini. In 2024, Chinese AI company DeepSeek launched the R1 model, leading OpenAI to release an open-source system, GPT-OSS, as a strategic countermeasure. In 2022, Tesla and Waymo both expanded autonomous taxi services in U.S. cities, competing for regulatory approval and public trust. The U.S. Department of Defense's Project Maven and China's AI-enabled surveillance programs have been cited as examples of military AI rivalry. In 2025, Microsoft hired several senior engineers from Google DeepMind, highlighting the ongoing "talent poaching" competition in the AI sector. == Risks and concerns == Critics warn that unrestrained competition in AI can undermine safety, ethics, and governance. Concerns include the proliferation of biased or unsafe models, escalation in autonomous weapons, and reduced cooperation on safety standards.

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  Pull technology

  Pull coding or client pull is a style of network communication, where the initial request for data originates from the client, and then is responded to by the server. The reverse is known as push technology, where the server pushes data to clients. Pull requests form the foundation of network computing, where many clients request data from centralized servers. Pull is used extensively on the Internet for HTTP page requests from websites. A push can also be simulated using multiple pulls within a short amount of time. For example, when pulling POP3 email messages from a server, a client can make regular pull requests, every few minutes. To the user, the email then appears to be pushed, as emails appear to arrive close to real-time. A trade-off of this system is that it places a heavier load on both the server and network to function correctly. Many web feeds, such as RSS are technically pulled by the client. With RSS, the user's RSS reader polls the server periodically for new content; the server does not send information to the client unrequested. This continual polling is inefficient and has contributed to the shutdown or reduction of several popular RSS feeds that could not handle the bandwidth. For solving this problem, the WebSub protocol, as another example of a push code, was devised. Podcasting is specifically a pull technology. When a new podcast episode is published to an RSS feed, it sits on the server until it is requested by a feed reader, mobile podcasting app, or directory. Directories such as Apple Podcasts (iTunes), The Blubrry Directory, and many apps' directories request the RSS feed periodically to update the Podcast's listing on those platforms. Subscribers to those RSS feeds via app or reader will get the episodes when they request the RSS feed next time, independent of when the directory listing updates.

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  Foreground detection

  Foreground detection is one of the major tasks in the field of computer vision and image processing whose aim is to detect changes in image sequences. Background subtraction is any technique which allows an image's foreground to be extracted for further processing (object recognition etc.). Many applications do not need to know everything about the evolution of movement in a video sequence, but only require the information of changes in the scene, because an image's regions of interest are objects (humans, cars, text etc.) in its foreground. After the stage of image preprocessing (which may include image denoising, post processing like morphology etc.) object localisation is required which may make use of this technique. Foreground detection separates foreground from background based on these changes taking place in the foreground. It is a set of techniques that typically analyze video sequences recorded in real time with a stationary camera. == Description == All detection techniques are based on modelling the background of the image, i.e., setting the background and detecting which changes occur. Defining the background can be difficult when it contains shapes, shadows, and moving objects. In defining the background, it is assumed that stationary objects may vary in color and intensity over time. Scenarios in which these techniques apply tend to be very diverse. There can be highly variable sequences, such as images with different lighting, interiors, exteriors, quality, and noise. In addition to real-time processing, systems need to adapt to these changes. A foreground detection system should be able to: Develop a background model (estimate). Be robust to lighting changes, repetitive movements (leaves, waves, shadows), and long-term changes. == Background subtraction == Background subtraction is a widely used approach for detecting moving objects in videos from static cameras. The rationale in the approach is that of detecting the moving objects from the difference between the current frame and a reference frame, often called "background image", or "background model". Background subtraction is mostly done if the image in question is a part of a video stream. Background subtraction provides important cues for numerous applications in computer vision, for example surveillance tracking or human pose estimation. Background subtraction is generally based on a static background hypothesis which is often not applicable in real environments. With indoor scenes, reflections or animated images on screens lead to background changes. Similarly, due to wind, rain or illumination changes brought by weather, static backgrounds methods have difficulties with outdoor scenes. == Temporal average filter == The temporal average filter is a method that was proposed at the Velastin. This system estimates the background model from the median of all pixels of a number of previous images. The system uses a buffer with the pixel values of the last frames to update the median for each image. To model the background, the system examines all images in a given time period called training time. At this time, we only display images and will find the median, pixel by pixel, of all the plots in the background this time. After the training period for each new frame, each pixel value is compared with the input value of funds previously calculated. If the input pixel is within a threshold, the pixel is considered to match the background model and its value is included in the pixbuf. Otherwise, if the value is outside this threshold pixel is classified as foreground, and not included in the buffer. This method cannot be considered very efficient because they do not present a rigorous statistical basis and requires a buffer that has a high computational cost. == Conventional approaches == A robust background subtraction algorithm should be able to handle lighting changes, repetitive motions from clutter and long-term scene changes. The following analyses make use of the function of V(x,y,t) as a video sequence where t is the time dimension, x and y are the pixel location variables. e.g. V(1,2,3) is the pixel intensity at (1,2) pixel location of the image at t = 3 in the video sequence. === Using frame differencing === A motion detection algorithm begins with the segmentation part where foreground or moving objects are segmented from the background. The simplest way to implement this is to take an image as background and take the frames obtained at the time t, denoted by I(t) to compare with the background image denoted by B. Here using simple arithmetic calculations, we can segment out the objects simply by using image subtraction technique of computer vision meaning for each pixels in I(t), take the pixel value denoted by P[I(t)] and subtract it with the corresponding pixels at the same position on the background image denoted as P[B]. In mathematical equation, it is written as: P [ F ( t ) ] = P [ I ( t ) ] − P [ B ] {\displaystyle P[F(t)]=P[I(t)]-P[B]} The background is assumed to be the frame at time t. This difference image would only show some intensity for the pixel locations which have changed in the two frames. Though we have seemingly removed the background, this approach will only work for cases where all foreground pixels are moving, and all background pixels are static. A threshold "Threshold" is put on this difference image to improve the subtraction (see Image thresholding): | P [ F ( t ) ] − P [ F ( t + 1 ) ] | > T h r e s h o l d {\displaystyle |P[F(t)]-P[F(t+1)]|>\mathrm {Threshold} } This means that the difference image's pixels' intensities are 'thresholded' or filtered on the basis of value of Threshold. The accuracy of this approach is dependent on speed of movement in the scene. Faster movements may require higher thresholds. === Mean filter === For calculating the image containing only the background, a series of preceding images are averaged. For calculating the background image at the instant t: B ( x , y , t ) = 1 N ∑ i = 1 N V ( x , y , t − i ) {\displaystyle B(x,y,t)={1 \over N}\sum _{i=1}^{N}V(x,y,t-i)} where N is the number of preceding images taken for averaging. This averaging refers to averaging corresponding pixels in the given images. N would depend on the video speed (number of images per second in the video) and the amount of movement in the video. After calculating the background B(x,y,t) we can then subtract it from the image V(x,y,t) at time t = t and threshold it. Thus the foreground is: | V ( x , y , t ) − B ( x , y , t ) | > T h {\displaystyle |V(x,y,t)-B(x,y,t)|>\mathrm {Th} } where Th is a threshold value. Similarly, we can also use median instead of mean in the above calculation of B(x,y,t). Usage of global and time-independent thresholds (same Th value for all pixels in the image) may limit the accuracy of the above two approaches. === Running Gaussian average === For this method, Wren et al. propose fitting a Gaussian probabilistic density function (pdf) on the most recent n {\displaystyle n} frames. In order to avoid fitting the pdf from scratch at each new frame time t {\displaystyle t} , a running (or on-line cumulative) average is computed. The pdf of every pixel is characterized by mean μ t {\displaystyle \mu _{t}} and variance σ t 2 {\displaystyle \sigma _{t}^{2}} . The following is a possible initial condition (assuming that initially every pixel is background): μ 0 = I 0 {\displaystyle \mu _{0}=I_{0}} σ 0 2 = ⟨ some default value ⟩ {\displaystyle \sigma _{0}^{2}=\langle {\text{some default value}}\rangle } where I t {\displaystyle I_{t}} is the value of the pixel's intensity at time t {\displaystyle t} . In order to initialize variance, we can, for example, use the variance in x and y from a small window around each pixel. Note that background may change over time (e.g. due to illumination changes or non-static background objects). To accommodate for that change, at every frame t {\displaystyle t} , every pixel's mean and variance must be updated, as follows: μ t = ρ I t + ( 1 − ρ ) μ t − 1 {\displaystyle \mu _{t}=\rho I_{t}+(1-\rho )\mu _{t-1}} σ t 2 = d 2 ρ + ( 1 − ρ ) σ t − 1 2 {\displaystyle \sigma _{t}^{2}=d^{2}\rho +(1-\rho )\sigma _{t-1}^{2}} d = | ( I t − μ t ) | {\displaystyle d=|(I_{t}-\mu _{t})|} Where ρ {\displaystyle \rho } determines the size of the temporal window that is used to fit the pdf (usually ρ = 0.01 {\displaystyle \rho =0.01} ) and d {\displaystyle d} is the Euclidean distance between the mean and the value of the pixel. We can now classify a pixel as background if its current intensity lies within some confidence interval of its distribution's mean: | ( I t − μ t ) | σ t > k ⟶ foreground {\displaystyle {\frac {|(I_{t}-\mu _{t})|}{\sigma _{t}}}>k\longrightarrow {\text{foreground}}} | ( I t − μ t ) | σ t ≤ k ⟶ background {\displaystyle {\frac {|(I_{t}-\mu _{t})|}{\sigma _{t}}}\leq k\longrightarrow {\text{background}}} where the parameter k {\displaystyle k} is a free threshold (usuall

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  The Dodo (website)

  The Dodo is an American online publisher focused on animals. The website was launched in January 2014 by Izzie Lerer, the daughter of media executive Kenneth Lerer, and journalist Kerry Lauerman. The Dodo has become one of the most popular Facebook publishers, garnering 1 billion video views from the social network in November 2015. The Dodo is headquartered in New York, New York. == History == The company—named after the first recorded species that humans drove to extinction—was founded by Lerer out of "a personal passion for the subject manner". Lerer has a PhD in animal studies with a focus on animal ethics and human relationships from Columbia University, launching the website after noticing the viral success of animal videos online but seeing no one "really owned the space." The Dodo's editorial and video production staff unionized with the Writers Guild of America, East in April 2018.

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  QANDA

  QANDA (stands for 'Q and A') is an AI-based learning platform developed by Mathpresso Inc., a South Korea-based education technology company. Its best known feature is a solution search, which uses optical character recognition technology to scan problems and provide step-by-step solutions and learning content. As of March 2024, QANDA solved over 6.3 billion questions. QANDA has 90 million total registered users and has reached 8 million monthly active users (MAU) in 50 countries. 90% of the cumulative users are from overseas such as Vietnam and Indonesia. In January 2024, its MathGPT, a math-specific small large language model set a new world record, surpassed Microsoft's 'ToRA 13B', the previous record holder in benchmarks assessing mathematical performance such as 'MATH' (high school math) and 'GSM8K' (grade school math). 'MathGPT' was co-developed with Upstage and KT. In March 2024, Mathpresso launched 'Cramify' (formerly known as Prep.Pie), an AI-powered study material generator designed to create personalized exam prep materials for U.S. college students. It uses generative AI to create customized study materials uploaded by students. Its features include a range of tools including study summarizer and question solver. == History == Co-founder Jongheun ‘Ray’ Lee first came up with the idea of QANDA during his freshman year in college. While he was tutoring to earn money, Lee realized that the quality of education a student receives is greatly based on their location. Lee saw his K-12 students were regularly asking similar questions and realized that these questions were from a pre-selected number of textbooks currently being used in schools. He decided to team up with his high school friend, Yongjae ‘Jake’ Lee to build a platform whereby, one uses a mobile app to scan and submit questions, and students can ask and receive detailed responses. Lee's school friends, Wonguk Jung and Hojae Jeong, joined the team. In June 2015, Mathpresso, Inc. was founded in Seoul, South Korea. In January 2016, Mathpresso's first product QANDA was launched. It supported a Q&A feature between students and tutors. In October 2017, QANDA introduced an AI-based search capability that permitted users to search for answers in seconds. In April 2020, Jake Yongjae Lee(CEO & co-founder) and Ray Jongheun Lee (co-founder) were selected as Forbes 30 under 30 Asia. In June 2021, QANDA raised $50 million in series C funding. Jake Yongjae Lee was recognized as an Innovator Under 35 by MIT Technology Review. In November 2021, QANDA secured a strategic investment from Google. Since its inception, it has received backing in Series C funding from investors namely Google, Yellowdog, GGV Capital, Goodwater Capital, KDB, and SKS Private Equity with participation from SoftBank Ventures Asia, Legend Capital, Mirae Asset Venture Investment, and Smilegate Investment. In September 2023, Mathpresso has raised $8 million (10 billion KRW) from Korea's telecom giant, KT. The total cumulative investment is about 130 million US dollars. The partnership aims to accelerate the development of an education-specific Large Language Model. The company intends to incorporate the LLM model to fortify its AI tutor, which later will be integrated into the existing services: QANDA App, B2B & B2G Saas, and 1:1 online tutoring (QANDA Tutor). == Features == QANDA features OCR-based solution search, one-on-one Q&A tutoring, a study timer. In 2021, QANDA launched additional features, including the premium subscription model that offers unlimited “byte-sized” micro-video lectures and the community feature that enhances collaborative learning. In 2021, QANDA launched QANDA Tutor, a tablet-based 1:1 tutoring service and QANDA Study, a 1:N online school in Vietnam. In 2022, QANDA launched an exam prep feature that offers past exam materials from school via online. This feature is currently available in South Korea. In August 2023, QANDA launched a beta version of an LLM-powered AI Tutor. == Awards and recognition == Best Hidden Gems of 2017 by Google Playstore 2018 AWS AI Startup Challenge Award National representative for the Google AI for Social Good APAC, 2018 Best Self-Improvement Apps of 2018 by Google Playstore GSV Edtech 150 — the Most Transformational Growth Companies in Digital Learning Speaker at the Google App Summit, 2021 Selected as a prospect unicorn company by Korea Technology Finance Corporation in 2023 Winner of G20-DIA Global Pitching in 2023 2021, 2022, 2023 East Asia EdTech 150 by HolonIQ

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  Digital anthropology

  Digital anthropology is the anthropological study of the relationship between humans and digital-era technology. The field is new, and thus has a variety of names with a variety of emphases. These include techno-anthropology, digital ethnography, cyberanthropology, and virtual anthropology. == Definition and scope == Most anthropologists who use the phrase "digital anthropology" are specifically referring to online and Internet technology. The study of humans' relationship to a broader range of technology may fall under other subfields of anthropological study, such as cyborg anthropology. The Digital Anthropology Group (DANG) is classified as an interest group in the American Anthropological Association. DANG's mission includes promoting the use of digital technology as a tool of anthropological research, encouraging anthropologists to share research using digital platforms, and outlining ways for anthropologists to study digital communities. Cyberspace or the "virtual world" itself can serve as a "field" site for anthropologists, allowing the observation, analysis, and interpretation of the sociocultural phenomena springing up and taking place in any interactive space. National and transnational communities, enabled by digital technology, establish a set of social norms, practices, traditions, storied history and associated collective memory, migration periods, internal and external conflicts, potentially subconscious language features and memetic dialects comparable to those of traditional, geographically confined communities. This includes the various communities built around free and open-source software, online platforms such as Facebook, Twitter/X, Instagram, 4chan and Reddit and their respective sub-sites, and politically motivated groups like Anonymous, WikiLeaks, or the Occupy movement. A number of academic anthropologists have conducted traditional ethnographies of virtual worlds, such as Bonnie Nardi's study of World of Warcraft or Tom Boellstorff's study of Second Life. Academic Gabriella Coleman has done ethnographic work on the Debian software community and the Anonymous hacktivist network. Theorist Nancy Mauro-Flude conducts ethnographic field work on computing arts and computer subcultures such as systerserver.net a part of the communities of feminist web servers and the Feminist Internet network. Eitan Y. Wilf examines the intersection of artists' creativity and digital technology and artificial intelligence. Yongming Zhou studied how in China the internet is used to participate in politics. Eve M. Zucker and colleagues study the shift to digital memorialization of mass atrocities and the emergent role of artificial intelligence in these processes. Victoria Bernal conducted ethnographic research on the themes of nationalism and citizenship among Eritreans participating in online political engagement with their homeland. Anthropological research can help designers adapt and improve technology. Australian anthropologist Genevieve Bell did extensive user experience research at Intel that informed the company's approach to its technology, users, and market. == Methodology == === Digital fieldwork === Many digital anthropologists who study online communities use traditional methods of anthropological research. They participate in online communities in order to learn about their customs and worldviews, and back their observations with private interviews, historical research, and quantitative data. Their product is an ethnography, a qualitative description of their experience and analyses. Other anthropologists and social scientists have conducted research that emphasizes data gathered by websites and servers. However, academics often have trouble accessing user data on the same scale as social media corporations like Facebook and data mining companies like Acxiom. In terms of method, there is a disagreement in whether it is possible to conduct research exclusively online or if research will only be complete when the subjects are studied holistically, both online and offline. Tom Boellstorff, who conducted a three-year research as an avatar in the virtual world Second Life, defends the first approach, stating that it is not just possible, but necessary to engage with subjects “in their own terms”. Others, such as Daniel Miller, have argued that an ethnographic research should not exclude learning about the subject's life outside the internet. === Digital technology as a tool of anthropology === The American Anthropological Association offers an online guide for students using digital technology to store and share data. Data can be uploaded to digital databases to be stored, shared, and interpreted. Text and numerical analysis software can help produce metadata, while a codebook may help organize data. == Ethics == Online fieldwork offers new ethical challenges. According to the American Anthropological Association's ethics guidelines, anthropologists researching a community must make sure that all members of that community know they are being studied and have access to data the anthropologist produces. However, many online communities' interactions are publicly available for anyone to read, and may be preserved online for years. Digital anthropologists debate the extent to which lurking in online communities and sifting through public archives is ethical. The Association also asserts that anthropologists' ability to collect and store data at all is "a privilege", and researchers have an ethical duty to store digital data responsibly. This means protecting the identity of participants, sharing data with other anthropologists, and making backup copies of all data. == Prominent figures == Genevieve Bell is an Australian cultural anthropologist credited for pioneering the User Experience field. During her time working for Intel Corporation, Bell studied how various cultures from around the world interacted with and experienced technology. Researching and improving user experience allows companies and designers to gather data regarding how users utilize their digital products and what requires improvement or expansion. Tom Boellstorff is an anthropologist known for Coming of Age in Second Life: An Anthropologist Explores the Virtually Human where he conducted research on how engaging in virtual worlds affects the player’s sense of self. Gabriella Coleman is an American anthropologist concerned with the politics, ethics, and culture of hacking and online activism. Coleman’s most notable ethnography features the hacktivist collective Anonymous, where she argues that various genres of hacking exist according to the social conditions at play. Coleman is dedicated to making her ethnography accessible to a diverse audience, including academics and non-academics. Diana E. Forsythe was an American anthropologist of science and technology and the author of the essays featured in Studying Those Who Study Us: An Anthropologist in the World of Artificial Intelligence. She asked relevant questions such as how should humans interact with computers and how gender roles are maintained in technology-oriented occupations. Heather Horst is a sociocultural anthropologist interested in the relationship between digital social relations and material culture. Nancy Mauro-Flude is a design anthropologist whose work explores the tacit relations between embodied cognition, computational materiality, maker culture, self-hosted webserver cooperatives, creative practice, and artistic research in digital infrastructure and Internet publishing. Mizuko Ito is a Japanese cultural anthropologist specializing in technology use and the intersection between computers and the social sciences. Her primary interest is in how young people utilize media technology and how it can be used to engage students in education. Daniel Miller is an anthropologist with a concentration in digital anthropology. His research includes the smartphone and perpetual opportunism, the intent and consequences of posting on social media in various geographical locations, and how hospice patients use media to socialize in the last stage of their lives. Mike Wesch is a cultural anthropologist interested in how people share their lives, cultures, and beliefs through digital media.

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  Hashtag

  A hashtag is a metadata tag operator that is prefaced by the hash symbol, #. On social media, hashtags are used on microblogging and photo-sharing services–especially Twitter and Tumblr–as a form of user-generated tagging that enables cross-referencing of content by topic or theme. For example, a search within Instagram for the hashtag #flowers returns all posts that have been tagged with that term. After the initial hash symbol, a hashtag may include letters, numerals or other punctuation. The use of hashtags was first proposed by American blogger and product consultant Chris Messina in a 2007 tweet. Messina made no attempt to patent the use because he felt that "they were born of the internet, and owned by no one". Hashtags became entrenched in the culture of Twitter and soon emerged across Instagram, Facebook, and YouTube. In June 2014, hashtag was added to the Oxford English Dictionary as "a word or phrase with the symbol # in front of it, used on social media websites and apps so that you can search for all messages with the same subject". == Origin and acceptance == The number sign or hash symbol, #, has long been used in information technology to highlight specific pieces of text. In 1970, the number sign was used to denote immediate address mode in the assembly language of the PDP-11 when placed next to a symbol or a number, and around 1973, '#' was introduced in the C programming language to indicate special keywords that the C preprocessor had to process first. The pound sign was adopted for use within IRC (Internet Relay Chat) networks around 1988 to label groups and topics. Channels or topics that are available across an entire IRC network are prefixed with a hash symbol # (as opposed to those local to a server, which uses an ampersand '&'). The use of the pound sign in IRC inspired Chris Messina to propose a similar system on Twitter to tag topics of interest on the microblogging network. He proposed the usage of hashtags on Twitter: How do you feel about using # (pound) for groups. As in #barcamp [msg]? According to Messina, he suggested use of the hashtag to make it easy for lay users without specialized knowledge of search protocols to find specific relevant content. Therefore, the hashtag "was created organically by Twitter users as a way to categorize messages". The first published use of the term "hash tag" was in a blog post "Hash Tags = Twitter Groupings" by Stowe Boyd, on August 26, 2007, according to lexicographer Ben Zimmer, chair of the American Dialect Society's New Words Committee. Messina's suggestion to use the hashtag was not immediately adopted by Twitter, but the convention gained popular acceptance when hashtags were used in tweets relating to the 2007 San Diego forest fires in Southern California. The hashtag gained international acceptance during the 2009–2010 Iranian election protests; Twitter users used both English- and Persian-language hashtags in communications during the events. Hashtags have since played critical roles in recent social movements such as #jesuischarlie, #BLM, and #MeToo. Beginning July 2, 2009, Twitter began to hyperlink all hashtags in tweets to Twitter search results for the hashtagged word (and for the standard spelling of commonly misspelled words). In 2010, Twitter introduced "Trending Topics" on the Twitter front page, displaying hashtags that are rapidly becoming popular, and the significance of trending hashtags has become so great that the company makes significant efforts to foil attempts to spam the trending list. During the 2010 World Cup, Twitter explicitly encouraged the use of hashtags with the temporary deployment of "hashflags", which replaced hashtags of three-letter country codes with their respective national flags. Other platforms such as YouTube and Gawker Media followed in officially supporting hashtags, and real-time search aggregators such as Google Real-Time Search began supporting hashtags. == Format == A hashtag must begin with a hash (#) character followed by other characters, and is terminated by a space or the end of the line. Some platforms may require the # to be preceded with a space. Most or all platforms that support hashtags permit the inclusion of letters (without diacritics), numerals, and underscores. Other characters may be supported on a platform-by-platform basis. Some characters, such as "&", are generally not supported as they may already serve other search functions. Hashtags are not case sensitive (a search for "#hashtag" will match "#HashTag" as well), but the use of embedded capitals (i.e., CamelCase) increases legibility and improves accessibility. Languages that do not use word dividers handle hashtags differently. In China, microblogs Sina Weibo and Tencent Weibo use a double-hashtag-delimited #HashName# format, since the lack of spacing between Chinese characters necessitates a closing tag. Twitter uses a different syntax for Chinese characters and orthographies with similar spacing conventions: the hashtag contains unspaced characters, separated from preceding and following text by spaces (e.g., '我 #爱 你' instead of '我#爱你') or by zero-width non-joiner characters before and after the hashtagged element, to retain a linguistically natural appearance (displaying as unspaced '我‌#爱‌你', but with invisible non-joiners delimiting the hashtag). === Etiquette and regulation === Some communities may limit, officially or unofficially, the number of hashtags permitted on a single post. Misuse of hashtags can lead to account suspensions. Twitter warns that adding hashtags to unrelated tweets, or repeated use of the same hashtag without adding to a conversation can filter an account from search results, or suspend the account. Individual platforms may deactivate certain hashtags either for being too generic to be useful, such as #photography on Instagram, or due to their use to facilitate illegal activities. === Alternate formats === In 2009, StockTwits began using ticker symbols preceded by the dollar sign (e.g., $XRX). In July 2012, Twitter began supporting the tag convention and dubbed it the "cashtag". The convention has extended to national currencies, and Cash App has implemented the cashtag to mark usernames. == Function == Hashtags are particularly useful in unmoderated forums that lack a formal ontological organization. Hashtags help users find content similar interest. Hashtags are neither registered nor controlled by any one user or group of users. They do not contain any set definitions, meaning that a single hashtag can be used for any number of purposes, and that the accepted meaning of a hashtag can change with time. Hashtags intended for discussion of a particular event tend to use an obscure wording to avoid being caught up with generic conversations on similar subjects, such as a cake festival using #cakefestival rather than simply #cake. However, this can also make it difficult for topics to become "trending topics" because people often use different spelling or words to refer to the same topic. For topics to trend, there must be a consensus, whether silent or stated, that the hashtag refers to that specific topic. Hashtags may be used informally to express context around a given message, with no intent to categorize the message for later searching, sharing, or other reasons. Hashtags may thus serve as a reflexive meta-commentary. This can help express contextual cues or offer more depth to the information or message that appears with the hashtag. "My arms are getting darker by the minute. #toomuchfaketan". AnoHashtags can also be used to express personal feelings and emotions. ther function of the hashtag can be used to express personal feelings and emotions. For example, with "It's Monday!! #excited #sarcasm" in which the adjectives are directly indicating the emotions of the speaker. Verbal use of the word hashtag is sometimes used in informal conversations. Use may be humorous, such as "I'm hashtag confused!" By August 2012, use of a hand gesture, sometimes called the "finger hashtag", in which the index and middle finger both hands are extended and arranged perpendicularly to form the hash, was documented. === Co-optation by other industries === Companies, businesses, and advocacy organizations have taken advantage of hashtag-based discussions for promotion of their products, services or campaigns. In the early 2010s, some television broadcasters began to employ hashtags related to programs in digital on-screen graphics, to encourage viewers to participate in a backchannel of discussion via social media prior to, during, or after the program. Television commercials have sometimes contained hashtags for similar purposes. The increased usage of hashtags as brand promotion devices has been compared to the promotion of branded "keywords" by AOL in the late 1990s and early 2000s, as such keywords were also promoted at the end of television commercials and series episodes. Organized real-world events have used hashta

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  Democratization of technology

  Democratization of technology is the process by which access to technology rapidly extends to an ever-broader audience, especially from a select group of people to the average public. New technologies and improved user experiences have empowered those outside of the technical industry to access and use technological products and services. At an increasing scale, consumers have greater access to use and purchase technologically sophisticated products, as well as to participate meaningfully in the development of these products. Industry innovation and user demand have been associated with more affordable, user-friendly products. This is an ongoing process, beginning with the development of mass production and increasing dramatically as digitization became commonplace. Thomas Friedman argued that the era of globalization has been characterized by the democratization of technology, democratization of finance, and democratization of information. Technology has been critical in the latter two processes, facilitating the rapid expansion of access to specialized knowledge and tools, as well as changing the way that people view and demand such access. A counter argument is that this is just a process of 'massification' - more people can use banks, technology, have access to information, but it does not mean there is any more democratic influence over its production, or that this massification promotes Democracy. == History == Scholars and social critics often cite the invention of the printing press as a major invention that changed the course of history. The force of the printing press rested not in its impact on the printing industry or inventors, but on its ability to transmit information to a broader public by way of mass production. This event is so widely recognized because of its social impact – as a democratizing force. The printing press is often seen as the historical counterpart to the Internet. After the development of the Internet in 1969, its use remained limited to communications between scientists and within government, although use of email and boards gained popularity among those with access. It did not become a popular means of communication until the 1990s. In 1993 the US federal government opened the Internet to commerce and the creation of HTML formed the basis for universal accessibility. === Major innovations === The Internet has played a critical role in modern life as a typical feature of most Western households, and has been key in the democratization of knowledge. It not only constitutes arguably the most critical innovation in this trend thus far; it has also allowed users to gain knowledge of and access to other technologies. Users can learn of new developments more quickly, and purchase high-tech products otherwise only actively marketed to recognized experts. Social media has also empowered and emboldened users to become contributors and critics of technological developments. Some have argued that cloud computing is having a major effect by allowing users greater access through mobility and pay-as-you-use capacity. The open-source model allows users to participate directly in development of software, rather than indirect participation, through contributing opinions. By being shaped by the user, development is directly responsive to user demand and can be obtained for free or at a low cost. In a comparable trend, arduino and littleBits have made electronics more accessible to users of all backgrounds and ages. The development of 3D printers has the potential to increasingly democratize production. Generative artificial intelligence tools have the potential to democratize the process of innovation by improving the ability of individuals to specify and visualize ideas. The democratization of artificial intelligence refers to the transition from AI as a high-cost, specialized field to one accessible to non-experts and smaller organizations. This process is driven by the release of open-weights models, the availability of cloud computing for model training, and the emergence of no-code development platforms. While early AI development was concentrated within Big Tech firms and elite research universities, the 2020s saw a proliferation of public tools like ChatGPT and repositories such as Hugging Face, which lowered the technical barriers to entry. However, the trend has faced criticism as the "illusion of democratization," as the underlying GPU hardware remains concentrated among a few global providers. == Cultural impact == This trend is linked to the spread of knowledge of and ability to perform high-tech tasks, challenging previous conceptions of expertise. Widespread access to technology, including lower costs, was critical to the transition to the new economy. Similarly, democratization of technology was also fuelled by this economic transition, which produced demands for technological innovation and optimism in technology-driven progress. Since the 1980s, a spreading constructivist conception of technology has emphasized that the social and technical domains are critically intertwined. Scholars have argued that technology is non-neutral, defined contextually and locally by a certain relationship with society. Andrew Feenberg, a central thinker in the philosophy of technology, argued that democratizing technology means expanding technological design to include alternative interests and values. When successful in doing so, this can be a tool for increasing inclusiveness. This also suggests an important participatory role for consumers if technology is to be truly democratic. Feenberg asserts that this must be achieved by consumer intervention in a liberated design process. Improved access to specialized knowledge and tools has been associated with an increase in the "do it yourself" (DIY) trend. This has also been associated with consumerization, whereby personal or privately owned devices and software are also used for business purposes. Some have argued that this is linked to reduced dependence on traditional information technology departments. Astra Taylor, the author of the book The People's Platform: Taking Back Power and Culture in the Digital Age, argues, "The promotion of Internet-enabled amateurism is a lazy substitute for real equality of opportunity." === Industry impact === In some ways, democratization of technology has strengthened this industry. Markets have broadened and diversified. Consumer feedback and input is available at a very low or no cost. However, related industries are experiencing decreased demand for qualified professionals as consumers are able to fill more of their demands themselves. Users of a range of types and status have access to increasingly similar technology. Because of the decreased costs and expertise necessary to use products and software, professionals (e.g. in the audio industry) may experience loss of work. In some cases, technology is accessible but sufficiently complex that most users without specialized training are able to operate it without necessarily understanding how it works. Additionally, the process of consumerization has led to an influx in the number of devices in businesses and accessing private networks that IT departments cannot control or access. While this can lead to lowered operating costs and increased innovation, it is also associated with security concerns that most businesses are unable to address at the pace of the spread of technology. === Political impact === Some scholars have argued that technological change will bring about a third wave of democracy. The Internet has been recognized for its role in promoting increased citizen advocacy and government transparency. Jesse Chen, a leading thinker in democratic engagement technologies, distinguishes the democratizing effects of technology from democracy itself. Chen has argued that, while the Internet may have democratizing effects, the Internet alone cannot deliver democracy at all levels of society unless technologies are purposely designed for the nuances of democracy, specifically the engagement of large groups of people in between elections in and beyond government. The spread of the Internet and other forms of technology has led to increased global connectivity. Many scholars believe that it has been associated in the developing world not only with increased Western influence, but also with the spread of democracy through increased communication, efficiency, and access to information. Scholars have drawn associations between the level of technological connectedness and democracy in many nations. Technology can enhance democracy in the developed world as well. In addition to increased communication and transparency, some electorates have implemented online voting to accommodate an increased number of citizens.

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  ReactiveX

  ReactiveX (Rx, also known as Reactive Extensions) is a software library originally created by Microsoft that allows imperative programming languages to operate on sequences of data regardless of whether the data is synchronous or asynchronous. It provides a set of sequence operators that operate on each item in the sequence. It is an implementation of reactive programming and provides a blueprint for the tools to be implemented in multiple programming languages. == Overview == ReactiveX is an API for asynchronous programming with observable streams. Asynchronous programming allows programmers to call functions and then have the functions "callback" when they are done, usually by giving the function the address of another function to execute when it is done. Programs designed in this way often avoid the overhead of having many threads constantly starting and stopping. Observable streams (i.e. streams that can be observed) in the context of Reactive Extensions are like event emitters that emit three events: next, error, and complete. An observable emits next events until it either emits an error event or a complete event. However, at that point it will not emit any more events, unless it is subscribed to again. The examples below use the RxJS implementation of Reactive Extensions for the JavaScript programming language. === Motivation === For sequences of data, it combines the advantages of iterators with the flexibility of event-based asynchronous programming. It also works as a simple promise, eliminating the pyramid of doom that results from multiple layers of callbacks. === Observables and observers === ReactiveX is a combination of ideas from the observer and the iterator patterns and from functional programming. An observer subscribes to an observable sequence. The sequence then sends the items to the observer one at a time, usually by calling the provided callback function. The observer handles each one before processing the next one. If many events come in asynchronously, they must be stored in a queue or dropped. In ReactiveX, an observer will never be called with an item out of order or (in a multi-threaded context) called before the callback has returned for the previous item. Asynchronous calls remain asynchronous and may be handled by returning an observable. It is similar to the iterators pattern in that if a fatal error occurs, it notifies the observer separately (by calling a second function). When all the items have been sent, it completes (and notifies the observer by calling a third function). The Reactive Extensions API also borrows many of its operators from iterator operators in other programming languages. Reactive Extensions is different from functional reactive programming as the Introduction to Reactive Extensions explains: It is sometimes called "functional reactive programming" but this is a misnomer. ReactiveX may be functional, and it may be reactive, but "functional reactive programming" is a different animal. One main point of difference is that functional reactive programming operates on values that change continuously over time, while ReactiveX operates on discrete values that are emitted over time. (See Conal Elliott's work for more-precise information on functional reactive programming.) === Reactive operators === An operator is a function that takes one observable (the source) as its first argument and returns another observable (the destination, or outer observable). Then for every item that the source observable emits, it will apply a function to that item, and then emit it on the destination Observable. It can even emit another Observable on the destination observable. This is called an inner observable. An operator that emits inner observables can be followed by another operator that in some way combines the items emitted by all the inner observables and emits the item on its outer observable. Examples include: switchAll – subscribes to each new inner observable as soon as it is emitted and unsubscribes from the previous one. mergeAll – subscribes to all inner observables as they are emitted and outputs their values in whatever order it receives them. concatAll – subscribes to each inner observable in order and waits for it to complete before subscribing to the next observable. Operators can be chained together to create complex data flows that filter events based on certain criteria. Multiple operators can be applied to the same observable. Some of the operators that can be used in Reactive Extensions may be familiar to programmers who use functional programming language, such as map, reduce, group, and zip. There are many other operators available in Reactive Extensions, though the operators available in a particular implementation for a programming language may vary. ==== Reactive operator examples ==== Here is an example of using the map and reduce operators. We create an observable from a list of numbers. The map operator will then multiply each number by two and return an observable. The reduce operator will then sum up all the numbers provided to it (the value of 0 is the starting point). Calling subscribe will register an observer that will observe the values from the observable produced by the chain of operators. With the subscribe method, we are able to pass in an error-handling function, called whenever an error is emitted in the observable, and a completion function when the observable has finished emitting items. ==== Usage in stream-oriented programming ==== Certain RxJS primitives such as BehaviorSubject make it possible to create pure stateful streams to track application state of arbitrary complexity in simple terms. The button below will feed an event to the stream, which in turn will re-emit the next natural number every time, back into the tag that follows and displays the count of clicks detected. Libraries such as Rimmel.js, designed around RxJS Observables, enable integration between reactive streams and the HTML DOM: == History == Reactive Extensions was created by the Cloud Programmability Team at Microsoft around 2011, as a byproduct of a larger effort called Volta. It was originally intended to provide an abstraction for events across different tiers in an application to support tier splitting in Volta. The project's logo represents an electric eel, which is a reference to Volta. The extensions suffix in the name is a reference to the Parallel Extensions technology which was invented around the same time; the two are considered complementary. The initial implementation of Rx was for .NET Framework and was released on June 21, 2011. Later, the team started the implementation of Rx for other platforms, including JavaScript and C++. The technology was released as open source in late 2012, initially on CodePlex. Later, the code moved to GitHub and has been ported to several other languages, including Go, Java, Kotlin, PHP and Rust.

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  Futel

  Futel is a public arts organization in Portland, Oregon dedicated to preserving and maintaining public telephone hardware and offering free phone and basic information services. Futel was founded by Karl Anderson, a former software engineer, and Elijah St. Clair. == Technology == Karl Anderson stated that one motivation for the project was to explore the idea of urban furniture. Other reasons were to preserve an important part of hacker history, and to salvage and re-use manufactured items at the end of their lifecycle. The original Futel phones were set up in Portland, Oregon. The organization cleans and repurposes old public payphones which are often salvaged from Craigslist or scrappers. Using interface boxes, they are converted into VoIP phones which are made available publicly, with no cost for phone calls. Anderson has said the service runs on "Asterisk and OpenVPN and a lot of scripts." The payphones operate using publicly-available internet connections. The phones have automated phone trees and users can make a call to local social services, to a weather forecast line, or access local transit information. Volunteers act as telephone operators, offering information about the Futel service, or are available for conversation. Users using Futel's phones may also access voicemail boxes. The system has a "wildcard line" where people can listen to samples of audio left on the main voicemail line along with commentary from Anderson and others. == Network == In February 2021, there were 10 Futel phones in Portland and 3 in other cities. Phones were set up in Detroit and Ypsilanti, Michigan, and Long Beach, Washington. The organization has provided free phone service for a Portland-area homeless encampment after receiving funding from the Awesome Foundation. In 2019 the organization reported their phones being used to make 12,000 phone calls. Futel also said their usage went up and not down during the first year of the COVID-19 pandemic when they outfitted their phone kiosks with handwashing stations and used volunteers to keep the phones clean. The project is funded is primarily through grants and is staffed with volunteers. The project has inspired others such as the PhilTel project in Philadelphia and the RandTel project in Randolph, Vermont. Futel publishes a zine called Party Line.

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  Digital intermediate

  Digital intermediate (DI) is a motion picture finishing process which classically involves digitizing a motion picture and manipulating the color and other image characteristics. == Definition and overview == A digital intermediate often replaces or augments the photochemical timing process and is usually the final creative adjustment to a movie before distribution in theaters. It is distinguished from the telecine process in which film is scanned and color is manipulated early in the process to facilitate editing. However the lines between telecine and DI are continually blurred and are often executed on the same hardware by colorists of the same background. These two steps are typically part of the overall color management process in a motion picture at different points in time. A digital intermediate is also customarily done at higher resolution and with greater color fidelity than telecine transfers. Although originally used to describe a process that started with film scanning and ended with film recording, digital intermediate is also used to describe color correction and color grading and even final mastering when a digital camera is used as the image source and/or when the final movie is not output to film. This is due to recent advances in digital cinematography and digital projection technologies that strive to match film origination and film projection. In traditional photochemical film finishing, an intermediate is produced by exposing film to the original camera negative. The intermediate is then used to mass-produce the films that get distributed to theaters. Color grading is done by varying the amount of red, green, and blue light used to expose the intermediate. The digital intermediate process uses digital tools to color grade, which allows for much finer control of individual colors and areas of the image, and allows for the adjustment of image structure (grain, sharpness, etc.). The intermediate for film reproduction can then be produced by means of a film recorder. The physical intermediate film that is a result of the recording process is sometimes also called a digital intermediate, and is usually recorded to internegative (IN) stock, which is inherently finer-grain than original camera negative (OCN). One of the key technical achievements that made the transition to DI possible was the use of 3D look-up tables, which could be used to mimic how the digital image would look once it was printed onto release print stock. This removed a large amount of guesswork from the film-making process, and allowed greater freedom in the colour grading process while reducing risk. The digital master is often used as a source for a DCI-compliant distribution of the motion picture for digital projection. For archival purposes, the digital master created during the digital intermediate process can be recorded to very stable high dynamic range yellow-cyan-magenta (YCM) separations on black-and-white film with an expected 100-year or longer life. While still subject to the natural degradation of any analog chemical master, this archival format, long used in the industry prior to the invention of DI, was considered valuable for providing an archival medium that is independent of changes in digital data recording technologies and file formats that might otherwise render digitally archived material unreadable in the long term. A "film intermediate" is an analog variation of a digital intermediate, where a project shot on digital video is printed onto film stock and transferred back to digital video to emulate film. The term was coined after it was used on the Oscar-winning 2012 short film "Curfew". The process was also used on the films Dune (2021) and The Batman (2022). == History == Telecine tools to electronically capture film images are nearly as old as broadcast television, but the resulting images were widely considered unsuitable for exposing back onto film for theatrical distribution. Film scanners and recorders with quality sufficient to produce images that could be inter-cut with regular film began appearing in the 1970s, with significant improvements in the late 1980s and early 1990s. During this time, digitally processing an entire feature-length film was impractical because the scanners and recorders were extremely slow and the image files were too large compared to computing power available. Instead, individual shots or short sequences were processed for visual effects. In 1992, Visual Effects Supervisor/Producer Chris F. Woods broke through several "techno-barriers" in creating a digital studio to produce the visual effects for the 1993 release Super Mario Bros. It was the first feature film project to digitally scan a large number of VFX plates (over 700) at 2K resolution. It was also the first film scanned and recorded at Kodak's just launched Cinesite facility in Hollywood. This project based studio was the first feature film to use Discreet Logic's (now Autodesk) Flame and Inferno systems, which enjoyed early dominance as high resolution / high performance digital compositing systems. Digital film compositing for visual effects was immediately embraced, while optical printer use for VFX declined just as quickly. Chris Watts further revolutionized the process on the 1998 feature film Pleasantville, becoming the first visual effects supervisor for New Line Cinema to scan, process, and record the majority of a feature-length, live-action, Hollywood film digitally. The first Hollywood film to utilize a digital intermediate process from beginning to end was O Brother, Where Art Thou? in 2000 and in Europe it was Chicken Run released that same year. The process rapidly caught on in the mid-2000s. Around 50% of Hollywood films went through a digital intermediate in 2005, increasing to around 70% by mid-2007. This is due not only to the extra creative options the process affords film makers but also the need for high-quality scanning and color adjustments to produce movies for digital cinema. == Milestones == 1990: The Rescuers Down Under – First feature-length film to be entirely recorded to film from digital files; in this case animation assembled on computers using Walt Disney Feature Animation and Pixar's CAPS system. 1992: Visual effects supervisor and producer Chris F. Woods creates a VFX studio to produce the visual effects for the 1993 film Super Mario Bros. It was the first 35mm feature film to digitally scan a large number of VFX plates (over 700) at 2K resolution, as well as to output the finished VFX to 35mm negative at 2K. 1993: Snow White and the Seven Dwarfs – First film to be entirely scanned to digital files, manipulated, and recorded back to film at 4K resolution. The restoration project was done entirely at 4K resolution and 10-bit color depth using the Cineon system to digitally remove dirt and scratches and restore faded colors. 1998: Pleasantville – The first time the majority of a new feature film was scanned, processed, and recorded digitally. The black-and-white meets color world portrayed in the movie was filmed entirely in color and selectively desaturated and contrast adjusted digitally. The work was done in Los Angeles by Cinesite utilizing a Spirit DataCine for scanning at 2K resolution and a MegaDef color correction system from UK Company Pandora International 1998: Zingo - The first feature film to use digital color correction via digital intermediate in its entirety. The work was performed at the Digital Film Lab in Copenhagen, using a Spirit Datacine to transfer the entire film to digital files at 2K resolution. The digital intermediate process was also used to perform a digital blowup of the film's original Super 16 source format to a 35mm output. 1999: Pacific Ocean Post Film, a team led by John McCunn and Greg Kimble used Kodak film scanners & laser film printer, Cineon software as well as proprietary tools to rebuild and repair the first two reels of the 1968 Beatles' film Yellow Submarine for re-release. 1999: Star Wars: Episode I – The Phantom Menace - Industrial Light & Magic (ILM) scanned the entirety of the visual effects-laden film for the purposes of digital enhancement and the integration of thousands of separately filmed elements with computer generated characters and environments. Outside of the approximately 2000 effects shots that were digitally manipulated, the remaining 170 non-effects shots were also scanned for continuity. However, after the digital shots were manipulated at ILM, they were filmed out individually and sent to Deluxe Labs where they were processed and color timed photochemically. 2000: Sorted - The first feature-length, color 35mm motion picture to fully utilize the digital intermediate process in its entirety from inception to completion. The film was produced at Wave Pictures' digital intermediate film facility in London, England. It was scanned at 2K resolution with 8 bits color depth per color / per pixel using a pin registered, liquid gate Oxberry

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  Hype (marketing)

  Hype in marketing is a strategy of using extreme publicity. Hype as a modern marketing strategy is closely associated with social media. Marketing through hype often uses artificial scarcity to induce demand. Consumers of hyped products often participate as a form of conspicuous consumption to signify characteristics about themselves. Hype allows brands to promote their image above the actual quality of the product. Streetwear brands have collaborated with luxury fashion to justify charging premium prices for their goods. As an example, fashion label Vetements used social media channels to promote a limited-edition hoodie which sold 500 units in hours, recording sales of €445,000. When hype marketing is used to drive demand for limited-edition goods, consumers sometimes attempt resell those good on secondary markets for a profit (comparable to ticket scalping). The resale market is a $24 billion industry. == Method == Luxury brands may release products as a collaborate with ready-made garment brands as a way to build hype. Collaborations have been used by some luxury brands to circumvent fast fashion brands copying their designs. NYU Professor Adam Alter says that for an established brand to create a scarcity frenzy, they need to release a limited number of different products, frequently. Hype is often built via Pop-up retail. Comme des Garçons was one of the first to use this strategy, leasing a short-term vacant shop solved the storage problems of releasing product for quick sale. Hype campaigns also rely on influencer marketing, where brands enlist creators whose parasocial relationships with their followers help convert audience attention into demand for limited releases. == In popular culture == The term 'hypebeast' has been coined to define consumers vulnerable to hype marketing. The origins of the term come from the Hong Kong-based company Hypebeast. The behaviours of the hypebeast define hype marketing; the purchase of popular goods they can't afford to impress others. Hype also manifests itself in queues with brands often retailing hyped products through pop-up stores. Many luxury brands release hyped products via their online shop. This has led to the creation of companies that allow consumers to use bots to guarantee or improve their chances of purchasing a limited-edition product.

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  Genigraphics

  Genigraphics is a large-format printing service bureau specializing in providing poster session services to medical and scientific conferences throughout the US and Canada. The company began in 1973 as a division of General Electric. == History == Genigraphics began as a computer graphics system, developed by General Electric in the late 1960s, for NASA to use in space flight simulation. The technologies thus developed provided a foundation for the company's expansion into the commercial market. The Computed Images System & Services division (CISS, to become Genigraphics Corporation) of GE delivered the first presentation graphics system to Amoco Oil's corporate headquarters in 1973. It was named the 100 Series, and was based on DEC's PDP 11 series of mini computer systems. The first Genigraphics systems (100 Series and 100A Series) used an array of buttons, dials, knobs and joysticks, along with a built in keyboard, as the means of user interface. The PDP-11/40 computer was housed in a tall cabinet and used random access magnetic tape drives (DECtape) for storing completed presentations. The graphics generator (Forox recorder) was capable of outputting 2,000 line resolution, suitable for 35mm and 72mm film and large sheet film positive using larger cassettes for recording. 4000 and 8000 line resolution was later achieved with duplex scanning and 4x scanning by modifying to the Forox recorder's settings menu. Subsequent models (100B,C,D,D+ and D+/GVP) replaced the knobs and dials with an on screen, text based menu system, a graphics tablet and a pen. The pen/tablet combination gave way to a mouse like device in later models, and served to provide the interface with the graphics tools. User interaction with the computer for functions such as media initialization or modem to modem data transfer required a DECwriter serial terminal. In 1982, GE divested the Genigraphics division along with a host of other "non essential" business units (Genitext, Geniponics) and Genigraphics Corporation was born. Shortly after the divestiture, the headquarters of Genigraphics was moved from Liverpool, New York to Saddle Brook, New Jersey. Major success followed as the company grew exponentially over the next few years selling both systems and slide creation services. Genigraphics film recorders produced high-resolution digital images on 35mm film. The computer-generated scenes for The Last Starfighter were calculated on a Cray X-MP supercomputer and mastered with a Genigraphics film recorder. At its peak, Genigraphics Corporation employed roughly 300 people in 24 offices worldwide, with revenues upwards of $70 million annually. By the late 1980s Genigraphics saw demand for its proprietary systems dwindle and began selling the MASTERPIECE 8770 film recorder and GRAFTIME software as a peripheral for DEC Vaxes, IBM PC AT’s, and Mac NuBus machines. But the MASTERPIECE film recorder proved too expensive to sell in volume. In 1988, the company began a partnership with Microsoft to help develop the PowerPoint software. In exchange, every copy of PowerPoint included a “Send to Genigraphics” link to have files sent to a Genigraphics service bureau to be produced as 35mm slides. This partnership continued until 2001. In 1989, after three years of flat revenue, Genigraphics sold its hardware business in order to focus on its service bureau business and partnership with Microsoft via PowerPoint. In 1994, all assets of Genigraphics, including equipment, software development, in-house artwork, trademarks, and rights to the Microsoft partnership, were sold to InFocus Corporation of Wilsonville, Oregon who continued to operate under the Genigraphics brand name. The twenty-four service bureaus were consolidated to a 20,000 square foot facility next to the FedEx hub in Memphis, Tennessee. This allowed PowerPoint slide orders to be received until 10pm and delivered across the United States by the following morning. In 1995, InFocus registered www.genigraphics.com and was among the first to offer a form of ecommerce allowing 35mm slides, color prints and transparencies, printed booklets, and digital projectors to be purchased online. In 1998, then current management bought Genigraphics from InFocus and have operated it continuously ever since as Genigraphics LLC. That same year, InFocus projector rentals were added to the “Send to Genigraphics” link in PowerPoint and Genigraphics became the rental and repair center for all InFocus national accounts. It also marked Genigraphics entry into the new industry of large format printing; leveraging their knowledge of, and access to, PowerPoint programming code to develop a proprietary printer driver to output directly to an Epson 9500 wide format printer. At the time, Genigraphics was the exclusive 35mm slide vendor for all Kinko’s stores in the United States and poster printing was added to the arrangement. In 2003, Genigraphics closed their 35mm slide E6 photo lab – one of the last high-volume commercial E6 labs in the US – and expanded their large format printing capabilities. Since 2003, Genigraphics has become a major player in the poster session market, providing printing and on-site services to medical and scientific conferences throughout the US and Canada. As of February 2019, over 150,000 medical or scientific ‘ePosters’ are made available through their ResearchPosters.com archive service. === Partnership with Microsoft and development of PowerPoint === As presentations began to be created on personal computers in the late 80’s, Genigraphics sought presentation software partners in Silicon Valley who would be interested in sending files to Genigraphics via dial-up modem to be produced on 35mm slides. In 1987, Michael Beetner, Director of Marketing Planning for Genigraphics, met with Robert Gaskins, head of Microsoft's Graphics Business Unit, who was leading the development of the newly released PowerPoint software. A joint development agreement between Microsoft and Genigraphics was agreed upon and announced at Mac World 1988. According to Erica Robles-Anderson and Patrik Svensson, "It would be hard to overestimate Genigraphics’ influence on PowerPoint. PowerPoint 2.0 was designed for Genigraphics film recorders. It shipped with Genigraphics color palettes, schemes, and the distinctively Genigraphics color-gradient backgrounds. The application contained a ‘Send to Genigraphics’ menu item that wrote the presentation to floppy disk or transmitted the order directly via modem. Within three and a half months PowerPoint orders accounted for ten percent of revenue at Genigraphics service centers. PowerPoint 3.0 was even more intimately dependent upon Genigraphics. The software incorporated a collection of clip art images and symbols that had been produced by hundreds of artists at dozens of service centers across tens of thousands of presentations. Genigraphics artists designed PowerPoint 3.0 colors, templates, and sample presentations. The software even used Genigraphics (rather than Excel) chart style. Bar charts were rendered two-dimensionally with apparent thickness added to make them seemingly recede from the axes. The technique made it easier for viewers to compare bar heights and estimate values from axis ticks and labels. Pie charts were handled analogously. Microsoft paid Genigraphics to produce more than 500 clip art drawings and symbols used in Microsoft programs.” In exchange for Genigraphics development efforts, Microsoft included a “Send to Genigraphics” link in every copy of PowerPoint through the 10.0 version (2000/2001). The arrangement came to an end when Microsoft restructured as a result of anti-trust lawsuits.

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  Proximedia Group

  Proximedia Group is a Belgian media group. == History == Proximedia Belgium was founded in 1998, by Fabrice Wuyts and Eric Glachant. The company specializes in providing websites for SMEs. The Proximedia Group SA was founded in 1999 and became the coordinating organization of Proximedia Belgium, Online, Bizbook Channel, Globule Bleu bvba, Click+, Proximedia France, Proximedia Nederland, and Proximedia Spain. The Proximedia Group has been listed at the Free Market of Euronext Brussels since 2005. In 2007, the Proximedia Group founded the Bizbook Channel. This branch specialized in creating corporate videos. In 2008, Proximedia SA took over the web agency Globule Bleu. The following year, Proximedia launched the brand BeUP. They were also elected ‘Enterprise of The Year 2009’ by Ernst & Young. Proximedia launched two new services in 2011: Videobiz and Promobook. In 2012, the Bizbook Channel was launched. Proximedia was acquired by Publicis Groupe S.A. in July 2014. == Branches == Proximedia Belgium: the oldest branch of the Proximedia Group. It makes websites and provides support for their customers. Similar branches are Proximedia France and Proximedia Nederland. Batibouw +: specialized in bringing contractors and clients together. Bizbook Channel: specialized in creating corporate videos for SMEs. Click+: offers the management of Google AdWords campaigns. This contains advertising in Google's search results. Globule Bleu: specialized in digital campaigns for larger companies or organisations. Online: an Internet Service Provider (ISP) that provides internet access, domain names, hosting of websites and data centers, email service, etc. Bizbook: an online guestbook where users can post reviews on products and services of a company. Promobook: an online service which can be used to print promotions and coupons. == Key figures == == Sale tactics and lawsuits == There are a lot of websites, forums and blogs that warn for Proximedia. This is because of the long duration of the contract, the inability to terminate the contract and the alleged aggressive approach of Proximedia and the alleged low quality of service that Proximedia offers. Also, there are a lot of lawsuits every month, some of which are customers that wish to terminate the contract, others that allege Proximedia of misguiding. List of some example lawsuits: Mitigation of contractual termination compensation on the basis of article 6:248 paragraph 2 of the Dutch Civil Code A clause on the basis of which a termination fee is claimed can be considered a penalty clause. Mitigation of the penalty based on article 6:94 of the Dutch Civil Code? Performance claim rejected; successful appeal to breach of contract; dissolution; restitution claim awarded. Agreement for IT services. Contents of the agreement. No reflex effect of the Door-to-Door Sales Act for small entrepreneurs. Implementation Act of the Consumer Rights Directive. Breach of contract? Unreasonably onerous clause? Cassation: ECLI:NL:HR:2016:996, (Partial) annulment with referral. Final judgment: ECLI:NL:GHSHE:2014:4228 Error. Reflex effect of the unfair commercial practices law? Compelling evidentiary force of written agreement. (No summary provided by court) Proximedia case. No valid defense against the claim concerning a number of monthly invoices. Article 7.1 of the agreement (containing a termination fee) is a general term in the sense of article 6:231 introductory text and under a of the Dutch Civil Code. No "reflex effect" of article 6:237 introductory text and under i of the Dutch Civil Code. Insufficiently argued why article 7.1 would be unreasonably onerous in the sense of article 6:233 of the Dutch Civil Code and that granting the claim would be unacceptable according to standards of reasonableness and fairness. Termination fee is not a penalty in the sense of article 6:91 of the Dutch Civil Code. A retailer (sole proprietorship) is approached by a representative of a company and enters into an "agreement for IT services" with a term of four years, which includes a dissolution fee of 60% of the not yet due monthly payments. The retailer is instructed to prove that, at the time of entering the agreement, the company promised him that he could terminate the agreement without any further obligations if he terminated his business. The retailer is considered to have succeeded in the burden of proof, and the company's claim for payment of the dissolution fee is rejected.

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  MX1 Ltd

  MX1 was a global media services provider founded in July 2016 from a merger between digital media services companies, RR Media and SES Platform Services, and a wholly owned subsidiary of global satellite owner and operator, SES. In September 2019, MX1 was merged into the SES Video division and the MX1 brand dropped. Broadcast and streamed content management, playout, distribution, and monetisation services from both MX1 and SES Video are now provided under the SES name. Before merger with SES, MX1 claimed to manage more than 5 million media assets and every day to distribute more than 3,600 TV channels, manage the playout of over 525 channels, distribute content to more than 120 subscription VOD platforms, and deliver over 8,400 hours of online video streaming and more than 620 hours of premium sports and live events. == Services == MX1 video and media services are provided through a single hybrid, cloud and on-premises solution, called MX1 360, which enables video and media solutions including content and metadata management, archiving, localisation solutions, channel playout, VOD, online video (OTT) and content distribution. Services provided by MX1 include: === Content aggregation === Acquisition of content via satellite, fibre or IP with satellite downlinking services (for encryption, re-encryption and re-muxing into different platforms), fibre reception from any location, and IP reception via the public Internet. Live sports, news and entertainment production (including in-studio, outside broadcasting, and SNG) with mobile live streaming and video contribution. === Content management === Digital mastering including scanning, conversion, restoration, quality control and localisation/versioning. Content archiving including secure, cloud and on-premises digital storage, and disaster recovery services. Metadata packaging and platform validation to enhance content discovery, searchability and cataloguing. Playout preparation and delivery to any format. === Channel origination and playout === Managed TV channel origination in SD, HD and UHD including 3D graphics, and video and audio effects, using cloud-based solution accessible from any location, with live content insertion and operation, and 24/7 monitoring. === Online video/VOD services === Content preparation and management for online video, VOD, live streaming services and Online video platforms using an ultra-high capacity content delivery network, including subscriber management, apps, DRM, social media, advertising tools, monetisation tools, metadata management, and analytics. === Content delivery === Delivery in all video formats over hybrid distribution network of satellite (using over 150 platforms), fibre (60 digital media hubs worldwide) and the Internet with complete downlink/uplink turnaround services and OTT content delivery. == Locations == MX1 has 16 offices worldwide, the most recent opened in March 2017 in Seoul, South Korea, as well as media centres in UK (London), US (Hawley, PA), Israel (Emeq Ha'Ela), Romania (Bucharest) and at the headquarters in Unterföhring near Munich, Germany. In the early part of 2017, significant upgrades were made to MX1's US media centre in Hawley, Pennsylvania, including expanding its capabilities for US based and global content aggregation, management and delivery to support US broadcasters and content providers. == History == RRsat was founded in Israel by David Rivel, an electronics, computers and communications engineer in 1981 as a communications provider, and in 2014 changed its name to RR Media to reflect its expanding global service offering. In 2015, RR Media acquired Eastern Space Systems (ESS), a Romanian provider of content management and content distribution services and satellite transmission services provider, SatLink Communications. Digital Playout Centre GmbH (DPC) was founded in 1996 by German media company, Kirch to provide playout, multiplexing, satellite uplinks and other broadcast services to Kirch's Premiere pay-TV platform (now Sky Deutschland) and other private and public German broadcasters. In 2005, SES Astra (a subsidiary of SES Global, now SES) bought 100% of DPC from Premiere and the company renamed ASTRA Platform Services GmbH (APS). In 2012, to reflect the company's expanding worldwide reach, the name was changed to SES Platform Services. In February 2016, it was announced that SES Platform Services had agreed, subject to regulatory approvals, to purchase RR Media. The acquisition was completed in July 2016, with the merged company renamed MX1 and headed by Avi Cohen, the former CEO of RR Media. In October 2017, Cohen was replaced as CEO by Wilfred Urner, the former CEO of SES Platform Services, CEO of SES subsidiary, HD+ and Head of Media Platforms and Product Development, SES Video.

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