AI Driven Spreadsheet

AI Driven Spreadsheet — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • Kuki AI

    Kuki AI

    Kuki is an embodied AI bot designed for usage in the metaverse. Formerly known as Mitsuku, Kuki is a chatbot created from the Pandorabots framework. The bot has won the Loebner Prize 5 times. == Features == Kuki claims to be an 18-year-old female chatbot from the Metaverse, and the developers have stated she has been worked on since 2005. Early work by one of the company's co-founders inspired the Spike Jonze movie Her. As of 2015, she conversed, on average, in excess of a quarter of a million times daily, and it was estimated 5 million unique users had interacted with her between 2016 and 2020. == Virtual talent, model, and influencer == Kuki has appeared as a Virtual Model in Vogue Business and at Crypto Fashion Week where she modelled NFTs and spoke about the future of digital fashion. In 2021, Kuki modelled five digital looks from emerging Vogue Talents designers for Italian Vogue, that sold out as NFTs in under an hour. Kuki has also modeled for H&M on Instagram in a digital campaign that resulted in an "11x increase in ad recall" per a case study by Meta. == Awards == As of 2019, Kuki had been awarded the Loebner Prize five times, more than any other entrant. In 2020, Kuki competed against Facebook AI's Blenderbot in a 24/7 verbal sparring match called "Bot Battle", winning 79% of the audience vote.

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  • Data Reference Model

    Data Reference Model

    The Data Reference Model (DRM) is one of the five reference models of the Federal Enterprise Architecture. == Overview == The DRM is a framework whose primary purpose is to enable information sharing and reuse across the United States federal government via the standard description and discovery of common data and the promotion of uniform data management practices. The DRM describes artifacts which can be generated from the data architectures of federal government agencies. The DRM provides a flexible and standards-based approach to accomplish its purpose. The scope of the DRM is broad, as it may be applied within a single agency, within a community of interest, or cross-community of interest. == Data Reference Model topics == === DRM structure === The DRM provides a standard means by which data may be described, categorized, and shared. These are reflected within each of the DRM's three standardization areas: Data Description: Provides a means to uniformly describe data, thereby supporting its discovery and sharing. Data Context: Facilitates discovery of data through an approach to the categorization of data according to taxonomies. Additionally, enables the definition of authoritative data assets within a community of interest. Data Sharing: Supports the access and exchange of data where access consists of ad hoc requests (such as a query of a data asset), and exchange consists of fixed, re-occurring transactions between parties. Enabled by capabilities provided by both the Data Context and Data Description standardization areas. === DRM Version 2 === The Data Reference Model version 2 released in November 2005 is a 114-page document with detailed architectural diagrams and an extensive glossary of terms. The DRM also make many references to ISO standards specifically the ISO/IEC 11179 metadata registry standard. === DRM usage === The DRM is not technically a published technical interoperability standard such as web services, it is an excellent starting point for data architects within federal and state agencies. Any federal or state agencies that are involved with exchanging information with other agencies or that are involved in data warehousing efforts should use this document as a guide.

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  • Classora

    Classora

    Classora is a knowledge base for the Internet oriented to data analysis. From a practical point of view, Classora is a digital repository that stores structured information and allows it to be displayed in multiple formats: analytically, graphically, geographically (through maps); as well as carry out OLAP analysis. The information contained in Classora comes from public sources and is uploaded into the system through bots and ETL processes. The Knowledge Base has a commercial API for semantic enhancement, and an open web through which any user can access to part of the information collected (it also allows users to complete data and share opinions). Internally, Classora is organized into Knowledge Units and Reports. A «Knowledge Unit» is any element of the World about which information may be stored and presented in the form of a data sheet (a person, a company, a country, etc.) A «Report» is a group of Knowledge Units: a ranking of companies, a sport classification table, a survey about people, etc. In fact, one of the technical capabilities of Classora is that it allows the comparison of reports and knowledge units gathered from different sources, thereby generating an added value for the media in which this information is published: digital media, interactive TV, etc. == Key definitions == === Knowledge unit === The units of knowledge (also known as entries) in Classora are data sheets that have a certain semantic equivalence with the articles on the Wikipedia: they store information about any element of the world, be it a film, a country, a company or an animal. However, they differ from Wikipedia in that Classora stores structured information, enriched with a metadata layer; and therefore it is able to automatically interpret the meaning of each unit of knowledge. === Data report === A report is a group of units of knowledge in which the repetition of elements is not allowed. This definition includes any list, poll, ranking, etc.; and, in general, any consultation that involves more than one unit of knowledge. Classora excels at the reports management due to its visualization capabilities, being able to display data in the form of tables, graphs and maps. Types of reports: Sports scores: Sports competitions results sanctioned by the competent institution. Rankings and lists: All types of interesting and curious lists, whether they have an implicit order or not. Polls: Units of knowledge that are ranked according to users’ votes. Queries to the Knowledge Base: Questions from users using CQL. Networks of connections: automatically calculated from the reports and the taxonomy of each Knowledge Unit. === Organizational taxonomy === An organizational taxonomy (also referred to as entry type) is a data sheet that brings together the common attributes of a set of units of knowledge. For instance, the organizational taxonomy F1 Driver displays attributes such as date of debut, team, etc.; and the organizational taxonomy Football Club presents attributes such as city, stadium, etc. In Classora, taxonomies are hierarchically organized, so that they inherit attributes from their parent taxonomies. For instance, F1 Driver is a subsidiary taxonomy of Sportsperson, which is a subsidiary taxonomy of Person, which in turn is a subsidiary taxonomy of Organism. The simplest type of entry in Classora is Classora Object. All the other taxonomies are its subsidiaries and inherit its attributes. In fact, the only attribute Classora Object possesses is name (all units of knowledge are required to have one name at least). == Architecture of Classora == === Data Extraction Module === The Data Extraction Module consists of a set of robots coordinated by software that also manages the potential incidents. Most of the information available in Classora is automatically uploaded through those robots, which connect to the main online public sources to gather all types of data. There are three categories of robots: Extraction robots: responsible for the massive uploading of reports from official public sources (FIFA, CIA, IMF, Eurostat...). They are used for either absolute or incremental data uploading. Data scanner robots: responsible for looking for and updating the data of a unit of knowledge. They use specific sources to perform this task: Wikipedia, IMDB, World Bank, etc. Content aggregators: they don’t connect to external sources. Instead, they generate new information using Classora’s internal database. === Participatory Module === In Classora’s Open Website, Internet users may participate providing their knowledge as they would on the Wikipedia. There are different ways to participate: adding or correcting data in the Knowledge Base, voting in surveys (participatory rankings) and creating new Knowledge Units and Data Reports. === Connectivity Module === The Knowledge Base is designed to be embedded in multi-platform, multi-channel systems, thus enabling its integration into mobile devices, tablets, interactive TV, etc. This integration may be carried out through specific plugins (for navigators or other devices) or an API REST that provides content in XML or JSON formats. The API is divided into three blocks of operations. The first one is the block of general utility tools (ranging from autosuggest components about geographical hierarchies to operations to obtain the list of today’s celebrity birthdays, using CQL). The second one is the block of operations for widget generation (graphs, maps, rankings) using information from the knowledge base. Finally, there is a block of operations designed for the publication of free-source content. == Project statistics == As of April 2012, 2,000,000 Knowledge Units, 15,000 Reports, around 10,000 Maps and several million potential Comparative Analyses had been added to Classora. According to the site of web metrics Alexa, Classora Open Website is ranked at 100,557 globally and at 2,880 in the Spanish traffic ranking. Users spend an average of 9 ½ minutes in Classora.

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  • Pinoy baiting

    Pinoy baiting

    Pinoy baiting is a phrase that has been used to refer to acts by non-Filipino individuals, usually celebrities or YouTubers, of posting content online purportedly with the intention of getting the attention of Filipinos, by being surprised about the Philippines or its people. Pinoy baiters are defined as giving superficial and allegedly insincere praises and similar reactions that give recognition to the Philippines or its people. Subsequent responses by Filipinos to what have been referred to as acts of Pinoy baiting have been criticized as a form of cultural cringe. This criticism would subsequently give the advice that Filipinos should not constantly require validation from non-Filipinos about themselves or their country. == Pinoy baiting mediums == === Reaction videos === On social media such as YouTube, channels with specific focus on showing their reaction towards and opinions about certain videos or topics are called reaction channels. Reaction videos are very popular and require minimal effort to create, and thus made it easy for alleged Pinoy baiting to thrive within this video-making genre. === Travel vlogs === Vlogging, short for video blogging, grew in popularity in the 2020s. Most of the popular alleged Pinoy-baiting channels tend to be vlog channels, normally following the same script under such titles as "The Philippines changed us/me", "First impression of the Philippines", "Is this really Manila?" and "Filipinos are such Kind/Good People!", and made while travelling to touristy areas such as Boracay or Bonifacio Global City and taste-testing the fast food chain Jollibee, among others. == Criticism of the phrase == Philippines-based Korean vlogger Jessica Lee had been accused by some YouTube viewers of engaging in Pinoy baiting. In a response vlog, Lee acknowledged that there may be individuals engaging in this "business strategy" of gaining views and subscribers from one of the largest communities online. However, she questioned the objectivity of some use of the phrase, citing any vlogging subject as fair game for a negative impression of being a "baiting" tool for the vlogger treating of that subject. She also invoked vloggers' freedom to choose whatever subject they want to talk about in a deep or shallow manner, while enjoining citizens to exercise their free-market right to unfollow vloggers they hate and follow those vloggers that "make them happy". She also gave her critics an explanation why she ended up vlogging about Philippine and Filipino subjects.

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  • Hard sigmoid

    Hard sigmoid

    In artificial intelligence, especially computer vision and artificial neural networks, a hard sigmoid is non-smooth function used in place of a sigmoid function. These retain the basic shape of a sigmoid, rising from 0 to 1, but using simpler functions, especially piecewise linear functions or piecewise constant functions. These are preferred where speed of computation is more important than precision. == Examples == The most extreme examples are the sign function or Heaviside step function, which go from −1 to 1 or 0 to 1 (which to use depends on normalization) at 0. Other examples include the Theano library, which provides two approximations: ultra_fast_sigmoid, which is a multi-part piecewise approximation and hard_sigmoid, which is a 3-part piecewise linear approximation (output 0, line with slope 0.2, output 1).

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  • Data refuge

    Data refuge

    Data Refuge is a public and collaborative project designed to address concerns about federal climate and environmental data that is in danger of being lost. In particular, the initiative addresses five main concerns: What are the best ways to safeguard data? How do federal agencies play a crucial role in collecting, managing, and distributing data? How do government priorities impact data's accessibility? Which projects and research fields depend on federal data? Which data sets are of value to research and local communities, and why? Data Refuge began as a grassroots organization in opposition to government data on climate change and the environment not being archived systemically. Data Refuge's main goal is to collect and allocate data in multiple safe locations to create a sustainable way of archiving old and new data. Data Refuge was initiated in 2016 to protect federal climate and environmental data that is vulnerable under an administration that denies climate change. The system aims to make public research-quality copies of federal climate and environmental data. Data Refuge is supported by the National Geographic Foundation, private donors, Libraries+ Network, Preserving Electronic Governance Initiative (PEGI), the Union of Concerned Scientists (USC), and the Penn Program in Environmental Humanities (PPEH). == Types of data == Data Refuge collects public federal data on the climate and environment in the form of satellite imagery, PDFs, and stories. The data are stored in multiple trusted locations as they are less vulnerable if in only one location, and to ensure accessibility for researchers. Through the Data Rescue events, Data Refuge has accumulated 4 terabytes of data, 30,000 URLs, and 800 participants. === Storytelling === Data Refuge collects stories on vulnerable federal climate and environmental data through: surveys, oral history, photo essays, maps, video shorts, and animations. The stories are archived in a public bank that showcase how federal environmental data support health and safety in communities. Data Stories are collected at Data Rescue events, which are partnered with universities, city and town halls, and advocacy groups. Data stories are collected and used to emphasize the importance of Data Refuge, in how the data on climate change and the environment are being used by people in the United States and across the world for meaningful practices.

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  • Data grid

    Data grid

    A data grid is an architecture or set of services that allows users to access, modify and transfer extremely large amounts of geographically distributed data for research purposes. Data grids make this possible through a host of middleware applications and services that pull together data and resources from multiple administrative domains and then present it to users upon request. The data in a data grid can be located at a single site or multiple sites where each site can be its own administrative domain governed by a set of security restrictions as to who may access the data. Likewise, multiple replicas of the data may be distributed throughout the grid outside their original administrative domain and the security restrictions placed on the original data for who may access it must be equally applied to the replicas. Specifically developed data grid middleware is what handles the integration between users and the data they request by controlling access while making it available as efficiently as possible. == Middleware == Middleware provides all the services and applications necessary for efficient management of datasets and files within the data grid while providing users quick access to the datasets and files. There is a number of concepts and tools that must be available to make a data grid operationally viable. However, at the same time not all data grids require the same capabilities and services because of differences in access requirements, security and location of resources in comparison to users. In any case, most data grids will have similar middleware services that provide for a universal name space, data transport service, data access service, data replication and resource management service. When taken together, they are key to the data grids functional capabilities. === Universal namespace === Since sources of data within the data grid will consist of data from multiple separate systems and networks using different file naming conventions, it would be difficult for a user to locate data within the data grid and know they retrieved what they needed based solely on existing physical file names (PFNs). A universal or unified name space makes it possible to create logical file names (LFNs) that can be referenced within the data grid that map to PFNs. When an LFN is requested or queried, all matching PFNs are returned to include possible replicas of the requested data. The end user can then choose from the returned results the most appropriate replica to use. This service is usually provided as part of a management system known as a Storage Resource Broker (SRB). Information about the locations of files and mappings between the LFNs and PFNs may be stored in a metadata or replica catalogue. The replica catalogue would contain information about LFNs that map to multiple replica PFNs. === Data transport service === Another middleware service is that of providing for data transport or data transfer. Data transport will encompass multiple functions that are not just limited to the transfer of bits, to include such items as fault tolerance and data access. Fault tolerance can be achieved in a data grid by providing mechanisms that ensures data transfer will resume after each interruption until all requested data is received. There are multiple possible methods that might be used to include starting the entire transmission over from the beginning of the data to resuming from where the transfer was interrupted. As an example, GridFTP provides for fault tolerance by sending data from the last acknowledged byte without starting the entire transfer from the beginning. The data transport service also provides for the low-level access and connections between hosts for file transfer. The data transport service may use any number of modes to implement the transfer to include parallel data transfer where two or more data streams are used over the same channel or striped data transfer where two or more steams access different blocks of the file for simultaneous transfer to also using the underlying built-in capabilities of the network hardware or specifically developed protocols to support faster transfer speeds. The data transport service might optionally include a network overlay function to facilitate the routing and transfer of data as well as file I/O functions that allow users to see remote files as if they were local to their system. The data transport service hides the complexity of access and transfer between the different systems to the user so it appears as one unified data source. === Data access service === Data access services work hand in hand with the data transfer service to provide security, access controls and management of any data transfers within the data grid. Security services provide mechanisms for authentication of users to ensure they are properly identified. Common forms of security for authentication can include the use of passwords or Kerberos (protocol). Authorization services are the mechanisms that control what the user is able to access after being identified through authentication. Common forms of authorization mechanisms can be as simple as file permissions. However, need for more stringent controlled access to data is done using Access Control Lists (ACLs), Role-Based Access Control (RBAC) and Tasked-Based Authorization Controls (TBAC). These types of controls can be used to provide granular access to files to include limits on access times, duration of access to granular controls that determine which files can be read or written to. The final data access service that might be present to protect the confidentiality of the data transport is encryption. The most common form of encryption for this task has been the use of SSL while in transport. While all of these access services operate within the data grid, access services within the various administrative domains that host the datasets will still stay in place to enforce access rules. The data grid access services must be in step with the administrative domains access services for this to work. === Data replication service === To meet the needs for scalability, fast access and user collaboration, most data grids support replication of datasets to points within the distributed storage architecture. The use of replicas allows multiple users faster access to datasets and the preservation of bandwidth since replicas can often be placed strategically close to or within sites where users need them. However, replication of datasets and creation of replicas is bound by the availability of storage within sites and bandwidth between sites. The replication and creation of replica datasets is controlled by a replica management system. The replica management system determines user needs for replicas based on input requests and creates them based on availability of storage and bandwidth. All replicas are then cataloged or added to a directory based on the data grid as to their location for query by users. In order to perform the tasks undertaken by the replica management system, it needs to be able to manage the underlying storage infrastructure. The data management system will also ensure the timely updates of changes to replicas are propagated to all nodes. ==== Replication update strategy ==== There are a number of ways the replication management system can handle the updates of replicas. The updates may be designed around a centralized model where a single master replica updates all others, or a decentralized model, where all peers update each other. The topology of node placement may also influence the updates of replicas. If a hierarchy topology is used then updates would flow in a tree like structure through specific paths. In a flat topology it is entirely a matter of the peer relationships between nodes as to how updates take place. In a hybrid topology consisting of both flat and hierarchy topologies updates may take place through specific paths and between peers. ==== Replication placement strategy ==== There are a number of ways the replication management system can handle the creation and placement of replicas to best serve the user community. If the storage architecture supports replica placement with sufficient site storage, then it becomes a matter of the needs of the users who access the datasets and a strategy for placement of replicas. There have been numerous strategies proposed and tested on how to best manage replica placement of datasets within the data grid to meet user requirements. There is not one universal strategy that fits every requirement the best. It is a matter of the type of data grid and user community requirements for access that will determine the best strategy to use. Replicas can even be created where the files are encrypted for confidentiality that would be useful in a research project dealing with medical files. The following section contains several strategies for replica placement. ===== Dynamic replication ===== Dynam

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  • Peñabot

    Peñabot

    Peñabot is the nickname for automated social media accounts allegedly used by the Mexican government of Enrique Peña Nieto and the PRI political party to keep unfavorable news from reaching the Mexican public. Peñabot accusations are related to the broader issue of fake news in the 21st century. == History of disinformation in Mexican politics == The PRI political party has been reported to use fake news since before Peña Nieto. The main tactic originally was to spread such propaganda through open radio and television networks. Such tactic was effective in Mexico, because newspaper readership is low and cable TV is largely limited to the middle classes; consequently, the country's two major television networks – Televisa and TV Azteca – exert a significant influence in national politics. Televisa itself, not only owns around two-thirds of the programming on Mexico's TV channels, making it not only Mexico's largest television network, but also is the largest media network in the Spanish-speaking world. == Peñabots == Analysts have given the name Peñabots to a suspected network of automated accounts on social media used by the Mexican government to spread pro-government propaganda and to marginalize dissenting opinions in social media. The bots were first noticed in the 2012 elections when they were used to disseminate opinions in support of Enrique Peña Nieto on social networks such as Twitter and Facebook. According to Aristegui Noticias, their usage went against articles 6 and 134 of the Mexican Constitution. Those used by Peña Nieto's government cost an estimated 80 million pesos monthly, which news outlets argued only helped the government spread fake support towards the president, but did not have a benefit towards Mexican people (with whom EPN was highly unpopular). Facebook held approximately 640,321 Peñabots, while Twitter had less. As of July 2017, Oxford Internet Institute's Computational Propaganda Research Project claimed many western democracies, Mexico included, perform social media manipulation, thus saying the manipulation comes directly from the Mexican government itself. During Peña Nieto's subsequent presidency, analysts noted that Peñabots were used to overpower trending topics that critiqued government, to flood trending government critical hashtags with spam, to create fake trends by pushing alternative hashtags, and to push smear campaigns and threats against government-critical activists and journalists. Peñabots were distinguished as their pattern of activity was distinct from that of ordinary interaction on social networks. === Meadebots === On Twitter it was reported that about 94% of the followers of 2018 presidential candidate from the PRI Jose Antonio Meade were bots. When Antonio Meade presented himself as a candidate for the 2018 presidential election, his social media accounts such as "@MovimientoMEADE" (created by the PRI's official account @PRI_Nacional), obtained a huge quantity of followers in a short span of time. Some users noticed and brought it to attention, and after investigation it was reported 94% of such followers were bots (702,000 out of 747,000), and the account was eliminated from Twitter after 20 hours. The fake accounts used the hashtags #YoConMeade and #Meade18. It was further revealed was that Meade's official account on Twitter, @JoseAMeadeK had 25% bots (216,000 fake followers out of the 981,000). == Manipulation of news media in Mexico, through television == The Mexican government of Peña Nieto has been accused of using various means to keep unfavorable news from reaching the Mexican people. Many Mexicans have protested this practice as it clearly goes against the freedom of speech. The PRI has been reported to use fake news since before Peña Nieto. The main tactic has been to spread such propaganda through radio and television. This tactic is perceived as effective in Mexico, because newspaper readership is low and research on the Internet and cable TV is largely limited to the middle classes; consequently, the country's two major television networks – Televisa and TV Azteca – exert a significant influence in national politics. Televisa itself, owns around two-thirds of the programming on Mexico's TV channels, making it not only Mexico's largest television network, but also is the largest media network in the Spanish-speaking world. In June 2012, before the 2012 Mexican presidential elections, the British newspaper The Guardian published a series of allegations claiming Televisa, sold favorable coverage to top politicians in its news and entertainment shows, this scandal became known as the Televisa controversy. The documents published by 'The Guardian alleged that a secretive circle within Televisa manipulated news coverage to favor PRI presidential candidate Enrique Peña Nieto, who was poised as favorite to win. Televisa's secret circle supposedly commissioned videos to promote Peña Nieto and lash out his political rivals in 2009. The Guardian documents suggest that Televisa's secret team distributed such videos through e-mail, posting them posted them on Facebook and YouTube, some can still be seen there. Another document was a PowerPoint presentation, with a slide explicitly aimed at rival leftist candidate of the Party of the Democratic Revolution (PRD), Andrés Manuel López Obrador. Supposedly given to The Guardian by a Televisa employee. The document's authenticity was never possible to confirm– however dates, names, and events largely coincide. Televisa refused to talk the documents, and denied a relationship with the PRI or its presidential candidate, saying that they had provided equal media coverage to all parties. Televisa published an article supposedly showing discrepancies in The Guardian documents and denying accusations. Mexican citizens complained about the perceived favoritism towards Enrique Peña Nieto and the PRI, protesting through the Yo Soy 132 movement which Televisa covered in detail. However, Televisa's news media coverage is perceived to have been biased, by using a media coverage tactic Mexican citizens call cortinas de humo (smoke screens). These introduce a news scandal giving extensive coverage to distract citizens from a potential conflict-of-interest or controversy that could damage the image of the politician favored by the network. An example of a perceived smoke screen would be the news media coverage of "Caso Michoacán" and "Caso Paolette" distracting all the attention from the parallel "Yo soy 132" movement. A few years later, on the day of September 11, 2016; factual evidence of Televisa's performing media manipulation emerged, when a Televisa news anchor while live-on air reading a teleprompter, mistakenly read out loud that "try that Jaime "Ël Bronco" Rodríguez Calderón (Nuevo Leon's governor) is mentioned as little as possible". Newspaper El Universal caught it on video and published it social media. Televisa didn't mention the story and declined to comment. Lack of news coverage concerning Nuevo León's Governor Jaime Rodriguez, is perceived due to him being the first elected governor to not be part of any political party (Independent Governor), and because unlike the governors from the PRI preceding him, the independent governor "El Bronco" doesn't spend money on publicity at all, preferring to communicate all news by using social media such as Twitter and Facebook. While the incident may have proven Televisa's bias, there wasn't anything to incriminate the PRI political party or Enrique Peña Nieto, though it did further suspicion of Televisa manipulating news media. In contrast, a December 2017 article of The New York Times, reported Enrique Peña Nieto spending about 2000 million dollars on publicity, during his first 5 years as president, the largest publicity budget ever spent by a Mexican President. Additionally, 68 percent of news journalists admitted to not believe to have enough freedom of speech, and award-winning news reporter Carmen Aristegui was controversially fired shortly after revealing the Mexican White House scandals. == Violence and spying towards news journalists and civil rights activists == Far for only being receiving accusations of spreading fake news, the Mexican government of EPN (Enrique Peña Nieto) has also been accused of violence towards news journalists, and of spying on them, and also towards civil right leaders and their families. During his tenure as president, Peña Nieto has been accused of failing to protect news journalists, whose deaths are speculated to be politically triggered, by politicians attempting to prevent them from covering political scandals. The New York Times published a news report on the matter titled, "In Mexico it's easy to kill a journalist", on it mentioning how during EPN's government, Mexico became one of the worst countries on which to be a journalist. The assassination of journalist Javier Valdez on May 23, 2017, received national coverage, with multiple news journalists

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  • Computer security compromised by hardware failure

    Computer security compromised by hardware failure

    Computer security compromised by hardware failure is a branch of computer security applied to hardware. The objective of computer security includes protection of information and property from theft, corruption, or natural disaster, while allowing the information and property to remain accessible and productive to its intended users. Such secret information could be retrieved by different ways. This article focus on the retrieval of data thanks to misused hardware or hardware failure. Hardware could be misused or exploited to get secret data. This article collects main types of attack that can lead to data theft. Computer security can be compromised by devices, such as keyboards, monitors or printers (thanks to electromagnetic or acoustic emanation for example) or by components of the computer, such as the memory, the network card or the processor (thanks to time or temperature analysis for example). == Devices == === Monitor === The monitor is the main device used to access data on a computer. It has been shown that monitors radiate or reflect data on their environment, potentially giving attackers access to information displayed on the monitor. ==== Electromagnetic emanations ==== Video display units radiate: narrowband harmonics of the digital clock signals; broadband harmonics of the various 'random' digital signals such as the video signal. Known as compromising emanations or TEMPEST radiation, a code word for a U.S. government programme aimed at attacking the problem, the electromagnetic broadcast of data has been a significant concern in sensitive computer applications. Eavesdroppers can reconstruct video screen content from radio frequency emanations. Each (radiated) harmonic of the video signal shows a remarkable resemblance to a broadcast TV signal. It is therefore possible to reconstruct the picture displayed on the video display unit from the radiated emission by means of a normal television receiver. If no preventive measures are taken, eavesdropping on a video display unit is possible at distances up to several hundreds of meters, using only a normal black-and-white TV receiver, a directional antenna and an antenna amplifier. It is even possible to pick up information from some types of video display units at a distance of over 1 kilometer. If more sophisticated receiving and decoding equipment is used, the maximum distance can be much greater. ==== Compromising reflections ==== What is displayed by the monitor is reflected on the environment. The time-varying diffuse reflections of the light emitted by a CRT monitor can be exploited to recover the original monitor image. This is an eavesdropping technique for spying at a distance on data that is displayed on an arbitrary computer screen, including the currently prevalent LCD monitors. The technique exploits reflections of the screen's optical emanations in various objects that one commonly finds close to the screen and uses those reflections to recover the original screen content. Such objects include eyeglasses, tea pots, spoons, plastic bottles, and even the eye of the user. This attack can be successfully mounted to spy on even small fonts using inexpensive, off-the-shelf equipment (less than 1500 dollars) from a distance of up to 10 meters. Relying on more expensive equipment allowed to conduct this attack from over 30 meters away, demonstrating that similar attacks are feasible from the other side of the street or from a close by building. Many objects that may be found at a usual workplace can be exploited to retrieve information on a computer's display by an outsider. Particularly good results were obtained from reflections in a user's eyeglasses or a tea pot located on the desk next to the screen. Reflections that stem from the eye of the user also provide good results. However, eyes are harder to spy on at a distance because they are fast-moving objects and require high exposure times. Using more expensive equipment with lower exposure times helps to remedy this problem. The reflections gathered from curved surfaces on close by objects indeed pose a substantial threat to the confidentiality of data displayed on the screen. Fully invalidating this threat without at the same time hiding the screen from the legitimate user seems difficult, without using curtains on the windows or similar forms of strong optical shielding. Most users, however, will not be aware of this risk and may not be willing to close the curtains on a nice day. The reflection of an object, a computer display, in a curved mirror creates a virtual image that is located behind the reflecting surface. For a flat mirror this virtual image has the same size and is located behind the mirror at the same distance as the original object. For curved mirrors, however, the situation is more complex. === Keyboard === ==== Electromagnetic emanations ==== Computer keyboards are often used to transmit confidential data such as passwords. Since they contain electronic components, keyboards emit electromagnetic waves. These emanations could reveal sensitive information such as keystrokes. Electromagnetic emanations have turned out to constitute a security threat to computer equipment. The figure below presents how a keystroke is retrieved and what material is necessary. The approach is to acquire the raw signal directly from the antenna and to process the entire captured electromagnetic spectrum. Thanks to this method, four different kinds of compromising electromagnetic emanations have been detected, generated by wired and wireless keyboards. These emissions lead to a full or a partial recovery of the keystrokes. The best practical attack fully recovered 95% of the keystrokes of a PS/2 keyboard at a distance up to 20 meters, even through walls. Because each keyboard has a specific fingerprint based on the clock frequency inconsistencies, it can determine the source keyboard of a compromising emanation, even if multiple keyboards from the same model are used at the same time. The four different kinds way of compromising electromagnetic emanations are described below. ===== The Falling Edge Transition Technique ===== When a key is pressed, released or held down, the keyboard sends a packet of information known as a scan code to the computer. The protocol used to transmit these scan codes is a bidirectional serial communication, based on four wires: Vcc (5 volts), ground, data and clock. Clock and data signals are identically generated. Hence, the compromising emanation detected is the combination of both signals. However, the edges of the data and the clock lines are not superposed. Thus, they can be easily separated to obtain independent signals. ===== The Generalized Transition Technique ===== The Falling Edge Transition attack is limited to a partial recovery of the keystrokes. This is a significant limitation. The GTT is a falling edge transition attack improved, which recover almost all keystrokes. Indeed, between two traces, there is exactly one data rising edge. If attackers are able to detect this transition, they can fully recover the keystrokes. ===== The Modulation Technique ===== Harmonics compromising electromagnetic emissions come from unintentional emanations such as radiations emitted by the clock, non-linear elements, crosstalk, ground pollution, etc. Determining theoretically the reasons of these compromising radiations is a very complex task. These harmonics correspond to a carrier of approximately 4 MHz which is very likely the internal clock of the micro-controller inside the keyboard. These harmonics are correlated with both clock and data signals, which describe modulated signals (in amplitude and frequency) and the full state of both clock and data signals. This means that the scan code can be completely recovered from these harmonics. ===== The Matrix Scan Technique ===== Keyboard manufacturers arrange the keys in a matrix. The keyboard controller, often an 8-bit processor, parses columns one-by-one and recovers the state of 8 keys at once. This matrix scan process can be described as 192 keys (some keys may not be used, for instance modern keyboards use 104/105 keys) arranged in 24 columns and 8 rows. These columns are continuously pulsed one-by-one for at least 3μs. Thus, these leads may act as an antenna and generate electromagnetic emanations. If an attacker is able to capture these emanations, he can easily recover the column of the pressed key. Even if this signal does not fully describe the pressed key, it still gives partial information on the transmitted scan code, i.e. the column number. Note that the matrix scan routine loops continuously. When no key is pressed, we still have a signal composed of multiple equidistant peaks. These emanations may be used to remotely detect the presence of powered computers. Concerning wireless keyboards, the wireless data burst transmission can be used as an electromagnetic trigger to detect exactly when a key is pressed, while the matrix s

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  • Strong cryptography

    Strong cryptography

    Strong cryptography or cryptographically strong are general terms used to designate the cryptographic algorithms that, when used correctly, provide a very high (usually insurmountable) level of protection against any eavesdropper, including the government agencies. There is no precise definition of the boundary line between the strong cryptography and (breakable) weak cryptography, as this border constantly shifts due to improvements in hardware and cryptanalysis techniques. These improvements eventually place the capabilities once available only to the NSA within the reach of a skilled individual, so in practice there are only two levels of cryptographic security, "cryptography that will stop your kid sister from reading your files, and cryptography that will stop major governments from reading your files" (Bruce Schneier). The strong cryptography algorithms have high security strength, for practical purposes usually defined as a number of bits in the key. For example, the United States government, when dealing with export control of encryption, considered as of 1999 any implementation of the symmetric encryption algorithm with the key length above 56 bits or its public key equivalent to be strong and thus potentially a subject to the export licensing. To be strong, an algorithm needs to have a sufficiently long key and be free of known mathematical weaknesses, as exploitation of these effectively reduces the key size. At the beginning of the 21st century, the typical security strength of the strong symmetrical encryption algorithms is 128 bits (slightly lower values still can be strong, but usually there is little technical gain in using smaller key sizes). Demonstrating the resistance of any cryptographic scheme to attack is a complex matter, requiring extensive testing and reviews, preferably in a public forum. Good algorithms and protocols are required (similarly, good materials are required to construct a strong building), but good system design and implementation is needed as well: "it is possible to build a cryptographically weak system using strong algorithms and protocols" (just like the use of good materials in construction does not guarantee a solid structure). Many real-life systems turn out to be weak when the strong cryptography is not used properly, for example, random nonces are reused A successful attack might not even involve algorithm at all, for example, if the key is generated from a password, guessing a weak password is easy and does not depend on the strength of the cryptographic primitives. A user can become the weakest link in the overall picture, for example, by sharing passwords and hardware tokens with the colleagues. == Background == The level of expense required for strong cryptography originally restricted its use to the government and military agencies, until the middle of the 20th century the process of encryption required a lot of human labor and errors (preventing the decryption) were very common, so only a small share of written information could have been encrypted. US government, in particular, was able to keep a monopoly on the development and use of cryptography in the US into the 1960s. In the 1970, the increased availability of powerful computers and unclassified research breakthroughs (Data Encryption Standard, the Diffie-Hellman and RSA algorithms) made strong cryptography available for civilian use. Mid-1990s saw the worldwide proliferation of knowledge and tools for strong cryptography. By the 21st century the technical limitations were gone, although the majority of the communication were still unencrypted. At the same the cost of building and running systems with strong cryptography became roughly the same as the one for the weak cryptography. The use of computers changed the process of cryptanalysis, famously with Bletchley Park's Colossus. But just as the development of digital computers and electronics helped in cryptanalysis, it also made possible much more complex ciphers. It is typically the case that use of a quality cipher is very efficient, while breaking it requires an effort many orders of magnitude larger - making cryptanalysis so inefficient and impractical as to be effectively impossible. == Cryptographically strong algorithms == This term "cryptographically strong" is often used to describe an encryption algorithm, and implies, in comparison to some other algorithm (which is thus cryptographically weak), greater resistance to attack. But it can also be used to describe hashing and unique identifier and filename creation algorithms. See for example the description of the Microsoft .NET runtime library function Path.GetRandomFileName. In this usage, the term means "difficult to guess". An encryption algorithm is intended to be unbreakable (in which case it is as strong as it can ever be), but might be breakable (in which case it is as weak as it can ever be) so there is not, in principle, a continuum of strength as the idiom would seem to imply: Algorithm A is stronger than Algorithm B which is stronger than Algorithm C, and so on. The situation is made more complex, and less subsumable into a single strength metric, by the fact that there are many types of cryptanalytic attack and that any given algorithm is likely to force the attacker to do more work to break it when using one attack than another. There is only one known unbreakable cryptographic system, the one-time pad, which is not generally possible to use because of the difficulties involved in exchanging one-time pads without them being compromised. So any encryption algorithm can be compared to the perfect algorithm, the one-time pad. The usual sense in which this term is (loosely) used, is in reference to a particular attack, brute force key search — especially in explanations for newcomers to the field. Indeed, with this attack (always assuming keys to have been randomly chosen), there is a continuum of resistance depending on the length of the key used. But even so there are two major problems: many algorithms allow use of different length keys at different times, and any algorithm can forgo use of the full key length possible. Thus, Blowfish and RC5 are block cipher algorithms whose design specifically allowed for several key lengths, and who cannot therefore be said to have any particular strength with respect to brute force key search. Furthermore, US export regulations restrict key length for exportable cryptographic products and in several cases in the 1980s and 1990s (e.g., famously in the case of Lotus Notes' export approval) only partial keys were used, decreasing 'strength' against brute force attack for those (export) versions. More or less the same thing happened outside the US as well, as for example in the case of more than one of the cryptographic algorithms in the GSM cellular telephone standard. The term is commonly used to convey that some algorithm is suitable for some task in cryptography or information security, but also resists cryptanalysis and has no, or fewer, security weaknesses. Tasks are varied, and might include: generating randomness encrypting data providing a method to ensure data integrity Cryptographically strong would seem to mean that the described method has some kind of maturity, perhaps even approved for use against different kinds of systematic attacks in theory and/or practice. Indeed, that the method may resist those attacks long enough to protect the information carried (and what stands behind the information) for a useful length of time. But due to the complexity and subtlety of the field, neither is almost ever the case. Since such assurances are not actually available in real practice, sleight of hand in language which implies that they are will generally be misleading. There will always be uncertainty as advances (e.g., in cryptanalytic theory or merely affordable computer capacity) may reduce the effort needed to successfully use some attack method against an algorithm. In addition, actual use of cryptographic algorithms requires their encapsulation in a cryptosystem, and doing so often introduces vulnerabilities which are not due to faults in an algorithm. For example, essentially all algorithms require random choice of keys, and any cryptosystem which does not provide such keys will be subject to attack regardless of any attack resistant qualities of the encryption algorithm(s) used. == Legal issues == Widespread use of encryption increases the costs of surveillance, so the government policies aim to regulate the use of the strong cryptography. In the 2000s, the effect of encryption on the surveillance capabilities was limited by the ever-increasing share of communications going through the global social media platforms, that did not use the strong encryption and provided governments with the requested data. Murphy talks about a legislative balance that needs to be struck between the power of the government that are broad enough to be able to follow the qui

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  • Data recovery

    Data recovery

    In computing, data recovery is a process of retrieving deleted, inaccessible, lost, corrupted, damaged, or overwritten data from secondary storage, removable media or files, when the data stored in them cannot be accessed in a usual way. The data is most often salvaged from storage media such as internal or external hard disk drives (HDDs), solid-state drives (SSDs), USB flash drives, magnetic tapes, CDs, DVDs, RAID subsystems, and other electronic devices. Recovery may be required due to physical damage to the storage devices or logical damage to the file system that prevents it from being mounted by the host operating system (OS). Logical failures occur when the hard drive devices are functional but the user or automated-OS cannot retrieve or access data stored on them. Logical failures can occur due to corruption of the engineering chip, lost partitions, firmware failure, or failures during formatting/re-installation. Data recovery can be a very simple or technical challenge. This is why there are specific software companies specialized in this field that help to get back data on your system. == About == The most common data recovery scenarios involve an operating system failure, malfunction of a storage device, logical failure of storage devices, accidental damage or deletion, etc. (typically, on a single-drive, single-partition, single-OS system), in which case the ultimate goal is simply to copy all important files from the damaged media to another new drive. This can be accomplished using a Live CD, or DVD by booting directly from a ROM or a USB drive instead of the corrupted drive in question. Many Live CDs or DVDs provide a means to mount the system drive and backup drives or removable media, and to move the files from the system drive to the backup media with a file manager or optical disc authoring software. Such cases can often be mitigated by disk partitioning and consistently storing valuable data files (or copies of them) on a different partition from the replaceable OS system files. Another scenario involves a drive-level failure, such as a compromised file system or drive partition, or a hard disk drive failure. In any of these cases, the data is not easily read from the media devices. Depending on the situation, solutions involve repairing the logical file system, partition table, or master boot record, or updating the firmware or drive recovery techniques ranging from software-based recovery of corrupted data, to hardware- and software-based recovery of damaged service areas (also known as the hard disk drive's "firmware"), to hardware replacement on a physically damaged drive which allows for the extraction of data to a new drive. If a drive recovery is necessary, the drive itself has typically failed permanently, and the focus is rather on a one-time recovery, salvaging whatever data can be read. In a third scenario, files have been accidentally "deleted" from a storage medium by the users. Typically, the contents of deleted files are not removed immediately from the physical drive; instead, references to them in the directory structure are removed, and thereafter space the deleted data occupy is made available for later data overwriting. In the mind of end users, deleted files cannot be discoverable through a standard file manager, but the deleted data still technically exists on the physical drive. In the meantime, the original file contents remain, often several disconnected fragments, and may be recoverable if not overwritten by other data files. The term "data recovery" is also used in the context of forensic applications or espionage, where data which have been encrypted, hidden, or deleted, rather than damaged, are recovered. Sometimes data present in the computer gets encrypted or hidden due to reasons like virus attacks which can only be recovered by some computer forensic experts. == Physical damage == A wide variety of failures can cause physical damage to storage media, which may result from human errors and natural disasters. CD-ROMs can have their metallic substrate or dye layer scratched off; hard disks can suffer from a multitude of mechanical failures, such as head crashes, PCB failure, and failed motors; tapes can simply break. Physical damage to a hard drive, even in cases where a head crash has occurred, does not necessarily mean permanent data loss. However, in extreme cases, such as prolonged exposure to moisture and corrosion —like the lost Bitcoin hard drive of James Howells, buried in the Newport landfill for over a decade — recovery is usually impossible. In rare cases, forensic techniques such as magnetic force microscopy (MFM) have been explored to detect residual magnetic traces when data holds exceptional value. Other techniques employed by many professional data recovery companies can typically salvage most, if not all, of the data that had been lost when the failure occurred. Of course, there are exceptions to this, such as cases where severe damage to the hard drive platters may have occurred. However, if the hard drive can be repaired and a full image or clone created, then the logical file structure can be rebuilt in most instances. Most physical damage cannot be repaired by end users. For example, opening a hard disk drive in a normal environment can allow airborne dust to settle on the platter and become caught between the platter and the read/write head. During normal operation, read/write heads float 3 to 6 nanometers above the platter surface, and the average dust particles found in a normal environment are typically around 30,000 nanometers in diameter. When these dust particles get caught between the read/write heads and the platter, they can cause new head crashes that further damage the platter and thus compromise the recovery process. Furthermore, end users generally do not have the hardware or technical expertise required to make these repairs. Consequently, data recovery companies are often employed to salvage important data with the more reputable ones using class 100 dust- and static-free cleanrooms. === Recovery techniques === Recovering data from physically damaged hardware can involve multiple techniques. Some damage can be repaired by replacing parts in the hard disk. This alone may make the disk usable, but there may still be logical damage. A specialized disk-imaging procedure is used to recover every readable bit from the surface. Once this image is acquired and saved on a reliable medium, the image can be safely analyzed for logical damage and will possibly allow much of the original file system to be reconstructed. ==== Hardware repair ==== A common misconception is that a damaged printed circuit board (PCB) may be simply replaced during recovery procedures by an identical PCB from a healthy drive. While this may work in rare circumstances on hard disk drives manufactured before 2003, it will not work on newer drives. Electronics boards of modern drives usually contain drive-specific adaptation data (generally a map of bad sectors and tuning parameters) and other information required to properly access data on the drive. Replacement boards often need this information to effectively recover all of the data. The replacement board may need to be reprogrammed. Some manufacturers (Seagate, for example) store this information on a serial EEPROM chip, which can be removed and transferred to the replacement board. Each hard disk drive has what is called a system area or service area; this portion of the drive, which is not directly accessible to the end user, usually contains drive's firmware and adaptive data that helps the drive operate within normal parameters. One function of the system area is to log defective sectors within the drive; essentially telling the drive where it can and cannot write data. The sector lists are also stored on various chips attached to the PCB, and they are unique to each hard disk drive. If the data on the PCB do not match what is stored on the platter, then the drive will not calibrate properly. In most cases the drive heads will click because they are unable to find the data matching what is stored on the PCB. == Logical damage == The term "logical damage" refers to situations in which the error is not a problem in the hardware and requires software-level solutions. === Corrupt partitions and file systems, media errors === In some cases, data on a hard disk drive can be unreadable due to damage to the partition table or file system, or to (intermittent) media errors. In the majority of these cases, at least a portion of the original data can be recovered by repairing the damaged partition table or file system using specialized data recovery software such as TestDisk; software like ddrescue can image media despite intermittent errors, and image raw data when there is partition table or file system damage. This type of data recovery can be performed by people without expertise in drive hardware as it requires no special physica

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  • Server-Gated Cryptography

    Server-Gated Cryptography

    Server-Gated Cryptography (SGC), also known as International Step-Up by Netscape, is a defunct mechanism that was used to step up from 40-bit or 56-bit to 128-bit cipher suites with SSL. It was created in response to United States federal legislation on the export of strong cryptography in the 1990s. The legislation had limited encryption to weak algorithms and shorter key lengths in software exported outside of the United States of America. When the legislation added an exception for financial transactions, SGC was created as an extension to SSL with the certificates being restricted to financial organisations. In 1999, this list was expanded to include online merchants, healthcare organizations, and insurance companies. This legislation changed in January 2000, resulting in vendors no longer shipping export-grade browsers and SGC certificates becoming available without restriction. Internet Explorer supported SGC starting with patched versions of Internet Explorer 3. SGC became obsolete when Internet Explorer 5.01 SP1 and Internet Explorer 5.5 started supporting strong encryption without the need for a separate high encryption pack (except on Windows 2000, which needs its own high encryption pack that was included in Service Pack 2 and later). "Export-grade" browsers are unusable on the modern Web due to many servers disabling export cipher suites. Additionally, these browsers are incapable of using SHA-2 family signature hash algorithms like SHA-256. Certification authorities are trying to phase out the new issuance of certificates with the older SHA-1 signature hash algorithm. The continuing use of SGC facilitates the use of obsolete, insecure Web browsers with HTTPS. However, while certificates that use the SHA-1 signature hash algorithm remain available, some certificate authorities continue to issue SGC certificates (often charging a premium for them) although they are obsolete. The reason certificate authorities can charge a premium for SGC certificates is that browsers only allowed a limited number of roots to support SGC. When an SSL handshake takes place, the software (e.g. a web browser) would list the ciphers that it supports. Although the weaker exported browsers would only include weaker ciphers in its initial SSL handshake, the browser also contained stronger cryptography algorithms. There are two protocols involved to activate them. Netscape Communicator 4 used International Step-Up, which used the now obsolete insecure renegotiation to change to a stronger cipher suite. Microsoft used SGC, which sends a new Client Hello message listing the stronger cipher suites on the same connection after the certificate is determined to be SGC capable, and also supported Netscape Step-Up for compatibility (though this support in the NT 4.0 SP6 and IE 5.01 version had a bug where changing MAC algorithms during Step-Up did not work properly).

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  • Stability (learning theory)

    Stability (learning theory)

    Stability, also known as algorithmic stability, is a notion in computational learning theory of how a machine learning algorithm output is changed with small perturbations to its inputs. A stable learning algorithm is one for which the prediction does not change much when the training data is modified slightly. For instance, consider a machine learning algorithm that is being trained to recognize handwritten letters of the alphabet, using 1000 examples of handwritten letters and their labels ("A" to "Z") as a training set. One way to modify this training set is to leave out an example, so that only 999 examples of handwritten letters and their labels are available. A stable learning algorithm would produce a similar classifier with both the 1000-element and 999-element training sets. Stability can be studied for many types of learning problems, from language learning to inverse problems in physics and engineering, as it is a property of the learning process rather than the type of information being learned. The study of stability gained importance in computational learning theory in the 2000s when it was shown to have a connection with generalization. It was shown that for large classes of learning algorithms, notably empirical risk minimization algorithms, certain types of stability ensure good generalization. == History == A central goal in designing a machine learning system is to guarantee that the learning algorithm will generalize, or perform accurately on new examples after being trained on a finite number of them. In the 1990s, milestones were reached in obtaining generalization bounds for supervised learning algorithms. The technique historically used to prove generalization was to show that an algorithm was consistent, using the uniform convergence properties of empirical quantities to their means. This technique was used to obtain generalization bounds for the large class of empirical risk minimization (ERM) algorithms. An ERM algorithm is one that selects a solution from a hypothesis space H {\displaystyle H} in such a way to minimize the empirical error on a training set S {\displaystyle S} . A general result, proved by Vladimir Vapnik for an ERM binary classification algorithms, is that for any target function and input distribution, any hypothesis space H {\displaystyle H} with VC-dimension d {\displaystyle d} , and n {\displaystyle n} training examples, the algorithm is consistent and will produce a training error that is at most O ( d n ) {\displaystyle O\left({\sqrt {\frac {d}{n}}}\right)} (plus logarithmic factors) from the true error. The result was later extended to almost-ERM algorithms with function classes that do not have unique minimizers. Vapnik's work, using what became known as VC theory, established a relationship between generalization of a learning algorithm and properties of the hypothesis space H {\displaystyle H} of functions being learned. However, these results could not be applied to algorithms with hypothesis spaces of unbounded VC-dimension. Put another way, these results could not be applied when the information being learned had a complexity that was too large to measure. Some of the simplest machine learning algorithms—for instance, for regression—have hypothesis spaces with unbounded VC-dimension. Another example is language learning algorithms that can produce sentences of arbitrary length. Stability analysis was developed in the 2000s for computational learning theory and is an alternative method for obtaining generalization bounds. The stability of an algorithm is a property of the learning process, rather than a direct property of the hypothesis space H {\displaystyle H} , and it can be assessed in algorithms that have hypothesis spaces with unbounded or undefined VC-dimension such as nearest neighbor. A stable learning algorithm is one for which the learned function does not change much when the training set is slightly modified, for instance by leaving out an example. A measure of Leave one out error is used in a Cross Validation Leave One Out (CVloo) algorithm to evaluate a learning algorithm's stability with respect to the loss function. As such, stability analysis is the application of sensitivity analysis to machine learning. == Summary of classic results == Early 1900s - Stability in learning theory was earliest described in terms of continuity of the learning map L {\displaystyle L} , traced to Andrey Nikolayevich Tikhonov. 1979 - Devroye and Wagner observed that the leave-one-out behavior of an algorithm is related to its sensitivity to small changes in the sample. 1999 - Kearns and Ron discovered a connection between finite VC-dimension and stability. 2002 - In a landmark paper, Bousquet and Elisseeff proposed the notion of uniform hypothesis stability of a learning algorithm and showed that it implies low generalization error. Uniform hypothesis stability, however, is a strong condition that does not apply to large classes of algorithms, including ERM algorithms with a hypothesis space of only two functions. 2002 - Kutin and Niyogi extended Bousquet and Elisseeff's results by providing generalization bounds for several weaker forms of stability which they called almost-everywhere stability. Furthermore, they took an initial step in establishing the relationship between stability and consistency in ERM algorithms in the Probably Approximately Correct (PAC) setting. 2004 - Poggio et al. proved a general relationship between stability and ERM consistency. They proposed a statistical form of leave-one-out-stability which they called CVEEEloo stability, and showed that it is a) sufficient for generalization in bounded loss classes, and b) necessary and sufficient for consistency (and thus generalization) of ERM algorithms for certain loss functions such as the square loss, the absolute value and the binary classification loss. 2010 - Shalev Shwartz et al. noticed problems with the original results of Vapnik due to the complex relations between hypothesis space and loss class. They discuss stability notions that capture different loss classes and different types of learning, supervised and unsupervised. 2016 - Moritz Hardt et al. proved stability of gradient descent given certain assumption on the hypothesis and number of times each instance is used to update the model. == Preliminary definitions == We define several terms related to learning algorithms training sets, so that we can then define stability in multiple ways and present theorems from the field. A machine learning algorithm, also known as a learning map L {\displaystyle L} , maps a training data set, which is a set of labeled examples ( x , y ) {\displaystyle (x,y)} , onto a function f {\displaystyle f} from X {\displaystyle X} to Y {\displaystyle Y} , where X {\displaystyle X} and Y {\displaystyle Y} are in the same space of the training examples. The functions f {\displaystyle f} are selected from a hypothesis space of functions called H {\displaystyle H} . The training set from which an algorithm learns is defined as S = { z 1 = ( x 1 , y 1 ) , . . , z m = ( x m , y m ) } {\displaystyle S=\{z_{1}=(x_{1},\ y_{1})\ ,..,\ z_{m}=(x_{m},\ y_{m})\}} and is of size m {\displaystyle m} in Z = X × Y {\displaystyle Z=X\times Y} drawn i.i.d. from an unknown distribution D. Thus, the learning map L {\displaystyle L} is defined as a mapping from Z m {\displaystyle Z_{m}} into H {\displaystyle H} , mapping a training set S {\displaystyle S} onto a function f S {\displaystyle f_{S}} from X {\displaystyle X} to Y {\displaystyle Y} . Here, we consider only deterministic algorithms where L {\displaystyle L} is symmetric with respect to S {\displaystyle S} , i.e. it does not depend on the order of the elements in the training set. Furthermore, we assume that all functions are measurable and all sets are countable. The loss V {\displaystyle V} of a hypothesis f {\displaystyle f} with respect to an example z = ( x , y ) {\displaystyle z=(x,y)} is then defined as V ( f , z ) = V ( f ( x ) , y ) {\displaystyle V(f,z)=V(f(x),y)} . The empirical error of f {\displaystyle f} is I S [ f ] = 1 n ∑ V ( f , z i ) {\displaystyle I_{S}[f]={\frac {1}{n}}\sum V(f,z_{i})} . The true error of f {\displaystyle f} is I [ f ] = E z V ( f , z ) {\displaystyle I[f]=\mathbb {E} _{z}V(f,z)} Given a training set S of size m, we will build, for all i = 1....,m, modified training sets as follows: By removing the i-th element S | i = { z 1 , . . . , z i − 1 , z i + 1 , . . . , z m } {\displaystyle S^{|i}=\{z_{1},...,\ z_{i-1},\ z_{i+1},...,\ z_{m}\}} By replacing the i-th element S i = { z 1 , . . . , z i − 1 , z i ′ , z i + 1 , . . . , z m } {\displaystyle S^{i}=\{z_{1},...,\ z_{i-1},\ z_{i}',\ z_{i+1},...,\ z_{m}\}} == Definitions of stability == === Hypothesis Stability === An algorithm L {\displaystyle L} has hypothesis stability β with respect to the loss function V if the following holds: ∀ i ∈ { 1 , . . . , m } , E S , z [ | V ( f S , z ) − V ( f S |

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  • Social advertising (social relationships)

    Social advertising (social relationships)

    Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications. For example, the advertising platforms provided by Google, Twitter, and Facebook involve targeting and presenting ads based on relationships articulated on those same services. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers. == Social targeting == Since a pair of consumers connected via a relationship are more likely to be similar than an unconnected pair, information about such relationships can be used to infer characteristics of consumers useful for targeting. For example, predictions of an individual's home location can be improved using geographic information about their peers. Existing advertising platforms can allow advertisers to explicitly target the peers (e.g., Facebook friends, Twitter followers) of consumers who have a known affiliation with their brand. Thus, one way social advertising is expected to be effective is because social networks encode information about unobserved characteristics of consumers, including their susceptibility to adopt a product and to influence their peers to adopt. Social advertisement targets audiences' demographics based on customers browsing histories. This helped companies understand users' interests and target a specific group of users. Whether it is location or personal interest, different categories of companies can make the consumers on social media rely heavily on their advertisements. This is one of the reasons why social advertising has grown over time. Targeting their audience to real life stakeholders generally increase the attention of the advertised deal which brings up more profits for companies. Subsequently, the psychological effects that social media gives off to its users play a huge role in advertisement companies keeping their customers online. One of the main reasons users rely on social media is because it's a source of entertainment that provides them with a feeling of inclusiveness. In making the customers feel the inclusiveness, social advertising targeting a specific group of users is presented as if these advertisements are customized for the users in their perspective making them feel the attention that they do not often feel in the real world. You can use Social signals checker tool to find more information about links. Social signals are metrics that measure how much people interact with your content on social media. From likes, to shares, to comments; each of these signals contributes to an overall number that tells search engines like Google how much people like your content. The more social signals your website gets, the more likely it is to rank higher in Google. The reason for this is two-fold. First, social media is used by millions of people every day, and if your content is being shared and interacted with on these sites, it shows that it’s worthy of being seen. And second, social media sites are highly trusted by Google. So if you can get your content seen and interacted with on these platforms, you’ll be off to a great start. == Social cues in advertisements == Social ads often include information about the affiliation of a peer with an advertised entity. For example, a social ad might indicate a friend has endorsed a product, highly rated a restaurant, or watched a particular film. In fact, some definitions make these personalized social signals a necessary condition for the advertising being social advertising. Inclusion of personalized social signals creates a channel for social influence. Experiments that remove peers' names or images from social advertisements provide evidence that their presence increases proximal outcomes (e.g., clicks on advertisements). This is technically how trends are started on social media. Since social media links a single profile to thousands of other accounts some being real-life friends or even acquaintances, the opinions and the bias a user has for other users who are also a customer of an advertisement on the feed can heavily affect whether to click on the advertisement or not. Once this pattern continues, the brand benefits from increased customers, profit, and attention. Social networking can spread rapidly because 71 percent of the world's population contributes and uses social media which means social advertising gives companies a better marketing technique than a physical poster advertisement. == Word of mouth == Advertisers often attempt to use word of mouth to affect consumers and their decisions to adopt products and services. Ads and other inducements targeted at a seed set of individuals can be designed to produce a larger cascade of adoption through influence. Businesses are also using social media to attempt to identify and persuade influential consumers to spread positive messages about their products or services. Consequently, not only on social platforms but also in physical settings, users start talking to each other. When individuals develop an intimate relationship with each other, it is quite heavily based on shared characteristics, interests, and personalities. If one social media user becomes a regular customer to a well-known company that advertises often, there is a higher chance that all the other people who have intimate relationships with that one customer will be exposed to the online advertisement more than another user who might be completely new to a brand that is being advertised on screen. In reality, this happens to not only one user but to most of the users which mean a single brand advertisement online can have to potential of being talked about between billions and trillions of people all around the globe. == Relationship marketing == To accurately conduct relationship marketing, businesses must develop and manage six marketplaces: internal, customer, referral, supplier, influencer and employee. To maintain relationship marketing, customers often see social media influencers getting free sponsorships or PR boxes just to advertise their products. At times, users who become customers through these social influencers will get a better deal than regular customers which stands as a very commonly used marketing technique. By doing this, users think they are receiving special treatment when in reality it very much benefits social influencers and brands. Especially for brands that are just starting, they use this marketing technique so that their names can be out there, and people will start talking, which is their initial goal.

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  • Data recovery

    Data recovery

    In computing, data recovery is a process of retrieving deleted, inaccessible, lost, corrupted, damaged, or overwritten data from secondary storage, removable media or files, when the data stored in them cannot be accessed in a usual way. The data is most often salvaged from storage media such as internal or external hard disk drives (HDDs), solid-state drives (SSDs), USB flash drives, magnetic tapes, CDs, DVDs, RAID subsystems, and other electronic devices. Recovery may be required due to physical damage to the storage devices or logical damage to the file system that prevents it from being mounted by the host operating system (OS). Logical failures occur when the hard drive devices are functional but the user or automated-OS cannot retrieve or access data stored on them. Logical failures can occur due to corruption of the engineering chip, lost partitions, firmware failure, or failures during formatting/re-installation. Data recovery can be a very simple or technical challenge. This is why there are specific software companies specialized in this field that help to get back data on your system. == About == The most common data recovery scenarios involve an operating system failure, malfunction of a storage device, logical failure of storage devices, accidental damage or deletion, etc. (typically, on a single-drive, single-partition, single-OS system), in which case the ultimate goal is simply to copy all important files from the damaged media to another new drive. This can be accomplished using a Live CD, or DVD by booting directly from a ROM or a USB drive instead of the corrupted drive in question. Many Live CDs or DVDs provide a means to mount the system drive and backup drives or removable media, and to move the files from the system drive to the backup media with a file manager or optical disc authoring software. Such cases can often be mitigated by disk partitioning and consistently storing valuable data files (or copies of them) on a different partition from the replaceable OS system files. Another scenario involves a drive-level failure, such as a compromised file system or drive partition, or a hard disk drive failure. In any of these cases, the data is not easily read from the media devices. Depending on the situation, solutions involve repairing the logical file system, partition table, or master boot record, or updating the firmware or drive recovery techniques ranging from software-based recovery of corrupted data, to hardware- and software-based recovery of damaged service areas (also known as the hard disk drive's "firmware"), to hardware replacement on a physically damaged drive which allows for the extraction of data to a new drive. If a drive recovery is necessary, the drive itself has typically failed permanently, and the focus is rather on a one-time recovery, salvaging whatever data can be read. In a third scenario, files have been accidentally "deleted" from a storage medium by the users. Typically, the contents of deleted files are not removed immediately from the physical drive; instead, references to them in the directory structure are removed, and thereafter space the deleted data occupy is made available for later data overwriting. In the mind of end users, deleted files cannot be discoverable through a standard file manager, but the deleted data still technically exists on the physical drive. In the meantime, the original file contents remain, often several disconnected fragments, and may be recoverable if not overwritten by other data files. The term "data recovery" is also used in the context of forensic applications or espionage, where data which have been encrypted, hidden, or deleted, rather than damaged, are recovered. Sometimes data present in the computer gets encrypted or hidden due to reasons like virus attacks which can only be recovered by some computer forensic experts. == Physical damage == A wide variety of failures can cause physical damage to storage media, which may result from human errors and natural disasters. CD-ROMs can have their metallic substrate or dye layer scratched off; hard disks can suffer from a multitude of mechanical failures, such as head crashes, PCB failure, and failed motors; tapes can simply break. Physical damage to a hard drive, even in cases where a head crash has occurred, does not necessarily mean permanent data loss. However, in extreme cases, such as prolonged exposure to moisture and corrosion —like the lost Bitcoin hard drive of James Howells, buried in the Newport landfill for over a decade — recovery is usually impossible. In rare cases, forensic techniques such as magnetic force microscopy (MFM) have been explored to detect residual magnetic traces when data holds exceptional value. Other techniques employed by many professional data recovery companies can typically salvage most, if not all, of the data that had been lost when the failure occurred. Of course, there are exceptions to this, such as cases where severe damage to the hard drive platters may have occurred. However, if the hard drive can be repaired and a full image or clone created, then the logical file structure can be rebuilt in most instances. Most physical damage cannot be repaired by end users. For example, opening a hard disk drive in a normal environment can allow airborne dust to settle on the platter and become caught between the platter and the read/write head. During normal operation, read/write heads float 3 to 6 nanometers above the platter surface, and the average dust particles found in a normal environment are typically around 30,000 nanometers in diameter. When these dust particles get caught between the read/write heads and the platter, they can cause new head crashes that further damage the platter and thus compromise the recovery process. Furthermore, end users generally do not have the hardware or technical expertise required to make these repairs. Consequently, data recovery companies are often employed to salvage important data with the more reputable ones using class 100 dust- and static-free cleanrooms. === Recovery techniques === Recovering data from physically damaged hardware can involve multiple techniques. Some damage can be repaired by replacing parts in the hard disk. This alone may make the disk usable, but there may still be logical damage. A specialized disk-imaging procedure is used to recover every readable bit from the surface. Once this image is acquired and saved on a reliable medium, the image can be safely analyzed for logical damage and will possibly allow much of the original file system to be reconstructed. ==== Hardware repair ==== A common misconception is that a damaged printed circuit board (PCB) may be simply replaced during recovery procedures by an identical PCB from a healthy drive. While this may work in rare circumstances on hard disk drives manufactured before 2003, it will not work on newer drives. Electronics boards of modern drives usually contain drive-specific adaptation data (generally a map of bad sectors and tuning parameters) and other information required to properly access data on the drive. Replacement boards often need this information to effectively recover all of the data. The replacement board may need to be reprogrammed. Some manufacturers (Seagate, for example) store this information on a serial EEPROM chip, which can be removed and transferred to the replacement board. Each hard disk drive has what is called a system area or service area; this portion of the drive, which is not directly accessible to the end user, usually contains drive's firmware and adaptive data that helps the drive operate within normal parameters. One function of the system area is to log defective sectors within the drive; essentially telling the drive where it can and cannot write data. The sector lists are also stored on various chips attached to the PCB, and they are unique to each hard disk drive. If the data on the PCB do not match what is stored on the platter, then the drive will not calibrate properly. In most cases the drive heads will click because they are unable to find the data matching what is stored on the PCB. == Logical damage == The term "logical damage" refers to situations in which the error is not a problem in the hardware and requires software-level solutions. === Corrupt partitions and file systems, media errors === In some cases, data on a hard disk drive can be unreadable due to damage to the partition table or file system, or to (intermittent) media errors. In the majority of these cases, at least a portion of the original data can be recovered by repairing the damaged partition table or file system using specialized data recovery software such as TestDisk; software like ddrescue can image media despite intermittent errors, and image raw data when there is partition table or file system damage. This type of data recovery can be performed by people without expertise in drive hardware as it requires no special physica

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