AI Data Poisoning

AI Data Poisoning — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  Direct voice input

  Direct voice input (DVI), sometimes called voice input control (VIC), is a style of human–machine interaction "HMI" in which the user makes voice commands to issue instructions to the machine through speech recognition. In the field of military aviation, DVI has been introduced into the cockpits of several modern military aircraft, such as the Eurofighter Typhoon, the Lockheed Martin F-35 Lightning II, the Dassault Rafale, the KF-21 Boramae and the Saab JAS 39 Gripen. Such systems have also been used for various other purposes, including industry control systems and speech recognition assistance for impaired individuals. == Overview == DVI systems can be divided into two major categories of functionality: "user-dependent" or "user-independent". A user-dependent system requires that a personal voice template to be generated for a specific person; the template for this individual has to be loaded onto their assigned machine prior to use of the DVI system for it to function properly. In contrast, a user-independent system does not require any personal voice template, being intended to respond correctly to the voice of any user. They can also be categorised between "discrete recognition" and "continuous recognition". Users of a discrete recognition system must pause between each word so that the DVI system can identify the separations between each word, while a continuous speech recognition system is capable of understanding a normal rate of speech. During the mid-2000s, researchers at the National Aerospace Laboratory in the Netherlands examined the use of DVI in the "GRACE" simulator; a total of twelve pilots participated in the ensuing experiment. The tests performed reportedly revealed that, while the hardware itself functioned well, several improvements were desirable prior to real-world deployment on aircraft since DVI operations actually consumed more time in comparison to traditional existing methods. Recommendations for improvements included the adoption of simpler syntax, the achievement of a greater recognition rate, and a decrease in response times; all of the issues encountered were determined to be of a technological nature, and were deemed feasible to resolve. The researchers concluded that in cockpits, especially during emergencies where pilots have to operate entirely on their own, a DVI system could be highly relevant, but that it was not of crucial importance during most other conceivable scenarios. Around the same time, evaluations of DVI systems for civil aviation purposes were conducted within the framework of Project SafeSound, coordinated by the European Union. It involved the observation of pilot workloads in real-world cockpits and contrasting them against pilot activity in flight simulators using both conventional systems and DVI assistance. The project aimed to enhance aviation safety and to decrease the workload in both ground and flight operations via the application of enhanced audio functions. == Applications == === Aviation === Prior to its widespread deployment, a handful of conventional military aircraft were converted to trial DVI systems; examples include the Harrier AV-8B and F-16 VISTA. In another case, a General Dynamics F-16 Fighting Falcon simulator was modified with DVI for a voice control study that was undertaken by the Royal Netherlands Air Force. DVI trials have also been conducted on helicopters, including the Boeing AH-64 Apache, showing the potential to improve flight safety and mission effectiveness. Numerous modern fighter aircraft have been outfitted with DVI systems, often in combination with various other man-machine interface schemes, such as HOTAS-compliant controls and other advanced control technologies. The combination of Voice and HOTAS control schemes has sometimes been referred to as the "V-TAS" concept. A prominent fighter aircraft to be furnished with a V-TAS cockpit is the Eurofighter Typhoon. The Lockheed Martin F-35 Lightning II also features a DVI system, which was developed by Adacel. Other examples includes the Dassault Rafale and the Saab JAS 39 Gripen. Numerous aircraft have been planned to use DVI. At one stage, the United States Air Force had sought to integrate DVI upon the Lockheed Martin F-22 Raptor; however, the technology was eventually judged to pose too many technical risks at that point in time, and thus such efforts were abandoned. === Personal === By 1990, working prototypes of speech recognition systems were being demonstrated; these were being promoted for the purpose of providing an effective man-machine interface for individuals with impaired speech. Techniques employed included time-encoded digital speech and automatic token set selection. Investigations of these early DVI systems reportedly included the use of automatic diagnostic routines and limited-scale trials using volunteers. During the 2010s, various companies were offering voice recognition systems to the general public in the form of personal digital assistants. One example is the Google Voice service, which allows users to pose questions via a DVI package installed on either a personal computer, tablet, or mobile phone. Numerous digital assistants have been developed, such as Amazon Echo, Siri, and Cortana, that use DVI to interact with users. === Commercial === DVI technology has enabled automated telephone systems to be widely deployed. Many companies commonly use centralised phone systems that route callers to the correct department via such methods. Various car manufacturers have also furnished their road vehicles with DVI systems; these typically allow drivers to control infotainment systems and interact with mobile phones with more convenience than legacy methods. During the late 1980s, investigations into the use of DVI systems for controlling CNC machines and other manufacturing apparatus were underway. During the 2010s, such systems were being used for logistics and warehouse management purposes.

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  Master/Session

  In cryptography, Master/Session is a key management scheme in which a pre-shared Key Encrypting Key (called the "Master" key) is used to encrypt a randomly generated and insecurely communicated Working Key (called the "Session" key). The Working Key is then used for encrypting the data to be exchanged. Its advantage is simplicity, but it suffers the disadvantage of having to communicate the pre-shared Key Exchange Key, which can be difficult to update in the event of compromise. The Master/Session technique was created in the days before asymmetric techniques, such as Diffie-Hellman, were invented. This technique still finds widespread use in the financial industry, and is routinely used between corporate parties such as issuers, acquirers, switches. Its use in device communications (such as PIN pads), however, is in decline given the advantages of techniques such as DUKPT.

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  Kerckhoffs's principle

  Kerckhoffs's principle (also called Kerckhoffs's desideratum, assumption, axiom, doctrine or law) of cryptography was stated by the Dutch cryptographer Auguste Kerckhoffs in the 19th century. The principle holds that a cryptosystem should be secure, even if everything about the system, except the key, is public knowledge. This concept is widely embraced by cryptographers, in contrast to security through obscurity, which is not. Kerckhoffs's principle was phrased by the American mathematician Claude Shannon as "the enemy knows the system", i.e., "one ought to design systems under the assumption that the enemy will immediately gain full familiarity with them". In that form, it is called Shannon's maxim. Another formulation by American researcher and professor Steven M. Bellovin is: In other words—design your system assuming that your opponents know it in detail. (A former official at NSA's National Computer Security Center told me that the standard assumption there was that serial number 1 of any new device was delivered to the Kremlin.) == Origins == The invention of telegraphy radically changed military communications and increased the number of messages that needed to be protected from the enemy dramatically, leading to the development of field ciphers which had to be easy to use without large confidential codebooks prone to capture on the battlefield. It was this environment which led to the development of Kerckhoffs's requirements. Auguste Kerckhoffs was a professor of German language at Ecole des Hautes Etudes Commerciales (HEC) in Paris. In early 1883, Kerckhoffs's article, La Cryptographie Militaire, was published in two parts in the Journal of Military Science, in which he stated six design rules for military ciphers. Translated from French, they are: The system must be practically, if not mathematically, indecipherable; It should not require secrecy, and it should not be a problem if it falls into enemy hands; It must be possible to communicate and remember the key without using written notes, and correspondents must be able to change or modify it at will; It must be applicable to telegraph communications; It must be portable, and should not require several persons to handle or operate; Lastly, given the circumstances in which it is to be used, the system must be easy to use and should not be stressful to use or require its users to know and comply with a long list of rules. Some are no longer relevant given the ability of computers to perform complex encryption. The second rule, now known as Kerckhoffs's principle, is still critically important. == Explanation of the principle == Kerckhoffs viewed cryptography as a rival to, and a better alternative than, steganographic encoding, which was common in the nineteenth century for hiding the meaning of military messages. One problem with encoding schemes is that they rely on humanly-held secrets such as "dictionaries" which disclose for example, the secret meaning of words. Steganographic-like dictionaries, once revealed, permanently compromise a corresponding encoding system. Another problem is that the risk of exposure increases as the number of users holding the secrets increases. Nineteenth century cryptography, in contrast, used simple tables which provided for the transposition of alphanumeric characters, generally given row-column intersections which could be modified by keys which were generally short, numeric, and could be committed to human memory. The system was considered "indecipherable" because tables and keys do not convey meaning by themselves. Secret messages can be compromised only if a matching set of table, key, and message falls into enemy hands in a relevant time frame. Kerckhoffs viewed tactical messages as only having a few hours of relevance. Systems are not necessarily compromised, because their components (i.e. alphanumeric character tables and keys) can be easily changed. === Advantage of secret keys === Using secure cryptography is supposed to replace the difficult problem of keeping messages secure with a much more manageable one, keeping relatively small keys secure. A system that requires long-term secrecy for something as large and complex as the whole design of a cryptographic system obviously cannot achieve that goal. It only replaces one hard problem with another. However, if a system is secure even when the enemy knows everything except the key, then all that is needed is to manage keeping the keys secret. There are a large number of ways the internal details of a widely used system could be discovered. The most obvious is that someone could bribe, blackmail, or otherwise threaten staff or customers into explaining the system. In war, for example, one side will probably capture some equipment and people from the other side. Each side will also use spies to gather information. If a method involves software, someone could do memory dumps or run the software under the control of a debugger in order to understand the method. If hardware is being used, someone could buy or steal some of the hardware and build whatever programs or gadgets needed to test it. Hardware can also be dismantled so that the chip details can be examined under the microscope. === Maintaining security === A generalization some make from Kerckhoffs's principle is: "The fewer and simpler the secrets that one must keep to ensure system security, the easier it is to maintain system security." Bruce Schneier ties it in with a belief that all security systems must be designed to fail as gracefully as possible: Kerckhoffs's principle applies beyond codes and ciphers to security systems in general: every secret creates a potential failure point. Secrecy, in other words, is a prime cause of brittleness—and therefore something likely to make a system prone to catastrophic collapse. Conversely, openness provides ductility. Any security system depends crucially on keeping some things secret. However, Kerckhoffs's principle points out that the things kept secret ought to be those least costly to change if inadvertently disclosed. For example, a cryptographic algorithm may be implemented by hardware and software that is widely distributed among users. If security depends on keeping that secret, then disclosure leads to major logistic difficulties in developing, testing, and distributing implementations of a new algorithm – it is "brittle". On the other hand, if keeping the algorithm secret is not important, but only the keys used with the algorithm must be secret, then disclosure of the keys simply requires the simpler, less costly process of generating and distributing new keys. == Applications == In accordance with Kerckhoffs's principle, the majority of civilian cryptography makes use of publicly known algorithms. By contrast, ciphers used to protect classified government or military information are often kept secret (see Type 1 encryption). However, it should not be assumed that government/military ciphers must be kept secret to maintain security. It is possible that they are intended to be as cryptographically sound as public algorithms, and the decision to keep them secret is in keeping with a layered security posture. == Security through obscurity == It is moderately common for companies to keep the inner workings of a system secret. Some argue this "security by obscurity" makes the product safer and less vulnerable to attack. A counter-argument is that keeping the innards secret may improve security in the short term, but in the long run, only systems that have been published and analyzed should be trusted. Steven Bellovin and Randy Bush commented: Security Through Obscurity Considered Dangerous Hiding security vulnerabilities in algorithms, software, and/or hardware decreases the likelihood they will be repaired and increases the likelihood that they can and will be exploited. Discouraging or outlawing discussion of weaknesses and vulnerabilities is extremely dangerous and deleterious to the security of computer systems, the network, and its citizens. Open Discussion Encourages Better Security The long history of cryptography and cryptoanalysis has shown time and time again that open discussion and analysis of algorithms exposes weaknesses not thought of by the original authors, and thereby leads to better and more secure algorithms. As Kerckhoffs noted about cipher systems in 1883 [Kerc83], "Il faut qu'il n'exige pas le secret, et qu'il puisse sans inconvénient tomber entre les mains de l'ennemi." (Roughly, "the system must not require secrecy and must be able to be stolen by the enemy without causing trouble.")

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  G.9970

  G.9970 (also known as G.hnta) is a Recommendation developed by ITU-T that describes the generic transport architecture for home networks and their interfaces to a provider's access network. G.9970 was developed by Study Group 15, Question 1. G.9970 received Consent on December 12, 2008 and was Approved on January 13, 2009. == Relationship with G.hn == G.9970 (G.hnta) and G.9960 (G.hn) are two ITU-T Recommendations that address home networking in a complementary manner. While G.9970 addresses layer 3 (network layer) of the home network architecture, G.9960 addresses layers 1 (physical layer) and 2 (data link layer).

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  Software diagnosis

  Software diagnosis (also: software diagnostics) refers to concepts, techniques, and tools that allow for obtaining findings, conclusions, and evaluations about software systems and their implementation, composition, behaviour, and evolution. It serves as means to monitor, steer, observe and optimize software development, software maintenance, and software re-engineering in the sense of a business intelligence approach specific to software systems. It is generally based on the automatic extraction, analysis, and visualization of corresponding information sources of the software system. It can also be manually done and not automatic. == Applications == Software diagnosis supports all branches of software engineering, in particular project management, quality management, risk management as well as implementation and test. Its main strength is to support all stakeholders of software projects (in particular during software maintenance and for software re-engineering tasks) and to provide effective communication means for software development projects. For example, software diagnosis facilitates "bridging an essential information gap between management and development, improve awareness, and serve as early risk detection instrument". Software diagnosis includes assessment methods for "perfective maintenance" that, for example, apply "visual analysis techniques to combine multiple indicators for low maintainability, including code complexity and entanglement with other parts of the system, and recent changes applied to the code". == Characteristics == In contrast to manifold approaches and techniques in software engineering, software diagnosis does not depend on programming languages, modeling techniques, software development processes or the specific techniques used in the various stages of the software development process. Instead, software diagnosis aims at analyzing and evaluating the software system in its as-is state and based on system-generated information to bypass any subjective or potentially outdated information sources (e.g., initial software models). For it, software diagnosis combines and relates sources of information that are typically not directly linked. Examples: Source-code metrics are related with software developer activity to gain insight into developer-specific effects on software code quality. System structure and run-time execution traces are correlated to facilitate program comprehension through dynamic analysis in software maintenance tasks. == Principles == The core principle of software diagnosis is to automatically extract information from all available information sources of a given software projects such as source code base, project repository, code metrics, execution traces, test results, etc. To combine information, software-specific data mining, analysis, and visualization techniques are applied. Its strength results, among various reasons, from integrating decoupled information spaces in the scope of a typical software project, for example development and developer activities (recorded by the repository) and code and quality metrics (derived by analyzing source code) or key performance indicators (KPIs). == Examples == Examples of software diagnosis tools include software maps and software metrics. == Critics == Software diagnosis—in contrast to many approaches in software engineering—does not assume that developer capabilities, development methods, programming or modeling languages are right or wrong (or better or worse compared to each other): Software diagnosis aims at giving insight into a given software system and its status regardless of the methods, languages, or models used to create and maintain the system. === Related subjects === Cost estimation in software engineering Programming productivity Rapid application development Software design Software development Software documentation Software map Software release life cycle Systems design Systems Development Life Cycle

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  Sex differences in social media use

  Men and women use social media in different ways and with different frequencies. In general, several researchers have found that women tend to use social network services (SNSs) more than men and primiarly to socialize. == Differences == === Predilection for usage === Many studies have found that women are more likely to use either specific SNSs such as Facebook or MySpace or SNSs in general. In 2015, 73% of online men and 80% of online women used social networking sites. The gap in gender differences has become less apparent in LinkedIn. In 2015 about 26 percent of online men and 25% of online women used the business-and employee-oriented networking site. Researchers who have examined the gender of users of multiple SNSs have found contradictory results. Hargittai's groundbreaking 2007 study examining race, gender, and other differences between undergraduate college student users of SNSs found that women were not only more likely to have used SNSes than men but that they were also more likely to have used many different services, including Facebook, MySpace, and Friendster; these differences persisted in several models and analyses. Although she only surveyed students at one institution – the University of Illinois at Chicago – Hargittai selected that institution intentionally as "an ideal location for studies of how different kinds of people use online sites and services." In contrast, data collected by the Pew Internet & American Life Project found that men were more likely to have multiple SNS profiles. Although the sample sizes of the two surveys are comparable – 1,650 Internet users in the Pew survey compared with 1,060 in Hargittai's survey – the data from the Pew survey are newer and arguably more representative of the entire adult United States population. Pinterest, Facebook, and Instagram attract more females. Picture sharing sites overall are very popular among women. Pinterest alone attracts three times as many female users than male. However, use of Pinterest by men has increased from 5% in 2012. Facebook attracts about 77% of women online. Instagram is also more likely to attract women. Men are more likely to participate in online forums like Reddit, Digg or Slashdot. One in five men claim to be a part of an online forum. === Uses === In general, women seem to use SNSs more to explicitly foster social connections. A study conducted by Pew research centers found that women were more avid users of social media. In November 2010, the gap between men and women was as high as 15%. Female participants in a multi-stage study conducted in 2007 to discover the motivations of Facebook users scored higher on scales for social connection and posting of photographs. Studies have also been conducted on the differences between females and males with regards to blogging. The Pew Research Center found that younger females are more likely to blog than males their own age, even males that are older than them. Similarly, in a study of blogs maintained in MySpace, women were found to be more likely to not only write blogs but also write about family, romantic relationships, friendships, and health in those blogs. A study of Swedish SNS users found that women were more likely to have expressions of friendship, specifically in the areas of (a) publishing photos of their friends, (b) specifically naming their best friends, and (c) writing poems to and about their friends. Women were also more likely to have expressions related to family relationships and romantic relationships. One of the key findings of this research is that those men who do have expressions of romantic relationships in their profile had expressions just as strong as the women. However, the researcher speculated that this may be in part due to a desire to publicly express heterosexual behaviors and mannerisms instead of merely expressing romantic feelings. A large-scale study of gender differences in MySpace found that both men and women tended to have a majority of female Friends, and both men and women tended to have a majority of female "Top" Friends in the site. A later study found women to author disproportionately many (public) comments in MySpace, but an investigation into the role of emotion in public MySpace comments found that women both give and receive stronger positive emotion. It was hypothesised that women are simply more effective at using social networking sites because they are better able to harness positive emotion. A study focused on the influence of gender and personality on individuals' use of online social networking websites such as Facebook, reported that men use social networking sites with the intention of forming new relationships, whereas, women use them more for relationship maintenance. In addition to this, women are more likely to use Facebook or MySpace to compare themselves to others and also to search for information. Men, however, are more likely to look at other people's profiles with in the intention to find friends. Women were less successful at actually finding new friends, but more successful at "maintaining existing relationships, making new relationships, using for academic purposes and following specific agenda". Similarly, men also self-reported this motivation "while women reported using them more for relationship maintenance". === Personality === OCEAN personality traits are known to systematically vary between human males and females. In one study, the same women were more extraverted and agreeable, such as less neurotic while on social media than offline. Other studies associated neuroticism with female use of social media. === Privacy === Privacy has been the primary topic of many studies of SNS users, and many of these studies have found differences between male and female SNS users, although some studies have found results contradictory to those found in other studies. Some researchers have found that women are more protective of their personal information and more likely to have private profiles. Other researchers have found that women are less likely to post some types of information. Acquisti and Gross found that women in their sample were less likely to reveal their sexual orientation, personal address, or cell phone number. This is similar to Pew Internet & American Life research of children users of SNSs that found that boys and girls presented different views of privacy and behaviors, with girls being more concerned about and restrictive of information such as city, town, last name, and cell phone number that could be used to locate them. At least one group of researchers has found that women are less likely to share information that "identifies them directly – last name, cell phone number, and address or home phone number," linking that resistance to women's greater concerns about "cyberstalking", "cyberbullying", and security problems. Despite these concerns about privacy, researchers have found that women are more likely to maintain up-to-date photos of themselves. Further, Kolek and Saunders found in their sample of college student Facebook users that women were more likely to not only post a photograph of themselves in their profile but that they were more likely to have a publicly viewable Facebook account (a contradictory finding compared to many other studies), post photos, and post photo albums. Women were more likely to have: (a) a publicly viewable Facebook account, (b) more photo albums, (c) more photos, (d) a photo of themselves as their profile picture, (e) positive references to alcohol, partying, or drugs, and (f) more positive references to or about the institution or institution-related activities. In general, women were more likely to disclose information about themselves in their Facebook profile, with the primary exception of sharing their telephone number. Similarly, female respondents to Strano's study were more likely to keep their profile photo recent and choose a photo that made them appear attractive, happy, and fun-loving. Citing several examples, Strano opined that there may also be a difference in how men and women Facebook users display and interpret profile photos depicting relationships. Privacy has also been a concern for the SnapChat app, which allows you to send messages either text or photo or video which then disappear. One study has shown that security is not a major concern for the majority of users and that most do not use Snapchat to send sensitive content (although up to 25% may do so experimentally). As part of their research almost no statistically significant gender differences were found. === Cyberbullying === Past research carried out to investigate if there are any gender differences in cyber-bullying has found that boys commit more cyber verbal bullying, cyber forgery and more violence based on hidden identity or presenting themselves as other person. === Mansplaining === A 2021 article found that mansplaining could be seen more prominent online rather than offl

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  NATGRID

  The National Intelligence Grid or NATGRID is an integrated intelligence master database structure for counter-terrorism purposes which connects databases of various core security agencies under the Government of India. It collects and analyses comprehensive patterns procured from 21 different organizations that can be readily accessed by security agencies round the clock. As of September 2025 its CEO is Hirdesh Kumar. NATGRID came into existence after the 2008 Mumbai attacks. The Government of India in July 2016 appointed Ashok Patnaik as the Chief Executive Officer (CEO) of NATGRID. The appointment is being seen as the government's effort to revive the project. Patnaik's appointment was valid till 31 December 2018. As of 2019, NATGRID is headed by an Indian Police Service (IPS) officer Ashish Gupta. The Ministry of Home Affairs on 5 February 2020 announced in Parliament that Project NATGRID with all its required physical infrastructures been completed as of 31 March 2020 and the NATGRID solution went live as of 31 December 2020. == Reason for establishment == The landscape of Terrorism in India and the subsequent response by Law enforcement in India have necessitated a sophisticated data-integration framework, positioning NATGRID as a vital tool for national security agencies. This shift towards Mass surveillance in India is rooted in a broader policy evolution of state monitoring, which is technologically enabled by the India Stack—the foundational digital infrastructure providing the API-based backbone for government service delivery and identity verification. This ecosystem is further bolstered by advanced Signal intelligence capabilities and the implementation of SIM binding, a security protocol that anchors a user’s digital identity to a specific mobile device and verified SIM card to prevent identity fraud and unauthorized access. Collectively, these elements form a 360-degree surveillance and authentication grid designed to preemptively identify threats by synthesizing historical, financial, and real-time communication data across disparate platforms. === Terror attacks in India === The 2008 Mumbai attacks led to the exposure of several weaknesses in India's intelligence gathering and action networks. NATGRID is part of the radical overhaul of the security and intelligence apparatuses of India that was mooted by the then Home Minister P. Chidambaram in 2009. The National Investigation Agency (NIA) and the National Counter Terrorism Centre (NCTC) are two organisations established in the aftermath of the Mumbai attacks of 2008. Before the Mumbai attacks, a Pakistani origin American Lashkar-e-Taiba (LeT) operative David Coleman Headley had visited India several times and done a recce of the places that came under attack on 26/11. Despite having travelled to India several times and having returned to the US through Pakistan or West Asia, his trips failed to raise the suspicion of Indian agencies as they lacked a system that could reveal a pattern in his unusual travel itineraries and trips to the country. It was argued that if they had a system like the NATGRID in place, Headley would have been apprehended well before the attacks. === Need for the integrated intelligence system === During the inauguration of NATGRID campus in Bengaluru, the Minister of Home Affairs, Amit Shah stated that a new national database is in the process of being made which will bring a change in the current ways of functioning of agencies once it's ready also adding that the government has entrusted the task of developing and operating a state-of-the-art and innovative technology system. It is accessible to 11 central agencies in the first phase and in later phases will be made accessible to police of all States and Union Territories and only authorized personnel are allowed access to the platform on a case-to-case basis for investigations into suspected cases of terrorism. NATGRID has a total fund allocation of ₹3,400 crore (US$355 million). d == Legal framework == Relevant legal framework: Digital Personal Data Protection Act, 2023 – The legislative framework governing how digital data is handled. Information Technology Act - Interception Rules, 2002 – The specific regulations under the Information Technology Act that govern these agencies. National Security Act of 1980, evidence-based preventative detention of suspects Right to Information Act, 2005, for obtaining information from the government and used by activists and whistleblowers == Structure and functions == === Multi-agency integrated intelligence database === NATGRID is an intelligence sharing network that collates data from the standalone databases of the various agencies and ministries of the Indian government. It is a counter terrorism measure that collects and collates a host of information from government databases including tax and bank account details, credit/debit card transactions, visa and immigration records and itineraries of rail and air travel. It also has access to the Crime and Criminal Tracking Network and Systems, a database that links crime information, including First Information Reports, across 14,000 police stations in India. This combined data will be made available to 11 central agencies, which are: the Research and Analysis Wing (R&AW), Intelligence Bureau (IB), National Investigation Agency (NIA), Central Bureau of Investigation (CBI), Narcotics Control Bureau (NCB), Financial Intelligence Unit (India) (FIU), Enforcement Directorate (ED), Central Board of Direct Taxes (CBDT), Central Board of Indirect Taxes and Customs (CBIC), Directorate of Revenue Intelligence (DRI) and Directorate General of GST Intelligence. Also as stated by the MHA, NATGRID will have an in-built mechanism for continuous upgradation. In the later phases of NATGRID integration, the central government further plans to integrate 950 additional organizations into it. === Key components and users === ==== Some important backend data feeds to the NATGRID (middleware) ==== National Crime Records Bureau's Crime and Criminal Tracking Network and Systems (CCTNS) national-integrated law-and-order database for the state-level police forces: CCTNS is a mission-mode project under the National e-Governance Plan that interconnects over 15,000 police stations across India. It serves as the primary source for NATGRID to access digitized FIR (First Information Report) data and criminal history records from state-level law enforcement. NSA's National Technical Research Organisation (NTRO) national security-based database feed to NATGRID: NTRO serves as a primary technical data provider to NATGRID, offering specialized intercepts and satellite imagery. While NATGRID functions as a centralized data-integration middleware under the Ministry of Home Affairs, NTRO reports to the National Security Advisor within the Prime Minister's Office. DRDO's NETRA (Network Traffic Analysis) ELINT-based mass surveillance system for monitor internal internet traffic for keywords related to terrorism and criminal activity within Indian borders: Developed by the Centre for Artificial Intelligence and Robotics (CAIR), NETRA is an internet monitoring system capable of scanning traffic for specific trigger words. It provides digital behavioral triggers that NATGRID can cross-reference against structural data like financial or travel records. NETRA is a massive software network used to intercept and analyze internet traffic (emails, social media, blogs) for keywords like "bomb," "attack," or "kill." The intelligence gathered by NETRA regarding suspicious digital patterns or "keyword hits" can be fed into NATGRID. This allows an investigator to see if a person flagged by NETRA also has suspicious travel (from airline databases) or financial records (from bank databases) linked within NATGRID. Department of Telecommunications (DoT's Central Monitoring System (CMS) for lawfully intercepting national and international telecomm data: CMS is the centralized system for lawful interception of all telecommunications (phone calls, SMS, and data) in India, managed by the Department of Telecommunications (DoT). While CMS focuses on the content and metadata of real-time communication, NATGRID focuses on historical/structural data (tax, travel, identity). They represent two halves of a 360-degree surveillance profile: CMS listens to what a suspect says, while NATGRID tracks where they go and what they own. The CMS allows for the lawful interception of telecommunications metadata and content in real-time. In the broader surveillance architecture, CMS provides the "active" communication profile while NATGRID provides the "static" historical profile. Telecom Enforcement Resource and Monitoring (TERM) - Telecomm Regulatory & Verification Node for telecomm KYC: TERM cells verify subscriber identity (KYC) and maintain the integrity of telecom databases. NATGRID relies on these audited records to ensure the accuracy of telephone-to-identity mapping. TERM

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  SIGINT Activity Designator

  A SIGINT Activity Designator (or SIGAD) identifies a signals intelligence (SIGINT) line of collection activity associated with a signals collection station, such as a base or a ship. For example, the SIGAD for Menwith Hill in the UK is USD1000. SIGADs are used by the signals intelligence agencies of Australia, Canada, New Zealand, the United Kingdom, and the United States (the Five Eyes). There are several thousand SIGADs including the substation SIGADs denoted with a trailing alpha character. Several dozen of these are significant. The leaked Boundless Informant reporting screenshot showed that it summarized 504 active SIGADs during a 30-day period in March 2013. == General format == A SIGAD consists of five to eight case insensitive alphanumeric characters. It takes the general form of an alphanumeric designator normally composed of a two- or three-letter prefix followed by one to three numbers. Often a dash is used to separate the alphabetic and numeric characters in the primary part of the designator, but less frequently a space is used as a separator or the alphabetic and numeric characters are concatenated together. An additional alphabetic character can be added to denote a sub-designator for a subset of the primary unit, such as a detachment. Lastly, a numeric character can be added after the aforementioned alphabetic to provide for a sub-sub-designator. In the examples below an X represents an alphabetic character and an N represents a numeric character that are part of the primary designator. Likewise, an x represents an alphabetic character and an n represents a numeric character that are part of a sub-designator. Here are valid generalized examples of SIGADs: The first two characters show which country operates the particular SIGINT facility, which can be US for the United States, UK for the United Kingdom, CA for Canada, AU for Australia and NZ for New Zealand. A third letter shows what sort of staff runs the station. SIGADs beginning with US without a third letter are used for intercept facilities run by the NSA. == PRISM SIGAD == One prominent SIGAD as of April 2013 is US-984XN, with an unclassified codename of PRISM. It is "the number one source of raw intelligence used for NSA analytic reports" according to National Security Agency sources in a document leaked by Edward Snowden. The President's Daily Brief, an all-source intelligence product, cited SIGAD US-984XN as a source in 1,477 items in 2012. The U.S. government operates the PRISM electronic surveillance collection program through NSA's Special Source Operations, an alliance with trusted telecommunications providers. == SIGADs for spy ships == The declassified SIGAD for the USS Liberty (AGTR-5) was USN-855. The USS Liberty incident occurred on 8 June 1967, during the Six-Day War, when Israeli Air Force jet fighter aircraft and Israeli Navy motor torpedo boats attacked the USS Liberty in international waters. The USS Pueblo (AGER-2) was a technical research ship, which was boarded and captured by North Korean forces on 23 January 1968, in what is known as the Pueblo incident. The declassified SIGAD for the NSA Direct Support Unit (DSU) from the Naval Security Group (NSG) on the USS Pueblo patrol involved in the incident was USN-467Y. The USS Pueblo, which officially remains a commissioned vessel of the United States Navy, is the only ship of the U.S. Navy currently being held captive. == Vietnam War SIGADs == The following are the Vietnam War-era declassified SIGADs from inside South Vietnam during the period of 1969 to 1975: Some locations have multiple SIGADs due to different types of collection activities and/or collection at different times during the period. The SIGADs beginning with USA were operated by the United States Air Force's United States Air Force Security Service (USAFSS). The SIGADs beginning with USM were operated by the United States Army's Army Security Agency (ASA). Lastly, the SIGADs beginning with USN were operated by the United States Navy's Naval Security Group (NAVSECGRU). All three of these units have been merged into other units or inactivated. The above list consists of the higher-echelon SIGADs. It does not include the numerous miscellaneous and temporary detachments, or direction finding stations belonging to major units or sites unless that detachment or site was the only one stationed in South Vietnam. Many of the "dets" were short-lived, often formed to support ongoing MACV operations or forward deployments of combat operational or maneuver units. These detachments usually were designated by a letter suffix attached to the higher-echelon SIGAD such as "USM-633J," which was a detachment of the 372d Radio Research Company, USM-633, supporting the United States Army's 25th Infantry Division. === Supporting Southeast Asia SIGADs === The following declassified SIGADs were highly relevant to the Vietnam Campaign, but were located in areas outside of South Vietnam in Southeast Asia. Again, detachments are not listed separately. In the case of the USS Maddox, naval Direct Support Units (DSUs) used the SIGAD USN-467 as a generic designator for their missions. Each specific patrol received a letter suffix for its duration. The subsequent mission would receive the next letter in an alphabetic sequence. Thus, SIGAD USN-467N specifically designates the USS Maddox patrol involved with the Gulf of Tonkin incident. == Joint Base SIGADs == In November 2005, the US Congress performed a fifth round of Base Realignment and Closure. This 2005 law also created twelve joint bases by merging adjacent installations belonging to different services in an effort to reduce costs and improve efficiencies. Joint bases with a primarily SIGINT mission have SIGADs that begin with USJ. A joint base would have a primary SIGAD in the general form of USJ-NNN, where NNN are numeric characters. An actual example is not given, since these units are currently active.

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  Non-human

  Non-human (also spelled nonhuman) is any entity displaying some, but not enough, human characteristics to be considered a human. The term has been used in a variety of contexts and may refer to objects that have been developed with human intelligence, such as robots or vehicles. == Organisms == === Animal rights and personhood === In the animal rights movement, it is common to distinguish between "human animals" and "non-human animals". Participants in the animal rights movement generally recognize that non-human animals have some similar characteristics to those of human persons. For example, various non-human animals have been shown to register pain, compassion, memory, and some cognitive function. Some animal rights activists argue that the similarities between human and non-human animals justify giving non-human animals rights that human society has afforded to humans, such as the right to self-preservation, and some even wish for all non-human animals or at least those that bear a fully thinking and conscious mind, such as vertebrates and some invertebrates such as cephalopods, to be given a full right of personhood. === The non-human in philosophy === Contemporary philosophers have drawn on the work of Henri Bergson, Gilles Deleuze, Félix Guattari, and Claude Lévi-Strauss (among others) to suggest that the non-human poses epistemological and ontological problems for humanist and post-humanist ethics, and have linked the study of non-humans to materialist and ethological approaches to the study of society and culture. == Software and robots == The term non-human has been used to describe computer programs and robot-like devices that display some human-like characteristics. In both science fiction and in the real world, computer programs and robots have been built to perform tasks that require human-computer interactions in a manner that suggests sentience and compassion. There is increasing interest in the use of robots in nursing homes and to provide elder care. Computer programs have been used for years in schools to provide one-on-one education with children. The Tamagotchi toy required children to provide care, attention, and nourishment to keep it "alive".

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  Social profiling

  Social profiling is the process of constructing a social media user's profile using their social data. In general, profiling refers to the data science process of generating a person's profile with computerized algorithms and technology. There are various platforms for sharing this information with the proliferation of growing popular social networks, including but not limited to LinkedIn, Google+, Facebook and Twitter. == Social profile and social data == A person's social data refers to the personal data that they generate either online or offline (for more information, see social data revolution). A large amount of these data, including one's language, location and interest, is shared through social media and social network. Users join multiple social media platforms and their profiles across these platforms can be linked using different methods to obtain their interests, locations, content, and friend list. Altogether, this information can be used to construct a person's social profile. Meeting the user's satisfaction level for information collection is becoming more challenging. This is because of too much "noise" generated, which affects the process of information collection due to explosively increasing online data. Social profiling is an emerging approach to overcome the challenges faced in meeting user's demands by introducing the concept of personalized search while keeping in consideration user profiles generated using social network data. A study reviews and classifies research inferring users social profile attributes from social media data as individual and group profiling. The existing techniques along with utilized data sources, the limitations, and challenges were highlighted. The prominent approaches adopted include machine learning, ontology, and fuzzy logic. Social media data from Twitter and Facebook have been used by most of the studies to infer the social attributes of users. The literature showed that user social attributes, including age, gender, home location, wellness, emotion, opinion, relation, influence are still need to be explored. === Personalized meta-search engines === The ever-increasing online content has resulted in the lack of proficiency of centralized search engine's results. It can no longer satisfy user's demand for information. A possible solution that would increase coverage of search results would be meta-search engines, an approach that collects information from numerous centralized search engines. A new problem thus emerges, that is too much data and too much noise is generated in the collection process. Therefore, a new technique called personalized meta-search engines was developed. It makes use of a user's profile (largely social profile) to filter the search results. A user's profile can be a combination of a number of things, including but not limited to, "a user's manual selected interests, user's search history", and personal social network data. == Social media profiling == According to Samuel D. Warren II and Louis Brandeis (1890), disclosure of private information and the misuse of it can hurt people's feelings and cause considerable damage in people's lives. Social networks provide people access to intimate online interactions; therefore, information access control, information transactions, privacy issues, connections and relationships on social media have become important research fields and are subjects of concern to the public. Ricard Fogues and other co-authors state that "any privacy mechanism has at its base an access control", that dictate "how permissions are given, what elements can be private, how access rules are defined, and so on". Current access control for social media accounts tend to still be very simplistic: there is very limited diversity in the category of relationships on for social network accounts. User's relationships to others are, on most platforms, only categorized as "friend" or "non-friend" and people may leak important information to "friends" inside their social circle but not necessarily users to they consciously want to share the information to. The below section is concerned with social media profiling and what profiling information on social media accounts can achieve. === Privacy leaks === A lot of information is voluntarily shared on online social networks, such as photos and updates on life activities (new job, hobbies, etc.). People rest assured that different social network accounts on different platforms will not be linked as long as they do not grant permission to these links. However, according to Diane Gan, information gathered online enables "target subjects to be identified on other social networking sites such as Foursquare, Instagram, LinkedIn, Facebook and Google+, where more personal information was leaked". The majority of social networking platforms use the "opt out approach" for their features. If users wish to protect their privacy, it is user's own responsibility to check and change the privacy settings as a number of them are set to default option. A major social network platforms have developed geo-tag functions and are in popular usage. This is concerning because 39% of users have experienced profiling hacking; 78% burglars have used major social media networks and Google Street-view to select their victims; and an astonishing 54% of burglars attempted to break into empty houses when people posted their status updates and geo-locations. === Facebook === Formation and maintenance of social media accounts and their relationships with other accounts are associated with various social outcomes. In 2015, for many firms, customer relationship management is essential and is partially done through Facebook. Before the emergence and prevalence of social media, customer identification was primarily based upon information that a firm could directly acquire: for example, it may be through a customer's purchasing process or voluntary act of completing a survey/loyalty program. However, the rise of social media has greatly reduced the approach of building a customer's profile/model based on available data. Marketers now increasingly seek customer information through Facebook; this may include a variety of information users disclose to all users or partial users on Facebook: name, gender, date of birth, e-mail address, sexual orientation, marital status, interests, hobbies, favorite sports team(s), favorite athlete(s), or favorite music, and more importantly, Facebook connections. However, due to the privacy policy design, acquiring true information on Facebook is no trivial task. Often, Facebook users either refuse to disclose true information (sometimes using pseudonyms) or setting information to be only visible to friends, Facebook users who "LIKE" your page are also hard to identify. To do online profiling of users and cluster users, marketers and companies can and will access the following kinds of data: gender, the IP address and city of each user through the Facebook Insight page, who "LIKED" a certain user, a page list of all the pages that a person "LIKED" (transaction data), other people that a user follow (even if it exceeds the first 500, which we usually can not see) and all the publicly shared data. === Twitter === First launched on the Internet in March 2006, Twitter is a platform on which users can connect and communicate with any other user in just 280 characters. Like Facebook, Twitter is also a crucial tunnel for users to leak important information, often unconsciously, but able to be accessed and collected by others. According to Rachel Nuwer, in a sample of 10.8 million tweets by more than 5,000 users, their posted and publicly shared information are enough to reveal a user's income range. A postdoctoral researcher from the University of Pennsylvania, Daniel Preoţiuc-Pietro and his colleagues were able to categorize 90% of users into corresponding income groups. Their existing collected data, after being fed into a machine-learning model, generated reliable predictions on the characteristics of each income group. The mobile app called Streamd.in displays live tweets on Google Maps by using geo-location details attached to the tweet, and traces the user's movement in the real world. === Profiling photos on social network === The advent and universality of social media networks have boosted the role of images and visual information dissemination. Many types of visual information on social media transmit messages from the author, location information and other personal information. For example, a user may post a photo of themselves in which landmarks are visible, which can enable other users to determine where they are. In a study done by Cristina Segalin, Dong Seon Cheng and Marco Cristani, they found that profiling user posts' photos can reveal personal traits such as personality and mood. In the study, convolutional neural networks (CNNs) is introduced. It builds on the main characteristics of computational

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  Social recruiting

  Social recruiting (social hiring or social media recruitment) is recruiting candidates by using social platforms as talent databases or for advertising. Social recruiting uses social media profiles, blogs, and other Internet sites to find information on candidates. It also uses social media to advertise jobs either through HR vendors or through crowdsourcing where job seekers and others share job openings within their online social networks. Social recruiting's effectiveness and return on investment have been difficult to determine, since applicants do not usually apply through the social channels which first attracted them. In May 2013, Maximum Employment Marketing Group released the Social Recruitment Monitor, which ranks the reach, engagement, and interactivity of employers' social recruiting efforts around the world. == Social recruitment software == The social recruitment software market (a form of e-recruitment) is often included in the wider talent management software sector. Bersin & Associates valued the wider talent management market at over $2bn in 2007. Social recruitment increasingly sits at an intersection of a number of fast-moving areas including social networking, recruitment and now cloud computing. Additionally, mobile recruiting has become another hot topic, especially with the rise in tablet and smartphone usage. In 2012, there was a rise of tech companies using social recruiting applications to find and screen applicants. As more companies saw value in filling jobs by putting them on the social platforms where millions of people spend at least 37 minutes daily, there developed a much larger focus on social recruiting among the talent acquisition community. By mid-2013, many major enterprise companies such as Pepsi, Gap, AIG, and Oracle had begun effectively utilizing social recruiting software, making it clear that large corporations were open to automating or streamlining (and ultimately investing in) their social recruiting processes.

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  Social media therapy

  Social media therapy is a form of expressive therapy. It uses the act of creating and sharing user-generated content as a way of connecting with and understanding people. Social media therapy combines different expressive therapy aspects of talk therapy, art therapy, writing therapy, and drama therapy and applies them to the web domain. Within social media therapy, synchronous or asynchronous dialogue occurs through exchanges of audio, text or visual information. The digital content is published online to serve as a form of therapy. == Background == Time spent online via email, websites, instant messaging and social media has increased: since 1999, more than 2,554 million people have become internet users. This alters the way people communicate with each other, and alters the connotation of certain words. The concepts of "identity", "friend", "like" and "connected" have adapted alongside technology. People are influenced by data sharing, social marketing, and technological tools. There are multiple therapeutic services offered through the internet. E-therapy, online counseling, cyber therapy, and social media therapy are similar in that each utilizes the internet in order to provide therapy for patients. == Controversy == There are pros and cons when it comes to the subject of online therapy. Criticism of providing therapy through online methods comes from concerns over the lack of physical contact. There are important features of therapy created through face-to-face therapy such as transference and countertransference that can not be created through online therapy. Patricia R. Recupero and Samara E. Rainey stated in their article "Informed Consent to E-Therapy" of American Journal of Psychotherapy that the lack of face-to-face interaction increased the risk of misdiagnosis and misunderstanding between the E-therapist and patient, thereby increasing the risk of uncertainty for the clinician. There are also concerns over the internet creating a distraction from the therapy itself. Confidentiality and privacy concerns have been raised as well. However, several systematic reviews have found that online psychotherapy can produce clinical outcomes comparable to face-to-face treatment, suggesting that physical distance does not inherently reduce therapeutic effectiveness.

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  Photometric stereo

  Photometric stereo is a technique in computer vision for estimating the surface normals of objects by observing that object under different lighting conditions (photometry). It is based on the fact that the amount of light reflected by a surface is dependent on the orientation of the surface in relation to the light source and the observer. By measuring the amount of light reflected into a camera, the space of possible surface orientations is limited. Given enough light sources from different angles, the surface orientation may be constrained to a single orientation or even overconstrained. The technique was originally introduced by Woodham in 1980. The special case where the data is a single image is known as shape from shading, and was analyzed by B. K. P. Horn in 1989. Photometric stereo has since been generalized to many other situations, including extended light sources and non-Lambertian surface finishes. Current research aims to make the method work in the presence of projected shadows, highlights, and non-uniform lighting. Photometric stereo is widely used in various fields, including archaeology, cultural heritage conservation, and quality control. It is now integrated into widely used open-source software, such as Meshroom. == Basic method == Under Woodham's original assumptions — Lambertian reflectance, known point-like distant light sources, and uniform albedo — the problem can be solved by inverting the linear equation I = L ⋅ n {\displaystyle I=L\cdot n} , where I {\displaystyle I} is a (known) vector of m {\displaystyle m} observed intensities, n {\displaystyle n} is the (unknown) surface normal, and L {\displaystyle L} is a (known) 3 × m {\displaystyle 3\times m} matrix of normalized light directions. This model can easily be extended to surfaces with non-uniform albedo, while keeping the problem linear. Taking an albedo reflectivity of k {\displaystyle k} , the formula for the reflected light intensity becomes I = k ( L ⋅ n ) . {\displaystyle I=k(L\cdot n).} If L {\displaystyle L} is square (there are exactly 3 lights) and non-singular, it can be inverted, giving L − 1 I = k n . {\displaystyle L^{-1}I=kn.} Since the normal vector is known to have length 1, k {\displaystyle k} must be the length of the vector k n {\displaystyle kn} , and n {\displaystyle n} is the normalised direction of that vector. If L {\displaystyle L} is not square (there are more than 3 lights), a generalisation of the inverse can be obtained using the Moore–Penrose pseudoinverse, by simply multiplying both sides with L T {\displaystyle L^{T}} , giving L T I = L T k ( L ⋅ n ) , {\displaystyle L^{T}I=L^{T}k(L\cdot n),} ( L T L ) − 1 L T I = k n , {\displaystyle (L^{T}L)^{-1}L^{T}I=kn,} after which the normal vector and albedo can be solved as described above. == Non-Lambertian surfaces == The classical photometric stereo problem concerns itself only with Lambertian surfaces, with perfectly diffuse reflection. This is unrealistic for many types of materials, especially metals, glass and smooth plastics, and will lead to aberrations in the resulting normal vectors. Many methods have been developed to lift this assumption. In this section, a few of these are listed. === Specular reflections === Historically, in computer graphics, the commonly used model to render surfaces started with Lambertian surfaces and progressed first to include simple specular reflections. Computer vision followed a similar course with photometric stereo. Specular reflections were among the first deviations from the Lambertian model. These are a few adaptations that have been developed. Many techniques ultimately rely on modelling the reflectance function of the surface, that is, how much light is reflected in each direction. This reflectance function has to be invertible. The reflected light intensities towards the camera is measured, and the inverse reflectance function is fit onto the measured intensities, resulting in a unique solution for the normal vector. === General BRDFs and beyond === According to the Bidirectional reflectance distribution function (BRDF) model, a surface may distribute the amount of light it receives in any outward direction. This is the most general known model for opaque surfaces. Some techniques have been developed to model (almost) general BRDFs. In practice, all of these require many light sources to obtain reliable data. These are methods in which surfaces with general BRDFs can be measured. Determine the explicit BRDF prior to scanning. To do this, a different surface is required that has the same or a very similar BRDF, of which the actual geometry (or at least the normal vectors for many points on the surface) is already known. The lights are then individually shone upon the known surface, and the amount of reflection into the camera is measured. Using this information, a look-up table can be created that maps reflected intensities for each light source to a list of possible normal vectors. This puts constraints on the possible normal vectors the surface may have, and reduces the photometric stereo problem to an interpolation between measurements. Typical known surfaces to calibrate the look-up table with are spheres for their wide variety of surface orientations. Restricting the BRDF to be symmetrical. If the BRDF is symmetrical, the direction of the light can be restricted to a cone about the direction to the camera. Which cone this is depends on the BRDF itself, the normal vector of the surface, and the measured intensity. Given enough measured intensities and the resulting light directions, these cones can be approximated and therefore the normal vectors of the surface. Some progress has been made towards modelling an even more general surfaces, such as Spatially Varying Bidirectional Distribution Functions (SVBRDF), Bidirectional surface scattering reflectance distribution functions (BSSRDF), and accounting for interreflections. However, such methods are still fairly restrictive in photometric stereo. Better results have been achieved with structured light. == Uncalibrated photometric stereo == Uncalibrated Photometric Stereo is an approach in photometric stereo that aims to reconstruct the 3D shape of an object from images captured under unknown lighting conditions. Unlike classical methods, which often assume controlled or known lighting setups, this approach removes these constraints, making it adaptable to diverse and real-world environments. The advent of deep learning has revolutionized universal PS by replacing handcrafted assumptions with data-driven models. Recent approaches leverage Transformer-based architectures and multi-scale encoder–decoder networks to directly estimate surface normals from input images. Uncalibrated Photometric Stereo is inherently an ill-posed problem, as it attempts to recover 3D shape and lighting conditions simultaneously from images alone. This leads to fundamental ambiguities in the reconstruction process, which manifest as systematic errors in the recovered geometry, including global distortions in the object's overall shape, and misinterpretation of surface orientation, where concave regions may appear convex and vice versa. To address the challenges of uncalibrated photometric stereo, hybrid methods have emerged that combine multi-view stereo and photometric stereo. These approaches leverage the strengths of both techniques, including geometric reliability and resolution.

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  Data Management Association

  The Data Management Association (DAMA), formerly known as the Data Administration Management Association, is a global not-for-profit organization which aims to advance concepts and practices about information management and data management. It describes itself as vendor-independent, all-volunteer organization, and has a membership consisting of technical and business professionals. Its international branch is called DAMA International (or DAMA-I), and DAMA also has various continental and national branches around the world. == History == The Data Management Association International was founded in 1980 in Los Angeles. Other early chapters were: San Francisco, Portland, Seattle, Minneapolis, New York, and Washington D.C. == Data Management Body of Knowledge == DAMA has published the Data Management Body of Knowledge (DMBOK), which contains suggestions on best practices and suggestions of a common vernacular for enterprise data management. The first edition (DAMA-DMBOK) was published on 2009 November 1, the second edition (DAMA-DMBOK2) was published on 2017 July 1., and the Revised second edition (DAMA-DMBOK2 rev.2) was published on 2019 March 19. DMBOK has been described by the authors as being an "equivalent" to the Project Management Body of Knowledge (PMBOK) and Business Analysis Body of Knowledge (BABOK). It encompasses topics such as data architecture, security, quality, modelling, governance, big data, data science, and more. DMBOK also includes the DAMA Data Wheel, an infographic which represents core data management practices. The center of the infographic is data governance, and the surrounding segments each represent a different aspect of data management: Data architecture Data modeling and design Data storage and operations Data security Data integration and interoperability Document management Content management Master data management Reference data and master data Data warehousing Metadata management Data quality Business intelligence Data science == Professional Accreditation == DAMA also provides a professional data management certification for individuals known as a Certified Data Management Professional (CDMP), which is based on the DMBOK as a study reference. There are four levels of certification based on career experience and exam results. The highest level, Fellow, requires 25 years of experience and nomination by DAMA members. It is an example of one of many competing certifications for data management professionals.

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  Pivot to video

  "Pivot to video" is a phrase referring to the trend, starting in 2015, of media publishing companies cutting staff resources for written content (generally published on their own web sites) in favor of short-form video content (often published on third-party platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat, and TikTok). These moves were generally presented by publishers as a response to changes in social media traffic or to changes in the media consumption habits of younger audiences. However, many media commentators have argued that this shift was primarily motivated by advertising revenue, and that only advertisers, not consumers, prefer video over text. The pivot's contribution to job loss in the media industry has given the phrase "pivot to video" an association with decline, especially in a business context. Commentators have also noted a lack of transparency and accuracy in the viewership metrics reported by platforms such as Facebook, pointing out that abrupt shifts in platforms' proprietary algorithms can have devastating effects on publishers' viewership, traffic, and revenue. Following a scandal in which Facebook revealed it had artificially inflated numbers to its advertisers about how long viewers watched ads, many journalists and industry analysts concluded that the shift to video was based on such misleading or inaccurate metrics, which created a false impression that there was customer demand for additional video content. == History == Streaming media technology has been available since the early 1990s, though it was relatively low-fidelity and not widely available until the mid-2000s. In 2007, traditional media publishers including the New York Times, Washington Post and Time Inc. created new divisions to develop web videos, and Facebook launched its video platform. Twitter purchased micro-video service Vine in October 2012, began adding native video streaming in late 2014, and acquired video-streaming service Periscope in January 2015. An August 2014 profile on BuzzFeed noted the publisher's large investment into video production, and observed that "the future of BuzzFeed may not even be on BuzzFeed.com. One of the company’s nascent ideas, BuzzFeed Distributed, will be a team of 20 people producing content that lives entirely on other popular platforms, like Tumblr, Instagram or Snapchat." On 7 January 2015, Facebook issued a statement about "the shift to video," reporting that "since June 2014, Facebook has averaged more than 1 billion video views every day." Media critic John Herrman argued that "What the shift to Facebook video means is that Facebook is more interested in hosting the things media companies make than just spreading them, that it views links to outside pages as a problem to be solved, and that it sees Facebook-hosted video as an example of the solution." In February 2015, the digital video-journalism publisher NowThis announced that it would operate without a home page, producing content to be published directly on social media platforms. In April 2016, Mashable fired much of its editorial staff, attempting to pivot away from hard news coverage while "growing Mashable across every platform" and doubling down on branded content and video. By December 2017, following a sale to Ziff Davis, Mashable retreated from this focus on video; Bernard Gershon, president of GershonMedia, said that the announcement of many such "pivots" were actually aimed primarily at investors. By 2017, "advertiser interest in video [was] insatiable... Any CFO is going to say 'How can we get more video?'" according to an executive of the publishers' trade association Digital Content Next. Publishers such as Vanity Fair, the Washington Post, and Sports Illustrated began adapting their own articles into cheap video content, either dictated by a newsreader or animated as a slideshow with captions, which could be shared on social platforms or even played alongside the articles themselves. June 2017 saw numerous high-profile pivots to video. Vocativ laid off at least 20 staff, including its entire newsroom, explaining that "as the industry evolves, we are undertaking a strategic shift to focus exclusively on video content that will be distributed via social media and other platforms." Fox Sports eliminated its entire writing staff to focus on creating "premium video across all platforms." And MTV News announced a restructuring that would cut its writing team. Less than two years earlier, MTV News had hired Grantland co-founder Dan Fierman to lead a significant investment in "longform" political and cultural reporting, but Fierman left in April 2017, and in June MTV announced it was "shifting resources into short-form video content more in line with young people's media consumption habits." In July, Vice Media laid off at least 60 employees, including the editor-in-chief of Vice Sports, while expanding video production. August 2017 saw Mic cut ten writers and directed the remainder of the newsroom to generate videos for social platforms. CEO Chris Altchek said "When you think about how many hours people spend watching video versus reading, the audience has already spoken." The move was ultimately unsuccessful, and Mic laid off the majority of its staff a year later before being sold to Bustle Media Group for a fraction of its former value. In September 2017, the for-profit wiki-hosting company Fandom began adding commercially produced videos to its otherwise user-generated wiki subdomains, explicitly citing the need to "keep up with user and advertiser expectations" by "diversifying our content," claiming without substantiation that "consumer patterns are changing," necessitating the addition of "complementary video" to accommodate that supposed need. Objection to the content in these videos and its sharp contrast against the content of the wiki sites to which they were applied led to vocal user backlash, leading Fandom CCO Dorth Raphaely to offer the following non-committal response: "I agree that with these videos in particular we did not deliver the right type of content experience." Movie Pilot CEO Tobi Bauckhage explained his company's fall 2017 layoffs as part of moving "from a text-based publishing model to video... a reaction to the fact that Facebook has changed their algorithms in favor of video instead of referral traffic over the last 12 months and we were losing money in the publishing bit of our business." As part of the company's change in direction, the majority of its staff was laid off and its parent company was sold to Webedia. In November 2017, magazine publisher Condé Nast cut jobs, reduced the frequency of several magazines, and shut down the print edition of Teen Vogue, then invested significant new resources in video production, with a senior executive saying "In the next 24 months, I hope that video is half our business... It’s critical. It’s the macro trend of content consumption." In February 2018, Vox Media cut approximately 50 employees, primarily those assigned to "social video," as Vox CEO Jim Bankoff admitted that those efforts were not "viable audience or revenue growth drivers." In August 2020, Facebook Inc. (now Meta Platforms) pivoted Instagram to video in an effort to replicate the success of TikTok and appeal to a younger audience, introducing "reels" as a form of video and promoting them aggressively. Reels accounted more than half the 20 most-viewed posts on Facebook; however, most of these reels were anonymous aggregations of content from TikTok. Elon Musk declared in early 2024 that X (formerly Twitter) was now a "video-first platform", which has been described by critics as a "pivot to video". == As euphemism == In 2017, Journalist Brian Feldman said that "'Pivoting to video' has become a business strategy for digital publishers common enough in recent months to be a kind of cliché — a slick way to describe something else: layoffs." In response, writers use the phrase as gallows humor shorthand for death or cancellation, as in "how do i tell my bf i want our relationship to pivot to video" (SkyNews' Mollie Goodfellow) or "Horse broke its leg, so we had to take it out back and help it 'pivot to video'" (blogger Anil Dash). == Facebook metrics controversy == In September 2016, Facebook admitted that it had reported artificially inflated numbers to its advertisers about how long viewers watched ads leading to an overestimation of 60-80%. Plaintiffs in a later court case allege the discrepancy was as high as 150-900%. Facebook apologized in an official statement and in multiple staff appearances at New York Advertising Week. Two months later, Facebook disclosed additional discrepancies in audience metrics. In October 2018, a California federal court unsealed the text of a class action lawsuit filed by advertisers against Facebook, alleging that Facebook had known since 2015 that its viewership numbers were highly inflated, that internal records showed it "was far from an hon

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