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  MultiValue database

  A MultiValue database is a type of NoSQL and multidimensional database. It is typically considered synonymous with PICK, a database originally developed as the Pick operating system. MultiValue databases include commercial products from Rocket Software, Revelation, InterSystems, Northgate Information Solutions, ONgroup, and other companies. These databases differ from a relational database in that they have features that support and encourage the use of attributes which can take a list of values, rather than all attributes being single-valued. They are often categorized with MUMPS within the category of post-relational databases, although the data model actually pre-dates the relational model. Unlike SQL-DBMS tools, most MultiValue databases can be accessed both with or without SQL. == History == Don Nelson designed the MultiValue data model in the early to mid-1960s. Dick Pick, a developer at TRW, worked on the first implementation of this model for the US Army in 1965. Pick considered the software to be in the public domain because it was written for the military, this was but the first dispute regarding MultiValue databases that was addressed by the courts. Ken Simms wrote DataBASIC, sometimes known as S-BASIC, in the mid-1970s. It was based on Dartmouth BASIC, but had enhanced features for data management. Simms played a lot of Star Trek (a text-based early computer game originally written in Dartmouth BASIC) while developing the language, to ensure that DataBASIC functioned to his satisfaction. Three of the implementations of MultiValue - PICK version R77, Microdata Reality 3.x, and Prime Information 1.0 - were very similar. In spite of attempts to standardize, particularly by International Spectrum and the Spectrum Manufacturers Association, who designed a logo for all to use, there are no standards across MultiValue implementations. Subsequently, these flavors diverged, although with some cross-over. These streams of MultiValue database development could be classified as one stemming from PICK R83, one from Microdata Reality, and one from Prime Information. Because of the differences, some implementations have provisions for supporting several flavors of the languages. An attempt to document the similarities and differences can be found at the Post-Relational Database Reference (PRDB). One reasonable hypothesis for this data model lasting 50 years, with new database implementations of the model even in the 21st century is that it provides inexpensive database solutions. == Data model example == In a MultiValue database system: a database or schema is called an "account" a table or collection is called a "file" a column or field is called a field or an "attribute", which is composed of "multi-value attributes" and "sub-value attributes" to store multiple values in the same attribute. a row or document is called a "record" or "item" Data is stored using two separate files: a "file" to store raw data and a "dictionary" to store the format for displaying the raw data. For example, assume there's a file (table) called "PERSON". In this file, there is an attribute called "eMailAddress". The eMailAddress field can store a variable number of email address values in a single record. The list [[email protected], [email protected], [email protected]] can be stored and accessed via a single query when accessing the associated record. Achieving the same (one-to-many) relationship within a traditional relational database system would include creating an additional table to store the variable number of email addresses associated with a single "PERSON" record. However, modern relational database systems support this multi-value data model too. For example, in PostgreSQL, a column can be an array of any base type. == MultiValue Basic Language == Multivalue Basic (now commonly styled as mvBasic) is a family of programming languages more or less common (and portable) to all the multivalue databases derived from the original Pick Operating System. The variations between implementations are known as flavours. The language originates from Dartmouth Basic and the earliest implementation of PickBASIC (now D3 FlashBasic). Over time various customisations and extensions have been added to take advantage of capabilities added to the different flavours while staying mainly in sync. mvBasic statements and functions are designed to access and take advantage of the multivalue database model and providing the usual capabilities of most modern languages. For example, cryptography and communications. mvBasic is typeless and lends itself to structured programming techniques. Example code is available but limited. Whilst there are commercial applications and tools available, the multivalue database community has not embraced the open source library/package model to the degree seen with other languages. The typical mvBasic compiler compiles program source to a P-code executable object and runs in an interpreter, with D3 FlashBasic and jBASE being notable exceptions. == MultiValue Query Language == Known as ENGLISH, ACCESS, AQL, UniQuery, Retrieve, CMQL, and by many other names over the years, corresponding to the different MultiValue implementations, the MultiValue query language differs from SQL in several respects. Each query is issued against a single dictionary within the schema, which could be understood as a virtual file or a portal to the database through which to view the data. LIST PEOPLE LAST_NAME FIRST_NAME EMAIL_ADDRESSES WITH LAST_NAME LIKE "Van..." The above statement would list all e-mail addresses for each person whose last name starts with "Van". A single entry would be output for each person, with multiple lines showing the multiple e-mail addresses (without repeating other data about the person).

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  NRENum.net

  The NRENum.net service is an end-user ENUM service run by TERENA and the participating national research and education networking organisations (NRENs), primarily for academia. NRENum.net is considered as a complementary service and a valid alternative to the Golden ENUM tree. The domain nrenum.net is being populated in order to provide the infrastructure in DNS for storage of E.164 numbers. The NRENum.net service includes the operation of the Tier-0 root Domain Name Server(s) and the delegation of county codes to NRENum.net Registries. NRENum.net is a registered community trademark of TERENA. == Service description == E.164 Telephone Number Mapping (ENUM) is a standard protocol that is the result of work of the Internet Engineering Task Force's Telephone Number Mapping working group. ENUM translates a telephone number into a domain name. This allows users to continue to use the existing phone number formats they are familiar with, while allowing the call to be routed using DNS. This makes ENUM a quick, stable and cheap link between telecommunications systems and the Internet. RFC 3761 discusses the use of the Domain Name System for storage of E.164 numbers. More specifically, how DNS can be used for identifying available services connected to one E.164 number. The RIPE NCC provides DNS operations for e164.arpa (known as Golden ENUM tree) in accordance with the instructions from the Internet Architecture Board. The NRENum.net service is an end-user ENUM service run by TERENA and the participating NRENs primarily for academia. NRENum.net is considered as a complementary service and a valid alternative to the Golden ENUM tree. The domain nrenum.net is being populated in order to provide the infrastructure in DNS for storage of E.164 numbers. The NRENum.net service includes the operation of the Tier-0 root Domain Name Servers and the delegation of county codes to NRENum.net Registries. NRENum.net is a registered community trademark of TERENA. NRENum.net facilitates services such as Voice over IP and videoconferencing. NRENum.net tree refers to the tree structure where: Tier-0 root Domain Name Servers (technically one master and several secondary servers ensuring resilience) are run by the hosting organisations and coordinated by the NRENum.net Operations Team. Tier-1 Domain Name Servers are run by the NRENum.net (national or regional) Registries responsible for the country code(s) delegated. Tier-2 and lower DNS sub-delegations may be implemented, regulated by the national service policies. An NRENum.net Registry is an entity that is authorised by the NRENum.net Operations Team to operate the national or regional Tier-1 Domain Name Server and be responsible for the county code(s) delegated. In many countries there is a National Research and Education Networking organisation (NREN) that acts as the Registry of the country. An NRENum.net Registrar is responsible for the number/block registration in the Tier-1 DNS and a Number Validation Entity is responsible for the validation of the E.164 telephone numbers to be registered. The NREN may at the same time have the role of the NRENum.net Registry, Registrar and Validation Entity for the country code(s) delegated. A Registrant (end user) is an E.164 telephone number holder. Holders of E.164 numbers who want to be listed in the service must contact the appropriate NRENum.net Registrar. Number (block) delegation is the technical process of assigning country codes to national registries, or number blocks under country codes to end users. Number (block) registration is the technical process of configuring DNS and populating it with the appropriate ENUM records (i.e., adding NAPTR records to DNS) via registrars. The ITU-T strictly regulates the number structure of valid E.164 telephone numbers and assigns number blocks to national authorities (telecom regulators) or recently to global entities directly. The national authorities can further delegate the number ranges to local operators within the country or region. A virtual number has either a non-valid E.164 number structure (e.g., longer than 15 digits) or has a valid structure but is not assigned to any national authorities or operators. The number Validation Entity is responsible for checking the numbers to be registered to NRENum.net. == History == The idea for the NRENum.net service was conceived in 2006. NRENum.net became operational in August 2006, and was run by Bernie Höneisen, a staff member of SWITCH, and Kewin Stöckigt, a staff member of AARNet, as a private service, with technical support from SWITCH and the participants in the TERENA Task Force on Enhanced Communication Services (TF-ECS). When that task force completed its activities in 2008, TERENA agreed to take over the coordination of the NRENum.net service. By that time, nine NRENs had joined NRENum.net. The service continued to grow during the next years, and in March 2012 NRENum.net went global when RNP from Brazil joined the service as its 14th partificpant and the first outside Europe. In 2011, the participants decided to migrate the operation of the service's master Domain Name Server to NIIF and the operation of the two secondary DNSs to CARNET and SWITCH. In 2013, Internet2, AARNet and NORDUnet set up additional secondary Domain Name Servers for their regions, thereby completing the global distribution of DNS slaves and bringing the resilience of the NRENum.net infrastructure to a high level. == Governance == TERENA has established a lightweight global governance structure. The Global NRENum.net Governance Committee (GNGC) is the highest-level strategic body responsible for overall NRENum.net service definition, sustainability and long-term strategy. This includes formulating and recommending service governance principles and policies. Its members are nominated by the NRENum.net Registries in the various world regions, and are appointed by TERENA. The GNGC is composed of two members representing Europe, two representing the Asia-Pacific region, and two representing the Americas. The NRENum.net Operations Team is responsible for the day-to-day operations of the Tier-0 root DNSs and the handling of country code delegation requests. It may escalate technical or policy issues to the GNGC for discussion. TERENA is responsible for ensuring the correct and secure operations of the NRENum.net service performed by the NRENum.net Operations Team and governance by the GNGC. TERENA also supports the development of technical improvements to the NRENum.net service and promotes the deployment of NRENum.net worldwide. == Geographical deployment == Thirty-two county codes are delegated in the NRENum.net service. Below these are listed per world region. === Europe === === Asia-Pacific === === North America === +1 United States (Internet2) === Latin America === === Caribbean === === Africa === +262 Réunion, Mayotte (RENATER)

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  Strong cryptography

  Strong cryptography or cryptographically strong are general terms used to designate the cryptographic algorithms that, when used correctly, provide a very high (usually insurmountable) level of protection against any eavesdropper, including the government agencies. There is no precise definition of the boundary line between the strong cryptography and (breakable) weak cryptography, as this border constantly shifts due to improvements in hardware and cryptanalysis techniques. These improvements eventually place the capabilities once available only to the NSA within the reach of a skilled individual, so in practice there are only two levels of cryptographic security, "cryptography that will stop your kid sister from reading your files, and cryptography that will stop major governments from reading your files" (Bruce Schneier). The strong cryptography algorithms have high security strength, for practical purposes usually defined as a number of bits in the key. For example, the United States government, when dealing with export control of encryption, considered as of 1999 any implementation of the symmetric encryption algorithm with the key length above 56 bits or its public key equivalent to be strong and thus potentially a subject to the export licensing. To be strong, an algorithm needs to have a sufficiently long key and be free of known mathematical weaknesses, as exploitation of these effectively reduces the key size. At the beginning of the 21st century, the typical security strength of the strong symmetrical encryption algorithms is 128 bits (slightly lower values still can be strong, but usually there is little technical gain in using smaller key sizes). Demonstrating the resistance of any cryptographic scheme to attack is a complex matter, requiring extensive testing and reviews, preferably in a public forum. Good algorithms and protocols are required (similarly, good materials are required to construct a strong building), but good system design and implementation is needed as well: "it is possible to build a cryptographically weak system using strong algorithms and protocols" (just like the use of good materials in construction does not guarantee a solid structure). Many real-life systems turn out to be weak when the strong cryptography is not used properly, for example, random nonces are reused A successful attack might not even involve algorithm at all, for example, if the key is generated from a password, guessing a weak password is easy and does not depend on the strength of the cryptographic primitives. A user can become the weakest link in the overall picture, for example, by sharing passwords and hardware tokens with the colleagues. == Background == The level of expense required for strong cryptography originally restricted its use to the government and military agencies, until the middle of the 20th century the process of encryption required a lot of human labor and errors (preventing the decryption) were very common, so only a small share of written information could have been encrypted. US government, in particular, was able to keep a monopoly on the development and use of cryptography in the US into the 1960s. In the 1970, the increased availability of powerful computers and unclassified research breakthroughs (Data Encryption Standard, the Diffie-Hellman and RSA algorithms) made strong cryptography available for civilian use. Mid-1990s saw the worldwide proliferation of knowledge and tools for strong cryptography. By the 21st century the technical limitations were gone, although the majority of the communication were still unencrypted. At the same the cost of building and running systems with strong cryptography became roughly the same as the one for the weak cryptography. The use of computers changed the process of cryptanalysis, famously with Bletchley Park's Colossus. But just as the development of digital computers and electronics helped in cryptanalysis, it also made possible much more complex ciphers. It is typically the case that use of a quality cipher is very efficient, while breaking it requires an effort many orders of magnitude larger - making cryptanalysis so inefficient and impractical as to be effectively impossible. == Cryptographically strong algorithms == This term "cryptographically strong" is often used to describe an encryption algorithm, and implies, in comparison to some other algorithm (which is thus cryptographically weak), greater resistance to attack. But it can also be used to describe hashing and unique identifier and filename creation algorithms. See for example the description of the Microsoft .NET runtime library function Path.GetRandomFileName. In this usage, the term means "difficult to guess". An encryption algorithm is intended to be unbreakable (in which case it is as strong as it can ever be), but might be breakable (in which case it is as weak as it can ever be) so there is not, in principle, a continuum of strength as the idiom would seem to imply: Algorithm A is stronger than Algorithm B which is stronger than Algorithm C, and so on. The situation is made more complex, and less subsumable into a single strength metric, by the fact that there are many types of cryptanalytic attack and that any given algorithm is likely to force the attacker to do more work to break it when using one attack than another. There is only one known unbreakable cryptographic system, the one-time pad, which is not generally possible to use because of the difficulties involved in exchanging one-time pads without them being compromised. So any encryption algorithm can be compared to the perfect algorithm, the one-time pad. The usual sense in which this term is (loosely) used, is in reference to a particular attack, brute force key search — especially in explanations for newcomers to the field. Indeed, with this attack (always assuming keys to have been randomly chosen), there is a continuum of resistance depending on the length of the key used. But even so there are two major problems: many algorithms allow use of different length keys at different times, and any algorithm can forgo use of the full key length possible. Thus, Blowfish and RC5 are block cipher algorithms whose design specifically allowed for several key lengths, and who cannot therefore be said to have any particular strength with respect to brute force key search. Furthermore, US export regulations restrict key length for exportable cryptographic products and in several cases in the 1980s and 1990s (e.g., famously in the case of Lotus Notes' export approval) only partial keys were used, decreasing 'strength' against brute force attack for those (export) versions. More or less the same thing happened outside the US as well, as for example in the case of more than one of the cryptographic algorithms in the GSM cellular telephone standard. The term is commonly used to convey that some algorithm is suitable for some task in cryptography or information security, but also resists cryptanalysis and has no, or fewer, security weaknesses. Tasks are varied, and might include: generating randomness encrypting data providing a method to ensure data integrity Cryptographically strong would seem to mean that the described method has some kind of maturity, perhaps even approved for use against different kinds of systematic attacks in theory and/or practice. Indeed, that the method may resist those attacks long enough to protect the information carried (and what stands behind the information) for a useful length of time. But due to the complexity and subtlety of the field, neither is almost ever the case. Since such assurances are not actually available in real practice, sleight of hand in language which implies that they are will generally be misleading. There will always be uncertainty as advances (e.g., in cryptanalytic theory or merely affordable computer capacity) may reduce the effort needed to successfully use some attack method against an algorithm. In addition, actual use of cryptographic algorithms requires their encapsulation in a cryptosystem, and doing so often introduces vulnerabilities which are not due to faults in an algorithm. For example, essentially all algorithms require random choice of keys, and any cryptosystem which does not provide such keys will be subject to attack regardless of any attack resistant qualities of the encryption algorithm(s) used. == Legal issues == Widespread use of encryption increases the costs of surveillance, so the government policies aim to regulate the use of the strong cryptography. In the 2000s, the effect of encryption on the surveillance capabilities was limited by the ever-increasing share of communications going through the global social media platforms, that did not use the strong encryption and provided governments with the requested data. Murphy talks about a legislative balance that needs to be struck between the power of the government that are broad enough to be able to follow the qui

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  Ultra (cryptography)

  Ultra was the designation adopted by British military intelligence in June 1941 for wartime signals intelligence obtained by breaking high-level encrypted enemy radio and teleprinter communications at the Government Code and Cypher School (GC&CS) at Bletchley Park. Ultra eventually became the standard designation among the western Allies for all such intelligence. The name arose because the intelligence obtained was considered more important than that designated by the highest British security classification then used (Most Secret) and so was regarded as being Ultra Secret. Several other cryptonyms had been used for such intelligence. The code name "Boniface" was used as a cover name for Ultra. In order to ensure that the successful code-breaking did not become apparent to the Germans, British intelligence created a fictional MI6 master spy, Boniface, who controlled a fictional series of agents throughout Germany. Information obtained through code-breaking was often attributed to the human intelligence from the Boniface network. The U.S. used the codename Magic for its decrypts from Japanese sources, including the "Purple" cipher. Much of the German cipher traffic was encrypted on the Enigma machine. Used properly, the German military Enigma would have been virtually unbreakable; in practice, shortcomings in operation allowed it to be broken. The term "Ultra" has often been used almost synonymously with "Enigma decrypts". However, Ultra also encompassed decrypts of the German Lorenz SZ 40/42 machines that were used by the German High Command, and the Hagelin machine. Many observers, at the time and later, regarded Ultra as immensely valuable to the Allies. Winston Churchill was reported to have told King George VI, when presenting to him Stewart Menzies (head of the Secret Intelligence Service and the person who controlled distribution of Ultra decrypts to the government): "It is thanks to the secret weapon of General Menzies, put into use on all the fronts, that we won the war!" F. W. Winterbotham quoted the western Supreme Allied Commander, Dwight D. Eisenhower, at war's end describing Ultra as having been "decisive" to Allied victory. Sir Harry Hinsley, Bletchley Park veteran and official historian of British Intelligence in World War II, made a similar assessment of Ultra, saying that while the Allies would have won the war without it, "the war would have been something like two years longer, perhaps three years longer, possibly four years longer than it was." However, Hinsley and others have emphasized the difficulties of counterfactual history in attempting such conclusions, and some historians, such as John Keegan, have said the shortening might have been as little as the three months it took the United States to deploy the atomic bomb. == Sources of intelligence == Most Ultra intelligence was derived from reading radio messages that had been encrypted with cipher machines, complemented by material from radio communications using traffic analysis and direction finding. In the early phases of the war, particularly during the eight-month Phoney War, the Germans could transmit most of their messages using land lines and so had no need to use radio. This meant that those at Bletchley Park had some time to build up experience of collecting and starting to decrypt messages on the various radio networks. German Enigma messages were the main source, with those of the German air force (the Luftwaffe) predominating, as they used radio more and their operators were particularly ill-disciplined. === German === ==== Enigma ==== "Enigma" refers to a family of electro-mechanical rotor cipher machines. These produced a polyalphabetic substitution cipher and were widely thought to be unbreakable in the 1920s, when a variant of the commercial Model D was first used by the Reichswehr. The German Army (Heer), Navy, Air Force, Nazi party, Gestapo and German diplomats used Enigma machines in several variants. Abwehr (German military intelligence) used a four-rotor machine without a plugboard and Naval Enigma used different key management from that of the army or air force, making its traffic far more difficult to cryptanalyse; each variant required different cryptanalytic treatment. The commercial versions were not as secure and Dilly Knox of GC&CS is said to have broken one before the war. German military Enigma was first broken in December 1932 by Marian Rejewski and the Polish Cipher Bureau, using a combination of brilliant mathematics, the services of a spy in the German office responsible for administering encrypted communications, and good luck. The Poles read Enigma to the outbreak of World War II and beyond, in France. At the turn of 1939, the Germans made the systems ten times more complex, which required a tenfold increase in Polish decryption equipment, which they could not meet. On 25 July 1939, the Polish Cipher Bureau handed reconstructed Enigma machines and their techniques for decrypting ciphers to the French and British. Gordon Welchman wrote, Ultra would never have got off the ground if we had not learned from the Poles, in the nick of time, the details both of the German military Enigma machine, and of the operating procedures that were in use. At Bletchley Park, some of the key people responsible for success against Enigma included mathematicians Alan Turing and Hugh Alexander and, at the British Tabulating Machine Company, chief engineer Harold Keen. After the war, interrogation of German cryptographic personnel led to the conclusion that German cryptanalysts understood that cryptanalytic attacks against Enigma were possible but were thought to require impracticable amounts of effort and investment. The Poles' early start at breaking Enigma and the continuity of their success gave the Allies an advantage when World War II began. ==== Lorenz cipher ==== In June 1941, the Germans started to introduce on-line stream cipher teleprinter systems for strategic point-to-point radio links, to which the British gave the code-name Fish. Several systems were used, principally the Lorenz SZ 40/42 (codenamed "Tunny" by the British) and Geheimfernschreiber ("Sturgeon"). These cipher systems were cryptanalysed, particularly Tunny, which the British thoroughly penetrated. It was eventually attacked using Colossus machines, which were the first digital programme-controlled electronic computers. In many respects the Tunny work was more difficult than for the Enigma, since the British codebreakers had no knowledge of the machine producing it and no head-start such as that the Poles had given them against Enigma. Although the volume of intelligence derived from this system was much smaller than that from Enigma, its importance was often far higher because it produced primarily high-level, strategic intelligence that was sent between Wehrmacht high command (Oberkommando der Wehrmacht, OKW). The eventual bulk decryption of Lorenz-enciphered messages contributed significantly, and perhaps decisively, to the defeat of Nazi Germany. Nevertheless, the Tunny story has become much less well known among the public than the Enigma one. At Bletchley Park, some of the key people responsible for success in the Tunny effort included mathematicians W. T. "Bill" Tutte and Max Newman and electrical engineer Tommy Flowers. === Italian === In June 1940, the Italians were using book codes for most of their military messages, except for the Italian Navy, which in early 1941 had started using a version of the Hagelin rotor-based cipher machine C-38. This was broken from June 1941 onwards by the Italian subsection of GC&CS at Bletchley Park. === Japanese === In the Pacific theatre, a Japanese cipher machine, called "Purple" by the Americans, was used for highest-level Japanese diplomatic traffic. It produced a polyalphabetic substitution cipher, but unlike Enigma, was not a rotor machine, being built around electrical stepping switches. It was broken by the US Army Signal Intelligence Service and disseminated as Magic. Detailed reports by the Japanese ambassador to Germany were encrypted on the Purple machine. His reports included reviews of German assessments of the military situation, reviews of strategy and intentions, reports on direct inspections by the ambassador (in one case, of Normandy beach defences), and reports of long interviews with Hitler. The Japanese are said to have obtained an Enigma machine in 1937, although it is debated whether they were given it by the Germans or bought a commercial version, which, apart from the plugboard and internal wiring, was the German Heer/Luftwaffe machine. Having developed a similar machine, the Japanese did not use the Enigma machine for their most secret communications. The chief fleet communications code system used by the Imperial Japanese Navy was called JN-25 by the Americans, and by early 1942 the US Navy had made considerable progress in decrypting Japanese naval messages. The US Army also made progress on the

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  CHAOS (chess)

  CHAOS (Chess Heuristics and Other Stuff) is a chess playing program that was developed by programmers working at the RCA Systems Programming division in the late 1960s. It played competitively in computer chess competitions in the 1970s and 1980s. It differed from other programs of that era in its look-ahead philosophy, choosing to use chess knowledge to evaluate fewer positions and continuations as opposed to simple evaluations that relied on deep look-ahead to avoid bad moves. == Introduction == CHAOS was originally developed by Ira Ruben, Fred Swartz, Victor Berman, Joe Winograd and William Toikka while working at RCA in Cinnaminson, NJ. Its name is an acronym for 'Chess Heuristics and Other Stuff.' Program development moved to the Computing Center of the University of Michigan when Swartz changed jobs, and Mike Alexander joined the development group. Swartz, Alexander and Berman were continuously group members from that point onward in CHAOS' evolution, as others of the original authors left and new members contributed episodically. Chess Senior Master Jack O'Keefe contributed to CHAOS' development from about 1980 onwards. CHAOS was written in Fortran, except for low-level board representation manipulations written in assembly language or C. Due to this portability, it ran on RCA, Univac and IBM-compatible mainframes in its lifetime. CHAOS heralds from the mainframe computing era when only machines of that capacity were able to play at a high level. Consequently, development and testing could only take place at off-peak times for production use of the machine. In a competition, CHAOS had to run on a dedicated mainframe with a telephone link to the match venue. In its later years, CHAOS ran on computers on the machine assembly floor of Amdahl Corporation on MTS. == Background == === Chess and artificial intelligence === Mathematicians Claude Shannon and Alan Turing, working separately, were the first to view playing chess as a challenge to machines. Working for AT&T / Bell Labs with its access to telephone switching equipment, Shannon built a relay-based machine that learned how to work its way through a two-dimensional, 5x5 cell maze in 1949. Shannon viewed this as an analogue of the way that organisms learn things about their natural environment. There is a random element to searching it, a memory element to benefit from the search outcome, and a reward element that reinforces learning when the global outcome is favorable to the organism. Soon afterward, Shannon wrote a mathematical analysis of the game of chess, published in 1950. Like with the maze, he broke down game play into the necessary elements for reinforcement learning. Associated with each board configuration a move will be made from, there is a numerical score. To decide what move to make, a player wants to maximize their own position's score after the move and to minimize their opponent's score (a minimax view). Since there are about 32 possible moves at each of the early stages of the game, and about 40 moves and responses in each game, then there are about 32 80 {\displaystyle 32^{80}} or about 10 120 {\displaystyle 10^{120}} possible games - an impossibly large set to evaluate completely. Therefore, there must be a way to limit the number of moves to look ahead for to find the best one. Reducing the game to these few key elements provided a way to think about human intelligence in general. Shannon became part of a wider group using computing machines to mimic aspects of human intelligence that grew into the general idea of artificial intelligence. (Other members of this group were John McCarthy, Herbert Simon, Allen Newell, Alan Kotok, Alex Bernstein and Richard Greenblatt.) The paradigm that evolved was that there was a quantification of the position on the board into a score, an evaluation method to find favorable outcomes (minimax, later alpha-beta pruning), and a strategy to manage the combinatorial explosion of the look-ahead possibilities. By the early 1960s, there were computer programs that played chess at a rudimentary level. They used very simple evaluation functions for each position and tried to search as far forward as was practical given the time constraints and available compute power. Naturally, programmers optimized their code to use the available computing resources. This led to a major philosophical divide among chess programs: those that tried to evaluate as many positions as possible, and those that tried to evaluate the most promising move sequences as deeply as possible. CHAOS was firmly in the camp believing only the most promising moves should be evaluated in depth. Said Swartz, "The 'brute force people' ... look at every (possible move) no matter what garbage it is. Most moves are just terrible, terrible moves, and most computing time is being spent on pure garbage." The program spent more time evaluating each board position in the expectation that it would find the most promising lines of play to explore in depth. In 1983, the then-fastest chess program (Belle) evaluated 110,000 positions per second, and typical programs 1000–50,000 per second, whereas CHAOS evaluated about 50-100 per second. === Machine learning and strategies to manage search === From about 1949 onward, Arthur Samuel began work for IBM on machine learning, culminating in a checkers-playing program in 1952 and publications on the topic. Concurrently, Christopher Strachey created Checkers, a program to play the board game of checkers in 1951, but it had no capacity to learn from its play. Checkers was chosen by both authors because it was simpler than chess yet contained the basic characteristics of an intellectual activity, and, in Samuel's view, was a test-bed in which heuristic procedures and learning processes could be evaluated quickly. Checker playing programs introduced the notion of the game tree and evaluating play to various depths to choose the best move. The complexity of chess, however, promoted it to the status of an analogue for human intelligence, and it attracted computer scientists' attention, who referred to it as research into artificial intelligence (AI). Like checkers, it required a numerical assessment of each arrangement of chess pieces on a board. It also required looking ahead to future moves to decide how to play the present position. Due to the enormous number of possible moves, there had to be a way to confine the look-ahead search to the most promising lines of play. From these factors, the notion of minimax score evaluation developed and, later, alpha-beta tree pruning to abandon looking at positions worse than any that have already been examined. === Chess search strategies === The AI community viewed artificial intelligence as comprising two parts: a way to symbolically quantify the knowledge in hand (a chess board position), and a set of heuristics to limit look-ahead to the consequences of a move. The early chess playing programs attempted to look forward as far as possible, perhaps to 3 moves ahead by each player, and to choose the best outcome. This led to the horizon effect, whereby a key move 4 or more moves ahead would be unexamined and therefore missed. Consequently, the programs were quite weak and heuristics to manage the search became important in their development. CHAOS used a selective search strategy with iterative widening. As chess programs evolved, they incorporated books of opening lines of play from historic sources. Nowadays, book moves are catalogued in machine-readable form, but originally programmers had to type them in. CHAOS had an extensive book for its time of around 10,000 moves that O'Keefe helped to develop. A problem with play from an opening book is the behavior of the program when the play leaves the book: the positional advantage may be so subtle that the evaluation scheme may be unable to understand it, leading to very wide and shallow searches to establish a line of play. The horizon effect again plagues move selection after leaving the book. CHAOS mitigated these problems by only using book lines that it could understand, and by relying on cached analyses of continuations out of the book made while the opponent's clock was running. == Game Play History == CHAOS played in twelve ACM computer chess tournaments and four World Computer Chess Championships (WCCC). Its debut was the ACM computer chess tournament in 1973, taking 2nd place. In 1974, it again won 2nd place in the WCCC, defeating the tournament favorite Chess 4.0 but losing to Kaissa. CHAOS was close to winning the 1980 WCCC, but lost to Belle in a playoff. The 1985 ACM computer chess tournament was CHAOS' last competition. One of CHAOS' notable victories was over Chess 4.0 at the 1974 WCCC tournament. Chess 4.0 was unbeaten by any other program up until then. Playing as white, CHAOS made a knight sacrifice (16 Nd4-e6!!) that traded material for open lines of attack and eventually won the game. CHAOS’ authors thought the move was due to a

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  Data verification

  Data verification is a process in which different types of data are checked for accuracy and inconsistencies after data migration is done. In some domains it is referred to Source Data Verification (SDV), such as in clinical trials. Data verification helps to determine whether data was accurately translated when data is transferred from one source to another, is complete, and supports processes in the new system. During verification, there may be a need for a parallel run of both systems to identify areas of disparity and forestall erroneous data loss. Methods for data verification include double data entry, proofreading and automated verification of data. Proofreading data involves someone checking the data entered against the original document. This is also time-consuming and costly. Automated verification of data can be achieved using one way hashes locally or through use of a SaaS based service such as Q by SoLVBL to provide immutable seals to allow verification of the original data.

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  WhoSay

  WhoSay was an American social media service and branding platform for celebrities and their fans. Founded in Los Angeles in 2010, with financing by Creative Artists Agency (CAA), Amazon.com and other investors, it is notable for allowing its users to retain ownership rights over the content that they post to their accounts, through copyright branding, and for enabling users to post content to other social media sites like Twitter, Facebook, Instagram and Tumblr simultaneously. WhoSay describes itself as a "social celebrity magazine" whose editorial team keeps its users informed about the latest celebrity and entertainment news. Clients such as Dylan McDermott and Chris Rock lauded the service for its ability to add content to multiple social network sites easily. Rock in particular has commented on its ease of use for those who are not part of a tech-savvy demographic, commenting, "It's perfect for someone that's not 25." WhoSay's competitors included theAudience, which is operated by the William Morris Endeavor. == History == WhoSay was founded in March 2010, by Steve Ellis and the Los Angeles-based talent agency Creative Artists Agency (CAA). It was financed through investments Amazon.com (who along with CAA, holds a minority stake in the company), Comcast, Greylock Partners, and High Peak Ventures. The company's main headquarters are in The New York Times Building in Manhattan, with additional headquarters in CAA's office building in the Silicon Beach area of Los Angeles, and in London. The company was founded to protect celebrities' intellectual property and enable the celebrities themselves to profit themselves from their own content through copyright branding. Its chief executive is co-founder Steve Ellis, who, after leaving Getty Images, was contacted by CAA, who were looking to resolve the issue of celebrities losing the rights to their own photos and videos when uploading them to social network sites. Ellis explained WhoSay's mission thus: "We work with people who are constantly being utilized by third parties for the wrong reasons. [The company was formed] to give celebrities and other influential people a set of tools to allow them to manage and control their presence in the digital world." In this way, WhoSay is likened by Ellis to "a People magazine by the people themselves who are in it." The company started slowly, until CAA client Tom Hanks signed onto WhoSay three months after the service's launch. The company continued to maintain a low profile for the first three years of operation, during which it accumulated a client list of 1,500 actors, musicians and artists. Clients are accepted by the service on an invitation-only basis, although they are not restricted to Creative Artists clients. Among them are Kelly Clarkson, Julia Louis-Dreyfus, Paula Patton, Kevin Spacey, Jim Carrey, John Cusack, Bill Maher, Johnny Knoxville, Chelsea Handler, Eva Longoria, Spike Lee, Enrique Iglesias and Katie Couric. Clients are not charged for the service, and are given a share of any revenue that is generated by advertisements. They are also given the ability share in the database of e-mail addresses that come with registration, in order to communicate directly with fans. Actor Dylan McDermott was introduced to WhoSay by his agent, as a way of easily posting content to Facebook, Twitter, Tumblr and even China's Tencent social network with relative ease. McDermott comments, "When you put something out there, you can hit everything at one time. It makes it easy for me." Comedian Chris Rock has commented that WhoSay is ideal for people like him have developed difficulty in keeping track of different websites as they get older, saying, "It's perfect for someone that's not 25." In September 2013 WhoSay introduced a mobile application for consumers. By October 2013, the company's website attracted 12 million monthly visitors. In July 2014 Rob Gregory left his role as president of Newsweek's The Daily Beast to become WhoSay's chief revenue officer. Among his responsibilities are developing ways to monetize WhoSay's web and mobile products, such as premium advertising strategies and brand partnerships. WhoSay does not allow consumers to create accounts, nor does it include search features, making it difficult to access a celebrity's account unless a user is directed there from one of their other social pages. According to Ellis, consumers have enough social media choices, saying, "Frankly they don't really need the services that we provide, and there are a lot of very specific features built into our service that really only benefit someone who is of a high profile." By February 2015, WhoSay had amassed 4.8 million unique users, and expanded its accounts to companies that employ celebrities for branded content. Such companies include Lexus, which partnered with the company to promote a campaign in which actress Rosario Dawson, during the lead up to the 87th Academy Awards, released five short videos on her social media accounts. The videos feature her driving through Los Angeles in preparation for the grand opening of her pop-up store, which sells Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture and content. That April, WhoSay partnered with Chevrolet's #BestDayEver social media campaign for April Fool's Day, enlisting Olivia Wilde, Norman Reedus, Alec Baldwin, Ian Somerhalder, and Nikki Reed to surprise students in four U.S. classrooms as their substitute teachers. For example, Baldwin, dressed as Abraham Lincoln, surprised students in an Occidental College class on U.S. Culture and Society. Other companies that WhoSay has partnered with include KFC, JCPenney, Dunkin' Donuts and Crest. In January 2018, the website was acquired by Viacom (now Paramount Global).

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  Data lineage

  Data lineage refers to the process of tracking how data is generated, transformed, transmitted and used across systems over time. It documents data's origins, transformations and movements, providing detailed visibility into its life cycle. This process simplifies the identification of errors in data analytics workflows, by enabling users to trace issues back to their root causes. Data lineage facilitates the ability to replay specific segments or inputs of the dataflow. This can be used in debugging or regenerating lost outputs. In database systems, this concept is closely related to data provenance, which involves maintaining records of inputs, entities, systems and processes that influence data. Data provenance provides a historical record of data origins and transformations. It supports forensic activities such as data-dependency analysis, error/compromise detection, recovery, auditing and compliance analysis: "Lineage is a simple type of why provenance." Data governance plays a critical role in managing metadata by establishing guidelines, strategies and policies. Enhancing data lineage with data quality measures and master data management adds business value. Although data lineage is typically represented through a graphical user interface (GUI), the methods for gathering and exposing metadata to this interface can vary. Based on the metadata collection approach, data lineage can be categorized into three types: Those involving software packages for structured data, programming languages and Big data systems. Data lineage information includes technical metadata about data transformations. Enriched data lineage may include additional elements such as data quality test results, reference data, data models, business terminology, data stewardship information, program management details and enterprise systems associated with data points and transformations. Data lineage visualization tools often include masking features that allow users to focus on information relevant to specific use cases. To unify representations across disparate systems, metadata normalization or standardization may be required. == Representation of data lineage == Representation broadly depends on the scope of the metadata management and reference point of interest. Data lineage provides sources of the data and intermediate data flow hops from the reference point with backward data lineage, leading to the final destination's data points and its intermediate data flows with forward data lineage. These views can be combined with end-to-end lineage for a reference point that provides a complete audit trail of that data point of interest from sources to their final destinations. As the data points or hops increase, the complexity of such representation becomes incomprehensible. Thus, the best feature of the data lineage view is the ability to simplify the view by temporarily masking unwanted peripheral data points. Tools with the masking feature enable scalability of the view and enhance analysis with the best user experience for both technical and business users. Data lineage also enables companies to trace sources of specific business data to track errors, implement changes in processes and implementing system migrations to save significant amounts of time and resources. Data lineage can improve efficiency in business intelligence BI processes. Data lineage can be represented visually to discover the data flow and movement from its source to destination via various changes and hops on its way in the enterprise environment. This includes how the data is transformed along the way, how the representation and parameters change and how the data splits or converges after each hop. A simple representation of the Data Lineage can be shown with dots and lines, where dots represent data containers for data points, and lines connecting them represent transformations the data undergoes between the data containers. Data lineage can be visualized at various levels based on the granularity of the view. At a very high-level, data lineage is visualized as systems that the data interacts with before it reaches its destination. At its most granular, visualizations at the data point level can provide the details of the data point and its historical behavior, attribute properties and trends and data quality of the data passed through that specific data point in the data lineage. The scope of the data lineage determines the volume of metadata required to represent its data lineage. Usually, data governance and data management of an organization determine the scope of the data lineage based on their regulations, enterprise data management strategy, data impact, reporting attributes and critical data elements of the organization. == Rationale == Distributed systems like Google Map Reduce, Microsoft Dryad, Apache Hadoop (an open-source project) and Google Pregel provide such platforms for businesses and users. However, even with these systems, Big Data analytics can take several hours, days or weeks to run, simply due to the data volumes involved. For example, a ratings prediction algorithm for the Netflix Prize challenge took nearly 20 hours to execute on 50 cores, and a large-scale image processing task to estimate geographic information took 3 days to complete using 400 cores. "The Large Synoptic Survey Telescope is expected to generate terabytes of data every night and eventually store more than 50 petabytes, while in the bioinformatics sector, the 12 largest genome sequencing houses in the world now store petabytes of data apiece. It is very difficult for a data scientist to trace an unknown or an unanticipated result. === Big data debugging === Big data analytics is the process of examining large data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. Machine learning, among other algorithms, is used to transform and analyze the data. Due to the large size of the data, there could be unknown features in the data. The massive scale and unstructured nature of data, the complexity of these analytics pipelines, and long runtimes pose significant manageability and debugging challenges. Even a single error in these analytics can be extremely difficult to identify and remove. While one may debug them by re-running the entire analytics through a debugger for stepwise debugging, this can be expensive due to the amount of time and resources needed. Auditing and data validation are other major problems due to the growing ease of access to relevant data sources for use in experiments, the sharing of data between scientific communities and use of third-party data in business enterprises. As such, more cost-efficient ways of analyzing data intensive scale-able computing (DISC) are crucial to their continued effective use. === Challenges in Big Data debugging === ==== Massive scale ==== According to an EMC/IDC study, 2.8 ZB of data were created and replicated in 2012. Furthermore, the same study states that the digital universe will double every two years between now and 2020, and that there will be approximately 5.2 TB of data for every person in 2020. Based on current technology, the storage of this much data will mean greater energy usage by data centers. ==== Unstructured data ==== Unstructured data usually refers to information that doesn't reside in a traditional row-column database. Unstructured data files often include text and multimedia content, such as e-mail messages, word processing documents, videos, photos, audio files, presentations, web pages and many other kinds of business documents. While these types of files may have an internal structure, they are still considered "unstructured" because the data they contain doesn't fit neatly into a database. The amount of unstructured data in enterprises is growing many times faster than structured databases are growing. Big data can include both structured and unstructured data, but IDC estimates that 90 percent of Big Data is unstructured data. The fundamental challenge of unstructured data sources is that they are difficult for non-technical business users and data analysts alike to unbox, understand and prepare for analytic use. Beyond issues of structure, the sheer volume of this type of data contributes to such difficulty. Because of this, current data mining techniques often leave out valuable information and make analyzing unstructured data laborious and expensive. In today's competitive business environment, companies have to find and analyze the relevant data they need quickly. The challenge is going through the volumes of data and accessing the level of detail needed, all at a high speed. The challenge only grows as the degree of granularity increases. One possible solution is hardware. Some vendors are using increased memory and parallel processing to crunch large volumes of data quickly. Another method is putting data in-memory but using a grid

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  Object co-segmentation

  In computer vision, object co-segmentation is a special case of image segmentation, which is defined as jointly segmenting semantically similar objects in multiple images or video frames. == Challenges == It is often challenging to extract segmentation masks of a target/object from a noisy collection of images or video frames, which involves object discovery coupled with segmentation. A noisy collection implies that the object/target is present sporadically in a set of images or the object/target disappears intermittently throughout the video of interest. Early methods typically involve mid-level representations such as object proposals. == Dynamic Markov networks-based methods == A joint object discover and co-segmentation method based on coupled dynamic Markov networks has been proposed recently, which claims significant improvements in robustness against irrelevant/noisy video frames. Unlike previous efforts which conveniently assumes the consistent presence of the target objects throughout the input video, this coupled dual dynamic Markov network based algorithm simultaneously carries out both the detection and segmentation tasks with two respective Markov networks jointly updated via belief propagation. Specifically, the Markov network responsible for segmentation is initialized with superpixels and provides information for its Markov counterpart responsible for the object detection task. Conversely, the Markov network responsible for detection builds the object proposal graph with inputs including the spatio-temporal segmentation tubes. == Graph cut-based methods == Graph cut optimization is a popular tool in computer vision, especially in earlier image segmentation applications. As an extension of regular graph cuts, multi-level hypergraph cut is proposed to account for more complex high order correspondences among video groups beyond typical pairwise correlations. With such hypergraph extension, multiple modalities of correspondences, including low-level appearance, saliency, coherent motion and high level features such as object regions, could be seamlessly incorporated in the hyperedge computation. In addition, as a core advantage over co-occurrence based approach, hypergraph implicitly retains more complex correspondences among its vertices, with the hyperedge weights conveniently computed by eigenvalue decomposition of Laplacian matrices. == CNN/LSTM-based methods == In action localization applications, object co-segmentation is also implemented as the segment-tube spatio-temporal detector. Inspired by the recent spatio-temporal action localization efforts with tubelets (sequences of bounding boxes), Le et al. present a new spatio-temporal action localization detector Segment-tube, which consists of sequences of per-frame segmentation masks. This Segment-tube detector can temporally pinpoint the starting/ending frame of each action category in the presence of preceding/subsequent interference actions in untrimmed videos. Simultaneously, the Segment-tube detector produces per-frame segmentation masks instead of bounding boxes, offering superior spatial accuracy to tubelets. This is achieved by alternating iterative optimization between temporal action localization and spatial action segmentation. The proposed segment-tube detector is illustrated in the flowchart on the right. The sample input is an untrimmed video containing all frames in a pair figure skating video, with only a portion of these frames belonging to a relevant category (e.g., the DeathSpirals). Initialized with saliency based image segmentation on individual frames, this method first performs temporal action localization step with a cascaded 3D CNN and LSTM, and pinpoints the starting frame and the ending frame of a target action with a coarse-to-fine strategy. Subsequently, the segment-tube detector refines per-frame spatial segmentation with graph cut by focusing on relevant frames identified by the temporal action localization step. The optimization alternates between the temporal action localization and spatial action segmentation in an iterative manner. Upon practical convergence, the final spatio-temporal action localization results are obtained in the format of a sequence of per-frame segmentation masks (bottom row in the flowchart) with precise starting/ending frames.

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  Social media marketing

  Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers. Social media platforms such as Facebook, LinkedIn, Instagram, and Twitter, among others, have built-in data analytics tools that companies can use to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". Firms that use social media marketing can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. == Purposes and tactics == Social media may be employed in marketing as a communications tool that makes companies accessible to those who are interested in their product and visible to those who are not familiar with their products. It is used by companies to create buzz, learn from customers, and target them. Of the top 10 factors that correlate with a strong Google organic search, seven are social media-dependent. This means that if brands with little to no social media presence tend to show up less on Google searches. While platforms such as Twitter, Facebook and—in the past—Google+ have a larger number of monthly users, the visual media-sharing-based mobile platforms garner a higher interaction rate in comparison, and have registered the fastest growth, and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter, which has a .03% interaction rate with an average of 210 million monthly users. Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require significant financial investment. To this end, companies make use of platforms such as Facebook, Twitter, YouTube, TikTok and Instagram to reach audiences much wider than through traditional print, television, or radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach and interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services. Thus social media marketing is also used by businesses in order to build relationships of trust with consumers. To this aim, companies may hire personnel to specifically handle these social media interactions, who usually report under the title of online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, three steps are taken in order to address consumer concerns: Identifying the extent of the social chatter Engaging the influencers to help Developing a proportional response == Strategies == === Passive approach === Social media can be a useful source of market information and a way to hear customers' perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap into and analyze customer voices and feedback generated in social media for marketing purposes. In this sense, social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. === Active approach === Social media can be used as a public relations tool, a direct marketing tool, and a communication channel to target very specific audiences, with social media influencers and social media personalities as effective customer engagement tools. This tactic is widely known as influencer marketing, which gives brands the opportunity to reach their target audience via a group of selected influencers advertising their product or service. Brands were projected to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data. The use of customer influencers, such as popular bloggers, can be an efficient and cost-effective method to launch new products or services. == Engagement == Engagement with the social web means that customers and stakeholders are active participants rather than passive spectators. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). The use of Social media in a business or political context allows people to express and share opinions about a company's products, services or business practices, or a government's actions. On social media, each participant becomes part of the marketing department (or a challenge to the marketing effort) as other customers read their comments or reviews. The effectiveness of social media marketing campaigns is dependent on the promotion of online engagement. With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services, which can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation. Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content, which can be seen through digital photos, digital videos, text, and conversations. It is also represented through sharing of content and information from others via weblinks. The second part is reactive conversations, with social media users responding to those who reach out to others' social media profiles through comments or messages. == Campaigns == === Local businesses === Small businesses use social networking sites as a promotional technique. Businesses can follow individuals' social media usage in their local area and advertise specials and deals, which can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on their official websites in order to obtain the promotional deal. The business's brand visibility is enhanced in the process. Social networking sites are also used by small businesses to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain insights on whether or not a product may be accepted by their target market enough to merit full production. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service to fill a need of the target market. Such feedback can be presented in various forms, such as surveys, contests, and polls. Social networking sites such as LinkedIn, also provide opportunities for small businesses to find candidates to fill staff positions. Review sites such as Yelp help small businesses build their reputation beyond brand visibility. Positive customer peer reviews help influence new prospects to purchase goods and services more than company advertising. == Benefits == Social Media Marketing allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email-based advertising. Marketing on most social media platforms also comes at little to no cost, making it accessible to virtually any size business. Social Media Marketing accommodates personalized and direct marketing that targets specific demographics and markets. Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately. Another advantage of social media marketing is that it's an ideal environment for a company to conduct market research. It can be used

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  Interplanetary Internet

  The interplanetary Internet is a conceived computer network in space, consisting of a set of network nodes that can communicate with each other. These nodes are the planet's orbiters and landers, and the Earth ground stations. For example, the orbiters collect the scientific data from the Curiosity rover on Mars through near-Mars communication links, transmit the data to Earth through direct links from the Mars orbiters to the Earth ground stations via the NASA Deep Space Network, and finally the data routed through Earth's internal internet. Interplanetary communication is greatly delayed by interplanetary distances, as data transmission can only go as fast as the speed of light, so a new set of protocols and technologies that are tolerant to large delays and errors are required. The interplanetary Internet has been envisioned as a store and forward network of internets that is often disconnected, has a wireless backbone fraught with error-prone links and delays ranging from tens of minutes to even hours, even when there is a connection. As of 2024 agencies and companies working towards bringing the network to fruition include NASA, ESA, SpaceX and Blue Origin. == Challenges and reasons == In the core implementation of Interplanetary Internet, satellites orbiting a planet communicate to other planet's satellites. Simultaneously, these planets revolve around the Sun with long distances, and thus many challenges face the communications. The reasons and the resultant challenges are: The motion and long distances between planets: The interplanetary communication is greatly delayed due to the interplanetary distances and the motion of the planets. The delay is variable and long, ranging from a couple of minutes (Earth-to-Mars), to a couple of hours (Pluto-to-Earth), depending on their relative positions. The interplanetary communication also suspends due to the solar conjunction, when the sun's radiation hinders the direct communication between the planets. As such, the communication characterizes lossy links and intermittent link connectivity. Low embeddable payload: Satellites can only carry a small payload, which poses challenges to the power, mass, size, and cost for communication hardware design. An asymmetric bandwidth would be the result of this limitation. This asymmetry reaches ratios up to 1000:1 as downlink:uplink bandwidth portion. Absence of fixed infrastructure: The graph of participating nodes in a specific planet-to-planet communication keeps changing over time, due to the constant motion. The routes of the planet-to-planet communication are planned and scheduled rather than being opportunistic. The Interplanetary Internet design must address these challenges to operate successfully and achieve good communication with other planets. It also must use the few available resources efficiently in the system. == Development == Space communication technology has steadily evolved from expensive, one-of-a-kind point-to-point architectures, to the re-use of technology on successive missions, to the development of standard protocols agreed upon by space agencies of many countries. This last phase has gone on since 1982 through the efforts of the Consultative Committee for Space Data Systems (CCSDS), a body composed of the major space agencies of the world. It has 11 member agencies, 32 observer agencies, and over 119 industrial associates. The evolution of space data system standards has gone on in parallel with the evolution of the Internet, with conceptual cross-pollination where fruitful, but largely as a separate evolution. Since the late 1990s, familiar Internet protocols and CCSDS space link protocols have integrated and converged in several ways; for example, the successful FTP file transfer to Earth-orbiting STRV 1B on January 2, 1996, which ran FTP over the CCSDS IPv4-like Space Communications Protocol Specifications (SCPS) protocols. Internet Protocol use without CCSDS has taken place on spacecraft, e.g., demonstrations on the UoSAT-12 satellite, and operationally on the Disaster Monitoring Constellation. Having reached the era where networking and IP on board spacecraft have been shown to be feasible and reliable, a forward-looking study of the bigger picture was the next phase. The Interplanetary Internet study at NASA's Jet Propulsion Laboratory (JPL) was started by a team of scientists at JPL led by internet pioneer Vinton Cerf and the late Adrian Hooke. Cerf was appointed as a distinguished visiting scientist at JPL in 1998, while Hooke was one of the founders and directors of CCSDS. While IP-like SCPS protocols are feasible for short hops, such as ground station to orbiter, rover to lander, lander to orbiter, probe to flyby, and so on, delay-tolerant networking is needed to get information from one region of the Solar System to another. It becomes apparent that the concept of a region is a natural architectural factoring of the Interplanetary Internet. A region is an area where the characteristics of communication are the same. Region characteristics include communications, security, the maintenance of resources, perhaps ownership, and other factors. The Interplanetary Internet is a "network of regional internets". What is needed then, is a standard way to achieve end-to-end communication through multiple regions in a disconnected, variable-delay environment using a generalized suite of protocols. Examples of regions might include the terrestrial Internet as a region, a region on the surface of the Moon or Mars, or a ground-to-orbit region. The recognition of this requirement led to the concept of a "bundle" as a high-level way to address the generalized Store-and-Forward problem. Bundles are an area of new protocol development in the upper layers of the OSI model, above the Transport Layer with the goal of addressing the issue of bundling store-and-forward information so that it can reliably traverse radically dissimilar environments constituting a "network of regional internets". Delay-tolerant networking (DTN) was designed to enable standardized communications over long distances and through time delays. At its core is the Bundle Protocol (BP), which is similar to the Internet Protocol, or IP, that serves as the heart of the Internet here on Earth. The big difference between the regular Internet Protocol (IP) and the Bundle Protocol is that IP assumes a seamless end-to-end data path, while BP is built to account for errors and disconnections — glitches that commonly plague deep-space communications. Bundle Service Layering, implemented as the Bundling protocol suite for delay-tolerant networking, will provide general-purpose delay-tolerant protocol services in support of a range of applications: custody transfer, segmentation and reassembly, end-to-end reliability, end-to-end security, and end-to-end routing among them. The Bundle Protocol was first tested in space on the UK-DMC satellite in 2008. An example of one of these end-to-end applications flown on a space mission is the CCSDS File Delivery Protocol (CFDP), used on the Deep Impact comet mission. CFDP is an international standard for automatic, reliable file transfer in both directions. CFDP should not be confused with Coherent File Distribution Protocol, which has the same acronym and is an IETF-documented experimental protocol for rapidly deploying files to multiple targets in a highly networked environment. In addition to reliably copying a file from one entity (such as a spacecraft or ground station) to another entity, CFDP has the capability to reliably transmit arbitrarily small messages defined by the user, in the metadata accompanying the file, and to reliably transmit commands relating to file system management that are to be executed automatically on the remote end-point entity (such as a spacecraft) upon successful reception of a file. == Protocol == The Consultative Committee for Space Data Systems (CCSDS) packet telemetry standard defines the protocol used for the transmission of spacecraft instrument data over the deep-space channel. Under this standard, an image or other data sent from a spacecraft instrument is transmitted using one or more packets. === CCSDS packet definition === A packet is a block of data with length that can vary between successive packets, ranging from 7 to 65,542 bytes, including the packet header. Packetized data is transmitted via frames, which are fixed-length data blocks. The size of a frame, including frame header and control information, can range up to 2048 bytes. Packet sizes are fixed during the development phase. Because packet lengths are variable but frame lengths are fixed, packet boundaries usually do not coincide with frame boundaries. === Telecom processing notes === Data in a frame is typically protected from channel errors by error-correcting codes. Even when the channel errors exceed the correction capability of the error-correcting code, the presence of errors is nearly always detected by the e

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  Polygraphic substitution

  Polygraphic substitution is a substitution cipher in which a uniform substitution is performed on blocks of letters. When the length of the block is specifically known, more precise terms are used: for instance, a cipher in which pairs of letters are substituted is bigraphic. As a concept, polygraphic substitution contrasts with monoalphabetic (or simple) substitutions in which individual letters are uniformly substituted, or polyalphabetic substitutions in which individual letters are substituted in different ways depending on their position in the text. In theory, there is some overlap in these definitions; one could conceivably consider a Vigenère cipher with an eight-letter key to be an octographic substitution. In practice, this is not a useful observation since it is far more fruitful to consider it to be a polyalphabetic substitution cipher. == Specific ciphers == In 1563, Giambattista della Porta devised the first bigraphic substitution. However, it was nothing more than a matrix of symbols. In practice, it would have been all but impossible to memorize, and carrying around the table would lead to risks of falling into enemy hands. In 1854, Charles Wheatstone came up with the Playfair cipher, a keyword-based system that could be performed on paper in the field. This was followed up over the next fifty years with the closely related four-square and two-square ciphers, which are slightly more cumbersome but offer slightly better security. In 1929, Lester S. Hill developed the Hill cipher, which uses matrix algebra to encrypt blocks of any desired length. However, encryption is very difficult to perform by hand for any sufficiently large block size, although it has been implemented by machine or computer. This is therefore on the frontier between classical and modern cryptography. == Cryptanalysis of general polygraphic substitutions == Polygraphic systems do provide a significant improvement in security over monoalphabetic substitutions. Given an individual letter 'E' in a message, it could be encrypted using any of 52 instructions depending on its location and neighbors, which can be used to great advantage to mask the frequency of individual letters. However, the security boost is limited; while it generally requires a larger sample of text to crack, it can still be done by hand. One can identify a polygraphically-encrypted text by performing a frequency chart of polygrams and not merely of individual letters. These can be compared to the frequency of plaintext English. The distribution of digrams is even more stark than individual letters. For example, the six most common letters in English (23%) represent approximately half of English plaintext, but it takes only the most frequent 8% of the 676 digrams to achieve the same potency. In addition, even in a plaintext many thousands of characters long, one would expect that nearly half of the digrams would not occur, or only barely. In addition, looking over the text one would expect to see a fairly regular scattering of repeated text in multiples of the block length and relatively few that are not multiples. Cracking a code identified as polygraphic is similar to cracking a general monoalphabetic substitution except with a larger 'alphabet'. One identifies the most frequent polygrams, experiments with replacing them with common plaintext polygrams, and attempts to build up common words, phrases, and finally meaning. Naturally, if the investigation led the cryptanalyst to suspect that a code was of a specific type, like a Playfair or order-2 Hill cipher, then they could use a more specific attack.

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  Splitwise

  Splitwise is an online expense-splitting application software accessible via web browser and mobile app. The app facilitates repayments of shared bills by calculating what each person in a group owes. The primary competitor to the app is Venmo, which only operates in the U.S. Splitwise allows users to create groups with friends to determine what each person owes. All expenses and allocations are added to the app, and Splitwise simplifies the transaction history to determine exactly what payments need to be made to whom to settle outstanding balances. Splitwise stores user information via cloud storage. It was developed and is owned by Splitwise Inc., based in Providence, Rhode Island, United States. == History == The app was launched in February 2011 as SplitTheRent, intended to be used for rent splitting, by Ryan Laughlin, Jon Bittner and Marshall Weir. In September 2013, Splitwise was integrated with Venmo to allow users to settle payments via Venmo. In April 2024, Splitwise partnered with Tink, a Visa payment services company, to incorporate a bank transfer feature directly in the Splitwise app. === Financing === In December 2014, the company raised $1.4 million. In October 2016, the company raised $5 million. In April 2021, Splitwise raised $20 million in funding from series A round run by Insight Partners. == Reception == A 2022 opinion piece in The Guardian by London journalist Imogen West-Knights shared the negative effects of exactly splitting bills among friends and family members. West-Knights argued that Splitwise and similar apps can "turn people into those true enemies of all that is fun and joyful in the world: accountants." However, she said the app does work better when used by couples rather than friend groups. Other reviews noted that the app makes people petty. In contrast, an article published by Condé Nast Traveler describes how Splitwise eliminated stress caused by complicated offline bill splitting, saying it "fixed such a pervasive obstacle in group travel." Coverage by The Wall Street Journal lands somewhere in between the two contrasting views, saying Splitwise and similar apps are helpful, but users need to be prepared for difficult money-related conversations that may arise. An etiquette advisor at Debrett's, said, "The less talk you can have about money on any of these occasions, the better." An editor suggested conversations as simple as asking, "We’re splitting this evenly, right?" before a meal.

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  Data thinking

  Data Thinking is a framework that integrates data science with the design process. It combines computational thinking, statistical thinking, and domain-specific knowledge to guide the development of data-driven solutions in product development. The framework is used to explore, design, develop, and validate solutions, with a focus on user experience and data analytics, including data collection and interpretation The framework aims to apply data literacy and inform decision-making through data-driven insights. == Major components == According to "Computational thinking in the era of data science": Data thinking involves understanding that solutions require both data-driven and domain-knowledge-driven rules. Data thinking evaluates whether data accurately represents real-life scenarios and improves data collection where necessary. The framework highlights the importance of preserving domain-specific meaning during data analysis. Data thinking incorporates statistical and logical analysis to identify patterns and irregularities. Data thinking involves testing solutions in real-life contexts and iteratively improving models based on new data. The process requires evaluating problems from multiple abstraction levels and understanding the potential for biases in generalizations. == Major phases == === Strategic context and risk analysis === Analyzing the broader digital strategy and assessing risks and opportunities is a common step before beginning a project. Techniques like coolhunting, trend analysis, and scenario planning can be used to assist with this. === Ideation and exploration === In this phase, focus areas are identified, and use cases are developed by integrating organizational goals, user needs, and data requirements. Design thinking methods, such as personas and customer journey mapping, are applied. === Prototyping === A proof of concept is created to test feasibility and refine solutions through iterative evaluation to optimize for effective performance. === Implementation and monitoring === Solutions are tested and monitored for performance and continual improvement. == Implementing Data Thinking == The following resources explain more about data thinking and its applications: "Data Thinking: Framework for data-based solutions" by StackFuel "What is Data Thinking? A modern approach to designing a data strategy" by Mantel Group "Data Science Thinking" by SpringerLink These sources provide detailed insights into the methodology, phases, and benefits of adopting Data Thinking in organizational processes.

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  Social media background check

  A social media background check is an investigative technique that involves scrutinizing the social media profiles and activities of individuals, primarily for pre-employment screening and other official verifications. These checks are performed to review people's online behavioral history on social media websites such as Facebook, Twitter, and LinkedIn. Social media background checks have become a common part of recruitment processes, among other verification procedures. == History == In the early 21st century, with the rapid expansion of social media platforms such as Facebook, Twitter, and LinkedIn, employers began to use these channels to gather additional information about prospective employees. Initially, social media background checks were an informal aspect of recruitment, but they have gradually gained formal recognition as a crucial element in candidate screening. Proponents of social media background checks argue that such reviews provide insight into a candidate's professional interests and networks, though the reliability of such assessments remains contested among researchers. == Rise in society == The practice of social media background checks has seen a significant surge in the last decade. This rise can be attributed to the exponential increase in social media users and the growing awareness among organizations regarding the importance of hiring individuals who align with their values and culture. Various platforms provide services explicitly designed to conduct social media background checks efficiently, simplifying the process for businesses. Companies providing social media background check services, such as Ferretly and Certn, have received venture capital funding, reflecting investor interest in the sector. The incorporation of artificial intelligence into conducting AI-powered social media background checks also illustrates its continued popularity and that businesses are looking to ramp up and even automate their use. High-profile cases in which individuals faced employment or admission consequences for past social media posts have raised awareness of social media background checking practices. For example, director James Gunn faced termination from Marvel Studios in 2018 over past offensive tweets, though he was later rehired. Additionally, multiple college admissions officers have acknowledged reviewing applicants' social media profiles, though such practices vary by institution. == Evolution of ethical considerations == Social media background checks are not without controversy, raising significant ethical considerations that have evolved in recent years. Privacy advocates argue that social media background checks raise concerns about data use and discrimination, particularly given the use of personal information that may not reflect job-relevant behavior. Legal scholars debate whether reviewing publicly posted information constitutes a privacy violation under U.S. law. Researchers and critics note that social media profiles often present curated representations of users' lives and may not reflect workplace behavior or professional competence. Moreover, the accuracy of social media background checks has been called into question, with critics pointing out that these checks may not always yield reliable or comprehensive results. Critics also warn about potential misuse of information obtained from social media, including cyberbullying and harassment. A 2023 study by found that approximately 90% of employers incorporate social media into hiring processes, with over half of those surveyed reporting they had rejected candidates based on social media content. This informal approach operates largely outside federal compliance frameworks. Critics argue that without regulation, candidates lack dispute mechanisms available under regulatory frameworks like the Fair Credit Reporting Act (FCRA), which requires compliance when background checks formally influence employment decisions. In a hiring environment where the practice is already performed often on an individual basis, the introduction of systematic, regulated screening practices that meet federal compliance standards can present a better, fairer alternative for both employers and candidates. == Business considerations == From a business perspective, social media background checks can be a valuable tool in protecting an organization's reputation and maintaining a safe and respectful workplace environment. A well-conducted social media background check can identify potential red flags, helping to prevent instances of workplace harassment or other negative behaviors. However, businesses also face potential legal repercussions if social media background checks are conducted improperly, such as non-compliance with the Fair Credit Reporting Act (FCRA) in the United States. Critics argue that over-reliance on social media data may exclude qualified candidates whose professional competence is not reflected in their online presence. The proliferation of social media screening services has prompted legal and industry experts to emphasize the importance of compliance with the Fair Credit Reporting Act and relevant state privacy laws when conducting such checks.

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