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Common Image Generator Interface

The Common Image Generator Interface (CIGI) (pronounced sig-ee), is an on-the-wire data protocol that allows communication between an Image Generator and its host simulation. The interface is designed to promote a standard way for a host device to communicate with an image generator (IG) within the industry. CIGI enables plug-and-play by standard-compliant image generator vendors and reduces integration costs when upgrading visual systems. == Background == Most high-end simulators do not have everything running on a single machine the way popular home software flight simulators are currently implemented. The airplane model is run on one machine, normally referred to as the host, and the out the window visuals or scene graph program is run on another, usually referred to as an Image Generator (IG). Frequently there are multiple IGs required to display the surrounding environment created by a host. CIGI is the interface between the 'host' and the IGs. The main goal of CIGI is to capitalize on previous investments through the use of a common interface. CIGI is designed to assist suppliers and integrators of IG systems with ease of integration, code reuse, and overall cost reduction. In the past most image generators provided their own proprietary interface; every host had to implement that interface making changing image generators a costly ordeal. CIGI was created to standardize the interface between the host and the image generator so that little modification would be needed to switch image generators. The CIGI initiative was largely spearheaded by The Boeing Company during the early 21st century. The latest version of CIGI (CIGI 4.0) was developed by the Simulation Interoperability Standards Organization (SISO) in the form of SISO-STD-013-2014, Standard for Common Image Generator Interface (CIGI), Version 4.0, dated 22 August 2014. SISO-STD-013-2014 is freely available from SISO. == Definitions == Image generator – In this context an image generator consists of one or more rendering channels that produce an image that can be used to visualize an “Out-The-Window” scene, or images produced by various sensor simulations such as Infra-red, Day TV, electro-optical, and night vision. Host simulation – In this context a “Host” is the computational system that provides information about the device being simulated so that the image generator can portray the correct scenery to the user. This information is passed via CIGI to the image generator. == Maturation == CIGI 4 is the latest version of the standard as was approved by the Simulation Interoperability Standards Organization on August 22, 2014. CIGI became an international SISO standard known as SISO-STD-013-2014; which contains the CIGI version 4.0 Interface Control Document (ICD). CIGI 4.0 is the official standard, published by SISO. Previous versions of CIGI were spearheaded by Boeing include CIGI v3.3, in November 2008, v3.2 April 2006, v3.1 June 2004, v3 November 2003, v2 in March 2002, and the original (v1) in March 2001 == Protocol dependencies == Typically, CIGI uses UDP as its transport protocol, but CIGI does not require a specific transport mechanism, only packet definition conformance. CIGI traffic does not have a well known port; however, the use of ports 8004-8005 has been widely adopted by commercial image generator vendors implementations. == Development tools == === Host Emulator === The Host Emulator can be used as a surrogate to manipulate the interface when a simulation Host is not available. It is a Windows-based image generator Host application used to develop, integrate and test image generators that use the CIGI protocol. It provides a graphical user interface (GUI) for the creation, modification and deletion of entities; manipulation of views; control of environmental attributes and phenomena; and other host functions. The Host Emulator has several features that are useful for integration and testing. A free-flight mode allows for fixed-wing and rotorcraft flight, movement along entity axes and free rotation using a joystick or a joystick-like widget. Scripting and record/playback features support regression testing, demonstrations and other tasks needing exact reproduction of certain sequences of events. A packet-level snoop feature allows the user to examine the contents of CIGI messages, image generator response times and latencies. A Heartbeat Monitor Window shows a graphical timing history of the Image Generator's data frame rate. Other features include explicit packet creation, animation control, missile flyouts and a situation display window (Host Emulator 3.x only). === Multi-Purpose Viewer === The Multi-Purpose Viewer (MPV) provides the basic functionality expected of an Image Generator, such as loading and displaying a terrain database, displaying entities and so forth. The Multi-Purpose Viewer can be used as a surrogate to manipulate the interface when a real Image Generator is not available. The MPV is capable of operating with both the Windows and Linux operating systems. === CIGI Class Library === The CCL is an object-oriented software interface that automatically handles message composition and decomposition (i.e. packing, unpacking and byte swapping to the ICD specification) on both the Host and Image Generator sides of the interface. The CCL interprets Host or Image Generator messages based on compile time parameters. It also performs error handling and translation between different versions of CIGI. Each packet type has its own class. The individual packet members are accessed through packet class accessors. Outgoing messages are constructed by placing each packet into the outgoing buffer using a streaming operator. Incoming messages are parsed using callback or event-based mechanisms that supply the using program with fully populated packet objects. === Current tool suite === A set of CIGI development tools are managed and maintained by the SISO CIGI Product Support Group. The latest packages are available on SourceForge. Comments/Suggestions to the package can be directed to the SISO discussion board at: https://discussions.sisostds.org/index.htm?A0=SAC-PSG-CIGI Archived 2017-09-13 at the Wayback Machine === Wireshark === Wireshark is a free and open source packet analyzer. It is used for network troubleshooting, analysis, software and communications protocol development, and education. Wireshark provides a dissector for CIGI packets. As of October 2016, “The CIGI dissector is fully functional for CIGI version 2 and 3. Version 1 is not yet implemented.” === Older versions of CIGI === A CIGI Interface Control Document (ICD) and development suite is available in open source format. The tools, ICD, and accompanying user documentation can be found and downloaded from the CIGI sourceforge web site. The SourceForge version of the MPV is limited in its support of CIGI data packets and is intended to grow as needs arise. The MPV uses CIGI 3 as its interface, but the MPV is backward-compatible with earlier CIGI versions through the use of the CCL. The MPV uses the Open Scene Graph library to render a scene. The scene graph is manipulated according to the CIGI commands received from the Host via the CCL. The MPV itself is an application layer that consists of a small kernel leveraging heavily on a plug-in architecture for ease of maintainability and flexibility. An implementer can implement the interface from scratch, however a full suite of integration tools is available. These tools consist of three elements. The Host Emulator (HE), the Multi-Purpose Viewer (MPV), and the CIGI Class Library (CCL).
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Data Management Association

The Data Management Association (DAMA), formerly known as the Data Administration Management Association, is a global not-for-profit organization which aims to advance concepts and practices about information management and data management. It describes itself as vendor-independent, all-volunteer organization, and has a membership consisting of technical and business professionals. Its international branch is called DAMA International (or DAMA-I), and DAMA also has various continental and national branches around the world. == History == The Data Management Association International was founded in 1980 in Los Angeles. Other early chapters were: San Francisco, Portland, Seattle, Minneapolis, New York, and Washington D.C. == Data Management Body of Knowledge == DAMA has published the Data Management Body of Knowledge (DMBOK), which contains suggestions on best practices and suggestions of a common vernacular for enterprise data management. The first edition (DAMA-DMBOK) was published on 2009 November 1, the second edition (DAMA-DMBOK2) was published on 2017 July 1., and the Revised second edition (DAMA-DMBOK2 rev.2) was published on 2019 March 19. DMBOK has been described by the authors as being an "equivalent" to the Project Management Body of Knowledge (PMBOK) and Business Analysis Body of Knowledge (BABOK). It encompasses topics such as data architecture, security, quality, modelling, governance, big data, data science, and more. DMBOK also includes the DAMA Data Wheel, an infographic which represents core data management practices. The center of the infographic is data governance, and the surrounding segments each represent a different aspect of data management: Data architecture Data modeling and design Data storage and operations Data security Data integration and interoperability Document management Content management Master data management Reference data and master data Data warehousing Metadata management Data quality Business intelligence Data science == Professional Accreditation == DAMA also provides a professional data management certification for individuals known as a Certified Data Management Professional (CDMP), which is based on the DMBOK as a study reference. There are four levels of certification based on career experience and exam results. The highest level, Fellow, requires 25 years of experience and nomination by DAMA members. It is an example of one of many competing certifications for data management professionals.
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Payment tokenization

Payment tokenization is a data security process that replaces sensitive payment information, such as credit card numbers, with a unique identifier or "token." This token can be used in place of actual data during transactions but has no exploitable value if breached, thereby reducing the risk of data theft and fraud. == Overview == Payment tokenization is generally categorized into two types: security tokens and payment tokens. Security tokens, also known as post-authorization tokens, are used to replace sensitive information like Primary Account Numbers (PANs), such as credit card numbers either after a payment is authorized or for storing data securely (data-at-rest), such as in merchant databases. These models have been in use since the mid-2000s, following the introduction of the Payment Card Industry Data Security Standard in 2004, which established standards for safeguarding cardholder data. The Payment Card Industry Security Standards Council's 2011 Tokenization Guidelines and the proposed American National Standards Institute X9 standards emphasize using tokens primarily to secure sensitive information, not as replacements for payment credentials processed over financial networks. Traditionally, merchants stored PANs to support backend operations such as settlements, reconciliations, chargebacks, loyalty programs, and customer service. However, with the adoption of security tokenization, merchants can substitute PANs with tokens in their systems. This not only reduces their exposure to fraud but also helps minimize the scope and cost of PCI-DSS compliance, offering a more secure and efficient way to manage cardholder data. == Applications == Payment tokenization is widely used by mobile wallets such as Apple Pay, Google Pay, and Samsung Pay use tokenization to safely store card data on devices. E-commerce platforms rely on it to securely retain customer payment details for recurring purchases. At the physical point of sale, EMV-enabled systems use tokenization to protect card information during in-store transactions. Also, subscription billing services implement tokenization to manage and safeguard payment credentials for ongoing charges.
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Media evaluation

Media evaluation is a discipline of the external and logical social sciences and centres on the analysis of media content, rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages. It is said to be one of the fastest-growing areas of mass communications research. The International Association for Measurement and Evaluation of Communication (AMEC) is the industry-appointed trade body for companies and individuals involved in research, measurement, and evaluation in editorial media coverage and related communications issues. To be a full member of AMEC, companies must be able to: a) offer comprehensive media evaluation, research, and interpretation services, b) have been in business for at least two years, and c) have a media evaluation turnover of more than £150,000 when applying. In addition, all companies abide by a strict code of ethics and must implement tight quality control procedures. These requirements guarantee that all media evaluation services provided are of the highest caliber. The Commission on Public Relations Measurement & Evaluation is a different organization that was established in 1998 under the direction of the Institute for Public Relations. The Commission's main functions are to set standards and procedures for research and measurement in public relations and to publish authoritative white papers on best practices.
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Something Big Is Happening

"Something Big Is Happening" is an essay by Matt Shumer, an AI entrepreneur, about the impact of artificial intelligence, published in February 2026, that has since been reportedly viewed more than 80 million times and widely discussed. Shumer noted that the technology has crossed an important threshold, where AI has become capable of creating self-improving systems. Referring to one the most recent AI models, he wrote: "It was making intelligent decisions. It had something that felt, for the first time, like judgment. Like taste." Speaking to CNBC's Power Lunch, Shumer said that his "core message" is "people in the workforce should start to use and experiment with AI tools so they can understand what’s coming". Even as the essay was widely shared and discussed, the essay also elicited criticism. Paulo Carvao, in an essay published by the Forbes Magazine stated that some of his advice is sound, but added: "It reads at times like a sales pitch. He urges readers to subscribe to the most advanced AI tools. He implies that those with access to premium models will outpace those without. He frames paid AI subscriptions as a form of insurance against obsolescence." Writing in The Guardian, Dan Milmo and Aisha Down mentioned Shumer as having a history of AI hype and stated, "He previously excited the internet by announcing the release of the world's "top open-source model", which it was not". Many workers in the technology sector criticized the article in blog posts shared on Hacker News; Edward Zitron commented that "while coding LLMs can test products, or scan/fix some bugs, this suggests they A) do this autonomously without human input, B) they do this correctly every time (or ever!)." In an article alluding to Shumer's original post, Ari Colaprete wrote "the LLM is fundamentally a writing machine, it does everything via text, and if you make it produce writing that exists purely to serve some sort of mechanical function, and you train it to succeed in that task, then it will tend to do so, even with vast intricacy."
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Data lake

A data lake is a system or repository of data stored in its natural/raw format, usually object blobs or files. A data lake is usually a single store of data including raw copies of source system data, sensor data, social data etc., and transformed data used for tasks such as reporting, visualization, advanced analytics, and machine learning. A data lake can include structured data from relational databases (rows and columns), semi-structured data (CSV, logs, XML, JSON), unstructured data (emails, documents, PDFs), and binary data (images, audio, video). A data lake can be established on premises (within an organization's data centers) or in the cloud (using cloud services). == Background == James Dixon, then chief technology officer at Pentaho, coined the term by 2011 to contrast it with data mart, which is a smaller repository of interesting attributes derived from raw data. In promoting data lakes, he argued that data marts have several inherent problems, such as information siloing. PricewaterhouseCoopers (PwC) said that data lakes could "put an end to data silos". In their study on data lakes, they noted that enterprises were "starting to extract and place data for analytics into a single, Hadoop-based repository." == Examples == Many companies use cloud storage services such as Google Cloud Storage and Amazon S3 or a distributed file system such as Apache Hadoop distributed file system (HDFS). There is a gradual academic interest in the concept of data lakes. For example, Personal DataLake at Cardiff University is a new type of data lake which aims at managing big data of individual users by providing a single point of collecting, organizing, and sharing personal data. Early data lakes, such as Hadoop 1.0, had limited capabilities because it only supported batch-oriented processing (Map Reduce). Interacting with it required expertise in Java, map reduce and higher-level tools like Apache Pig, Apache Spark and Apache Hive (which were also originally batch-oriented). == Criticism == Poorly managed data lakes have been facetiously called data swamps. In June 2015, David Needle characterized "so-called data lakes" as "one of the more controversial ways to manage big data". PwC was also careful to note in their research that not all data lake initiatives are successful. They quote Sean Martin, CTO of Cambridge Semantics: We see customers creating big data graveyards, dumping everything into Hadoop distributed file system (HDFS) and hoping to do something with it down the road. But then they just lose track of what’s there. The main challenge is not creating a data lake, but taking advantage of the opportunities it presents. They describe companies that build successful data lakes as gradually maturing their lake as they figure out which data and metadata are important to the organization. Another criticism is that the term data lake is used with many different meanings. It may be used to refer to, for example: any tools or data management practices that are not data warehouses; a particular technology for implementation; a raw data reservoir; a hub for ETL offload; or a central hub for self-service analytics. While critiques of data lakes are warranted, in many cases they apply to other data projects as well. For example, the definition of data warehouse is also changeable, and not all data warehouse efforts have been successful. In response to various critiques, McKinsey noted that the data lake should be viewed as a service model for delivering business value within the enterprise, not a technology outcome. == Data lakehouses == Data lakehouses are a hybrid approach that can ingest a variety of raw data formats like a data lake, while also providing ACID transactions and enforced data quality like a data warehouse.
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Data

Data ( DAY-tə, US also DAT-ə, India: DEE-tə) is a collection of discrete or continuous values that conveys information, describing the quantity, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols that may be further interpreted formally. A data point or datum is an individual value in a collection of data. Data is usually organized into structures such as tables that provide additional context and meaning, and may itself be used as data in larger structures. Data may be used as variables in a computational process. Data may represent abstract ideas or concrete measurements. Data is commonly used in scientific research, economics, and virtually every other form of human organizational activity. Examples of data sets include price indices (such as the consumer price index), unemployment rates, literacy rates, and census data. In this context, data represents the raw facts and figures from which useful information can be extracted. Data is collected using techniques such as measurement, observation, query, or analysis, and is typically represented as numbers or characters that may be further processed. Field data is data that is collected in an uncontrolled, in-situ environment. Experimental data is data that is generated in the course of a controlled scientific experiment. Data is analyzed using techniques such as calculation, reasoning, discussion, presentation, visualization, or other forms of post-analysis. Prior to analysis, raw data (or unprocessed data) is typically cleaned: Outliers are removed, and obvious instrument or data entry errors are corrected. Data can be seen as the smallest unit of factual information that can be used as a basis for calculation, reasoning, or discussion. Data can range from abstract ideas to concrete measurements, including, but not limited to, statistics. Thematically connected data presented in some relevant context can be viewed as information. Contextually connected pieces of information can then be described as data insights or intelligence. The stock of insights and intelligence that accumulate over time, resulting from the synthesis of data into information, can then be described as knowledge. Data has been described as "the new oil of the digital economy". Data, as a general concept, refers to the fact that some existing information or knowledge is represented or coded in some form suitable for better usage or processing. Advances in computing technologies have led to the advent of big data, which generally refers to very large quantities of data, typically at the petabyte scale. If restricted to traditional data analysis methods and computing, working with such large (and growing) datasets is difficult, even impossible. In response, the relatively new field of data science uses machine learning (and other artificial intelligence) methods that allow for efficient applications of analytic methods to big data. == Etymology and terminology == The Latin word data is the plural of datum, "(thing) given," and the neuter past participle of dare, "to give". The first English use of the word "data" is from the 1640s. The word "data" was first used to mean "transmissible and storable computer information" in 1946. The expression "data processing" was first used in 1954. When "data" is used more generally as a synonym for "information", it is treated as a mass noun in singular form. This usage is common in everyday language and in technical and scientific fields such as software development and computer science. One example of this usage is the term "big data". When used more specifically to refer to the processing and analysis of sets of data, the term retains its plural form. This usage is common in the natural sciences, life sciences, social sciences, software development and computer science, and grew in popularity in the 20th and 21st centuries. Some style guides do not recognize the different meanings of the term and simply recommend the form that best suits the target audience of the guide. For example, APA style as of the 7th edition requires "data" to be treated as a plural form. == Meaning == Data, information, knowledge, and wisdom are closely related concepts, but each has its role concerning the other, and each term has its meaning. According to a common view, data is collected and analyzed; data only becomes information suitable for making decisions once it has been analyzed in some fashion. One can say that the extent to which a set of data is informative to someone depends on the extent to which it is unexpected by that person. The amount of information contained in a data stream may be characterized by its Shannon entropy. Knowledge is the awareness of its environment that some entity possesses, whereas data merely communicates that knowledge. For example, the entry in a database specifying the height of Mount Everest is a datum that communicates a precisely measured value. This measurement may be included in a book along with other data on Mount Everest to describe the mountain in a manner useful for those who wish to decide on the best method to climb it. Awareness of the characteristics represented by this data is knowledge. Data are often assumed to be the least abstract concept, information the next least, and knowledge the most abstract. In this view, data becomes information by interpretation; e.g., the height of Mount Everest is generally considered "data", a book on Mount Everest geological characteristics may be considered "information", and a climber's guidebook containing practical information on the best way to reach Mount Everest's peak may be considered "knowledge". "Information" bears a diversity of meanings that range from everyday usage to technical use. This view, however, has also been argued to reverse how data emerges from information, and information from knowledge. Generally speaking, the concept of information is closely related to notions of constraint, communication, control, data, form, instruction, knowledge, meaning, mental stimulus, pattern, perception, and representation. Beynon-Davies uses the concept of a sign to differentiate between data and information; data is a series of symbols, while information occurs when the symbols are used to refer to something. Before the development of computing devices and machines, people had to manually collect data and impose patterns on it. With the development of computing devices and machines, these devices can also collect data. In the 2010s, computers were widely used in many fields to collect data and sort or process it, in disciplines ranging from marketing, analysis of social service usage by citizens to scientific research. These patterns in the data are seen as information that can be used to enhance knowledge. These patterns may be interpreted as "truth" (though "truth" can be a subjective concept) and may be authorized as aesthetic and ethical criteria in some disciplines or cultures. Events that leave behind perceivable physical or virtual remains can be traced back through data. Marks are no longer considered data once the link between the mark and observation is broken. Mechanical computing devices are classified according to how they represent data. An analog computer represents a datum as a voltage, distance, position, or other physical quantity. A digital computer represents a piece of data as a sequence of symbols drawn from a fixed alphabet. The most common digital computers use a binary alphabet, that is, an alphabet of two characters typically denoted "0" and "1". More familiar representations, such as numbers or letters, are then constructed from the binary alphabet. Some special forms of data are distinguished. A computer program is a collection of data, that can be interpreted as instructions. Most computer languages make a distinction between programs and the other data on which programs operate, but in some languages, notably Lisp and similar languages, programs are essentially indistinguishable from other data. It is also useful to distinguish metadata, that is, a description of other data. A similar yet earlier term for metadata is "ancillary data." The prototypical example of metadata is the library catalog, which is a description of the contents of books. == Data sources == With respect to ownership of data collected in the course of marketing or other corporate collection, data has been characterized according to party depending on how close the data is to the source or if it has been generated through additional processing. "Zero-party data" refers to data that customers "intentionally and proactively shares". This kind of data can come from a variety of sources, including: subscriptions, preference centers, quizzes, surveys, pop-up forms, and interactive digital experiences. "First-party data" may be collected by a company directly from its customers. The secure exchange of first-party data among companies can be done using data clean rooms. "S
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TikTokification

TikTokification (also written TikTok-ification) is a term used to describe the widespread adoption of TikTok's short-form, vertical video format and its algorithmic content-delivery model across the broader social media landscape. The phenomenon encompasses the strategic and cultural changes made by competing platforms such as Instagram, YouTube, Facebook, Snapchat, and LinkedIn in response to TikTok's global dominance. Beyond platform design, the term is also used more broadly to describe shifts in media consumption habits, advertising strategies, and, more critically, the potential cognitive and psychological effects associated with constant short-form video consumption. == Background == === Origins of short-form video === The short-form video format predates TikTok. Vine, launched in 2013, popularised six-second looping videos before shutting down in 2017. TikTok itself, known as Douyin in the Chinese market, was created by the Chinese technology company ByteDance in September 2016. Following its international expansion and its 2018 merger with Musical.ly, TikTok grew rapidly. By 2020, the application had surpassed two billion total downloads worldwide, with over 800 million monthly active users. A key driver of TikTok's success was its recommendation algorithm. The platform's "For You Page" (FYP) serves content to users based on behaviour rather than follower count, making it possible for unknown creators to achieve widespread reach organically. Analysts noted that TikTok serves "fast, visually engaging, and authentic videos that feel more like entertainment than advertising," fundamentally reshaping consumer expectations of digital content. TikTok has been described as "the center of the internet for young people," where users go for entertainment, news, trends, and shopping. As of the mid-2020s, TikTok had approximately 1.12 billion monthly active users. == Platform responses == TikTok's success compelled nearly every major social media platform to restructure its product around short-form video. In 2020, Instagram launched Reels and YouTube launched Shorts, both directly in response to TikTok's growth. Platforms like Meta's Instagram Reels and Google's YouTube Shorts subsequently expanded aggressively, launching new features, creator tools, and even considering separate standalone applications to compete. LinkedIn, traditionally a professional networking site, began experimenting with TikTok-style short-form vertical video feeds. Facebook launched a singular unified video feed combining Reels, long videos, and live videos, similar in structure to TikTok's feed. Snapchat redesigned its application to combine Stories and Spotlight into a unified entertainment feed. YouTube extended its Shorts format to allow videos up to three minutes in length, up from the previous limit of sixty seconds, as of October 2024. Despite these adaptations, experts noted that none of TikTok's rivals had matched its algorithmic precision as of mid-2025. == Societal and cultural impact == === Media and journalism === News organisations have also been affected by TikTokification. Short-form video grew rapidly as a format for news content, driven in large part by TikTok's popularity. According to Pew Research Center, 17% of adults in the United States reported regularly getting news from TikTok in 2024, with 63% of teenagers saying they used the platform as a news source. In response, major publishers began creating bespoke short-form content for TikTok's audience, with organisations such as the BBC building dedicated internal TikTok teams. === Advertising and commerce === TikTokification has had significant effects on the advertising industry. US social video advertising spending was projected to surpass linear television advertising spending for the first time in 2025. Global social commerce sales were projected to reach approximately $900 billion in 2025, with platforms like Douyin and TikTok driving a large share of that growth. TikTok itself generated an estimated $23.6 billion in advertising revenue in 2024. Short-form video has been described as bridging the gap between brand awareness and direct conversion. Surveys have found that consumers trust user-generated content 8.7 times more than influencer content and 6.6 times more than branded content, prompting brands to favour creator-led video formats. === Attention spans and cognitive effects === A growing body of research has examined the cognitive consequences of heavy short-form video consumption, a set of effects sometimes referred to as "TikTok Brain." A large systematic review and meta-analysis published in Psychological Bulletin, analysing data from 98,299 participants across 71 studies, found that the more short-form video content a person watches, the poorer their cognitive performance in attention and inhibitory control. The review also found that greater engagement with short-form video was associated with higher levels of anxiety, depression, and stress, as well as sleep disturbances. The platform's inherent demand for engaging content has resulted in the proliferation of sludge content, a genre of split screen video with the main video on the top and an unrelated attention-grabbing video on the bottom, typically repetitive gameplay (notably of the endless runner mobile game Subway Surfers) or oddly satisfying videos, designed to maximize viewer retention in cases where the main video may appear uninteresting and would normally cause the viewer to skip it. Sludge content is often described as overstimulating, reflecting and contributing to declining attention spans, though the scholarly evidence supporting such claims is not conclusive. Dr. Yann Poncin, associate professor at the Child Study Center at Yale University, noted that "infinite scrolling and short-form video are designed to capture your attention in short bursts," contrasting this with earlier entertainment formats that guided audiences through longer narratives. Research suggests that children and teenagers may be particularly vulnerable, with early exposure to rapid frame changes potentially conditioning the brain's neural pathways to require constant stimulation, making it more challenging to engage with slower-paced activities. A separate study published in Nature Communications by researchers at the Technical University of Denmark documented a notable decrease in collective attention span over time, attributing it in part to the increasing volume and pace of content production and consumption online. Researchers caution, however, that the majority of relevant studies are cross-sectional, meaning they capture data at a single point in time and cannot establish causality. It remains possible that individuals with pre-existing conditions such as anxiety or attention deficits may be more likely to engage heavily with these platforms as a coping mechanism. === Academic and sociological analysis === Scholars have framed TikTokification within the context of the attention economy. A 2024 academic analysis described TikTok as representing "a new paradigm of social media communication" shaped by youth culture, mobile technology, and the economics of attention, in which spectators become active contributors to a shared content pipeline. The same analysis noted that TikTok "reflects a new mode of communication influenced by avant-garde cinema, the use of mobile technology, and the social habits of particular social groups." US social media users were projected to spend 61.1% of their time on social networks watching videos in 2025, up from 33.3% in 2019, before TikTok became widely popular, underscoring the scale of the behavioural shift. == Monetisation challenges == Despite high engagement levels, monetising short-form video has remained difficult for platforms and creators alike. Unlike long-form YouTube content, short clips offer limited space for advertisers to insert advertisements. YouTube Shorts pays approximately four cents per 1,000 views, considerably less than its long-form counterpart. From 2025 onward, platforms began introducing creator funds, advertisements, and AI-driven content recommendations as part of broader efforts to make short-form video economically sustainable for creators.
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System integrity

In telecommunications, the term system integrity has the following meanings: That condition of a system wherein its mandated operational and technical parameters are within the prescribed limits. The quality of an AIS when it performs its intended function in an unimpaired manner, free from deliberate or inadvertent unauthorized manipulation of the system. The state that exists when there is complete assurance that under all conditions an IT system is based on the logical correctness and reliability of the operating system, the logical completeness of the hardware and software that implement the protection mechanisms, and data integrity.
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Media evaluation

Media evaluation is a discipline of the external and logical social sciences and centres on the analysis of media content, rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages. It is said to be one of the fastest-growing areas of mass communications research. The International Association for Measurement and Evaluation of Communication (AMEC) is the industry-appointed trade body for companies and individuals involved in research, measurement, and evaluation in editorial media coverage and related communications issues. To be a full member of AMEC, companies must be able to: a) offer comprehensive media evaluation, research, and interpretation services, b) have been in business for at least two years, and c) have a media evaluation turnover of more than £150,000 when applying. In addition, all companies abide by a strict code of ethics and must implement tight quality control procedures. These requirements guarantee that all media evaluation services provided are of the highest caliber. The Commission on Public Relations Measurement & Evaluation is a different organization that was established in 1998 under the direction of the Institute for Public Relations. The Commission's main functions are to set standards and procedures for research and measurement in public relations and to publish authoritative white papers on best practices.
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Business intelligence

Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information to inform business strategies and business operations. Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics. BI tools can handle large amounts of structured and sometimes unstructured data to help organizations identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights is assumed to potentially provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions. Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, business intelligence is considered most effective when it combines data from the market in which a company operates (external data) with data from internal company sources, such as financial and operational information. When integrated, external and internal data provide a comprehensive view that creates ‘intelligence’ not possible from any single data source alone. Among their many uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts. BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitates decision support. == History == The earliest known use of the term business intelligence is in Richard Millar Devens' Cyclopædia of Commercial and Business Anecdotes (1865). Devens used the term to describe how the banker Sir Henry Furnese gained profit by receiving and acting upon information about his environment, prior to his competitors: Throughout Holland, Flanders, France, and Germany, he maintained a complete and perfect train of business intelligence. The news of the many battles fought was thus received first by him, and the fall of Namur added to his profits, owing to his early receipt of the news. The ability to collect and react accordingly based on the information retrieved, Devens says, is central to business intelligence. When Hans Peter Luhn, a researcher at IBM, used the term business intelligence in an article published in 1958, he employed the Webster's Dictionary definition of intelligence: "the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal." In 1989, Howard Dresner (later a Gartner analyst) proposed business intelligence as an umbrella term to describe "concepts and methods to improve business decision making by using fact-based support systems." It was not until the late 1990s that this usage was widespread. == Definition == According to Solomon Negash and Paul Gray, business intelligence (BI) can be defined as systems that combine: Data gathering Data storage Knowledge management with analysis to evaluate complex corporate and competitive information for presentation to planners and decision makers, with the objective of improving the timeliness and the quality of the input to the decision process." According to Forrester Research, business intelligence is "a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making." Under this definition, business intelligence encompasses information management (data integration, data quality, data warehousing, master-data management, text- and content-analytics, et al.). Therefore, Forrester refers to data preparation and data usage as two separate but closely linked segments of the business-intelligence architectural stack. Some elements of business intelligence are: Multidimensional aggregation and allocation Denormalization, tagging, and standardization Realtime reporting with analytical alert A method of interfacing with unstructured data sources Group consolidation, budgeting, and rolling forecasts Statistical inference and probabilistic simulation Key performance indicators optimization Version control and process management Open item management Forrester distinguishes this from the business-intelligence market, which is "just the top layers of the BI architectural stack, such as reporting, analytics, and dashboards." === Compared with competitive intelligence === Though the term business intelligence is sometimes a synonym for competitive intelligence (because they both support decision making), BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes, and disseminates information with a topical focus on company competitors. If understood broadly, competitive intelligence can be considered as a subset of business intelligence. === Compared with business analytics === Business intelligence and business analytics are sometimes used interchangeably, but there are alternate definitions. Thomas Davenport, professor of information technology and management at Babson College argues that business intelligence should be divided into querying, reporting, Online analytical processing (OLAP), an "alerts" tool, and business analytics. In this definition, business analytics is the subset of BI focusing on statistics, prediction, and optimization, rather than the reporting functionality. == Unstructured data == Business operations can generate a very large amount of data in the form of emails, memos, notes from call centers, news, user groups, chats, reports, web pages, presentations, image files, video files, and marketing material. According to Merrill Lynch, more than 85% of all business information exists in these forms; a company might only use such a document a single time. Because of the way it is produced and stored, this information is either unstructured or semi-structured. The management of semi-structured data is an unsolved problem in the information technology industry. According to projections from Gartner (2003), white-collar workers spend 30–40% of their time searching, finding, and assessing unstructured data. BI uses both structured and unstructured data. The former is easy to search, and the latter contains a large quantity of the information needed for analysis and decision-making. Because of the difficulty of properly searching, finding, and assessing unstructured or semi-structured data, organizations may not draw upon these vast reservoirs of information, which could influence a particular decision, task, or project. This can ultimately lead to poorly informed decision-making. Therefore, when designing a business intelligence/DW solution, the specific problems associated with semi-structured and unstructured data must be accommodated, as well as those associated with structured data. === Limitations of semi-structured and unstructured data === There are several challenges to developing BI with semi-structured data. According to Inmon & Nesavich, some of those are: Physically accessing unstructured textual data – unstructured data is stored in a huge variety of formats. Terminology – Among researchers and analysts, there is a need to develop standardized terminology. Volume of data – As stated earlier, up to 85% of all data exists as semi-structured data. Couple that with the need for word-to-word and semantic analysis. Searchability of unstructured textual data – A simple search on some data, e.g. apple, results in links where there is a reference to that precise search term. (Inmon & Nesavich, 2008) gives an example: "a search is made on the term felony. In a simple search, the term felony is used, and everywhere there is a reference to felony, a hit to an unstructured document is made. But a simple search is crude. It does not find references to crime, arson, murder, embezzlement, vehicular homicide, and such, even though these crimes are types of felonies". === Metadata === To solve problems with searchability and assessment of data, it is necessary to know something about the content. This can be done by adding context through the use of metadata. Many systems already capture some metadata (e.g. filename, author, size, etc.), but more usef
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Social media surgery

A social media surgery is a gathering at which volunteer "surgeons" with expertise in using web tools, chiefly social media, offer free advice in using such tools, to representatives ("patients") of non-profit organisations, charities, community groups and activists, with "no boring speeches or jargon". The idea was conceived by Pete Ashton, with Nick Booth of Podnosh Ltd, who ran the first such surgery in Birmingham, England, on 15 October 2008. In July 2009, a spin-off surgery (dubbed the "Social media mob") started in Mosman, Australia, and in January 2010, the first spin-off surgery in Africa was held. On 16 February 2012, it was announced that the Social Media Surgery movement had won "the Prime Minister’s Big Society Award". Prime Minister David Cameron said: This is an excellent initiative - such a simple idea and yet so effective. The popularity of these surgeries and the fact that they have inspired so many others across the country to follow in their footsteps, is testament to its brilliance. Congratulations to Nick and all the volunteers who have shared their time and expertise to help so many local groups make the most of the internet to support their community. A great example of the Big Society in action. The scheme also won the 2013 Adult Learners' Week "BBC Learning Through Technology Award".
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Clips (software)

Clips is a discontinued mobile video editing software application created by Apple Inc. It was released onto the iOS App Store on April 6, 2017, for free. Initially, it was only available on 64-bit devices running iOS 10.3 or later; as of version 3.1.3, it requires iOS 16.0 or later. Apple describes it as an app for "making and sharing fun videos with text, effects, graphics, and more.". Its final release was on May 9, 2024 before was removed from the App Store on October 10, 2025. == Features == After launching of the app, the user sees the view of the front-facing camera. The app allows the user to create a new clip by tapping on a red record button, or use photos or videos from the device's photo library. Once a clip is recorded, it can be added to a project timeline shown at the bottom of the screen. The user can share their project on social media platforms. The user can also add filters and effects to the project. "Live Titles" (available in several styles) can also be created by dictating to the device.
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Social news website

A social news website is a website that features user-posted stories. Such stories are ranked based on popularity, as voted on by other users of the site or by website administrators. Users typically comment online on the news posts and these comments may also be ranked in popularity. Since their emergence with the birth of Web 2.0, social news sites have been used to link many types of information, including news, humor, support, and discussion. All such websites allow the users to submit content and each site differs in how the content is moderated. On the Slashdot and Fark websites, administrators decide which articles are selected for the front page. On Reddit and Digg, the articles that get the most votes from the community of users will make it to the front page. Many social news websites also feature an online comment system, where users discuss the issues raised in an article. Some of these sites have also applied their voting system to the comments, so that the most popular comments are displayed first. Some social news websites also have a social networking service, in that users can set up a user profile and follow other users' online activity on the website. Like many other Web 2.0 tools, social news websites use the collective intelligence of all of the users to operate. Social news websites also "impl[y] the technical, economic, legal, and human enhancement of a universally distributed intelligence that will unleash a positive dynamic of recognition and skills mobilization". Social news websites help participants to share a collective vision and awareness of how their actions are integrated with those of other individuals. Social news websites provide a new and innovative way to participate in a community that is constantly being flooded with new information. These social news websites "include opportunities for peer-to-peer learning, a changed attitude toward intellectual property, the diversification of cultural expression, the development of skills valued in the modern workplace, and a more empowered conception of citizenship". These websites can help to shape and reshape democratic opinions and perspectives. Social news sites may mitigate the gatekeeping of mainstream news sources and allow the public to decide what counts as "news", which may facilitate a more participatory culture. Social news sites may also support democratic participation by allowing users from across geographic and national boundaries to access the same information, respond to fellow users' views and beliefs, and create a virtual sphere for users to contribute within. == Websites == === Active === ==== Fark ==== Fark, which started in 1997, features news on any topic. On Fark, users can submit articles to the administrators of the site. Each day, these administrators pick out 50 articles to display on the front page. ==== Slashdot ==== Slashdot, started in 1997, was one of the first social news websites. It focuses mainly on science and technology-related news. Users can submit stories and the editors pick out the best stories each day for the front page. Users can then post comments on the stories. The influx of web traffic that resulted from Slashdot linking to external websites led to the effect being called the Slashdot effect ==== Digg ==== Digg, started in December 2004, introduced the voting system. This system allows users to "digg" or "bury" articles. "Digging" is the equivalent of voting positively, so that popular articles are displayed first. "Burying" does not lower an article's score. However, if an article is buried enough times, it will be automatically deleted from the site. Digg offers a social networking service, as members can follow other members and build personal profiles with information about their interests. ==== Reddit ==== Reddit, started in June 2005, is a social news website where users can submit articles and comments and vote on these submissions. The submissions are organized into categories called "subreddits". Unlike Digg, with Reddit, users can directly affect an article's score. An "upvote" will increase the score and a "downvote" will decrease it. Articles with the highest scores are displayed on the front page. There is also a page for "controversial" articles, that have an almost equal number of upvotes and downvotes. Free speech debates have arisen due to the shutting down of obscene or potentially illegal "subreddits" (including /r/jailbait, a collection of sexually suggestive underage pictures.) Reddit introduced a system of user-created communities called "subreddits", which are essentially categories for a specific type of news. Comments on the featured posts are shown in a hierarchical fashion also based on votes. Users have the ability to earn "karma" for their participation and time on the website. ==== Hacker News ==== Hacker News, started in February 2007, is a social news site focusing on computer science and entrepreneurship, created by Paul Graham and run by his startup incubator, Y Combinator. === Defunct === ==== Newsvine ==== Newsvine, started in March 2006, was a social news website mostly focused on politics, both international and domestic. The Newsvine home page allowed users to customize "seeds" and story feeds. Users received articles via "The Wire" from sources including The Associated Press or The Huffington Post, and from "The Vine" a stream of content from other Newsvine users. The "Top of the Vine" displayed the most voted and commented on articles of the day, week, month, or year. Additionally, Newsvine allowed members to create their own "Customizable Column", which could highlight a user's content posted, recent comments, and information about the specific Newsvine member. ==== feedalizr ==== feedalizr was a cross-platform, desktop social media aggregator built using Adobe Integrated Runtime that consolidates the updates from social media and social networking websites. Users can then use this application to update those sites from their desktop and view a consolidated stream of information. ==== Voat ==== Voat, launched in April 2014 and discontinued in December of 2020, was also a social news website and is very similar to Reddit visually and functionally. The site's userbase included a large number of alt right users, many of whom migrated to Voat after being banned on Reddit. ==== Prismatic ==== Prismatic combined machine learning, user experience design, and interaction design to create a new way to discover, consume, and share media. Prismatic software used social network aggregation and machine learning algorithms to filter the content that aligns with the interests of a specific user. Prismatic integrated with Facebook, Twitter, and Pocket to gather information about user's interests and suggest the most relevant stories to read. ==== Artifact ==== Artifact was an iOS and Android app that used machine learning to personalize news recommendations to readers, and also had social features such as liking articles, commenting, and reputation scores for users.
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Pinoy baiting

Pinoy baiting is a phrase that has been used to refer to acts by non-Filipino individuals, usually celebrities or YouTubers, of posting content online purportedly with the intention of getting the attention of Filipinos, by being surprised about the Philippines or its people. Pinoy baiters are defined as giving superficial and allegedly insincere praises and similar reactions that give recognition to the Philippines or its people. Subsequent responses by Filipinos to what have been referred to as acts of Pinoy baiting have been criticized as a form of cultural cringe. This criticism would subsequently give the advice that Filipinos should not constantly require validation from non-Filipinos about themselves or their country. == Pinoy baiting mediums == === Reaction videos === On social media such as YouTube, channels with specific focus on showing their reaction towards and opinions about certain videos or topics are called reaction channels. Reaction videos are very popular and require minimal effort to create, and thus made it easy for alleged Pinoy baiting to thrive within this video-making genre. === Travel vlogs === Vlogging, short for video blogging, grew in popularity in the 2020s. Most of the popular alleged Pinoy-baiting channels tend to be vlog channels, normally following the same script under such titles as "The Philippines changed us/me", "First impression of the Philippines", "Is this really Manila?" and "Filipinos are such Kind/Good People!", and made while travelling to touristy areas such as Boracay or Bonifacio Global City and taste-testing the fast food chain Jollibee, among others. == Criticism of the phrase == Philippines-based Korean vlogger Jessica Lee had been accused by some YouTube viewers of engaging in Pinoy baiting. In a response vlog, Lee acknowledged that there may be individuals engaging in this "business strategy" of gaining views and subscribers from one of the largest communities online. However, she questioned the objectivity of some use of the phrase, citing any vlogging subject as fair game for a negative impression of being a "baiting" tool for the vlogger treating of that subject. She also invoked vloggers' freedom to choose whatever subject they want to talk about in a deep or shallow manner, while enjoining citizens to exercise their free-market right to unfollow vloggers they hate and follow those vloggers that "make them happy". She also gave her critics an explanation why she ended up vlogging about Philippine and Filipino subjects.
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