AI Analytics Masters

AI Analytics Masters — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  Relational data mining

  Relational data mining is the data mining technique for relational databases. Unlike traditional data mining algorithms, which look for patterns in a single table (propositional patterns), relational data mining algorithms look for patterns among multiple tables (relational patterns). For most types of propositional patterns, there are corresponding relational patterns. For example, there are relational classification rules (relational classification), relational regression tree, and relational association rules. There are several approaches to relational data mining: Inductive Logic Programming (ILP) Statistical Relational Learning (SRL) Graph Mining Propositionalization Multi-view learning == Algorithms == Multi-Relation Association Rules: Multi-Relation Association Rules (MRAR) is a new class of association rules which in contrast to primitive, simple and even multi-relational association rules (that are usually extracted from multi-relational databases), each rule item consists of one entity but several relations. These relations indicate indirect relationship between the entities. Consider the following MRAR where the first item consists of three relations live in, nearby and humid: “Those who live in a place which is near by a city with humid climate type and also are younger than 20 -> their health condition is good”. Such association rules are extractable from RDBMS data or semantic web data. == Software == Safarii: a Data Mining environment for analysing large relational databases based on a multi-relational data mining engine. Dataconda: a software, free for research and teaching purposes, that helps mining relational databases without the use of SQL. == Datasets == Relational dataset repository: a collection of publicly available relational datasets.

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  Social profiling

  Social profiling is the process of constructing a social media user's profile using their social data. In general, profiling refers to the data science process of generating a person's profile with computerized algorithms and technology. There are various platforms for sharing this information with the proliferation of growing popular social networks, including but not limited to LinkedIn, Google+, Facebook and Twitter. == Social profile and social data == A person's social data refers to the personal data that they generate either online or offline (for more information, see social data revolution). A large amount of these data, including one's language, location and interest, is shared through social media and social network. Users join multiple social media platforms and their profiles across these platforms can be linked using different methods to obtain their interests, locations, content, and friend list. Altogether, this information can be used to construct a person's social profile. Meeting the user's satisfaction level for information collection is becoming more challenging. This is because of too much "noise" generated, which affects the process of information collection due to explosively increasing online data. Social profiling is an emerging approach to overcome the challenges faced in meeting user's demands by introducing the concept of personalized search while keeping in consideration user profiles generated using social network data. A study reviews and classifies research inferring users social profile attributes from social media data as individual and group profiling. The existing techniques along with utilized data sources, the limitations, and challenges were highlighted. The prominent approaches adopted include machine learning, ontology, and fuzzy logic. Social media data from Twitter and Facebook have been used by most of the studies to infer the social attributes of users. The literature showed that user social attributes, including age, gender, home location, wellness, emotion, opinion, relation, influence are still need to be explored. === Personalized meta-search engines === The ever-increasing online content has resulted in the lack of proficiency of centralized search engine's results. It can no longer satisfy user's demand for information. A possible solution that would increase coverage of search results would be meta-search engines, an approach that collects information from numerous centralized search engines. A new problem thus emerges, that is too much data and too much noise is generated in the collection process. Therefore, a new technique called personalized meta-search engines was developed. It makes use of a user's profile (largely social profile) to filter the search results. A user's profile can be a combination of a number of things, including but not limited to, "a user's manual selected interests, user's search history", and personal social network data. == Social media profiling == According to Samuel D. Warren II and Louis Brandeis (1890), disclosure of private information and the misuse of it can hurt people's feelings and cause considerable damage in people's lives. Social networks provide people access to intimate online interactions; therefore, information access control, information transactions, privacy issues, connections and relationships on social media have become important research fields and are subjects of concern to the public. Ricard Fogues and other co-authors state that "any privacy mechanism has at its base an access control", that dictate "how permissions are given, what elements can be private, how access rules are defined, and so on". Current access control for social media accounts tend to still be very simplistic: there is very limited diversity in the category of relationships on for social network accounts. User's relationships to others are, on most platforms, only categorized as "friend" or "non-friend" and people may leak important information to "friends" inside their social circle but not necessarily users to they consciously want to share the information to. The below section is concerned with social media profiling and what profiling information on social media accounts can achieve. === Privacy leaks === A lot of information is voluntarily shared on online social networks, such as photos and updates on life activities (new job, hobbies, etc.). People rest assured that different social network accounts on different platforms will not be linked as long as they do not grant permission to these links. However, according to Diane Gan, information gathered online enables "target subjects to be identified on other social networking sites such as Foursquare, Instagram, LinkedIn, Facebook and Google+, where more personal information was leaked". The majority of social networking platforms use the "opt out approach" for their features. If users wish to protect their privacy, it is user's own responsibility to check and change the privacy settings as a number of them are set to default option. A major social network platforms have developed geo-tag functions and are in popular usage. This is concerning because 39% of users have experienced profiling hacking; 78% burglars have used major social media networks and Google Street-view to select their victims; and an astonishing 54% of burglars attempted to break into empty houses when people posted their status updates and geo-locations. === Facebook === Formation and maintenance of social media accounts and their relationships with other accounts are associated with various social outcomes. In 2015, for many firms, customer relationship management is essential and is partially done through Facebook. Before the emergence and prevalence of social media, customer identification was primarily based upon information that a firm could directly acquire: for example, it may be through a customer's purchasing process or voluntary act of completing a survey/loyalty program. However, the rise of social media has greatly reduced the approach of building a customer's profile/model based on available data. Marketers now increasingly seek customer information through Facebook; this may include a variety of information users disclose to all users or partial users on Facebook: name, gender, date of birth, e-mail address, sexual orientation, marital status, interests, hobbies, favorite sports team(s), favorite athlete(s), or favorite music, and more importantly, Facebook connections. However, due to the privacy policy design, acquiring true information on Facebook is no trivial task. Often, Facebook users either refuse to disclose true information (sometimes using pseudonyms) or setting information to be only visible to friends, Facebook users who "LIKE" your page are also hard to identify. To do online profiling of users and cluster users, marketers and companies can and will access the following kinds of data: gender, the IP address and city of each user through the Facebook Insight page, who "LIKED" a certain user, a page list of all the pages that a person "LIKED" (transaction data), other people that a user follow (even if it exceeds the first 500, which we usually can not see) and all the publicly shared data. === Twitter === First launched on the Internet in March 2006, Twitter is a platform on which users can connect and communicate with any other user in just 280 characters. Like Facebook, Twitter is also a crucial tunnel for users to leak important information, often unconsciously, but able to be accessed and collected by others. According to Rachel Nuwer, in a sample of 10.8 million tweets by more than 5,000 users, their posted and publicly shared information are enough to reveal a user's income range. A postdoctoral researcher from the University of Pennsylvania, Daniel Preoţiuc-Pietro and his colleagues were able to categorize 90% of users into corresponding income groups. Their existing collected data, after being fed into a machine-learning model, generated reliable predictions on the characteristics of each income group. The mobile app called Streamd.in displays live tweets on Google Maps by using geo-location details attached to the tweet, and traces the user's movement in the real world. === Profiling photos on social network === The advent and universality of social media networks have boosted the role of images and visual information dissemination. Many types of visual information on social media transmit messages from the author, location information and other personal information. For example, a user may post a photo of themselves in which landmarks are visible, which can enable other users to determine where they are. In a study done by Cristina Segalin, Dong Seon Cheng and Marco Cristani, they found that profiling user posts' photos can reveal personal traits such as personality and mood. In the study, convolutional neural networks (CNNs) is introduced. It builds on the main characteristics of computational

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  Code (cryptography)

  In cryptology, a code is a method used to encrypt a message that operates at the level of meaning; that is, words or phrases are converted into something else. A code might transform "change" into "CVGDK" or "cocktail lounge". The U.S. National Security Agency defined a code as "A substitution cryptosystem in which the plaintext elements are primarily words, phrases, or sentences, and the code equivalents (called "code groups") typically consist of letters or digits (or both) in otherwise meaningless combinations of identical length." A codebook is needed to encrypt, and decrypt the phrases or words. By contrast, ciphers encrypt messages at the level of individual letters, or small groups of letters, or even, in modern ciphers, individual bits. Messages can be transformed first by a code, and then by a cipher. Such multiple encryption, or "superencryption" aims to make cryptanalysis more difficult. Another comparison between codes and ciphers is that a code typically represents a letter or groups of letters directly without the use of mathematics. As such the numbers are configured to represent these three values: 1001 = A, 1002 = B, 1003 = C, ... . The resulting message, then would be 1001 1002 1003 to communicate ABC. Ciphers, however, utilize a mathematical formula to represent letters or groups of letters. For example, A = 1, B = 2, C = 3, ... . Thus the message ABC results by multiplying each letter's value by 13. The message ABC, then would be 13 26 39. Codes have a variety of drawbacks, including susceptibility to cryptanalysis and the difficulty of managing the cumbersome codebooks, so ciphers are now the dominant technique in modern cryptography. In contrast, because codes are representational, they are not susceptible to mathematical analysis of the individual codebook elements. In the example, the message 13 26 39 can be cracked by dividing each number by 13 and then ranking them alphabetically. However, the focus of codebook cryptanalysis is the comparative frequency of the individual code elements matching the same frequency of letters within the plaintext messages using frequency analysis. In the above example, the code group, 1001, 1002, 1003, might occur more than once and that frequency might match the number of times that ABC occurs in plain text messages. (In the past, or in non-technical contexts, code and cipher are often used to refer to any form of encryption). == One- and two-part codes == Codes are defined by "codebooks" (physical or notional), which are dictionaries of codegroups listed with their corresponding plaintext. Codes originally had the codegroups assigned in 'plaintext order' for convenience of the code designed, or the encoder. For example, in a code using numeric code groups, a plaintext word starting with "a" would have a low-value group, while one starting with "z" would have a high-value group. The same codebook could be used to "encode" a plaintext message into a coded message or "codetext", and "decode" a codetext back into plaintext message. In order to make life more difficult for codebreakers, codemakers designed codes with no predictable relationship between the codegroups and the ordering of the matching plaintext. In practice, this meant that two codebooks were now required, one to find codegroups for encoding, the other to look up codegroups to find plaintext for decoding. Such "two-part" codes required more effort to develop, and twice as much effort to distribute (and discard safely when replaced), but they were harder to break. The Zimmermann Telegram in January 1917 used the German diplomatic "0075" two-part code system which contained upwards of 10,000 phrases and individual words. == One-time code == A one-time code is a prearranged word, phrase or symbol that is intended to be used only once to convey a simple message, often the signal to execute or abort some plan or confirm that it has succeeded or failed. One-time codes are often designed to be included in what would appear to be an innocent conversation. Done properly they are almost impossible to detect, though a trained analyst monitoring the communications of someone who has already aroused suspicion might be able to recognize a comment like "Aunt Bertha has gone into labor" as having an ominous meaning. Famous example of one time codes include: In the Bible, Jonathan prearranges a code with David, who is going into hiding from Jonathan's father, King Saul. If, during archery practice, Jonathan tells the servant retrieving arrows "the arrows are on this side of you," David may safely return to court; if the command is "the arrows are beyond you," David must flee. "One if by land; two if by sea" in "Paul Revere's Ride" made famous in the poem by Henry Wadsworth Longfellow "Climb Mount Niitaka" - the signal to Japanese planes to begin the attack on Pearl Harbor During World War II the British Broadcasting Corporation's overseas service frequently included "personal messages" as part of its regular broadcast schedule. The seemingly nonsensical stream of messages read out by announcers were actually one time codes intended for Special Operations Executive (SOE) agents operating behind enemy lines. An example might be "The princess wears red shoes" or "Mimi's cat is asleep under the table". Each code message was read out twice. By such means, the French Resistance were instructed to start sabotaging rail and other transport links the night before D-day. "Over all of Spain, the sky is clear" was a signal (broadcast on radio) to start the nationalist military revolt in Spain on July 17, 1936. Sometimes messages are not prearranged and rely on shared knowledge hopefully known only to the recipients. An example is the telegram sent to U.S. President Harry Truman, then at the Potsdam Conference to meet with Soviet premier Joseph Stalin, informing Truman of the first successful test of an atomic bomb. "Operated on this morning. Diagnosis not yet complete but results seem satisfactory and already exceed expectations. Local press release necessary as interest extends great distance. Dr. Groves pleased. He returns tomorrow. I will keep you posted." == Idiot code == An idiot code is a code that is created by the parties using it. This type of communication is akin to the hand signals used by armies in the field. Example: Any sentence where 'day' and 'night' are used means 'attack'. The location mentioned in the following sentence specifies the location to be attacked. Plaintext: Attack X. Codetext: We walked day and night through the streets but couldn't find it! Tomorrow we'll head into X. An early use of the term appears to be by George Perrault, a character in the science fiction book Friday by Robert A. Heinlein: The simplest sort [of code] and thereby impossible to break. The first ad told the person or persons concerned to carry out number seven or expect number seven or it said something about something designated as seven. This one says the same with respect to code item number ten. But the meaning of the numbers cannot be deduced through statistical analysis because the code can be changed long before a useful statistical universe can be reached. It's an idiot code... and an idiot code can never be broken if the user has the good sense not to go too often to the well. Terrorism expert Magnus Ranstorp said that the men who carried out the September 11 attacks on the United States used basic e-mail and what he calls "idiot code" to discuss their plans. == Cryptanalysis of codes == While solving a monoalphabetic substitution cipher is easy, solving even a simple code is difficult. Decrypting a coded message is a little like trying to translate a document written in a foreign language, with the task basically amounting to building up a "dictionary" of the codegroups and the plaintext words they represent. One fingerhold on a simple code is the fact that some words are more common than others, such as "the" or "a" in English. In telegraphic messages, the codegroup for "STOP" (i.e., end of sentence or paragraph) is usually very common. This helps define the structure of the message in terms of sentences, if not their meaning, and this is cryptanalytically useful. Further progress can be made against a code by collecting many codetexts encrypted with the same code and then using information from other sources spies newspapers diplomatic cocktail party chat the location from where a message was sent where it was being sent to (i.e., traffic analysis) the time the message was sent, events occurring before and after the message was sent the normal habits of the people sending the coded messages etc. For example, a particular codegroup found almost exclusively in messages from a particular army and nowhere else might very well indicate the commander of that army. A codegroup that appears in messages preceding an attack on a particular location may very well stand for that location. Cribs can be an immediate giveaway to the definiti

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  Data storage

  Data storage is the recording (storing) of information (data) in a storage medium. Handwriting, phonographic recording, magnetic tape, and optical discs are all examples of storage media. Biological molecules such as RNA and DNA are considered by some as data storage. Recording may be accomplished with virtually any form of energy. Electronic data storage requires electrical power to store and retrieve data. Data stored in a digital, machine-readable medium is called digital data. Computer data storage is one of the core functions of a general-purpose computer. Electronic documents can be stored in much less space than paper documents. Barcodes and magnetic ink character recognition (MICR) are two ways of recording machine-readable data on paper. == Recording media == A recording medium is physical material that holds information. Newly created information is distributed and can be stored in four storage media–print, film, magnetic, and optical–and seen or heard in four information flows–telephone, radio, TV, and the Internet as well as being observed directly. Digital information is stored on electronic media in many different recording formats. With electronic media, the data and the recording media are sometimes referred to as "software" despite the more common use of the word to describe computer software. With (traditional art) static media, art materials such as crayons may be considered both equipment and medium as the wax, charcoal or chalk material from the equipment becomes part of the surface of the medium. Some recording media may be temporary, either by design or by nature. Volatile organic compounds may be used to purposely make data expire over time or to reduce environmental impact. Data such as smoke signals or skywriting are temporary by nature. Depending on the volatility, a gas (e.g., atmosphere, smoke) or a liquid surface such as a lake would be considered a temporary recording medium, if it could be considered a recording medium at all. == Global capacity, digitization, and trends == A 2003 UC Berkeley report estimated that about five exabytes of new information were produced in 2002 and that 92% of this data was stored on magnetic media (primarily hard disk drives). This was about twice the data produced in 1999. The amount of data transmitted over telecommunications systems in 2002 was nearly 18 exabytes—three and a half times more than was recorded on non-volatile storage. Telephone calls constituted 98% of the telecommunicated information in 2002. The researchers' highest estimate for the growth rate of newly stored information (uncompressed) was more than 30% per year. In a more limited study, the International Data Corporation estimated that the total amount of digital data in 2007 was 281 exabytes and that the total amount of digital data produced exceeded the global storage capacity for the first time. A 2011 article in Science estimated that the year 2002 was the beginning of the digital age for information storage: an age in which more information is stored on digital storage devices than on analog storage devices. In 1986, approximately 1% of the world's capacity to store information was in digital format; this grew to 3% by 1993, to 25% by 2000, and to 94% by 2007. These figures correspond to less than three compressed exabytes in 1986, and 295 compressed exabytes in 2007. The quantity of digital storage doubled roughly every three to four years. It is estimated that around 120 zettabytes of data will be generated in 2023, an increase of 60x from 2010, and that it will increase to 181 zettabytes generated in 2025. == Mass storage ==

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  Spike-and-slab regression

  Spike-and-slab regression is a type of Bayesian linear regression in which a particular hierarchical prior distribution for the regression coefficients is chosen such that only a subset of the possible regressors is retained. The technique is particularly useful when the number of possible predictors is larger than the number of observations. The idea of the spike-and-slab model was originally proposed by Mitchell & Beauchamp (1988). The approach was further significantly developed by Madigan & Raftery (1994) and George & McCulloch (1997). A recent and important contribution to this literature is Ishwaran & Rao (2005). == Model description == Suppose we have P possible predictors in some model. Vector γ has a length equal to P and consists of zeros and ones. This vector indicates whether a particular variable is included in the regression or not. If no specific prior information on initial inclusion probabilities of particular variables is available, a Bernoulli prior distribution is a common default choice. Conditional on a predictor being in the regression, we identify a prior distribution for the model coefficient, which corresponds to that variable (β). A common choice on that step is to use a normal prior with a mean equal to zero and a large variance calculated based on ( X T X ) − 1 {\displaystyle (X^{T}X)^{-1}} (where X {\displaystyle X} is a design matrix of explanatory variables of the model). A draw of γ from its prior distribution is a list of the variables included in the regression. Conditional on this set of selected variables, we take a draw from the prior distribution of the regression coefficients (if γi = 1 then βi ≠ 0 and if γi = 0 then βi = 0). βγ denotes the subset of β for which γi = 1. In the next step, we calculate a posterior probability for both inclusion and coefficients by applying a standard statistical procedure. All steps of the described algorithm are repeated thousands of times using the Markov chain Monte Carlo (MCMC) technique. As a result, we obtain a posterior distribution of γ (variable inclusion in the model), β (regression coefficient values) and the corresponding prediction of y. The model got its name (spike-and-slab) due to the shape of the two prior distributions. The "spike" is the probability of a particular coefficient in the model to be zero. The "slab" is the prior distribution for the regression coefficient values. An advantage of Bayesian variable selection techniques is that they are able to make use of prior knowledge about the model. In the absence of such knowledge, some reasonable default values can be used; to quote Scott and Varian (2013): "For the analyst who prefers simplicity at the cost of some reasonable assumptions, useful prior information can be reduced to an expected model size, an expected R2, and a sample size ν determining the weight given to the guess at R2." Some researchers suggest the following default values: R2 = 0.5, ν = 0.01, and π = 0.5 (parameter of a prior Bernoulli distribution).

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  Backdoor (computing)

  A backdoor is a typically covert method of bypassing normal authentication or encryption in a computer, product, embedded device (e.g. a home router), or its embodiment (e.g. part of a cryptosystem, algorithm, chipset, or even a "homunculus computer"—a tiny computer-within-a-computer such as that found in Intel's AMT technology). Backdoors are most often used for securing remote access to a computer, or obtaining access to plaintext in cryptosystems. From there it may be used to gain access to privileged information like passwords, corrupt or delete data on hard drives, or transfer information within compromised networks. In the United States, the 1994 Communications Assistance for Law Enforcement Act forces internet providers to provide backdoors for government authorities. In 2024, the U.S. government realized that China had been tapping communications in the U.S. using that infrastructure for months, or perhaps longer; China recorded presidential candidate campaign office phone calls—including employees of the then-vice president of the nation, and of the candidates themselves. A backdoor may take the form of a hidden part of a program, a separate program (e.g. Back Orifice may subvert the system through a rootkit), code in the firmware of the hardware, or parts of an operating system such as Windows, for example, device drivers. Trojan horses can be used to create vulnerabilities in a device. A Trojan horse may appear to be an entirely legitimate program, but when executed, it triggers an activity that may install a backdoor. Although some are secretly installed, other backdoors are deliberate and widely known. These kinds of backdoors have "legitimate" uses such as providing the manufacturer with a way to restore user passwords. Many systems that store information within the cloud fail to create accurate security measures. If many systems are connected within the cloud, hackers can gain access to all other platforms through the most vulnerable system. Default passwords (or other default credentials) can function as backdoors if they are not changed by the user. Some debugging features can also act as backdoors if they are not removed in the release version. In 1993, the United States government attempted to deploy an encryption system, the Clipper chip, with an explicit backdoor for law enforcement and national security access. The chip was unsuccessful. Recent proposals to counter backdoors include creating a database of backdoors' triggers and then using neural networks to detect them. == Overview == The threat of backdoors surfaced when multiuser and networked operating systems became widely adopted. Petersen and Turn discussed computer subversion in a paper published in the proceedings of the 1967 AFIPS Conference. They noted a class of active infiltration attacks that use "trapdoor" entry points into the system to bypass security facilities and permit direct access to data. The use of the word trapdoor here clearly coincides with more recent definitions of a backdoor. However, since the advent of public key cryptography the term trapdoor has acquired a different meaning (see: Trapdoor function), and thus the term "backdoor" is now preferred, only after the term trapdoor went out of use. More generally, such security breaches were discussed at length in a RAND Corporation task force report published under DARPA sponsorship by J.P. Anderson and D.J. Edwards in 1970. While initially targeting the computer vision domain, backdoor attacks have expanded to encompass various other domains, including text, audio, ML-based computer-aided design, and ML-based wireless signal classification. Additionally, vulnerabilities in backdoors have been demonstrated in deep generative models, reinforcement learning (e.g., AI GO), and deep graph models. These broad-ranging potential risks have prompted concerns from national security agencies regarding their potentially disastrous consequences. A backdoor in a login system might take the form of a hard coded user and password combination which gives access to the system. An example of this sort of backdoor was used as a plot device in the 1983 film WarGames, in which the architect of the "WOPR" computer system had inserted a hardcoded password-less account which gave the user access to the system, and to undocumented parts of the system (in particular, a video game-like simulation mode and direct interaction with the artificial intelligence). Although the number of backdoors in systems using proprietary software (software whose source code is not publicly available) is not widely credited, they are nevertheless frequently exposed. Programmers have even succeeded in secretly installing large amounts of benign code as Easter eggs in programs, although such cases may involve official forbearance, if not actual permission. == Examples == === Worms === Many computer worms, such as Sobig and Mydoom, install a backdoor on the affected computer (generally a PC on broadband running Microsoft Windows and Microsoft Outlook). Such backdoors appear to be installed so that spammers can send junk e-mail from the infected machines. Others, such as the Sony/BMG rootkit, placed secretly on millions of music CDs through late 2005, are intended as DRM measures—and, in that case, as data-gathering agents, since both surreptitious programs they installed routinely contacted central servers. A sophisticated attempt to plant a backdoor in the Linux kernel, exposed in November 2003, added a small and subtle code change by subverting the revision control system. In this case, a two-line change appeared to check root access permissions of a caller to the sys_wait4 function, but because it used assignment = instead of equality checking ==, it actually granted permissions to the system. This difference is easily overlooked, and could even be interpreted as an accidental typographical error, rather than an intentional attack. In January 2014, a backdoor was discovered in certain Samsung Android products, like the Galaxy devices. The Samsung proprietary Android versions are fitted with a backdoor that provides remote access to the data stored on the device. In particular, the Samsung Android software that is in charge of handling the communications with the modem, using the Samsung IPC protocol, implements a class of requests known as remote file server (RFS) commands, that allows the backdoor operator to perform via modem remote I/O operations on the device hard disk or other storage. As the modem is running Samsung proprietary Android software, it is likely that it offers over-the-air remote control that could then be used to issue the RFS commands and thus to access the file system on the device. === Object code backdoors === Harder to detect backdoors involve modifying object code, rather than source code—object code is much harder to inspect, as it is designed to be machine-readable, not human-readable. These backdoors can be inserted either directly in the on-disk object code, or inserted at some point during compilation, assembly linking, or loading—in the latter case the backdoor never appears on disk, only in memory. Object code backdoors are difficult to detect by inspection of the object code, but are easily detected by simply checking for changes (differences), notably in length or in checksum, and in some cases can be detected or analyzed by disassembling the object code. Further, object code backdoors can be removed (assuming source code is available) by simply recompiling from source on a trusted system. Thus for such backdoors to avoid detection, all extant copies of a binary must be subverted, and any validation checksums must also be compromised, and source must be unavailable, to prevent recompilation. Alternatively, these other tools (length checks, diff, checksumming, disassemblers) can themselves be compromised to conceal the backdoor, for example detecting that the subverted binary is being checksummed and returning the expected value, not the actual value. To conceal these further subversions, the tools must also conceal the changes in themselves—for example, a subverted checksummer must also detect if it is checksumming itself (or other subverted tools) and return false values. This leads to extensive changes in the system and tools being needed to conceal a single change. As object code can be regenerated by recompiling (reassembling, relinking) the original source code, making a persistent object code backdoor (without modifying source code) requires subverting the compiler itself—so that when it detects that it is compiling the program under attack it inserts the backdoor—or alternatively the assembler, linker, or loader. As this requires subverting the compiler, this in turn can be fixed by recompiling the compiler, removing the backdoor insertion code. This defense can in turn be subverted by putting a source meta-backdoor in the compiler, so that when it detects that it is compiling itself

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  Peñabot

  Peñabot is the nickname for automated social media accounts allegedly used by the Mexican government of Enrique Peña Nieto and the PRI political party to keep unfavorable news from reaching the Mexican public. Peñabot accusations are related to the broader issue of fake news in the 21st century. == History of disinformation in Mexican politics == The PRI political party has been reported to use fake news since before Peña Nieto. The main tactic originally was to spread such propaganda through open radio and television networks. Such tactic was effective in Mexico, because newspaper readership is low and cable TV is largely limited to the middle classes; consequently, the country's two major television networks – Televisa and TV Azteca – exert a significant influence in national politics. Televisa itself, not only owns around two-thirds of the programming on Mexico's TV channels, making it not only Mexico's largest television network, but also is the largest media network in the Spanish-speaking world. == Peñabots == Analysts have given the name Peñabots to a suspected network of automated accounts on social media used by the Mexican government to spread pro-government propaganda and to marginalize dissenting opinions in social media. The bots were first noticed in the 2012 elections when they were used to disseminate opinions in support of Enrique Peña Nieto on social networks such as Twitter and Facebook. According to Aristegui Noticias, their usage went against articles 6 and 134 of the Mexican Constitution. Those used by Peña Nieto's government cost an estimated 80 million pesos monthly, which news outlets argued only helped the government spread fake support towards the president, but did not have a benefit towards Mexican people (with whom EPN was highly unpopular). Facebook held approximately 640,321 Peñabots, while Twitter had less. As of July 2017, Oxford Internet Institute's Computational Propaganda Research Project claimed many western democracies, Mexico included, perform social media manipulation, thus saying the manipulation comes directly from the Mexican government itself. During Peña Nieto's subsequent presidency, analysts noted that Peñabots were used to overpower trending topics that critiqued government, to flood trending government critical hashtags with spam, to create fake trends by pushing alternative hashtags, and to push smear campaigns and threats against government-critical activists and journalists. Peñabots were distinguished as their pattern of activity was distinct from that of ordinary interaction on social networks. === Meadebots === On Twitter it was reported that about 94% of the followers of 2018 presidential candidate from the PRI Jose Antonio Meade were bots. When Antonio Meade presented himself as a candidate for the 2018 presidential election, his social media accounts such as "@MovimientoMEADE" (created by the PRI's official account @PRI_Nacional), obtained a huge quantity of followers in a short span of time. Some users noticed and brought it to attention, and after investigation it was reported 94% of such followers were bots (702,000 out of 747,000), and the account was eliminated from Twitter after 20 hours. The fake accounts used the hashtags #YoConMeade and #Meade18. It was further revealed was that Meade's official account on Twitter, @JoseAMeadeK had 25% bots (216,000 fake followers out of the 981,000). == Manipulation of news media in Mexico, through television == The Mexican government of Peña Nieto has been accused of using various means to keep unfavorable news from reaching the Mexican people. Many Mexicans have protested this practice as it clearly goes against the freedom of speech. The PRI has been reported to use fake news since before Peña Nieto. The main tactic has been to spread such propaganda through radio and television. This tactic is perceived as effective in Mexico, because newspaper readership is low and research on the Internet and cable TV is largely limited to the middle classes; consequently, the country's two major television networks – Televisa and TV Azteca – exert a significant influence in national politics. Televisa itself, owns around two-thirds of the programming on Mexico's TV channels, making it not only Mexico's largest television network, but also is the largest media network in the Spanish-speaking world. In June 2012, before the 2012 Mexican presidential elections, the British newspaper The Guardian published a series of allegations claiming Televisa, sold favorable coverage to top politicians in its news and entertainment shows, this scandal became known as the Televisa controversy. The documents published by 'The Guardian alleged that a secretive circle within Televisa manipulated news coverage to favor PRI presidential candidate Enrique Peña Nieto, who was poised as favorite to win. Televisa's secret circle supposedly commissioned videos to promote Peña Nieto and lash out his political rivals in 2009. The Guardian documents suggest that Televisa's secret team distributed such videos through e-mail, posting them posted them on Facebook and YouTube, some can still be seen there. Another document was a PowerPoint presentation, with a slide explicitly aimed at rival leftist candidate of the Party of the Democratic Revolution (PRD), Andrés Manuel López Obrador. Supposedly given to The Guardian by a Televisa employee. The document's authenticity was never possible to confirm– however dates, names, and events largely coincide. Televisa refused to talk the documents, and denied a relationship with the PRI or its presidential candidate, saying that they had provided equal media coverage to all parties. Televisa published an article supposedly showing discrepancies in The Guardian documents and denying accusations. Mexican citizens complained about the perceived favoritism towards Enrique Peña Nieto and the PRI, protesting through the Yo Soy 132 movement which Televisa covered in detail. However, Televisa's news media coverage is perceived to have been biased, by using a media coverage tactic Mexican citizens call cortinas de humo (smoke screens). These introduce a news scandal giving extensive coverage to distract citizens from a potential conflict-of-interest or controversy that could damage the image of the politician favored by the network. An example of a perceived smoke screen would be the news media coverage of "Caso Michoacán" and "Caso Paolette" distracting all the attention from the parallel "Yo soy 132" movement. A few years later, on the day of September 11, 2016; factual evidence of Televisa's performing media manipulation emerged, when a Televisa news anchor while live-on air reading a teleprompter, mistakenly read out loud that "try that Jaime "Ël Bronco" Rodríguez Calderón (Nuevo Leon's governor) is mentioned as little as possible". Newspaper El Universal caught it on video and published it social media. Televisa didn't mention the story and declined to comment. Lack of news coverage concerning Nuevo León's Governor Jaime Rodriguez, is perceived due to him being the first elected governor to not be part of any political party (Independent Governor), and because unlike the governors from the PRI preceding him, the independent governor "El Bronco" doesn't spend money on publicity at all, preferring to communicate all news by using social media such as Twitter and Facebook. While the incident may have proven Televisa's bias, there wasn't anything to incriminate the PRI political party or Enrique Peña Nieto, though it did further suspicion of Televisa manipulating news media. In contrast, a December 2017 article of The New York Times, reported Enrique Peña Nieto spending about 2000 million dollars on publicity, during his first 5 years as president, the largest publicity budget ever spent by a Mexican President. Additionally, 68 percent of news journalists admitted to not believe to have enough freedom of speech, and award-winning news reporter Carmen Aristegui was controversially fired shortly after revealing the Mexican White House scandals. == Violence and spying towards news journalists and civil rights activists == Far for only being receiving accusations of spreading fake news, the Mexican government of EPN (Enrique Peña Nieto) has also been accused of violence towards news journalists, and of spying on them, and also towards civil right leaders and their families. During his tenure as president, Peña Nieto has been accused of failing to protect news journalists, whose deaths are speculated to be politically triggered, by politicians attempting to prevent them from covering political scandals. The New York Times published a news report on the matter titled, "In Mexico it's easy to kill a journalist", on it mentioning how during EPN's government, Mexico became one of the worst countries on which to be a journalist. The assassination of journalist Javier Valdez on May 23, 2017, received national coverage, with multiple news journalists

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  Data grid

  A data grid is an architecture or set of services that allows users to access, modify and transfer extremely large amounts of geographically distributed data for research purposes. Data grids make this possible through a host of middleware applications and services that pull together data and resources from multiple administrative domains and then present it to users upon request. The data in a data grid can be located at a single site or multiple sites where each site can be its own administrative domain governed by a set of security restrictions as to who may access the data. Likewise, multiple replicas of the data may be distributed throughout the grid outside their original administrative domain and the security restrictions placed on the original data for who may access it must be equally applied to the replicas. Specifically developed data grid middleware is what handles the integration between users and the data they request by controlling access while making it available as efficiently as possible. == Middleware == Middleware provides all the services and applications necessary for efficient management of datasets and files within the data grid while providing users quick access to the datasets and files. There is a number of concepts and tools that must be available to make a data grid operationally viable. However, at the same time not all data grids require the same capabilities and services because of differences in access requirements, security and location of resources in comparison to users. In any case, most data grids will have similar middleware services that provide for a universal name space, data transport service, data access service, data replication and resource management service. When taken together, they are key to the data grids functional capabilities. === Universal namespace === Since sources of data within the data grid will consist of data from multiple separate systems and networks using different file naming conventions, it would be difficult for a user to locate data within the data grid and know they retrieved what they needed based solely on existing physical file names (PFNs). A universal or unified name space makes it possible to create logical file names (LFNs) that can be referenced within the data grid that map to PFNs. When an LFN is requested or queried, all matching PFNs are returned to include possible replicas of the requested data. The end user can then choose from the returned results the most appropriate replica to use. This service is usually provided as part of a management system known as a Storage Resource Broker (SRB). Information about the locations of files and mappings between the LFNs and PFNs may be stored in a metadata or replica catalogue. The replica catalogue would contain information about LFNs that map to multiple replica PFNs. === Data transport service === Another middleware service is that of providing for data transport or data transfer. Data transport will encompass multiple functions that are not just limited to the transfer of bits, to include such items as fault tolerance and data access. Fault tolerance can be achieved in a data grid by providing mechanisms that ensures data transfer will resume after each interruption until all requested data is received. There are multiple possible methods that might be used to include starting the entire transmission over from the beginning of the data to resuming from where the transfer was interrupted. As an example, GridFTP provides for fault tolerance by sending data from the last acknowledged byte without starting the entire transfer from the beginning. The data transport service also provides for the low-level access and connections between hosts for file transfer. The data transport service may use any number of modes to implement the transfer to include parallel data transfer where two or more data streams are used over the same channel or striped data transfer where two or more steams access different blocks of the file for simultaneous transfer to also using the underlying built-in capabilities of the network hardware or specifically developed protocols to support faster transfer speeds. The data transport service might optionally include a network overlay function to facilitate the routing and transfer of data as well as file I/O functions that allow users to see remote files as if they were local to their system. The data transport service hides the complexity of access and transfer between the different systems to the user so it appears as one unified data source. === Data access service === Data access services work hand in hand with the data transfer service to provide security, access controls and management of any data transfers within the data grid. Security services provide mechanisms for authentication of users to ensure they are properly identified. Common forms of security for authentication can include the use of passwords or Kerberos (protocol). Authorization services are the mechanisms that control what the user is able to access after being identified through authentication. Common forms of authorization mechanisms can be as simple as file permissions. However, need for more stringent controlled access to data is done using Access Control Lists (ACLs), Role-Based Access Control (RBAC) and Tasked-Based Authorization Controls (TBAC). These types of controls can be used to provide granular access to files to include limits on access times, duration of access to granular controls that determine which files can be read or written to. The final data access service that might be present to protect the confidentiality of the data transport is encryption. The most common form of encryption for this task has been the use of SSL while in transport. While all of these access services operate within the data grid, access services within the various administrative domains that host the datasets will still stay in place to enforce access rules. The data grid access services must be in step with the administrative domains access services for this to work. === Data replication service === To meet the needs for scalability, fast access and user collaboration, most data grids support replication of datasets to points within the distributed storage architecture. The use of replicas allows multiple users faster access to datasets and the preservation of bandwidth since replicas can often be placed strategically close to or within sites where users need them. However, replication of datasets and creation of replicas is bound by the availability of storage within sites and bandwidth between sites. The replication and creation of replica datasets is controlled by a replica management system. The replica management system determines user needs for replicas based on input requests and creates them based on availability of storage and bandwidth. All replicas are then cataloged or added to a directory based on the data grid as to their location for query by users. In order to perform the tasks undertaken by the replica management system, it needs to be able to manage the underlying storage infrastructure. The data management system will also ensure the timely updates of changes to replicas are propagated to all nodes. ==== Replication update strategy ==== There are a number of ways the replication management system can handle the updates of replicas. The updates may be designed around a centralized model where a single master replica updates all others, or a decentralized model, where all peers update each other. The topology of node placement may also influence the updates of replicas. If a hierarchy topology is used then updates would flow in a tree like structure through specific paths. In a flat topology it is entirely a matter of the peer relationships between nodes as to how updates take place. In a hybrid topology consisting of both flat and hierarchy topologies updates may take place through specific paths and between peers. ==== Replication placement strategy ==== There are a number of ways the replication management system can handle the creation and placement of replicas to best serve the user community. If the storage architecture supports replica placement with sufficient site storage, then it becomes a matter of the needs of the users who access the datasets and a strategy for placement of replicas. There have been numerous strategies proposed and tested on how to best manage replica placement of datasets within the data grid to meet user requirements. There is not one universal strategy that fits every requirement the best. It is a matter of the type of data grid and user community requirements for access that will determine the best strategy to use. Replicas can even be created where the files are encrypted for confidentiality that would be useful in a research project dealing with medical files. The following section contains several strategies for replica placement. ===== Dynamic replication ===== Dynam

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  Tensor (machine learning)

  In machine learning, the term tensor informally refers to two different concepts: (i) a way of organizing data and (ii) a multilinear (tensor) transformation. Data may be organized in a multidimensional array (M-way array), informally referred to as a "data tensor"; however, in the strict mathematical sense, a tensor is a multilinear mapping over a set of domain vector spaces to a range vector space. Observations, such as images, movies, volumes, sounds, and relationships among words and concepts, stored in an M-way array ("data tensor"), may be analyzed either by artificial neural networks or tensor methods. Tensor decomposition factors data tensors into smaller tensors. Operations on data tensors can be expressed in terms of matrix multiplication and the Kronecker product. The computation of gradients, a crucial aspect of backpropagation, can be performed using software libraries such as PyTorch and TensorFlow. Computations are often performed on graphics processing units (GPUs) using CUDA, and on dedicated hardware such as Google's Tensor Processing Unit or Nvidia's Tensor core. These developments have greatly accelerated neural network architectures, and increased the size and complexity of models that can be trained. == History == A tensor is by definition a multilinear map. In mathematics, this may express a multilinear relationship between sets of algebraic objects. In physics, tensor fields, considered as tensors at each point in space, are useful in expressing mechanics such as stress or elasticity. In machine learning, the exact use of tensors depends on the statistical approach being used. In 2001, the field of signal processing and statistics were making use of tensor methods. Pierre Comon surveys the early adoption of tensor methods in the fields of telecommunications, radio surveillance, chemometrics and sensor processing. Linear tensor rank methods (such as, Parafac/CANDECOMP) analyzed M-way arrays ("data tensors") composed of higher order statistics that were employed in blind source separation problems to compute a linear model of the data. He noted several early limitations in determining the tensor rank and efficient tensor rank decomposition. In the early 2000s, multilinear tensor methods crossed over into computer vision, computer graphics and machine learning with papers by Vasilescu or in collaboration with Terzopoulos, such as Human Motion Signatures, TensorFaces TensorTextures and Multilinear Projection. Multilinear algebra, the algebra of higher-order tensors, is a suitable and transparent framework for analyzing the multifactor structure of an ensemble of observations and for addressing the difficult problem of disentangling the causal factors based on second order or higher order statistics associated with each causal factor. Tensor (multilinear) factor analysis disentangles and reduces the influence of different causal factors with multilinear subspace learning. When treating an image or a video as a 2- or 3-way array, i.e., "data matrix/tensor", tensor methods reduce spatial or time redundancies as demonstrated by Wang and Ahuja. Yoshua Bengio, Geoff Hinton and their collaborators briefly discuss the relationship between deep neural networks and tensor factor analysis beyond the use of M-way arrays ("data tensors") as inputs. One of the early uses of tensors for neural networks appeared in natural language processing. A single word can be expressed as a vector via Word2vec. Thus a relationship between two words can be encoded in a matrix. However, for more complex relationships such as subject-object-verb, it is necessary to build higher-dimensional networks. In 2009, the work of Sutskever introduced Bayesian Clustered Tensor Factorization to model relational concepts while reducing the parameter space. From 2014 to 2015, tensor methods become more common in convolutional neural networks (CNNs). Tensor methods organize neural network weights in a "data tensor", analyze and reduce the number of neural network weights. Lebedev et al. accelerated CNN networks for character classification (the recognition of letters and digits in images) by using 4D kernel tensors. == Definition == Let F {\displaystyle \mathbb {F} } be a field (such as the real numbers R {\displaystyle \mathbb {R} } or the complex numbers C {\displaystyle \mathbb {C} } ). A tensor T ∈ F I 1 × I 2 × … × I C {\displaystyle {\mathcal {T}}\in {\mathbb {F} }^{I_{1}\times I_{2}\times \ldots \times I_{C}}} is a multilinear transformation from a set of domain vector spaces to a range vector space: T : { F I 1 × F I 2 × … F I C } ↦ F I 0 {\displaystyle {\mathcal {T}}:\{{\mathbb {F} }^{I_{1}}\times {\mathbb {F} }^{I_{2}}\times \ldots {\mathbb {F} }^{I_{C}}\}\mapsto {\mathbb {F} }^{I_{0}}} Here, C {\displaystyle C} and I 0 , I 1 , … , I C {\displaystyle I_{0},I_{1},\ldots ,I_{C}} are positive integers, and ( C + 1 ) {\displaystyle (C+1)} is the number of modes of a tensor (also known as the number of ways of a multi-way array). The dimensionality of mode c {\displaystyle c} is I c {\displaystyle I_{c}} , for 0 ≤ c ≤ C {\displaystyle 0\leq c\leq C} . In statistics and machine learning, an image is vectorized when viewed as a single observation, and a collection of vectorized images is organized as a "data tensor". For example, a set of facial images { d i p , i e , i l , i v ∈ R I X } {\displaystyle \{{\mathbb {d} }_{i_{p},i_{e},i_{l},i_{v}}\in {\mathbb {R} }^{I_{X}}\}} with I X {\displaystyle I_{X}} pixels that are the consequences of multiple causal factors, such as a facial geometry i p ( 1 ≤ i p ≤ I P ) {\displaystyle i_{p}(1\leq i_{p}\leq I_{P})} , an expression i e ( 1 ≤ i e ≤ I E ) {\displaystyle i_{e}(1\leq i_{e}\leq I_{E})} , an illumination condition i l ( 1 ≤ i l ≤ I L ) {\displaystyle i_{l}(1\leq i_{l}\leq I_{L})} , and a viewing condition i v ( 1 ≤ i v ≤ I V ) {\displaystyle i_{v}(1\leq i_{v}\leq I_{V})} may be organized into a data tensor (ie. multiway array) D ∈ R I X × I P × I E × I L × V {\displaystyle {\mathcal {D}}\in {\mathbb {R} }^{I_{X}\times I_{P}\times I_{E}\times I_{L}\times V}} where I P {\displaystyle I_{P}} are the total number of facial geometries, I E {\displaystyle I_{E}} are the total number of expressions, I L {\displaystyle I_{L}} are the total number of illumination conditions, and I V {\displaystyle I_{V}} are the total number of viewing conditions. Tensor factorizations methods such as TensorFaces and multilinear (tensor) independent component analysis factorizes the data tensor into a set of vector spaces that span the causal factor representations, where an image is the result of tensor transformation T {\displaystyle {\mathcal {T}}} that maps a set of causal factor representations to the pixel space. Another approach to using tensors in machine learning is to embed various data types directly. For example, a grayscale image, commonly represented as a discrete 2-way array D ∈ R I R X × I C X {\displaystyle {\mathbf {D} }\in {\mathbb {R} }^{I_{RX}\times I_{CX}}} with dimensionality I R X × I C X {\displaystyle I_{RX}\times I_{CX}} where I R X {\displaystyle I_{RX}} are the number of rows and I C X {\displaystyle I_{CX}} are the number of columns. When an image is treated as 2-way array or 2nd order tensor (i.e. as a collection of column/row observations), tensor factorization methods compute the image column space, the image row space and the normalized PCA coefficients or the ICA coefficients. Similarly, a color image with RGB channels, D ∈ R N × M × 3 . {\displaystyle {\mathcal {D}}\in \mathbb {R} ^{N\times M\times 3}.} may be viewed as a 3rd order data tensor or 3-way array.-------- In natural language processing, a word might be expressed as a vector v {\displaystyle v} via the Word2vec algorithm. Thus v {\displaystyle v} becomes a mode-1 tensor v ↦ A ∈ R N . {\displaystyle v\mapsto {\mathcal {A}}\in \mathbb {R} ^{N}.} The embedding of subject-object-verb semantics requires embedding relationships among three words. Because a word is itself a vector, subject-object-verb semantics could be expressed using mode-3 tensors v a × v b × v c ↦ A ∈ R N × N × N . {\displaystyle v_{a}\times v_{b}\times v_{c}\mapsto {\mathcal {A}}\in \mathbb {R} ^{N\times N\times N}.} In practice the neural network designer is primarily concerned with the specification of embeddings, the connection of tensor layers, and the operations performed on them in a network. Modern machine learning frameworks manage the optimization, tensor factorization and backpropagation automatically. === As unit values === Tensors may be used as the unit values of neural networks which extend the concept of scalar, vector and matrix values to multiple dimensions. The output value of single layer unit y m {\displaystyle y_{m}} is the sum-product of its input units and the connection weights filtered through the activation function f {\displaystyle f} : y m = f ( ∑ n x n u m , n ) , {\displaystyle y_{m}=f\left(\sum _{n}x_{n}u_{m,n}\right),} where y m ∈ R .

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  Influencer

  An influencer is an individual who has the capacity to shape the attitudes, behavior, or decisions of others through authority, knowledge, position, or the nature of the relationship with the audience. The term is used in various fields such as media, business, politics, religion, and communication, referring to influencers such as social media influencers, podcasters, public speakers, religious influencers, writers, and newsletter writers etc who have dedicated followings in various areas. One writer defines influencers as "a range of third parties who exercise influence over the organization and its potential customers." Another writer defines an influencer as a "third party who significantly shapes the customer's purchasing decision but may never be accountable for it." According to another writer, influencers are "well-connected, create an impact, have active minds, and are trendsetters". Just because a person has many followers does not necessarily mean they have much influence over those people. In contemporary usage, the term frequently refers to a social media influencer, (also known as an online influencer or simply influencer) a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience interaction to establish authenticity, expertise, and appeal, and by standing apart from traditional celebrities by growing their platform through social media rather than pre-existing fame. The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. A 1% increase in spending on influencer marketing can lead to a 0.5% increase in audience engagement. As such, an influencer effectively acts as a modern salesperson or a marketer. Types of influencers include fashion influencer, travel influencer, and virtual influencer, and they involve content creators and streamers. Some influencers are associated primarily with specific social media apps such as TikTok, Instagram, or Pinterest; many influencers are also considered internet celebrities. As of 2023, Instagram is the social media platform businesses spend the most advertising money towards marketing with influencers. However, influencers can have an impact on any social media network. == History == === Origins === The word influencer in its general sense of a person or thing that exerts influence, is attested in historical sources at least since the 17th century. The Oxford English Dictionary (OED) gives 1664 as the earliest example of usage and cites a sentence from Henry More's A Modest Enquiry into the Mystery of Iniquity: "The head and influencer of the whole Church". The origins of online influencing can be traced back to the emergence of digital blogs and platforms in the early 2000s. Nevertheless, recent studies demonstrate that Instagram, an application with more than one billion users, harbors the majority of the influencer demographic. These individuals are sometimes referred to as "Instagrammers" or "Instafamous". A crucial aspect of influencing is their association with sponsors. The 2015 debut of Vamp, a company that links influencers with sponsorships, transformed the landscape of influencing. There is much debate about whether social media influencers can be considered celebrities, as their path to fame is often less traditional and arguably easier. Melody Nouri addressed the differences between the two types in her article "The Power of Influence: Traditional Celebrities vs Social Media Influencer". Nouri asserts that social media platforms have a greater negative impact on young, impressionable audiences in comparison with traditional media such as magazines, billboards, advertisements, and tabloids featuring celebrities. Online, it is thought to be simpler to manipulate an image and lifestyle in such a way that viewers are more susceptible to believing it. One theory considers the former American First Lady Eleanor Roosevelt (1884–1962) to be the "original media influencer." While she achieved celebrity in her role as First Lady, she built a global personal brand as a wise, informative, trustworthy American woman. Her voice was her own, unrestricted by political advisors and powerful men, and with it, Roosevelt exerted unprecedented social and cultural influence in radio, print, public speaking, film, and television until she died. In one notable example, it may have been Roosevelt's television support of John F. Kennedy which nudged his "hairline victory" during the 1960 Presidential campaign. In another example, David Ogilvy paid Roosevelt more than a quarter of a million dollars in today's currency to make a TV commercial for Good Luck margarine (1959), in which Roosevelt also managed to mention world hunger. As a content creator, she wrote My Day, a popular daily newspaper column that ran nationwide for twenty-six years. Like a social media post, My Day covered all aspects of her life, and in it Roosevelt often recommended movies, books, and products that she admired. Roosevelt also had a hand in designing all three of her public affairs television shows. Unlike contemporary influencers, she was less motivated by a pay-to-play situation than by a desire to educate and inspire; but she did use her influence to benefit the entertainment industry careers of her children, and she welcomed the revenue that her influence bought, most of which was donated to charity. === 2000s === The early 2000s showed corporate endeavors to leverage the internet for influence, with some companies participating in forums for promotions or providing bloggers with complimentary products in return for favorable reviews. A few of these practices were viewed as unethical for taking advantage of the labor of young individuals without providing remuneration. In 2004, The Blogstar Network was established by Ted Murphy of MindComet. Bloggers were encouraged to join an email list and receive remunerated offers from corporations in exchange for creating specific posts. For instance, bloggers were compensated for writing reviews of fast-food meals on their blogs. Blogstar is widely regarded as the first influencer marketing network. Murphy succeeded Blogstar with PayPerPost, which was introduced in 2006. This platform compensated significant posters on prominent forums and social media platforms for every post made about a corporate product. Payment rates were determined by the influencer's status. Though very popular, PayPerPost, received a great deal of criticism as these influencers were not required to disclose their involvement with PayPerPost as traditional journalism would have. With the success of PayPerPost, the public became aware that there was a drive for corporate interests to influence what some people were posting to these sites. The platform also incentivized other firms to establish comparable programs. Despite concerns, marketing networks with influencers continued to grow throughout the 2000s and into the 2010s. The influencer marketing industry was worth as much as $8 billion in 2019, according to estimates from Business Insider Intelligence, which are based on Mediakix data. Evan Asano, the Former CEO and founder of the agency Mediakix, previously spoke with Business Insider and said he believed influencer marketing on Instagram would continue to grow despite likes being hidden. === 2010s === By the 2010s, the term "influencer" described digital content creators with a large following, distinctive brand persona, and a patterned relationship with commercial sponsors. By this period, influencer marketing had become a widely researched field globally, with systematic reviews drawing on hundreds of studies that documented the growing role of authenticity, audience engagement, and parasocial relationships in shaping how consumers responded to influencer content across different markets. During this period, influencer culture also developed through distinct channels outside Western markets. In South Korea, the global spread of Korean pop culture, also called K-Pop, through platforms such as YouTube, Facebook, and Twitter gave rise to what scholars have called 'Hallyu 2.0' or the 'New Korean Wave', where fans throughout Southeast Asia, North America, Latin America, and Europe shared, subtitled, and redistributed Korean music and film content on a large scale. This helped Korean entertainers to build substantial followings internationally. Consumers often mistakenly view celebrities as reliable, leading to trust and confidence in the products being promoted. A 2001 study from Rutgers University discovered that individuals were using "internet forums as influential sources of consumer information." The study proposes that consumers preferred internet forums and social media when making purchasing decisions over conventional advertising and print sources. An in

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  Brooklyn Bridge (software)

  The Brooklyn Bridge from White Crane Systems was a data transfer enabler. Although it came with some hardware, it was the software which was the basis of the product. It also could transform the data's format. == Overview == The New York Times described its category as being among "communications packages used to transfer files." In an era of 300 baud, Brooklyn Bridge operated at "115,200 baud" so that a transfer which "at 300 baud took 4 minutes and 36 seconds" only needed 5 seconds. Unlike some communications packages, this one retains the original version-date, so as not to alarm people when they seem to have what looks like an update, when it's not. == Description == Once the software is installed, users comfortable with typing the word "COPY" can do so as readily as they sneakernet. An earlier review described it as "less cumbersome than conventional communications software" The use of neither specialized hardware nor specialized software is ideal in an era when this can be done using online or other "outside" services.

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  IBM remote batch terminals

  The IBM 2780 and the IBM 3780 are devices developed by IBM for performing remote job entry (RJE) and other batch functions over telephone lines; they communicate with the mainframe via Binary Synchronous Communications (BSC or Bisync) and replaced older terminals using synchronous transmit-receive (STR). In addition, IBM has developed workstation programs for the 1130, 360/20, 2922, System/360 other than 360/20, System/370 and System/3. == 2780 Data Transmission Terminal == The 2780 Data Transmission Terminal first shipped in 1967. It consists of: A line printer similar to the IBM 1443 that can print up to 240 lines per minute (lpm), or 300 lpm using an extremely restricted character set. A card reader/punch unit, similar to an IBM 1442, that can read up to 400 cards per minute (cpm) and can punch up to 355 cpm. A line buffer that stores data received or to be transmitted over the communications line. A binary synchronous adapter which controls the flow of data over the communications line. The 2780 is capable of local (offline) card to print operation. It comes in four models: Model 1: Can read punched cards and transmit the data to a remote host computer, and can receive and print data sent by the host. Model 2: Same as Model 1 but adds the ability to punch card data received from the host. Model 3: Can only print data received from the host, but not send data to it. Model 4: Can read and punch card data, but has no printing capabilities. The 2780 uses a dedicated communication line at speeds of 1200, 2000, 2400 or 4800 bits per second. It is a half duplex device, although full duplex lines can be used with some increase in throughput. It can communicate in Transcode (a 6-bit code), 8-bit EBCDIC, or 7-bit ASCII. == 2770 Data Communication System == The 2770, announced in 1969, "was said to surpass all other IBM terminals in the variety of available input-output devices." The 2770 was developed by the IBM General Products Division (GPD) in Rochester, MN. It comes standard with a desktop terminal with keyboard. The printer and other devices (any two in any combination) can be attached to the 2772 Multi-Purpose Control unit. Possible devices include: 50 Magnetic Data Inscriber 545 Card Punch Model 3 (non-printing) or Model 4 (printing) 1017 Paper Tape Reader 1018 Paper Tape Punch 1053 Printer Model 1 1255 Magnetic Character Reader Models 1, 2 or 3 2203 Printer Model A1 or A2 2213 Printer Model 1 or 2 2265 Display Station Model 2 2502 Card Reader Model A1 or A2 5496 Data Recorder == 3780 Data Communications Terminal == In May 1972, IBM announced the IBM 3780, an enhanced version of the 2780. The 3780 was developed by IBM's Data Processing Division (DPD). There is one model, with an optional card punch. The 3780 drops Transcode support and incorporates several performance enhancements. It supports compression of blank fields in data using run-length encoding. It provides the ability to interleave data between devices, introduces double buffering, and adds support for the Wait-before-transmit ACKnowledgement (WACK) and Temporary Text Delay (TTD) Binary Synchronous control characters. The integrated punched card unit can read cards at 600 cards per minute. The integrated printer is rated at 300, 350 or 425 lines per minute based on characters set (63, 52 or 39 characters). The 3781 Card Punch is an optional feature. It punches 160 columns per second, or 91 cards per minute if all 80 columns are punched. The IBM 2780 and 3780 were later emulated on various types of equipment, including eventually the personal computer. A notable early emulation was the DN60, by Digital Equipment Corporation in the late 1970s. == 3770 Data Communications System == In 1974 IBM Data Processing Division (DPD) offered a successor to the 3780, called the 3770 Data Communications System, supporting SDLC, BSC, BSC Multi-leaving and SNA, depending on the configuration. The 3770 is a family of desk console style terminals that offers a variety of keyboard and printer combinations as well as I/O equipment attachment and communications features. The terminals come built into a desk and include the following models: 3771 Communication Terminal (optional card reader, optional card punch, wire matrix printer) Models 1 (40 cps printer), 2 (80 cps printer), and 3 (120 cps printer). 3773 Communication Terminal (diskette, wire matrix printer) Models 1 (40 cps printer), 2 (80 cps printer), and 3 (120 cps printer). Each model has a P version which adds some programming features. 3774 Communication Terminal (optional card reader, optional card punch, optional belt printer, wire matrix printer) Models 1 (80 cps printer), and 2 (120 cps printer). Each model has a P version which adds some programming features, a 480-character display and a non-removable diskette. 3775 Communication Terminal (optional card reader, optional card punch, optional diskette, belt printer) Model 1 (120 lpm printer). The model P1 adds some programming features, a 480-character display and a non-removable diskette. 3776 Communication Terminal (optional card reader, optional card punch, optional diskette, belt printer) Models 1 (300 lpm printer) and 2 (400 lpm printer). Models 3 and 4 are similar to models 1 and 2. 3777 Communication Terminal (optional card reader, optional diskette, train printer) Model 1 (up to 1000 lpm printer depending on character set). Model 2 adds an optional card punch, model 3 adds an optional magnetic tape drive and model 4 replaces the train printer with a slower model called the IBM 3262. The model 4 also allows a second, optional, 3262. The following I/O devices can be attached to a 3770 terminal: IBM 2502 Card Reader: Models A1 (up to 150 card per minute), A2 (up to 300 cards per minute) or A3 (up to 400 cards per minute) IBM 3203 Printer Model 3: 1000 LPM using 48 character set IBM 3501 Card Reader: Up to 50 cards per minute desktop unit IBM 3521 Card Punch: Up to 50 cards per minute IBM 3782 Card Attachment unit, which allows the 2502 or 3521 to be attached to any terminal except the 3777 IBM 3784 Line Printer, can be attached to a 3774 as a second printer. Up to 155 LPM with 48 characters set print belt. == Workstation programs == IBM distributes workstation programs with systems software including OS/360 Attached Support Processor (ASP) Houston Automatic Spooling Priority (HASP and HASP II) Operating System/Virtual Storage 1 (OS/VS1) Operating System/Virtual Storage 2 (OS/VS2 MVS) Release 2 through 3.8 MVS versions from MVS/SP Version 1 through z/OS Priority Output Writers, Execution processors and input Readers (POWER) Remote Spooling Communications Subsystem (RSCS) Except for the RJE workstation programs in OS/360, these programs use a variation of BSC known as Multi-leaving. In addition, IBM provides separately ordered workstation programs using BSC. Systems Network Architecture (SNA) and TCP/IP. Workstation programs are available from IBM and third-party vendors to support all of these protocols: 2770/3770 2780/3780 Multileaving Network Job Entry (NJE) OS/360 RJE SNA TCP/IP

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  Confused deputy problem

  In information security, a confused deputy is a computer program that is tricked by another program (with fewer privileges or less rights) into misusing its authority on the system. It is a specific type of privilege escalation. The confused deputy problem is often cited as an example of why capability-based security is important. Capability systems protect against the confused deputy problem, whereas access-control list–based systems do not. Such systems can mitigate the confused deputy problem by eliminating ambient authority, allowing programs to act only on resources for which they hold explicit capabilities, whereas access-control list–based systems are more susceptible to it. However, this protection depends on correct implementation; in formally verified capability systems such as seL4, it can be shown that the kernel enforces capability constraints correctly, preventing such behavior at the system level. == Example == In the original example of a confused deputy, there was a compiler program provided on a commercial timesharing service. Users could run the compiler and optionally specify a filename where it would write debugging output, and the compiler would be able to write to that file if the user had permission to write there. The compiler also collected statistics about language feature usage. Those statistics were stored in a file called "(SYSX)STAT", in the directory "SYSX". To make this possible, the compiler program was given permission to write to files in SYSX. But there were other files in SYSX: in particular, the system's billing information was stored in a file "(SYSX)BILL". A user ran the compiler and named "(SYSX)BILL" as the desired debugging output file. This produced a confused deputy problem. The compiler made a request to the operating system to open (SYSX)BILL. Even though the user did not have access to that file, the compiler did, so the open succeeded. The compiler wrote the compilation output to the file (here "(SYSX)BILL") as normal, overwriting it, and the billing information was destroyed. === The confused deputy === In this example, the compiler program is the deputy because it is acting at the request of the user. The program is seen as 'confused' because it was tricked into overwriting the system's billing file. Whenever a program tries to access a file, the operating system needs to know two things: which file the program is asking for, and whether the program has permission to access the file. In the example, the file is designated by its name, “(SYSX)BILL”. The program receives the file name from the user, but does not know whether the user had permission to write the file. When the program opens the file, the system uses the program's permission, not the user's. When the file name was passed from the user to the program, the permission did not go along with it; the permission was increased by the system silently and automatically. It is not essential to the attack that the billing file be designated by a name represented as a string. The essential points are that: the designator for the file does not carry the full authority needed to access the file; the program's own permission to access the file is used implicitly. == Other examples == A cross-site request forgery (CSRF) is an example of a confused deputy attack that uses the web browser to perform sensitive actions against a web application. A common form of this attack occurs when a web application uses a cookie to authenticate all requests transmitted by a browser. Using JavaScript, an attacker can force a browser into transmitting authenticated HTTP requests. The Samy computer worm used cross-site scripting (XSS) to turn the browser's authenticated MySpace session into a confused deputy. Using XSS the worm forced the browser into posting an executable copy of the worm as a MySpace message which was then viewed and executed by friends of the infected user. Clickjacking is an attack where the user acts as the confused deputy. In this attack a user thinks they are harmlessly browsing a website (an attacker-controlled website) but they are in fact tricked into performing sensitive actions on another website. An FTP bounce attack can allow an attacker to connect indirectly to TCP ports to which the attacker's machine has no access, using a remote FTP server as the confused deputy. Another example relates to personal firewall software. It can restrict Internet access for specific applications. Some applications circumvent this by starting a browser with instructions to access a specific URL. The browser has authority to open a network connection, even though the application does not. Firewall software can attempt to address this by prompting the user in cases where one program starts another which then accesses the network. However, the user frequently does not have sufficient information to determine whether such an access is legitimate—false positives are common, and there is a substantial risk that even sophisticated users will become habituated to clicking "OK" to these prompts. Not every program that misuses authority is a confused deputy. Sometimes misuse of authority is simply a result of a program error. The confused deputy problem occurs when the designation of an object is passed from one program to another, and the associated permission changes unintentionally, without any explicit action by either party. It is insidious because neither party did anything explicit to change the authority. Another example is when an administrator authorizes an AI agent to act on their behalf, and that AI subsequently delegates authority to another AI agent neither vetted nor authorized by the original administrator. The unvetted AI can then act without permissions or oversight from the original developer. == Solutions == In some systems it is possible to ask the operating system to open a file using the permissions of another client. This solution has some drawbacks: It requires explicit attention to security by the server. A naive or careless server might not take this extra step. It becomes more difficult to identify the correct permission if the server is in turn the client of another service and wants to pass along access to the file. It requires the client to trust the server to not abuse the borrowed permissions. Note that intersecting the server and client's permissions does not solve the problem either, because the server may then have to be given very wide permissions (all of the time, rather than those needed for a given request) in order to act for arbitrary clients. The simplest way to solve the confused deputy problem is to bundle together the designation of an object and the permission to access that object. This is exactly what a capability is. Using capability security in the compiler example, the client would pass to the server a capability to the output file, such as a file descriptor, rather than the name of the file. Since it lacks a capability to the billing file, it cannot designate that file for output. In the cross-site request forgery example, a URL supplied "cross"-site would include its own authority independent of that of the client of the web browser.

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  Data transformation (computing)

  In computing, data transformation is the process of converting data from one format or structure into another format or structure. It is a fundamental aspect of most data integration and data management tasks such as data wrangling, data warehousing, data integration and application integration. Data transformation can be simple or complex based on the required changes to the data between the source (initial) data and the target (final) data. Data transformation is typically performed via a mixture of manual and automated steps. Tools and technologies used for data transformation can vary widely based on the format, structure, complexity, and volume of the data being transformed. A master data recast is another form of data transformation where the entire database of data values is transformed or recast without extracting the data from the database. All data in a well-designed database is directly or indirectly related to a limited set of master database tables by a network of foreign key constraints. Each foreign key constraint is dependent upon a unique database index from the parent database table. Therefore, when the proper master database table is recast with a different unique index, the directly and indirectly related data are also recast or restated. The directly and indirectly related data may also still be viewed in the original form since the original unique index still exists with the master data. Also, the database recast must be done in such a way as to not impact the applications architecture software. When the data mapping is indirect via a mediating data model, the process is also called data mediation. == Data transformation process == Data transformation can be divided into the following steps, each applicable as needed based on the complexity of the transformation required. Data discovery Data mapping Code generation Code execution Data review These steps are often the focus of developers or technical data analysts who may use multiple specialized tools to perform their tasks. The steps can be described as follows: Data discovery is the first step in the data transformation process. Typically the data is profiled using profiling tools or sometimes using manually written profiling scripts to better understand the structure and characteristics of the data and decide how it needs to be transformed. Data mapping is the process of defining how individual fields are mapped, modified, joined, filtered, aggregated etc. to produce the final desired output. Developers or technical data analysts traditionally perform data mapping since they work in the specific technologies to define the transformation rules (e.g. visual ETL tools, transformation languages). Code generation is the process of generating executable code (e.g. SQL, Python, R, or other executable instructions) that will transform the data based on the desired and defined data mapping rules. Typically, the data transformation technologies generate this code based on the definitions or metadata defined by the developers. Code execution is the step whereby the generated code is executed against the data to create the desired output. The executed code may be tightly integrated into the transformation tool, or it may require separate steps by the developer to manually execute the generated code. Data review is the final step in the process, which focuses on ensuring the output data meets the transformation requirements. It is typically the business user or final end-user of the data that performs this step. Any anomalies or errors in the data that are found and communicated back to the developer or data analyst as new requirements to be implemented in the transformation process. == Types of data transformation == === Batch data transformation === Traditionally, data transformation has been a bulk or batch process, whereby developers write code or implement transformation rules in a data integration tool, and then execute that code or those rules on large volumes of data. This process can follow the linear set of steps as described in the data transformation process above. Batch data transformation is the cornerstone of virtually all data integration technologies such as data warehousing, data migration and application integration. When data must be transformed and delivered with low latency, the term "microbatch" is often used. This refers to small batches of data (e.g. a small number of rows or a small set of data objects) that can be processed very quickly and delivered to the target system when needed. === Benefits of batch data transformation === Traditional data transformation processes have served companies well for decades. The various tools and technologies (data profiling, data visualization, data cleansing, data integration etc.) have matured and most (if not all) enterprises transform enormous volumes of data that feed internal and external applications, data warehouses and other data stores. === Limitations of traditional data transformation === This traditional process also has limitations that hamper its overall efficiency and effectiveness. The people who need to use the data (e.g. business users) do not play a direct role in the data transformation process. Typically, users hand over the data transformation task to developers who have the necessary coding or technical skills to define the transformations and execute them on the data. This process leaves the bulk of the work of defining the required transformations to the developer, which often in turn do not have the same domain knowledge as the business user. The developer interprets the business user requirements and implements the related code/logic. This has the potential of introducing errors into the process (through misinterpreted requirements), and also increases the time to arrive at a solution. This problem has given rise to the need for agility and self-service in data integration (i.e. empowering the user of the data and enabling them to transform the data themselves interactively). There are companies that provide self-service data transformation tools. They are aiming to efficiently analyze, map and transform large volumes of data without the technical knowledge and process complexity that currently exists. While these companies use traditional batch transformation, their tools enable more interactivity for users through visual platforms and easily repeated scripts. Still, there might be some compatibility issues (e.g. new data sources like IoT may not work correctly with older tools) and compliance limitations due to the difference in data governance, preparation and audit practices. === Interactive data transformation === Interactive data transformation (IDT) is an emerging capability that allows business analysts and business users the ability to directly interact with large datasets through a visual interface, understand the characteristics of the data (via automated data profiling or visualization), and change or correct the data through simple interactions such as clicking or selecting certain elements of the data. Although interactive data transformation follows the same data integration process steps as batch data integration, the key difference is that the steps are not necessarily followed in a linear fashion and typically don't require significant technical skills for completion. There are a number of companies that provide interactive data transformation tools, including Trifacta, Alteryx and Paxata. They are aiming to efficiently analyze, map and transform large volumes of data while at the same time abstracting away some of the technical complexity and processes which take place under the hood. Interactive data transformation solutions provide an integrated visual interface that combines the previously disparate steps of data analysis, data mapping and code generation/execution and data inspection. That is, if changes are made at one step (like for example renaming), the software automatically updates the preceding or following steps accordingly. Interfaces for interactive data transformation incorporate visualizations to show the user patterns and anomalies in the data so they can identify erroneous or outlying values. Once they've finished transforming the data, the system can generate executable code/logic, which can be executed or applied to subsequent similar data sets. By removing the developer from the process, interactive data transformation systems shorten the time needed to prepare and transform the data, eliminate costly errors in the interpretation of user requirements and empower business users and analysts to control their data and interact with it as needed. == Transformational languages == There are numerous languages available for performing data transformation. Many transformation languages require a grammar to be provided. In many cases, the grammar is structured using something closely resembling Backus–Naur form (BNF). There are numerous languages

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  CryptoParty

  CryptoParty (Crypto-Party) is a grassroots global endeavour to introduce the basics of practical cryptography such as the Tor anonymity network, I2P, Freenet, key signing parties, disk encryption and virtual private networks to the general public. The project primarily consists of a series of free public workshops. == History == As a successor to the Cypherpunks of the 1990s, CryptoParty was conceived in late August 2012 by the Australian journalist Asher Wolf in a Twitter post following the passing of the Cybercrime Legislation Amendment Bill 2011 and the proposal of a two-year data retention law in that country, the Cybercrime Legislation Amendment Bill 2011. The DIY, self-organizing movement immediately went viral, with a dozen autonomous CryptoParties being organized within hours in cities throughout Australia, the US, the UK, and Germany. Many more parties were soon organized or held in Chile, The Netherlands, Hawaii, Asia, etc. Tor usage in Australia itself spiked, and CryptoParty London with 130 attendees—some of whom were veterans of the Occupy London movement—had to be moved from London Hackspace to the Google campus in east London's Tech City. As of mid-October 2012 some 30 CryptoParties have been held globally, some on a continuing basis, and CryptoParties were held on the same day in Reykjavik, Brussels, and Manila. The first draft of the 442-page CryptoParty Handbook (the hard copy of which is available at cost) was pulled together in three days using the book sprint approach, and was released 2012-10-04 under a CC BY-SA license. === Edward Snowden involvement === In May 2014, Wired reported that Edward Snowden, while employed by Dell as an NSA contractor, organized a local CryptoParty at a small hackerspace in Honolulu, Hawaii on December 11, six months before becoming well known for leaking tens of thousands of secret U.S. government documents. During the CryptoParty, Snowden taught 20 Hawaii residents how to encrypt their hard drives and use the Internet anonymously. The event was filmed by Snowden's then-girlfriend, but the video has never been released online. In a follow-up post to the CryptoParty wiki, Snowden pronounced the event a "huge success." == Media response == In 2013, CryptoParty received messages of support from the Electronic Frontier Foundation and (purportedly) AnonyOps, as well as the NSA whistleblower Thomas Drake, WikiLeaks central editor Heather Marsh, and Wired reporter Quinn Norton. Eric Hughes, the author of A Cypherpunk's Manifesto nearly two decades before, delivered the keynote address, Putting the Personal Back in Personal Computers, at the Amsterdam CryptoParty on 2012-09-27. Marcin de Kaminski, founding member of Piratbyrån which in turn founded The Pirate Bay, regarded CryptoParty as the most important civic project in cryptography in 2012, and Cory Doctorow has characterized a CryptoParty as being "like a Tupperware party for learning crypto." Der Spiegel in December 2014 mentioned "crypto parties" in the wake of the Edward Snowden leaks in an article about the NSA.

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