AI Analytics Football

AI Analytics Football — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  Anomaly detection

  In data analysis, anomaly detection (also referred to as outlier detection and sometimes as novelty detection) is generally understood to be the identification of rare items, events or observations which deviate significantly from the majority of the data and do not conform to a well defined notion of normal behavior. Such examples may arouse suspicions of being generated by a different mechanism, or appear inconsistent with the remainder of that set of data. Anomaly detection finds application in many domains including cybersecurity, medicine, machine vision, statistics, neuroscience, law enforcement and financial fraud to name only a few. Anomalies were initially searched for clear rejection or omission from the data to aid statistical analysis, for example to compute the mean or standard deviation. They were also removed to better predictions from models such as linear regression, and more recently their removal aids the performance of machine learning algorithms. However, in many applications anomalies themselves are of interest and are the observations most desirous in the entire data set, which need to be identified and separated from noise or irrelevant outliers. Three broad categories of anomaly detection techniques exist. Supervised anomaly detection techniques require a data set that has been labeled as "normal" and "abnormal" and involves training a classifier. However, this approach is rarely used in anomaly detection due to the general unavailability of labelled data and the inherent unbalanced nature of the classes. Semi-supervised anomaly detection techniques assume that some portion of the data is labelled. This may be any combination of the normal or anomalous data, but more often than not, the techniques construct a model representing normal behavior from a given normal training data set, and then test the likelihood of a test instance to be generated by the model. Unsupervised anomaly detection techniques assume the data is unlabelled and are by far the most commonly used due to their wider and relevant application. == Definition == Many attempts have been made in the statistical and computer science communities to define an anomaly. The most prevalent ones include the following, and can be categorised into three groups: those that are ambiguous, those that are specific to a method with pre-defined thresholds usually chosen empirically, and those that are formally defined: === Ill defined === An outlier is an observation which deviates so much from the other observations as to arouse suspicions that it was generated by a different mechanism. Anomalies are instances or collections of data that occur very rarely in the data set and whose features differ significantly from most of the data. An outlier is an observation (or subset of observations) which appears to be inconsistent with the remainder of that set of data. An anomaly is a point or collection of points that is relatively distant from other points in multi-dimensional space of features. Anomalies are patterns in data that do not conform to a well-defined notion of normal behaviour. === Specific === Let T be observations from a univariate Gaussian distribution and O a point from T. Then the z-score for O is greater than a pre-selected threshold if and only if O is an outlier. == History == === Intrusion detection === The concept of intrusion detection, a critical component of anomaly detection, has evolved significantly over time. Initially, it was a manual process where system administrators would monitor for unusual activities, such as a vacationing user's account being accessed or unexpected printer activity. This approach was not scalable and was soon superseded by the analysis of audit logs and system logs for signs of malicious behavior. By the late 1970s and early 1980s, the analysis of these logs was primarily used retrospectively to investigate incidents, as the volume of data made it impractical for real-time monitoring. The affordability of digital storage eventually led to audit logs being analyzed online, with specialized programs being developed to sift through the data. These programs, however, were typically run during off-peak hours due to their computational intensity. The 1990s brought the advent of real-time intrusion detection systems capable of analyzing audit data as it was generated, allowing for immediate detection of and response to attacks. This marked a significant shift towards proactive intrusion detection. As the field has continued to develop, the focus has shifted to creating solutions that can be efficiently implemented across large and complex network environments, adapting to the ever-growing variety of security threats and the dynamic nature of modern computing infrastructures. == Applications == Anomaly detection is applicable in a very large number and variety of domains, and is an important subarea of unsupervised machine learning. As such it has applications in cyber-security, intrusion detection, fraud detection, fault detection, system health monitoring, event detection in sensor networks, detecting ecosystem disturbances, defect detection in images using machine vision, medical diagnosis and law enforcement. === Intrusion detection === Anomaly detection was proposed for intrusion detection systems (IDS) by Dorothy Denning in 1986. Anomaly detection for IDS is normally accomplished with thresholds and statistics, but can also be done with soft computing, and inductive learning. Types of features proposed by 1999 included profiles of users, workstations, networks, remote hosts, groups of users, and programs based on frequencies, means, variances, covariances, and standard deviations. The counterpart of anomaly detection in intrusion detection is misuse detection. === Fintech fraud detection === Anomaly detection is vital in fintech for fraud prevention. === Preprocessing === Preprocessing data to remove anomalies can be an important step in data analysis, and is done for a number of reasons. Statistics such as the mean and standard deviation are more accurate after the removal of anomalies, and the visualisation of data can also be improved. In supervised learning, removing the anomalous data from the dataset often results in a statistically significant increase in accuracy. === Video surveillance === Anomaly detection has become increasingly vital in video surveillance to enhance security and safety. With the advent of deep learning technologies, methods using Convolutional Neural Networks (CNNs) and Simple Recurrent Units (SRUs) have shown significant promise in identifying unusual activities or behaviors in video data. These models can process and analyze extensive video feeds in real-time, recognizing patterns that deviate from the norm, which may indicate potential security threats or safety violations. An important aspect for video surveillance is the development of scalable real-time frameworks. Such pipelines are required for processing multiple video streams with low computational resources. === IT infrastructure === In IT infrastructure management, anomaly detection is crucial for ensuring the smooth operation and reliability of services. These are complex systems, composed of many interactive elements and large data quantities, requiring methods to process and reduce this data into a human and machine interpretable format. Techniques like the IT Infrastructure Library (ITIL) and monitoring frameworks are employed to track and manage system performance and user experience. Detected anomalies can help identify and pre-empt potential performance degradations or system failures, thus maintaining productivity and business process effectiveness. === IoT systems === Anomaly detection is critical for the security and efficiency of Internet of Things (IoT) systems. It helps in identifying system failures and security breaches in complex networks of IoT devices. The methods must manage real-time data, diverse device types, and scale effectively. Garg et al. have introduced a multi-stage anomaly detection framework that improves upon traditional methods by incorporating spatial clustering, density-based clustering, and locality-sensitive hashing. This tailored approach is designed to better handle the vast and varied nature of IoT data, thereby enhancing security and operational reliability in smart infrastructure and industrial IoT systems. === Petroleum industry === Anomaly detection is crucial in the petroleum industry for monitoring critical machinery. A 2015 paper proposed a novel segmentation algorithm using support vector machines to analyze sensor data for real-time anomaly detection. === Oil and gas pipeline monitoring === In the oil and gas sector, anomaly detection is not just crucial for maintenance and safety, but also for environmental protection. Aljameel et al. propose an advanced machine learning-based model for detecting minor leaks in oil and gas pipelines, a task traditional methods may miss.

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  TikTokification

  TikTokification (also written TikTok-ification) is a term used to describe the widespread adoption of TikTok's short-form, vertical video format and its algorithmic content-delivery model across the broader social media landscape. The phenomenon encompasses the strategic and cultural changes made by competing platforms such as Instagram, YouTube, Facebook, Snapchat, and LinkedIn in response to TikTok's global dominance. Beyond platform design, the term is also used more broadly to describe shifts in media consumption habits, advertising strategies, and, more critically, the potential cognitive and psychological effects associated with constant short-form video consumption. == Background == === Origins of short-form video === The short-form video format predates TikTok. Vine, launched in 2013, popularised six-second looping videos before shutting down in 2017. TikTok itself, known as Douyin in the Chinese market, was created by the Chinese technology company ByteDance in September 2016. Following its international expansion and its 2018 merger with Musical.ly, TikTok grew rapidly. By 2020, the application had surpassed two billion total downloads worldwide, with over 800 million monthly active users. A key driver of TikTok's success was its recommendation algorithm. The platform's "For You Page" (FYP) serves content to users based on behaviour rather than follower count, making it possible for unknown creators to achieve widespread reach organically. Analysts noted that TikTok serves "fast, visually engaging, and authentic videos that feel more like entertainment than advertising," fundamentally reshaping consumer expectations of digital content. TikTok has been described as "the center of the internet for young people," where users go for entertainment, news, trends, and shopping. As of the mid-2020s, TikTok had approximately 1.12 billion monthly active users. == Platform responses == TikTok's success compelled nearly every major social media platform to restructure its product around short-form video. In 2020, Instagram launched Reels and YouTube launched Shorts, both directly in response to TikTok's growth. Platforms like Meta's Instagram Reels and Google's YouTube Shorts subsequently expanded aggressively, launching new features, creator tools, and even considering separate standalone applications to compete. LinkedIn, traditionally a professional networking site, began experimenting with TikTok-style short-form vertical video feeds. Facebook launched a singular unified video feed combining Reels, long videos, and live videos, similar in structure to TikTok's feed. Snapchat redesigned its application to combine Stories and Spotlight into a unified entertainment feed. YouTube extended its Shorts format to allow videos up to three minutes in length, up from the previous limit of sixty seconds, as of October 2024. Despite these adaptations, experts noted that none of TikTok's rivals had matched its algorithmic precision as of mid-2025. == Societal and cultural impact == === Media and journalism === News organisations have also been affected by TikTokification. Short-form video grew rapidly as a format for news content, driven in large part by TikTok's popularity. According to Pew Research Center, 17% of adults in the United States reported regularly getting news from TikTok in 2024, with 63% of teenagers saying they used the platform as a news source. In response, major publishers began creating bespoke short-form content for TikTok's audience, with organisations such as the BBC building dedicated internal TikTok teams. === Advertising and commerce === TikTokification has had significant effects on the advertising industry. US social video advertising spending was projected to surpass linear television advertising spending for the first time in 2025. Global social commerce sales were projected to reach approximately $900 billion in 2025, with platforms like Douyin and TikTok driving a large share of that growth. TikTok itself generated an estimated $23.6 billion in advertising revenue in 2024. Short-form video has been described as bridging the gap between brand awareness and direct conversion. Surveys have found that consumers trust user-generated content 8.7 times more than influencer content and 6.6 times more than branded content, prompting brands to favour creator-led video formats. === Attention spans and cognitive effects === A growing body of research has examined the cognitive consequences of heavy short-form video consumption, a set of effects sometimes referred to as "TikTok Brain." A large systematic review and meta-analysis published in Psychological Bulletin, analysing data from 98,299 participants across 71 studies, found that the more short-form video content a person watches, the poorer their cognitive performance in attention and inhibitory control. The review also found that greater engagement with short-form video was associated with higher levels of anxiety, depression, and stress, as well as sleep disturbances. The platform's inherent demand for engaging content has resulted in the proliferation of sludge content, a genre of split screen video with the main video on the top and an unrelated attention-grabbing video on the bottom, typically repetitive gameplay (notably of the endless runner mobile game Subway Surfers) or oddly satisfying videos, designed to maximize viewer retention in cases where the main video may appear uninteresting and would normally cause the viewer to skip it. Sludge content is often described as overstimulating, reflecting and contributing to declining attention spans, though the scholarly evidence supporting such claims is not conclusive. Dr. Yann Poncin, associate professor at the Child Study Center at Yale University, noted that "infinite scrolling and short-form video are designed to capture your attention in short bursts," contrasting this with earlier entertainment formats that guided audiences through longer narratives. Research suggests that children and teenagers may be particularly vulnerable, with early exposure to rapid frame changes potentially conditioning the brain's neural pathways to require constant stimulation, making it more challenging to engage with slower-paced activities. A separate study published in Nature Communications by researchers at the Technical University of Denmark documented a notable decrease in collective attention span over time, attributing it in part to the increasing volume and pace of content production and consumption online. Researchers caution, however, that the majority of relevant studies are cross-sectional, meaning they capture data at a single point in time and cannot establish causality. It remains possible that individuals with pre-existing conditions such as anxiety or attention deficits may be more likely to engage heavily with these platforms as a coping mechanism. === Academic and sociological analysis === Scholars have framed TikTokification within the context of the attention economy. A 2024 academic analysis described TikTok as representing "a new paradigm of social media communication" shaped by youth culture, mobile technology, and the economics of attention, in which spectators become active contributors to a shared content pipeline. The same analysis noted that TikTok "reflects a new mode of communication influenced by avant-garde cinema, the use of mobile technology, and the social habits of particular social groups." US social media users were projected to spend 61.1% of their time on social networks watching videos in 2025, up from 33.3% in 2019, before TikTok became widely popular, underscoring the scale of the behavioural shift. == Monetisation challenges == Despite high engagement levels, monetising short-form video has remained difficult for platforms and creators alike. Unlike long-form YouTube content, short clips offer limited space for advertisers to insert advertisements. YouTube Shorts pays approximately four cents per 1,000 views, considerably less than its long-form counterpart. From 2025 onward, platforms began introducing creator funds, advertisements, and AI-driven content recommendations as part of broader efforts to make short-form video economically sustainable for creators.

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  Hilscher netx network controller

  The netX network controller family (based on ASICs), developed by Hilscher Gesellschaft für Systemautomation mbH, is a solution for implementing all proven Fieldbus and Real-Time Ethernet systems. It was the first Multi-Protocol ASIC which combines Real-Time-Ethernet and Fieldbus System in one solution. The Multiprotocol functionality is done over a flexible cpu sub system called XC. Through exchanging some microcode the XC is able to realize beside others a PROFINET IRT Switch, EtherCAT Slave, Ethernet Powerlink HUB, PROFIBUS, CAN bus, CC-Link Industrial Networks Interface. == The Hilscher netX family == === Multiplex Matrix IOs (MMIO) === The Multiplex Matrix is a set of PINs which could be configured freely with peripheral functions. Options are CAN, UART, SPI, I2C, GPIOs, PIOs and SYNC Trigger. === GPIOs === The GPIOs from Hilscher are able to generate Interrupts, could count level or flags, or could be connected to a timer unit to auto generate a PWM. The Resolution of the PWM is normally 10ns. In some netX ASICS is a dedicated Motion unit with a resolution if 1ns is available.

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  Data Management Association

  The Data Management Association (DAMA), formerly known as the Data Administration Management Association, is a global not-for-profit organization which aims to advance concepts and practices about information management and data management. It describes itself as vendor-independent, all-volunteer organization, and has a membership consisting of technical and business professionals. Its international branch is called DAMA International (or DAMA-I), and DAMA also has various continental and national branches around the world. == History == The Data Management Association International was founded in 1980 in Los Angeles. Other early chapters were: San Francisco, Portland, Seattle, Minneapolis, New York, and Washington D.C. == Data Management Body of Knowledge == DAMA has published the Data Management Body of Knowledge (DMBOK), which contains suggestions on best practices and suggestions of a common vernacular for enterprise data management. The first edition (DAMA-DMBOK) was published on 2009 November 1, the second edition (DAMA-DMBOK2) was published on 2017 July 1., and the Revised second edition (DAMA-DMBOK2 rev.2) was published on 2019 March 19. DMBOK has been described by the authors as being an "equivalent" to the Project Management Body of Knowledge (PMBOK) and Business Analysis Body of Knowledge (BABOK). It encompasses topics such as data architecture, security, quality, modelling, governance, big data, data science, and more. DMBOK also includes the DAMA Data Wheel, an infographic which represents core data management practices. The center of the infographic is data governance, and the surrounding segments each represent a different aspect of data management: Data architecture Data modeling and design Data storage and operations Data security Data integration and interoperability Document management Content management Master data management Reference data and master data Data warehousing Metadata management Data quality Business intelligence Data science == Professional Accreditation == DAMA also provides a professional data management certification for individuals known as a Certified Data Management Professional (CDMP), which is based on the DMBOK as a study reference. There are four levels of certification based on career experience and exam results. The highest level, Fellow, requires 25 years of experience and nomination by DAMA members. It is an example of one of many competing certifications for data management professionals.

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  Sub-pixel resolution

  In digital image processing, sub-pixel resolution can be obtained in images constructed from sources with information exceeding the nominal pixel resolution of said images. == Example == For example, if the image of a ship of length 50 metres (160 ft), viewed side-on, is 500 pixels long, the nominal resolution (pixel size) on the side of the ship facing the camera is 0.1 metres (3.9 in). Now sub-pixel resolution of well resolved features can measure ship movements which are an order of magnitude (10×) smaller. Movement is specifically mentioned here because measuring absolute positions requires an accurate lens model and known reference points within the image to achieve sub-pixel position accuracy. Small movements can however be measured (down to 1 cm) with simple calibration procedures. Specific fit functions often suffer specific bias with respect to image pixel boundaries. Users should therefore take care to avoid these "pixel locking" (or "peak locking") effects. == Determining feasibility == Whether features in a digital image are sharp enough to achieve sub-pixel resolution can be quantified by measuring the point spread function (PSF) of an isolated point in the image. If the image does not contain isolated points, similar methods can be applied to edges in the image. It is also important when attempting sub-pixel resolution to keep image noise to a minimum. This, in the case of a stationary scene, can be measured from a time series of images. Appropriate pixel averaging, through both time (for stationary images) and space (for uniform regions of the image) is often used to prepare the image for sub-pixel resolution measurements.

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  Cryptographic Module Testing Laboratory

  Cryptographic Module Testing Laboratory (CMTL) is an information technology (IT) computer security testing laboratory that is accredited to conduct cryptographic module evaluations for conformance to the FIPS 140-2 U.S. Government standard. The National Institute of Standards and Technology (NIST) National Voluntary Laboratory Accreditation Program (NVLAP) accredits CMTLs to meet Cryptographic Module Validation Program (CMVP) standards and procedures. This has been replaced by FIPS 140-2 and the Cryptographic Module Validation Program (CMVP). == CMTL requirements == These laboratories must meet the following requirements: NIST Handbook 150, NVLAP Procedures and General Requirements NIST Handbook 150-17 Information Technology Security Testing - Cryptographic Module Testing NVLAP Specific Operations Checklist for Cryptographic Module Testing == FIPS 140-2 in relation to the Common Criteria == A CMTL can also be a Common Criteria (CC) Testing Laboratory (CCTL). The CC and FIPS 140-2 are different in the abstractness and focus of evaluation. FIPS 140-2 testing is against a defined cryptographic module and provides a suite of conformance tests to four FIPS 140 security levels. FIPS 140-2 describes the requirements for cryptographic modules and includes such areas as physical security, key management, self tests, roles and services, etc. The standard was initially developed in 1994 - prior to the development of the CC. The CC is an evaluation against a Protection Profile (PP), or security target (ST). Typically, a PP covers a broad range of products. A CC evaluation does not supersede or replace a validation to either FIPS 140-1, FIPS140-2 or FIPS 140-3. The four security levels in FIPS 140-1 and FIPS 140-2 do not map directly to specific CC EALs or to CC functional requirements. A CC certificate cannot be a substitute for a FIPS 140-1 or FIPS 140-2 certificate. If the operational environment is a modifiable operational environment, the operating system requirements of the Common Criteria are applicable at FIPS Security Levels 2 and above. FIPS 140-1 required evaluated operating systems that referenced the Trusted Computer System Evaluation Criteria (TCSEC) classes C2, B1 and B2. However, TCSEC is no longer in use and has been replaced by the Common Criteria. Consequently, FIPS 140-2 now references the Common Criteria. FIPS 140-2 or FIPS 140-3 validation efforts can be in some parts reused in Common Criteria evaluations, specifically in areas related to entropy source and cryptographic algorithms.

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  Social media mining

  Social media mining is the process of obtaining data from user-generated content on social media in order to extract actionable patterns, form conclusions about users, and act upon the information. Mining supports targeting advertising to users or academic research. The term is an analogy to the process of mining for minerals. Mining companies sift through raw ore to find the valuable minerals; likewise, social media mining sifts through social media data in order to discern patterns and trends about matters such as social media usage, online behaviour, content sharing, connections between individuals, buying behaviour. These patterns and trends are of interest to companies, governments and not-for-profit organizations, as such organizations can use the analyses for tasks such as design strategies, introduce programs, products, processes or services. Social media mining uses concepts from computer science, data mining, machine learning, and statistics. Mining is based on social network analysis, network science, sociology, ethnography, optimization and mathematics. It attempts to formally represent, measure and model patterns from social media data. In the 2010s, major corporations, governments and not-for-profit organizations began mining to learn about customers, clients and others. Platforms such as Google, Facebook (partnered with Datalogix and BlueKai) conduct mining to target users with advertising. Scientists and machine learning researchers extract insights and design product features. Users may not understand how platforms use their data. Users tend to click through Terms of Use agreements without reading them, leading to ethical questions about whether platforms adequately protect users' privacy. During the 2016 United States presidential election, Facebook allowed Cambridge Analytica, a political consulting firm linked to the Trump campaign, to analyze the data of an estimated 87 million Facebook users to profile voters, creating controversy when this was revealed. == Background == As defined by Kaplan and Haenlein, social media is the "group of internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." There are many categories of social media including, but not limited to, social networking (Facebook or LinkedIn), microblogging (Twitter), photo sharing (Flickr, Instagram, Photobucket, or Picasa), news aggregation (Google Reader, StumbleUpon, or Feedburner), video sharing (YouTube, MetaCafe), livecasting (Ustream or Twitch), virtual worlds (Kaneva), social gaming (World of Warcraft), social search (Google, Bing, or Ask.com), and instant messaging (Google Talk, Skype, or Yahoo! messenger). The first social media website was introduced by GeoCities in 1994. It enabled users to create their own homepages without having a sophisticated knowledge of HTML coding. The first social networking site, SixDegrees.com, was introduced in 1997. Since then, many other social media sites have been introduced, each providing service to millions of people. These individuals form a virtual world in which individuals (social atoms), entities (content, sites, etc.) and interactions (between individuals, between entities, between individuals and entities) coexist. Social norms and human behavior govern this virtual world. By understanding these social norms and models of human behavior and combining them with the observations and measurements of this virtual world, one can systematically analyze and mine social media. Social media mining is the process of representing, analyzing, and extracting meaningful patterns from data in social media, resulting from social interactions. It is an interdisciplinary field encompassing techniques from computer science, data mining, machine learning, social network analysis, network science, sociology, ethnography, statistics, optimization, and mathematics. Social media mining faces grand challenges such as the big data paradox, obtaining sufficient samples, the noise removal fallacy, and evaluation dilemma. Social media mining represents the virtual world of social media in a computable way, measures it, and designs models that can help us understand its interactions. In addition, social media mining provides necessary tools to mine this world for interesting patterns, analyze information diffusion, study influence and homophily, provide effective recommendations, and analyze novel social behavior in social media. == Uses == Social media mining is used across several industries including business development, social science research, health services, and educational purposes. Once the data received goes through social media analytics, it can then be applied to these various fields. Often, companies use the patterns of connectivity that pervade social networks, such as assortativity—the social similarity between users that are induced by influence, homophily, and reciprocity and transitivity. These forces are then measured via statistical analysis of the nodes and connections between these nodes. Social analytics also uses sentiment analysis, because social media users often relay positive or negative sentiment in their posts. This provides important social information about users' emotions on specific topics. These three patterns have several uses beyond pure analysis. For example, influence can be used to determine the most influential user in a particular network. Companies would be interested in this information in order to decide who they may hire for influencer marketing. These influencers are determined by recognition, activity generation, and novelty—three requirements that can be measured through the data mined from these sites. Analysts also value measures of homophily: the tendency of two similar individuals to become friends. Users have begun to rely on information of other users' opinions in order to understand diverse subject matter. These analyses can also help create recommendations for individuals in a tailored capacity. By measuring influence and homophily, online and offline companies are able to suggest specific products for individuals consumers, and groups of consumers. Social media networks can use this information themselves to suggest to their users possible friends to add, pages to follow, and accounts to interact with. == Perception == Modern social media mining is a controversial practice that has led to exponential gains in user growth for tech giants such as Facebook, Inc., Twitter, and Google. Companies such as these, considered "Big Tech" are companies that build algorithms that take advantage of user input to understand their preferences, and keep them on the platform as much as possible. These inputs, that can be as simple as time spent on a given screen, provide the data being mined, and lead to companies profiting heavily from using that data to capitalize on extremely accurate predictions about user behavior. The growth of platforms accelerated rapidly once these strategies were put in place; Most of the largest platforms now average over 1 billion active users per month as of 2021. It has been claimed by a multitude of anti-algorithm personalities, like Tristan Harris or Chamath Palihapitiya, that certain companies (specifically Facebook) valued growth above all else, and ignored potential negative impacts from these growth engineering tactics. At the same time, users have now created their own data arbitrages with the help of their own data, through content monetization and becoming influencers. Users typically have access to a varied set of analytics specific to people that interact with them on social media, and can use these as building blocks for their own targeting and growth strategies through ads and posts that cater to their audiences. Influencers also commonly promote products and services for established brands, creating one of the largest digital industries: Influencer marketing. Instagram, Facebook, Twitter, YouTube, Google, and others have long given access to platform analytics, and allowed third parties to access that information as well, at times unbeknownst to even the user whose data is being viewed/bought. == Research == === Research areas === Social media event detection – Social networks enable users to freely communicate with each other and share their recent news, ongoing activities or views about different topics. As a result, they can be seen as a potentially viable source of information to understand the current emerging topics/events. Public health monitoring and surveillance - Using large-scale analysis of social media to study large cohorts of patients and the general public, e.g. to obtain early warning signals of drug-drug interactions and adverse drug reactions, or understand human reproduction and sexual interest. Community structure (Community Detection/Evolution/Evaluation) – Identifying communities on social networks, how t

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  Social media marketing

  Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers. Social media platforms such as Facebook, LinkedIn, Instagram, and Twitter, among others, have built-in data analytics tools that companies can use to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". Firms that use social media marketing can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. == Purposes and tactics == Social media may be employed in marketing as a communications tool that makes companies accessible to those who are interested in their product and visible to those who are not familiar with their products. It is used by companies to create buzz, learn from customers, and target them. Of the top 10 factors that correlate with a strong Google organic search, seven are social media-dependent. This means that if brands with little to no social media presence tend to show up less on Google searches. While platforms such as Twitter, Facebook and—in the past—Google+ have a larger number of monthly users, the visual media-sharing-based mobile platforms garner a higher interaction rate in comparison, and have registered the fastest growth, and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter, which has a .03% interaction rate with an average of 210 million monthly users. Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require significant financial investment. To this end, companies make use of platforms such as Facebook, Twitter, YouTube, TikTok and Instagram to reach audiences much wider than through traditional print, television, or radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach and interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services. Thus social media marketing is also used by businesses in order to build relationships of trust with consumers. To this aim, companies may hire personnel to specifically handle these social media interactions, who usually report under the title of online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, three steps are taken in order to address consumer concerns: Identifying the extent of the social chatter Engaging the influencers to help Developing a proportional response == Strategies == === Passive approach === Social media can be a useful source of market information and a way to hear customers' perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap into and analyze customer voices and feedback generated in social media for marketing purposes. In this sense, social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. === Active approach === Social media can be used as a public relations tool, a direct marketing tool, and a communication channel to target very specific audiences, with social media influencers and social media personalities as effective customer engagement tools. This tactic is widely known as influencer marketing, which gives brands the opportunity to reach their target audience via a group of selected influencers advertising their product or service. Brands were projected to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data. The use of customer influencers, such as popular bloggers, can be an efficient and cost-effective method to launch new products or services. == Engagement == Engagement with the social web means that customers and stakeholders are active participants rather than passive spectators. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). The use of Social media in a business or political context allows people to express and share opinions about a company's products, services or business practices, or a government's actions. On social media, each participant becomes part of the marketing department (or a challenge to the marketing effort) as other customers read their comments or reviews. The effectiveness of social media marketing campaigns is dependent on the promotion of online engagement. With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services, which can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation. Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content, which can be seen through digital photos, digital videos, text, and conversations. It is also represented through sharing of content and information from others via weblinks. The second part is reactive conversations, with social media users responding to those who reach out to others' social media profiles through comments or messages. == Campaigns == === Local businesses === Small businesses use social networking sites as a promotional technique. Businesses can follow individuals' social media usage in their local area and advertise specials and deals, which can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on their official websites in order to obtain the promotional deal. The business's brand visibility is enhanced in the process. Social networking sites are also used by small businesses to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain insights on whether or not a product may be accepted by their target market enough to merit full production. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service to fill a need of the target market. Such feedback can be presented in various forms, such as surveys, contests, and polls. Social networking sites such as LinkedIn, also provide opportunities for small businesses to find candidates to fill staff positions. Review sites such as Yelp help small businesses build their reputation beyond brand visibility. Positive customer peer reviews help influence new prospects to purchase goods and services more than company advertising. == Benefits == Social Media Marketing allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email-based advertising. Marketing on most social media platforms also comes at little to no cost, making it accessible to virtually any size business. Social Media Marketing accommodates personalized and direct marketing that targets specific demographics and markets. Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately. Another advantage of social media marketing is that it's an ideal environment for a company to conduct market research. It can be used

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  Matrix regularization

  In the field of statistical learning theory, matrix regularization generalizes notions of vector regularization to cases where the object to be learned is a matrix. The purpose of regularization is to enforce conditions, for example sparsity or smoothness, that can produce stable predictive functions. For example, in the more common vector framework, Tikhonov regularization optimizes over min x ‖ A x − y ‖ 2 + λ ‖ x ‖ 2 {\displaystyle \min _{x}\left\|Ax-y\right\|^{2}+\lambda \left\|x\right\|^{2}} to find a vector x {\displaystyle x} that is a stable solution to the regression problem. When the system is described by a matrix rather than a vector, this problem can be written as min X ‖ A X − Y ‖ 2 + λ ‖ X ‖ 2 , {\displaystyle \min _{X}\left\|AX-Y\right\|^{2}+\lambda \left\|X\right\|^{2},} where the vector norm enforcing a regularization penalty on x {\displaystyle x} has been extended to a matrix norm on X {\displaystyle X} . Matrix regularization has applications in matrix completion, multivariate regression, and multi-task learning. Ideas of feature and group selection can also be extended to matrices, and these can be generalized to the nonparametric case of multiple kernel learning. == Basic definition == Consider a matrix W {\displaystyle W} to be learned from a set of examples, S = ( X i t , y i t ) {\displaystyle S=(X_{i}^{t},y_{i}^{t})} , where i {\displaystyle i} goes from 1 {\displaystyle 1} to n {\displaystyle n} , and t {\displaystyle t} goes from 1 {\displaystyle 1} to T {\displaystyle T} . Let each input matrix X i {\displaystyle X_{i}} be ∈ R D T {\displaystyle \in \mathbb {R} ^{DT}} , and let W {\displaystyle W} be of size D × T {\displaystyle D\times T} . A general model for the output y {\displaystyle y} can be posed as y i t = ⟨ W , X i t ⟩ F , {\displaystyle y_{i}^{t}=\left\langle W,X_{i}^{t}\right\rangle _{F},} where the inner product is the Frobenius inner product. For different applications the matrices X i {\displaystyle X_{i}} will have different forms, but for each of these the optimization problem to infer W {\displaystyle W} can be written as min W ∈ H E ( W ) + R ( W ) , {\displaystyle \min _{W\in {\mathcal {H}}}E(W)+R(W),} where E {\displaystyle E} defines the empirical error for a given W {\displaystyle W} , and R ( W ) {\displaystyle R(W)} is a matrix regularization penalty. The function R ( W ) {\displaystyle R(W)} is typically chosen to be convex and is often selected to enforce sparsity (using ℓ 1 {\displaystyle \ell ^{1}} -norms) and/or smoothness (using ℓ 2 {\displaystyle \ell ^{2}} -norms). Finally, W {\displaystyle W} is in the space of matrices H {\displaystyle {\mathcal {H}}} with Frobenius inner product ⟨ … ⟩ F {\displaystyle \langle \dots \rangle _{F}} . == General applications == === Matrix completion === In the problem of matrix completion, the matrix X i t {\displaystyle X_{i}^{t}} takes the form X i t = e t ⊗ e i ′ , {\displaystyle X_{i}^{t}=e_{t}\otimes e_{i}',} where ( e t ) t {\displaystyle (e_{t})_{t}} and ( e i ′ ) i {\displaystyle (e_{i}')_{i}} are the canonical basis in R T {\displaystyle \mathbb {R} ^{T}} and R D {\displaystyle \mathbb {R} ^{D}} . In this case the role of the Frobenius inner product is to select individual elements w i t {\displaystyle w_{i}^{t}} from the matrix W {\displaystyle W} . Thus, the output y {\displaystyle y} is a sampling of entries from the matrix W {\displaystyle W} . The problem of reconstructing W {\displaystyle W} from a small set of sampled entries is possible only under certain restrictions on the matrix, and these restrictions can be enforced by a regularization function. For example, it might be assumed that W {\displaystyle W} is low-rank, in which case the regularization penalty can take the form of a nuclear norm. R ( W ) = λ ‖ W ‖ ∗ = λ ∑ i | σ i | , {\displaystyle R(W)=\lambda \left\|W\right\|_{}=\lambda \sum _{i}\left|\sigma _{i}\right|,} where σ i {\displaystyle \sigma _{i}} , with i {\displaystyle i} from 1 {\displaystyle 1} to min D , T {\displaystyle \min D,T} , are the singular values of W {\displaystyle W} . === Multivariate regression === Models used in multivariate regression are parameterized by a matrix of coefficients. In the Frobenius inner product above, each matrix X {\displaystyle X} is X i t = e t ⊗ x i {\displaystyle X_{i}^{t}=e_{t}\otimes x_{i}} such that the output of the inner product is the dot product of one row of the input with one column of the coefficient matrix. The familiar form of such models is Y = X W + b {\displaystyle Y=XW+b} Many of the vector norms used in single variable regression can be extended to the multivariate case. One example is the squared Frobenius norm, which can be viewed as an ℓ 2 {\displaystyle \ell ^{2}} -norm acting either entrywise, or on the singular values of the matrix: R ( W ) = λ ‖ W ‖ F 2 = λ ∑ i ∑ j | w i j | 2 = λ Tr ⁡ ( W ∗ W ) = λ ∑ i σ i 2 . {\displaystyle R(W)=\lambda \left\|W\right\|_{F}^{2}=\lambda \sum _{i}\sum _{j}\left|w_{ij}\right|^{2}=\lambda \operatorname {Tr} \left(W^{}W\right)=\lambda \sum _{i}\sigma _{i}^{2}.} In the multivariate case the effect of regularizing with the Frobenius norm is the same as the vector case; very complex models will have larger norms, and, thus, will be penalized more. === Multi-task learning === The setup for multi-task learning is almost the same as the setup for multivariate regression. The primary difference is that the input variables are also indexed by task (columns of Y {\displaystyle Y} ). The representation with the Frobenius inner product is then X i t = e t ⊗ x i t . {\displaystyle X_{i}^{t}=e_{t}\otimes x_{i}^{t}.} The role of matrix regularization in this setting can be the same as in multivariate regression, but matrix norms can also be used to couple learning problems across tasks. In particular, note that for the optimization problem min W ‖ X W − Y ‖ 2 2 + λ ‖ W ‖ 2 2 {\displaystyle \min _{W}\left\|XW-Y\right\|_{2}^{2}+\lambda \left\|W\right\|_{2}^{2}} the solutions corresponding to each column of Y {\displaystyle Y} are decoupled. That is, the same solution can be found by solving the joint problem, or by solving an isolated regression problem for each column. The problems can be coupled by adding an additional regularization penalty on the covariance of solutions min W , Ω ‖ X W − Y ‖ 2 2 + λ 1 ‖ W ‖ 2 2 + λ 2 Tr ⁡ ( W T Ω − 1 W ) {\displaystyle \min _{W,\Omega }\left\|XW-Y\right\|_{2}^{2}+\lambda _{1}\left\|W\right\|_{2}^{2}+\lambda _{2}\operatorname {Tr} \left(W^{T}\Omega ^{-1}W\right)} where Ω {\displaystyle \Omega } models the relationship between tasks. This scheme can be used to both enforce similarity of solutions across tasks, and to learn the specific structure of task similarity by alternating between optimizations of W {\displaystyle W} and Ω {\displaystyle \Omega } . When the relationship between tasks is known to lie on a graph, the Laplacian matrix of the graph can be used to couple the learning problems. == Spectral regularization == Regularization by spectral filtering has been used to find stable solutions to problems such as those discussed above by addressing ill-posed matrix inversions (see for example Filter function for Tikhonov regularization). In many cases the regularization function acts on the input (or kernel) to ensure a bounded inverse by eliminating small singular values, but it can also be useful to have spectral norms that act on the matrix that is to be learned. There are a number of matrix norms that act on the singular values of the matrix. Frequently used examples include the Schatten p-norms, with p = 1 or 2. For example, matrix regularization with a Schatten 1-norm, also called the nuclear norm, can be used to enforce sparsity in the spectrum of a matrix. This has been used in the context of matrix completion when the matrix in question is believed to have a restricted rank. In this case the optimization problem becomes: min ‖ W ‖ ∗ subject to W i , j = Y i j . {\displaystyle \min \left\|W\right\|_{}~~{\text{ subject to }}~~W_{i,j}=Y_{ij}.} Spectral Regularization is also used to enforce a reduced rank coefficient matrix in multivariate regression. In this setting, a reduced rank coefficient matrix can be found by keeping just the top n {\displaystyle n} singular values, but this can be extended to keep any reduced set of singular values and vectors. == Structured sparsity == Sparse optimization has become the focus of much research interest as a way to find solutions that depend on a small number of variables (see e.g. the Lasso method). In principle, entry-wise sparsity can be enforced by penalizing the entry-wise ℓ 0 {\displaystyle \ell ^{0}} -norm of the matrix, but the ℓ 0 {\displaystyle \ell ^{0}} -norm is not convex. In practice this can be implemented by convex relaxation to the ℓ 1 {\displaystyle \ell ^{1}} -norm. While entry-wise regularization with an ℓ 1 {\displaystyle \ell ^{1}} -norm will find solutions with a small number of nonzero elements, applying an ℓ 1 {

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  Client-side encryption

  Client-side encryption is the cryptographic technique of encrypting data on the sender's side, before it is transmitted to a server such as a cloud storage service. Client-side encryption features an encryption key that is not available to the service provider, making it difficult or impossible for service providers to decrypt hosted data. Client-side encryption allows for the creation of applications whose providers cannot access the data its users have stored, thus offering a high level of privacy. Applications utilizing client-side encryption are sometimes marketed under the misleading or incorrect term "zero-knowledge", but this is a misnomer, as the term zero-knowledge describes something entirely different in the context of cryptography. == Details == Client-side encryption seeks to eliminate the potential for data to be viewed by service providers (or third parties that compel service providers to deliver access to data), client-side encryption ensures that data and files that are stored in the cloud can only be viewed on the client-side of the exchange. This prevents data loss and the unauthorized disclosure of private or personal files, providing increased peace of mind for its users. Current recommendations by industry professionals as well as academic scholars offer great vocal support for developers to include client-side encryption to protect the confidentiality and integrity of information. === Examples of services that use client-side encryption by default === Tresorit MEGA Cryptee Cryptomator === Examples of services that optionally support client-side encryption === Apple iCloud offers optional client-side encryption when "Advanced Data Protection for iCloud" is enabled. Google Drive, Google Docs, Google Meet, Google Calendar, and Gmail — However, as of Jul 2024, optional client-side encryption features are only available to paid users. === Examples of services that do not support client-side encryption === Dropbox === Examples of client-side encrypted services that no longer exist === SpiderOak Backup

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  Thirst trap

  A thirst trap is a type of social media post intended to entice viewers sexually. It refers to a viewer's "thirst", a colloquialism likening sexual frustration to dehydration, implying desperation, with the afflicted individual being described as "thirsty". The phrase entered into the lexicon in the late 1990s, but is most related to Internet slang that developed in the early 2010s. Its meaning has changed over time, previously referring to a graceless need for approval, affection or attention. == History == The term thirst trap originated within selfie culture, though its precise origins remain unclear. An early use of the phrase with reference to dehydration appears in the 1999 book Running for Dummies by Florence Griffith Joyner and John Hanc, where it referred to the deceptive sensation of thirst being quenched after initial fluid intake, advising continued hydration to avoid the so-called "thirst trap." The modern usage of thirst trap resurfaced around 2011 on platforms such as Twitter and Urban Dictionary, coinciding with the growing popularity of Snapchat, Instagram, and dating apps like Tinder and Grindr. In 2011, Urban Dictionary defined it as "any statement used to intentionally create attention or 'thirst'." By 2018, the term had entered mainstream discourse, appearing in outlets such as The New York Times and GQ without the need for explanation. == Usage of the term == Often, the term thirst trap describes an attractive picture of an individual that they post online. Thirst trap can also describe a digital heartthrob. For instance, former Canadian prime minister Justin Trudeau has been described as a political thirst trap. It has also been described as a modern form of "fishing for compliments". == Motivation == Thirst trapping may be driven by a variety of motives. Individuals often seek attention through "likes" and comments on social media, which can offer a temporary sense of validation and improved self-esteem. It can also serve as an outlet for expressing one's sexuality or enhancing a personal brand. In some cases, sharing such content may provide financial gain. Others might post thirst traps to cope with emotional distress, such as after breakup, or to spite a former lover. Sharing a thirst trap has also been used as a way to connect in times of social isolation (e.g. COVID-19 pandemic). From a physiological standpoint, endorphins and neurotransmitters like oxytocin and dopamine are released during sexual contact. It has been speculated outside of the academic setting that sharing and engaging with thirst traps may elicit similar pleasure responses. == Methodology == Methodologies have developed to take an optimal thirst trap photo. Reporting for Vice magazine, Graham Isador found several of his social network contacts spent a lot of time considering how to take the best photo and what text they should use. They considered angles and lighting. Sometimes they made use of the self-timer feature available on some cameras. Often, body parts are put on display without being too explicit (e.g. bulges of male genitalia, breast cleavage, abdominal muscles, pectoral muscles, backs, buttocks). Often, the thirst trap is accompanied by a caption. For instance, in October 2019, actress Tracee Ellis Ross posted bikini pictures on Instagram with a caption that included the message: "I've worked so hard to feel good in my skin and to build a life that truly matches me and I'm in it and it feels good. ... No filter, no retouch 47 year old thirst trap! Boom!" On Instagram, #ThirstTrapThursdays is a popular tag. Followers reply in turn after a posting. == Variations == "Gatsbying" is a variation of the thirst trap, where one puts posts on social media to attract the attention of a particular individual. The term alludes to the novel The Great Gatsby where the character Jay Gatsby would throw extravagant parties to attract the attention of his love interest, Daisy. "Instagrandstanding" is an alternative name for this. "Wholesome trapping" has developed, where one posts pictures of more meaningful aspects of life, such as spending time with friends or doing outdoor activities. == Criticism == Psychotherapist Lisa Brateman has criticized thirst traps as an unhealthy method of receiving external validation. This desire for external validation can be addictive. Thirst traps can cause pressure to maintain a good physical appearance, and therefore cause self-esteem issues. Additionally, thirst traps are often highly choreographed and thus present a distorted perception of reality. The manufacturing of thirst traps can be limited when one enters a relationship or with time as the body ages. In some cases, thirst traps can lead to harassment and online bullying. In April 2020, model Chrissy Teigen posted a video of herself wearing a black one-piece swimsuit, and she received a multitude of negative comments that constituted bullying and body shaming.

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  Undeniable signature

  An undeniable signature is a digital signature scheme which allows the signer to be selective to whom they allow to verify signatures. The scheme adds explicit signature repudiation, preventing a signer later refusing to verify a signature by omission; a situation that would devalue the signature in the eyes of the verifier. It was invented by David Chaum and Hans van Antwerpen in 1989. == Overview == In this scheme, a signer possessing a private key can publish a signature of a message. However, the signature reveals nothing to a recipient/verifier of the message and signature without taking part in either of two interactive protocols: Confirmation protocol, which confirms that a candidate is a valid signature of the message issued by the signer, identified by the public key. Disavowal protocol, which confirms that a candidate is not a valid signature of the message issued by the signer. The motivation for the scheme is to allow the signer to choose to whom signatures are verified. However, that the signer might claim the signature is invalid at any later point, by refusing to take part in verification, would devalue signatures to verifiers. The disavowal protocol distinguishes these cases removing the signer's plausible deniability. It is important that the confirmation and disavowal exchanges are not transferable. They achieve this by having the property of zero-knowledge; both parties can create transcripts of both confirmation and disavowal that are indistinguishable, to a third-party, of correct exchanges. The designated verifier signature scheme improves upon deniable signatures by allowing, for each signature, the interactive portion of the scheme to be offloaded onto another party, a designated verifier, reducing the burden on the signer. == Zero-knowledge protocol == The following protocol was suggested by David Chaum. A group, G, is chosen in which the discrete logarithm problem is intractable, and all operation in the scheme take place in this group. Commonly, this will be the finite cyclic group of order p contained in Z/nZ, with p being a large prime number; this group is equipped with the group operation of integer multiplication modulo n. An arbitrary primitive element (or generator), g, of G is chosen; computed powers of g then combine obeying fixed axioms. Alice generates a key pair, randomly chooses a private key, x, and then derives and publishes the public key, y = gx. === Message signing === Alice signs the message, m, by computing and publishing the signature, z = mx. === Confirmation (i.e., avowal) protocol === Bob wishes to verify the signature, z, of m by Alice under the key, y. Bob picks two random numbers: a and b, and uses them to blind the message, sending to Alice: c = magb. Alice picks a random number, q, uses it to blind, c, and then signing this using her private key, x, sending to Bob: s1 = cgq ands2 = s1x. Note that s1x = (cgq)x = (magb)xgqx = (mx)a(gx)b+q = zayb+q. Bob reveals a and b. Alice verifies that a and b are the correct blind values, then, if so, reveals q. Revealing these blinds makes the exchange zero knowledge. Bob verifies s1 = cgq, proving q has not been chosen dishonestly, and s2 = zayb+q, proving z is valid signature issued by Alice's key. Note that zayb+q = (mx)a(gx)b+q. Alice can cheat at step 2 by attempting to randomly guess s2. === Disavowal protocol === Alice wishes to convince Bob that z is not a valid signature of m under the key, gx; i.e., z ≠ mx. Alice and Bob have agreed an integer, k, which sets the computational burden on Alice and the likelihood that she should succeed by chance. Bob picks random values, s ∈ {0, 1, ..., k} and a, and sends: v1 = msga and v2 = zsya, where exponentiating by a is used to blind the sent values. Note that v2 = zsya = (mx)s(gx)a = v1x. Alice, using her private key, computes v1x and then the quotient, v1xv2−1 = (msga)x(zsgxa)−1 = msxz−s = (mxz−1)s. Thus, v1xv2−1 = 1, unless z ≠ mx. Alice then tests v1xv2−1 for equality against the values: (mxz−1)i for i ∈ {0, 1, …, k}; which are calculated by repeated multiplication of mxz−1 (rather than exponentiating for each i). If the test succeeds, Alice conjectures the relevant i to be s; otherwise, she conjectures random value. Where z = mx, (mxz−1)i = v1xv2−1 = 1 for all i, s is unrecoverable. Alice commits to i: she picks a random r and sends hash(r, i) to Bob. Bob reveals a. Alice confirms that a is the correct blind (i.e., v1 and v2 can be generated using it), then, if so, reveals r. Revealing these blinds makes the exchange zero knowledge. Bob checks hash(r, i) = hash(r, s), proving Alice knows s, hence z ≠ mx. If Alice attempts to cheat at step 3 by guessing s at random, the probability of succeeding is 1/(k + 1). So, if k = 1023 and the protocol is conducted ten times, her chances are 1 to 2100.

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  Integrated writing environment

  An integrated writing environment (IWE) is software that provides comprehensive writing and knowledge management functionality for writers and information workers. IWEs enable writers and information workers to perform a variety of tasks related to the document in the IWE in a single environment. This provides a distraction-free workspace and streamlined writing experience. IWEs provide similar efficiency and functionality benefits to writers and information professionals that integrated development environments (IDEs) provide to software developers. == Overview == IWEs are designed to maximize productivity and help improve the quality of written work by integrating together tools that allow users to work effectively in a single application. The IWE features may include integrated content search, reversion management, outlining, note management, and reference management, as may be suitable for the target field of use. == List of IWEs == Celtx This IWE is intended for screenplay writers and has screenplay writing and management tools. Celtex provides tools for the pre-production work phase, story development, storyboarding, script breakdowns, production scheduling, and reports. Scrivener This IWE targets novel, research paper, and script writing. Scrivener provides tools to organize notes and research documents for easy access and referencing. After completing the writing, Scrivener allows the user to export the document to formats supported by common word processors, such as Microsoft Word. TeXstudio This IWE targets LaTeX documents and provides interactive spelling checker, code folding, and syntax highlighting.

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  Kerckhoffs's principle

  Kerckhoffs's principle (also called Kerckhoffs's desideratum, assumption, axiom, doctrine or law) of cryptography was stated by the Dutch cryptographer Auguste Kerckhoffs in the 19th century. The principle holds that a cryptosystem should be secure, even if everything about the system, except the key, is public knowledge. This concept is widely embraced by cryptographers, in contrast to security through obscurity, which is not. Kerckhoffs's principle was phrased by the American mathematician Claude Shannon as "the enemy knows the system", i.e., "one ought to design systems under the assumption that the enemy will immediately gain full familiarity with them". In that form, it is called Shannon's maxim. Another formulation by American researcher and professor Steven M. Bellovin is: In other words—design your system assuming that your opponents know it in detail. (A former official at NSA's National Computer Security Center told me that the standard assumption there was that serial number 1 of any new device was delivered to the Kremlin.) == Origins == The invention of telegraphy radically changed military communications and increased the number of messages that needed to be protected from the enemy dramatically, leading to the development of field ciphers which had to be easy to use without large confidential codebooks prone to capture on the battlefield. It was this environment which led to the development of Kerckhoffs's requirements. Auguste Kerckhoffs was a professor of German language at Ecole des Hautes Etudes Commerciales (HEC) in Paris. In early 1883, Kerckhoffs's article, La Cryptographie Militaire, was published in two parts in the Journal of Military Science, in which he stated six design rules for military ciphers. Translated from French, they are: The system must be practically, if not mathematically, indecipherable; It should not require secrecy, and it should not be a problem if it falls into enemy hands; It must be possible to communicate and remember the key without using written notes, and correspondents must be able to change or modify it at will; It must be applicable to telegraph communications; It must be portable, and should not require several persons to handle or operate; Lastly, given the circumstances in which it is to be used, the system must be easy to use and should not be stressful to use or require its users to know and comply with a long list of rules. Some are no longer relevant given the ability of computers to perform complex encryption. The second rule, now known as Kerckhoffs's principle, is still critically important. == Explanation of the principle == Kerckhoffs viewed cryptography as a rival to, and a better alternative than, steganographic encoding, which was common in the nineteenth century for hiding the meaning of military messages. One problem with encoding schemes is that they rely on humanly-held secrets such as "dictionaries" which disclose for example, the secret meaning of words. Steganographic-like dictionaries, once revealed, permanently compromise a corresponding encoding system. Another problem is that the risk of exposure increases as the number of users holding the secrets increases. Nineteenth century cryptography, in contrast, used simple tables which provided for the transposition of alphanumeric characters, generally given row-column intersections which could be modified by keys which were generally short, numeric, and could be committed to human memory. The system was considered "indecipherable" because tables and keys do not convey meaning by themselves. Secret messages can be compromised only if a matching set of table, key, and message falls into enemy hands in a relevant time frame. Kerckhoffs viewed tactical messages as only having a few hours of relevance. Systems are not necessarily compromised, because their components (i.e. alphanumeric character tables and keys) can be easily changed. === Advantage of secret keys === Using secure cryptography is supposed to replace the difficult problem of keeping messages secure with a much more manageable one, keeping relatively small keys secure. A system that requires long-term secrecy for something as large and complex as the whole design of a cryptographic system obviously cannot achieve that goal. It only replaces one hard problem with another. However, if a system is secure even when the enemy knows everything except the key, then all that is needed is to manage keeping the keys secret. There are a large number of ways the internal details of a widely used system could be discovered. The most obvious is that someone could bribe, blackmail, or otherwise threaten staff or customers into explaining the system. In war, for example, one side will probably capture some equipment and people from the other side. Each side will also use spies to gather information. If a method involves software, someone could do memory dumps or run the software under the control of a debugger in order to understand the method. If hardware is being used, someone could buy or steal some of the hardware and build whatever programs or gadgets needed to test it. Hardware can also be dismantled so that the chip details can be examined under the microscope. === Maintaining security === A generalization some make from Kerckhoffs's principle is: "The fewer and simpler the secrets that one must keep to ensure system security, the easier it is to maintain system security." Bruce Schneier ties it in with a belief that all security systems must be designed to fail as gracefully as possible: Kerckhoffs's principle applies beyond codes and ciphers to security systems in general: every secret creates a potential failure point. Secrecy, in other words, is a prime cause of brittleness—and therefore something likely to make a system prone to catastrophic collapse. Conversely, openness provides ductility. Any security system depends crucially on keeping some things secret. However, Kerckhoffs's principle points out that the things kept secret ought to be those least costly to change if inadvertently disclosed. For example, a cryptographic algorithm may be implemented by hardware and software that is widely distributed among users. If security depends on keeping that secret, then disclosure leads to major logistic difficulties in developing, testing, and distributing implementations of a new algorithm – it is "brittle". On the other hand, if keeping the algorithm secret is not important, but only the keys used with the algorithm must be secret, then disclosure of the keys simply requires the simpler, less costly process of generating and distributing new keys. == Applications == In accordance with Kerckhoffs's principle, the majority of civilian cryptography makes use of publicly known algorithms. By contrast, ciphers used to protect classified government or military information are often kept secret (see Type 1 encryption). However, it should not be assumed that government/military ciphers must be kept secret to maintain security. It is possible that they are intended to be as cryptographically sound as public algorithms, and the decision to keep them secret is in keeping with a layered security posture. == Security through obscurity == It is moderately common for companies to keep the inner workings of a system secret. Some argue this "security by obscurity" makes the product safer and less vulnerable to attack. A counter-argument is that keeping the innards secret may improve security in the short term, but in the long run, only systems that have been published and analyzed should be trusted. Steven Bellovin and Randy Bush commented: Security Through Obscurity Considered Dangerous Hiding security vulnerabilities in algorithms, software, and/or hardware decreases the likelihood they will be repaired and increases the likelihood that they can and will be exploited. Discouraging or outlawing discussion of weaknesses and vulnerabilities is extremely dangerous and deleterious to the security of computer systems, the network, and its citizens. Open Discussion Encourages Better Security The long history of cryptography and cryptoanalysis has shown time and time again that open discussion and analysis of algorithms exposes weaknesses not thought of by the original authors, and thereby leads to better and more secure algorithms. As Kerckhoffs noted about cipher systems in 1883 [Kerc83], "Il faut qu'il n'exige pas le secret, et qu'il puisse sans inconvénient tomber entre les mains de l'ennemi." (Roughly, "the system must not require secrecy and must be able to be stolen by the enemy without causing trouble.")

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  Visual cryptography

  Visual cryptography is a cryptographic technique which allows visual information (pictures, text, etc.) to be encrypted in such a way that the decrypted information appears as a visual image. One of the best-known techniques has been credited to Moni Naor and Adi Shamir, who developed it in 1994. They demonstrated a visual secret sharing scheme, where a binary image was broken up into n shares so that only someone with all n shares could decrypt the image, while any n − 1 shares revealed no information about the original image. Each share was printed on a separate transparency, and decryption was performed by overlaying the shares. When all n shares were overlaid, the original image would appear. There are several generalizations of the basic scheme including k-out-of-n visual cryptography, and using opaque sheets but illuminating them by multiple sets of identical illumination patterns under the recording of only one single-pixel detector, which exposed the image. Using a similar idea, transparencies can be used to implement a one-time pad encryption, where one transparency is a shared random pad, and another transparency acts as the ciphertext. Normally, there is an expansion of space requirement in visual cryptography. But if one of the two shares is structured recursively, the efficiency of visual cryptography can be increased to 100%. Some antecedents of visual cryptography are in patents from the 1960s. Other antecedents are in the work on perception and secure communication. Visual cryptography can be used to protect biometric templates in which decryption does not require any complex computations. == Example == In this example, the binary image has been split into two component images. Each component image has a pair of pixels for every pixel in the original image. These pixel pairs are shaded black or white according to the following rule: if the original image pixel was black, the pixel pairs in the component images must be complementary; randomly shade one ■□, and the other □■. When these complementary pairs are overlapped, they will appear dark gray. On the other hand, if the original image pixel was white, the pixel pairs in the component images must match: both ■□ or both □■. When these matching pairs are overlapped, they will appear light gray. So, when the two component images are superimposed, the original image appears. However, without the other component, a component image reveals no information about the original image; it is indistinguishable from a random pattern of ■□ / □■ pairs. Moreover, if you have one component image, you can use the shading rules above to produce a counterfeit component image that combines with it to produce any image at all. == (2, n) visual cryptography sharing case == Sharing a secret with an arbitrary number of people, n, such that at least 2 of them are required to decode the secret is one form of the visual secret sharing scheme presented by Moni Naor and Adi Shamir in 1994. In this scheme we have a secret image which is encoded into n shares printed on transparencies. The shares appear random and contain no decipherable information about the underlying secret image, however if any 2 of the shares are stacked on top of one another the secret image becomes decipherable by the human eye. Every pixel from the secret image is encoded into multiple subpixels in each share image using a matrix to determine the color of the pixels. In the (2, n) case, a white pixel in the secret image is encoded using a matrix from the following set, where each row gives the subpixel pattern for one of the components: {all permutations of the columns of} : C 0 = [ 1 0 . . . 0 1 0 . . . 0 . . . 1 0 . . . 0 ] . {\displaystyle \mathbf {C_{0}=} {\begin{bmatrix}1&0&...&0\\1&0&...&0\\...\\1&0&...&0\end{bmatrix}}.} While a black pixel in the secret image is encoded using a matrix from the following set: {all permutations of the columns of} : C 1 = [ 1 0 . . . 0 0 1 . . . 0 . . . 0 0 . . . 1 ] . {\displaystyle \mathbf {C_{1}=} {\begin{bmatrix}1&0&...&0\\0&1&...&0\\...\\0&0&...&1\end{bmatrix}}.} For instance in the (2,2) sharing case (the secret is split into 2 shares and both shares are required to decode the secret) we use complementary matrices to share a black pixel and identical matrices to share a white pixel. Stacking the shares we have all the subpixels associated with the black pixel now black while 50% of the subpixels associated with the white pixel remain white. == Cheating the (2, n) visual secret sharing scheme == Horng et al. proposed a method that allows n − 1 colluding parties to cheat an honest party in visual cryptography. They take advantage of knowing the underlying distribution of the pixels in the shares to create new shares that combine with existing shares to form a new secret message of the cheaters choosing. We know that 2 shares are enough to decode the secret image using the human visual system. But examining two shares also gives some information about the 3rd share. For instance, colluding participants may examine their shares to determine when they both have black pixels and use that information to determine that another participant will also have a black pixel in that location. Knowing where black pixels exist in another party's share allows them to create a new share that will combine with the predicted share to form a new secret message. In this way a set of colluding parties that have enough shares to access the secret code can cheat other honest parties. == Visual steganography == 2×2 subpixels can also encode a binary image in each component image. For example, each white pixel of each component image could be represented by two black subpixels, while each black pixel represented by three black subpixels. When overlaid, each white pixel of the secret image is represented by three black subpixels, while each black pixel is represented by all four subpixels black. Each corresponding pixel in the component images is randomly rotated to avoid orientation leaking information about the secret image. == In popular culture == In "Do Not Forsake Me Oh My Darling", a 1967 episode of TV series The Prisoner, the protagonist uses a visual cryptography overlay of multiple transparencies to reveal a secret message – the location of a scientist friend who had gone into hiding.

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