Social media is being increasingly used for health awareness. It is not only used to promote health and wellness but also to motivate and guide public for various disease and ailments. Use of social media was proven to be cornerstone for awareness during COVID-19 management. In recent times, it is one of the most cost effective tool for cardiovascular health awareness since it can be used to motivate people for adoption of healthy lifestyle practices. Over the span of a decade, and Doctor Mike utilized social media to significantly impact the public about cardiovascular health awareness. == Background == Social media is proven to be useful for various chronic and incurable diseases where patients form groups and connect for sharing of knowledge. Similarly, health professionals, health institutions, and various other individuals and organizations have their own social media accounts for health information, awareness, guidance, or motivation for their patients. The utilization of social media for health awareness campaigns has become increasingly prevalent in recent years. The history of utilizing social media in health campaigns can be traced back to the early 2000s with the rise of platforms such as Facebook, Twitter, and YouTube. == Health campaigns == Health campaigns especially for chronic diseases like cancer and heart diseases are increasingly common on different social media platforms because social media serves as a cost-effective medium for launching and promoting health campaigns. Many organizations and governmental bodies use platforms like Twitter and Instagram to reach a wide audience. This wide outreach gives health campaigns more attention and support while raising awareness of their specific cause. Recently, there have been increasing calls for health organizations to involve the public and consumer groups in their social media health campaigns to ensure their acceptability with the target audience, encouraging use of collaborations and co-design of messages. == Research == When incorporating social media into health research recruitment, there is potential for a greater number of individuals to participate. Social media allows researchers to reach a wide range of participants while also allowing for recruitment 24 hours a day. There are many health organizations with large social media followings to allow them to reach a large amount of individuals. If these organizations pair with researchers and post flyers or make posts about a study they may be able to find the population that they are looking for. Although there are positives to using social media for health research recruitment, looking at the issues is important. Using this method in recruitment may cause competition between companies for the attention of the users. Another important point is that this is dependent on the type of health condition that is being researched. For chronic conditions, there are many organizations and platforms for support while for acute illnesses, there are not as many organizations that would be able to promote these studies and post for outreach. == Patient education == Patients increasingly turn to social media for health communication and health-related information. Online health communities, forums and blogs enable individuals to share their experiences, offer support, and seek advice from peers. Healthcare professionals also use social media to provide valuable insights and address common health concerns. The use of social media for patient education allows individuals to gain more information for their illness or disease along with gaining support from individuals who may be experiencing the same. Many health organizations such as cancer organizations or organizations for chronic health conditions often have social media platforms that allow individuals to connect and even share their own stories. Peer support is beneficial to patients emotionally and even for them to understand their condition and how to cope. Another way that social media allows individuals to gain more information is the improvement of health literacy. Medical jargon can be confusing for individuals especially when they are newly diagnosed with an illness or disease. Social media has been able to create platforms that explain the information that individuals may need when they are newly diagnosed or if they just want to learn more about their illness. Medical conditions can be confusing but using social media may allow for individuals to develop a better understanding in a manner that they understand. When patients have a better understanding of their health there will be a result of better health outcomes. == Misinformation == While social media is a powerful tool for health awareness, it comes with challenges. Misinformation can spread rapidly, potentially leading to incorrect or harmful health practices. Ensuring the accuracy of health-related information on social media is an ongoing concern. Health misinformation can be easily spread through social media to large amounts of individuals which can make this dangerous. Often, critics will question whether health-related information that is shared online is credible. Social media does not require the amount of regulation that could prevent false medical information from being disseminated online. According to The Influencer Effect: Exploring the persuasive communication tactics of social media influencers in the health and wellness industry by Deborah Deutsch, "the information shared is often lacking accepted scientific evidence or is contrary to industry standards, and, at times, deceptive, unethical, and misleading." One example of this was in 2020, when President Donald Trump said in speeches and on Twitter that hydroxychloroquine and chloroquine could be used to treat COVID-19. While these drugs are antimalaria, it was being spread that they could be used for COVID-19. This resulted in increased deaths and individuals falling ill from taking this drug and the misinformation that was spread about this drug. Spreading misinformation regarding health is one of the biggest concerns when using social media for health awareness. When spreading misinformation about health there is an increase in confusion about what is true and what is false regardless of who is saying this information. Along with the confusion of the public, there is a sense of mistrust that is a consequence of misinformation. Individuals are seeing different opinions which leads people to a situation where they do not know who to trust. While health misinformation is one of the largest issues, there are ways to help prevent it. As individuals, it is important to know where you are getting your information from and learn how to identify what is misinformation and avoid the spread of it. == Privacy and ethical issues == The sharing of personal health information on social media raises privacy and ethical concerns. Striking a balance between raising awareness and respecting individuals' privacy remains a delicate issue.
Computers & Graphics
Computers & Graphics is a peer-reviewed scientific journal that covers computer graphics and related subjects such as data visualization, human-computer interaction, virtual reality, and augmented reality. It was established in 1975 and originally published by Pergamon Press. It is now published by Elsevier, which acquired Pergamon Press in 1991. From 2018 to 2022 Graphics and Visual Computing was an open access sister journal sharing the same editorial team and double-blind peer-review policies. It has since merged into GMOD, the International Journal of Graphical Models. == History == The journal was established in 1975 by founding editor-in-chief Robert Schiffman (University of Colorado, Boulder), as Computers & Graphics-UK. Schiffman, who co-organized the first SIGGRAPH conference in 1974, had the conference proceedings published as the first issue of the journal. He was succeeded in 1978 by Larry Feeser (Rensselaer Polytechnic Institute). In 1983 José Luis Encarnação (Technische Hochschule Darmstadt) took over. Joaquim Jorge (University of Lisbon) has been Editor-in-Chief since 2007. == Replicability == The journal is working with the Graphics Replicability Stamp Initiative to promote replicable results in publication. == Abstracting and indexing == The journal is abstracted and indexed in: Current Contents/Engineering, Computing & Technology EBSCO databases Ei Compendex Inspec ProQuest databases Science Citation Index Expanded Scopus Chinese Computer Federation/Recommended List of International Conferences and Journals on CAD & Graphics and Multimedia. According to the Journal Citation Reports, the journal has a 2022 impact factor of 2.5.
End-to-end encryption
End-to-end encryption (E2EE) is a method of implementing a secure communication system where only the sender and intended recipient can read the messages. No one else, including the system provider, telecom providers, Internet providers or malicious actors, can access the cryptographic keys needed to read or send messages. End-to-end encryption prevents data from being read or secretly modified, except by the sender and intended recipients. In many applications, messages are relayed from a sender to some recipients by a service provider. In an E2EE-enabled service, messages are encrypted on the sender's device such that no third party, including the service provider, has the means to decrypt them. The recipients retrieve encrypted messages and decrypt them independently on their own devices. Since third parties cannot decrypt the data being communicated or stored, services with E2EE are better at protecting user data from data breaches and espionage. Computer security experts, digital freedom organizations, and human rights activists advocate for the use of E2EE due to its security and privacy benefits, including its ability to resist mass surveillance. Popular messaging apps like WhatsApp, iMessage, Facebook Messenger, and Signal use end-to-end encryption for chat messages, with some also supporting E2EE of voice and video calls. As of May 2025, WhatsApp is the most widely used E2EE messaging service, with over 3 billion users. Meanwhile, Signal with an estimated 70 million users, is regarded as the current gold standard in secure messaging by cryptographers, protestors, and journalists. Since end-to-end encrypted services cannot offer decrypted messages in response to government requests, the proliferation of E2EE has been met with controversy. Around the world, governments, law enforcement agencies, and child protection groups have expressed concerns over its impact on criminal investigations. As of 2025, some governments have successfully passed legislation targeting E2EE, such as Australia's Telecommunications and Other Legislation Amendment Act (2018) and the Online Safety Act (2023) in the UK. Other attempts at restricting E2EE include the EARN IT Act in the US and the Child Sexual Abuse Regulation in the EU.[1] Nevertheless, some government bodies such as the UK's Information Commissioner's Office and the US's Cybersecurity and Infrastructure Security Agency (CISA) have argued for the use of E2EE, with Jeff Greene of the CISA advising that "encryption is your friend" following the discovery of the Salt Typhoon espionage campaign in 2024. == Definitions == End-to-end encryption is a means of ensuring the security of communications in applications like secure messaging. Under E2EE, messages are encrypted on the sender's device such that they can be decoded only by the final recipient's device. In many non-E2EE messaging systems, including email and many chat platforms, messages pass through intermediaries and are stored by a third party service provider, from which they are retrieved by the recipient. Even if messages are encrypted, they are only encrypted 'in transit', and are thus accessible by the service provider. Server-side disk encryption is also distinct from E2EE because it does not prevent the service provider from viewing the information, as they have the encryption keys and can simply decrypt it. The term "end-to-end encryption" originally only meant that the communication is never decrypted during its transport from the sender to the receiver. For example, around 2003, E2EE was proposed as an additional layer of encryption for GSM or TETRA, in addition to the existing radio encryption protecting the communication between the mobile device and the network infrastructure. This has been standardized by SFPG for TETRA. Note that in TETRA, the keys are generated by a Key Management Centre (KMC) or a Key Management Facility (KMF), not by the communicating users. Later, around 2014, the meaning of "end-to-end encryption" started to evolve when WhatsApp encrypted a portion of its network, requiring that not only the communication stays encrypted during transport, but also that the provider of the communication service is not able to decrypt the communications—maliciously or when requested by law enforcement agencies. Similarly, messages must be undecryptable in transit by attackers through man-in-the-middle attacks. This new meaning is now the widely accepted one. == Motivations == The lack of end-to-end encryption can allow service providers to easily provide search and other features, or to scan for illegal and unacceptable content. However, it also means that content can be read by anyone who has access to the data stored by the service provider, by design or via a backdoor. This can be a concern in many cases where privacy is important, such as in governmental and military communications, financial transactions, and when sensitive information such as health and biometric data are sent. If this content were shared without E2EE, a malicious actor or adversarial government could obtain it through unauthorized access or subpoenas targeted at the service provider. E2EE alone does not guarantee privacy or security. For example, the data may be held unencrypted on the user's own device or accessed through their own app if their credentials are compromised. == Modern implementations == === Messaging === In May 2026, Meta ended support for end-to-end encryption (E2EE) on Instagram, reversing a previous commitment to expand the technology across its messaging services. The company justified the move as a measure to mitigate fraudulent activity and facilitate the detection of harmful content. The decision highlighted a conflict between digital privacy and online safety; while child protection organizations supported the change to better identify predatory behavior, privacy advocates argued that removing E2EE compromises user security. As of 2025, messaging apps like Signal and WhatsApp are designed to exclusively use end-to-end encryption. Both Signal and WhatsApp use the Signal Protocol. Other messaging apps and protocols that support end-to-end encryption include Facebook Messenger, iMessage, Telegram, Matrix, and Keybase. Although Telegram supports end-to-end encryption, it has been criticized for not enabling it by default, instead supporting E2EE through opt-in "secret chats". As of 2020, Telegram did not support E2EE for group chats and no E2EE on its desktop clients. In 2022, after controversy over the use of Facebook Messenger messages in an abortion lawsuit in Nebraska, Facebook added support for end-to-end encryption in the Messenger app. Writing for Wired, technologist Albert Fox Cahn criticized Messenger's approach to end-to-end encryption, which required the user to opt into E2EE for each conversation and split the message thread into two chats which were easy for users to confuse. In December 2023, Facebook announced plans to enable end-to-end encryption by default despite pressure from British law enforcement agencies. As of 2016, many server-based communications systems did not include end-to-end encryption. These systems can only guarantee the protection of communications between clients and servers, meaning that users have to trust the third parties who are running the servers with the sensitive content. End-to-end encryption is regarded as safer because it reduces the number of parties who might be able to interfere or break the encryption. In the case of instant messaging, users may use a third-party client or plugin to implement an end-to-end encryption scheme over an otherwise non-E2EE protocol. === Audio and video conferencing === Signal and WhatsApp use end-to-end encryption for audio and video calls. Since 2020, Signal has also supported end-to-encrypted video calls. In 2024, Discord added end-to-end encryption for audio and video calls, voice channels, and certain live streams. However, they had no plans to implement E2EE for messages. In 2020, after acquiring Keybase, Zoom announced end-to-end encryption would be limited to paid accounts. Following criticism from human rights advocates, Zoom extended the feature to all users with accounts. In 2021, Zoom settled an $85M class action lawsuit over past misrepresentation about end-to-end encryption. The FTC confirmed Zoom previously retained access to meeting keys. === Other uses === Some encrypted backup and file sharing services provide client-side encryption. Nextcloud and MEGA, offer end-to-end encryption of shared files. The term "end-to-end encryption" is sometimes incorrectly used to describe client-side encryption. Some non-E2EE systems, such as Lavabit and Hushmail, have described themselves as offering "end-to-end" encryption when they did not. == Law enforcement and regulation == In 2022, Facebook Messenger came under scrutiny because the messages between a mother and daughter in Nebraska were used to seek criminal charges in an abortion-rel
Digital entertainment
Digital entertainment Industry includes, but is not restricted to, any combination of the following industries (that themselves have a considerable degree of overlap): digital media new media video on demand video games interactive entertainment online gambling mobile entertainment social media streaming services "Digital entertainment", largely a hard to define marketing term, rests upon entertainment technology and ultimately on the enabling basic technologies computers, Internet/World Wide Web, digital rights management, multimedia and streaming media. Apart from pure entertainment, the term rests upon the observation that already in 2011 in the UK, for example, "nearly half of people’s waking hours are spent using media content and communications services" ("screen time"). Digital entertainment is inextricably connected with digital marketing. People who follow influencers on social media for entertainment will receive a fair share of advertising at the same time. Digital merchandise is distributed with every computer game and popup ads or similar are ubiquitous in the online (gaming) world.
FutureMedia
FutureMedia is a program that analyzes the state and future of digital, social, and mobile media. It functions as a collaborative initiative at Georgia Tech and the Georgia Tech Research Institute. FutureMedia consults approximately 500 faculty members working in those fields. == History == In 2019, Future Media expanded into the Direct-To-Consumer market by acquiring Australian watchmaker Oak & Jackal. == Programs == === FutureMedia Fest === The organization most recently hosted FutureMedia Fest 2010, a four-day conference (Oct 4–7, 2010) with a keynote addresses from Michael Jones, the chief technology advocate at Google. The event featured panels, workshops, and technology demonstrations. === FutureMedia Outlook === Contemporaneous with FutureMedia Fest 2010, the organization released the FutureMedia Outlook, an analysis of the future of media, concentrating on six major trends in those fields, including information overload, personalization, data integrity, an expectation of multimedia, augmented reality, and collaborative software.
Scale space implementation
In the areas of computer vision, image analysis and signal processing, the notion of scale-space representation is used for processing measurement data at multiple scales, and specifically enhance or suppress image features over different ranges of scale (see the article on scale space). A special type of scale-space representation is provided by the Gaussian scale space, where the image data in N dimensions is subjected to smoothing by Gaussian convolution. Most of the theory for Gaussian scale space deals with continuous images, whereas one when implementing this theory will have to face the fact that most measurement data are discrete. Hence, the theoretical problem arises concerning how to discretize the continuous theory while either preserving or well approximating the desirable theoretical properties that lead to the choice of the Gaussian kernel (see the article on scale-space axioms). This article describes basic approaches for this that have been developed in the literature, see also for an in-depth treatment regarding the topic of approximating the Gaussian smoothing operation and the Gaussian derivative computations in scale-space theory, and for a complementary treatment regarding hybrid discretization methods. == Statement of the problem == The Gaussian scale-space representation of an N-dimensional continuous signal, f C ( x 1 , ⋯ , x N , t ) , {\displaystyle f_{C}\left(x_{1},\cdots ,x_{N},t\right),} is obtained by convolving fC with an N-dimensional Gaussian kernel: g N ( x 1 , ⋯ , x N , t ) . {\displaystyle g_{N}\left(x_{1},\cdots ,x_{N},t\right).} In other words: L ( x 1 , ⋯ , x N , t ) = ∫ u 1 = − ∞ ∞ ⋯ ∫ u N = − ∞ ∞ f C ( x 1 − u 1 , ⋯ , x N − u N , t ) ⋅ g N ( u 1 , ⋯ , u N , t ) d u 1 ⋯ d u N . {\displaystyle L\left(x_{1},\cdots ,x_{N},t\right)=\int _{u_{1}=-\infty }^{\infty }\cdots \int _{u_{N}=-\infty }^{\infty }f_{C}\left(x_{1}-u_{1},\cdots ,x_{N}-u_{N},t\right)\cdot g_{N}\left(u_{1},\cdots ,u_{N},t\right)\,du_{1}\cdots du_{N}.} However, for implementation, this definition is impractical, since it is continuous. When applying the scale space concept to a discrete signal fD, different approaches can be taken. This article is a brief summary of some of the most frequently used methods. == Separability == Using the separability property of the Gaussian kernel g N ( x 1 , … , x N , t ) = G ( x 1 , t ) ⋯ G ( x N , t ) {\displaystyle g_{N}\left(x_{1},\dots ,x_{N},t\right)=G\left(x_{1},t\right)\cdots G\left(x_{N},t\right)} the N-dimensional convolution operation can be decomposed into a set of separable smoothing steps with a one-dimensional Gaussian kernel G along each dimension L ( x 1 , ⋯ , x N , t ) = ∫ u 1 = − ∞ ∞ ⋯ ∫ u N = − ∞ ∞ f C ( x 1 − u 1 , ⋯ , x N − u N , t ) G ( u 1 , t ) d u 1 ⋯ G ( u N , t ) d u N , {\displaystyle L(x_{1},\cdots ,x_{N},t)=\int _{u_{1}=-\infty }^{\infty }\cdots \int _{u_{N}=-\infty }^{\infty }f_{C}(x_{1}-u_{1},\cdots ,x_{N}-u_{N},t)G(u_{1},t)\,du_{1}\cdots G(u_{N},t)\,du_{N},} where G ( x , t ) = 1 2 π t e − x 2 2 t {\displaystyle G(x,t)={\frac {1}{\sqrt {2\pi t}}}e^{-{\frac {x^{2}}{2t}}}} and the standard deviation of the Gaussian σ is related to the scale parameter t according to t = σ2. Separability will be assumed in all that follows, even when the kernel is not exactly Gaussian, since separation of the dimensions is the most practical way to implement multidimensional smoothing, especially at larger scales. Therefore, the rest of the article focuses on the one-dimensional case. == The sampled Gaussian kernel == When implementing the one-dimensional smoothing step in practice, the presumably simplest approach is to convolve the discrete signal fD with a sampled Gaussian kernel: L ( x , t ) = ∑ n = − ∞ ∞ f ( x − n ) G ( n , t ) {\displaystyle L(x,t)=\sum _{n=-\infty }^{\infty }f(x-n)\,G(n,t)} where G ( n , t ) = 1 2 π t e − n 2 2 t {\displaystyle G(n,t)={\frac {1}{\sqrt {2\pi t}}}e^{-{\frac {n^{2}}{2t}}}} (with t = σ2) which in turn is truncated at the ends to give a filter with finite impulse response L ( x , t ) = ∑ n = − M M f ( x − n ) G ( n , t ) {\displaystyle L(x,t)=\sum _{n=-M}^{M}f(x-n)\,G(n,t)} for M chosen sufficiently large (see error function) such that 2 ∫ M ∞ G ( u , t ) d u = 2 ∫ M t ∞ G ( v , 1 ) d v < ε . {\displaystyle 2\int _{M}^{\infty }G(u,t)\,du=2\int _{\frac {M}{\sqrt {t}}}^{\infty }G(v,1)\,dv<\varepsilon .} A common choice is to set M to a constant C times the standard deviation of the Gaussian kernel M = C σ + 1 = C t + 1 {\displaystyle M=C\sigma +1=C{\sqrt {t}}+1} where C is often chosen somewhere between 3 and 6. Using the sampled Gaussian kernel can, however, lead to implementation problems, in particular when computing higher-order derivatives at finer scales by applying sampled derivatives of Gaussian kernels. When accuracy and robustness are primary design criteria, alternative implementation approaches should therefore be considered. For small values of ε (10−6 to 10−8) the errors introduced by truncating the Gaussian are usually negligible. For larger values of ε, however, there are many better alternatives to a rectangular window function. For example, for a given number of points, a Hamming window, Blackman window, or Kaiser window will do less damage to the spectral and other properties of the Gaussian than a simple truncation will. Notwithstanding this, since the Gaussian kernel decreases rapidly at the tails, the main recommendation is still to use a sufficiently small value of ε such that the truncation effects are no longer important. == The discrete Gaussian kernel == A more refined approach is to convolve the original signal with the discrete Gaussian kernel T(n, t) L ( x , t ) = ∑ n = − ∞ ∞ f ( x − n ) T ( n , t ) {\displaystyle L(x,t)=\sum _{n=-\infty }^{\infty }f(x-n)\,T(n,t)} where T ( n , t ) = e − t I n ( t ) {\displaystyle T(n,t)=e^{-t}I_{n}(t)} and I n ( t ) {\displaystyle I_{n}(t)} denotes the modified Bessel functions of integer order, n. This is the discrete counterpart of the continuous Gaussian in that it is the solution to the discrete diffusion equation (discrete space, continuous time), just as the continuous Gaussian is the solution to the continuous diffusion equation. This filter can be truncated in the spatial domain as for the sampled Gaussian L ( x , t ) = ∑ n = − M M f ( x − n ) T ( n , t ) {\displaystyle L(x,t)=\sum _{n=-M}^{M}f(x-n)\,T(n,t)} or can be implemented in the Fourier domain using a closed-form expression for its discrete-time Fourier transform: T ^ ( θ , t ) = ∑ n = − ∞ ∞ T ( n , t ) e − i θ n = e t ( cos θ − 1 ) . {\displaystyle {\widehat {T}}(\theta ,t)=\sum _{n=-\infty }^{\infty }T(n,t)\,e^{-i\theta n}=e^{t(\cos \theta -1)}.} With this frequency-domain approach, the scale-space properties transfer exactly to the discrete domain, or with excellent approximation using periodic extension and a suitably long discrete Fourier transform to approximate the discrete-time Fourier transform of the signal being smoothed. Moreover, higher-order derivative approximations can be computed in a straightforward manner (and preserving scale-space properties) by applying small support central difference operators to the discrete scale space representation. As with the sampled Gaussian, a plain truncation of the infinite impulse response will in most cases be a sufficient approximation for small values of ε, while for larger values of ε it is better to use either a decomposition of the discrete Gaussian into a cascade of generalized binomial filters or alternatively to construct a finite approximate kernel by multiplying by a window function. If ε has been chosen too large such that effects of the truncation error begin to appear (for example as spurious extrema or spurious responses to higher-order derivative operators), then the options are to decrease the value of ε such that a larger finite kernel is used, with cutoff where the support is very small, or to use a tapered window. == Recursive filters == Since computational efficiency is often important, low-order recursive filters are often used for scale-space smoothing. For example, Young and van Vliet use a third-order recursive filter with one real pole and a pair of complex poles, applied forward and backward to make a sixth-order symmetric approximation to the Gaussian with low computational complexity for any smoothing scale. By relaxing a few of the axioms, Lindeberg concluded that good smoothing filters would be "normalized Pólya frequency sequences", a family of discrete kernels that includes all filters with real poles at 0 < Z < 1 and/or Z > 1, as well as with real zeros at Z < 0. For symmetry, which leads to approximate directional homogeneity, these filters must be further restricted to pairs of poles and zeros that lead to zero-phase filters. To match the transfer function curvature at zero frequency of the discrete Gaussian, which ensures an approximate semi-group property of additive t, two poles at Z = 1 + 2 t − ( 1 + 2 t ) 2 − 1 {\displaystyle
Data plan
A data plan is a subscription plan from a cellular or other mobile service provider to provide internet data and connectivity. == Formatting == Data plans are usually created by a contract between the telecommunications carrier and the user of their service. This contract outlines a maximum amount of usable data, usually highlighted in either megabytes or gigabytes, allotted per month for the user. In most cases companies will allow a user to surpass the amount of data allowed in the contract, however, will have to pay a per-gigabyte fee, ranging anywhere from five to fifteen U.S. dollars. === Popularization of unlimited plans === Unlimited data plans have seen a large increase in usage by consumers since their initial introduction by U.S. network T-Mobile. These plans, instead of setting an overall maximum for the user, have an amount set-up that, when surpassed, will slow the speed of the network for that user. Unlimited plans typically cost significantly more than the traditional shared data plans, which is a major reason that carriers have set large boundaries and fees. The limits imposed on unlimited plans are designed to fight against attempts to misuse the network, such as a DDoS attack, but are more commonly reasoned as a method to increase the number of people that can use one tower simultaneously. === Data speed changes === When a network is near reaching peak capacity data speeds may be slowed down by carriers as part of most major telecom contracts. This, as stated previously, allows for more people to be utilizing one tower, reducing needed capital for the company. Since speed changes are allowed at the company's will, the user has no official guarantee of speed on most major networks. === Costs brought upon by additional data === In many cases both the user and carrier have to incur additional costs when a user utilizes more of a given data package, which has helped in the proliferation of data caps and other forms of shared data plans. Most of the charges that the carrier has to incur for additional data usage is partially or fully given to the user of the network. ==== Users ==== Users are required to pay flat-rate additional fees that occur when they go above the amount of data given to them in their contract, utility, or prepaid plan. The cost per gigabyte of this fee is usually higher than what the contract itself offers, which discourages users from over-utilizing data and incurring a charge for the carrier. Certain contracts, which do not offer paying additional fees for an increase in data, may result in a shutdown of service, or in extremely rare cases, termination of the service as a whole. ==== Carriers ==== Carriers incur costs for additional data usage, as it limits the number of customers, and associated contracts, that they can handle on one network. Creating more cell phone towers in a given area would be costly, and largely useless until particular spikes in traffic. When the peak usable amount of one tower is reached, it may cause negative public relations towards the reliability of the corporation as a whole.