Barney Pell (born March 18, 1968) is an American entrepreneur, angel investor and computer scientist. He was co-founder and CEO of Powerset, a pioneering natural language search startup, search strategist and architect for Microsoft's Bing search engine, a pioneer in the field of general game playing in artificial intelligence, and the architect of the first intelligent agent to fly onboard and control a spacecraft. He was co-founder, Vice Chairman and Chief Strategy Officer of Moon Express; co-founder and chairman of LocoMobi; and Associate Founder of Singularity University. == Career == === Education === Pell received his Bachelor of Science degree in symbolic systems from Stanford University in 1989, where he graduated Phi Beta Kappa and was a National Merit Scholar. Pell earned a PhD in computer science from Cambridge University in 1993, supervised by Stephen Pulman, where he was a Marshall Scholar. === Research === Pell's research is focused on basic problems in the study of intelligence, computer game playing, machine learning, natural language processing, autonomous robotics, and web search. Barney Pell has published over 30 technical papers on topics related to information retrieval, knowledge management, machine learning, artificial intelligence, and scheduling systems. In computer game playing and machine learning, he was a pioneer in the field of General Game Playing, and created programs to generate the rules of chess-like games and programs to play individual games directly from the rules without human assistance. He also did early work on machine learning in the game of Go and on an architecture for pragmatic reasoning for bidding in the game of Bridge. In natural language processing, he was a scientist in the Artificial Intelligence Center at SRI International, where he worked on the Core Language Engine. Barney Pell was the Technical Area Manager of the Collaborative and Assistant Systems area within the Computational Sciences Division (now the Intelligent Systems Division) at NASA Ames Research Center, where he oversaw a staff of 80 scientists working on information retrieval, search, knowledge management, machine learning, semantic technology, human centered systems, collaboration technology, adaptive user interfaces, human robot interaction, and other areas of artificial intelligence. From 1993 to 1998, Barney Pell worked as a Principal Investigator and Senior Computer Scientist at NASA Ames, where he conducted advanced research and development of autonomous control software for NASA's deep space missions. He was the Architect for the Deep Space One Remote Agent Experiment and the Project Lead for the Executive component of the Remote Agent Experiment, the first intelligent agent to fly onboard and control a spacecraft. === Business === Pell is an entrepreneur who has founded or co-founded several business ventures, including Powerset, Moon Express, and LocoMobi. He was the founder and CEO of Powerset, a San Francisco startup company that built a search engine based on natural language processing technology originally developed at XEROX PARC. On May 11, 2008, the company unveiled a tool for searching a fixed subset of Wikipedia using conversational phrases rather than keywords. On July 1, 2008, Microsoft signed an agreement to acquire Powerset for an estimated $100 million. Powerset became a part of Microsoft's search engine, Bing. From 2008 until August 2011, Pell served as Partner, Search Strategist, and Evangelist for Microsoft's search engine, Bing and as Head of Bing's Local and Mobile Search teams. Prior to joining Powerset, Pell was an Entrepreneur-in-Residence at Mayfield Fund, a venture capital firm in Silicon Valley. Pell is also a founder of Moon Express, Inc., a U.S. company awarded a $10M commercial lunar contract by NASA and a competitor in the Google Lunar X PRIZE. Pell was also co-founder and chairman of LocoMobi, Inc., a U.S. company developing mobile, software and hardware technology solutions for the parking industry. LocoMobi was winner of the Tie50 Award in 2014. Pell is also an associate founder of Singularity University and a Machine Learning Fellow at the Creative Destruction Lab at the Rotman School of Management From 1998 to 2000, Pell served as chief strategist and vice president of business development at StockMaster.com (acquired by Red Herring in March, 2000). From 2000 to 2002, Pell was Chief Strategist and Vice President of Business Development for Whizbang Labs. Pell has been an angel investor and advisor to numerous startup companies, including Pulse.io (acquired by Google), Aardvark (acquired by Google), Appjet (acquired by Google), Jibe Mobile (acquired by Google), Movity (acquired by Trulia), QuestBridge, BrandYourself, CrowdFlower (acquired by Appen), and LinkedIn. === Views and predictions === Pell has expressed views and predictions regarding technological advancements in coming years. He believes that humans will soon have "brain-machine interfaces that will let people interact with each other as if they had 'hangouts' in their mind." Pell predicts these interfaces to become available within 20 to 30 years. Pell also predicts advancements in bodily augmentation, such as "even-better-than-human prosthetics and high-quality tissue engineering within 10 years." Pell believes that with advancements in space exploration technology the moon will soon be a commercially viable resource for material such as platinum and water. == Awards and recognition == In 1986, Pell was awarded a National Merit Scholarship. In 1989, Pell was awarded a Marshall Scholarship. In 1989, Pell was elected Phi Beta Kappa. In 1997, Pell was part of the team award a NASA Software of the Year Award for the Deep Space 1 Remote Agent.
Belief–desire–intention model
For popular psychology, the belief–desire–intention (BDI) model of human practical reasoning was developed by Michael Bratman as a way of explaining future-directed intention. BDI is fundamentally reliant on folk psychology (the 'theory theory'), which is the notion that our mental models of the world are theories. It was used as a basis for developing the belief–desire–intention software model. == Applications == BDI was part of the inspiration behind the BDI software architecture, which Bratman was also involved in developing. Here, the notion of intention was seen as a way of limiting time spent on deliberating about what to do, by eliminating choices inconsistent with current intentions. BDI has also aroused some interest in psychology. BDI formed the basis for a computational model of childlike reasoning CRIBB.
European Grid Infrastructure
EGI (originally an initialism for European Grid Infrastructure) is a federation of computing and storage resource providers that deliver advanced computing and data analytics services for research and innovation. The Federation is governed by its participants represented in the EGI Council and coordinated by the EGI Foundation. As of 2024, the EGI Federation supports 160 scientific communities worldwide and over 95,000 users in their intensive data analysis. The most significant scientific communities supported by EGI in 2022 were Medical and Health Sciences, High Energy Physics, and Engineering and Technology. The EGI Federation provideds services through over 150 data centres, of which 25 are cloud sites, in 43 countries and 64 Research Infrastructures (4 of which are members of the Federation). == Name == Originally, EGI stood for European Grid Infrastructure. This reflected its focus on providing access to high-throughput computing resources across Europe using Grid computing techniques. However, as EGI's service offerings expanded beyond traditional grid computing, particularly with the incorporation of federated cloud services, the original meaning of the acronym became less accurate. To emphasise the broader scope of EGI's services and avoid any confusion associated with the outdated term "grid," it is recommended to refer to EGI simply as EGI. == Structure == === EGI Federation === The EGI Federation delivers a scalable digital research infrastructure (e-infrastructure), empowering tens of thousands of researchers across diverse scientific disciplines. Through the EGI Federation, researchers gain access to advanced computing and data analytics capabilities, including large-scale data analysis, while benefiting from the collaborative efforts of hundreds of service providers from both public and private sectors, consolidating resources from Europe and beyond. Overall, the EGI Federation offers a range of services, encompassing distributed high-throughput computing and cloud computing, storage and data management capabilities, co-development of new solutions, expert support, and comprehensive training opportunities. This ecosystem propels collaboration, scientific progress and innovation. === EGI Foundation === The EGI Foundation is the coordinating body of the EGI Federation. It was established in 2010 with headquarters in Amsterdam, Netherlands. The Foundation coordinates the research and innovation efforts of its members, spanning technical areas critical to data-intensive science, including large-scale data processing and analysis, distributed Artificial Intelligence/Machine Learning, federated Identity and access management and the application of digital twins for research. The day-to-day running of the EGI Foundation is supervised by the Executive Board. The board’s members work closely with the EGI Director on operational, technical and financial issues. The Executive Board’s members are appointed by the EGI Council for a two-year term. === EGI Council === The EGI Council is responsible for defining the strategic direction of the EGI Federation. The Council acts as the senior decision-making and supervisory authority of the EGI Foundation, with a mandate to define the strategic direction of the entire EGI ecosystem. === EGI Services === EGI offers a suite of services to support data-intensive research. These services include compute resources, orchestration tools, storage and data management solutions, training programmes, security and identity services, and applications. Compute resources encompass cloud compute, cloud container compute, high-throughput compute, and software distribution. Orchestration tools include the Workload Manager and infrastructure manager. Storage and data management solutions include online storage, data transfer, and DataHub. Training programmes cover FitSM, ISO 27001, and general training infrastructure. EGI Check-in and Secrets Store are key security and identity services, while applications such as Notebooks and Replay enhance research productivity. In addition to services for Research, EGI also provides services for Federation and Business. Services for Federation are designed to help resource providers and user communities collaborate and share resources. EGI also offers a range of services to support businesses in their digital transformation. Through the EGI Digital Innovation Hub (EGI DIH), companies can access advanced computing resources, networking, funding and training opportunities, collaborate with research institutions, and test solutions before investing. == History == In 2002, the first large-scale experimental facility was successfully demonstrated by the DataGrid project under the lead of CERN with tens of technical architects from the major High Energy Physics institutes in the world. For the first time, distributed computing was applied to data-intensive processing. It aimed at developing a large-scale computational grid to facilitate distributed data-intensive scientific computing across High Energy Physics, Earth Observation, and Biology science applications. On 28 February 2003, the first software release of LCG-MW was published. gLite, the Lightweight Middleware for Grid Computing and LCG, Large Hadron Collider Computing Grid, are the cornerstone of the Worldwide LHC Computing Grid, which expanded over time towards the EGI Federation. 2004 marks the year of the first pilot infrastructure, seeing the participation of CERN and data centres in the United Kingdom, Spain, Germany, the Netherlands, France, Canada, Russia, Bulgaria, the Asia-Pacific region and Switzerland. Over the years, the infrastructure has grown into a federation of 128 data centres and 25 cloud providers serving more than 95,000 users worldwide. In 2004, the first data processing tasks started being formally recorded in a central accounting system. The EGI Accounting Portal provides the accounting data for Compute, Storage and Data services gathered from the data centres of the EGI Federation. A few years later, in 2010, EGI was established as the coordinating body of the EGI Federation to build an integrated pan-European infrastructure to support European research communities primarily. In the same year, EGI launched the flagship project EGI Inspire. That project brought together European organisations to establish a sustainable European Grid Infrastructure for large-scale data analysis. The success of the project was due to the adoption of a distributed computing model to solve big data problems. Moreover, EGI-Inspire harmonised operational policies across its federation of affiliated data centres and cloud service providers worldwide, integrating e-infrastructures from 57 countries. The EGI Federation was the first to apply federation to cloud provisioning, opening a new avenue in large-scale interactive data analysis. In 2015, within EGI Engage, opening a new avenue in large-scale interactive data analysis. The EGI Federated Cloud is an IaaS-type cloud, incorporating academic and private clouds and virtualised resources built using open standards. Its development is driven by the needs of the scientific community, resulting in a novel research e-infrastructure that relies on well-established federated operational services, making EGI a dependable resource for scientific endeavours. In 2015, EGI, EUDAT, GÉANT, LIBER and OpenAIRE published a position paper on a 'European Open Science Cloud for Research'. With the EOSC-hub project in 2016, EGI started contributing in practice to shaping the services for the EOSC. The work continued with a series of projects, like EOSC Enhance, EOSC Life and EOSC Synergy. With EGI-ACE and its contribution to EOSC Future, EGI has continued developing the EOSC Core. In early 2024, EGI started providing services to the EOSC EU Node, and with EOSC Beyond it will provide new EOSC Core capabilities and pilot additional national and thematic nodes. In October 2024, EUDAT, GÉANT, OpenAIRE, PRACE and EGI signed a Memorandum of Understanding establishing the European e-Infrastructures Assembly. This collaboration will bolster the position and promote the services of e-Infrastructures, empowering researchers across Europe to drive innovation and advance scientific discovery.
Social media intelligence
Social media intelligence (SMI or SOCMINT) comprises the collective tools and solutions that allow organizations to analyze conversations, respond to synchronize social signals, and synthesize social data points into meaningful trends and analysis, based on the user's needs. Social media intelligence allows one to utilize intelligence gathering from social media sites, using both intrusive or non-intrusive means, from open and closed social networks. This type of intelligence gathering is one element of OSINT (Open- Source Intelligence). To support both the sensing and seizing of social signals at scale, organisations increasingly rely on dedicated audience intelligence platforms which combine data aggregation, NLP-driven analysis, and cross-platform monitoring. The term 'Social Media Intelligence' was coined in a 2012 paper written by Sir David Omand, Jamie Bartlett and Carl Miller for the Centre for the Analysis of Social Media, at the London-based think tank, Demos. The authors argued that social media is now an important part of intelligence and security work, but that technological, analytical, and regulatory changes are needed before it can be considered a powerful new form of intelligence, including amendments to the United Kingdom Regulation of Investigatory Powers Act 2000. Given the dynamic evolution of social media and social media monitoring, our current understanding of how social media monitoring can help organizations create business value is inadequate. As a result, there is a need to study how organizations can (a) extract and analyze social media data related to their business (Sensing), and (b) utilize external intelligence gained from social media monitoring for specific business initiatives (Seizing). == Governmental use == In Thailand, the Technology Crime Suppression Division not only employs a 30-person team to scrutinize social media for content deemed disrespectful to the monarchy, known as lèse-majesté but also encourages citizens to report such content. Particularly targeting the youth, they run a "Cyber Scout" program where participants are rewarded for reporting individuals posting material perceived as detrimental to the monarchy. Instances in Israel involve the arrest of Palestinians by the police for their social media posts. An example includes a 15-year-old girl who posted a Facebook status with the words "forgive me," raising suspicions among Israeli authorities that she might be planning an attack. In Egypt, a leaked 2014 call for tender from the Ministry of Interior reveals efforts to procure a social media monitoring system to identify leading figures and prevent protests before they occur. In the United States, ZeroFOX faced criticism for sharing a report with Baltimore officials showcasing how their social media monitoring tool could track riots following Freddie Gray's funeral. The report labeled 19 individuals, including two prominent figures from the #BlackLivesMatter movement, as "threat actors." In the UK, the Association of Chief Police Officers of England, Wales, and Northern Ireland emphasized the significance of social media in intelligence gathering during anti-fracking protests in 2011. Social media analysis closely monitored protests against the badger cull in 2013, with a 2013 report revealing a team of 17 officers in the National Domestic Extremism Unit scanning public tweets, YouTube videos, Facebook profiles, and other online content from UK citizens. == Effects on political opinion == During the 2016 United States presidential election, the Senate Intelligence Committee released reports containing information about Russia’s use of troll farms to mislead black voters about voting. Also, German researchers in 2010 analyzed Twitter messages regarding the German federal election concluding that Twitter played a role in leading users to a specific political opinion. In a broad sense, social media refers to a conversational, distributed mode of content generation, dissemination, and communication among communities. Different from broadcast-based traditional and industrial media, social media has torn down the boundaries between authorship and readership, while the information consumption and dissemination process is becoming intrinsically intertwined with the process of generating and sharing information. An example of how SOCMINT is used to affect political opinions is the Cambridge Analytica Scandal. Cambridge Analytica was a company that purchased data from Facebook about its users without the consent or knowledge of Americans. They used this data to build a "psychological warfare tool" to persuade US voters to elect Donald Trump as president in the 2016 election. Christopher Wylie, the whistleblower, reported that personal information was taken in early 2014, and used to build a system that could target US voters with personalized pollical advertisements. More than 50 million individuals' data was exploited and manipulated. == Law enforcement == In September of 2023, the Philadelphia Police Department began using social media to track and stay one step ahead of criminal activity to stop meetups and potential robberies. This new approach has made officers utilize another tool in their field by being able to find new information as quickly as possible. Law enforcement agencies worldwide are increasingly employing social media intelligence to enhance their capabilities in both crime prevention and investigation. By analyzing publicly available data from social platforms such as Facebook, Twitter, and Instagram, police can track criminal activities, identify suspects, and even prevent potential crimes before they occur. For instance, the FBI utilizes SOCMINT to monitor threats and investigate criminal activities, including analyzing posts, images, and videos that might signal illegal activities or security concerns. == Marketing == SOCMINT collects data from both organizations and people on an individual level. It has a variety of different purposes, and though its main goal is to improve national security advancements, there are several other benefits as well. This intelligence can identify patterns, predict trends, gather information in current time, etc. In addition, these aspects have allowed for both improvement within businesses and help for law enforcement. Artificial Social Networking Intelligence (ASNI) refers to the application of artificial intelligence within social networking services and social media platforms. It encompasses various technologies and techniques used to automate, personalize, enhance, improve, and synchronize user's interactions and experiences within social networks. ASNI is expected to evolve rapidly, influencing how we interact online and shaping their digital experiences. Transparency, ethical considerations, media influence bias, and user control over data will be crucial to ensure responsible development and positive impact. Google provides many free services and has built an entire media brand with its vast variety of products. Along with data collection, Google also owns two advertising services, Google Ads, and Google AdSense. Surprisingly, most of its revenue comes from advertising, not direct sales of its services or products. Google makes money by selling advertising services to advertisers. They provide ad space to websites on Google, and target ads to consumers of Google services and products. Google can market ads using SOCMINT to collect data from its users and generate revenue. Research shows that various social media platforms on the Internet such as Twitter, Tumblr (micro-blogging websites), Facebook (a popular social networking website), YouTube (largest video sharing and hosting website), Blogs and discussion forums are being misused by extremist groups for spreading their beliefs and ideologies, promoting radicalization, recruiting members and creating online virtual communities sharing a common agenda. Popular microblogging websites such as Twitter are being used as a real-time platform for information sharing and communication during the planning and mobilization of civil unrest-related events.
Information security
Information security is the practice of protecting information by mitigating information risks. It is part of information risk management. It typically involves preventing or reducing the probability of unauthorized or inappropriate access to data or the unlawful use, disclosure, disruption, deletion, corruption, modification, inspection, recording, or devaluation of information. It also involves actions intended to reduce the adverse impacts of such incidents. Protected information may take any form, e.g., electronic or physical, tangible (e.g., paperwork), or intangible (e.g., knowledge). Information security's primary focus is the balanced protection of data confidentiality, integrity, and availability (known as the CIA triad, unrelated to the US government organization) while maintaining a focus on efficient policy implementation, all without hampering organization productivity. This is largely achieved through a structured risk management process. To standardize this discipline, academics and professionals collaborate to offer guidance, policies, and industry standards on passwords, antivirus software, firewalls, encryption software, legal liability, security awareness and training, and so forth. This standardization may be further driven by a wide variety of laws and regulations that affect how data is accessed, processed, stored, transferred, and destroyed. While paper-based business operations are still prevalent, requiring their own set of information security practices, enterprise digital initiatives are increasingly being emphasized, with information assurance now typically being dealt with by information technology (IT) security specialists. These specialists apply information security to technology (most often some form of computer system). IT security specialists are almost always found in any major enterprise/establishment due to the nature and value of the data within larger businesses. They are responsible for keeping all of the technology within the company secure from malicious attacks that often attempt to acquire critical private information or gain control of the internal systems. There are many specialist roles in Information Security including securing networks and allied infrastructure, securing applications and databases, security testing, information systems auditing, business continuity planning, electronic record discovery, and digital forensics. == Standards == Information security standards are guidelines generally outlined in published materials that aim to protect a user's or an organization's cyber environment from threats. This environment includes the users themselves, hardware such as devices and networks, software such as applications or services, and any information in storage or transit. These standards comprise security concepts, technologies, and guidelines to deal with an adverse event. They may also include assessment criteria and certification for organizations implementing a minimum level of security. These standards are developed by various international and national bodies to prevent or mitigate cyber-attacks, ensure consistency among developers, and establish a minimum standard in industries susceptible to an attack. The ISO/IEC 27000 family, published by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), provides information about the guidelines and requirements for an Information Security Management System (ISMS). The Common Criteria (ISO/IEC 15408) provides guidelines on evaluating and certifying the security of a system. The IEC 62443 establishes security standards for automation and control systems. Similarly, the ISO/SAE 21434, ETSI EN 303 645, and EN 18031 provide standards for road vehicles, the Internet of Things, and radio-based systems respectively. The NIST Cybersecurity Framework (NIST CSF) is a set of guidelines developed by the U.S. National Institute of Standards and Technology to help organizations with risk management. NIST also publishes various Federal Information Processing Standards (FIPS) and Special Publications. The United Kingdom has introduced Cyber Essentials, which is a certification scheme to protect organizations against common security threats. The Australian Cyber Security Centre publishes the Essential Eight mitigation strategies. The Payment Card Industry Data Security Standard (PCI DSS) regulates handling of cardholder data in order to reduce credit card fraud. UL has published standards related to specific industries such as UL 2900-2-3 for security and life safety signaling systems and UL-2900-2-1 for healthcare and wellness systems. == Threats == Information security threats come in many different forms. Some of the most common threats today are software attacks, theft of intellectual property, theft of identity, theft of equipment or information, sabotage, and information extortion. Viruses, worms, phishing attacks, and Trojan horses are a few common examples of software attacks. The theft of intellectual property has also been an extensive issue for many businesses. Identity theft is the attempt to act as someone else usually to obtain that person's personal information or to take advantage of their access to vital information through social engineering. Sabotage usually consists of the destruction of an organization's website in an attempt to cause loss of confidence on the part of its customers. Information extortion consists of theft of a company's property or information as an attempt to receive a payment in exchange for returning the information or property back to its owner, as with ransomware. One of the most functional precautions against these attacks is to conduct periodical user awareness. Governments, military, corporations, financial institutions, hospitals, non-profit organizations, and private businesses amass a great deal of confidential information about their employees, customers, products, research, and financial status. Should confidential information about a business's customers or finances or new product line fall into the hands of a competitor or hacker, a business and its customers could suffer widespread, irreparable financial loss, as well as damage to the company's reputation. From a business perspective, information security must be balanced against cost; the Gordon-Loeb Model provides a mathematical economic approach for addressing this concern. For the individual, information security has a significant effect on privacy, which is viewed very differently in various cultures. == History == Since the early days of communication, diplomats and military commanders understood that it was necessary to provide some mechanism to protect the confidentiality of correspondence and to have some means of detecting tampering. Julius Caesar is credited with the invention of the Caesar cipher c. 50 B.C., which was created in order to prevent his secret messages from being read should a message fall into the wrong hands. However, for the most part protection was achieved through the application of procedural handling controls. Sensitive information was marked up to indicate that it should be protected and transported by trusted persons, guarded and stored in a secure environment or strong box. As postal services expanded, governments created official organizations to intercept, decipher, read, and reseal letters (e.g., the U.K.'s Secret Office, founded in 1653). In the mid-nineteenth century more complex classification systems were developed to allow governments to manage their information according to the degree of sensitivity. For example, the British Government codified this, to some extent, with the publication of the Official Secrets Act in 1889. Section 1 of the law concerned espionage and unlawful disclosures of information, while Section 2 dealt with breaches of official trust. A public interest defense was soon added to defend disclosures in the interest of the state. A similar law was passed in India in 1889, The Indian Official Secrets Act, which was associated with the British colonial era and used to crack down on newspapers that opposed the Raj's policies. A newer version was passed in 1923 that extended to all matters of confidential or secret information for governance. By the time of the First World War, multi-tier classification systems were used to communicate information to and from various fronts, which encouraged greater use of code making and breaking sections in diplomatic and military headquarters. Encoding became more sophisticated between the wars as machines were employed to scramble and unscramble information. The establishment of computer security inaugurated the history of information security. The need for such appeared during World War II. The volume of information shared by the Allied countries during the Second World War necessitated formal alignment of classification systems and procedural controls. An arcane range of markings evol
AI washing
AI washing is a deceptive marketing tactic that consists of promoting a product or a service by overstating the role of artificial intelligence (AI) and the integration of it. Companies often involve in the practice to mislead customers to boost their offerings, and to secure funding from investors. The practice raises concerns regarding transparency, and legal issues. == Definition == AI washing is a deceptive marketing practice. It involves promoting a product or a service by overstating the role of artificial intelligence (AI) and its integration in the design and manufacture of the same. The practice raises concerns regarding transparency, compliance with security regulations, and consumer trust in the AI industry potentially hampering legitimate advancements in AI. The term was first defined by the AI Now Institute, a research institute based at New York University in 2019. The term is derived from greenwashing, another deceptive marketing technique that misrepresents a product's environmental impact in a similar manner. AI washing might involve a company claiming to have used AI in the development or enhancement of its products or services without its actual involvement, or using buzzwords such as "smart" or "AI-powered" without the product actually offering it or making use of it. A company may overstate the usage of AI or misuse the term, which is also construed as AI washing. In 2026, The Washington Post defined AI washing as "a trend for bosses to blame layoffs on the productive capabilities of AI and its ability to replace workers, even when job cuts may have little to do with the technology". == Usage and effects == AI washing can lead to deception of customers and misleading of investors. It is also an illegal and unethical practice that lacks transparency regarding disclosing the details of a product or a service. Companies get involved in such a practice often in response to competition who might have used AI in their offerings. It might also be used as a ploy to secure funding and investment, assuming that it will attract them towards it. AI washing has been compared to dot-com bubble, when businesses appended "dot-com" to the end of the business name to boost their valuation. In September 2023, Coca-Cola released a new product called Coca-Cola Y3000, and the company stated that the Y3000 flavor had been "co-created with human and artificial intelligence". The company was accused of AI washing due to no proof of AI involvement in the creation of the product, and critics believed that AI was used as a way to grab consumer attention more than it was used in the actual product creation. In 2026, mass tech layoffs were attributed to AI washing from AI innovation instead of balance sheet restructuring. == Mitigation == Companies are expected to be transparent and clearer in communicating the usage of AI in their products or services. Consumers can mitigate the same by requesting for hard evidence from the companies regarding the usage of AI tools. Customers should evaluate the product or service as a whole rather than being swayed by the usage of AI. Informed decision making and purchasing can keep them from falling for such marketing gimmicks. The United States Securities and Exchange Commission (SEC) imposes penalties for companies indulging in such practices. In March 2024, the SEC imposed the first civil penalties on two companies for misleading statements about their use of AI, and in July 2024, it charged a corporate executive from a supposed AI hiring startup with fraud for the usage of buzzwords related to AI.
Data Transformation Services
Data Transformation Services (DTS) is a Microsoft database tool with a set of objects and utilities to allow the automation of extract, transform and load operations to or from a database. The objects are DTS packages and their components, and the utilities are called DTS tools. DTS was included with earlier versions of Microsoft SQL Server, and was almost always used with SQL Server databases, although it could be used independently with other databases. DTS allows data to be transformed and loaded from heterogeneous sources using OLE DB, ODBC, or text-only files, into any supported database. DTS can also allow automation of data import or transformation on a scheduled basis, and can perform additional functions such as FTPing files and executing external programs. In addition, DTS provides an alternative method of version control and backup for packages when used in conjunction with a version control system, such as Microsoft Visual SourceSafe. DTS has been superseded by SQL Server Integration Services in later releases of Microsoft SQL Server though there was some backwards compatibility and ability to run DTS packages in the new SSIS for a time. == History == In SQL Server versions 6.5 and earlier, database administrators (DBAs) used SQL Server Transfer Manager and Bulk Copy Program, included with SQL Server, to transfer data. These tools had significant shortcomings, and many DBAs used third-party tools such as Pervasive Data Integrator to transfer data more flexibly and easily. With the release of SQL Server 7 in 1998, "Data Transformation Services" was packaged with it to replace all these tools. The concept, design, and implementation of the Data Transformation Services was led by Stewart P. MacLeod (SQL Server Development Group Program Manager), Vij Rajarajan (SQL Server Lead Developer), and Ted Hart (SQL Server Lead Developer). The goal was to make it easier to import, export, and transform heterogeneous data and simplify the creation of data warehouses from operational data sources. SQL Server 2000 expanded DTS functionality in several ways. It introduced new types of tasks, including the ability to FTP files, move databases or database components, and add messages into Microsoft Message Queue. DTS packages can be saved as a Visual Basic file in SQL Server 2000, and this can be expanded to save into any COM-compliant language. Microsoft also integrated packages into Windows 2000 security and made DTS tools more user-friendly; tasks can accept input and output parameters. DTS comes with all editions of SQL Server 7 and 2000, but was superseded by SQL Server Integration Services in the Microsoft SQL Server 2005 release in 2005. == DTS packages == The DTS package is the fundamental logical component of DTS; every DTS object is a child component of the package. Packages are used whenever one modifies data using DTS. All the metadata about the data transformation is contained within the package. Packages can be saved directly in a SQL Server, or can be saved in the Microsoft Repository or in COM files. SQL Server 2000 also allows a programmer to save packages in a Visual Basic or other language file (when stored to a VB file, the package is actually scripted—that is, a VB script is executed to dynamically create the package objects and its component objects). A package can contain any number of connection objects, but does not have to contain any. These allow the package to read data from any OLE DB-compliant data source, and can be expanded to handle other sorts of data. The functionality of a package is organized into tasks and steps. A DTS Task is a discrete set of functionalities executed as a single step in a DTS package. Each task defines a work item to be performed as part of the data movement and data transformation process or as a job to be executed. Data Transformation Services supplies a number of tasks that are part of the DTS object model and that can be accessed graphically through the DTS Designer or accessed programmatically. These tasks, which can be configured individually, cover a wide variety of data copying, data transformation and notification situations. For example, the following types of tasks represent some actions that you can perform by using DTS: executing a single SQL statement, sending an email, and transferring a file with FTP. A step within a DTS package describes the order in which tasks are run and the precedence constraints that describe what to do in the case damage or of failure. These steps can be executed sequentially or in parallel. Packages can also contain global variables which can be used throughout the package. SQL Server 2000 allows input and output parameters for tasks, greatly expanding the usefulness of global variables. DTS packages can be edited, password protected, scheduled for execution, and retrieved by version. == DTS tools == DTS tools packaged with SQL Server include the DTS wizards, DTS Designer, and DTS Programming Interfaces. === DTS wizards === The DTS wizards can be used to perform simple or common DTS tasks. These include the Import/Export Wizard and the Copy of Database Wizard. They provide the simplest method of copying data between OLE DB data sources. There is a great deal of functionality that is not available by merely using a wizard. However, a package created with a wizard can be saved and later altered with one of the other DTS tools. A Create Publishing Wizard is also available to schedule packages to run at certain times. This only works if SQL Server Agent is running; otherwise the package will be scheduled, but will not be executed. === DTS Designer === The DTS Designer is a graphical tool used to build complex DTS Packages with workflows and event-driven logic. DTS Designer can also be used to edit and customize DTS Packages created with the DTS wizard. Each connection and task in DTS Designer is shown with a specific icon. These icons are joined with precedence constraints, which specify the order and requirements for tasks to be run. One task may run, for instance, only if another task succeeds (or fails). Other tasks may run concurrently. The DTS Designer has been criticized for having unusual quirks and limitations, such as the inability to visually copy and paste multiple tasks at one time. Many of these shortcomings have been overcome in SQL Server Integration Services, DTS's successor. === DTS Query Designer === A graphical tool used to build queries in DTS. === DTS Run Utility === DTS Packages can be run from the command line using the DTSRUN Utility. The utility is invoked using the following syntax: dtsrun /S server_name[\instance_name] { {/[~]U user_name [/[~]P password]} | /E } ] { {/[~]N package_name } | {/[~]G package_guid_string} | {/[~]V package_version_guid_string} } [/[~]M package_password] [/[~]F filename] [/[~]R repository_database_name] [/A global_variable_name:typeid=value] [/L log_file_name] [/W NT_event_log_completion_status] [/Z] [/!X] [/!D] [/!Y] [/!C] ] When passing in parameters which are mapped to Global Variables, you are required to include the typeid. This is rather difficult to find on the Microsoft site. Below are the TypeIds used in passing in these values.