Hype in marketing is a strategy of using extreme publicity. Hype as a modern marketing strategy is closely associated with social media. Marketing through hype often uses artificial scarcity to induce demand. Consumers of hyped products often participate as a form of conspicuous consumption to signify characteristics about themselves. Hype allows brands to promote their image above the actual quality of the product. Streetwear brands have collaborated with luxury fashion to justify charging premium prices for their goods. As an example, fashion label Vetements used social media channels to promote a limited-edition hoodie which sold 500 units in hours, recording sales of €445,000. When hype marketing is used to drive demand for limited-edition goods, consumers sometimes attempt resell those good on secondary markets for a profit (comparable to ticket scalping). The resale market is a $24 billion industry. == Method == Luxury brands may release products as a collaborate with ready-made garment brands as a way to build hype. Collaborations have been used by some luxury brands to circumvent fast fashion brands copying their designs. NYU Professor Adam Alter says that for an established brand to create a scarcity frenzy, they need to release a limited number of different products, frequently. Hype is often built via Pop-up retail. Comme des Garçons was one of the first to use this strategy, leasing a short-term vacant shop solved the storage problems of releasing product for quick sale. Hype campaigns also rely on influencer marketing, where brands enlist creators whose parasocial relationships with their followers help convert audience attention into demand for limited releases. == In popular culture == The term 'hypebeast' has been coined to define consumers vulnerable to hype marketing. The origins of the term come from the Hong Kong-based company Hypebeast. The behaviours of the hypebeast define hype marketing; the purchase of popular goods they can't afford to impress others. Hype also manifests itself in queues with brands often retailing hyped products through pop-up stores. Many luxury brands release hyped products via their online shop. This has led to the creation of companies that allow consumers to use bots to guarantee or improve their chances of purchasing a limited-edition product.
Artisse AI
Artisse AI is a Hong Kong-based technology company founded by William Wu. The company developed a mobile photography application using generative artificial intelligence to transform selfies into high-quality, personalized images. The app allows users to visualize themselves in various scenarios, outfits, and hairstyles, and they can adjust lighting and ambiance to match their preferences. The app launched in 2023 across multiple markets, including the United States, United Kingdom, Japan, South Korea, Canada, and Australia. By January 2024, users had generated over 5 million images. That same month, the company secured $6.7 million in seed funding to support product development and marketing. == History == Artisse was originally founded in South Korea in 2022 by William Wu. The early concept was connected to a virtual idol initiative developed in collaboration with a K-pop agency, intended to support Wu's blockchain gaming business. The project later evolved into a standalone AI photography application. The current version of the Artisse app was developed following the company's relocation to Hong Kong in 2022. In January 2024, Artisse secured $6.7 million in seed funding, led by The London Fund. The investment was aimed at supporting product development, marketing, and user acquisition. Artisse uses an AI algorithm to create hyperrealistic images from uploaded photos. The app generates personalized images by combining generative AI technology, a global pool of licensed talent, and finished art services. The app works with individual users and businesses, offering professional-grade photos and advertisement images. According to the British newspaper Evening Standard the company has developed the world's first and most advanced AI photographer. It captures 15-30 photos of the user and generates 2D images, placing them in various outfits and locations worldwide. === Catheron Gaming === Artisse AI originated from Catheon Gaming, a blockchain gaming and entertainment company founded in 2021 by William Wu. Catheon Gaming published more than 30 Web3 titles in its first year, developed a blockchain game distribution platform, and offered advisory services to external developers. In 2022, HSBC and KPMG listed Catheon Gaming among the "Top 10 Emerging Giants" in the Asia–Pacific region, selected from a pool of more than 6,000 startups. In June 2023, Catheon Gaming was rebranded as Artisse Interactive, creating two divisions: Artisse Gaming, which continued blockchain and Web3 game development, and Artisse AI, which focused on generative photography technology. == Technology == Artisse uses a proprietary generative AI model combined with open-source imaging frameworks and diffusion models. Users are prompted to upload between 15 and 30 personal images, allowing the AI to train a personalized model in 30 to 40 minutes. After training, the app generates new images based on either textual or visual prompts, with options to adjust elements such as clothing, hairstyles, lighting, and backgrounds. To enhance realism, the app integrates augmented reality features and image refinement tools. The company has introduced features to address representation issues related to body shape and skin tone, although concerns persist about the ethical implications of altering personal traits. == Products == === Artisse mobile app === Available on iOS and Android platforms in 35 languages. Users initially receive 25 free images, after which the app adopts a subscription pricing model ranging from approximately $6 to $30 per month. By early 2024, the app reported around 4,000 paying subscribers out of more than 200,000 downloads. === Business and enterprise services === Artisse provides B2B solutions for creating marketing imagery and partners with agencies like Iconic Management to enable cost-effective virtual photoshoots. Additional features in development include virtual try-on capabilities and augmented reality integration for fashion retail. == Reception == Media coverage has noted the app's photorealistic image outputs with some sources highlighting its ease of use. However, concerns have been raised regarding image authenticity, algorithmic biases, and the potential impact on professional photography and modeling. Artisse has been widely covered by media outlets including TechCrunch, PetaPixel, Forbes Australia, and The Evening Standard. These publications discussed the app's integration of generative AI technology within the consumer photography space, its growing market influence, and its rapid adoption by users worldwide.
Bibliographic database
A bibliographic database is a database of bibliographic records. This is an organised online collection of references to published written works like journal and newspaper articles, conference proceedings, reports, government and legal publications, patents and books. In contrast to library catalogue entries, a majority of the records in bibliographic databases describe articles and conference papers rather than complete monographs, and they generally contain very rich subject descriptions in the form of keywords, subject classification terms, or abstracts. A bibliographic database may cover a wide range of topics or one academic field like computer science. A significant number of bibliographic databases are marketed under a trade name by licensing agreement from vendors, or directly from their makers: the indexing and abstracting services. Many bibliographic databases have evolved into digital libraries, providing the full text of the organised contents:for instance CORE also organises and mirrors scholarly articles and OurResearch develops a search engine for open access content in Unpaywall. Others merge with non-bibliographic and scholarly databases to create more complete disciplinary search engine systems, such as Chemical Abstracts or Entrez. == History == Prior to the mid-20th century, individuals searching for published literature had to rely on printed bibliographic indexes, generated manually from index cards. During the early 1960s computers were used to digitize text for the first time; the purpose was to reduce the cost and time required to publish two American abstracting journals, the Index Medicus of the National Library of Medicine and the Scientific and Technical Aerospace Reports of the National Aeronautics and Space Administration (NASA). By the late 1960s, such bodies of digitized alphanumeric information, known as bibliographic and numeric databases, constituted a new type of information resource. Online interactive retrieval became commercially viable in the early 1970s over private telecommunications networks. The first services offered a few databases of indexes and abstracts of scholarly literature. These databases contained bibliographic descriptions of journal articles that were searchable by keywords in author and title, and sometimes by journal name or subject heading. The user interfaces were crude, the access was expensive, and searching was done by librarians on behalf of "end users".
Traité de Documentation
Traité de documentation: le livre sur le livre, théorie et pratique is a landmark book by Belgian author Paul Otlet, first published in 1934. == Legacy == The book is considered a landmark in the history of information science, with concepts predicting the rise of the World Wide Web and search engines. In [Otlet's] most famous publication of 1934, Traité de Documentation, he wrote of a desk in the form of a wheel from which different projects (workspaces) could be switched as they rotated — foreshadowing the multiple desktops and tabs of contemporary computer interfaces. Inspired by the arrival of radio, phonograph, cinema, and television, Otlet also posited that there were as yet many “inventions to be discovered,” including the reading and annotation of remote documents and computer speech.
Artificial intelligence in Indonesia
Artificial intelligence in Indonesia refers to development, use and governance of artificial intelligence in Indonesia. Indonesia has treated AI as a national policy area through the Strategi Nasional Kecerdasan Artifisial or National Artificial Intelligence Strategy for 2020–2045. Public discussion has focused on the role of AI in sectors such as health, agriculture, education, mobile technology and e-commerce. Recent developments include AI ethics guidance issued by the communications ministry. Proposals for a national AI roadmap and sovereign AI fund, investment in cloud and AI infrastructure, and local-language AI initiatives for Bahasa Indonesia and regional Indonesian languages. == National strategy == Indonesia's National Artificial Intelligence Strategy is known in Indonesian as Strategi Nasional Kecerdasan Artifisial or Stranas KA. The strategy was published as a long-term framework for the development and use of AI between 2020 and 2045. It is intended to guide ministries, government agencies, regional governments and other stakeholders. The strategy identifies five priority sectors: health services, bureaucratic reform, education and research, food security, and mobility and smart cities. OECD lists the Ministry of Research and Technology and the National Research and Innovation Agency as organisations associated with the strategy. The strategy was developed through consultation with public and private stakeholders. == Institutions == The Indonesian Artificial Intelligence Industry Research and Innovation Collaboration, known as KORIKA is the nodal agency for the national AI strategy. KORIKA describes its vision as creating a collaborative ecosystem to accelerate implementation of the national AI strategy towards Vision Indonesia 2045. The Ministry of Communication and Digital Affairs has also been involved in AI governance, digital policy and public communication. In 2025, Reuters reported that the ministry was preparing a national AI roadmap to give investors and developers a clearer view of Indonesia's market, infrastructure and computing capacity. == AI Governance == Indonesia has introduced policy guidance on the ethical use of artificial intelligence. The policy sets out ethical values for the development and use of AI. These include humanity, security, transparency, credibility and accountability, personal data protection, sustainable development and intellectual property protection. A UNESCO country profile on Indonesia noted that Indonesia had adopted a national AI strategy and had policy frameworks. It also identified gaps in internet access, gender inclusion, language datasets, digital talent and cybersecurity. UNESCO recommended that Indonesia update its AI standards, invest in ethical AI, strengthen research coordination and consider establishing a national agency for artificial intelligence. In May 2026, Antara News reported comments by Deputy Minister of Communication and Digital Affairs Nezar Patria. Who said that AI safety requires partnerships, shared standards and continuing dialogue. == Sectors == AI policy discussions in Indonesia have identified health, agriculture, education, government services, mobility and smart cities as areas where AI could be applied. Mobile technology and e-commerce have been discussed as important areas of AI adoption in Indonesia. Research on AI adoption in Indonesia by Siddhartha Paul Tiwari and Adi Fahrudin has also examined mobile and e-commerce sectors. UNESCO has also noted that Indonesia's large digital economy and startup ecosystem have supported AI adoption, while also pointing to challenges in talent, research capacity and cybersecurity. Indonesia is one of the developing-country markets attracting AI infrastructure investment, including data centres. == Challenges == Indonesia faces several challenges in developing and governing AI. These include gaps in computing infrastructure, uneven connectivity outside major cities, shortages of skilled workers, limited research funding, cybersecurity risks, misinformation, data leaks and the underrepresentation of Indonesian and indigenous languages in AI datasets. UNESCO noted that Bahasa is spoken by around 200 million people but remains underrepresented in AI. It also noted that Indonesia has more than 700 indigenous languages, many of which face the risk of extinction. UNESCO recommended stronger coordination in AI research and a more unified strategy for using AI in language preservation.
Moral outsourcing
Moral outsourcing is the placing of responsibility for ethical decision-making onto external entities, often algorithms. The term is often used in discussions of computer science and algorithmic fairness, but it can apply to any situation in which one appeals to outside agents in order to absolve themselves of responsibility for their actions. In this context, moral outsourcing specifically refers to the tendency of society to blame technology, rather than its creators or users, for any harm it may cause. == Definition == The term "moral outsourcing" was first coined by Dr. Rumman Chowdhury, a data scientist concerned with the overlap between artificial intelligence and social issues. Chowdhury used the term to describe looming fears of a so-called “Fourth Industrial Revolution” following the rise of artificial intelligence. Moral outsourcing is often applied by technologists to shrink away from their part in building offensive products. In her TED Talk, Chowdhury gives the example of a creator excusing their work by saying they were simply doing their job. This is a case of moral outsourcing and not taking ownership for the consequences of creation. When it comes to AI, moral outsourcing allows for creators to decide when the machine is human and when it is a computer - shifting the blame and responsibility of moral plights off of the technologists and onto the technology. Conversations around AI and bias and its impacts require accountability to bring change. It is difficult to address these biased systems if their creators use moral outsourcing to avoid taking any responsibility for the issue. One example of moral outsourcing is the anger that is directed at machines for “taking jobs away from humans” rather than companies for employing that technology and jeopardizing jobs in the first place. The term "moral outsourcing" refers to the concept of outsourcing, or enlisting an external operation to complete specific work for another organization. In the case of moral outsourcing, the work of resolving moral dilemmas or making choices according to an ethical code is supposed to be conducted by another entity. == Real-world applications == In the medical field, AI is increasingly involved in decision-making processes about which patients to treat, and how to treat them. The responsibility of the doctor to make informed decisions about what is best for their patients is outsourced to an algorithm. Sympathy is also noted to be an important part of medical practice; an aspect that artificial intelligence, glaringly, is missing. This form of moral outsourcing is a major concern in the medical community. Another field of technology in which moral outsourcing is frequently brought up is autonomous vehicles. California Polytechnic State University professor Keith Abney proposed an example scenario: "Suppose we have some [troublemaking] teenagers, and they see an autonomous vehicle, they drive right at it. They know the autonomous vehicle will swerve off the road and go off a cliff, but should it?" The decision of whether to sacrifice the autonomous vehicle (and any passengers inside) or the vehicle coming at it will be written into the algorithms defining the car's behavior. In the case of moral outsourcing, the responsibility of any damage caused by an accident may be attributed to the autonomous vehicle itself, rather than the creators who wrote the protocol the vehicle will use to "decide" what to do. Moral outsourcing is also used to delegate the consequences of predictive policing algorithms to technology, rather than the creators or the police. There are many ethical concerns with predictive policing due to the fact that it results in the over-policing of low income and minority communities. In the context of moral outsourcing, the positive feedback loop of sending disproportionate police forces into minority communities is attributed to the algorithm and the data being fed into this system--rather than the users and creators of the predictive policing technology. == Outside of technology == === Religion === Moral outsourcing is also commonly seen in appeals to religion to justify discrimination or harm. In his book What It Means to be Moral, sociologist Phil Zuckerman contradicts the popular religious notion that morality comes from God. Religion is oftentimes cited as a foundation for a moral stance without any tangible relation between the religious beliefs and personal stance. In these cases, religious individuals will "outsource" their personal beliefs and opinions by claiming that they are a result of their religious identification. This is seen where religion is cited as a factor for political beliefs, medical beliefs, and in extreme cases an excuse for violence. === Manufacturing === Moral outsourcing can also be seen in the business world in terms of manufacturing goods and avoiding environmental responsibility. Some companies in the United States will move their production process to foreign countries with more relaxed environmental policies to avoid the pollution laws that exist in the US. A study by the Harvard Business Review found that "in countries with tight environmental regulation, companies have 29% lower domestic emissions on average. On the other hand, such a tightening in regulation results in 43% higher emissions abroad." The consequences of higher pollution rates are then attributed to the loose regulations in these countries, rather than on the companies themselves who purposefully moved into these areas to avoid strict pollution policy.
Explore-then-commit algorithm
Explore Then Commit (ETC) is an algorithm for the multi-armed bandit problem foc,used on finding the best trade-off between exploration and exploitation. == Multi-armed bandit problem == The multi-armed bandit problem is a sequential game where one player has to choose at each turn between K {\displaystyle K} actions (arms). Behind every arm a {\displaystyle a} is an unknown distribution ν a {\displaystyle \nu _{a}} that lies in a set D {\displaystyle {\mathcal {D}}} known by the player (for example, D {\displaystyle {\mathcal {D}}} can be the set of Gaussian distributions or Bernoulli distributions). At each turn t {\displaystyle t} the player chooses (pulls) an arm a t {\displaystyle a_{t}} , they then get an observation X t {\displaystyle X_{t}} of the distribution ν a t {\displaystyle \nu _{a_{t}}} . === Regret minimization === The goal is to minimize the regret at time T {\displaystyle T} that is defined as R T := ∑ a = 1 K Δ a E [ N a ( T ) ] {\displaystyle R_{T}:=\sum _{a=1}^{K}\Delta _{a}\mathbb {E} [N_{a}(T)]} where μ a := E [ ν a ] {\displaystyle \mu _{a}:=\mathbb {E} [\nu _{a}]} is the mean of arm a {\displaystyle a} μ ∗ := max a μ a {\displaystyle \mu ^{}:=\max _{a}\mu _{a}} is the highest mean Δ a := μ ∗ − μ a {\displaystyle \Delta _{a}:=\mu ^{}-\mu _{a}} N a ( t ) {\displaystyle N_{a}(t)} is the number of pulls of arm a {\displaystyle a} up to turn t {\displaystyle t} The player has to find an algorithm that chooses at each turn t {\displaystyle t} which arm to pull based on the previous actions and observations ( a s , X s ) s < t {\displaystyle (a_{s},X_{s})_{s