In mathematics, a time series is a sequence of data points indexed, listed, or graphed in chronological order. Most commonly, a time series consists of observations recorded at successive equally spaced points in time. Thus, it represents a form of discrete-time data. A time series may describe measurements collected over seconds, days, years, or even centuries. Common examples include heights of ocean tides, counts of sunspots, daily temperature readings, and the closing values of stock market indices such as the Dow Jones Industrial Average. A time series is often visualized using a run chart (a type of temporal line chart), which helps identify patterns such as trends, seasonal effects, and irregular fluctuations. Time series are widely used in statistics, actuarial science, signal processing, pattern recognition, econometrics, mathematical finance, weather forecasting, earthquake prediction, electroencephalography, control engineering, astronomy, communications engineering, and many other areas of applied science and engineering that involve temporal measurements. Time series analysis comprises methods for analyzing time series data in order to extract meaningful statistics and other characteristics of the data. Time series forecasting is the use of a model to predict future values based on previously observed values. Generally, time series data is modeled as a stochastic process. While regression analysis is often employed in such a way as to test relationships between one or more different time series, this type of analysis is not usually called "time series analysis", which refers in particular to relationships between different points in time within a single series. Time series data have a natural temporal ordering. This makes time series analysis distinct from cross-sectional studies, in which there is no natural ordering of the observations (e.g. explaining people's wages by reference to their respective education levels, where the individuals' data could be entered in any order). Time series analysis is also distinct from spatial data analysis where the observations typically relate to geographical locations (e.g. accounting for house prices by the location as well as the intrinsic characteristics of the houses). A stochastic model for a time series will generally reflect the fact that observations close together in time will be more closely related than observations further apart. In addition, time series models will often make use of the natural one-way ordering of time so that values for a given period will be expressed as deriving in some way from past values, rather than from future values (see time reversibility). Time series analysis can be applied to real-valued, continuous data, discrete numeric data, or discrete symbolic data (i.e. sequences of characters, such as letters and words in the English language). == Methods for analysis == Methods for time series analysis may be divided into two classes: frequency-domain methods and time-domain methods. The former include spectral analysis and wavelet analysis; the latter include auto-correlation and cross-correlation analysis. In the time domain, correlation and analysis can be made in a filter-like manner using scaled correlation, thereby mitigating the need to operate in the frequency domain. Additionally, time series analysis techniques may be divided into parametric and non-parametric methods. The parametric approaches assume that the underlying stationary stochastic process has a certain structure which can be described using a small number of parameters (for example, using an autoregressive or moving-average model). In these approaches, the task is to estimate the parameters of the model that describes the stochastic process. By contrast, non-parametric approaches explicitly estimate the covariance or the spectrum of the process without assuming that the process has any particular structure. Methods of time series analysis may also be divided into linear and non-linear, and univariate and multivariate. == Panel data == A time series is one type of panel data. Panel data is the general class, a multidimensional data set, whereas a time series data set is a one-dimensional panel (as is a cross-sectional dataset). A data set may exhibit characteristics of both panel data and time series data. One way to tell is to ask what makes one data record unique from the other records. If the answer is the time data field, then this is a time series data set candidate. If determining a unique record requires a time data field and an additional identifier which is unrelated to time (e.g. student ID, stock symbol, country code), then it is panel data candidate. If the differentiation lies on the non-time identifier, then the data set is a cross-sectional data set candidate. == Analysis == There are several types of motivation and data analysis available for time series which are appropriate for different purposes. === Motivation === In the context of statistics, econometrics, quantitative finance, seismology, meteorology, and geophysics the primary goal of time series analysis is forecasting. In the context of signal processing, control engineering and communication engineering it is used for signal detection. Other applications are in data mining, pattern recognition and machine learning, where time series analysis can be used for clustering, classification, query by content, anomaly detection as well as forecasting. === Exploratory analysis === A simple way to examine a regular time series is manually with a line chart. The datagraphic shows tuberculosis deaths in the United States, along with the yearly change and the percentage change from year to year. The total number of deaths declined in every year until the mid-1980s, after which there were occasional increases, often proportionately - but not absolutely - quite large. A study of corporate data analysts found two challenges to exploratory time series analysis: discovering the shape of interesting patterns, and finding an explanation for these patterns. Visual tools that represent time series data as heat map matrices can help overcome these challenges. === Estimation, filtering, and smoothing === This approach may be based on harmonic analysis and filtering of signals in the frequency domain using the Fourier transform, and spectral density estimation. Its development was significantly accelerated during World War II by mathematician Norbert Wiener, electrical engineers Rudolf E. Kálmán, Dennis Gabor and others for filtering signals from noise and predicting signal values at a certain point in time. An equivalent effect may be achieved in the time domain, as in a Kalman filter; see filtering and smoothing for more techniques. Other related techniques include: Autocorrelation analysis to examine serial dependence Spectral analysis to examine cyclic behavior which need not be related to seasonality. For example, sunspot activity varies over 11 year cycles. Other common examples include celestial phenomena, weather patterns, neural activity, commodity prices, and economic activity. Separation into components representing trend, seasonality, slow and fast variation, and cyclical irregularity: see trend estimation and decomposition of time series === Curve fitting === Curve fitting is the process of constructing a curve, or mathematical function, that has the best fit to a series of data points, possibly subject to constraints. Curve fitting can involve either interpolation, where an exact fit to the data is required, or smoothing, in which a "smooth" function is constructed that approximately fits the data. A related topic is regression analysis, which focuses more on questions of statistical inference such as how much uncertainty is present in a curve that is fit to data observed with random errors. Fitted curves can be used as an aid for data visualization, to infer values of a function where no data are available, and to summarize the relationships among two or more variables. Extrapolation refers to the use of a fitted curve beyond the range of the observed data, and is subject to a degree of uncertainty since it may reflect the method used to construct the curve as much as it reflects the observed data. For processes that are expected to generally grow in magnitude one of the curves in the graphic (and many others) can be fitted by estimating their parameters. The construction of economic time series involves the estimation of some components for some dates by interpolation between values ("benchmarks") for earlier and later dates. Interpolation is estimation of an unknown quantity between two known quantities (historical data), or drawing conclusions about missing information from the available information ("reading between the lines"). Interpolation is useful where the data surrounding the missing data is available and its trend, seasonality, and longer-term cycles are known. This is often done by using a relat
Deductive language
A deductive language is a computer programming language in which the program is a collection of predicates ('facts') and rules that connect them. Such a language is used to create knowledge based systems or expert systems which can deduce answers to problem sets by applying the rules to the facts they have been given. An example of a deductive language is Prolog, or its database-query cousin, Datalog. == History == As the name implies, deductive languages are rooted in the principles of deductive reasoning; making inferences based upon current knowledge. The first recommendation to use a clausal form of logic for representing computer programs was made by Cordell Green (1969) at Stanford Research Institute (now SRI International). This idea can also be linked back to the battle between procedural and declarative information representation in early artificial intelligence systems. Deductive languages and their use in logic programming can also be dated to the same year when Foster and Elcock introduced Absys, the first deductive/logical programming language. Shortly after, the first Prolog system was introduced in 1972 by Colmerauer through collaboration with Robert Kowalski. == Components == The components of a deductive language are a system of formal logic and a knowledge base upon which the logic is applied. === Formal Logic === Formal logic is the study of inference in regards to formal content. The distinguishing feature between formal and informal logic is that in the former case, the logical rule applied to the content is not specific to a situation. The laws hold regardless of a change in context. Although first-order logic is described in the example below to demonstrate the uses of a deductive language, no formal system is mandated and the use of a specific system is defined within the language rules or grammar. As input, a predicate takes any object(s) in the domain of interest and outputs either one of two Boolean values: true or false. For example, consider the sentences "Barack Obama is the 44th president" and "If it rains today, I will bring an umbrella". The first is a statement with an associated truth value. The second is a conditional statement relying on the value of some other statement. Either of these sentences can be broken down into predicates which can be compared and form the knowledge base of a deductive language. Moreover, variables such as 'Barack Obama' or 'president' can be quantified over. For example, take 'Barack Obama' as variable 'x'. In the sentence "There exists an 'x' such that if 'x' is the president, then 'x' is the commander in chief." This is an example of the existential quantifier in first order logic. Take 'president' to be the variable 'y'. In the sentence "For every 'y', 'y' is the leader of their nation." This is an example of the universal quantifier. === Knowledge Base === A collection of 'facts' or predicates and variables form the knowledge base of a deductive language. Depending on the language, the order of declaration of these predicates within the knowledge base may or may not influence the result of applying logical rules. Upon application of certain 'rules' or inferences, new predicates may be added to a knowledge base. As new facts are established or added, they form the basis for new inferences. As the core of early expert systems, artificial intelligence systems which can make decisions like an expert human, knowledge bases provided more information than databases. They contained structured data, with classes, subclasses, and instances. == Prolog == Prolog is an example of a deductive, declarative language that applies first- order logic to a knowledge base. To run a program in Prolog, a query is posed and based upon the inference engine and the specific facts in the knowledge base, a result is returned. The result can be anything appropriate from a new relation or predicate, to a literal such as a Boolean (true/false), depending on the engine and type system.
Media Block
A Media Block or Integrated Media Block (IMB) is a component in a digital cinema projection system. Its purpose is to convert the Digital Cinema Package (DCP) content into data that ultimately produces picture and sound in a theater in compliance with DCI anti-piracy encryption requirements. == Terminology == DCI specification allows for two different security system architectures. In the first the Media Block is outside of the projector. This design is simply referred to as a "Media Block" and is typically a device attached directly to the motherboard of a Digital Cinema server. The media block is usually connected to the projector by dual-link SDI cables. Such media block is limited to processing 2K output, downscaling 4K DCPs if necessary. The second architecture describes an "Integrated Media Block". This refers to a device attached and integrated directly into the projector, which receives image data from the server, usually via a cat6 Ethernet connection. They can process 2K and 4K output. Some hardware implementations integrate the entire server on a single board and are able to work both as a MB as well as an IMB. == Security features == All security functions are contained within a Secure Processing Block (SPB), a tamper-proof physical device. Upon ingestion into a DCP server, Key Delivery Messages (KDM) are stored on flash memory in the media block or IMB. A KDM is written to enable the playback of a specific DCP during a specific time window and on a specific media block or IMB, identified by its serial number during the authoring process. Media blocks and IMBs also contain a secure clock that is set in the factory cannot be altered by the end user, which the DCP servers to which they are attached use to determine showtimes. The secure clock prevents theaters from showing encrypted movies outside the times authorized by the KDM (e.g. after it has expired) by simply changing the date and time in the server's BIOS. Media blocks and IMBs also typically include anti-tamper devices, designed to self-destruct the unit if unauthorized modification of its hardware, software or secure clock is attempted.
Signal-to-interference-plus-noise ratio
In information theory and telecommunication engineering, the signal-to-interference-plus-noise ratio (SINR) (also known as the signal-to-noise-plus-interference ratio (SNIR)) is a quantity used to give theoretical upper bounds on channel capacity (or the rate of information transfer) in wireless communication systems such as networks. Analogous to the signal-to-noise ratio (SNR) used often in wired communications systems, the SINR is defined as the power of a certain signal of interest divided by the sum of the interference power (from all the other interfering signals) and the power of some background noise. If the power of noise term is zero, then the SINR reduces to the signal-to-interference ratio (SIR). Conversely, zero interference reduces the SINR to the SNR, which is used less often when developing mathematical models of wireless networks such as cellular networks. The complexity and randomness of certain types of wireless networks and signal propagation has motivated the use of stochastic geometry models in order to model the SINR, particularly for cellular or mobile phone networks. == Description == SINR is commonly used in wireless communication as a way to measure the quality of wireless connections. Typically, the energy of a signal fades with distance, which is referred to as a path loss in wireless networks. Conversely, in wired networks the existence of a wired path between the sender or transmitter and the receiver determines the correct reception of data. In a wireless network one has to take other factors into account (e.g. the background noise, interfering strength of other simultaneous transmission). The concept of SINR attempts to create a representation of this aspect. == Mathematical definition == The definition of SINR is usually defined for a particular receiver (or user). In particular, for a receiver located at some point x in space (usually, on the plane), then its corresponding SINR given by S I N R ( x ) = P I + N {\displaystyle \mathrm {SINR} (x){=}{\frac {P}{I+N}}} where P is the power of the incoming signal of interest, I is the interference power of the other (interfering) signals in the network, and N is some noise term, which may be a constant or random. Like other ratios in electronic engineering and related fields, the SINR is often expressed in decibels or dB. == Propagation model == To develop a mathematical model for estimating the SINR, a suitable mathematical model is needed to represent the propagation of the incoming signal and the interfering signals. A common model approach is to assume the propagation model consists of a random component and non-random (or deterministic) component. The deterministic component seeks to capture how a signal decays or attenuates as it travels a medium such as air, which is done by introducing a path-loss or attenuation function. A common choice for the path-loss function is a simple power-law. For example, if a signal travels from point x to point y, then it decays by a factor given by the path-loss function ℓ ( | x − y | ) = | x − y | α {\displaystyle \ell (|x-y|)=|x-y|^{\alpha }} , where the path-loss exponent α>2, and |x-y| denotes the distance between point y of the user and the signal source at point x. Although this model suffers from a singularity (when x=y), its simple nature results in it often being used due to the relatively tractable models it gives. Exponential functions are sometimes used to model fast decaying signals. The random component of the model entails representing multipath fading of the signal, which is caused by signals colliding with and reflecting off various obstacles such as buildings. This is incorporated into the model by introducing a random variable with some probability distribution. The probability distribution is chosen depending on the type of fading model and include Rayleigh, Rician, log-normal shadow (or shadowing), and Nakagami. == SINR model == The propagation model leads to a model for the SINR. Consider a collection of n {\displaystyle n} base stations located at points x 1 {\displaystyle x_{1}} to x n {\displaystyle x_{n}} in the plane or 3D space. Then for a user located at, say x = 0 {\displaystyle x=0} , then the SINR for a signal coming from base station, say, x i {\displaystyle x_{i}} , is given by S I N R ( x i ) = F i ℓ ( | x i | ) ∑ j ≠ i [ F j ℓ ( | x j | ) ] + N {\displaystyle \mathrm {SINR} (x_{i}){=}{\frac {\frac {F_{i}}{\ell (|x_{i}|)}}{\sum _{j\neq i}\left[{\frac {F_{j}}{\ell (|x_{j}|)}}\right]+N}}} , where F i {\displaystyle F_{i}} are fading random variables of some distribution. Under the simple power-law path-loss model becomes S I N R ( x i ) = F i | x i | α ∑ j ≠ i F j | x j | α + N {\displaystyle \mathrm {SINR} (x_{i}){=}{\frac {\frac {F_{i}}{|x_{i}|^{\alpha }}}{\sum _{j\neq i}{\frac {F_{j}}{|x_{j}|^{\alpha }}}+N}}} . == Stochastic geometry models == In wireless networks, the factors that contribute to the SINR are often random (or appear random) including the signal propagation and the positioning of network transmitters and receivers. Consequently, in recent years this has motivated research in developing tractable stochastic geometry models in order to estimate the SINR in wireless networks. The related field of continuum percolation theory has also been used to derive bounds on the SINR in wireless networks.
Extremely online
An extremely online (often capitalized), terminally online, or chronically online person is someone who is closely engaged with Internet culture. People said to be extremely online often believe that online posts are very important. Events and phenomena can themselves be extremely online; while often used as a descriptive term, the phenomenon of extreme online usage has been described as "both a reformation of the delivery of ideas – shared through words and videos and memes and GIFs and copypasta – and the ideas themselves". Here, "online" is used to describe "a way of doing things, not [simply] the place they are done". == Criteria == While the term was in use as early as 2014, it gained popularity over the latter half of the 2010s in conjunction with the increasing prevalence and notability of Internet phenomena in all areas of life. Extremely online people, according to The Daily Dot, are interested in topics "no normal, healthy person could possibly care about", and have been analogized to "pop culture fandoms, just without the pop". Extremely online phenomena such as fan culture and reaction GIFs have been described as "swallowing democracy" by journalists such as Amanda Hess in The New York Times, who claimed that a "great convergence between politics and culture, values and aesthetics, citizenship and commercialism" had become "a dominant mode of experiencing politics". Vulture – formerly the pop culture section of New York magazine, now a stand-alone website – has a section for articles tagged "extremely online". == Historical background == In the 2010s, many categories and labels came into wide use from media outlets to describe Internet-mediated cultural trends, such as the alt-right, the dirtbag left, and doomerism. These ideological categories are often defined by their close association with online discourse. For example, the term "alt-right" was added to the Associated Press' stylebook in 2016 to describe the "digital presence" of far-right ideologies, the dirtbag left refers to a group of "underemployed and overly online millennials" who "have no time for the pieties of traditional political discourse", and the doomer's "blackpilled despair" is combined with spending "too much time on message boards in high school" to produce an eclectic "anti-socialism". Extreme onlineness transcends ideological boundaries. For example, right-wing figures like Alex Jones and Laura Loomer have been described as "extremely online", but so have those on the left like Alexandria Ocasio-Cortez and fans of the Chapo Trap House podcast. Extremely online phenomena can range from acts of offline violence (such as the 2019 Christchurch shootings) to "[going] on NPR to explain the anti-capitalist irony inherent in kids eating Tide Pods". United States President Donald Trump's posts on social media have been frequently cited as extremely online, during both his presidency and his 2020 presidential campaign; Vox claimed his approach to re-election veered into being "Too Online", and Reason questioned whether the final presidential debate was "incomprehensible to normies". While individual people are often given the description, being extremely online has also been posited as an overall cultural phenomenon, applying to trends like lifestyle movements suffixed with "-wave" and "-core" based heavily on Internet media, as well as an increasing expectation for digital social researchers to have an "online presence" to advance in their careers. == Participants and media coverage == One example of a phenomenon considered to be extremely online is the "wife guy" (a guy who posts about his wife); despite being a "stupid online thing" which spent several years as a piece of Internet slang, in 2019 it became the subject of five articles in leading U.S. media outlets. Like many extremely online phrases and phenomena, the "wife guy" has been attributed in part to the in-character Twitter account dril. The account frequently parodies how people behave on the Internet, and has been widely cited as influential on online culture. In one tweet, his character refuses to stop using the Internet, even when someone shouts outside his house that he should log off. Many of dril's other coinages have become ubiquitous parts of Internet slang. Throughout the 2010s, posters such as dril inspired commonly used terms like "corncobbing" (referring to someone losing an argument and failing to admit it); while originally a piece of obscure Internet slang used on sites like Twitter, use of the term (and controversy over its misinterpretation) became a subject of reporting from traditional publications, with some noting that keeping up with the rapid turnover of inside jokes, memes, and quotes online required daily attention to avoid embarrassment. Twitch has been described as "talk radio for the extremely online". Another example of an event cited as extremely online is No Nut November. Increasingly, researchers are expected to have more of an online presence, to advance in their careers, as networking and portfolios continue to transition to the digital world. In November 2020, an article in The Washington Post criticized the filter bubble theory of online discourse on the basis that it "overgeneralized" based on a "small subset of extremely online people". The 2021 storming of the United States Capitol was described as extremely online, with "pro-Trump internet personalities", such as Baked Alaska, and fans livestreaming and taking selfies. People who have been described as extremely online include Chrissy Teigen, Jon Ossoff, and Andrew Yang. In contrast, Joe Biden has been cited as the antithesis of extremely online—The New York Times wrote in 2019 that he had "zero meme energy".
AstroPay
AstroPay is a global digital wallet that provides users with a way to pay, send, and receive money. The app provides online payments, virtual and physical debit cards, peer-to-peer money transfers, and more. == History == AstroPay was founded in Uruguay in 2009 as a payment processing company. Over time, it expanded its services across Latin America, EMEA, and APAC. A significant milestone occurred in 2016, when AstroPay spun off dLocal, focusing on cross-border payments for emerging markets. dLocal became Uruguay's first unicorn and eventually went public through a successful IPO. In 2020, AstroPay spun off its payment processing services into a new entity, D24, to focus on mobile wallet for cross border. Between 2023 and 2024 the Company brought new leadership to guide its transition towards becoming a fully focused global digital multicurrency wallet where users save, send, and spend globally. This shift introduced enhanced features, including loyalty prepaid cards and multicurrency accounts. == Services == AstroPay offers three main products: AstroPay Wallet, AstroPay check-out, and AstroPay Platform. AstroPay Wallet is a digital wallet for consumers, where they have multicurrency accounts, prepaid card and marketplace. With AstroPay check-out, businesses can tap into AstroPay's wallet user base by accepting AstroPay as a payment method in their check-out options. Lastly, AstroPay Platform enables other businesses to use the AstroPay network to launch their own global wallet. == Brand endorsements, partnerships == AstroPay's marketing strategy has included the development of co-branded products with sports teams and other brand. The company sponsored Burnley Football Club during the 2018–19 Premier League season, renewing the partnership for the 2021–22 Premier League season when it became the club's official payment service partner. In August 2021, AstroPay entered into a partnership with the Wolverhampton Wanderers for the 2021-22 Premier League season, and the following year, became the team's shirt sponsor. Later, in September 2021, AstroPay expanded its partnership with Wolverhampton Wanderers, which included becoming the team's official payment partner and later, in 2023, co-launching a co-branded card. Other partnerships include Newcastle United in 2021 in the English Premier League. AstroPay made arrangements to ensure that branding and logo would be visible on the pitch-side LED advertising during Premier League matches. Furthermore, in June 2022, the company renewed it's partnership with Wolverhampton Wanderers for the 2022-23 Premier League season and launched its Wolves debit card in February 2023. Some other notable partnerships include: Universidad de Chile in 2024, Tottenham Hotspurs in 2023-25, and even a collaboration with Lionel Messi across all of Latin America. == Recent developments == AstroPay has refocused its strategy since 2023, pivoting from payment processing to concentrate on its global digital wallet. This move reflects a broader effort to redefine the company's market positioning by emphasizing global user-friendly financial services, while separating its identity from previous operations managed by dLocal and D24.
Event cinema
Event cinema sometimes called alternative content cinema or livecasts refers to the use of movie theaters to display a varied range of live and recorded entertainment excluding traditional films, such as sport, opera, musicals, ballet, music, one-off TV specials, current affairs, comedy and religious services. == History and development == Event Cinema was set up at the start of the century with rock concerts by Bon Jovi (2001), David Bowie (2003), and Robbie Williams (2005) bringing non-film audiences into cinemas that had newly installed digital equipment. The Metropolitan Opera in New York through their partnership with Fathom Events is acknowledged as the trailblazer in this area, aggressively seeking out new markets and setting high standards for live broadcasts via satellite. Emulated by other opera houses worldwide such as the Royal Opera House following a close second, Glyndebourne, La Scala and the Sydney Opera House the genre of opera within the 'Event Cinema' industry has been a huge success, and has brought new, younger audiences into cash-strapped opera houses depended on state funding and wealthy benefactors for the first time - an unforeseen and happy consequence of digitisation. Ballet and theater have also been very successful, as have rock concerts, both live and recorded. The UK's National Theatre has been a huge success here with their season of live broadcasts under the banner 'NT Live', featuring big name casts such as Helen Mirren, whose recent turn as Queen Elizabeth II in The Audience was a sell out everywhere. (This was in partnership with another West End theatre and the NT are keen to help other theatres maximise their potential through live broadcasts). The Globe and the Royal Shakespeare Company are also producing work for live broadcast and recorded exhibition. As digitisation of cinemas matures, the Event Cinema industry is growing. The strongest territory is the US, followed by the UK and mainland European territories. Latin America is also a very strong market. Recent additions include Pompeii Live, a unique exhibition by the UK's British Museum, featuring celebrities and curators taking the audience on a live tour around the recreated set of Pompeii within the museum itself, and they are also exploring the schools market for the first time, following the live broadcast on June 18 with a daytime broadcast aimed at UK schools for the first time. If successful this will no doubt prove a model for future museums to emulate. An added incentive for exhibitors is the ability to show alternative content, i.e. alternative to mainstream, studio-driven content, such as live special events, sports, pre-show advertising and other digital or video content. In industry terms this has become known as 'Alternative Content', but has recently become known more widely as 'Event Cinema'. === Expanding markets === Some low-budget films that would normally not have a theatrical release because of distribution costs might be shown in smaller engagements than the typical large release studio pictures. The cost of duplicating a digital "print" is very low, so adding more theaters to a release has a small additional cost to the distributor. Movies that start with a small release could scale to a much larger release quickly if they were sufficiently successful, opening up the possibility that smaller movies could achieve box office success previously out of their reach. ==== Technical specifications ==== Event Cinema is also finding a market in 3rd world countries in which the higher costs and quality of DCI equipment are not yet affordable, as crucially there are no DCI specifications for Alternative Content as there is in mainstream [studio] content. This has led to an explosion in the variety of content on offer, but a lack of standardisation has led to questionable quality at times. As the industry matures, this lack of regulation is expected to change and there are moves afoot to introduce codes of practice and technical specifications. Recorded content complements mainstream studio content by maximising the 'downtime' that plagues the cinema industry, where screens worldwide spend a large proportion of their time in darkness and cinemas empty. Some cinema chains have targeted pensioners in particular, offering free tea and coffee for afternoon matinees of recorded opera, for example. Digital Cinema Packages (DCPs) have been useful to cinemas not yet equipped with satellite broadcasting capability and has enabled exhibitors to build their Event Cinema audience, which is not generally the 18-24 demographic that multiplexes are targeting. ==== New Audiences ==== Event Cinema has seen a return of an older, affluent audience, previously turned off by the multiplex experience, and cinemas are starting to capitalise on this by offering waiter-serviced, high class finger food and alcoholic beverages, complete with bars and restaurants, a world away from the traditional popcorn/soft drink model; art house cinemas are increasingly marketing themselves as 'destination' venues for an evening's entertainment, somewhere to spend an entire evening, rather than just a couple of hours. As exhibition admissions have plateau'd in recent years due to the explosion in VOD, tablet and mobile content technology, this new revenue stream has been a surprise and welcome addition to the cinema industry, though the US studios have been cautious in embracing the change as yet. The thrill of Live broadcasts means they are generally regarded as more popular than recorded events, but there are exceptions; artists with a loyal cult or teenage following tend to do particularly well in this area, as concert films featuring artists such as the Grateful Dead, Pearl Jam, JLS, Led Zeppelin and the Rolling Stones have shown. ==== The Future ==== As more and more distributors are emerging, offering an increasingly broad range of content to cinemas worldwide, the landscape itself is shifting: screen advertising companies, technical providers, and exhibitors themselves are reinventing themselves as Alternative Content or Event Cinema distributors, and the industry is witnessing a re-evaluation of business models and practices worldwide. Predictions are that this industry could be work in excess of US$1bn by 2015. An illustration of the growth of this industry is the news the establishment of a European trade association promoting the industry to the general public and supporting those involved in it and the Event Cinema Association.