Clapper is an American short-form video-hosting service headquartered in Dallas, Texas. It was founded in 2020 by Edison Chen as an alternative for TikTok for mature audiences. The app is functionally similar to TikTok and includes tipping and e-commerce features. Following an influx of far-right content in early 2021, Clapper strengthened its moderation practices. It achieved 2 million monthly active users by 2023, and the number of downloads increased after a U.S. bill that would potentially ban TikTok in the country was signed in 2024. == History == With its offices in Dallas, Texas, Clapper was founded in July 2020 by Chinese-American entrepreneur Edison Chen. Chen considered that most online platforms, such as TikTok, were being targeted to young generations, such as Generation Z. He then concepted Clapper as a service with short-form content for mature audiences among Generation X and millennials, while not intending to compete directly with TikTok. Clapper averaged fewer than ten thousand daily active users during 2020, reaching 500 thousand downloads in the next year. Initially without paying for external advertising, the company raised about $3 million during a 2021 seed funding round. In 2023, the app reportedly reached about 300 to 400 thousand daily active users and 2 million monthly active users. The average user was between the ages of 35 and 55. Following the April 2024 signing of the Protecting Americans from Foreign Adversary Controlled Applications Act, which would potentially enact a ban on TikTok in the U.S. in January 2025, Clapper averaged 200 thousand weekly downloads. In 2025, before the day scheduled for the ban (January 19), TikTok users migrated to other apps. As a result, Clapper received 1.4 million new downloads in a week preceding the date. It was listed as the third most-downloaded free app on Apple's App Store on January 14, behind Xiaohongshu and Lemon8, and the term "TikTok refugee" became a trending term. == Features == Clapper presents similarities with TikTok in its layout, including "Following" and "For You" tabs with videos up to three minutes long that can be liked, commented on or shared. A "Clapback" feature allows users to create responses to videos from others. Users can create livestreams and chat rooms in the app. Users can tip Clapper creators through its Clapper Fam monetization feature, in place of in-app advertisements. The Clapper Shop allows for e-commerce between users. The service had distributed $10 million to its users in total by 2023, according to Clapper CEO Chen. == Content == Clapper includes a policy requiring users to be at least 17 years of age, although Clapper CEO Chen described that "there is no adult content" on the platform. Lindsay Dodgson of Business Insider described the content as generally outdated and "reminiscent of 'getting owned' compilations of the earlier internet." The Washington Post's Tatum Hunter characterized Clapper as including sexual or engagement baiting content more prevalently than TikTok. === Moderation === Clapper's team, which had fifteen employees in early 2021, initially stated it would not moderate content as strictly as TikTok and would mostly rely on user reports. Following that year's January 6 United States Capitol attack, far-right conservative videos promoting QAnon and anti-vaccine conspiracy theories appeared on Clapper's "For You" page to a substantial degree for weeks. The videos were made in protest against decisions by platforms, particularly TikTok, to ban such content. Clapper's team stated in January 10 that its rules prohibiting incitements to violence would be strictly enforced. By February, videos and accounts promoting the conspiracy theories had been removed, and QAnon-related content was banned permanently. Clapper's team hired more content auditors and implemented moderation by artificial intelligence for further community guideline violations.
Traceability
Traceability is the capability to trace something. In some cases, it is interpreted as the ability to verify the history, location, or application of an item by means of documented recorded identification. Other common definitions include the capability (and implementation) of keeping track of a given set or type of information to a given degree, or the ability to chronologically interrelate uniquely identifiable entities in a way that is verifiable. Traceability is applicable to measurement, supply chain, software development, healthcare and security. == Measurement == The term measurement traceability or metrological traceability is used to refer to an unbroken chain of comparisons relating an instrument's measurements to a known standard. Calibration to a traceable standard can be used to determine an instrument's bias, precision, and accuracy. It may also be used to show a chain of custody—from current interpretation of evidence to the actual evidence in a legal context, or history of handling of any information. In many countries, national standards for weights and measures are maintained by a National Metrological Institute (NMI) which provides the highest level of standards for the calibration / measurement traceability infrastructure in that country. Examples of government agencies include the National Physical Laboratory, UK (NPL) the National Institute of Standards and Technology (NIST) in the USA, the Physikalisch-Technische Bundesanstalt (PTB) in Germany, the Instituto Nazionale di Ricerca Metrologica (INRiM) in Italy, and the National Research Council of Canada (NRC). As defined by NIST, "Traceability of measurement requires the establishment of an unbroken chain of comparisons to stated references each with a stated uncertainty." A clock providing traceable time is traceable to a time standard such as Coordinated Universal Time or International Atomic Time. The Global Positioning System is a source of traceable time. === Food processing === In food processing (meat processing, fresh produce processing), the term traceability refers to the recording through means of barcodes or RFID tags and other tracking media, all movement of product and steps within the production process. One of the key reasons this is such a critical point is in instances where an issue of contamination arises, and a recall is required. Where traceability has been closely adhered to, it is possible to identify, by precise date/time and exact location which goods must be recalled, and which are safe, potentially saving millions of dollars in the recall process. Traceability within the food processing industry is also utilised to identify key high production and quality areas of a business, versus those of low return, and where points in the production process may be improved. In food processing software, traceability systems imply the use of a unique piece of data (e.g., order date/time or a serialized sequence number, generally through the use of a barcode / RFID) which can be traced through the entire production flow, linking all sections of the business, including suppliers and future sales through the supply chain. Messages and files at any point in the system can then be audited for correctness and completeness, using the traceability software to find the particular transaction and/or product within the supply chain. In food systems, ISO 22005, as part of the ISO 22000 family of standards, has been developed to define the principles for food traceability and specifies the basic requirements for the design and implementation of a feed and food traceability system. It can be applied by an organization operating at any step in the feed and food chain. The European Union's General Food Law came into force in 2002, making traceability compulsory for food and feed operators and requiring those businesses to implement traceability systems. The EU introduced its Trade Control and Expert System, or TRACES, in April 2004. The system provides a central database to track movement of animals within the EU and from third countries. Australia has its National Livestock Identification System to keep track of livestock from birth to slaughterhouse. India has started taking initiatives for setting up traceability systems at Government and Corporate levels. Grapenet, an initiative by Agriculture and Processed Food Products Export Development Authority (APEDA), Ministry of Commerce, Government of India is an example in this direction. GrapeNet is an internet based traceability software system for monitoring fresh grapes exported from India to the European Union. GrapeNet is a first of its kind initiative in India that has put in place an end-to-end system for monitoring pesticide residue, achieve product standardization and facilitate tracing back from pallets to the farm of the Indian grower, through the various stages of sampling, testing, certification and packing. Grapenet won the National Award (Gold), in the winners announced for the best e-Governance initiatives undertaken in India in 2007. The Directorate Generate Foreign Trade (DGFT), Government of India, through its notification dated 04.02.2009 relating to Amendment in Foreign Trade Policy (RE2008)has mandated that Export to the European Union is permitted subject to registration with APEDA, thereby making Grapenet mandatory for all exports of fresh grapes from India to Europe. Uruguay has also designed a system called "Traceability & Electronic Information System of the Beef Industry". Traceability in food supply can also refer to practices employed by individual companies, including Ritual and Amway's Nutrilite. In the case of Nutrilite's supplements, ingredients are documented and tested throughout farming, processing, and manufacturing to ensure traceability at each stage of production. == Systems and software development == In systems and software development, the term traceability (or requirements traceability) refers to the ability to link product requirements back to stakeholders' rationales and forward to corresponding design artifacts, code, and test cases. Traceability supports numerous software engineering activities such as change impact analysis, compliance verification or traceback of code, regression test selection, and requirements validation. It is usually accomplished in the form of a matrix created for the verification and validation of the project. Unfortunately, the practice of constructing and maintaining a requirements trace matrix (RTM) can be very arduous and over time the traces tend to erode into an inaccurate state unless date/time stamped. Alternate automated approaches for generating traces using information retrieval methods have been developed. The IEEE defines traceability as "(1)The degree to which a relationship can be established between two or more products of the development process, especially products having a predecessor, successor or master-subordinate relationship to one another. For example, the degree to which the requirements and design of a given software component match. See also: consistency. " and "(2) The degree to which each element in a software development product establishes its reason for existing; for example, the degree to which each element in a bubble chart references the requirement that it satisfies." In transaction processing software, traceability implies use of a unique piece of data (e.g., order date/time or a serialized sequence number) which can be traced through the entire software flow of all relevant application programs. Messages and files at any point in the system can then be audited for correctness and completeness, using the traceability key to find the particular transaction. This is also sometimes referred to as the transaction footprint. == Health care == Patient safety during healthcare service plays an important role in preventing delayed recovery or even mortality, by increasing and improving the quality of life of citizens, and is considered an indicator of the quality status of health services Maintaining patient safety is a complex task and involves factors inherent to the environment and human actions. New technologies facilitate the traceability tools of patients and medications. This is particularly relevant for drugs that are considered high risk and cost. Recent research in the healthcare industry emphasizes the significant impact of Blockchain Technology (BCT) on improving the performance of healthcare supply chain management. It highlights BCT's role in enhancing transparency, data immutability, and efficient management, leading to better cooperation among stakeholders and effective risk mitigation in healthcare services. The World Health Organization has recognized the importance of traceability for medical products of human origin (MPHO) and urged member states "to encourage the implementation of globally consistent coding systems to facilitate national and international traceability". == Security and cri
VITAL (machine learning software)
VITAL (Validating Investment Tool for Advancing Life Sciences) was a Board Management Software machine learning proprietary software developed by Aging Analytics, a company registered in Bristol (England) and dissolved in 2017. Andrew Garazha (the firm's Senior Analyst) declared that the project aimed "through iterative releases and updates to create a piece of software capable of making autonomous investment decisions." According to Nick Dyer-Witheford, VITAL 1.0 was a "basic algorithm". On 13 May 2014, Deep Knowledge Ventures, a Hong Kong venture capital firm, claimed to have appointed VITAL to its board of directors in order to prove that artificial intelligence could be an instrument for investment decision-making. The announcement received great press coverage despite the fact commentators consider this a publicity stunt. Fortune reported in 2019 that VITAL is no longer used. == Criticism == Academics and journalists viewed VITAL's board appointment with skepticism. University of Sheffield computer science professor Noel Sharkey called it "a publicity hype". Michael Osborne, a University of Oxford associate professor in machine learning, found it is "a gimmick to call that an actual board member". Simon Sharwood of The Register, wrote there is "a strong whiff of stunt and/or promotion about this". In a 2019 speech, the Chief Scientist of Australia, Alan Finkel, commented, "At the time, most of us probably dismissed Vital as a PR exercise. I admit, I used her story three years ago to get a laugh in one of my speeches." Florian Möslein, a law professor at the University of Marburg, wrote in 2018 that "Vital has widely been acknowledged as the 'world's first artificial intelligence company director'". Vice journalist Jason Koebler suggested that the software did not have any article intelligence capabilities and concluded "VITAL can’t talk, and it can’t hear, and it can’t be a real, functional executive of a company." Sharwood of The Register noted that because VITAL was not a natural person, it could not be a board member under Hong Kong's corporate governance laws. However, in a 2017 interview to The Nikkei, Dmitry Kaminskiy, managing partner of Deep Knowledge Ventures, stated that VITAL had observer status on the board and no voting rights. University of Sheffield computer science professor Noel Sharkey said of VITAL, "On first sight, it looks like a futuristic idea but on reflection it is really a little bit of publicity hype." Vice journalist Jason Koebler said "this is a gimmick" and said "There is literally nothing to suggest that VITAL has any sort of capabilities beyond any other proprietary analysis software". Michael Osborne, a University of Oxford associate professor in machine learning, found VITAL's appointment to be noncredible, saying it is "a bit of a gimmick to call that an actual board member". Osborne said that a core duty of board members to converse with each other, which the algorithm is incapable of doing, so its more likely functionality is to serve as a springboard for conversation among other board members. In a 2019 speech, the Chief Scientist of Australia, Alan Finkel, commented, "At the time, most of us probably dismissed Vital as a PR exercise. I admit, I used her story three years ago to get a laugh in one of my speeches." == Machine intelligence as board member == VITAL was created by a group of programmers employed by Aging Analytics According to Andrew Garazh, Aging Analytics Senior Analyst, VITAL was not a machine learning algorithm as the necessary datasets on investment rounds, intellectual property and clinical trial outcomes are generally not disclosed. Rather, VITAL used fuzzy logic based on 50 parameters to assess risk factors. Aging Analytics licensed the software to Deep Knowledge Ventures. It was used to help the human board members of Deep Knowledge Venture make investment decisions in biotechnology companies. For instance, it supported investments in Insilico Medicine, which creates ways for computers to help find drugs in research into aging. VITAL also supported investing in Pathway Pharmaceuticals, which uses the OncoFinder algorithm to choose and appraise cancer treatments. According to Dmitry Kaminskiy, managing partner of Deep Knowledge Ventures, the motivation for using VITAL was the large number of failed investments in the biotechnology sector and the desire to avoid investing in companies likely to fail. == Ethical and legal implications == Scholars addressed questions around the safety, privacy, accountability transparency and bias in algorithms. Writing in the philosophical journal Multitudes, the academic Ariel Kyrou raised questions about the consequences of a mistake made by an algorithm recommending a dangerous investment. He raised the hypothetical where VITAL was able to persuade the board to invest in a startup that had the facade of doing research into treatment for age-associated ills, but in actuality was run by terrorists who were raising funds. Kyrou raised a series of questions about who society would fault for VITAL's mistake. As the owner of VITAL, should Deep Knowledge Ventures be held accountable, or rather should the companies that supplied data to VITAL or the people who created VITAL be held liable? Simon Sharwood of The Register wrote that because the appointment of a software program to the board directors is not legally feasible in Hong Kong, there is "a strong whiff of stunt and/or promotion about this". Quoting a Thomson Reuters website describing Hong Kong legislation related to corporate governance, Sharwood pointed out that in Hong Kong "the board comprises all of the directors of the company" and "a director must normally be a natural person, except that a private company may have a body corporate as its director if the company is not a member of a listed group." He concluded that since VITAL cannot be considered a "natural person", it is merely a "cosmetic" appointment to the board and that "this software is no more a Board member than Caligula's horse was a senator". Sharwood further argued that corporations frequently purchase directors and officers liability insurance but that it would be practically impossible to get such insurance for VITAL. Sharwood also wrote that were VITAL to be hacked, any misinformation it outputs could be considered "false and misleading communications". In the book Research Handbook on the Law of Artificial Intelligence, Florian Mölein wrote that VITAL could not become a director as defined in Hong Kong's corporate laws, so the other directors just were approaching it as "a member of [the] board with observer status". Lin Shaowei raised concerns in a Journal of East China University of Political Science and Law article about how the software's appearance inspired a complex question about the relationship between corporate law and artificial intelligence. VITAL could be considered either a board director who has voting rights or an observer who does not. Lin said either choice raised questions about whether VITAL is subject to corporate law and who would be held accountable if VITAL recommends a choice that turns out to be damaging to the company. David Theo Goldberg in the Critical Times, a peer reviewed journal in Critical Global Theory, argues that VITAL processed a dataset to predict the most remunerative investment opportunities. Drawing his analysis on an article from Business Insider, Goldberg describes VITAL's decision-making predictiveness based "on surface pattern recognition and the identification of regularities and/or irregularities". In other words, Goldberg asserts that "the normativity of the surface" explains algorithmic knowledge of a "product" like VITAL. In Homo Deus, Yuval Noah Harari mentions VITAL as an example of the future risks that humankind faces. Harari argues that the human mind is being replaced by a world in which algorithms and data make the decisions. Specifically, it is argued that "as algorithms push humans out of the job market," executive boards driven by artificial intelligence are more likely to give priority to algorithms over the humans.
Information Harvesting
Information Harvesting (IH) was an early data mining product from the 1990s. It was invented by Ralphe Wiggins and produced by the Ryan Corp, later Information Harvesting Inc., of Cambridge, Massachusetts. Wiggins had a background in genetic algorithms and fuzzy logic. IH sought to infer rules from sets of data. It did this first by classifying various input variables into one of a number of bins, thereby putting some structure on the continuous variables in the input. IH then proceeds to generate rules, trading off generalization against memorization, that will infer the value of the prediction variable, possibly creating many levels of rules in the process. It included strategies for checking if overfitting took place and, if so, correcting for it. Because of its strategies for correcting for overfitting by considering more data, and refining the rules based on that data, IH might also be considered to be a form of machine learning. The advantage of IH, as compared with other data mining products of its time and even later, was that it provided a mechanism for finding multiple rules that would classify the data and determining, according to set criteria, the best rules to use.
FERET (facial recognition technology)
The Facial Recognition Technology (FERET) program was a government-sponsored project that aimed to create a large, automatic face-recognition system for intelligence, security, and law enforcement purposes. The program began in 1993 under the combined leadership of Dr. Harry Wechsler at George Mason University (GMU) and Dr. Jonathon Phillips at the Army Research Laboratory (ARL) in Adelphi, Maryland and resulted in the development of the Facial Recognition Technology (FERET) database. The goal of the FERET program was to advance the field of face recognition technology by establishing a common database of facial imagery for researchers to use and setting a performance baseline for face-recognition algorithms. Potential areas where this face-recognition technology could be used include: Automated searching of mug books using surveillance photos Controlling access to restricted facilities or equipment Checking the credentials of personnel for background and security clearances Monitoring airports, border crossings, and secure manufacturing facilities for particular individuals Finding and logging multiple appearances of individuals over time in surveillance videos Verifying identities at ATM machines Searching photo ID records for fraud detection The FERET database has been used by more than 460 research groups and is currently managed by the National Institute of Standards and Technology (NIST). By 2017, the FERET database has been used to train artificial intelligence programs and computer vision algorithms to identify and sort faces. == History == The origin of facial recognition technology is largely attributed to Woodrow Wilson Bledsoe and his work in the 1960s, when he developed a system to identify faces from a database of thousands of photographs. The FERET program first began as a way to unify a large body of face-recognition technology research under a standard database. Before the program's inception, most researchers created their own facial imagery database that was attuned to their own specific area of study. These personal databases were small and usually consisted of images from less than 50 individuals. The only notable exceptions were the following: Alex Pentland’s database of around 7500 facial images at the Massachusetts Institute of Technology (MIT) Joseph Wilder's database of around 250 individuals at Rutgers University Christoph von der Malsburg’s database of around 100 facial images at the University of Southern California (USC) The lack of a common database made it difficult to compare the results of face recognition studies in the scientific literature because each report involved different assumptions, scoring methods, and images. Most of the papers that were published did not use images from a common database nor follow a standard testing protocol. As a result, researchers were unable to make informed comparisons between the performances of different face-recognition algorithms. In September 1993, the FERET program was spearheaded by Dr. Harry Wechsler and Dr. Jonathon Phillips under the sponsorship of the U.S. Department of Defense Counterdrug Technology Development Program through DARPA with ARL serving as technical agent. === Phase I === The first facial images for the FERET database were collected from August 1993 to December 1994, a time period known as Phase I. The pictures were initially taken with a 35-mm camera at both GMU and ARL facilities, and the same physical setup was used in each photography session to keep the images consistent. For each individual, the pictures were taken in sets, including two frontal views, a right and left profile, a right and left quarter profile, a right and left half profile, and sometimes at five extra locations. Therefore, a set of images consisted of 5 to 11 images per person. At the end of Phase I, the FERET database had collected 673 sets of images, resulting in over 5000 total images. At the end of Phase I, five organizations were given the opportunity to test their face-recognition algorithm on the newly created FERET database in order to compare how they performed against each other. There five principal investigators were: MIT, led by Alex Pentland Rutgers University, led by Joseph Wilder The Analytic Science Company (TASC), led by Gale Gordon The University of Illinois at Chicago (UIC) and the University of Illinois at Urbana-Champaign, led by Lewis Sadler and Thomas Huang USC, led by Christoph von der Malsburg During this evaluation, three different automatic tests were given to the principal investigators without human intervention: The large gallery test, which served to baseline how algorithms performed against a database when it has not been properly tuned. The false-alarm test, which tested how well the algorithm monitored an airport for suspected terrorists. The rotation test, which measured how well the algorithm performed when the images of an individual in the gallery had different poses compared to those in the probe set. For most of the test trials, the algorithms developed by USC and MIT managed to outperform the other three algorithms for the Phase I evaluation. === Phase II === Phase II began after Phase I, and during this time, the FERET database acquired more sets of facial images. By the start of the Phase II evaluation in March 1995, the database contained 1109 sets of images for a total of 8525 images of 884 individuals. During the second evaluation, the same algorithms from the Phase I evaluation were given a single test. However, the database now contained significantly more duplicate images (463, compared to the previous 60), making the test more challenging. === Phase III === Afterwards, the FERET program entered Phase III where another 456 sets of facial images were added to the database. The Phase III evaluation, which took place in September 1996, aimed to not only gauge the progress of the algorithms since the Phase I assessment but also identify the strengths and weaknesses of each algorithm and determine future objectives for research. By the end of 1996, the FERET database had accumulated a total of 14,126 facial images pertaining to 1199 different individuals as well as 365 duplicate sets of images. As a result of the FERET program, researchers were able to establish a common baseline for comparing different face-recognition algorithms and create a large standard database of facial images that is open for research. In 2003, DARPA released a high-resolution, 24-bit color version of the images in the FERET database (existing reference).
Owain Evans
Owain Rhys Evans is a British artificial intelligence researcher who works on AI alignment and machine learning safety. He founded Truthful AI, a research group based in Berkeley, California, and is an affiliate of the Center for Human Compatible AI (CHAI) at the University of California, Berkeley. His research addresses AI truthfulness, emergent behaviors in large language models, and the alignment of AI systems with human values. == Education == Evans earned a Bachelor of Arts in philosophy and mathematics from Columbia University in 2008 and a PhD in philosophy from the Massachusetts Institute of Technology in 2015. His doctoral research focused on Bayesian computational models of human preferences and decision-making. == Career == After completing his doctorate, Evans held positions at the Future of Humanity Institute (FHI) at the University of Oxford, first as a postdoctoral research fellow and later as a research scientist. While at FHI, he co-authored a survey of machine learning researchers on timelines for human-level AI, published in the Journal of Artificial Intelligence Research. The survey was reported on by Newsweek, New Scientist, the BBC, and The Economist. He was also among the co-authors of a 2018 report on the potential for misuse of AI technologies, published by researchers at Oxford, Cambridge, and other institutions. Since 2022, Evans has been based in Berkeley, where he founded Truthful AI, a non-profit research group that studies AI truthfulness, deception, and emergent behaviors in large language models. == Research == Evans's early work examined challenges in inverse reinforcement learning when human behavior is irrational or biased, proposing methods for AI systems to infer preferences from imperfect human demonstrations. He co-developed TruthfulQA (2021), a benchmark that tests whether language models give truthful answers rather than repeating common misconceptions. Initial evaluations found that larger models were not more truthful, suggesting that scaling alone does not improve factual accuracy. The benchmark has since been used by AI developers to evaluate large language models. He also co-authored a paper proposing design and governance strategies for building AI systems that do not deceive or hallucinate. In 2023, Evans and collaborators described the "reversal curse", showing that language models trained on a fact in one direction (e.g. "A is B") often cannot answer the corresponding reverse query ("B is A"). His group also developed a benchmark for evaluating situational awareness in language models. In 2025, Evans and colleagues published a study in Nature on what they termed "emergent misalignment": fine-tuning a language model on a narrow task (writing insecure code) caused it to produce unrelated harmful outputs without explicit instruction to do so. Later that year, Evans and collaborators (including researchers at Anthropic) reported that hidden behavioral traits can transfer between language models through training data, even when those traits are not explicitly present in the data, a phenomenon they called "subliminal learning". == Public engagement == In November 2025, Evans delivered the Hinton Lectures, a keynote lecture series on AI safety co-founded by Geoffrey Hinton and the Global Risk Institute.
Effective fitness
In natural evolution and artificial evolution (e.g. artificial life and evolutionary computation) the fitness (or performance or objective measure) of a schema is rescaled to give its effective fitness which takes into account crossover and mutation. Effective fitness is used in Evolutionary Computation to understand population dynamics. While a biological fitness function only looks at reproductive success, an effective fitness function tries to encompass things that are needed to be fulfilled for survival on population level. In homogeneous populations, reproductive fitness and effective fitness are equal. When a population moves away from homogeneity a higher effective fitness is reached for the recessive genotype. This advantage will decrease while the population moves toward an equilibrium. The deviation from this equilibrium displays how close the population is to achieving a steady state. When this equilibrium is reached, the maximum effective fitness of the population is achieved. Problem solving with evolutionary computation is realized with a cost function. If cost functions are applied to swarm optimization they are called a fitness function. Strategies like reinforcement learning and NEAT neuroevolution are creating a fitness landscape which describes the reproductive success of cellular automata. The effective fitness function models the number of fit offspring and is used in calculations that include evolutionary processes, such as mutation and crossover, important on the population level. The effective fitness model is superior to its predecessor, the standard reproductive fitness model. It advances in the qualitatively and quantitatively understanding of evolutionary concepts like bloat, self-adaptation, and evolutionary robustness. While reproductive fitness only looks at pure selection, effective fitness describes the flow of a population and natural selection by taking genetic operators into account. A normal fitness function fits to a problem, while an effective fitness function is an assumption if the objective was reached. The difference is important for designing fitness functions with algorithms like novelty search in which the objective of the agents is unknown. In the case of bacteria effective fitness could include production of toxins and rate of mutation of different plasmids, which are mostly stochastically determined == Applications == When evolutionary equations of the studied population dynamics are available, one can algorithmically compute the effective fitness of a given population. Though the perfect effective fitness model is yet to be found, it is already known to be a good framework to the better understanding of the moving of the genotype-phenotype map, population dynamics, and the flow on fitness landscapes. Models using a combination of Darwinian fitness functions and effective functions are better at predicting population trends. Effective models could be used to determine therapeutic outcomes of disease treatment. Other models could determine effective protein engineering and works towards finding novel or heightened biochemistry.