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Ideonomy
Ideonomy is a combinatorial "science of ideas" developed by American independent scholar Patrick M. Gunkel (1947–2017). Specifically, Ideonomy is concerned with the systematic organization of ideas and the discovery of the rules behind how ideas combine, diverge, and transform. Gunkel defined ideonomy as "the science of the laws of ideas and of the application of such laws to the generation of all possible ideas in connection with any subject, idea, or thing." In his 1992 book A History of Knowledge, Charles Van Doren compared ideonomy to a "mining operation" that excavates meanings and thought to discover treasures hidden deep within language. Sources from the 1980s and 1990s demonstrate that ideonomy was useful to academic researchers in fields including biology, toxicology, and nursing/patient care. Beginning in the 2010s, academics in a wide range of fields including machine learning, marketing, computational modeling, and cybersecurity have relied on materials generated for ideonomy to provide methodological support for their research. == Etymology and definition == The word "ideonomy" combines the Greek roots ideo- (from idea, meaning pattern or form) and -nomy (from nomos, meaning law or custom). The suffix -nomy suggests the laws concerning or the totality of knowledge about a given subject, as in astronomy or taxonomy. In a note posted on the MIT ideonomy website, Gunkel states that the word was supposedly first coined by the French Encyclopedists to refer to a science of ideas. No evidence is provided for this statement, however. The concept bears some relationship to Antoine Destutt de Tracy's "ideology" (1796), which originally meant a systematic science of ideas before acquiring its modern political connotations. Gunkel provided several metaphorical descriptions of ideonomy: An "idea bank": a computer network enabling systematic exploration of infinite possible ideas A "kaleidoscope" that can exhibit all possible combinations and transformations of ideas A "prism" capable of diffracting any idea into its cognitive components A "gigantic microscope for magnifying the ideocosm" == History and development == In 1984, Gunkel received a five-year unsolicited grant from the Richard Lounsbery Foundation of New York to develop ideonomy. A June 1, 1987 article on the front page of The Wall Street Journal brought Gunkel and ideonomy to wider public attention. Some academics were interested in using ideonomy's techniques, including biologist Betsey Dyer, who published several contemporaneous peer-reviewed studies citing ideonomy. Academic researchers in the field of toxicology and nursing/patient care also used ideonomy. However, ideonomy's broadest contribution to date came beginning in the 2010s, as a list of personality traits generated for combinatorial matching was used by researchers in artificial intelligence to code human emotions for machine-learning tasks, develop computational models related to personality, develop a measurement framework for influencer-brand recommender systems, and aid information awareness/cybersecurity assessment. == Methodology == The foundational empirical method of ideonomy involves the systematic creation of extensive lists. Gunkel's apartment reportedly contained thousands of lists on every conceivable topic. Gunkel termed each list an "organon," which he described as expanding through "combination, permutation, transformation, generalization, specialization, intersection, interaction, reapplication, recursive use, etc. of existing organons." The ideonomic process follows a progressive structure. The ideonomist begins with a simple list of examples of a particular idea, concept, or thing. The list need not be exhaustive. By studying this list, the ideonomist isolates and identifies types. This categorical analysis then reveals missing items, allowing the primary list to be improved and refined. Gunkel emphasized that list items must not only cover genuine categories of nature but also be formulated in ways that yield the largest possible number of syntactically coherent possibilities when combined. The core technique of ideonomy is "ideocombinatorics"—the systematic intersection and combination of items from different lists to generate novel composite concepts. Gunkel developed computer programs to automate this process. For example, combining a list of 230 Universal Elementary Shapes (pits, pyramids, trenches, hemispheres, needles) with a list of 74 Types of Order (recurrence, identity, likeness of parts) yields 17,020 possible "shapes of order." These combinations, when phrased as questions ("Can there be pits of recurrence?"), could suggest new categories of phenomena worthy of investigation. The computer-generated output is typically repetitive and often meaningless. However, with sufficient frequency, the combinations yield results that are unexpectedly interesting and fruitful. In one documented case, Gunkel's programs generated 45,540 questions about toxins for microbiologist David Bermudes. One question—"Can hierarchies of cell process be used as a basis for classifying toxic action?"—prompted Bermudes to develop a novel approach to classifying biological toxins by the type of molecule they attack, rather than by chemical structure or physiological system affected. According to one contemporaneous account of ideonomy, "Gunkel takes for his field all fields and all ideas about anything. He uses a computer to generate lists of words and phrases and by juxtaposition reviews the resultant patterns for novel ideas. The computer is ideal for this task because the mind would rebel at the formidable processing task ideonomy involves. What we have here is computer generated originality." == Applications == Gunkel and his supporters identified several practical applications for ideonomic methods: Scientific research: Biologist Betsey Dyer of Wheaton College published research crediting ideonomy for helping to generate ideas. Medical science: When Austin pathologist Michael T. O'Brien was presented with the ideonomically-generated question "Can arteries have rashes?", he initially dismissed it as nonsense. Upon reflection, he realized that large arteries are supplied with blood by tiny vessels that might become inflamed and dilated, analogous to skin vessels in a rash—a phenomenon potentially worth researching. Analogical thinking: Harvard law professor Robert Clark used ideonomic analogies to write a research paper comparing plant structure with human hierarchies. Artificial intelligence: Douglas Lenat, a researcher at Microelectronics and Computer Technology Corporation (MCC) in Austin, suggested that Gunkel's lists enumerating types of human mistakes could help design AI systems capable of recognizing and correcting their own errors. == Reception and criticism == Ideonomy received mixed reactions from the academic and scientific communities. Prominent supporters included: Edward Fredkin, former director of MIT's computer science laboratory, who praised Gunkel's "provocative ideas on artificial intelligence." Marvin Minsky, AI scientist and MIT professor, who described ideonomy as "perhaps the most extensive study of ways to generate ideas." Frederick Seitz, president emeritus of Rockefeller University, who noted Gunkel's "encyclopedic scope" Robert C. Clark, Harvard law professor, who called Gunkel "the most intelligent person I ever met" However, skeptics questioned whether ideonomy constituted a genuine science. Fredkin himself noted that Gunkel "pours out about 60 ideas a minute, and 59 of them are bad," though he added that "even with one good idea out of 60, it's still an amazing accomplishment." Douglas Lenat observed that brainstorming with Gunkel was "a bit like being hit over the head by the muse with a sledgehammer" and that "he puts people off." Gunkel himself acknowledged that ideonomy was in its infancy and might seem "absurdly utopian." His planned magnum opus on ideonomy remained incomplete, and was posted on an MIT website thanks to faculty advisor Whitman Richards. Gunkel wrote: "Pioneering in a completely new field, yes in a new science, is almost unreal. It is heartbreaking, it is pitiable, it is almost inhuman. Honestly, it is a hell. There is nothing heroic about it." == Related concepts == Gunkel identified several historical precedents for ideonomic thinking: Gottfried Wilhelm Leibniz (1646–1716): The philosopher's work on a universal characteristic (characteristica universalis) and calculus of reasoning Peter Mark Roget (1779–1869): Creator of Roget's Thesaurus, which organized concepts into a systematic taxonomy Dmitri Mendeleev (1834–1907): Developer of the periodic table, demonstrating how combining lists of element families could reveal previously unseen connections Fritz Zwicky (1898–1974): The Caltech astrophysicist whom Gunkel called the "grandfather of ideonomy" for his development of "morphological research"—systematic exploration of all possible solutions t
Rassd News Network
Rassd News Network, also known by its initials of RNN (Arabic:شبكة رصد الاخبارية), is an alternative media network based in Cairo, Egypt. RNN was launched as a Facebook-based news source launched on January 25, 2011. It quickly advanced to become a primary contributor of Egyptian revolution-related news that year. Applying the motto "From the people to the people," the citizen journalists who created RNN have since added a Twitter feed and launched an independent website dedicated to short news stories favored by an online audience. RNN is an organized citizen news network with four working committees; one for editing the news, another to support the correspondents covering Egypt, a third for managing the multimedia feeds and a fourth for staff functions such as development, training and public relations. RNN's Arabic name, Rassd, is an acronym that stands for Rakeb (observe), Sawwer (record) and Dawwen (blog). RNN created a Ustream channel on January 27, 2011, and a YouTube account a month later. The success of RNN and its new social media model is evidenced in its recent local network expansion into Libya, Morocco, Syria, Jerusalem and Turkey. Even so, one media scholar in the US (commenting in 2011) called the accuracy of RNN's reporting "fairly mediocre". RNN has endured closures of their Facebook profile and YouTube account as part of the attacks from private media, attempting to thwart their work and influence their content. == Use of RNN's news by international media == RNN has been a global source of Egyptian revolution-related news since its launch. During the early days of the citizen uprisings across the Middle East, major networks such as BBC, Reuters, Al Jazeera and Al Arabiya used some of Rassd's news and photos, and followed the network on Twitter. Three days after the online portal went live it was streaming video to MSNBC through its Facebook page. Then on February 5, 2011, Louisville's NBC-affiliate cited RNN, Cairo when it reported that President Hosni Mubarak had stepped down as head of Egypt's ruling party.
Interplanetary Internet
The interplanetary Internet is a conceived computer network in space, consisting of a set of network nodes that can communicate with each other. These nodes are the planet's orbiters and landers, and the Earth ground stations. For example, the orbiters collect the scientific data from the Curiosity rover on Mars through near-Mars communication links, transmit the data to Earth through direct links from the Mars orbiters to the Earth ground stations via the NASA Deep Space Network, and finally the data routed through Earth's internal internet. Interplanetary communication is greatly delayed by interplanetary distances, as data transmission can only go as fast as the speed of light, so a new set of protocols and technologies that are tolerant to large delays and errors are required. The interplanetary Internet has been envisioned as a store and forward network of internets that is often disconnected, has a wireless backbone fraught with error-prone links and delays ranging from tens of minutes to even hours, even when there is a connection. As of 2024 agencies and companies working towards bringing the network to fruition include NASA, ESA, SpaceX and Blue Origin. == Challenges and reasons == In the core implementation of Interplanetary Internet, satellites orbiting a planet communicate to other planet's satellites. Simultaneously, these planets revolve around the Sun with long distances, and thus many challenges face the communications. The reasons and the resultant challenges are: The motion and long distances between planets: The interplanetary communication is greatly delayed due to the interplanetary distances and the motion of the planets. The delay is variable and long, ranging from a couple of minutes (Earth-to-Mars), to a couple of hours (Pluto-to-Earth), depending on their relative positions. The interplanetary communication also suspends due to the solar conjunction, when the sun's radiation hinders the direct communication between the planets. As such, the communication characterizes lossy links and intermittent link connectivity. Low embeddable payload: Satellites can only carry a small payload, which poses challenges to the power, mass, size, and cost for communication hardware design. An asymmetric bandwidth would be the result of this limitation. This asymmetry reaches ratios up to 1000:1 as downlink:uplink bandwidth portion. Absence of fixed infrastructure: The graph of participating nodes in a specific planet-to-planet communication keeps changing over time, due to the constant motion. The routes of the planet-to-planet communication are planned and scheduled rather than being opportunistic. The Interplanetary Internet design must address these challenges to operate successfully and achieve good communication with other planets. It also must use the few available resources efficiently in the system. == Development == Space communication technology has steadily evolved from expensive, one-of-a-kind point-to-point architectures, to the re-use of technology on successive missions, to the development of standard protocols agreed upon by space agencies of many countries. This last phase has gone on since 1982 through the efforts of the Consultative Committee for Space Data Systems (CCSDS), a body composed of the major space agencies of the world. It has 11 member agencies, 32 observer agencies, and over 119 industrial associates. The evolution of space data system standards has gone on in parallel with the evolution of the Internet, with conceptual cross-pollination where fruitful, but largely as a separate evolution. Since the late 1990s, familiar Internet protocols and CCSDS space link protocols have integrated and converged in several ways; for example, the successful FTP file transfer to Earth-orbiting STRV 1B on January 2, 1996, which ran FTP over the CCSDS IPv4-like Space Communications Protocol Specifications (SCPS) protocols. Internet Protocol use without CCSDS has taken place on spacecraft, e.g., demonstrations on the UoSAT-12 satellite, and operationally on the Disaster Monitoring Constellation. Having reached the era where networking and IP on board spacecraft have been shown to be feasible and reliable, a forward-looking study of the bigger picture was the next phase. The Interplanetary Internet study at NASA's Jet Propulsion Laboratory (JPL) was started by a team of scientists at JPL led by internet pioneer Vinton Cerf and the late Adrian Hooke. Cerf was appointed as a distinguished visiting scientist at JPL in 1998, while Hooke was one of the founders and directors of CCSDS. While IP-like SCPS protocols are feasible for short hops, such as ground station to orbiter, rover to lander, lander to orbiter, probe to flyby, and so on, delay-tolerant networking is needed to get information from one region of the Solar System to another. It becomes apparent that the concept of a region is a natural architectural factoring of the Interplanetary Internet. A region is an area where the characteristics of communication are the same. Region characteristics include communications, security, the maintenance of resources, perhaps ownership, and other factors. The Interplanetary Internet is a "network of regional internets". What is needed then, is a standard way to achieve end-to-end communication through multiple regions in a disconnected, variable-delay environment using a generalized suite of protocols. Examples of regions might include the terrestrial Internet as a region, a region on the surface of the Moon or Mars, or a ground-to-orbit region. The recognition of this requirement led to the concept of a "bundle" as a high-level way to address the generalized Store-and-Forward problem. Bundles are an area of new protocol development in the upper layers of the OSI model, above the Transport Layer with the goal of addressing the issue of bundling store-and-forward information so that it can reliably traverse radically dissimilar environments constituting a "network of regional internets". Delay-tolerant networking (DTN) was designed to enable standardized communications over long distances and through time delays. At its core is the Bundle Protocol (BP), which is similar to the Internet Protocol, or IP, that serves as the heart of the Internet here on Earth. The big difference between the regular Internet Protocol (IP) and the Bundle Protocol is that IP assumes a seamless end-to-end data path, while BP is built to account for errors and disconnections — glitches that commonly plague deep-space communications. Bundle Service Layering, implemented as the Bundling protocol suite for delay-tolerant networking, will provide general-purpose delay-tolerant protocol services in support of a range of applications: custody transfer, segmentation and reassembly, end-to-end reliability, end-to-end security, and end-to-end routing among them. The Bundle Protocol was first tested in space on the UK-DMC satellite in 2008. An example of one of these end-to-end applications flown on a space mission is the CCSDS File Delivery Protocol (CFDP), used on the Deep Impact comet mission. CFDP is an international standard for automatic, reliable file transfer in both directions. CFDP should not be confused with Coherent File Distribution Protocol, which has the same acronym and is an IETF-documented experimental protocol for rapidly deploying files to multiple targets in a highly networked environment. In addition to reliably copying a file from one entity (such as a spacecraft or ground station) to another entity, CFDP has the capability to reliably transmit arbitrarily small messages defined by the user, in the metadata accompanying the file, and to reliably transmit commands relating to file system management that are to be executed automatically on the remote end-point entity (such as a spacecraft) upon successful reception of a file. == Protocol == The Consultative Committee for Space Data Systems (CCSDS) packet telemetry standard defines the protocol used for the transmission of spacecraft instrument data over the deep-space channel. Under this standard, an image or other data sent from a spacecraft instrument is transmitted using one or more packets. === CCSDS packet definition === A packet is a block of data with length that can vary between successive packets, ranging from 7 to 65,542 bytes, including the packet header. Packetized data is transmitted via frames, which are fixed-length data blocks. The size of a frame, including frame header and control information, can range up to 2048 bytes. Packet sizes are fixed during the development phase. Because packet lengths are variable but frame lengths are fixed, packet boundaries usually do not coincide with frame boundaries. === Telecom processing notes === Data in a frame is typically protected from channel errors by error-correcting codes. Even when the channel errors exceed the correction capability of the error-correcting code, the presence of errors is nearly always detected by the e
TikTokification
TikTokification (also written TikTok-ification) is a term used to describe the widespread adoption of TikTok's short-form, vertical video format and its algorithmic content-delivery model across the broader social media landscape. The phenomenon encompasses the strategic and cultural changes made by competing platforms such as Instagram, YouTube, Facebook, Snapchat, and LinkedIn in response to TikTok's global dominance. Beyond platform design, the term is also used more broadly to describe shifts in media consumption habits, advertising strategies, and, more critically, the potential cognitive and psychological effects associated with constant short-form video consumption. == Background == === Origins of short-form video === The short-form video format predates TikTok. Vine, launched in 2013, popularised six-second looping videos before shutting down in 2017. TikTok itself, known as Douyin in the Chinese market, was created by the Chinese technology company ByteDance in September 2016. Following its international expansion and its 2018 merger with Musical.ly, TikTok grew rapidly. By 2020, the application had surpassed two billion total downloads worldwide, with over 800 million monthly active users. A key driver of TikTok's success was its recommendation algorithm. The platform's "For You Page" (FYP) serves content to users based on behaviour rather than follower count, making it possible for unknown creators to achieve widespread reach organically. Analysts noted that TikTok serves "fast, visually engaging, and authentic videos that feel more like entertainment than advertising," fundamentally reshaping consumer expectations of digital content. TikTok has been described as "the center of the internet for young people," where users go for entertainment, news, trends, and shopping. As of the mid-2020s, TikTok had approximately 1.12 billion monthly active users. == Platform responses == TikTok's success compelled nearly every major social media platform to restructure its product around short-form video. In 2020, Instagram launched Reels and YouTube launched Shorts, both directly in response to TikTok's growth. Platforms like Meta's Instagram Reels and Google's YouTube Shorts subsequently expanded aggressively, launching new features, creator tools, and even considering separate standalone applications to compete. LinkedIn, traditionally a professional networking site, began experimenting with TikTok-style short-form vertical video feeds. Facebook launched a singular unified video feed combining Reels, long videos, and live videos, similar in structure to TikTok's feed. Snapchat redesigned its application to combine Stories and Spotlight into a unified entertainment feed. YouTube extended its Shorts format to allow videos up to three minutes in length, up from the previous limit of sixty seconds, as of October 2024. Despite these adaptations, experts noted that none of TikTok's rivals had matched its algorithmic precision as of mid-2025. == Societal and cultural impact == === Media and journalism === News organisations have also been affected by TikTokification. Short-form video grew rapidly as a format for news content, driven in large part by TikTok's popularity. According to Pew Research Center, 17% of adults in the United States reported regularly getting news from TikTok in 2024, with 63% of teenagers saying they used the platform as a news source. In response, major publishers began creating bespoke short-form content for TikTok's audience, with organisations such as the BBC building dedicated internal TikTok teams. === Advertising and commerce === TikTokification has had significant effects on the advertising industry. US social video advertising spending was projected to surpass linear television advertising spending for the first time in 2025. Global social commerce sales were projected to reach approximately $900 billion in 2025, with platforms like Douyin and TikTok driving a large share of that growth. TikTok itself generated an estimated $23.6 billion in advertising revenue in 2024. Short-form video has been described as bridging the gap between brand awareness and direct conversion. Surveys have found that consumers trust user-generated content 8.7 times more than influencer content and 6.6 times more than branded content, prompting brands to favour creator-led video formats. === Attention spans and cognitive effects === A growing body of research has examined the cognitive consequences of heavy short-form video consumption, a set of effects sometimes referred to as "TikTok Brain." A large systematic review and meta-analysis published in Psychological Bulletin, analysing data from 98,299 participants across 71 studies, found that the more short-form video content a person watches, the poorer their cognitive performance in attention and inhibitory control. The review also found that greater engagement with short-form video was associated with higher levels of anxiety, depression, and stress, as well as sleep disturbances. The platform's inherent demand for engaging content has resulted in the proliferation of sludge content, a genre of split screen video with the main video on the top and an unrelated attention-grabbing video on the bottom, typically repetitive gameplay (notably of the endless runner mobile game Subway Surfers) or oddly satisfying videos, designed to maximize viewer retention in cases where the main video may appear uninteresting and would normally cause the viewer to skip it. Sludge content is often described as overstimulating, reflecting and contributing to declining attention spans, though the scholarly evidence supporting such claims is not conclusive. Dr. Yann Poncin, associate professor at the Child Study Center at Yale University, noted that "infinite scrolling and short-form video are designed to capture your attention in short bursts," contrasting this with earlier entertainment formats that guided audiences through longer narratives. Research suggests that children and teenagers may be particularly vulnerable, with early exposure to rapid frame changes potentially conditioning the brain's neural pathways to require constant stimulation, making it more challenging to engage with slower-paced activities. A separate study published in Nature Communications by researchers at the Technical University of Denmark documented a notable decrease in collective attention span over time, attributing it in part to the increasing volume and pace of content production and consumption online. Researchers caution, however, that the majority of relevant studies are cross-sectional, meaning they capture data at a single point in time and cannot establish causality. It remains possible that individuals with pre-existing conditions such as anxiety or attention deficits may be more likely to engage heavily with these platforms as a coping mechanism. === Academic and sociological analysis === Scholars have framed TikTokification within the context of the attention economy. A 2024 academic analysis described TikTok as representing "a new paradigm of social media communication" shaped by youth culture, mobile technology, and the economics of attention, in which spectators become active contributors to a shared content pipeline. The same analysis noted that TikTok "reflects a new mode of communication influenced by avant-garde cinema, the use of mobile technology, and the social habits of particular social groups." US social media users were projected to spend 61.1% of their time on social networks watching videos in 2025, up from 33.3% in 2019, before TikTok became widely popular, underscoring the scale of the behavioural shift. == Monetisation challenges == Despite high engagement levels, monetising short-form video has remained difficult for platforms and creators alike. Unlike long-form YouTube content, short clips offer limited space for advertisers to insert advertisements. YouTube Shorts pays approximately four cents per 1,000 views, considerably less than its long-form counterpart. From 2025 onward, platforms began introducing creator funds, advertisements, and AI-driven content recommendations as part of broader efforts to make short-form video economically sustainable for creators.
Automated Mathematician
The Automated Mathematician (AM) is one of the earliest successful discovery systems. It was created by Douglas Lenat in Lisp, and in 1977 led to Lenat being awarded the IJCAI Computers and Thought Award. AM worked by generating and modifying short Lisp programs which were then interpreted as defining various mathematical concepts; for example, a program that tested equality between the length of two lists was considered to represent the concept of numerical equality, while a program that produced a list whose length was the product of the lengths of two other lists was interpreted as representing the concept of multiplication. The system had elaborate heuristics for choosing which programs to extend and modify, based on the experiences of working mathematicians in solving mathematical problems. == Controversy == Lenat claimed that the system was composed of hundreds of data structures called "concepts", together with hundreds of "heuristic rules" and a simple flow of control: "AM repeatedly selects the top task from the agenda and tries to carry it out. This is the whole control structure!" Yet the heuristic rules were not always represented as separate data structures; some had to be intertwined with the control flow logic. Some rules had preconditions that depended on the history, or otherwise could not be represented in the framework of the explicit rules. What's more, the published versions of the rules often involve vague terms that are not defined further, such as "If two expressions are structurally similar, ..." (Rule 218) or "... replace the value obtained by some other (very similar) value..." (Rule 129). Another source of information is the user, via Rule 2: "If the user has recently referred to X, then boost the priority of any tasks involving X." Thus, it appears quite possible that much of the real discovery work is buried in unexplained procedures. Lenat claimed that the system had rediscovered both Goldbach's conjecture and the fundamental theorem of arithmetic. Later critics accused Lenat of over-interpreting the output of AM. In his paper Why AM and Eurisko appear to work, Lenat conceded that any system that generated enough short Lisp programs would generate ones that could be interpreted by an external observer as representing equally sophisticated mathematical concepts. However, he argued that this property was in itself interesting—and that a promising direction for further research would be to look for other languages in which short random strings were likely to be useful. == Successor == This intuition was the basis of AM's successor Eurisko, which attempted to generalize the search for mathematical concepts to the search for useful heuristics.
Sentiment analysis
Sentiment analysis (also known as opinion mining) is the use of natural language processing, text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjective information. Sentiment analysis is widely applied to voice of the customer materials such as reviews and survey responses, online and social media, and healthcare materials for applications that range from marketing to customer service to clinical medicine. With the rise of deep language models, such as RoBERTa, more difficult data domains can be analyzed, e.g., news texts where authors typically express their opinion/sentiment less explicitly. == Types == A basic task in sentiment analysis is classifying the polarity of a given text at the document, sentence, or feature/aspect level—whether the expressed opinion in a document, a sentence or an entity feature/aspect is positive, negative, or neutral. Advanced, "beyond polarity" sentiment classification looks, for instance, at emotional states such as enjoyment, anger, disgust, sadness, fear, and surprise. Precursors to sentimental analysis include the General Inquirer, which provided hints toward quantifying patterns in text and, separately, psychological research that examined a person's psychological state based on analysis of their verbal behavior. Subsequently, the method described in a patent by Volcani and Fogel, looked specifically at sentiment and identified individual words and phrases in text with respect to different emotional scales. A current system based on their work, called EffectCheck, presents synonyms that can be used to increase or decrease the level of evoked emotion in each scale. Many other subsequent efforts were less sophisticated, using a mere polar view of sentiment, from positive to negative, such as work by Turney, and Pang who applied different methods for detecting the polarity of product reviews and movie reviews respectively. This work is at the document level. One can also classify a document's polarity on a multi-way scale, which was attempted by Pang and Snyder among others: Pang and Lee expanded the basic task of classifying a movie review as either positive or negative to predict star ratings on either a 3- or a 4-star scale, while Snyder performed an in-depth analysis of restaurant reviews, predicting ratings for various aspects of the given restaurant, such as the food and atmosphere (on a five-star scale). First steps to bringing together various approaches—learning, lexical, knowledge-based, etc.—were taken in the 2004 AAAI Spring Symposium where linguists, computer scientists, and other interested researchers first aligned interests and proposed shared tasks and benchmark data sets for the systematic computational research on affect, appeal, subjectivity, and sentiment in text. Even though in most statistical classification methods, the neutral class is ignored under the assumption that neutral texts lie near the boundary of the binary classifier, several researchers suggest that, as in every polarity problem, three categories must be identified. Moreover, it can be proven that specific classifiers such as the Max Entropy and SVMs can benefit from the introduction of a neutral class and improve the overall accuracy of the classification. There are in principle two ways for operating with a neutral class. Either, the algorithm proceeds by first identifying the neutral language, filtering it out and then assessing the rest in terms of positive and negative sentiments, or it builds a three-way classification in one step. This second approach often involves estimating a probability distribution over all categories (e.g. naive Bayes classifiers as implemented by the NLTK). Whether and how to use a neutral class depends on the nature of the data: if the data is clearly clustered into neutral, negative and positive language, it makes sense to filter the neutral language out and focus on the polarity between positive and negative sentiments. If, in contrast, the data are mostly neutral with small deviations towards positive and negative affect, this strategy would make it harder to clearly distinguish between the two poles. A different method for determining sentiment is the use of a scaling system whereby words commonly associated with having a negative, neutral, or positive sentiment are given an associated number on a −10 to +10 scale (most negative up to most positive) or simply from 0 to a positive upper limit such as +4. This makes it possible to adjust the sentiment of a given term relative to its environment (usually on the level of the sentence). When a piece of unstructured text is analyzed using natural language processing, each concept in the specified environment is given a score based on the way sentiment words relate to the concept and its associated score. This allows movement to a more sophisticated understanding of sentiment, because it is now possible to adjust the sentiment value of a concept relative to modifications that may surround it. Words, for example, that intensify, relax or negate the sentiment expressed by the concept can affect its score. Alternatively, texts can be given a positive and negative sentiment strength score if the goal is to determine the sentiment in a text rather than the overall polarity and strength of the text. There are various other types of sentiment analysis, such as aspect-based sentiment analysis, grading sentiment analysis (positive, negative, neutral), multilingual sentiment analysis and detection of emotions. === Subjectivity/objectivity identification === This task is commonly defined as classifying a given text (usually a sentence) into one of two classes: objective or subjective. This problem can sometimes be more difficult than polarity classification. The subjectivity of words and phrases may depend on their context and an objective document may contain subjective sentences (e.g., a news article quoting people's opinions). Moreover, as mentioned by Su, results are largely dependent on the definition of subjectivity used when annotating texts. However, Pang showed that removing objective sentences from a document before classifying its polarity helped improve performance. Subjective and objective identification, emerging subtasks of sentiment analysis to use syntactic, semantic features, and machine learning knowledge to identify if a sentence or document contains facts or opinions. Awareness of recognizing factual and opinions is not recent, having possibly first presented by Carbonell at Yale University in 1979. The term objective refers to the incident carrying factual information. Example of an objective sentence: 'To be elected president of the United States, a candidate must be at least thirty-five years of age.' The term subjective describes the incident contains non-factual information in various forms, such as personal opinions, judgment, and predictions, also known as 'private states'. In the example down below, it reflects a private states 'We Americans'. Moreover, the target entity commented by the opinions can take several forms from tangible product to intangible topic matters stated in Liu (2010). Furthermore, three types of attitudes were observed by Liu (2010), 1) positive opinions, 2) neutral opinions, and 3) negative opinions. Example of a subjective sentence: 'We Americans need to elect a president who is mature and who is able to make wise decisions.' This analysis is a classification problem. Each class's collections of words or phrase indicators are defined for to locate desirable patterns on unannotated text. For subjective expression, a different word list has been created. Lists of subjective indicators in words or phrases have been developed by multiple researchers in the linguist and natural language processing field states in Riloff et al. (2003). A dictionary of extraction rules has to be created for measuring given expressions. Over the years, in subjective detection, the features extraction progression from curating features by hand to automated features learning. At the moment, automated learning methods can further separate into supervised and unsupervised machine learning. Patterns extraction with machine learning process annotated and unannotated text have been explored extensively by academic researchers. However, researchers recognized several challenges in developing fixed sets of rules for expressions respectably. Much of the challenges in rule development stems from the nature of textual information. Six challenges have been recognized by several researchers: 1) metaphorical expressions, 2) discrepancies in writings, 3) context-sensitive, 4) represented words with fewer usages, 5) time-sensitive, and 6) ever-growing volume. Metaphorical expressions. The text contains metaphoric expression may impact on the performance on the extraction. Besides, metaphors take in different forms, which may have been contribu