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Likewise, Inc.
Likewise, Inc., is an American technology startup company which provides a social networking service for finding and saving content recommendations for movies, TV shows, books, and podcasts. A team of ex-Microsoft employees founded Likewise in October 2017 with financial investment from Microsoft co-founder Bill Gates. The company is led by CEO Ian Morris and as of 2020 had a team of about 35 employees. Its headquarters operates in Bellevue, Washington. As of July 2020, 1 million users had joined the platform. == History == === Ideation (October 2017) === In 2017, former Microsoft Communications Chief Larry Cohen came up with the idea for Likewise in Bill Gates’ private office, Gates Ventures. Cohen currently serves as Gates Ventures’ CEO and managing partner. Cohen collaborated with colleagues Michael Dix and Ian Morris to co-found what would become Likewise, with Morris as its CEO. Gates funded the company's early development. The company developed its platform in stealth mode before launching publicly in October 2018. === Release (October 2018) === Likewise officially released its platform in the US and Canada on October 3, 2018. === Growth (2020 COVID-19 pandemic) === Likewise experienced accelerated growth alongside the COVID-19 pandemic. From March 2020 to July 2020, the platform's monthly active users tripled in numbers. The company reached one million users in July 2020. == Applications == === Mobile === Likewise is available as a mobile app for the Android and iOS mobile operating systems. Users receive recommendations from the Likewise algorithm, people they follow, and the Likewise editorial team. === Likewise TV === In October 2019, the company launched its Apple TV app called Likewise TV. The television app organizes shows across streaming services under one watchlist. On July 20, 2020, Likewise TV expanded to Android TV and Amazon Fire TV users.
Data remanence
Data remanence is the residual representation of digital data that remains even after attempts have been made to remove or erase the data. This residue may result from data being left intact by a nominal file deletion operation, by reformatting of storage media that does not remove data previously written to the media, or through physical properties of the storage media that allow previously written data to be recovered. Data remanence may make inadvertent disclosure of sensitive information possible should the storage media be released into an uncontrolled environment (e.g., thrown in refuse containers or lost). Various techniques have been developed to counter data remanence. These techniques are classified as clearing, purging/sanitizing, or destruction. Specific methods include overwriting, degaussing, encryption, and media destruction. Effective application of countermeasures can be complicated by several factors, including media that are inaccessible, media that cannot effectively be erased, advanced storage systems that maintain histories of data throughout the data's life cycle, and persistence of data in memory that is typically considered volatile. Several standards exist for the secure removal of data and the elimination of data remanence. == Causes == Many operating systems, file managers, and other software provide a facility where a file is not immediately deleted when the user requests that action. Instead, the file is moved to a holding area (i.e. the "trash"), making it easy for the user to undo a mistake. Similarly, many software products automatically create backup copies of files that are being edited, to allow the user to restore the original version, or to recover from a possible crash (autosave feature). Even when an explicit deleted file retention facility is not provided or when the user does not use it, operating systems do not actually remove the contents of a file when it is deleted unless they are aware that explicit erasure commands are required, like on a solid-state drive. (In such cases, the operating system will issue the Serial ATA TRIM command or the SCSI UNMAP command to let the drive know to no longer maintain the deleted data.) Instead, they simply remove the file's entry from the file system directory because this requires less work and is therefore faster, and the contents of the file—the actual data—remain on the storage medium. The data will remain there until the operating system reuses the space for new data. In some systems, enough filesystem metadata are also left behind to enable easy undeletion by commonly available utility software. Even when undelete has become impossible, the data, until it has been overwritten, can be read by software that reads disk sectors directly. Computer forensics often employs such software. Likewise, reformatting, repartitioning, or reimaging a system is unlikely to write to every area of the disk, though all will cause the disk to appear empty or, in the case of reimaging, empty except for the files present in the image, to most software. Finally, even when the storage media is overwritten, physical properties of the media may permit recovery of the previous contents. In most cases however, this recovery is not possible by just reading from the storage device in the usual way, but requires using laboratory techniques such as disassembling the device and directly accessing/reading from its components. § Complications below gives further explanations for causes of data remanence. == Countermeasures == There are three levels commonly recognized for eliminating remnant data: === Clearing === Clearing is the removal of sensitive data from storage devices in such a way that there is assurance that the data may not be reconstructed using normal system functions or software file/data recovery utilities. The data may still be recoverable, but not without special laboratory techniques. Clearing is typically an administrative protection against accidental disclosure within an organization. For example, before a hard drive is re-used within an organization, its contents may be cleared to prevent their accidental disclosure to the next user. === Purging === Purging or sanitizing is the physical rewrite of sensitive data from a system or storage device done with the specific intent of rendering the data unrecoverable at a later time. Purging, proportional to the sensitivity of the data, is generally done before releasing media beyond control, such as before discarding old media, or moving media to a computer with different security requirements. === Destruction === The storage media is made unusable for conventional equipment. Effectiveness of destroying the media varies by medium and method. Depending on recording density of the media, and/or the destruction technique, this may leave data recoverable by laboratory methods. Conversely, destruction using appropriate techniques is the most secure method of preventing retrieval. == Specific methods == === Overwriting === A common method used to counter data remanence is to overwrite the storage media with new data. This is often called wiping or shredding a disk or file, by analogy to common methods of destroying print media, although the mechanism bears no similarity to these. Because such a method can often be implemented in software alone, and may be able to selectively target only part of the media, it is a popular, low-cost option for some applications. Overwriting is generally an acceptable method of clearing, as long as the media is writable and not damaged. The simplest overwrite technique writes the same data everywhere—often just a pattern of all zeros. At a minimum, this will prevent the data from being retrieved simply by reading from the media again using standard system functions. The UEFI in modern machines may offer an ATA class disk erase function as well. The ATA-6 standard governs secure erases specifications. Bitlocker is whole disk encryption and illegible without the key. Writing a fresh GPT allows a new file system to be established. Blocks will set empty but LBA read is illegible. New data will be unaffected and work fine. In an attempt to counter more advanced data recovery techniques, specific overwrite patterns and multiple passes have often been prescribed. These may be generic patterns intended to eradicate any trace signatures; an example is the seven-pass pattern 0xF6, 0x00, 0xFF,
NHS COVID-19
NHS COVID-19 was a voluntary contact tracing app for monitoring the spread of the COVID-19 pandemic in England and Wales, in use from 24 September 2020 until 27 April 2023. It was available for Android and iOS smartphones, and could be used by anyone aged 16 or over. Two versions of the app were created. The first was commissioned by NHSX and developed by the Pivotal division of American software company VMware. A pilot deployment began in May 2020, but on 18 June development of the app was abandoned in favour of a second design using the Apple/Google Exposure Notification system. Scotland and Northern Ireland had separate contact tracing apps. A 2023 study estimated that in its first year of use, the app's contact tracing function prevented an estimated 1 million cases, and 9,600 deaths. == Description == The app allowed users to: See the alert level of their local authority area (in Wales) or information about restrictions (in England); to enable this, the user must enter the first half of their postcode "Check in" at places displaying an NHS QR code poster (no longer required by legislation after 26 January 2022, removed from the app the next month) Be notified when they have been in close contact with someone who has tested positive for the virus Be notified when local health protection teams determine that people with the virus had attended a business or other venue around the same time as the user Check their symptoms, and book a coronavirus test if necessary If asked to self-isolate, receive information and a daily "countdown". At first, "close contact" was defined as being within 2 metres for 15 minutes, or within 4 metres for a longer time. These time durations were reduced from 29 October 2020, to as little as three minutes when the other person is at their most infectious, i.e. soon after they begin showing symptoms. === Implementation === The Android app was coded in Kotlin, and the iOS app in Swift. The backend used Java and is deployed to Amazon Web Services using Terraform. The code of the app and back-end is open-source and available on GitHub. == Context == The app was part of the UK's test and trace programme which was chaired by Dido Harding; from 12 May 2020 Tom Riordan, chief executive of Leeds City Council, led the tracing effort. == First phase and cancellation == === Description === In March 2020, NHSX commissioned a contact tracing app to monitor the spread in the United Kingdom of the coronavirus disease 2019 (COVID-19) in the 2020 pandemic, developed by the Pivotal division of American software company VMware. The app used a centralised approach, in contrast to the Google / Apple contact tracing project. NHSX consulted ethicists and GCHQ's National Cyber Security Centre (NCSC) about the privacy aspects. The app recorded the make and model of the phone and asked the user for their postcode area. It generated a unique installation identification number and also a daily identification number. It then used Bluetooth Low Energy (BLE) to record the daily identification number of other users nearby. If a user was unwell, they could tell the app about symptoms which are characteristic of COVID-19, such as a fever and cough. These details were then passed to a central NHS server. This would assess the information and notify other users that have been in contact, giving them appropriate advice such as physical distancing. The NHS would also arrange for a swab test of the unwell user and the outcome would determine further notifications to contacts: if the test confirmed infection with COVID-19, the contacts would be asked to isolate. By June 2020, £11.8 million had been spent on the app; in 2020–21, £35 million was spent on the app. === Deployment === The first public trial of the app began on the Isle of Wight on 5 May 2020 and by 11 May it had been downloaded 55,000 times. When the first national contact tracing schemes were launched – Test, Trace, Protect in Wales on 13 May, then on 28 May NHS Test and Trace in England, and Test and Protect in Scotland – the app was not ready to be included. Replying to a question at the government's daily briefing on 8 June, Hancock was unable to give a date for rollout of the app in England, saying it would be brought in "when it's right to do so". On 17 June, Lord Bethell, junior minister for Innovation at the Department of Health and Social Care, said "we're seeking to get something going before the winter ... it isn't a priority for us at the moment". On 18 June, Health Secretary Matt Hancock announced development would switch to the Apple/Google system after admitting that Apple's restrictions on usage of Bluetooth prevented the app from working effectively. At the same press briefing Dido Harding, leader of the UK's test and trace programme, said "What we've done in really rigorously testing both our own Covid-19 app and the Google-Apple version is demonstrate that none of them are working sufficiently well enough to be actually reliable to determine whether any of us should self-isolate for two weeks [and] that's true across the world". === Concerns === The first, ultimately rejected, version of the app was subject to privacy concerns, the government backtracking on initial statements that the data collected from the app would not be shared outside the NHS. Matthew Gould, CEO of NHSX, the government department responsible for the app, said the data would be accessible to other organisations, but did not disclose which. Data collected would not necessarily be anonymised and would be held in a centralised repository. Over 150 of the UK's security and privacy experts warned the app's data could be used by 'a bad actor (state, private sector, or hacker)' to spy on citizens. Fears were discussed by the House of Commons' Human Rights Select Committee about plans for the app to record user location data. Parliament's Joint Committee on Human Rights said this version of the app should not be released without proper privacy protections. The second version of the app, released nationwide, addressed these concerns by employing a decentralised framework, the Apple/Google Exposure Notification system. Under this system, users remain pseudonymous: a person diagnosed with COVID-19 does not know which people are informed about an encounter, and contacted persons do not receive any information about the person diagnosed with COVID-19. The functionality of the app was also questioned in late April and early May 2020, as the software's use of Bluetooth required the app to be constantly running, meaning users could not use other apps or lock their device if the app was to function properly. The developers of the app were said to have found a way of working around this restriction. === Related contracts === Faculty – a company linked to Cambridge Analytica – provided research and modelling to NHSX in support of the response to the pandemic. Palantir, also linked to Cambridge Analytica, provided their data management platform. These contracts began in February and March respectively. == Second phase == As outlined on cancellation of the first app on 18 June 2020, the Department of Health and Social Care published on 30 July a brief description of the "next phase" app. Users would be able to scan a QR code at venues they visit, and later be notified if they had visited a place which was the source of a number of infections; the app would also assist with identifying symptoms and ordering a test. By using the Exposure Notification system from Apple and Google, personal data would be decentralised. Zuhlke Engineering Ltd, the UK branch of Swiss-based Zühlke Group, used 70 staff to complete the development of the app in 12 weeks. Zuhlke Engineering was awarded "Development Team of the Year" title at UK IT Industry awards in November 2021 for development of NHS COVID-19 application. === Timeline === Testing of the app by NHS volunteer responders, and selected residents of the Isle of Wight and the London Borough of Newham, began around 13 August. The app was made available to the public (aged 16 or over) in England and Wales on 24 September. An updated app released on 29 October, in part from collaboration with the Alan Turing Institute, improved the accuracy of measurements of the distance between the user's phone and other phones. At the same time, the duration threshold for determining exposure was reduced; this was expected to lead to an increase in the number of users told to self-isolate. An update to the app in April 2021, timed to coincide with easing of restrictions on hospitality businesses, was blocked by Apple and Google. It was intended that users who tested positive would be asked to share their history of visited venues, to assist in warning others, but this would have contravened assurances by Apple and Google that location data from devices would not be shared. === Statistics and effectiveness === The app was downloaded six million times on the first day it was generally availa
Dark mode
A dark mode, dark theme, night mode, or light-on-dark color scheme is a color scheme that uses light-colored text, icons, and graphical user interface elements on a dark background. It is often discussed in terms of computer user interface design and web design. Many modern websites and operating systems offer the user an optional light-on-dark display mode. Some users find dark mode displays more visually appealing, and claim that it can reduce eye strain. Displaying white at full brightness uses roughly six times as much power as pure black on a 2016 Google Pixel, which has an OLED display. However, conventional LED displays may not benefit from reduced power consumption; but if a LED display has the partial dimming features, it still benefits from reduced power consumption. Most modern operating systems support an optional light-on-dark color scheme. == History == Microsoft introduced the high contrast themes in Windows 95. Later, Microsoft introduced a dark theme in the Anniversary Update of Windows 10 in 2016. In 2018, Apple followed in macOS Mojave. In September 2019, iOS 13 and Android 10 both introduced dark modes. Some operating systems provide tools to change the dark mode state automatically at sundown or sunrise. A "prefers-color-scheme" option was created for front-end web developers in 2019, being a CSS property that signals a user's choice for their system to use a light or dark color theme. Firefox and Chromium have optional dark theme for all internal screens. It is also possible for third-party developers to implement their own dark themes. There are also a variety of browser add-ons that can re-theme web sites with dark color schemes, also aligning with system theme. Wikipedia's mobile and desktop versions received a dark mode option in 2024. == Implementation == There is a prefers-color-scheme media query in CSS, to detect if the user has requested light or dark color scheme and serve the requested color scheme. It can be indicated from the user's operating system preference or a user agent. CSS example: JavaScript example: == Energy usage == Light on dark color schemes require less energy to display on OLED displays. This positively impacts battery life and reduces energy consumption. While an OLED will consume around 40% of the power of an LCD displaying an image that is primarily black, it can use more than three times as much power to display an image with a white background, such as a document or web site. This can lead to reduced battery life and higher energy usage unless a light-on-dark color scheme is used. The long-term reduced power usage may also prolong battery life or the useful life of the display and battery. The energy savings that can be achieved using a light-on-dark color scheme are because of how OLED screens work: in an OLED screen, each subpixel generates its own light and it only consumes power when generating light. This is in contrast to how an LCD works: in an LCD, subpixels either block or allow light from an always-on (lit) LED backlight to pass through. "AMOLED Black" color schemes (that use pure black instead of dark gray) do not necessarily save more energy than other light-on-dark color schemes that use dark gray instead of black, as the power consumption on an AMOLED screen decreases proportionately to the average brightness of the displayed pixels. Although it is true that AMOLED black does save more energy than dark gray, the additional energy savings are often negligible; AMOLED black will only give an additional energy saving of less than 1%, for instance, over the dark gray that's used in the dark theme for Google's official Android apps. In November 2018, Google confirmed that dark mode on Android saved battery life. == Web issues == Some argue that a color scheme with light text on a dark background is easier to read on the screen, because the lower overall brightness causes less eyestrain, while others argue to the contrary. Some pages on the web are designed for white backgrounds; Image assets (GIF, PNG, SVG, WOFF, etc) can be used improperly causing visual artifacts if dark mode is forced (instead of designed for) with a plugin like Dark Reader.
Structural risk minimization
Structural risk minimization (SRM) is an inductive principle of use in machine learning. Commonly in machine learning, a generalized model must be selected from a finite data set, with the consequent problem of overfitting – the model becoming too strongly tailored to the particularities of the training set and generalizing poorly to new data. The SRM principle addresses this problem by balancing the model's complexity against its success at fitting the training data. This principle was first set out in a 1974 book by Vladimir Vapnik and Alexey Chervonenkis and uses the VC dimension. In practical terms, Structural Risk Minimization is implemented by minimizing E t r a i n + β H ( W ) {\displaystyle E_{train}+\beta H(W)} , where E t r a i n {\displaystyle E_{train}} is the train error, the function H ( W ) {\displaystyle H(W)} is called a regularization function, and β {\displaystyle \beta } is a constant. H ( W ) {\displaystyle H(W)} is chosen such that it takes large values on parameters W {\displaystyle W} that belong to high-capacity subsets of the parameter space. Minimizing H ( W ) {\displaystyle H(W)} in effect limits the capacity of the accessible subsets of the parameter space, thereby controlling the trade-off between minimizing the training error and minimizing the expected gap between the training error and test error. The SRM problem can be formulated in terms of data. Given n data points consisting of data x and labels y, the objective J ( θ ) {\displaystyle J(\theta )} is often expressed in the following manner: J ( θ ) = 1 2 n ∑ i = 1 n ( h θ ( x i ) − y i ) 2 + λ 2 ∑ j = 1 d θ j 2 {\displaystyle J(\theta )={\frac {1}{2n}}\sum _{i=1}^{n}(h_{\theta }(x^{i})-y^{i})^{2}+{\frac {\lambda }{2}}\sum _{j=1}^{d}\theta _{j}^{2}} The first term is the mean squared error (MSE) term between the value of the learned model, h θ {\displaystyle h_{\theta }} , and the given labels y {\displaystyle y} . This term is the training error, E t r a i n {\displaystyle E_{train}} , that was discussed earlier. The second term, places a prior over the weights, to favor sparsity and penalize larger weights. The trade-off coefficient, λ {\displaystyle \lambda } , is a hyperparameter that places more or less importance on the regularization term. Larger λ {\displaystyle \lambda } encourages sparser weights at the expense of a more optimal MSE, and smaller λ {\displaystyle \lambda } relaxes regularization allowing the model to fit to data. Note that as λ → ∞ {\displaystyle \lambda \to \infty } the weights become zero, and as λ → 0 {\displaystyle \lambda \to 0} , the model typically suffers from overfitting.
MoFA Mitra
MoFA Mitra is a mobile application launched by the Ministry of Foreign Affairs of Nepal to provide digital consular services, emergency support, rescue coordination, and complaint registration facilities for Nepali citizens living and working abroad. The application allows Nepali migrant workers, students, tourists, and Non-Resident Nepalis (NRNs) to access embassy services, emergency help, and official information directly from their smartphones. == Background == The need for a centralized digital support platform for Nepalis abroad had been discussed for several years due to increasing complaints related to labor exploitation, rescue delays, documentation problems, and lack of communication with Nepali diplomatic missions. Media organizations and migrant rights advocates had continuously highlighted issues faced by Nepali workers abroad, including human trafficking, fraudulent recruitment, delayed repatriation, and difficulties in receiving emergency assistance. In response, the Ministry of Foreign Affairs developed the MoFA Mitra app to digitize complaint handling, improve communication between embassies and citizens, and make emergency response faster and more accessible. == Features == The app includes several services and features for Nepali citizens abroad, including complaint registration, rescue coordination, embassy communication, and digital consular support services. Features of the application include: Online complaint registration Emergency rescue request system Direct contact with Nepali embassies and consulates Digital consular information Passport and document-related assistance Labor and migration support information Emergency hotline access Real-time notifications and alerts Location-based embassy information Tracking and coordination support for stranded citizens According to reports, the application was designed to simplify access to diplomatic services and strengthen emergency response coordination for Nepalis abroad. == Launch == The application was officially launched by Nepal’s Ministry of Foreign Affairs in Kathmandu in May 2026. Government officials stated that the app would strengthen Nepal’s digital governance system and improve support mechanisms for Nepali citizens residing overseas. Officials said the platform would help improve communication between Nepali diplomatic missions and citizens during emergencies and rescue operations. == Reception == The launch of the app received positive coverage from Nepali and international media outlets. Commentators described the initiative as a significant step toward modernization of Nepal’s diplomatic and consular services and digital governance infrastructure. Some observers also emphasized the importance of effective implementation, rapid response mechanisms, and continuous monitoring to ensure practical benefits for migrant workers abroad.