Trying to pick the best AI marketing tool? An AI marketing tool is software that uses machine learning to help you get more done — it scales effortlessly from a single task to thousands. The best picks balance beginner-friendly simplicity with the depth power users need, and they ship updates often. Whether you are a beginner or a pro, the right AI marketing tool slots into your workflow and pays for itself fast. This guide breaks down the top picks, their pros and cons, and who each one is best for.
Zé Delivery
Zé Delivery is a startup developed by Brazilian drinks company AmBev which offers an app for delivering drinks. The app is available for Android and iOS. Created in 2016 by AmBev's ZX Ventures hub, the service has an international presence in Argentina, Paraguay, Bolivia, Panama and the Dominican Republic. It is also present in more than 300 Brazilian cities. Because it has an extensive category of alcoholic beverages, the service is only used by people over 18. It also offers soft drinks, juices, energy drinks and other non-alcoholic beverages.
Douwe Kiela
Douwe Kiela is a Dutch-American research scientist and entrepreneur working in the field of artificial intelligence with a focus on machine learning and natural language processing. He is a research scientist director at Google DeepMind. He previously co-founded and served as CEO of Contextual AI, an enterprise software company that provides a platform for building grounded AI agents for enterprise knowledge bases. He previously led the research team at Meta AI that introduced the RAG approach in 2020, co-authoring the foundational paper "Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks." Kiela also served as Head of Research at Hugging Face and is an adjunct professor in Symbolic Systems at Stanford University. == Early life and education == Douwe Kiela was born in Amsterdam, Netherlands, in 1986. He earned a Bachelor of Science degree in Liberal Arts and Sciences from Utrecht University, with a double major in Cognitive Artificial Intelligence and Philosophy. He then obtained an MSc in logic (cum laude) from the University of Amsterdam's Institute for Logic, Language and Computation (ILLC). Kiela received an MPhil and PhD in Computer Science from the University of Cambridge, specializing in natural language processing and machine learning. == Career == === Facebook AI Research (Meta) === In 2016, Kiela joined Facebook AI Research (FAIR) as a postdoctoral researcher, later becoming a research scientist in New York. While at Meta, he co-authored papers in natural language processing, with a focus on multimodal and grounded language learning. His projects included creating a virtual assistant bot that could navigate tourists around a city and leading the development of Dynabench, an interactive benchmarking platform released in 2020 that used human feedback to test and improve language models. In 2020, Kiela led the Meta AI research team that introduced Retrieval-Augmented Generation (RAG), co-authoring the influential paper "Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks," alongside Patrick Lewis, Ethan Perez, and other researchers. The RAG framework transformed how large language models access and incorporate external information by allowing them to retrieve relevant context from external knowledge bases at query time, rather than relying solely on pre-trained data. This approach addressed key limitations such as hallucination, outdated information, and lack of source attribution. The RAG technique has since become widely adopted in enterprise AI applications and knowledge-intensive natural language processing tasks. === Hugging Face === After leaving Meta, Kiela served as Head of Research at Hugging Face. === Contextual AI === In 2023, Kiela co-founded Contextual AI with Amanpreet Singh, another former researcher at Facebook AI Research and Hugging Face. The Mountain View-based company develops a platform for building grounded AI agents for enterprises, focusing on applications in technology, semiconductor, logistics, finance, and media sectors. Contextual AI raised $20 million in seed funding in June 2023, led by Bain Capital Ventures. In August 2024, the company completed an $80 million Series A funding round led by Greycroft, with participation from Bezos Expeditions, NVentures (Nvidia), HSBC Ventures, and Snowflake Ventures, among others. In May 2026, Kiela joined Google DeepMind as part of a licensing agreement between Google and Contextual AI under which more than 20 Contextual AI researchers joined DeepMind. Following his departure, Jay Chen became interim CEO of Contextual AI. === Academic roles === Douwe Kiela serves as an adjunct professor in Symbolic Systems at Stanford University. In a 2023 interview with the Stanford Daily, he commented on the development of Alpaca, a low-cost instruction-finetuned model based on Meta's LLaMA, and emphasized the importance of open academic research in large language models.
Is an AI Content Generator Worth It in 2026?
Trying to pick the best AI content generator? An AI content generator is software that uses machine learning to help you get more done — it scales effortlessly from a single task to thousands. The best picks balance beginner-friendly simplicity with the depth power users need, and they ship updates often. Whether you are a beginner or a pro, the right AI content generator slots into your workflow and pays for itself fast. Read on for hands-on impressions, pricing tiers, and the standout features that matter.
Daniel J. Hulme
Daniel Hulme (born 21 February 1980) is a British businessman, investor, academic and commentator, working in the field of Artificial Intelligence (AI), applied technology and ethics. He is the CEO and founder of Satalia that exited to WPP plc in 2021 for a rumoured $100M where he is also Chief AI Officer. Hulme is also an angel investor in emerging technology companies. In 2024 Hulme co-founded Conscium, an AI Safety company which tests AI Agents and verifies that they do what they are supposed to do. It is also investigating whether AIs will soon become conscious, and how to test for that, and developing more efficient approaches to AI development using neuromorphic computing. Alongside building and scaling Satalia, Hulme was also a Co-Founding Director of Faculty (company) AI - previously ASI Data-Science. In 2026, Accenture announced it had agreed to acquire Faculty for $1bn. Hulme founded Satalia in 2008, a company that provides AI products and consultancy for governments and companies such as Tesco,DFS Furniture,PwC and the BBC. He received a masters and doctorate in AI from University College London (UCL), and is now their Computer Science Entrepreneur in residence, where he teaches how AI can be applied to solve business and social problems. After exiting Satalia to WPP plc Hulme took the dual role of Chief AI Officer at WPP where he is responsible for informing and coordinating AI across the group. In 2026 Hulme was elected as a Founding Fellow of the Academy for the Mathematical Sciences, in recognition of his contributions at the intersection of AI and applied mathematics. Hulme is an angel investor and also a frequent public speaker and writer on the topics of AI, ethics, technology, innovation, decentralization and organisational design. == Early life and education == Hulme was born in 1980. He grew up in the seaside town of Morecambe in north west England. After completing secondary school, Hulme moved to London to study at University College London. On completing his under graduate degree, Hulme stayed at UCL to complete a master's degree and then an EngD. All three degrees were in subjects related to AI. In 2009 Hulme was awarded a Kauffman Global Entrepreneur Scholarship, which saw him visit institutes in the United States to better understand their culture of innovation, and what UK business people could learn from it. This included a tour of Stanford, MIT, Berkeley and Harvard, along with a placement at Cisco Systems HQ in Silicon Valley. == Career == === Satalia === Hulme founded NPComplete Limited in 2007, and incorporated it in 2008, a few months before completing his PhD. NPComplete Limited trades as Satalia. The London-based company provides full-stack AI consultancy and products, helping organisations harness data science, machine learning and AI to solve complex problems, including real-time optimisation. NPComplete refers to mathematical NP-completeness, which describes a class of exponential problems in the field of computational complexity theory. The trading name of NPComplete, Satalia, is a portmanteau of SAT (Short for satisfiability, as in the Boolean satisfiability problem) and the Latin phrase Et alia. Satalia seeks to solve hard problems, in particular the class of exponentially hard problems found in academia and industry known as NP-hardness. In 2016, Satalia was the only UK company to appear in the Gartner Cool Vendors list for data science. In November 2019, City A.M. reported that Satalia was the 39th fastest growing tech firm in the UK, with three year growth at 886%. Satalia was acquired by WPP plc in August 2021 for a rumored $100,000,000, where Hulme was the majority shareholder. === Conscium === Conscium is the World's first commercial organisation dedicated to the understanding, verification and validation of conscious AI and its implications for developing safe, efficient neuromorphic models. Conscium is an AI safety company with three workstreams: AI agent verification. Verification of AI agents developed by third parties to ensure they are beneficial and not harmful. Development of neuromorphic systems. Neuromorphic computing refers to technologies that can process information more like a biological brain compared to existing approaches, making them far more adaptive, scalable and efficient than current AI. Research into artificial consciousness. This workstream is led by Mark Solms, Chair of Neuropsychology at the University of Cape Town. This research aims to better understand what consciousness in AI systems and machines would look like, and, if and when machines do reach consciousness, what the moral and ethical implications would be. Conscium was founded in 2024 in London by a team including Hulme, Ed Charvet, Calum Chace, Ted Lappas, and Panagiotis Repoussis. Conscium has recruited some of the world’s leading neuroscientists and computer scientists to its advisory board, including Anil Seth, Mark Solms, Karl J. Friston, Anthony Finkelstein, Benjamin Rosman, David Wood, Jonathan Shock, Megan Peters, Moran Cerf, Nicholas Humphrey, Nicky Clayton, Nikola Kasabov, Steve Furber, and Suzanne Livingston. Supported by these world-leading experts, Conscium is creating a neuromorphic computing lab to research and validate the capacity of machines to acquire consciousness, making them safer for humanity. Conscium has published an open letter warning of the risks of AI suffering if care is not taken to mitigate against that possibility when and if AI becomes conscious. Signatories of the letter included Stephen Fry, Karl Friston and Anthony Finkelstein. === The Partnership for Research Into Sentient Machines (PRISM) === Hulme is one of the founding partners of PRISM - The Partnership for Research Into Sentient Machines, a non-profit set up to help prepare society for a future with conscious, or seemingly conscious, artificial intelligence. === Academia === Hulme's master's degree topic was on simulating artificial life, where he used Evolutionary algorithm's to generate emergent intelligence in AI agent's with Artificial Neural Network brains. His PhD spanned modelling bumblebee brains and mathematical optimization. Hulme maintained his connection with UCL after completing his doctorate, staying on in various teaching positions. From 2014 to Oct 2019 he was the Director of UCL's Business analytics MSc, which dealt with the application of AI to government, social, and business problems. As of 2020, Hulme is UCL's (University College London) Entrepreneur-in-Residence. He is also a faculty member and lecturer at Singularity University, and a visiting lecturer at London School of Economics's Marshall Institute. === Public engagement === Hulme frequently speaks for TEDx, Google and at various other events. He specialises in Artificial Intelligence, Decentralization, Organisational Design, and Innovation. He has written numerous articles and contributed to several books, largely concerning AI, as well as applied technology and related ethical issues. In 2017, along with Elon Musk, Stuart J. Russell, Geoffrey Hinton and Demis Hassabis, Hulme was one of the 116 founders of robotics and AI companies to sign an open letter to the United Nations, warning against the use of AI in autonomous weapons. Hulme also consults with various companies, governments and other organisations, independently of Satalia.
Confusion matrix
In machine learning, a confusion matrix, also known as error matrix, is a specific table layout that allows visualization of the performance of an algorithm, typically a supervised learning one. In unsupervised learning it is usually called a matching matrix. The term is used specifically in the problem of statistical classification. Each row of the matrix represents the instances in an actual class while each column represents the instances in a predicted class, or vice versa – both variants are found in the literature. The diagonal of the matrix therefore represents all instances that are correctly predicted. The name stems from the fact that it makes it easy to identify whether the system is confusing two classes (i.e., commonly mislabeling one class as another). The confusion matrix has its origins in human perceptual studies of auditory stimuli. It was adapted for machine learning studies and used by Frank Rosenblatt, among other early researchers, to compare human and machine classifications of visual (and later auditory) stimuli. It is a special kind of contingency table, with two dimensions ("actual" and "predicted"), and identical sets of "classes" in both dimensions (each combination of dimension and class is a variable in the contingency table). == Example == Given a sample of 12 individuals, 8 that have been diagnosed with cancer and 4 that are cancer-free, where individuals with cancer belong to class 1 (positive) and non-cancer individuals belong to class 0 (negative), we can display that data as follows: Assume that we have a classifier that distinguishes between individuals with and without cancer in some way, we can take the 12 individuals and run them through the classifier. The classifier then makes 9 accurate predictions and misses 3: 2 individuals with cancer wrongly predicted as being cancer-free (sample 1 and 2), and 1 person without cancer that is wrongly predicted to have cancer (sample 9). Notice, that if we compare the actual classification set to the predicted classification set, there are 4 different outcomes that could result in any particular column: The actual classification is positive and the predicted classification is positive (1,1). This is called a true positive result because the positive sample was correctly identified by the classifier. The actual classification is positive and the predicted classification is negative (1,0). This is called a false negative result because the positive sample is incorrectly identified by the classifier as being negative. The actual classification is negative and the predicted classification is positive (0,1). This is called a false positive result because the negative sample is incorrectly identified by the classifier as being positive. The actual classification is negative and the predicted classification is negative (0,0). This is called a true negative result because the negative sample gets correctly identified by the classifier. We can then perform the comparison between actual and predicted classifications and add this information to the table, making correct results appear in green so they are more easily identifiable. The template for any binary confusion matrix uses the four kinds of results discussed above (true positives, false negatives, false positives, and true negatives) along with the positive and negative classifications. The four outcomes can be formulated in a 2×2 confusion matrix, as follows: The color convention of the three data tables above were picked to match this confusion matrix, in order to easily differentiate the data. Now, we can simply total up each type of result, substitute into the template, and create a confusion matrix that will concisely summarize the results of testing the classifier: In this confusion matrix, of the 8 samples with cancer, the system judged that 2 were cancer-free, and of the 4 samples without cancer, it predicted that 1 did have cancer. All correct predictions are located in the diagonal of the table (highlighted in green), so it is easy to visually inspect the table for prediction errors, as values outside the diagonal will represent them. By summing up the 2 rows of the confusion matrix, one can also deduce the total number of positive (P) and negative (N) samples in the original dataset, i.e. P = T P + F N {\displaystyle P=TP+FN} and N = F P + T N {\displaystyle N=FP+TN} . == Table of confusion == In predictive analytics, a table of confusion (sometimes also called a confusion matrix) is a table with two rows and two columns that reports the number of true positives, false negatives, false positives, and true negatives. This allows more detailed analysis than simply observing the proportion of correct classifications (accuracy). Accuracy will yield misleading results if the data set is unbalanced; that is, when the numbers of observations in different classes vary greatly. For example, if there were 95 cancer samples and only 5 non-cancer samples in the data, a particular classifier might classify all the observations as having cancer. The overall accuracy would be 95%, but in more detail the classifier would have a 100% recognition rate (sensitivity) for the cancer class but a 0% recognition rate for the non-cancer class. F1 score is even more unreliable in such cases, and here would yield over 97.4%, whereas informedness removes such bias and yields 0 as the probability of an informed decision for any form of guessing (here always guessing cancer). According to Davide Chicco and Giuseppe Jurman, the most informative metric to evaluate a confusion matrix is the Matthews correlation coefficient (MCC). Other metrics can be included in a confusion matrix, each of them having their significance and use. Some researchers have argued that the confusion matrix, and the metrics derived from it, do not truly reflect a model's knowledge. In particular, the confusion matrix cannot show whether correct predictions were reached through sound reasoning or merely by chance (a problem known in philosophy as epistemic luck). It also does not capture situations where the facts used to make a prediction later change or turn out to be wrong (defeasibility). This means that while the confusion matrix is a useful tool for measuring classification performance, it may give an incomplete picture of a model’s true reliability. == Confusion matrices with more than two categories == Confusion matrix is not limited to binary classification and can be used in multi-class classifiers as well. The confusion matrices discussed above have only two conditions: positive and negative. For example, the table below summarizes communication of a whistled language between two speakers, with zero values omitted for clarity. == Confusion matrices in multi-label and soft-label classification == Confusion matrices are not limited to single-label classification (where only one class is present) or hard-label settings (where classes are either fully present, 1, or absent, 0). They can also be extended to Multi-label classification (where multiple classes can be predicted at once) and soft-label classification (where classes can be partially present). One such extension is the Transport-based Confusion Matrix (TCM), which builds on the theory of optimal transport and the principle of maximum entropy. TCM applies to single-label, multi-label, and soft-label settings. It retains the familiar structure of the standard confusion matrix: a square matrix sized by the number of classes, with diagonal entries indicating correct predictions and off-diagonal entries indicating confusion. In the single-label case, TCM is identical to the standard confusion matrix. TCM follows the same reasoning as the standard confusion matrix: if class A is overestimated (its predicted value is greater than its label value) and class B is underestimated (its predicted value is less than its label value), A is considered confused with B, and the entry (B, A) is increased. If a class is both predicted and present, it is correctly identified, and the diagonal entry (A, A) increases. Optimal transport and maximum entropy are used to determine the extent to which these entries are updated. TCM enables clearer comparison between predictions and labels in complex classification tasks, while maintaining a consistent matrix format across settings.
Simon Godsill
Simon John Godsill (born 2 December 1965) is professor of statistical signal processing at the University of Cambridge, and a professorial fellow at Corpus Christi College. He is also a member of the Centre for Science and Policy. His main area of research is Bayesian statistics and stochastic sampling methodologies, particularly particle filtering. == Education == Godsill obtained both undergraduate and Ph.D. degrees from the Department of Engineering at Cambridge University, whilst a member of Selwyn College. He obtained a first class degree in the Electrical and Information Sciences Tripos. The title of his 1993 Ph.D. thesis was "The Restoration of Degraded Audio Signals" and his Ph.D. supervisor was Peter Rayner, whom he shared with Michael Richard Lynch. == Career == Godsill has published over 250 articles in peer reviewed journals, along with the books Digital audio restoration: a statistical model based approach and Compressed sensing & sparse filtering. == Business interests == Godsill is currently a director of CEDAR Audio Ltd, a Cambridge-based company that applies Bayesian mathematics for purposes of noise reduction in audio data. In February 2005, the company received a Sci-Tech Academy Award (a 'Technical Oscar') for its services to the movie industry, and a stream of innovations appeared over the following years with corresponding recognition including induction into the Audio Technology Hall of Fame (2008), a Cinema Audio Society Award (2009). Godsill is also a director at Input Dynamics Ltd, a Cambridge-based company that applies Bayesian techniques to touch screen technology. Godsill is involved with the research effort at BMLL Technologies, a Cambridge spin-off working in the field of machine learning application in the financial sector.