Matthew Charles Mullenweg (born January 11, 1984) is an American web developer and entrepreneur. He is known as a co-founder of the free and open-source web publishing software WordPress, and the founder of Automattic. == Early life and education == Mullenweg was born January 11, 1984, in Houston, Texas, to Chuck and Kathleen Mullenweg and grew up in the Willowbend neighborhood. His older sister was born in 1974. His father, who died in 2016, was a computer programmer who worked for Brown & Root, and encouraged his children to start using home computers at an early age. His mother was a stay-at-home mother. The Mullenwegs were raised Catholic. He attended Kinder High School for the Performing and Visual Arts, studying jazz and playing the saxophone. Mullenweg suffered from migraines as a child that forced him to miss extended periods of school. He attended the University of Houston for two years, studying philosophy and political science. He dropped out after his sophomore year in 2004 to work for CNET, which promised him that he could allocate time to the development of WordPress. == Career == Mullenweg began blogging in 2002 on the open source platform b2. B2 developer Michael Valdrighi abandoned the project and Mullenweg took it over in 2003. He and Mike Little created a b2 fork that year they called WordPress and published it under the GNU General Public License. In March 2003, he co-founded the Global Multimedia Protocols Group (GMPG) with Eric A. Meyer and Tantek Çelik. In April 2004, he helped launch Ping-O-Matic, a mechanism for notifying search engines about blog updates. In October 2004, he was hired by CNET who would allow him to develop WordPress part-time as part of his job. He dropped out of college and moved to San Francisco for the position. === Automattic === After leaving CNET in 2005, Mullenweg founded Automattic as a fully distributed company. Toni Schneider was hired as CEO so Mullenweg could learn how to manage a large organization. During this period, Mullenweg focused on product development while Schneider managed the company. In January 2014, Mullenweg resumed the role of CEO, replacing Schneider. He led Automattic's expansion and a series of acquisitions, including WooCommerce in 2015, The Atavist Magazine in 2018, Tumblr in 2019, Pocket Casts in 2021, and Beeper in 2024. Mullenweg received the Heinz Award for Technology, the Economy and Employment in 2016, for "helping to democratize online publishing". Automattic's valuation reached $7.5 billion in 2021. At the time, WordPress hosted 28 million websites, or 40 percent of all websites on the Internet. == Public disputes == On several occasions, Mullenweg has publicly challenged competitors to WordPress and WordPress.com. He has stated that he prefers to settle disputes in the court of public opinion and described his approach as "brinksmanship", noting that the potential cost of legal action could put Automattic in a "tough spot". In 2008, shortly before WordPress 2.5's release, Six Apart's Movable Type published "A WordPress 2.5 Upgrade Guide"—a comparison of their CMS with their rival, WordPress—as a company blog article that Mullenweg characterized as "desperate and dirty". In 2013, developers on the digital marketplace Envato were banned from speaking at WordPress events after he criticized the platform for selling WordPress themes with the graphics and CSS components under a proprietary license instead of the GPL. In 2016, Mullenweg accused Wix.com, a competitor to WordPress.com, of reusing WordPress's mobile text editor code in Wix's own mobile app without adhering to the terms of the GPL. Despite the license's requirement to publish anything built with GPL code under the GPL, Wix's CEO claimed that the company open-sourced their forked version of the component and satisfied the license's terms before the app switched to its own fork of the MIT-licensed text editor that the WordPress editor was based upon. The new fork added a clause to the MIT license that forbids redistribution under any other license. In 2022, Mullenweg criticized GoDaddy for not reinvesting in the WordPress project sufficiently. On January 9, 2025, the representative of the WordPress Sustainability team, Thijs Buijs, resigned via WordPress.org’s Slack channel, citing dissatisfaction with Matt Mullenweg’s December 24, 2024, Reddit post titled “What drama should I create in 2025?” highlighting concerns about what he described as “unsustainable leadership”. In response, Matt Mullenweg thanked Thijs Buijs for reminding him of the existence of a sustainability team, announced its disbanding, and subsequently closed Wordpress.org's #sustainability Slack channel. === Tumblr === Mullenweg began a three-month sabbatical from his role as CEO at the beginning of February 2024. During that time, Mullenweg engaged in a public feud with a transgender Tumblr user who, frustrated with the failure of Tumblr (owned by Automattic) to address transphobic harassment, posted that she wished Mullenweg would die in a comedic way. The user was subsequently banned. Responding to user uproar, Mullenweg addressed the ban in posts on his personal Tumblr blog, in which he characterized the post as a death threat, and shared private account information about the user. Mullenweg also responded to individual commenters on Tumblr in posts and direct messages, and went to Twitter to respond to the banned user's tweets about the situation. A few days later, transgender employees of Tumblr and Automattic made a post on the official Tumblr staff blog characterizing his response as "unwarranted and harmful" and stating that he did not speak on their behalf. They also said that the user's post was not a realistic threat of violence and not the reason for her ban. === WP Engine dispute === == Audrey Capital == Mullenweg is a principal at angel investment firm Audrey Capital, which he co-founded in 2008 alongside Naveen Selvadurai and Audrey Kim. As of 2024, the company lists investments in companies such as CoinDesk, MakerBot, Sonos, SpaceX, Ring, as well as software companies including Calm, Chartbeat, DailyBurn, Memrise, Genius, Nord Security and Telegram. It has also funded startups that provide services to web developers including Creative Market, GitLab, NPM, SendGrid, Stripe and Typekit. From 2017 to 2019, Mullenweg also served as a board member for GitLab. Mullenweg has employed a team of contributors to WordPress through Audrey Capital since 2010, who work separately from Automattic. On the 20th anniversary of WordPress' initial release, Mullenweg announced a scholarship program aimed at the children of significant contributors to open-source projects.
Empirical dynamic modeling
Empirical dynamic modeling (EDM) is a framework for analysis and prediction of nonlinear dynamical systems. Applications include population dynamics, ecosystem service, medicine, neuroscience, dynamical systems, geophysics, and human-computer interaction. EDM was originally developed by Robert May and George Sugihara. It can be considered a methodology for data modeling, predictive analytics, dynamical system analysis, machine learning and time series analysis. == Description == Mathematical models have tremendous power to describe observations of real-world systems. They are routinely used to test hypothesis, explain mechanisms and predict future outcomes. However, real-world systems are often nonlinear and multidimensional, in some instances rendering explicit equation-based modeling problematic. Empirical models, which infer patterns and associations from the data instead of using hypothesized equations, represent a natural and flexible framework for modeling complex dynamics. Donald DeAngelis and Simeon Yurek illustrated that canonical statistical models are ill-posed when applied to nonlinear dynamical systems. A hallmark of nonlinear dynamics is state-dependence: system states are related to previous states governing transition from one state to another. EDM operates in this space, the multidimensional state-space of system dynamics rather than on one-dimensional observational time series. EDM does not presume relationships among states, for example, a functional dependence, but projects future states from localised, neighboring states. EDM is thus a state-space, nearest-neighbors paradigm where system dynamics are inferred from states derived from observational time series. This provides a model-free representation of the system naturally encompassing nonlinear dynamics. A cornerstone of EDM is recognition that time series observed from a dynamical system can be transformed into higher-dimensional state-spaces by time-delay embedding with Takens's theorem. The state-space models are evaluated based on in-sample fidelity to observations, conventionally with Pearson correlation between predictions and observations. == Methods == Primary EDM algorithms include Simplex projection, Sequential locally weighted global linear maps (S-Map) projection, Multivariate embedding in Simplex or S-Map, Convergent cross mapping (CCM), and Multiview Embeding, described below. Nearest neighbors are found according to: NN ( y , X , k ) = ‖ X N i E − y ‖ ≤ ‖ X N j E − y ‖ if 1 ≤ i ≤ j ≤ k {\displaystyle {\text{NN}}(y,X,k)=\|X_{N_{i}}^{E}-y\|\leq \|X_{N_{j}}^{E}-y\|{\text{ if }}1\leq i\leq j\leq k} === Simplex === Simplex projection is a nearest neighbor projection. It locates the k {\displaystyle k} nearest neighbors to the location in the state-space from which a prediction is desired. To minimize the number of free parameters k {\displaystyle k} is typically set to E + 1 {\displaystyle E+1} defining an E + 1 {\displaystyle E+1} dimensional simplex in the state-space. The prediction is computed as the average of the weighted phase-space simplex projected T p {\displaystyle Tp} points ahead. Each neighbor is weighted proportional to their distance to the projection origin vector in the state-space. Find k {\displaystyle k} nearest neighbor: N k ← NN ( y , X , k ) {\displaystyle N_{k}\gets {\text{NN}}(y,X,k)} Define the distance scale: d ← ‖ X N 1 E − y ‖ {\displaystyle d\gets \|X_{N_{1}}^{E}-y\|} Compute weights: For{ i = 1 , … , k {\displaystyle i=1,\dots ,k} } : w i ← exp ( − ‖ X N i E − y ‖ / d ) {\displaystyle w_{i}\gets \exp(-\|X_{N_{i}}^{E}-y\|/d)} Average of state-space simplex: y ^ ← ∑ i = 1 k ( w i X N i + T p ) / ∑ i = 1 k w i {\displaystyle {\hat {y}}\gets \sum _{i=1}^{k}\left(w_{i}X_{N_{i}+T_{p}}\right)/\sum _{i=1}^{k}w_{i}} === S-Map === S-Map extends the state-space prediction in Simplex from an average of the E + 1 {\displaystyle E+1} nearest neighbors to a linear regression fit to all neighbors, but localised with an exponential decay kernel. The exponential localisation function is F ( θ ) = exp ( − θ d / D ) {\displaystyle F(\theta )={\text{exp}}(-\theta d/D)} , where d {\displaystyle d} is the neighbor distance and D {\displaystyle D} the mean distance. In this way, depending on the value of θ {\displaystyle \theta } , neighbors close to the prediction origin point have a higher weight than those further from it, such that a local linear approximation to the nonlinear system is reasonable. This localisation ability allows one to identify an optimal local scale, in-effect quantifying the degree of state dependence, and hence nonlinearity of the system. Another feature of S-Map is that for a properly fit model, the regression coefficients between variables have been shown to approximate the gradient (directional derivative) of variables along the manifold. These Jacobians represent the time-varying interaction strengths between system variables. Find k {\displaystyle k} nearest neighbor: N ← NN ( y , X , k ) {\displaystyle N\gets {\text{NN}}(y,X,k)} Sum of distances: D ← 1 k ∑ i = 1 k ‖ X N i E − y ‖ {\displaystyle D\gets {\frac {1}{k}}\sum _{i=1}^{k}\|X_{N_{i}}^{E}-y\|} Compute weights: For{ i = 1 , … , k {\displaystyle i=1,\dots ,k} } : w i ← exp ( − θ ‖ X N i E − y ‖ / D ) {\displaystyle w_{i}\gets \exp(-\theta \|X_{N_{i}}^{E}-y\|/D)} Reweighting matrix: W ← diag ( w i ) {\displaystyle W\gets {\text{diag}}(w_{i})} Design matrix: A ← [ 1 X N 1 X N 1 − 1 … X N 1 − E + 1 1 X N 2 X N 2 − 1 … X N 2 − E + 1 ⋮ ⋮ ⋮ ⋱ ⋮ 1 X N k X N k − 1 … X N k − E + 1 ] {\displaystyle A\gets {\begin{bmatrix}1&X_{N_{1}}&X_{N_{1}-1}&\dots &X_{N_{1}-E+1}\\1&X_{N_{2}}&X_{N_{2}-1}&\dots &X_{N_{2}-E+1}\\\vdots &\vdots &\vdots &\ddots &\vdots \\1&X_{N_{k}}&X_{N_{k}-1}&\dots &X_{N_{k}-E+1}\end{bmatrix}}} Weighted design matrix: A ← W A {\displaystyle A\gets WA} Response vector at T p {\displaystyle Tp} : b ← [ X N 1 + T p X N 2 + T p ⋮ X N k + T p ] {\displaystyle b\gets {\begin{bmatrix}X_{N_{1}+T_{p}}\\X_{N_{2}+T_{p}}\\\vdots \\X_{N_{k}+T_{p}}\end{bmatrix}}} Weighted response vector: b ← W b {\displaystyle b\gets Wb} Least squares solution (SVD): c ^ ← argmin c ‖ A c − b ‖ 2 2 {\displaystyle {\hat {c}}\gets {\text{argmin}}_{c}\|Ac-b\|_{2}^{2}} Local linear model c ^ {\displaystyle {\hat {c}}} is prediction: y ^ ← c ^ 0 + ∑ i = 1 E c ^ i y i {\displaystyle {\hat {y}}\gets {\hat {c}}_{0}+\sum _{i=1}^{E}{\hat {c}}_{i}y_{i}} === Multivariate Embedding === Multivariate Embedding recognizes that time-delay embeddings are not the only valid state-space construction. In Simplex and S-Map one can generate a state-space from observational vectors, or time-delay embeddings of a single observational time series, or both. === Convergent Cross Mapping === Convergent cross mapping (CCM) leverages a corollary to the Generalized Takens Theorem that it should be possible to cross predict or cross map between variables observed from the same system. Suppose that in some dynamical system involving variables X {\displaystyle X} and Y {\displaystyle Y} , X {\displaystyle X} causes Y {\displaystyle Y} . Since X {\displaystyle X} and Y {\displaystyle Y} belong to the same dynamical system, their reconstructions (via embeddings) M x {\displaystyle M_{x}} , and M y {\displaystyle M_{y}} , also map to the same system. The causal variable X {\displaystyle X} leaves a signature on the affected variable Y {\displaystyle Y} , and consequently, the reconstructed states based on Y {\displaystyle Y} can be used to cross predict values of X {\displaystyle X} . CCM leverages this property to infer causality by predicting X {\displaystyle X} using the M y {\displaystyle M_{y}} library of points (or vice versa for the other direction of causality), while assessing improvements in cross map predictability as larger and larger random samplings of M y {\displaystyle M_{y}} are used. If the prediction skill of X {\displaystyle X} increases and saturates as the entire M y {\displaystyle M_{y}} is used, this provides evidence that X {\displaystyle X} is casually influencing Y {\displaystyle Y} . === Multiview Embedding === Multiview Embedding is a Dimensionality reduction technique where a large number of state-space time series vectors are combitorially assessed towards maximal model predictability. == Extensions == Extensions to EDM techniques include: Generalized Theorems for Nonlinear State Space Reconstruction Extended Convergent Cross Mapping Dynamic stability S-Map regularization Visual analytics with EDM Convergent Cross Sorting Expert system with EDM hybrid Sliding windows based on the extended convergent cross-mapping Empirical Mode Modeling Accounting for missing data and variable step sizes Accounting for observation noise Hierarchical Bayesian EDM via Gaussian processes Intelligent and Adaptive Control Optimal control via Empirical dynamic programming Multiview distance regularised S-map
Pseudonymization
Pseudonymization is a data management and de-identification procedure by which personally identifiable information fields within a data record are replaced by one or more artificial identifiers, or pseudonyms. A single pseudonym for each replaced field or collection of replaced fields makes the data record less identifiable while remaining suitable for data analysis and data processing. Pseudonymization (or pseudonymisation, the spelling under European guidelines) is one way to comply with the European Union's General Data Protection Regulation (GDPR) demands for secure data storage of personal information. Pseudonymized data can be restored to its original state with the addition of information which allows individuals to be re-identified. In contrast, anonymization is intended to prevent re-identification of individuals within the dataset. Clause 18, Module Four, footnote 2 of the Adoption by the European Commission of the Implementing Decisions (EU) 2021/914 "requires rendering the data anonymous in such a way that the individual is no longer identifiable by anyone ... and that this process is irreversible." == Impact of Schrems II ruling == The European Data Protection Supervisor (EDPS) on 9 December 2021 highlighted pseudonymization as the top technical supplementary measure for Schrems II compliance. Less than two weeks later, the EU Commission highlighted pseudonymization as an essential element of the equivalency decision for South Korea, which is the status that was lost by the United States under the Schrems II ruling by the Court of Justice of the European Union (CJEU). The importance of GDPR-compliant pseudonymization increased dramatically in June 2021 when the European Data Protection Board (EDPB) and the European Commission highlighted GDPR-compliant pseudonymization as the state-of-the-art technical supplementary measure for the ongoing lawful use of EU personal data when using third country (i.e., non-EU) cloud processors or remote service providers under the "Schrems II" ruling by the CJEU. Under the GDPR and final EDPB Schrems II Guidance, the term pseudonymization requires a new protected "state" of data, producing a protected outcome that: Protects direct, indirect, and quasi-identifiers, together with characteristics and behaviors; Protects at the record and data set level versus only the field level so that the protection travels wherever the data goes, including when it is in use; and Protects against unauthorized re-identification via the mosaic effect by generating high entropy (uncertainty) levels by dynamically assigning different tokens at different times for various purposes. The combination of these protections is necessary to prevent the re-identification of data subjects without the use of additional information kept separately, as required under GDPR Article 4(5) and as further underscored by paragraph 85(4) of the final EDPB Schrems II guidance: Article 4(5) "Definitions" of the GDPR defines pseudonymization as "the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person." "Use Case 2: Transfer of pseudonymised Data Paragraph 85(4)" of the final EDPB Schrems II Guidance requires that “the controller has established by means of a thorough analysis of the data in question – taking into account any information that the public authorities of the recipient country may be expected to possess and use – that the pseudonymised personal data cannot be attributed to an identified or identifiable natural person even if cross-referenced with such information." GDPR-compliant pseudonymization requires that data is "anonymous" in the strictest EU sense of the word – globally anonymous – but for the additional information held separately and made available under controlled conditions as authorized by the data controller for permitted re-identification of individual data subjects. Clause 18, Module Four, footnote 2 of the Adoption by the European Commission of the Implementing Decision (EU) 2021/914 "requires rendering the data anonymous in such a way that the individual is no longer identifiable by anyone, in line with recital 26 of Regulation (EU) 2016/679, and that this process is irreversible." Before the Schrems II ruling, pseudonymization was a technique used by security experts or government officials to hide personally identifiable information to maintain data structure and privacy of information. Some common examples of sensitive information include postal code, location of individuals, names of individuals, race and gender, etc. After the Schrems II ruling, GDPR-compliant pseudonymization must satisfy the above-noted elements as an "outcome" versus merely a technique. == Data fields == The choice of which data fields are to be pseudonymized is partly subjective. Less selective fields, such as birth date or postal code are often also included because they are usually available from other sources and therefore make a record easier to identify. Pseudonymizing these less identifying fields removes most of their analytic value and is therefore normally accompanied by the introduction of new derived and less identifying forms, such as year of birth or a larger postal code region. Data fields that are less identifying, such as date of attendance, are usually not pseudonymized. This is because too much statistical utility is lost in doing so, not because the data cannot be identified. For example, given prior knowledge of a few attendance dates it is easy to identify someone's data in a pseudonymized dataset by selecting only those people with that pattern of dates. This is an example of an inference attack. The weakness of pre-GDPR pseudonymized data to inference attacks is commonly overlooked. A famous example is the AOL search data scandal. The AOL example of unauthorized re-identification did not require access to separately kept "additional information" that was under the control of the data controller as is now required for GDPR-compliant pseudonymization, outlined below under the section "New Definition for Pseudonymization Under GDPR". Protecting statistically useful pseudonymized data from re-identification requires: a sound information security base controlling the risk that the analysts, researchers or other data workers cause a privacy breach The pseudonym allows tracking back of data to its origins, which distinguishes pseudonymization from anonymization, where all person-related data that could allow backtracking has been purged. Pseudonymization is an issue in, for example, patient-related data that has to be passed on securely between clinical centers. The application of pseudonymization to e-health intends to preserve the patient's privacy and data confidentiality. It allows primary use of medical records by authorized health care providers and privacy preserving secondary use by researchers. In the US, HIPAA provides guidelines on how health care data must be handled and data de-identification or pseudonymization is one way to simplify HIPAA compliance. However, plain pseudonymization for privacy preservation often reaches its limits when genetic data are involved (see also genetic privacy). Due to the identifying nature of genetic data, depersonalization is often not sufficient to hide the corresponding person. Potential solutions are the combination of pseudonymization with fragmentation and encryption. An example of application of pseudonymization procedure is creation of datasets for de-identification research by replacing identifying words with words from the same category (e.g. replacing a name with a random name from the names dictionary), however, in this case it is in general not possible to track data back to its origins. == New definition under GDPR == Effective as of May 25, 2018, the EU General Data Protection Regulation (GDPR) defines pseudonymization for the very first time at the EU level in Article 4(5). Under Article 4(5) definitional requirements, data is pseudonymized if it cannot be attributed to a specific data subject without the use of separately kept "additional information". Pseudonymized data embodies the state of the art in Data Protection by Design and by Default because it requires protection of both direct and indirect identifiers (not just direct). GDPR Data Protection by Design and by Default principles as embodied in pseudonymization require protection of both direct and indirect identifiers so that personal data is not cross-referenceable (or re-identifiable) via the "mosaic effect" without access to "additional information" that is kept separately by the controller. Because access to separately kept "additional information" is required
Causal AI
Causal AI is a technique in artificial intelligence that builds a causal model and can thereby make inferences using causality rather than just correlation. One practical use for causal AI is for organisations to explain decision-making and the causes for a decision. Systems based on causal AI, by identifying the underlying web of causality for a behaviour or event, provide insights that solely predictive AI models might fail to extract from historical data. An analysis of causality may be used to supplement human decisions in situations where understanding the causes behind an outcome is necessary, such as quantifying the impact of different interventions, policy decisions or performing scenario planning. A 2024 paper from Google DeepMind demonstrated mathematically that "Any agent capable of adapting to a sufficiently large set of distributional shifts must have learned a causal model". The paper offers the interpretation that learning to generalise beyond the original training set requires learning a causal model, concluding that causal AI is necessary for artificial general intelligence. == History == The concept of causal AI and the limits of machine learning were raised by Judea Pearl, the Turing Award-winning computer scientist and philosopher, in 2018's The Book of Why: The New Science of Cause and Effect. Pearl asserted: “Machines' lack of understanding of causal relations is perhaps the biggest roadblock to giving them human-level intelligence.” In 2020, Columbia University established a Causal AI Lab under Director Elias Bareinboim. Professor Bareinboim's research focuses on causal and counterfactual inference and their applications to data-driven fields in the health and social sciences as well as artificial intelligence and machine learning. Technological research and consulting firm Gartner for the first time included causal AI in its 2022 Hype Cycle report, citing it as one of five critical technologies in accelerated AI automation. Causal AI is closely related to but distinct from fields such as causal inference, explainable AI and causal reasoning. While causal inference focuses on estimating cause-effect relationships (often from observational data), causal AI emphasises the integration of those causal models into AI systems for prediction, planning and adaptation.
Ecoinformatics
Ecoinformatics, or ecological informatics, is the science of information in ecology and environmental science. It integrates environmental and information sciences to define entities and natural processes with language common to both humans and computers. However, this is a rapidly developing area in ecology and there are alternative perspectives on what constitutes ecoinformatics. A few definitions have been circulating, mostly centered on the creation of tools to access and analyze natural system data. However, the scope and aims of ecoinformatics are certainly broader than the development of metadata standards to be used in documenting datasets. Ecoinformatics aims to facilitate environmental research and management by developing ways to access, integrate databases of environmental information, and develop new algorithms enabling different environmental datasets to be combined to test ecological hypotheses. Ecoinformatics is related to the concept of ecosystem services. Ecoinformatics characterize the semantics of natural system knowledge. For this reason, much of today's ecoinformatics research relates to the branch of computer science known as knowledge representation, and active ecoinformatics projects are developing links to activities such as the Semantic Web. Current initiatives to effectively manage, share, and reuse ecological data are indicative of the increasing importance of fields like ecoinformatics to develop the foundations for effectively managing ecological information. Examples of these initiatives are National Science Foundation Datanet projects, DataONE, Data Conservancy, and Artificial Intelligence for Environment & Sustainability. == Software Development Lifecycle == Central to the concept of ecoinformatics is the Software Development Lifecycle (SDLC), a systematic framework for writing, implementing, and maintaining software products. Typically in Ecoinformatics projects, the development pipeline includes data collection, usually from several different environmental data sources, then integrating these data sources together, and then analyzing the data. Here, each step of the SDLC is described in the context of ecoinformatics, per Michener et al. It is important to note that the plan, collect, assure, describes and preserve steps refer to the data collection entity, which can be individual researchers or large data-collection networks, while the discover, integrate, and analyze steps typically refer to the individual researcher. Plan: Ecoinformatics projects require data from several databases. Each database holds different data, and therefore researchers should identify what types of environmental or ecological data they will need to answer their research question. Collect: Data is collected in several different ways. In ecoinformatics, this is usually restricted to manually entering data into a spreadsheet, and parsing data from an existing database. The growth of relational databases has made it easier for ecologists to download relevant data and integrate datasets together Assure: Data entries should be checked thoroughly to validate their accuracy and usability, such as to check for outliers and erroneous points. The same principle applies to data downloaded from datasets. This responsibility falls on both the ecologist downloading the data, and the entity that sets up the data collection system. Describe: An accurate description of the metadata of a dataset that is used in a study should include enough information to deduce the data collection and processing methodology, when the data were collected, why the data were collected, and how the data were stored. This is important for reproducibility, especially for projects that build on each other and may recycle data Preserve: After data is collected by an institutional entity, it should be archived such that it is easily accessible. Ideally, this is in databases that are maintained and not at risk of deprecation Discover: While there are good practices for discovering data to start a research project, this process is often marred by a lack of usable, published data, as researchers may collect data specific to their study, but may not publish this data for wider use. On the data collection end, this can be addressed by better data-sharing practices, such as by linking datasets when publishing papers or studies. On the data procurement end, this can be addressed by more precise data searching, such as using key words to find relevant datasets. Integrate: Synthesizing datasets together can be difficult and labor-intensive, largely due to the methodological differences in data collection. There are several approaches to this, but the best practices typically involve computational approaches, namely using R or Python, to automate the processes and prevent errors Analyze: Data analysis can take several forms, and should be tailored to the specific ecological project. However, all data analysis methods should be well-documented, including the procedure for analysis, justification for analysis methods, and any shortcomings in a specific approach. == Applications of Ecoinformatics Across Ecology == === Ecosystem Ecology === Source: Ecosystem studies, by definition, encompass interactions across the entire life sciences spectrum, from microscopic biochemical reactions to large-scale geological phenomena. As a result, big databases may not be designed specifically for any particular research question, but should be inclusive enough to support most studies. Since ecosystem-level questions require a broad perspective, data-related ecosystem projects would likely incorporate data from several databases. A common framework for incorporating data into ecosystem-level studies is the network science model, in which data collection mechanisms and resources are treated like a large, interconnected network instead of individual entities. The network may include several data collection stations within one databases, or may span across multiple databases. Currently there are several large-scale networks, but they do not generate data on the scale to consider ecology as a big data science. A current challenge for ecoinformatics in ecosystem ecology is that most funding is prioritized for generating new data rather than maintaining existing data infrastructures. Integrating data across the different spatial scales can also be difficult, since each dataset may hold different types of data. === Urban Ecology === Source: The current push for smart cities, and sensor network integration into infrastructure, has positioned as a major source of data for ecological studies. Typical urban ecology questions address the effects of urbanization on the local ecosystem, and how to drive future development to promote urban biodiversity. While sensor networks in cities typically collect environmental data to optimize city processes, they may also be used for ecological initiatives, especially with respect to understanding the complex, multi-layered relationship between cities and their local ecosystem. It can also be used to better understand the current landscape of cities, and identify avenues for rewinding of cities. For example, analyzing mobility patterns can identify areas that may lend themselves well to building parks and green spaces. Bird watching data can also be used to identify the types of bird species in a local area. === Infectious Disease === Source: Like other disciplines of ecology, emerging infectious disease and epidemiology span multiple scales, from understanding the genetics that drive disease trends to large-scale spatiotemporal analyses. As a result, infectious disease studies can incorporate everything from bioinformatics, genetic sequences, amino acid sequences, and environmental observation data. On the micro-scale, these data can then be used to predict infectivity/transmissibility, drug resistance, drug candidates, and mutation sites. On the macro-scale, it can be used to identify societal trends or environmental factors that lend themselves to spillover, locations of infection, and practices that cause disease transmission. == Databases == Source: USGS National Streamflow sensor network GBIF Neotoma Paleobiology database European Vegetation Archive USDA Forest Inventory Analysis TRY BIEN AmeriFlux TEAM iNaturalist NEON GLEON LTER CZO TERN SAEON
Ibotta
Ibotta, Inc. is an American mobile technology company headquartered in Denver, Colorado. Founded in 2011, the company offers cash back rewards on various purchases through its Ibotta Performance Network and direct to consumer app. Ibotta partners with CPG (consumer packaged goods) brands and network publishers to provide these rewards. As of 2024, the company operates solely in the United States. The company's rewards-as-a-service offering, the Ibotta Performance Network, went live in 2022. In August 2019, Ibotta received a $1 billion valuation after its Series D funding, and in 2023, the company surpassed $1.5 billion cash rewards paid to over 50 million consumers since the company's founding. Ibotta became a publicly traded company in April 2024 with a listing on the New York Stock Exchange. As of September 2025, Ibotta is trading at approximately $27.13 per share, marking a 69% decline from its initial public offering price of $88 per share on April 18, 2024. == History == === Founding through early 2019 === Ibotta was founded by current CEO Bryan Leach. The company was incorporated in 2011 and the app launched to both the App Store and Google Play stores in 2012. Early investors included entrepreneur and computer scientist Jim Clark and Tom “TJ” Jermoluk, Chairman of @Home Network. In 2015, Ibotta expanded beyond item level grocery, adding the ability to get cash back on in-store retail purchases. In 2016, in-app mobile commerce began, allowing users to navigate from the Ibotta app to its partners' apps to earn cash back on purchases. In 2016 with a Series C investment, Ibotta had raised over $73 million in funding. In March of that year, Ibotta partnered with Anheuser-Busch to offer cash back for adults who purchased its products. In May, the company partnered with LiveRamp so that companies could use their CRM data to create segmented, personalized campaigns. At the time, the company had around 200 full- and part-time employees and moved from offices in Lower Downtown Denver (LoDo) to a 40,000-square-foot office in the central Denver business district. A year later, the company had to expand to a second floor as it added almost another 100 employees. In 2017, Ibotta added cash back for Uber to its app as well as cash back rewards for online and mobile purchases. In 2018, Ibotta was listed on the Inc. 5,000 list as one of the fastest growing private companies in the U.S. A year later, in January 2019, the Ibotta app had been downloaded more than 30 million times with users receiving a reported $500 million in cash back rewards. That year, Ibotta was the largest mobile company in Colorado with six million monthly active users. === August 2019 to present === In August 2019, Ibotta was valued at $1 billion, following a Series D round of funding. The round was led by Koch Disruptive Technologies, a subsidiary of Koch Industries. 2019 was also the year the company introduced Pay with Ibotta, which allowed users to complete purchases at key retailers on the Ibotta app and earn instant cash back in the process. With that new service, users were able to enter their purchase total and use a QR code to checkout and receive immediate cash back. In 2020, the company partnered with Trees for the Future to plant up to 1 million trees as part of an Earth Month campaign to raise awareness about the waste of unused paper coupons. In response to the COVID-19 pandemic, Ibotta partnered with CPG brands in their “Here to Help” campaign and together committed over $10 million in cash back to American consumers. The company added the ability to earn cash back from online grocery pick-up and delivery orders. Later that year, Ibotta started its free Thanksgiving program, providing users with 100% cash back on select groceries needed for a Thanksgiving meal. By 2022, the company had provided approximately 10 million Thanksgiving meals. In 2021, Ibotta acquired the company OctoShop (originally InStok), a shopping browser extension company. The OctoShop app enables users to compare prices across stores and set restock and price-drop alerts. In April 2022, the Ibotta Performance Network (IPN) was launched. The IPN allows brands to deliver digital offers to consumers through third party publishers. Retailers including Walmart, Dollar General and Family Dollar, food delivery services including Instacart, and convenience stores including Shell are all part of the Ibotta Performance Network. This pay-per-sales or success-based performance network reaches over 200 million consumers. On April 18, 2024, Ibotta had its initial public offering (IPO), trading on the New York Stock Exchange (NYSE) under the ticker symbol IBTA. It was the largest technology IPO in Colorado history. In October 2025, Ibotta announced a partnership with technology and analytics company Circana, integrating Circana's Household Lift measurement into Ibotta campaigns to give CPG brands an increased understanding of the impact of their promotional campaigns. On November 3, 2025, Ibotta launched LiveLift, a tool for companies to measure the return on investment of digital promotions, in order to optimize performance marketing goals. === Athletic partnerships === Ibotta became the official jersey patch partner of the New Orleans Pelicans, a professional men's basketball team in the National Basketball Association (NBA), for the 2020–2021 and 2023–2024 seasons. Ibotta became the official jersey patch partner of the 2023 NBA champion Denver Nuggets baskeetball team beginning in the 2023–2024 season. In March 2023, F1 driver Logan Sargeant, the first U.S. racer to compete in F1 since 2015, partnered with Ibotta. The Ibotta logo was displayed on Sargeant's racing helmet throughout his F1 career. In June 2023, UConn Huskies women's basketball player Paige Bueckers entered into a "name, image, and likeness" (NIL) promotional agreement with Ibotta. According to a press release by Ibotta, the company has agreements with The Brandr Group, which finds NIL opportunities for women college athletes, and the Pearpop social media marketing platform to promote Ibotta. == Legal issues == In April 2025, shareholders filed a class action lawsuit—Fortune v. Ibotta, Inc., in the U.S. District Court for the District of Colorado (Case No. 25-cv-01213)—alleging that the registration statement in connection with Ibotta’s April 2024 initial public offering omitted material information. The complaint claims that, although Ibotta disclosed detailed terms for its contract with Walmart Inc., it failed to warn investors that its agreement with The Kroger Co., its second-largest client, was terminable at will and thus could be canceled without warning, creating a misleading impression of stability.
Artificial intelligence in architecture
Artificial intelligence in architecture is the use of artificial intelligence in automation, design, and planning in the architectural process or in assisting human skills in the field of architecture. AI has been used by some architects for design, and has been proposed as a way to automate planning and routine tasks in the field. == Implications == === Benefits === Artificial intelligence, according to ArchDaily, is said to potentially significantly augment the architectural profession through its ability to improve the design and planning process as well as increasing productivity. Through its ability to handle a large amount of data, AI is said to potentially allow architects a range of design choices with criteria considerations such as budget, requirements adjusted to space, and sustainability goals calculated as part of the design process. ArchDaily said this may allow the design of optimized alternatives that can then undergo human review. AI tools are also said to potentially allow architects to assimilate urban and environmental data to inform their designs, streamlining initial stages of project planning and increasing efficiency and productivity. The advances in generative design through the input of specific prompts allow architects to produce visual designs, including photorealistic images, and thus render and explore various material choices and spatial configurations. ArchDaily noted this could speed the creative process as well as allow for experimentation and sophistication in the design. Additionally, AI's capacity for pattern recognition and coding could aid architects in organizing design resources and developing custom applications, thus enhancing the efficiency and collaboration between both architects and AI. AI is thought to also be able to contribute to the sustainability of buildings by analyzing various factors and following recommended energy-efficient modifications, thus pushing the industry towards greener practices. The use of AI in building maintenance, project management, and the creation of immersive virtual reality experiences are also thought of as potentially augmenting the architectural design process and workflow. Examples include the use of text-to-image systems such as Midjourney to create detailed architectural images, and the use of AI optimization systems from companies such as Finch3D and Autodesk to automatically generate floor plans from simple programmatic inputs. In contrast to digital-only creative practices, the high materiality of architectural outputs requires transitions from ephemeral digital files to permanent physical structures that are subject to strict safety regulations, material constraints, sensory intuition, and site-specific cultural contexts, making full automation difficult. Early adopters such as architect Stephen Coorlas have actively challenged the boundaries of architectural practice through AI. His early experimental initiative, Speculations on AI and Architecture, confronts the discipline's traditional workflows by training text-to-image AI tools such as Midjourney, Luma AI, and PromeAI to generate more nuanced architectural illustrations including construction documents, architectural details, and assembly sequences for various structures. Coorlas inputs precise terminology and architectural language to provoke the AI into producing axonometric drawings that resemble conventional documentation, then experiments with animating the outputs using AI generated depth maps and other AI image-to-3D wireframe tools. Stephen's inventive process invites architects and designers to reconsider authorship, automation, and the future of visual communication in the built environment. Rather than treating AI as a peripheral tool, Stephen has advocated for AI to be a speculative collaborator capable of engaging with discipline-specific challenges. His work contributes to the growing discourse on generative design, parametric optimization, and the philosophical implications of machine-assisted creativity raising urgent questions about how such technologies will reshape architectural agency, precision, and pedagogy. Another prominent advocate is Architect Andrew Kudless, who in an interview to Dezeen recounted that he uses AI to innovate in architectural design by incorporating materials and scenes not usually present in initial plans, which he believes can significantly alter client presentations. He told Dezeen he believes one should show clients renderings from the onset, with AI assisting in this work, arguing that changes in design should be a positive aspect of the client-designer relationship by actively involving clients in the process. Additionally, Kudless highlighted the AI's potential to facilitate labor in architectural firms, particularly in automating rendering tasks, thus reducing the workload on junior staff while maintaining control over the creative output. === Emergent aesthetics === In an interview for the AItopia series to Dezeen, designer Tim Fu discussed the transformative potential of AI in architecture, and proposed a future where AI could herald a "neoclassical futurist" style, blending the grandeur of classical aesthetics with futuristic design. Through his collaborative project, The AI Stone Carver, Fu showcased how AI can innovate traditional practices by generating design concepts that are then realized through human craftsmanship, such as stone carving by mason Till Apfel. This approach, he believed, celebrated the fusion of diverse architectural styles and also emphasized the unique capabilities of AI in enhancing creative design processes. Fu told Dezeen he envisions the integration of AI in design as a means to revive the ornamentation and detailed aesthetics characteristic of classical architecture, moving away from minimalism, which he said dominates contemporary architecture. He argued that AI's involvement in the ideation phase of design allows for a reversal in the roles of machine and human, enabling architects and designers to focus on creating more intricate and ornamental structures. Fu's optimistic outlook extended to the broader impact of AI on the architectural field, seeing it as an indispensable tool that will shift rather than replace human roles, enriching the field with innovative designs that pay homage to the beauty and qualities of classical architecture not present in contemporary architecture while embracing new technologies. This perspective resonates with designers like Manas Bhatia, whose explorations similarly embrace generative AI as a co-creator and a medium to express ideas, blend architectural traditions, and speculate spatial futures. === Concerns === As AI continues to expand its presence across various industries, its impact on the architectural profession has become a topic of growing discussion. These discussions focus on how AI processes may influence traditional architectural practices, potentially altering job roles, and shaping the nature of creativity. While AI-driven processes may increase efficiency in some aspects of the profession, they also raise questions about the potential loss of unique design perspectives. These thoughts have been countered by many prominent creative figures in the realm of AI architecture, such as Stephen Coorlas, Tim Fu, Hassan Ragab, and Manas Bhatia who have showcased the amplification of creativity in design and potential benefits in terms of restoring creative power to the designer. A key concern is that AI-powered tools could diminish the need for human involvement in specific tasks traditionally performed by architects. This has led to speculation that the profession may increasingly shift toward roles focused on oversight, coordination, and strategic decision-making rather than hands-on design work. In some design scenarios, algorithmically generated solutions can be adjusted to prioritize efficiency and cost-effectiveness, which some argue may overshadow the creative and contextual nuances that define individual architectural styles. As with any discipline though, it has been determined that AI can be configured to provide beneficial results based on inputs and end goals the architect or designer assigns it. There are also concerns about the potential for AI to exacerbate inequalities within the architectural profession. For instance, larger firms with greater resources to invest in advanced AI technologies may gain a competitive edge over smaller firms and independent architects. This dynamic could contribute to industry consolidation, potentially limiting the diversity of architectural practice and stifling innovation. Ethical considerations in regard to cultural sensitivity have also been raised due to the datasets used to train AI. Without proper vetting of data or implementing failsafe overrides, AI generated outcomes can trend toward overly documented and prioritized content.