A BRMS or business rule management system is a software system used to define, deploy, execute, monitor and maintain the variety and complexity of decision logic that is used by operational systems within an organization or enterprise. This logic, also referred to as business rules, includes policies, requirements, and conditional statements that are used to determine the tactical actions that take place in applications and systems. == Overview == A BRMS includes, at minimum: A repository, allowing decision logic to be externalized from core application code Tools, allowing both technical developers and business experts to define and manage decision logic A runtime environment, allowing applications to invoke decision logic managed within the BRMS and execute it using a business rules engine The top benefits of a BRMS include: Reduced or removed reliance on IT departments for changes in live systems. Although, QA and Rules testing would still be needed in any enterprise system. Increased control over implemented decision logic for compliance and better business management including audit logs, impact simulation and edit controls. The ability to express decision logic with increased precision, using a business vocabulary syntax and graphical rule representations (decision tables, decision models, trees, scorecards and flows) Improved efficiency of processes through increased decision automation. Some disadvantages of the BRMS include: Extensive subject matter expertise can be required for vendor specific products. In addition to appropriate design practices (such as Decision Modeling), technical developers must know how to write rules and integrate software with existing systems Poor rule harvesting approaches can lead to long development cycles, though this can be mitigated with modern approaches like the Decision Model and Notation (DMN) standard. Integration with existing systems is still required and a BRMS may add additional security constraints. Reduced IT department reliance may never be a reality due to continued introduction to new business rule considerations or object model perturbations The coupling of a BRMS vendor application to the business application may be too tight to replace with another BRMS vendor application. This can lead to cost to benefits issues. The emergence of the DMN standard has mitigated this to some degree. Most BRMS vendors have evolved from rule engine vendors to provide business-usable software development lifecycle solutions, based on declarative definitions of business rules executed in their own rule engine. BRMSs are increasingly evolving into broader digital decisioning platforms that also incorporate decision intelligence and machine learning capabilities. However, some vendors come from a different approach (for example, they map decision trees or graphs to executable code). Rules in the repository are generally mapped to decision services that are naturally fully compliant with the latest SOA, Web Services, or other software architecture trends. == Related software approaches == In a BRMS, a representation of business rules maps to a software system for execution. A BRMS therefore relates to model-driven engineering, such as the model-driven architecture (MDA) of the Object Management Group (OMG). It is no coincidence that many of the related standards come under the OMG banner. A BRMS is a critical component for Enterprise Decision Management as it allows for the transparent and agile management of the decision-making logic required in systems developed using this approach. == Associated standards == The OMG Decision Model and Notation standard is designed to standardize elements of business rules development, specially decision table representations. There is also a standard for a Java Runtime API for rule engines JSR-94. OMG Business Motivation Model (BMM): A model of how strategies, processes, rules, etc. fit together for business modeling OMG SBVR: Targets business constraints as opposed to automating business behavior OMG Production Rule Representation (PRR): Represents rules for production rule systems that make up most BRMS' execution targets OMG Decision Model and Notation (DMN): Represents models of decisions, which are typically managed by a BRMS RuleML provides a family of rule mark-up languages that could be used in a BRMS and with W3C RIF it provides a family of related rule languages for rule interchange in the W3C Semantic Web stack Many standards, such as domain-specific languages, define their own representation of rules, requiring translations to generic rule engines or their own custom engines. Other domains, such as PMML, also define rules.
TigerGraph
TigerGraph is a private company headquartered in Redwood City, California. It provides graph database and graph analytics software. == History == TigerGraph was founded in 2012 by programmer Yu, Ruoming, Li, Like and Mingxi, under the name GraphSQL. In September 2017, the company came out of stealth mode under the name TigerGraph with $33 million in funding. It raised an additional $32 million in funding in September 2019 and another $105 million in a series C round in February 2021. Cumulative funding as of March 2021 is $170 million. == Products == TigerGraph's hybrid transactional/analytical processing database and analytics software can scale to hundreds of terabytes of data with trillions of edges, and is used for data intensive applications such as fraud detection, customer data analysis (customer 360), IoT, artificial intelligence and machine learning. It is available using the cloud computing delivery model. The analytics uses C++ based software and a parallel processing engine to process algorithms and queries. It has its own graph query language that is similar to SQL. TigerGraph also provides a software development kit for creating graphs and visual representations. As of Mar 2024, TigerGraph version is up to version 4.2.0 TigerGraph offers free Community Edition for developers, researchers, and educators. It can be obtained from https://dl.tigergraph.com/ == Query Language == GSQL , designed by Mingxi Wu and Alin Deutsch in 2015, is a SQL-like Turing complete query language. GSQL includes additions to make it compliant with the Graph Query Language standard.
Artificial intelligence in marketing
Artificial intelligence marketing (AI marketing) is a form of marketing that uses artificial intelligence concepts and models such as machine learning, natural language processing, and computer vision to achieve marketing goals. The main difference between AI marketing and traditional forms of marketing reside in the reasoning, which is performed through a computer algorithm rather than a human. Each form of marketing has a different technique to the core of the marketing theory. Traditional marketing directly focuses on the needs of consumers; meanwhile some believe the shift AI may cause will lead marketing agencies to manage consumer needs instead. AI is used in various digital marketing spaces, such as content marketing, email marketing, online advertisement (in combination with machine learning), social media marketing, affiliate marketing, and beyond. == Historical development == AI in marketing has a long history, which goes all the way back to the 1980s. At this time, AI research was focusing on expert systems and robotics. Despite the initial research and the studies that were carried out, AI adoption remained limited. Research on it came to a stop for a while, until research was revived two decades later with the advancement in technology, the rise of big data, and a significant increase in computational power. Eventually, AI became very popular in the marketing world, and caught the eyes of many researchers as well as professionals. A large‐scale bibliometric study covering 1,580 peer‑reviewed papers published between 1982 and 2020 confirms that scholarly output on AI in marketing has surged since 2017, with Expert Systems with Applications emerging as the most prolific outlet. Prior to the application of artificial Intelligence in marketing, there was something called "collaborative filtering". This was used as early as 1998 by Amazon, and one of the first ways companies predicted consumer behavior, which enabled millions of recommendations to different customers. Personalized recommender systems are now widely used, for example to suggest music on Spotify, or TV shows on Netflix. A big milestone in AI marketing happened in 2014, when programmatic ad buying gained much greater popularity. Marketing consists of numerous manual tasks such as researching target markets, insertion orders, and managing high budgets as well as prices. In order to cut costs, and remove the need for these tedious tasks, many companies started to automate the marketing process with AI. In 2015, Google introduced RankBrain, a machine learning component of its search algorithm designed to interpret the intent behind user queries. RankBrain was followed by further AI-based search updates, including BERT in 2019, which improved the understanding of conversational queries, and the Multitask Unified Model (MUM) in 2021, which is multimodal and processes information across 75 languages. These advances shifted search engine optimization practice away from keyword matching toward content that satisfies user intent. Artificial intelligence is increasingly used in marketing to personalize user experiences and automate decision-making. For example, Netflix uses AI algorithms to recommend content based on viewing history, while Sephora employs chatbots to assist customers with product selection and availability. Programmatic advertising platforms like Google Ads leverage machine learning to optimize bidding strategies and target audiences more effectively. These applications demonstrate how AI enhances efficiency, engagement, and conversion rates across digital channels. === Artificial neural networks === An artificial neural network is a form of computer program modeled on the brain and nervous system of humans. Neural networks are composed of a series of interconnected processing neurons that function in unison to achieve certain outcomes. Using “human-like trial and error learning methods neural networks detect patterns existing within a data set ignoring data that is not significant while emphasizing the data which is most influential”. From a marketing perspective, neural networks are a form of software tool used to assist in decision making. Neural networks are effective in gathering and extracting information from large data sources and have the ability to identify cause and effect within tha data. These neural nets through the process of learning, identify relationships and connections between databases. Once knowledge has been accumulated, neural networks can be relied on to provide generalizations and can apply past knowledge and learning to a variety of situations. Neural networks help fulfill the role of marketing companies through effectively aiding in market segmentation and measurement of performance while reducing costs and improving accuracy. Due to their learning ability, flexibility, adaption, and knowledge discovery, neural networks offer many advantages over traditional models. Neural networks can be used to assist in pattern classification, forecasting and marketing analysis. == Tools and uses == Classification of customers can be facilitated through the neural network approach allowing companies to make informed marketing decisions. An example of this was employed by Spiegel Inc., a firm dealing in direct-mail operations that used neural networks to improve efficiencies. Using software developed by NeuralWare Inc., Spiegel identified the demographics of customers who had made a single purchase and those customers who had made repeat purchases. Neural networks where then able to identify the key patterns and consequently identify the customers that were most likely to repeat purchase. Understanding this information allowed Spiegel to streamline marketing efforts, and reduced costs. Sales forecasting “is the process of estimating future events with the goal of providing benchmarks for monitoring actual performance and reducing uncertainty". Artificial intelligence techniques have emerged to facilitate the process of forecasting through increasing accuracy in the areas of demand for products, distribution, employee turnover, performance measurement, and inventory control. An example of forecasting using neural networks is the Airline Marketing Assistant/Tactician; an application developed by BehabHeuristics which allows for the forecasting of passenger demand and consequent seat allocation through neural networks. This system has been used by National air Canada and USAir. Neural networks provide a useful alternative to traditional statistical models due to their reliability, time-saving characteristics and ability to recognize patterns from incomplete or noisy data. Examples of marketing analysis systems includes the Target Marketing System developed by Churchull Systems for Veratex Corporation. This support system scans a market database to identify dormant customers allowing management to make decisions regarding which key customers to target. When performing marketing analysis, neural networks can assist in the gathering and processing of information ranging from consumer demographics and credit history to the purchase patterns of consumers. Predictive analytics is a form of analytics involving the use of historical data and artificial intelligence algorithms to predict future trends and outcomes. It serves as a tool for anticipating and understanding user behavior based on patterns found in data. Predictive analytics uses artificial intelligence machine learning algorithms to recognize and predict patterns within data. Machine learning algorithms analyze the data, recognize patterns, and make predictions through continuous learning and adaptation. Predictive analytics is widely used across businesses and industries as a way to identify opportunities, avoid risks, and anticipate customer needs based on information derived from the analysis of user data. By analyzing historical customer data, artificial intelligence algorithms can deliver relevant and targeted marketing content. Recent systematic reviews show that generative large‑language models such as GPT‑3 and GPT‑4 are now routinely embedded in predictive‑analytics pipelines to mine unstructured market data and anticipate customer intent with greater precision. Personalization engines use artificial intelligence and machine learning to provide content or advertisements that are relevant to the user. User data is gathered, which then gets processed with machine learning, and patterns and trends among the users are identified. Users with shared characteristics or behaviors are then segmented into groups, and the personalization engine adjusts content and advertisements to match each segment's preferences. By processing a large amount of data, personalization engines are able to match users to advertisements and recommendations that align with their interests or preferences. Field evidence from consumer‑goods and electronics firms indicates that AI‑driven personalization can raise
Information literacy
The Association of College and Research Libraries defines information literacy as a "set of integrated abilities encompassing the reflective discovery of information, the understanding of how information is produced and valued and the use of information in creating new knowledge and participating ethically in communities of learning". In the United Kingdom, the Chartered Institute of Library and Information Professionals' definition also makes reference to knowing both "when" and "why" information is needed. The 1989 American Library Association (ALA) Presidential Committee on Information Literacy formally defined information literacy (IL) as attributes of an individual, stating that "to be information literate, a person must be able to recognize when information is needed and have the ability to locate, evaluate and use effectively the needed information". In 1990, academic Lori Arp published a paper asking, "Are information literacy instruction and bibliographic instruction the same?" Arp argued that neither term was particularly well defined by theoreticians or practitioners in the field. Further studies were needed to lessen the confusion and continue to articulate the parameters of the question. The Alexandria Proclamation of 2005 defined the term as a human rights issue: "Information literacy empowers people in all walks of life to seek, evaluate, use and create information effectively to achieve their personal, social, occupational and educational goals. It is a basic human right in a digital world and promotes social inclusion in all nations." The United States National Forum on Information Literacy defined information literacy as "the ability to know when there is a need for information, to be able to identify, locate, evaluate, and effectively use that information for the issue or problem at hand." Meanwhile, in the UK, the library professional body CILIP, define information literacy as "the ability to think critically and make balanced judgements about any information we find and use. It empowers us as citizens to develop informed views and to engage fully with society." A number of other efforts have been made to better define the concept and its relationship to other skills and forms of literacy. Other pedagogical outcomes related to information literacy include traditional literacy, computer literacy, research skills and critical thinking skills. Information literacy as a sub-discipline is an emerging topic of interest and counter measure among educators and librarians with the prevalence of misinformation, fake news, and disinformation. Scholars have argued that in order to maximize people's contributions to a democratic and pluralistic society, educators should be challenging governments and the business sector to support and fund educational initiatives in information literacy. == History == The phrase "information literacy" first appeared in print in a 1974 report written on behalf of the National Commission on Libraries and Information Science by Paul G. Zurkowski, who was at the time president of the Information Industry Association (now the Software and Information Industry Association). Zurkowski used the phrase to describe the "techniques and skills" learned by the information literate "for utilizing the wide range of information tools as well as primary sources in molding information solutions to their problems" and drew a relatively firm line between the "literates" and "information illiterates." The concept of information literacy appeared again in a 1976 paper by Lee Burchina presented at the Texas A&M University library's symposium. Burchina identified a set of skills needed to locate and use information for problem solving and decision making. In another 1976 article in Library Journal, M.R. Owens applied the concept to political information literacy and civic responsibility, stating, "All [people] are created equal but voters with information resources are in a position to make more intelligent decisions than citizens who are information illiterates. The application of information resources to the process of decision-making to fulfill civic responsibilities is a vital necessity." In a literature review published in an academic journal in 2020, Oral Roberts University professor Angela Sample cites several conceptual waves of information literacy definitions as defining information as a way of thinking, a set of skills, and a social practice. The introduction of these concepts led to the adoption of a mechanism called metaliteracy and the creation of threshold concepts and knowledge dispositions, which led to the creation of the ALA's Information Literacy Framework. The American Library Association's Presidential Committee on Information Literacy released a report on January 10, 1989. Titled as the Presidential Committee on Information Literacy: Final Report, the article outlines the importance of information literacy, opportunities to develop it, and the idea of an Information Age School. The recommendations of the Committee led to establishment of the National Forum on Information Literacy, a coalition of more than 90 national and international organizations. In 1998, the American Association of School Librarians and the Association for Educational Communications and Technology published Information Power: Building Partnerships for Learning, which further established specific goals for information literacy education, defining some nine standards in the categories of "information literacy," "independent learning," and "social responsibility." Also in 1998, the Presidential Committee on Information Literacy updated its final report. The report outlined six recommendations from the original report, and examined areas of challenge and progress. In 1999, the Society of College, National and University Libraries (SCONUL) in the UK published The Seven Pillars of Information Literacy to model the relationship between information skills and IT skills, and the idea of the progression of information literacy into the curriculum of higher education. In 2003, the National Forum on Information Literacy, along with UNESCO and the National Commission on Libraries and Information Science, sponsored an international conference in Prague. Representatives from twenty-three countries gathered to discuss the importance of information literacy in a global context. The resulting Prague Declaration described information literacy as a "key to social, cultural, and economic development of nations and communities, institutions and individuals in the 21st century" and declared its acquisition as "part of the basic human right of lifelong learning". In the United States specifically, information literacy was prioritized in 2009 during President Barack Obama's first term. In effort to stress the value information literacy has on everyday communication, he designated October as National Information Literacy Awareness Month in his released proclamation. In 2015, the Association of College and Research Libraries (ACRL) adopted the Framework for Information Literacy for Higher Education, which defines information literacy as "the set of integrated abilities encompassing the reflective discovery of information, the understanding of how information is produced and valued, and the use of information in creating new knowledge and participating ethically in communities of learning".Association of College and Research Libraries (2015-02-09). "Framework for Information Literacy for Higher Education". Association of College and Research Libraries. American Library Association. Retrieved 2026-02-17. == Presidential Committee on Information Literacy == The American Library Association's Presidential Committee on Information Literacy defined information literacy as the ability "to recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information" and highlighted information literacy as a skill essential for lifelong learning and the production of an informed and prosperous citizenry. The committee outlined six principal recommendations. Included were recommendations like "Reconsider the ways we have organized information institutionally, structured information access, and defined information's role in our lives at home in the community, and in the work place"; to promote "public awareness of the problems created by information illiteracy"; to develop a national research agenda related to information and its use; to ensure the existence of "a climate conducive to students' becoming information literate"; to include information literacy concerns in teacher education democracy. In the updated report, the committee ended with an invitation, asking the National Forum and regular citizens to recognize that "the result of these combined efforts will be a citizenry which is made up of effective lifelong learners who can always find the information needed for the issue or decision at hand. This new
Authoritative Legal Entity Identifier
An Authoritative Legal Entity Identifier (ALEI) is the identifier assigned by a government jurisdiction authorized by statute or decree to create a legal entity and to maintain the authoritative registries of legal entities. ALEIs are used within supply chain data, ERP applications and master data management systems to support accurate and consistent identification of entities in digital records, supply chains, and government databases. ALEIs are described in the international standard ISO 8000-116, which outlines a structured format that makes the locally unique identifier into a globally unique one and ensures global interoperability and data quality. == Structure == An ALEI is composed of three main components: a prefix that identifies the jurisdiction and register, a subdomain element (optional), and the local registration number of the entity. For example, the identifier "US-DE.BER:3031657" refers to an entity registered in the Delaware Business Entity Register in the United States. The standardization of this structure is governed by ISO 8000-116, which is designed to ensure each ALEI is globally unique and resolvable. == Comparison with other identifiers == ALEIs differ from proxy identifiers such as the DUNS number, NCAGE code, or the Legal Entity Identifier (LEI) managed by GLEIF. While proxy identifiers can be issued by institutions that do not create legal entities, ALEIs are created and maintained by public bodies with the authority to form and register legal entities. This authoritative origin makes ALEIs particularly suitable for applications involving legal traceability, government regulation, and international transparency efforts. == Usage == ALEIs are increasingly utilized to identify legal entities in public and private datasets. The identifiers support supply chain accuracy, regulatory compliance, and the unification of master data. The first practical implementation of an ALEI was the International Business Registration Number (IBRN), developed to provide globally unique identifiers for registered business entities. IBRNs are issued by authorized government jurisdictions and are used to verify entities across borders, particularly in the context of trade facilitation and data exchange systems. For instance, business directories and registration systems in U.S. states like Connecticut provide structured registration documents that can be used to verify the ALEIs they issue. The use of ALEIs has been recommended by international organizations such as the Extractive Industries Transparency Initiative (EITI) and Open ownership to improve beneficial ownership registries. == Policy and regulation == ALEIs have been referenced in policy consultations such as those related to the U.S. Financial Data Transparency Act. Federal institutions including the Federal Reserve and FDIC have examined the potential for ALEIs to unify entity identification across regulatory databases.
Shape table
Shape tables are a feature of the Apple II ROMs which allows for manipulation of small images encoded as a series of vectors. An image (or shape) can be drawn in the high-resolution graphics mode—with scaling and rotation—via software routines in the ROM. Shape tables are supported via Applesoft BASIC and from machine code in the "Programmer's Aid" package that was bundled with the original Integer BASIC ROMs for that computer. Applesoft's high-resolution graphics routines were not optimized for speed, so shape tables were not typically used for performance-critical software such as games, which were typically written in assembly language and used pre-shifted bitmap shapes. Shape tables were used primarily for static shapes and sometimes for fancy text; Beagle Bros offered a number of fonts in Font Mechanic as Applesoft shape tables. == Technical details == The vectors of a two-dimensional graphic, each encoding a direction from the previous pixel along with a flag indicating whether the new pixel should be illuminated or not, were encoded up to three in a byte. These were stored in a table via the Monitor or the POKE command. From there, the graphic could be referenced by number (a table could contain up to 255 shapes), and built-in Applesoft routines permitted scaling, rotating, and drawing or erasing the shape. An XOR mode was also available to allow the shape to be visible on any color background; this had the advantage, also, of allowing the shape to be easily erased by redrawing it. Apple did not provide any utilities for creating shape tables; they had to be created by hand, usually by plotting on graph paper, then calculating the hexadecimal values and entering them into the computer. Beagle Bros created a shape table editing program, which eliminated the "number crunching", called Apple Mechanic, and a related program, Font Mechanic.
Gen (software)
Gen is a Computer Aided Software Engineering (CASE) application development environment marketed by Broadcom Inc. Gen was previously known as CA Gen, IEF (Information Engineering Facility), Composer by IEF, Composer, COOL:Gen, Advantage:Gen and AllFusion Gen. The toolset originally supported the information technology engineering methodology developed by Clive Finkelstein, James Martin and others in the early 1980s. Early versions supported IBM's DB2 database, 3270 'block mode' screens and generated COBOL code. In the intervening years the toolset has been expanded to support additional development techniques such as component-based development; creation of client/server and web applications and generation of C, Java and C#. In addition, other platforms are now supported such as many variants of Unix-like Operating Systems (AIX, HP-UX, Solaris, Linux) as well as Windows. Its range of supported database technologies have widened to include ORACLE, Microsoft SQL Server, ODBC, JDBC as well as the original DB2. The toolset is fully integrated - objects identified during analysis carry forward into design without redefinition. All information is stored in a repository (central encyclopedia). The encyclopedia allows for large team development - controlling access so that multiple developers may not change the same object simultaneously. == History == === 1985-1997: Texas Instruments === It was initially produced by Texas Instruments, with input from James Martin and his consultancy firm James Martin Associates, and was based on the Information Engineering Methodology (IEM). The first version was launched in 1985. IEF (Information Engineering Facility) became popular among large government departments and public utilities. It initially supported a CICS/COBOL/DB2 target environment. However, it now supports a wider range of relational databases and operating systems. IEF was intended to shield the developer from the complexities of building complete multi-tier cross-platform applications. In 1995, Texas Instruments decided to change their marketing focus for the product. Part of this change included a new name - "Composer". By 1996, IEF had become a popular tool. However, it was criticized by some IT professionals for being too restrictive, as well as for having a high per-workstation cost ($15K USD). But it is claimed that IEF reduces development time and costs by removing complexity and allowing rapid development of large scale enterprise transaction processing systems. === 1997-2000: Sterling Software === In 1997, Composer had another change of branding, Texas Instruments sold the Texas Instruments Software division, including the Composer rights, to Sterling Software. Sterling software changed the well known name "Information Engineering Facility" to "COOL:Gen". COOL was an acronym for "Common Object Oriented Language" - despite the fact that there was little object orientation in the product. === 2000-2018: Computer Associates === In 2000, Sterling Software was acquired by Computer Associates (now CA). CA has rebranded the product three times to date and the product is still used widely today. Under CA, recent releases of the tool added support for the CA-Datacom DBMS, the Linux operating system, C# code generation and ASP.NET web clients. The current version is known as CA Gen - version 8 being released in May 2010, with support for customised web services, and more of the toolset being based around the Eclipse framework. === 2018-current: Broadcom === As of 2020, CA Gen is owned and marketed by Broadcom Inc., which rebranded the product to Gen to avoid confusion with the former owner of the product. There are a variety of "add-on" tools available for Gen, including GuardIEn - a Configuration Management and Developer Productivity Suite, QAT Wizard, an interview style wizard that takes advantage of the meta model in Gen, products for multi-platform application reporting and XML/SOAP enabling of Gen applications., and developer productivity tools such as Access Gen, APMConnect, QA Console and Upgrade Console from Response Systems Version 8.6 of CA Gen came to market in June 2016. Version 8.6.3 of CA Gen was released in 2021. Following this release, Broadcom have switched to a continuous delivery model with new features to be delivered as patches.