Automated parking system

Automated parking system

An automated (car) parking system (APS) is a mechanical system designed to minimize the area and/or volume required for parking cars. Like a multi-story parking garage, an APS provides parking for cars on multiple levels stacked vertically to maximize the number of parking spaces while minimizing land usage. The APS, however, utilizes a mechanical system to transport cars to and from parking spaces (rather than the driver) in order to eliminate much of the space wasted in a multi-story parking garage. While a multi-story parking garage is similar to multiple parking lots stacked vertically, an APS is more similar to an automated storage and retrieval system for cars. Parking systems are generally powered by electric motors or hydraulic pumps that move vehicles into a storage position.The paternoster (shown animated at the right) is an example of one of the earliest and most common types of APS. APS are also generically known by a variety of other names, including:automated parking facility (APF), automated vehicle storage and retrieval system (AVSRS), car parking system, mechanical parking, and robotic parking garage. == History == The concept for the automated parking system was and is driven by two factors: a need for parking spaces and a scarcity of available land. The earliest use of an APS was in Paris, France in 1905 at the Garage Rue de Ponthieu. The APS consisted of a groundbreaking multi-story concrete structure with an internal car elevator to transport cars to upper levels where attendants parked the cars. In the 1920s, a Ferris wheel-like APS (for cars rather than people) called a paternoster system became popular as it could park eight cars in the ground space normally used for parking two cars. Mechanically simple with a small footprint, the paternoster was easy to use in many places, including inside buildings. At the same time, Kent Automatic Garages was installing APS with capacities exceeding 1,000 cars. The “ferris-wheel,” or paternoster system — was created by the Westinghouse Corporation in 1923 and subsequently built in 1932 on Chicago's Monroe Street. The Nash Motor Company created the first glass-enclosed version of this system for the Chicago Century of Progress Exhibition in 1933 The first driverless parking garage opened in 1951 in Washington, D.C., but was replaced with office space due to increasing land values. APS saw a spurt of interest in the U.S. in the late 1940s and 1950s with the Bowser, Pigeon Hole and Roto Park systems. In 1957, 74 Bowser, Pigeon Hole systems were installed, and some of these systems remain in operation. However, interest in APS in the U.S. waned due to frequent mechanical problems and long waiting times for patrons to retrieve their cars. In the United Kingdom, the Auto Stacker opened in 1961 in Woolwich, south east London, but proved equally difficult to operate. Interest in APS in the U.S. was renewed in the 1990s, and there were 25 major current and planned APS projects (representing nearly 6,000 parking spaces) in 2012. The first American robotic parking garage opened in 2002 in Hoboken, New Jersey. While interest in the APS in the U.S. languished until the 1990s, Europe, Asia and Central America had been installing more technically advanced APS since the 1970s. In the early 1990s, nearly 40,000 parking spaces were being built annually using the paternoster APS in Japan. In 2012, there are an estimated 1.6 million APS parking spaces in Japan. The ever-increasing scarcity of available urban land (urbanization) and increase of the number of cars in use (motorization) have combined with sustainability and other quality-of-life issues to renew interest in APS as alternatives to multi-storey car parks, on-street parking, and parking lots. == Largest systems == The largest Automated Parking Facility in the world is in Al Jahra, Kuwait, and provides 2,314 parking spaces. The world's fastest Automated Parking System is in Wolfsburg, Germany, with a retrieval time of 1 minute and 44 seconds. The largest APS in Europe is at Dokk1 in Aarhus, Denmark, and provides 1,000 parking spaces via 20 car lifts. == Space saving == All APS take advantage of a common concept to decrease the area of parking spaces - removing the driver and passengers from the car before it is parked. With either fully automated or semi-automated APS, the car is driven up to an entry point to the APS and the driver and passengers exit the car. The car is then moved automatically or semi-automatically (with some attendant action required) to its parking space. The space-saving provided by the APS, compared to the multi-story parking garage, is derived primarily from a significant reduction in space not directly related to the parking of the car: Parking space width and depth (and distances between parking spaces) are dramatically reduced since no allowance need be made for driving the car into the parking space or for the opening of car doors (for drivers and passengers) No driving lanes or ramps are needed to drive the car to/from the entrance/exit to a parking space Ceiling height is minimized since there is no pedestrian traffic (drivers and passengers) in the parking area, and No walkways, stairways or elevators are needed to accommodate pedestrians in the parking area. With the elimination of ramps, driving lanes, pedestrians and the reduction in ceiling heights, the APS requires substantially less structural material than the multi-story parking garage. Many APS utilize a steel framework (some use thin concrete slabs) rather than the monolithic concrete design of the multi-story parking garage. These factors contribute to an overall volume reduction and further space savings for the APS. == Other considerations == In addition to the space saving, many APS designs provide a number of secondary benefits: The parked cars and their contents are more secure since there is no public access to parked cars Minor parking lot damage such as scrapes and dents are eliminated Drivers and passengers are safer not having to walk through parking lots or garages Driving around in search of a parking space is eliminated, thereby reducing engine emissions and wasted time Only minimal ventilation and lighting systems are needed Handicap access is improved The volume and visual impact of the parking structure is minimized Shorter construction time === Problems === There have been a number of problems with robotic parking systems, particularly in the United States. The systems work well in balanced throughput situations like shopping malls and train stations, but they are unsuited to high peak volume applications like rush hour usage or stadiums and they suffer from technical problems. Further, parkers not familiar with the system may cause problems, for example by failing to push the button to alert a fully automated system to the presence of a car to be parked. In London around 40 vehicles were trapped for two years in CBRE's system. == Fully automated vs semi-automated == Fully automated parking systems operate much like robotic valet parking. The driver drives the car into an APS entry (transfer) area. The driver and all passengers exit the car. The driver uses an automated terminal nearby for payment and receipt of a ticket. When driver and passengers have left the entry area, the mechanical system lifts the car and transports it to a pre-determined parking space in the system. More sophisticated fully automated APS will obtain the dimensions of cars on entry in order to place them in the smallest available parking space. The driver retrieves a car by inserting a ticket or code into an automated terminal. The APS lifts the car from its parking space and delivers it to an exit area. Most often, the retrieved car has been oriented to eliminate the need for the driver to back out. Fully automated APS theoretically eliminate the need for parking attendants. Semi-automated APS also use a mechanical system of some type to move a car to its parking space, however putting the car into and/or the operation of the system requires some action by an attendant or the driver. The choice between fully and semi-automated APS is often a matter of space and cost, however large capacity (> 100 cars) tend to be fully automated. == Applications == By virtue of their relatively smaller volume and mechanized parking systems, APS are often used in locations where a multi-story parking garage would be too large, too costly or impractical. Examples of such applications include, under or inside existing or new structures, between existing structures and in irregularly shaped areas. APS can also be applied in situations similar to multi-storey parking garages such as freestanding above ground, under buildings above grade and under buildings below grade. == Costs == The direct comparison of costs between an APS and a multi-story parking garage can be complicated by many variables such as capacity, land costs, area shape, number and location of entranc

Tinybop

Tinybop is a Brooklyn based publisher of apps for children. == History == Tinybop is a Brooklyn-based children's media company established in 2011 by Raul Gutierrez. App titles are released in two series: the Explorer's Library - a series of science apps and Digital Toys - series of open-ended construction apps. == Published apps == Explorer's Library Titles: The Human Body – An anatomy app for children. Released 2013. The company's first app was illustrated by Kelli Anderson and has been downloaded millions of times. Selected for the American Library Association's Notable Children's Media List in 2022. Named Apple App Store's Best of 2013. Winner of the Digital Ehon Yuichi Kimura Prize for Children's Digital Media. Plants – An app about biomes around the world. Homes – An app about houses around with world. Illustrated by Tuesday Bassen. Winner of the Parents Gold Choice Award for children's apps. Simple Machines – A children's physics app about simple machines. The Earth – An app for children about the geologic Earth illustrated by Sarah Jacoby. Weather – A children's weather app. Skyscrapers – A children's app about building tall buildings. Space – An interactive solar system. Mammals – A children's app about mammals illustrated by Wenjia Tang. Winner of the Digital Ehon Award for Children's Educational media. Coral Reef – An app about marine ecosystems. Winner of an Excellence in Early Learning Digital Media Honor from the American Library Association. State of Matter – An app covering solids, liquids, and gases. Winner of Excellence in Early Learning Digital Media Honor from the American Library Association. Light and Color – An app about light and color. Selected for The American Library Association's Notable Children's Media List 2023. Winner of the 2022 Yoichi Sakakihara Prize for Children's Media. Digital Toys Titles: The Robot Factory – A robot building app for children illustrated by Owen Davey. Apple named The Robot Factory as iPad App of the Year in 2015. The Everything Machine – A visual coding app for children. The Everything Machine was named Apple's Best of 2015. Monsters – A monster creation app illustrated by Tianhua Mao. The Infinite Arcade – An arcade game building app. Me: A Kids Diary – A digital journal for children. Selected for The American Library Association's Notable Children's Media List 2020. The Creature Garden – An app that allows children to create fantastical animals illustrated by Natasha Durley. Selected for The American Library Association's Notable Children's Media List 2021. Things that Go Bump – A multiplayer game set in an enchanted Japanese house, released on Apple Arcade in 2018.

Conversion path

A conversion path is a description of the steps taken by a user of a website towards a desired end from the standpoint of the website operator or marketer. The typical conversion path begins with a user arriving at a landing page or a product page and proceeding through a series of page transitions until reaching a final state, either positive (e.g. purchase) or negative (e.g. abandoned session). In practice, the study of the dynamics of this process by the interested party has evolved into a sophisticated field, where various statistical methods are being applied to the optimization of outcomes. This includes real-time adjustment of presented content, in which a website operator tries to provide deliberate incentives to increase the odds of conversion based on various sources of information, including demographic traits, search history, and browsing events. In practice, this reflects in different content presented to users arriving from online advertising versus search engines, and similarly, different content is presented depending on their demographic segments. The fundamental metric describing this process in the aggregate is known as conversion rate.

Digital cassettes

Digital audio cassette formats introduced to the professional audio and consumer markets: Digital Audio Tape (or DAT) is the most well-known, and had some success as an audio storage format among professionals and "prosumers" before the prices of hard drive and solid-state flash memory-based digital recording devices dropped in the late 1990s. Hard-drive recording has mostly made DAT obsolete, as hard disk recorders offer more editing versatility than tape, and easier importation into digital audio workstations (DAWs) and non-linear video editing (NLE) systems. Digital Compact Cassette was intended as a digital replacement for the mass-market analog cassette tape, but received very little attention or adaptation. Its failure is generally attributed to higher production costs than audio CDs, durability and indifferent reception by consumers. Digital video cassettes include: Betacam IMX (Sony) D-VHS (JVC) D1 (Sony) D2 (Sony) D3 D5 HD Digital-S D9 (JVC) Digital Betacam (Sony) Digital8 (Sony) DV HDV ProHD (JVC) MiniDV MicroMV == Analog cassettes used as digital data storage == Historically, the compact audio cassette which was originally designed for analog storage of music was used as an alternative to disk drives in the late 1970s and early 1980s to provide data storage for home computers. There is a number of unique and incompatible cassette tape data storage formats that all use the same analog compact audio cassette tape media. The ADAT system uses Super VHS tapes to record 8 synchronized digital audiotracks at once. There have also been several audio recording systems that used VHS video recorders as storage devices and video tape transports, generally by encoding the digital data to be recorded into an analog composite video signal (which resembles static) and then recording this to magnetic tape. These systems were often used as "mixdown" recorders, to record the finished mix from a multi-track recorder in preparation for the manufacture of a vinyl record, cassette tape, or CD. An example was the Dbx Model 700. Another example is the Sony PCM adaptor series. Several companies sold VHS backup solutions in the 1980s and 1990s where data was converted to a video image which was then saved onto a VHS tape. the Corvus "Mirror" ( U.S. patent 4380047A ) the Metrum Model 64 on S-VHS tape, the Danmere Backer tape backup system, the Alpha Microsystems Videotrax the Legacy Storage Systems International VAST (Variable Array Storage) the ArVid the Video Backup System Amiga, The S2 VLBI system at three NASA Deep Space Network complexes and over 20 other radio telescopes stores digital data on SVHS tapes.

Hashtag

A hashtag is a metadata tag operator that is prefaced by the hash symbol, #. On social media, hashtags are used on microblogging and photo-sharing services–especially Twitter and Tumblr–as a form of user-generated tagging that enables cross-referencing of content by topic or theme. For example, a search within Instagram for the hashtag #flowers returns all posts that have been tagged with that term. After the initial hash symbol, a hashtag may include letters, numerals or other punctuation. The use of hashtags was first proposed by American blogger and product consultant Chris Messina in a 2007 tweet. Messina made no attempt to patent the use because he felt that "they were born of the internet, and owned by no one". Hashtags became entrenched in the culture of Twitter and soon emerged across Instagram, Facebook, and YouTube. In June 2014, hashtag was added to the Oxford English Dictionary as "a word or phrase with the symbol # in front of it, used on social media websites and apps so that you can search for all messages with the same subject". == Origin and acceptance == The number sign or hash symbol, #, has long been used in information technology to highlight specific pieces of text. In 1970, the number sign was used to denote immediate address mode in the assembly language of the PDP-11 when placed next to a symbol or a number, and around 1973, '#' was introduced in the C programming language to indicate special keywords that the C preprocessor had to process first. The pound sign was adopted for use within IRC (Internet Relay Chat) networks around 1988 to label groups and topics. Channels or topics that are available across an entire IRC network are prefixed with a hash symbol # (as opposed to those local to a server, which uses an ampersand '&'). The use of the pound sign in IRC inspired Chris Messina to propose a similar system on Twitter to tag topics of interest on the microblogging network. He proposed the usage of hashtags on Twitter: How do you feel about using # (pound) for groups. As in #barcamp [msg]? According to Messina, he suggested use of the hashtag to make it easy for lay users without specialized knowledge of search protocols to find specific relevant content. Therefore, the hashtag "was created organically by Twitter users as a way to categorize messages". The first published use of the term "hash tag" was in a blog post "Hash Tags = Twitter Groupings" by Stowe Boyd, on August 26, 2007, according to lexicographer Ben Zimmer, chair of the American Dialect Society's New Words Committee. Messina's suggestion to use the hashtag was not immediately adopted by Twitter, but the convention gained popular acceptance when hashtags were used in tweets relating to the 2007 San Diego forest fires in Southern California. The hashtag gained international acceptance during the 2009–2010 Iranian election protests; Twitter users used both English- and Persian-language hashtags in communications during the events. Hashtags have since played critical roles in recent social movements such as #jesuischarlie, #BLM, and #MeToo. Beginning July 2, 2009, Twitter began to hyperlink all hashtags in tweets to Twitter search results for the hashtagged word (and for the standard spelling of commonly misspelled words). In 2010, Twitter introduced "Trending Topics" on the Twitter front page, displaying hashtags that are rapidly becoming popular, and the significance of trending hashtags has become so great that the company makes significant efforts to foil attempts to spam the trending list. During the 2010 World Cup, Twitter explicitly encouraged the use of hashtags with the temporary deployment of "hashflags", which replaced hashtags of three-letter country codes with their respective national flags. Other platforms such as YouTube and Gawker Media followed in officially supporting hashtags, and real-time search aggregators such as Google Real-Time Search began supporting hashtags. == Format == A hashtag must begin with a hash (#) character followed by other characters, and is terminated by a space or the end of the line. Some platforms may require the # to be preceded with a space. Most or all platforms that support hashtags permit the inclusion of letters (without diacritics), numerals, and underscores. Other characters may be supported on a platform-by-platform basis. Some characters, such as "&", are generally not supported as they may already serve other search functions. Hashtags are not case sensitive (a search for "#hashtag" will match "#HashTag" as well), but the use of embedded capitals (i.e., CamelCase) increases legibility and improves accessibility. Languages that do not use word dividers handle hashtags differently. In China, microblogs Sina Weibo and Tencent Weibo use a double-hashtag-delimited #HashName# format, since the lack of spacing between Chinese characters necessitates a closing tag. Twitter uses a different syntax for Chinese characters and orthographies with similar spacing conventions: the hashtag contains unspaced characters, separated from preceding and following text by spaces (e.g., '我 #爱 你' instead of '我#爱你') or by zero-width non-joiner characters before and after the hashtagged element, to retain a linguistically natural appearance (displaying as unspaced '我‌#爱‌你', but with invisible non-joiners delimiting the hashtag). === Etiquette and regulation === Some communities may limit, officially or unofficially, the number of hashtags permitted on a single post. Misuse of hashtags can lead to account suspensions. Twitter warns that adding hashtags to unrelated tweets, or repeated use of the same hashtag without adding to a conversation can filter an account from search results, or suspend the account. Individual platforms may deactivate certain hashtags either for being too generic to be useful, such as #photography on Instagram, or due to their use to facilitate illegal activities. === Alternate formats === In 2009, StockTwits began using ticker symbols preceded by the dollar sign (e.g., $XRX). In July 2012, Twitter began supporting the tag convention and dubbed it the "cashtag". The convention has extended to national currencies, and Cash App has implemented the cashtag to mark usernames. == Function == Hashtags are particularly useful in unmoderated forums that lack a formal ontological organization. Hashtags help users find content similar interest. Hashtags are neither registered nor controlled by any one user or group of users. They do not contain any set definitions, meaning that a single hashtag can be used for any number of purposes, and that the accepted meaning of a hashtag can change with time. Hashtags intended for discussion of a particular event tend to use an obscure wording to avoid being caught up with generic conversations on similar subjects, such as a cake festival using #cakefestival rather than simply #cake. However, this can also make it difficult for topics to become "trending topics" because people often use different spelling or words to refer to the same topic. For topics to trend, there must be a consensus, whether silent or stated, that the hashtag refers to that specific topic. Hashtags may be used informally to express context around a given message, with no intent to categorize the message for later searching, sharing, or other reasons. Hashtags may thus serve as a reflexive meta-commentary. This can help express contextual cues or offer more depth to the information or message that appears with the hashtag. "My arms are getting darker by the minute. #toomuchfaketan". AnoHashtags can also be used to express personal feelings and emotions. ther function of the hashtag can be used to express personal feelings and emotions. For example, with "It's Monday!! #excited #sarcasm" in which the adjectives are directly indicating the emotions of the speaker. Verbal use of the word hashtag is sometimes used in informal conversations. Use may be humorous, such as "I'm hashtag confused!" By August 2012, use of a hand gesture, sometimes called the "finger hashtag", in which the index and middle finger both hands are extended and arranged perpendicularly to form the hash, was documented. === Co-optation by other industries === Companies, businesses, and advocacy organizations have taken advantage of hashtag-based discussions for promotion of their products, services or campaigns. In the early 2010s, some television broadcasters began to employ hashtags related to programs in digital on-screen graphics, to encourage viewers to participate in a backchannel of discussion via social media prior to, during, or after the program. Television commercials have sometimes contained hashtags for similar purposes. The increased usage of hashtags as brand promotion devices has been compared to the promotion of branded "keywords" by AOL in the late 1990s and early 2000s, as such keywords were also promoted at the end of television commercials and series episodes. Organized real-world events have used hashta

Knowledge assessment methodology

The knowledge assessment methodology (KAM) is "an interactive benchmarking tool created by the World Bank's Knowledge for Development Program to help countries identify the challenges and opportunities they face in making the transition to the knowledge-based economy." KAM does so by providing information on knowledge economy indicators for 146 countries. Its products include the Knowledge Economy Index and the Knowledge Index.

Hashtag

A hashtag is a metadata tag operator that is prefaced by the hash symbol, #. On social media, hashtags are used on microblogging and photo-sharing services–especially Twitter and Tumblr–as a form of user-generated tagging that enables cross-referencing of content by topic or theme. For example, a search within Instagram for the hashtag #flowers returns all posts that have been tagged with that term. After the initial hash symbol, a hashtag may include letters, numerals or other punctuation. The use of hashtags was first proposed by American blogger and product consultant Chris Messina in a 2007 tweet. Messina made no attempt to patent the use because he felt that "they were born of the internet, and owned by no one". Hashtags became entrenched in the culture of Twitter and soon emerged across Instagram, Facebook, and YouTube. In June 2014, hashtag was added to the Oxford English Dictionary as "a word or phrase with the symbol # in front of it, used on social media websites and apps so that you can search for all messages with the same subject". == Origin and acceptance == The number sign or hash symbol, #, has long been used in information technology to highlight specific pieces of text. In 1970, the number sign was used to denote immediate address mode in the assembly language of the PDP-11 when placed next to a symbol or a number, and around 1973, '#' was introduced in the C programming language to indicate special keywords that the C preprocessor had to process first. The pound sign was adopted for use within IRC (Internet Relay Chat) networks around 1988 to label groups and topics. Channels or topics that are available across an entire IRC network are prefixed with a hash symbol # (as opposed to those local to a server, which uses an ampersand '&'). The use of the pound sign in IRC inspired Chris Messina to propose a similar system on Twitter to tag topics of interest on the microblogging network. He proposed the usage of hashtags on Twitter: How do you feel about using # (pound) for groups. As in #barcamp [msg]? According to Messina, he suggested use of the hashtag to make it easy for lay users without specialized knowledge of search protocols to find specific relevant content. Therefore, the hashtag "was created organically by Twitter users as a way to categorize messages". The first published use of the term "hash tag" was in a blog post "Hash Tags = Twitter Groupings" by Stowe Boyd, on August 26, 2007, according to lexicographer Ben Zimmer, chair of the American Dialect Society's New Words Committee. Messina's suggestion to use the hashtag was not immediately adopted by Twitter, but the convention gained popular acceptance when hashtags were used in tweets relating to the 2007 San Diego forest fires in Southern California. The hashtag gained international acceptance during the 2009–2010 Iranian election protests; Twitter users used both English- and Persian-language hashtags in communications during the events. Hashtags have since played critical roles in recent social movements such as #jesuischarlie, #BLM, and #MeToo. Beginning July 2, 2009, Twitter began to hyperlink all hashtags in tweets to Twitter search results for the hashtagged word (and for the standard spelling of commonly misspelled words). In 2010, Twitter introduced "Trending Topics" on the Twitter front page, displaying hashtags that are rapidly becoming popular, and the significance of trending hashtags has become so great that the company makes significant efforts to foil attempts to spam the trending list. During the 2010 World Cup, Twitter explicitly encouraged the use of hashtags with the temporary deployment of "hashflags", which replaced hashtags of three-letter country codes with their respective national flags. Other platforms such as YouTube and Gawker Media followed in officially supporting hashtags, and real-time search aggregators such as Google Real-Time Search began supporting hashtags. == Format == A hashtag must begin with a hash (#) character followed by other characters, and is terminated by a space or the end of the line. Some platforms may require the # to be preceded with a space. Most or all platforms that support hashtags permit the inclusion of letters (without diacritics), numerals, and underscores. Other characters may be supported on a platform-by-platform basis. Some characters, such as "&", are generally not supported as they may already serve other search functions. Hashtags are not case sensitive (a search for "#hashtag" will match "#HashTag" as well), but the use of embedded capitals (i.e., CamelCase) increases legibility and improves accessibility. Languages that do not use word dividers handle hashtags differently. In China, microblogs Sina Weibo and Tencent Weibo use a double-hashtag-delimited #HashName# format, since the lack of spacing between Chinese characters necessitates a closing tag. Twitter uses a different syntax for Chinese characters and orthographies with similar spacing conventions: the hashtag contains unspaced characters, separated from preceding and following text by spaces (e.g., '我 #爱 你' instead of '我#爱你') or by zero-width non-joiner characters before and after the hashtagged element, to retain a linguistically natural appearance (displaying as unspaced '我‌#爱‌你', but with invisible non-joiners delimiting the hashtag). === Etiquette and regulation === Some communities may limit, officially or unofficially, the number of hashtags permitted on a single post. Misuse of hashtags can lead to account suspensions. Twitter warns that adding hashtags to unrelated tweets, or repeated use of the same hashtag without adding to a conversation can filter an account from search results, or suspend the account. Individual platforms may deactivate certain hashtags either for being too generic to be useful, such as #photography on Instagram, or due to their use to facilitate illegal activities. === Alternate formats === In 2009, StockTwits began using ticker symbols preceded by the dollar sign (e.g., $XRX). In July 2012, Twitter began supporting the tag convention and dubbed it the "cashtag". The convention has extended to national currencies, and Cash App has implemented the cashtag to mark usernames. == Function == Hashtags are particularly useful in unmoderated forums that lack a formal ontological organization. Hashtags help users find content similar interest. Hashtags are neither registered nor controlled by any one user or group of users. They do not contain any set definitions, meaning that a single hashtag can be used for any number of purposes, and that the accepted meaning of a hashtag can change with time. Hashtags intended for discussion of a particular event tend to use an obscure wording to avoid being caught up with generic conversations on similar subjects, such as a cake festival using #cakefestival rather than simply #cake. However, this can also make it difficult for topics to become "trending topics" because people often use different spelling or words to refer to the same topic. For topics to trend, there must be a consensus, whether silent or stated, that the hashtag refers to that specific topic. Hashtags may be used informally to express context around a given message, with no intent to categorize the message for later searching, sharing, or other reasons. Hashtags may thus serve as a reflexive meta-commentary. This can help express contextual cues or offer more depth to the information or message that appears with the hashtag. "My arms are getting darker by the minute. #toomuchfaketan". AnoHashtags can also be used to express personal feelings and emotions. ther function of the hashtag can be used to express personal feelings and emotions. For example, with "It's Monday!! #excited #sarcasm" in which the adjectives are directly indicating the emotions of the speaker. Verbal use of the word hashtag is sometimes used in informal conversations. Use may be humorous, such as "I'm hashtag confused!" By August 2012, use of a hand gesture, sometimes called the "finger hashtag", in which the index and middle finger both hands are extended and arranged perpendicularly to form the hash, was documented. === Co-optation by other industries === Companies, businesses, and advocacy organizations have taken advantage of hashtag-based discussions for promotion of their products, services or campaigns. In the early 2010s, some television broadcasters began to employ hashtags related to programs in digital on-screen graphics, to encourage viewers to participate in a backchannel of discussion via social media prior to, during, or after the program. Television commercials have sometimes contained hashtags for similar purposes. The increased usage of hashtags as brand promotion devices has been compared to the promotion of branded "keywords" by AOL in the late 1990s and early 2000s, as such keywords were also promoted at the end of television commercials and series episodes. Organized real-world events have used hashta