Katz back-off is a generative n-gram language model that estimates the conditional probability of a word given its history in the n-gram. It accomplishes this estimation by backing off through progressively shorter history models under certain conditions. By doing so, the model with the most reliable information about a given history is used to provide the better results. The model was introduced in 1987 by Slava M. Katz. Prior to that, n-gram language models were constructed by training individual models for different n-gram orders using maximum likelihood estimation and then interpolating them together. == Method == The equation for Katz's back-off model is: P b o ( w i ∣ w i − n + 1 ⋯ w i − 1 ) = { d w i − n + 1 ⋯ w i C ( w i − n + 1 ⋯ w i − 1 w i ) C ( w i − n + 1 ⋯ w i − 1 ) if C ( w i − n + 1 ⋯ w i ) > k α w i − n + 1 ⋯ w i − 1 P b o ( w i ∣ w i − n + 2 ⋯ w i − 1 ) otherwise {\displaystyle {\begin{aligned}&P_{bo}(w_{i}\mid w_{i-n+1}\cdots w_{i-1})\\[4pt]={}&{\begin{cases}d_{w_{i-n+1}\cdots w_{i}}{\dfrac {C(w_{i-n+1}\cdots w_{i-1}w_{i})}{C(w_{i-n+1}\cdots w_{i-1})}}&{\text{if }}C(w_{i-n+1}\cdots w_{i})>k\\[10pt]\alpha _{w_{i-n+1}\cdots w_{i-1}}P_{bo}(w_{i}\mid w_{i-n+2}\cdots w_{i-1})&{\text{otherwise}}\end{cases}}\end{aligned}}} where C(x) = number of times x appears in training wi = ith word in the given context Essentially, this means that if the n-gram has been seen more than k times in training, the conditional probability of a word given its history is proportional to the maximum likelihood estimate of that n-gram. Otherwise, the conditional probability is equal to the back-off conditional probability of the (n − 1)-gram. The more difficult part is determining the values for k, d and α. k {\displaystyle k} is the least important of the parameters. It is usually chosen to be 0. However, empirical testing may find better values for k. d {\displaystyle d} is typically the amount of discounting found by Good–Turing estimation. In other words, if Good–Turing estimates C {\displaystyle C} as C ∗ {\displaystyle C^{}} , then d = C ∗ C {\displaystyle d={\frac {C^{}}{C}}} To compute α {\displaystyle \alpha } , it is useful to first define a quantity β, which is the left-over probability mass for the (n − 1)-gram: β w i − n + 1 ⋯ w i − 1 = 1 − ∑ { w i : C ( w i − n + 1 ⋯ w i ) > k } d w i − n + 1 ⋯ w i C ( w i − n + 1 ⋯ w i − 1 w i ) C ( w i − n + 1 ⋯ w i − 1 ) {\displaystyle \beta _{w_{i-n+1}\cdots w_{i-1}}=1-\sum _{\{w_{i}:C(w_{i-n+1}\cdots w_{i})>k\}}d_{w_{i-n+1}\cdots w_{i}}{\frac {C(w_{i-n+1}\cdots w_{i-1}w_{i})}{C(w_{i-n+1}\cdots w_{i-1})}}} Then the back-off weight, α, is computed as follows: α w i − n + 1 ⋯ w i − 1 = β w i − n + 1 ⋯ w i − 1 ∑ { w i : C ( w i − n + 1 ⋯ w i ) ≤ k } P b o ( w i ∣ w i − n + 2 ⋯ w i − 1 ) {\displaystyle \alpha _{w_{i-n+1}\cdots w_{i-1}}={\frac {\beta _{w_{i-n+1}\cdots w_{i-1}}}{\sum _{\{w_{i}:C(w_{i-n+1}\cdots w_{i})\leq k\}}P_{bo}(w_{i}\mid w_{i-n+2}\cdots w_{i-1})}}} The above formula only applies if there is data for the "(n − 1)-gram". If not, the algorithm skips n-1 entirely and uses the Katz estimate for n-2. (and so on until an n-gram with data is found) == Discussion == This model generally works well in practice, but fails in some circumstances. For example, suppose that the bigram "a b" and the unigram "c" are very common, but the trigram "a b c" is never seen. Since "a b" and "c" are very common, it may be significant (that is, not due to chance) that "a b c" is never seen. Perhaps it's not allowed by the rules of the grammar. Instead of assigning a more appropriate value of 0, the method will back off to the bigram and estimate P(c | b), which may be too high.
Valantic
Valantic GmbH (stylised as valantic) is an IT service and consulting company headquartered in Munich, Germany. == History == Valantic GmbH was founded in 2012 under the name Dabero Service Group. Until it was renamed Valantic GmbH in 2017, the company merged with IT service providers and consulting firms. These included, among others, Realtime AG, a company for SAP systems. The companies involved in these mergers were also renamed in 2017 and have since used the Valantic brand name. Realtime AG, for example, became Valantic ERP Services AG. During the COVID-19 pandemic and the resulting economic pressures, demand increased for IT service providers, particularly those offering customised software, IT consulting, SAP services, customer experience, cybersecurity, IoT, and digital work environments. In the following years, Valantic expanded by integrating additional companies. In 2021, Valantic expanded into other European countries through the integration of the Dutch company ISM eCompany and the Portuguese consulting firm Abaco. In 2022, the consulting firm C-Clear/Atom Ideas from Belgium joined Valantic. In February 2019, DPE Deutsche Private Equity Management III GmbH (DPE) took over the majority shareholding in Valantic. The founder, Holger von Daniels, and the further management retained a 25% stake. By 2025, DPE had invested €500 million in Valantic. In the following years, Valantic expanded its international locations. In 2023, Valantic incorporated the Danish company Inspari into the group, thereby entering the Scandinavian market. Inspari is a company for Microsoft technologies such as Azure and Power Platform. In the same year, Valantic joined forces with the Aiopsgroup, an international provider of online shopping applications for private and business customers of large companies. The company is based in Bulgaria with additional locations across Eastern Europe and other places. Additionally, the SAP applications division was expanded through the merger with the Spanish company Saptools. As a result, the companies became one of the largest European end-to-end consulting and implementation house for SAP services. By the end of 2023, Valantic had locations in 18 countries. In November 2024, Valantic announced its merger with the Danish digital consultancy Venzo. Through the integration of the company, founded in 2007 and oriented towards Microsoft technologies and digital transformation projects in the areas of automation, artificial intelligence, security, infrastructure and change management, Valantic further expanded its presence in Denmark and the Nordic countries. In July 2025, Valantic announced its merger with Utiligence GmbH, a Mannheim-based consulting firm for SAP technologies. Utiligence works primarily for the energy industry and supports companies in the integration of SAP S/4HANA and the digitalisation of business processes. == Company structure == Valantic is a partnership-based organisation, with partners acting as decision-makers in matters relating to corporate strategy, employee development and acquisitions. Valantic pursues a holacratic approach, promoting an open and self-organised way of working instead of hierarchical structures. By merging with other companies, Valantic is expanding its range of services and tapping into international markets and market shares. The new companies use Valantic's core systems and support processes, but usually retain their original structure. In the 2024 financial year, the company generated revenue of €544 million and employed 3,874 on average. Valantic has over 40 locations internationally. == Services == Valantic GmbH is a consulting firm, software provider and implementation partner. The company offers services in the areas of digital strategy and analytics (business intelligence and data science), customer experience management, SAP services, smart industries (Industry 4.0, supply chain management, and production planning and control processes), and financial services automation. The automation of financial services is aimed at financial service providers and banks. Valantic has been offering services in the field of generative artificial intelligence (GenAI) since 2023. Part of these services involves enabling companies to use GenAI securely and in compliance with regulations in order to make internal work processes more efficient. Its customers include large corporations, several medium-sized companies and DAX-listed companies. == Research == Since 2018, Valantic has published an annual study on the development of the SAP landscape in German-speaking countries. The study examines topics such as the migration to SAP S/4HANA, cloud strategies, technological trends and the use of artificial intelligence in business processes. The 2025 survey of 201 SAP professionals from the DACH region showed, for example, an increase in ongoing and completed S/4HANA migration projects, as well as a further shift towards private-cloud systems. The use of artificial intelligence continued to grow, as did the use of the SAP Business Technology Platform and the Business Data Cloud. In 2025, Valantic, together with the Handelsblatt Research Institute, published the trend study Digital 2030 – The Rise of Applied AI. The study was based on a survey of around 700 executives from companies in Germany, Austria, and Switzerland on the economic effects of current digitalisation trends. According to the study, most respondents consider artificial intelligence, cybersecurity, and cloud computing to hold the greatest strategic importance for business success by 2030. Around 70% of the participating companies stated that they are already achieving measurable business benefits through the use of AI applications, for example in quality control, document management, logistics, or customer service.
Social trading
Social trading is a form of investing that allows investors to observe the trading behavior of their peers and expert traders. The primary objective is to follow their investment strategies using copy trading or mirror trading. Social trading requires little or no knowledge about financial markets. == History == One of the first social trading platforms was Collective2] which began offering a social trading functionality to retail traders as early as 2003 (preceding ZuluTrade by four years). In 2010, social trading started to achieve a greater degree of mainstream appeal with eToro, followed by Wikifolio in 2012. Europe-based NAGA, listed on Frankfurt Stock Exchange since 2017, claims more than EUR 27 billion was traded on its platform in the second half of 2019. Some of the other contemporary social trading platforms and tech providers are Trading Motion, Brokeree Solutions, iSystems, and FX Junction, among others. === Research === MIT Computer Scientist and researcher Yaniv Altshuler described social trading networks as complex adaptive systems, and in his 2014 research on eToro's OpenBook, wrote that "Having the inherent ability to share ideas and information between each others, OpenBook's users are given a new source of information they can use in order to enhance their trading performance. As the users are not playing against each other but rather – against the market, this situation becomes a non zero-sum game, hence incentivizing the users to share as much information as possible." His paper concludes that "social trading provides much better opportunities for profiting compared with individual trading," but that users make "excellent but sometimes not optimal decisions in selecting experts when they can see others' choices." A 2015 World Economic Forum report described social trading networks as disruptors, which "have emerged to provide low-cost, sophisticated alternatives to traditional wealth managers. These solutions cater to a broader customer base and empower customers to have more control of their wealth management," and "pose a tangible threat to the traditional practices of the wealth management industry". Economist Nouriel Roubini's thinktank predicted in 2016 that "newer forms of investment, such as socially responsible investments and social trading will bring some of the largest industry growth in the coming years." A 2017 St. John's University study found that 'leader' traders, or those with followers, are more susceptible to the disposition effect than investors that are not being followed by any other traders, with the authors suggesting the observation may be explained by "leaders feeling responsible towards their followers and an urge to not let them down, by fear of losing followers when admitting a bad investment decision and signaling confidence in their initial investment choice, or by an attempt of newly appointed leaders to manage their self-image." Social trading may potentially also change how much risk investors take. A recent experimental study argues that merely providing information on the success of others may lead to a significant increase in risk taking. This increase in risk taking may even be larger when subjects are provided with the option to directly copy others. == Characteristics == Social trading is an alternative way of analyzing financial data by looking at what other traders are doing and comparing and copying their techniques and strategies. Prior to the advent of social trading, investors and traders were relying on fundamental or technical analysis to form their investment decisions. Using social trading investors and traders could integrate into their investment decision-process social indicators from trading data-feeds of other traders. Social trading platforms or networks can be considered a subcategory of social networking services. Social trading allows traders to trade online with the help of others and some have claimed shortens the learning curve from novice to experienced trader. Traders can interact with others, watch others take trades, then duplicate their trades and learn what prompted the top performer to take a trade in the first place. By copying trades, traders can learn which strategies work and which do not work. Social trading is used to do speculation; in the moral context speculative practices are considered negatively and to be avoided by each individual. who conversely should maintain a long-term horizon avoiding any types of short term speculation. Social Media has permeated the trading world such that two main types of trading has evolved: Traditional Trades Single (or non-social) trade: Trader A places a normal trade by himself or herself; This can by manual or automated Social Trading There are two main types of social trading: Copy trade: Trader A places exactly the same trade as trader B's one single trade; (iii) Mirror trade: Trader A automatically executes trader B's every single trade, i.e., trader A follows exactly trader B's trading activities. Other variations offered on some platforms allow users to copy another trader's portfolio (copy portfolio), and follow a trader's dividends (copy dividends), where whenever a followed trader withdraws money from his or her account, a proportional amount of money will be withdrawn from the balance of their follower, in real time. === Key features === Information flow: Unencumbered access to information is important in financial markets and that makes the free exchange of information of interest to small scale as well as individual investors. Cooperative trading: Social trading offers traders the opportunity to work together in trading teams which can trade the markets collaboratively, whether by pooling funds, dividing research or through sharing information. Monetization: As with social networks in the broader sense, monetization strategies are not always clear. As with social networks in general, it is possible, however, that the long-term worth of such websites may come from the variety and depth of data about their users which their active communities are likely to generate. Transparency: Social trading platforms reveal traders' performance stats, open and past positions, and market sentiment, giving members complete information to assess the credibility of the contributors they follow on the platform.
Cryptovirology
Cryptovirology refers to the study of cryptography use in malware, such as ransomware and asymmetric backdoors. Traditionally, cryptography and its applications are defensive in nature, and provide privacy, authentication, and security to users. Cryptovirology employs a twist on cryptography, showing that it can also be used offensively. It can be used to mount extortion based attacks that cause loss of access to information, loss of confidentiality, and information leakage, tasks which cryptography typically prevents. The field was born with the observation that public-key cryptography can be used to break the symmetry between what an antivirus analyst sees regarding malware and what the attacker sees. The antivirus analyst sees a public key contained in the malware, whereas the attacker sees the public key contained in the malware as well as the corresponding private key (outside the malware) since the attacker created the key pair for the attack. The public key allows the malware to perform trapdoor one-way operations on the victim's computer that only the attacker can undo. == Overview == The field encompasses covert malware attacks in which the attacker securely steals private information such as symmetric keys, private keys, PRNG state, and the victim's data. Examples of such covert attacks are asymmetric backdoors. An asymmetric backdoor is a backdoor (e.g., in a cryptosystem) that can be used only by the attacker, even after it is found. This contrasts with the traditional backdoor that is symmetric, i.e., anyone that finds it can use it. Kleptography, a subfield of cryptovirology, is the study of asymmetric backdoors in key generation algorithms, digital signature algorithms, key exchanges, pseudorandom number generators, encryption algorithms, and other cryptographic algorithms. The NIST Dual EC DRBG random bit generator has an asymmetric backdoor in it. The EC-DRBG algorithm utilizes the discrete-log kleptogram from kleptography, which by definition makes the EC-DRBG a cryptotrojan. Like ransomware, the EC-DRBG cryptotrojan contains and uses the attacker's public key to attack the host system. The cryptographer Ari Juels indicated that NSA effectively orchestrated a kleptographic attack on users of the Dual EC DRBG pseudorandom number generation algorithm and that, although security professionals and developers have been testing and implementing kleptographic attacks since 1996, "you would be hard-pressed to find one in actual use until now." Due to public outcry about this cryptovirology attack, NIST rescinded the EC-DRBG algorithm from the NIST SP 800-90 standard. Covert information leakage attacks carried out by cryptoviruses, cryptotrojans, and cryptoworms that, by definition, contain and use the public key of the attacker is a major theme in cryptovirology. In "deniable password snatching," a cryptovirus installs a cryptotrojan that asymmetrically encrypts host data and covertly broadcasts it. This makes it available to everyone, noticeable by no one (except the attacker), and only decipherable by the attacker. An attacker caught installing the cryptotrojan claims to be a virus victim. An attacker observed receiving the covert asymmetric broadcast is one of the thousands, if not millions of receivers, and exhibits no identifying information whatsoever. The cryptovirology attack achieves "end-to-end deniability." It is a covert asymmetric broadcast of the victim's data. Cryptovirology also encompasses the use of private information retrieval (PIR) to allow cryptoviruses to search for and steal host data without revealing the data searched for even when the cryptotrojan is under constant surveillance. By definition, such a cryptovirus carries within its own coding sequence the query of the attacker and the necessary PIR logic to apply the query to host systems. == History == The first cryptovirology attack and discussion of the concept was by Adam L. Young and Moti Yung, at the time called "cryptoviral extortion" and it was presented at the 1996 IEEE Security & Privacy conference. In this attack, a cryptovirus, cryptoworm, or cryptotrojan contains the public key of the attacker and hybrid encrypts the victim's files. The malware prompts the user to send the asymmetric ciphertext to the attacker who will decipher it and return the symmetric decryption key it contains for a fee. The victim needs the symmetric key to decrypt the encrypted files if there is no way to recover the original files (e.g., from backups). The 1996 IEEE paper predicted that cryptoviral extortion attackers would one day demand e-money, long before Bitcoin even existed. Many years later, the media relabeled cryptoviral extortion as ransomware. In 2016, cryptovirology attacks on healthcare providers reached epidemic levels, prompting the U.S. Department of Health and Human Services to issue a Fact Sheet on Ransomware and HIPAA. The fact sheet states that when electronic protected health information is encrypted by ransomware, a breach has occurred, and the attack therefore constitutes a disclosure that is not permitted under HIPAA, the rationale being that an adversary has taken control of the information. Sensitive data might never leave the victim organization, but the break-in may have allowed data to be sent out undetected. California enacted a law that defines the introduction of ransomware into a computer system with the intent of extortion as being against the law. == Examples == === Tremor virus === While viruses in the wild have used cryptography in the past, the only purpose of such usage of cryptography was to avoid detection by antivirus software. For example, the tremor virus used polymorphism as a defensive technique in an attempt to avoid detection by anti-virus software. Though cryptography does assist in such cases to enhance the longevity of a virus, the capabilities of cryptography are not used in the payload. The One-half virus was amongst the first viruses known to have encrypted affected files. === Tro_Ransom.A virus === An example of a virus that informs the owner of the infected machine to pay a ransom is the virus nicknamed Tro_Ransom.A. This virus asks the owner of the infected machine to send $10.99 to a given account through Western Union. Virus.Win32.Gpcode.ag is a classic cryptovirus. This virus partially uses a version of 660-bit RSA and encrypts files with many different extensions. It instructs the owner of the machine to email a given mail ID if the owner desires the decryptor. If contacted by email, the user will be asked to pay a certain amount as ransom in return for the decryptor. === CAPI === It has been demonstrated that using just 8 different calls to Microsoft's Cryptographic API (CAPI), a cryptovirus can satisfy all its encryption needs. == Other uses of cryptography-enabled malware == Apart from cryptoviral extortion, there are other potential uses of cryptoviruses, such as deniable password snatching, cryptocounters, private information retrieval, and in secure communication between different instances of a distributed cryptovirus.
Data exhaust
Data exhaust (also exhaust data) is the trail of data generated as a by-product of users' online activity, behaviour, and transactions, rather than data they deliberately create or submit. It forms part of a broader category of unconventional data that also includes geospatial, network, and time-series data, and may be useful for predictive analytics. Data exhaust can take the form of cookies, temporary files, log files, clickstream records and stored preferences. Actions such as visiting a web page, following a link, or dwelling on an element may all generate exhaust data that is recorded without the user's active awareness. Unlike primary content — which the user intentionally creates — exhaust data is a passive side effect of interaction. A bank, for example, might treat the amounts and parties involved in a transaction as primary data, while secondary data could include whether the transaction was carried out at a cash machine rather than a branch. == Uses == Data exhaust collected by companies is often information that is not immediately useful in isolation, but can be aggregated and analysed to improve products, personalise content, identify trends, and support quality control. Companies may also store exhaust data for future analysis or sell it to third parties. Shoshana Zuboff has described this practice as a core mechanism of what she terms surveillance capitalism, in which behavioural data generated by users is converted into predictive products. Kosciejew notes that large quantities of often raw data are collected in this way, much of which is never analysed. == Medical exhaust data == Many medical devices — including pacemakers, dialysis machines and surgical cameras — generate exhaust data as a by-product of their operation. The majority of this data is never captured or analysed, and is typically discarded once a procedure ends or a device completes its routine monitoring cycle. The potential use of data generated by implanted devices such as pacemakers raises additional legal and ethical questions around ownership and consent. Using electronic health records for research also creates challenges because of the volume of data involved, creating a need for automated algorithms to process it. == Privacy and regulation == The collection and distribution of data exhaust is not in itself illegal in most jurisdictions, but its use raises questions of privacy and informed consent. Steps commonly taken to address these concerns include data anonymisation, offering users an opt-out from the sale of their data, and publishing explicit privacy policies that disclose what data is collected and how it is used.
Managed private cloud
Managed private cloud (also known as "hosted private cloud" or "single-tenant SaaS") refers to a principle in software architecture where a single instance of the software runs on a server, serves a single client organization (tenant), and is managed by a third party. The third-party provider is responsible for providing the hardware for the server and also for preliminary maintenance. This is in contrast to multitenancy, where multiple client organizations share a single server, or an on-premises deployment, where the client organization hosts its software instance. Managed private clouds also fall under the larger umbrella of cloud computing. == Adoption == The need for private clouds arose due to enterprises requiring a dedicated service and infrastructure for their cloud computing needs, such as for business-critical operations, improved security, and better control over their resources. Managed private cloud adoption is a popular choice among organizations. It has been on the rise due to enterprises requiring a dedicated cloud environment and preferring to avoid having to deal with management, maintenance, or future upgrade costs for the associated infrastructure and services. Such operational costs are unavoidable in on-premises private cloud data centers. == Advantages and challenges of managed private cloud == A managed private cloud cuts down on upkeep costs by outsourcing infrastructure management and maintenance to the managed cloud provider. It is easier to integrate an organization's existing software, services, and applications into a dedicated cloud hosting infrastructure which can be customized to the client's needs instead of a public cloud platform, whose hardware or infrastructure/software platform cannot be individualized to each client. Customers who choose a managed private cloud deployment usually choose them because of their desire for efficient cloud deployment, but also have the need for service customization or integration only available in a single-tenant environment. This chart shows the key benefits of the different types of deployments, and shows the overlap between these cloud solutions. This chart shows key drawbacks. Since deployments are done in a single-tenant environment, it is usually cost-prohibitive for small and medium-sized businesses. While server upkeep and maintenance are handled by the service provider, including network management and security, the client is charged for all such services. It is up to the potential client to determine if a managed private cloud solution aligns with their business objectives and budget. While the service provider maintains the upkeep of servers, network, and platform infrastructure, sensitive data is typically not stored on managed private clouds as it may leave business-critical information prone to breaches via third-party attacks on the cloud service provider. Common customizations and integrations include: Active Directory Single Sign-on Learning Management Systems Video Teleconferencing == Deployment strategies and service providers == Software companies have taken a variety of strategies in the Managed Private Cloud realm. Some software organizations have provided managed private cloud options internally, such as Microsoft. Companies that offer an on-premises deployment option, by definition, enable third-party companies to market Managed Private Cloud solutions. A few managed private cloud service providers are: Adobe Connect: Adobe Connect may be purchased for on-premises deployment, multi-tenant hosted deployment, managed private cloud as ACMS, or managed by third-party managed private cloud provider ConnectSolutions. Rackspace CenturyLink Microsoft licenses for Lync, SharePoint and Exchange may be purchased for on-premises deployment, a multi-tenant hosted deployment via Office 365, or managed by third-party cloud hosting from Azaleos, ConnectSolutions and others.
Instagram face
Instagram face is a beauty standard based on the filters and influencers popular on Instagram. == Overview == An "Instagram face" has catlike eyes, long lashes, a small nose, high cheekbones, full lips, and a blank expression. Digital filters manipulate photographs and video to create an idealized image that, according to critics, has resulted in an unrealistic and homogeneous beauty standard. According to Jia Tolentino, the face is "distinctly white but ambiguously ethnic". The face has been described as a racial composite of different peoples. In 2024, cosmetic surgeon Paul Banwell said, "People used to come to see me asking to look like a particular celebrity, but many patients come to me now wanting to look like the filtered version of themselves." While based on digital filters, the look is achieved in person using heavy applications of makeup or cosmetic surgery. Plastic surgery, Botox injections, and injectable filler have significantly increased in popularity since the rise of digital filters. Influencers market makeup products designed to recreate the look. == History == The growth of reality television series and social media throughout the 2010s has influenced the popularity of Instagram face. In 2019, The New Yorker referred to this phenomenon as "Instagram Face," identifying Kim Kardashian as its "patient zero." Similarly, her younger sister Kylie Jenner significantly impacted the trend with her 2015 lip filler confession, which acted as a catalyst, introducing Juvéderm to a new generation. Sirin Kale of Vice News has described Jenner as "at the vanguard of an aesthetic that’s swept through British towns and cities," while also pointing towards other celebrities such as Iggy Azalea and Farrah Abraham. In 2018, Americans underwent 7 million neurotoxin injections and 2.5 million filler injections and spent $16.5 billion on cosmetic surgery. 92% of the latter was performed on women. Botox usage has also been on the rise. == Criticism == In her 2021 book The Selfie, Temporality, and Contemporary Photography, Claire Raymond of Princeton University criticised "Instagram faces" for erasing "heritable quirks and lived history; it erases what makes the human face so compelling, whether conventionally beautiful or not," while also arguing that the procedures used to create Instagram faces "numb and freeze the face and skin, rendering less mobile the lips, the eyes, and the neck. Numbness is the central feature of the experience for the woman who gets Instagram face through cosmetic procedures. Others may see her more, but she feels less and less." == Influence on popular culture == The increasing popularity of cosmetic surgeries towards a homogeneous ideal has resulted in the emergence of the "goopcore" sub-genre of body horror. The sub-genre combines graphic violence with body modifications from the beauty industry. Allie Rowbottom's goopcore novel Aesthetica centers around an influencer attempting to undo years of plastic surgery with a new experimental procedure.