In signal processing, the chirplet transform is an inner product of an input signal with a family of analysis primitives called chirplets. Similar to the wavelet transform, chirplets are usually generated from (or can be expressed as being from) a single mother chirplet (analogous to the so-called mother wavelet of wavelet theory). == Definitions == The term chirplet transform was coined by Steve Mann, as the title of the first published paper on chirplets. The term chirplet itself (apart from chirplet transform) was also used by Steve Mann, Domingo Mihovilovic, and Ronald Bracewell to describe a windowed portion of a chirp function. In Mann's words: A wavelet is a piece of a wave, and a chirplet, similarly, is a piece of a chirp. More precisely, a chirplet is a windowed portion of a chirp function, where the window provides some time localization property. In terms of time–frequency space, chirplets exist as rotated, sheared, or other structures that move from the traditional parallelism with the time and frequency axes that are typical for waves (Fourier and short-time Fourier transforms) or wavelets. The chirplet transform thus represents a rotated, sheared, or otherwise transformed tiling of the time–frequency plane. Although chirp signals have been known for many years in radar, pulse compression, and the like, the first published reference to the chirplet transform described specific signal representations based on families of functions related to one another by time–varying frequency modulation or frequency varying time modulation, in addition to time and frequency shifting, and scale changes. In that paper, the Gaussian chirplet transform was presented as one such example, together with a successful application to ice fragment detection in radar (improving target detection results over previous approaches). The term chirplet (but not the term chirplet transform) was also proposed for a similar transform, apparently independently, by Mihovilovic and Bracewell later that same year. == Applications == The first practical application of the chirplet transform was in water-human-computer interaction (WaterHCI) for marine safety, to assist vessels in navigating through ice-infested waters, using marine radar to detect growlers (small iceberg fragments too small to be visible on conventional radar, yet large enough to damage a vessel). Other applications of the chirplet transform in WaterHCI include the SWIM (Sequential Wave Imprinting Machine). More recently other practical applications have been developed, including image processing (e.g. where there is periodic structure imaged through projective geometry), as well as to excise chirp-like interference in spread spectrum communications, in EEG processing, and Chirplet Time Domain Reflectometry. == Extensions == The warblet transform is a particular example of the chirplet transform introduced by Mann and Haykin in 1992 and now widely used. It provides a signal representation based on cyclically varying frequency modulated signals (warbling signals).
T Layout
The T-Layout is an architectural and design concept for web applications, specifically tailored to improve the user experience on mobile devices. It features a horizontally scrollable container divided into three distinct sections, each spanning the full width of the screen, and was developed to optimise space usage and streamline navigation. == Background == The T-Layout introduces horizontal scrolling as a complementary method to the conventional pop-up-based navigation system in mobile web applications. In this layout, the central section which is visible by default upon accessing the application, facilitates the main content of a URL address and is flanked by two "helper" sections. This approach minimises the need for extensive user movements, in order to reach navigation controls typically located at the top of the screen. It is aimed at enhancing the user experience on mobile devices by providing an easier way to access essential content such as the main navigation, e-commerce related screens, or user account related information, ensuring that those elements are readily accessible while requiring minimal user effort. The T-Layout was first implemented by E (e-streetwear.com) in their mobile web app layout, and it was inspired by the interfaces of well-tested native mobile apps like Instagram and Revolut. A study titled "Mobile Navigation and User Preferences Survey" indicated a preference among mobile app users for one-handed usage, primarily navigating with their thumb. These insights led to the T-Layout Experiment, which compared the efficiency of using swipe gestures to access navigational elements against reaching traditional navigation controls. == Development history == It was first released as the mobile layout of E in early 2023. It was originally developed based on six principles: user-centric functionality, lightweight filesize, HTML and CSS implementation with minimal or no use of JavaScript required, suitable both for browser and server-rendering architectures, intuitive design, and improved SEO. The development of the T-Layout was driven by the necessity for more ergonomic and user-friendly interfaces in mobile web applications. Its design, reminiscent of the letter 'T', emerged as a solution to several usability challenges mobile device users face, emphasising ease of access and efficient screen space utilisation. In July 2023, E formalised the concept and its technical specifications, introducing it to the web design and development community. In October 2023 the "Mobile Navigation and User Preferences Survey" was conducted, establishing that the vast majority of individuals prefer to use mobile applications by holding the phone in a one-handed grip, utilising only the thumb for gestures when possible. The subsequent "T-Layout Experiment", designed to measure the time in seconds and the distance (user effort) in pixels, required to access navigational elements by traditionally tapping on fixed-positioned controls compared to swiping anywhere on the screen. The results proved that swipe gestures require less time and much less effort. == Styling and features == The main characteristic of the T-Layout is its horizontal scrolling feature, which can improve navigation efficiency while preserving the functionality of traditionally structured user interfaces. Its Implementation can be achieved with a combination of HTML and styling with CSS as well as precompiled Scss and Sass, CSS-in-JS, and styled JSX. It can be either a purely HTML/CSS solution but JavaScript can be utilised as well to add more specific functionalities, while It can be implemented to both existing and new applications. Its application in server-side rendering architectures will ensure that all its underlying principles apply. Although principally each section in the layout has a distinct role and facilitates specific types of content, the T-Layout as a concept is versatile, and it is adaptable allowing modifications in the layout or how it's implemented to cater to the specific needs of different applications.
Data exploration
Data exploration is an approach similar to initial data analysis, whereby a data analyst uses visual exploration to understand what is in a dataset and the characteristics of the data, rather than through traditional data management systems. These characteristics can include size or amount of data, completeness of the data, correctness of the data, possible relationships amongst data elements or files/tables in the data. Data exploration is typically conducted using a combination of automated and manual activities. Automated activities can include data profiling or data visualization or tabular reports to give the analyst an initial view into the data and an understanding of key characteristics. This is often followed by manual drill-down or filtering of the data to identify anomalies or patterns identified through the automated actions. Data exploration can also require manual scripting and queries into the data (e.g. using languages such as SQL or R) or using spreadsheets or similar tools to view the raw data. All of these activities are aimed at creating a mental model and understanding of the data in the mind of the analyst, and defining basic metadata (statistics, structure, relationships) for the data set that can be used in further analysis. Once this initial understanding of the data is had, the data can be pruned or refined by removing unusable parts of the data (data cleansing), correcting poorly formatted elements and defining relevant relationships across datasets. This process is also known as determining data quality. Data exploration can also refer to the ad hoc querying or visualization of data to identify potential relationships or insights that may be hidden in the data and does not require to formulate assumptions beforehand. Traditionally, this had been a key area of focus for statisticians, with John Tukey being a key evangelist in the field. Today, data exploration is more widespread and is the focus of data analysts and data scientists; the latter being a relatively new role within enterprises and larger organizations. == Interactive Data Exploration == This area of data exploration has become an area of interest in the field of machine learning. This is a relatively new field and is still evolving. As its most basic level, a machine-learning algorithm can be fed a data set and can be used to identify whether a hypothesis is true based on the dataset. Common machine learning algorithms can focus on identifying specific patterns in the data. Many common patterns include regression and classification or clustering, but there are many possible patterns and algorithms that can be applied to data via machine learning. By employing machine learning, it is possible to find patterns or relationships in the data that would be difficult or impossible to find via manual inspection, trial and error or traditional exploration techniques. == Software == Trifacta – a data preparation and analysis platform Paxata – self-service data preparation software Alteryx – data blending and advanced data analytics software Microsoft Power BI - interactive visualization and data analysis tool OpenRefine - a standalone open source desktop application for data clean-up and data transformation Tableau software – interactive data visualization software
Random feature
Random features (RF) are a technique used in machine learning to approximate kernel methods, introduced by Ali Rahimi and Ben Recht in their 2007 paper "Random Features for Large-Scale Kernel Machines", and extended by. RF uses a Monte Carlo approximation to kernel functions by randomly sampled feature maps. It is used for datasets that are too large for traditional kernel methods like support vector machine, kernel ridge regression, and gaussian process. == Mathematics == === Kernel method === Given a feature map ϕ : R d → V {\textstyle \phi :\mathbb {R} ^{d}\to V} , where V {\textstyle V} is a Hilbert space (more specifically, a reproducing kernel Hilbert space), the kernel trick replaces inner products in feature space ⟨ ϕ ( x i ) , ϕ ( x j ) ⟩ V {\displaystyle \langle \phi (x_{i}),\phi (x_{j})\rangle _{V}} by a kernel function k ( x i , x j ) : R d × R d → R {\displaystyle k(x_{i},x_{j}):\mathbb {R} ^{d}\times \mathbb {R} ^{d}\to \mathbb {R} } Kernel methods replaces linear operations in high-dimensional space by operations on the kernel matrix: K X := [ k ( x i , x j ) ] i , j ∈ 1 : N {\displaystyle K_{X}:=[k(x_{i},x_{j})]_{i,j\in 1:N}} where N {\textstyle N} is the number of data points. === Random kernel method === The problem with kernel methods is that the kernel matrix K X {\textstyle K_{X}} has size N × N {\textstyle N\times N} . This becomes computationally infeasible when N {\textstyle N} reaches the order of a million. The random kernel method replaces the kernel function k {\textstyle k} by an inner product in low-dimensional feature space R D {\textstyle \mathbb {R} ^{D}} : k ( x , y ) ≈ ⟨ z ( x ) , z ( y ) ⟩ {\displaystyle k(x,y)\approx \langle z(x),z(y)\rangle } where z {\textstyle z} is a randomly sampled feature map z : R d → R D {\textstyle z:\mathbb {R} ^{d}\to \mathbb {R} ^{D}} . This converts kernel linear regression into linear regression in feature space, kernel SVM into SVM in feature space, etc. Since we have K X ≈ Z X T Z X {\displaystyle K_{X}\approx Z_{X}^{T}Z_{X}} where Z X = [ z ( x 1 ) , … , z ( x N ) ] {\displaystyle Z_{X}=[z(x_{1}),\dots ,z(x_{N})]} , these methods no longer involve matrices of size O ( N 2 ) {\textstyle O(N^{2})} , but only random feature matrices of size O ( D N ) {\textstyle O(DN)} . == Random Fourier feature == === Radial basis function kernel === The radial basis function (RBF) kernel on two samples x i , x j ∈ R d {\displaystyle x_{i},x_{j}\in \mathbb {R} ^{d}} is defined as k ( x i , x j ) = exp ( − ‖ x i − x j ‖ 2 2 σ 2 ) {\displaystyle k(x_{i},x_{j})=\exp \left(-{\frac {\|x_{i}-x_{j}\|^{2}}{2\sigma ^{2}}}\right)} where ‖ x i − x j ‖ 2 {\displaystyle \|x_{i}-x_{j}\|^{2}} is the squared Euclidean distance and σ {\displaystyle \sigma } is a free parameter defining the shape of the kernel. It can be approximated by a random Fourier feature map z : R d → R 2 D {\displaystyle z:\mathbb {R} ^{d}\to \mathbb {R} ^{2D}} : z ( x ) := 1 D [ cos ⟨ ω 1 , x ⟩ , sin ⟨ ω 1 , x ⟩ , … , cos ⟨ ω D , x ⟩ , sin ⟨ ω D , x ⟩ ] T {\displaystyle z(x):={\frac {1}{\sqrt {D}}}[\cos \langle \omega _{1},x\rangle ,\sin \langle \omega _{1},x\rangle ,\ldots ,\cos \langle \omega _{D},x\rangle ,\sin \langle \omega _{D},x\rangle ]^{T}} where ω 1 , . . . , ω D {\displaystyle \omega _{1},...,\omega _{D}} are IID samples from the multidimensional normal distribution N ( 0 , σ − 2 I ) {\displaystyle N(0,\sigma ^{-2}I)} . Since cos , sin {\displaystyle \cos ,\sin } are bounded, there is a stronger convergence guarantee by Hoeffding's inequality. === Random Fourier features === By Bochner's theorem, the above construction can be generalized to arbitrary positive definite shift-invariant kernel k ( x , y ) = k ( x − y ) {\displaystyle k(x,y)=k(x-y)} . Define its Fourier transform p ( ω ) = 1 2 π ∫ R d e − j ⟨ ω , Δ ⟩ k ( Δ ) d Δ {\displaystyle p(\omega )={\frac {1}{2\pi }}\int _{\mathbb {R} ^{d}}e^{-j\langle \omega ,\Delta \rangle }k(\Delta )d\Delta } then ω 1 , . . . , ω D {\displaystyle \omega _{1},...,\omega _{D}} are sampled IID from the probability distribution with probability density p {\displaystyle p} . This applies for other kernels like the Laplace kernel and the Cauchy kernel. === Neural network interpretation === Given a random Fourier feature map z {\displaystyle z} , training the feature on a dataset by featurized linear regression is equivalent to fitting complex parameters θ 1 , … , θ D ∈ C {\displaystyle \theta _{1},\dots ,\theta _{D}\in \mathbb {C} } such that f θ ( x ) = R e ( ∑ k θ k e i ⟨ ω k , x ⟩ ) {\displaystyle f_{\theta }(x)=\mathrm {Re} \left(\sum _{k}\theta _{k}e^{i\langle \omega _{k},x\rangle }\right)} which is a neural network with a single hidden layer, with activation function t ↦ e i t {\displaystyle t\mapsto e^{it}} , zero bias, and the parameters in the first layer frozen. In the overparameterized case, when 2 D ≥ N {\displaystyle 2D\geq N} , the network linearly interpolates the dataset { ( x i , y i ) } i ∈ 1 : N {\displaystyle \{(x_{i},y_{i})\}_{i\in 1:N}} , and the network parameters is the least-norm solution: θ ^ = arg min θ ∈ C D , f θ ( x k ) = y k ∀ k ∈ 1 : N ‖ θ ‖ {\displaystyle {\hat {\theta }}=\arg \min _{\theta \in \mathbb {C} ^{D},f_{\theta }(x_{k})=y_{k}\forall k\in 1:N}\|\theta \|} At the limit of D → ∞ {\displaystyle D\to \infty } , the L2 norm ‖ θ ^ ‖ → ‖ f K ‖ H {\displaystyle \|{\hat {\theta }}\|\to \|f_{K}\|_{H}} where f K {\displaystyle f_{K}} is the interpolating function obtained by the kernel regression with the original kernel, and ‖ ⋅ ‖ H {\displaystyle \|\cdot \|_{H}} is the norm in the reproducing kernel Hilbert space for the kernel. == Other examples == === Random binning features === A random binning features map partitions the input space using randomly shifted grids at randomly chosen resolutions and assigns to an input point a binary bit string that corresponds to the bins in which it falls. The grids are constructed so that the probability that two points x i , x j ∈ R d {\displaystyle x_{i},x_{j}\in \mathbb {R} ^{d}} are assigned to the same bin is proportional to K ( x i , x j ) {\displaystyle K(x_{i},x_{j})} . The inner product between a pair of transformed points is proportional to the number of times the two points are binned together, and is therefore an unbiased estimate of K ( x i , x j ) {\displaystyle K(x_{i},x_{j})} . Since this mapping is not smooth and uses the proximity between input points, Random Binning Features works well for approximating kernels that depend only on the L 1 {\displaystyle L_{1}} distance between datapoints. === Orthogonal random features === Orthogonal random features uses a random orthogonal matrix instead of a random Fourier matrix. == Historical context == In NIPS 2006, deep learning had just become competitive with linear models like PCA and linear SVMs for large datasets, and people speculated about whether it could compete with kernel SVMs. However, there was no way to train kernel SVM on large datasets. The two authors developed the random feature method to train those. It was then found that the O ( 1 / D ) {\displaystyle O(1/D)} variance bound did not match practice: the variance bound predicts that approximation to within 0.01 {\displaystyle 0.01} requires D ∼ 10 4 {\displaystyle D\sim 10^{4}} , but in practice required only ∼ 10 2 {\displaystyle \sim 10^{2}} . Attempting to discover what caused this led to the subsequent two papers.
Hierarchical control system
A hierarchical control system (HCS) is a form of control system in which a set of devices and governing software is arranged in a hierarchical tree. When the links in the tree are implemented by a computer network, then that hierarchical control system is also a form of networked control system. == Overview == A human-built system with complex behavior is often organized as a hierarchy. For example, a command hierarchy has among its notable features the organizational chart of superiors, subordinates, and lines of organizational communication. Hierarchical control systems are organized similarly to divide the decision making responsibility. Each element of the hierarchy is a linked node in the tree. Commands, tasks and goals to be achieved flow down the tree from superior nodes to subordinate nodes, whereas sensations and command results flow up the tree from subordinate to superior nodes. Nodes may also exchange messages with their siblings. The two distinguishing features of a hierarchical control system are related to its layers. Each higher layer of the tree operates with a longer interval of planning and execution time than its immediately lower layer. The lower layers have local tasks, goals, and sensations, and their activities are planned and coordinated by higher layers which do not generally override their decisions. The layers form a hybrid intelligent system in which the lowest, reactive layers are sub-symbolic. The higher layers, having relaxed time constraints, are capable of reasoning from an abstract world model and performing planning. A hierarchical task network is a good fit for planning in a hierarchical control system. Besides artificial systems, an animal's control systems are proposed to be organized as a hierarchy. In perceptual control theory, which postulates that an organism's behavior is a means of controlling its perceptions, the organism's control systems are suggested to be organized in a hierarchical pattern as their perceptions are constructed so. == Control system structure == The accompanying diagram is a general hierarchical model which shows functional manufacturing levels using computerised control of an industrial control system. Referring to the diagram; Level 0 contains the field devices such as flow and temperature sensors, and final control elements, such as control valves Level 1 contains the industrialised Input/Output (I/O) modules, and their associated distributed electronic processors. Level 2 contains the supervisory computers, which collate information from processor nodes on the system, and provide the operator control screens. Level 3 is the production control level, which does not directly control the process, but is concerned with monitoring production and monitoring targets Level 4 is the production scheduling level. == Applications == === Manufacturing, robotics and vehicles === Among the robotic paradigms is the hierarchical paradigm in which a robot operates in a top-down fashion, heavy on planning, especially motion planning. Computer-aided production engineering has been a research focus at NIST since the 1980s. Its Automated Manufacturing Research Facility was used to develop a five layer production control model. In the early 1990s DARPA sponsored research to develop distributed (i.e. networked) intelligent control systems for applications such as military command and control systems. NIST built on earlier research to develop its Real-Time Control System (RCS) and Real-time Control System Software which is a generic hierarchical control system that has been used to operate a manufacturing cell, a robot crane, and an automated vehicle. In November 2007, DARPA held the Urban Challenge. The winning entry, Tartan Racing employed a hierarchical control system, with layered mission planning, motion planning, behavior generation, perception, world modelling, and mechatronics. === Artificial intelligence === Subsumption architecture is a methodology for developing artificial intelligence that is heavily associated with behavior based robotics. This architecture is a way of decomposing complicated intelligent behavior into many "simple" behavior modules, which are in turn organized into layers. Each layer implements a particular goal of the software agent (i.e. system as a whole), and higher layers are increasingly more abstract. Each layer's goal subsumes that of the underlying layers, e.g. the decision to move forward by the eat-food layer takes into account the decision of the lowest obstacle-avoidance layer. Behavior need not be planned by a superior layer, rather behaviors may be triggered by sensory inputs and so are only active under circumstances where they might be appropriate. Reinforcement learning has been used to acquire behavior in a hierarchical control system in which each node can learn to improve its behavior with experience. James Albus, while at NIST, developed a theory for intelligent system design named the Reference Model Architecture (RMA), which is a hierarchical control system inspired by RCS. Albus defines each node to contain these components. Behavior generation is responsible for executing tasks received from the superior, parent node. It also plans for, and issues tasks to, the subordinate nodes. Sensory perception is responsible for receiving sensations from the subordinate nodes, then grouping, filtering, and otherwise processing them into higher level abstractions that update the local state and which form sensations that are sent to the superior node. Value judgment is responsible for evaluating the updated situation and evaluating alternative plans. World Model is the local state that provides a model for the controlled system, controlled process, or environment at the abstraction level of the subordinate nodes. At its lowest levels, the RMA can be implemented as a subsumption architecture, in which the world model is mapped directly to the controlled process or real world, avoiding the need for a mathematical abstraction, and in which time-constrained reactive planning can be implemented as a finite-state machine. Higher levels of the RMA however, may have sophisticated mathematical world models and behavior implemented by automated planning and scheduling. Planning is required when certain behaviors cannot be triggered by current sensations, but rather by predicted or anticipated sensations, especially those that come about as result of the node's actions.
Cloud load balancing
Cloud load balancing is a type of load balancing that is performed in cloud computing. Cloud load balancing is the process of distributing workloads across multiple computing resources. Cloud load balancing reduces costs associated with document management systems and maximizes availability of resources. It is a type of load balancing and not to be confused with Domain Name System (DNS) load balancing. While DNS load balancing uses software or hardware to perform the function, cloud load balancing uses services offered by various computer network companies. == Comparison With DNS load balancing == Cloud load balancing has an advantage over DNS load balancing as it can transfer loads to servers globally as opposed to distributing it across local servers. In the event of a local server outage, cloud load balancing delivers users to the closest regional server without interruption for the user. Cloud load balancing addresses issues relating to TTL reliance present during DNS load balancing. DNS directives can only be enforced once in every TTL cycle and can take several hours if switching between servers during a lag or server failure. Incoming server traffic will continue to route to the original server until the TTL expires and can create an uneven performance as different internet service providers may reach the new server before other internet service providers. Another advantage is that cloud load balancing improves response time by routing remote sessions to the best performing data centers. == Importance of Load Balancing == Cloud computing brings advantages in "cost, flexibility and availability of service users." Those advantages drive the demand for Cloud services. The demand raises technical issues in Service Oriented Architectures and Internet of Services (IoS)-style applications, such as high availability and scalability. As a major concern in these issues, load balancing allows cloud computing to "scale up to increasing demands" by efficiently allocating dynamic local workload evenly across all nodes. == Load Balancing Techniques == === Scheduling Algorithms === Opportunistic Load Balancing (OLB) is the algorithm that assigns workloads to nodes in free order. It is simple but does not consider the expected execution time of each node. Load balance Min-Min (LBMM) assigns sub-tasks to the node which requires minimum execution time. === Load Balancing Policies === Workload and Client Aware Policy (WCAP) specifies the unique and special property (USP) of requests and computing nodes. With the information of USP, the schedule can decide the most suitable node to complete a request. WCAP makes the most of computing nodes by reducing their idle time. Also, it reduces performance time through searches based on content information. === A Comparative Study of Algorithms === Biased Random Sampling bases its job allocation on the network represented by a directed graph. For each execution node in this graph, in-degree means available resources and out-degree means allocated jobs. In-degree will decrease during job execution while out-degree will increase after job allocation. Active Clustering is a self-aggregation algorithm to rewire the network. The experiment result is that"Active Clustering and Random Sampling Walk predictably perform better as the number of processing nodes is increased" while the Honeyhive algorithm does not show the increasing pattern. == Client-side Load Balancer Using Cloud Computing == Load balancer forwards packets to web servers according to different workloads on servers. However, it is hard to implement a scalable load balancer because of both the "cloud's commodity business model and the limited infrastructure control allowed by cloud providers." Client-side Load Balancer (CLB) solve this problem by using a scalable cloud storage service. CLB allows clients to choose back-end web servers for dynamic content although it delivers static content.
Qloo
Qloo (pronounced "clue") is a company that uses artificial intelligence (AI) to understand taste and cultural correlations. It provides companies with an application programming interface (API). It received funding from Leonardo DiCaprio, Elton John, Barry Sternlicht, Pierre Lagrange and others. Qloo establishes consumer preference correlations via machine learning across data spanning cultural domains including music, film, television, dining, nightlife, fashion, books, and travel. The recommender system uses AI to predict correlations for further applications. == History == Qloo was founded in 2012 by chief executive officer Alex Elias and chief operating officer Jay Alger. Qloo initially launched an app designed for consumers, allowing them to understand their own tastes and receive personalized recommendations. The company amassed several million users and built a large catalog of cultural entities and corresponding user sentiment. In 2012, Qloo raised $1.4 million in seed funding from investors including Cedric the Entertainer, and venture capital firm Kindler Capital. Qloo had a public beta release in November 2012 after its initial funding. In 2013, the company raised an additional $1.6 million from Cross Creek Pictures founding partner Tommy Thompson, and Samih Toukan and Hussam Khoury, founders of Maktoob, an Internet services company purchased by Yahoo! for $164 million in 2009. On November 14, 2013, a website and an iPhone app were announced. The company later released an Android app, and tablet versions, in mid-2014. In 2015, Twitter approached Qloo about powering personalized social feeds and targeted eCommerce ads on the platform based on what users were posting. Qloo developed an enterprise-grade API to support Twitter’s needs. Twitter ended up pivoting to enable brands to use the social platform for customer service and support, but Qloo was able to sell access to its cultural intelligence via API to many other enterprise clients, marking the official transition from a B2C company to a B2B company. In 2016, Qloo secured $4.5 million in venture capital investment. The $4.5 million was split between a number of investors, including Barry Sternlicht, Pierre Lagrange, and Leonardo DiCaprio. In July 2017, Qloo raised $6.5 million in funding rounds from AXA Strategic Ventures, and Elton John. Following the investment, the founders stated in an interview with Tech Crunch that they would use the investment to expand Qloo's database. They hoped the move would secure larger contracts with corporate clients. At the time, clients already included Fortune 500 companies such as Twitter, PepsiCo, and BMW. In 2019, the company announced that it had acquired cultural recommendation service TasteDive, with Alex Elias becoming chairman of TasteDive. In September 2019, Qloo was named among the Top 14 Artificial Intelligence APIs by ProgrammableWeb. In 2022, Qloo raised $15M in Series B funding from Eldridge and AXA Venture Partners, enabling the privacy-centric AI leader to expand its team of world-class data scientists, enrich its technology, and build on its sales channels in order to continue to offer premier insights into global consumer taste for Fortune 500 companies across the globe. Qloo was recognized as the "Best Decision Intelligence Company" at the 2023 AI Breakthrough Awards. Also in 2023, the company was awarded a Top Performer Award by SourceForge. As of 2024, Qloo is a three-time Inc. 5000 honoree: No. 360 (2022), No. 344 (2021), No. 187 (2020). Qloo raised $25 million Series C round on February 21, 2024. The round was led by AI Ventures with participation from AXA Venture Partners, Eldridge, and Moderne Ventures, allowing Qloo to address new commercial surface areas for Taste AI, including on-device learning and foundational models leveraging Qloo, as well as introduce self-service platform to make consumer and taste analytics available to small and mid-sized enterprises and individuals. Qloo also announced pursuing opportunistic M&A using its balance sheet along the lines of the TasteDive acquisition completed, which expanded Qloo's first-party data moat and corpus of cultural learning. This latest financing brought the total amount raised since the company's founding in 2012 to over $56 million. == Services and features == Qloo calls itself a cultural AI platform to provide real-time correlation data across domains of culture and entertainment including: film, music, television, dining, nightlife, fashion, books, and travel. Each category contains subcategories. Qloo’s knowledge of a user's taste in one category can be utilized to offer suggestions in other categories. Users then rate the suggestions, providing it with feedback for future suggestions. Qloo has partnerships with companies such as Expedia and iTunes. == Technology == Qloo’s Taste AI technology uses machine learning to decode and predict consumers’ interests, maintaining user anonymity. It is powered by 3.7 billion lifestyle entities (brands, music, film, TV, dining, nightlife, fashion, books, travel, and more) and trillions of anonymized consumer behavioral signals. Through AI, Qloo identifies patterns in these data signals, making predictions about how much interest a person or group has in a concept or thing. Central to Qloo’s technology are algorithms designed to detect and mitigate biases within datasets and models, allowing Qloo to assess the fairness of its AI systems with a focus on attributes such as age, gender, and race, enabling the company to fine-tune its AI models to align with their ethical standards. They also use visualization tools to probe the behavior of their AI models for conducting counterfactual analyses and for comparing the performances of the AI models across diverse demographic segments. Qloo’s Taste AI doesn’t collect or use any Personally Identifiable Information (PII). Instead, it derives recommendations for audience segments based on co-occurrences between lifestyle entities and anonymized behavioral signals. == Applications == Starbucks uses Qloo to create in-store music playlists tailored to specific neighborhoods. Hershey’s uses Qloo to customize the content of assorted candy bags. Michelin uses Qloo to serve recommendations in its Michelin Guide app. Netflix leverages Qloo’s technology to enhance merchandising by identifying actors who resonate with certain demographics. Qloo also works with PepsiCo, Samsung, The New York Mets, BuzzFeed, and Ticketmaster, Universal Music Group, and OOH advertising company JCDecaux.