Noom is an American privately held digital health company that provides weight management and behavioral health services through a subscription-based mobile application. Founded in 2008, the company combines behavior change psychology with access to weight loss medications and dietary supplements. The platform incorporates elements of cognitive behavioral therapy (CBT) and goal-setting strategies, and its programs are designed to support users in developing healthier habits. In addition to its weight management services, Noom has expanded to offer products related to stress management and general wellness. Noom has received both praise and criticism. Supporters cite its focus on mental and behavioral aspects of health, while critics have raised concerns about the accuracy of its calorie goals, the use of algorithmically determined weight loss targets, and questions about the qualifications of some of its coaching staff. == History == Noom was founded in 2008 by friends Artem Petakov and Saeju Jeong. The company's mobile app officially launched in 2016. In 2025, Noom relocated its headquarters from New York City to Princeton, New Jersey. Petakov, a former software engineer at Google, currently leads Noom Ventures, while Jeong serves as Noom's Chairman. In 2023, Geoff Cook was appointed CEO of Noom. In 2019, Noom partnered with Novo Nordisk to offer patients prescribed the diabetes medication Saxenda one year of free access to the Noom platform. In 2020, Noom reported $400 million in revenue. As of April 2021, the company stated it employed approximately 3,000 people, including 2,700 coaches. == Services == === Noom App === The Noom app is the primary platform through which users engage with the company's services. Upon creating an account, users are prompted to provide physical information such as weight, height, and age, along with experiential data including lifestyle habits, personal goals, and perceived obstacles. Users log their meals and physical activity, and in return, the app delivers feedback through multiple channels: algorithmically generated insights, guidance from a human coach, peer interaction, educational articles, and interactive quizzes. The app has been reviewed by a range of media outlets, including newspapers such as the Chicago Tribune and USA Today; health information sources such as WebMD; and lifestyle magazines including Good Housekeeping. === Other services === In 2024, Noom launched Noom Vibe, a mobile application that encourages users to develop healthy habits by awarding "vibes"—a form of points—for activities such as walking or meeting step goals. That same year, Noom introduced a 3D body scanning feature within its app, designed to help users monitor physical changes and prevent muscle atrophy during weight loss. Also in 2024, Noom began offering a compounded GLP-1 medication as part of its weight management program. The formulation includes the same active ingredient found in the anti-obesity medications Wegovy and Ozempic. == Research == In 2016, a study published in Scientific Reports analyzed data from approximately 36,000 users of the Noom app, of whom 78% were female and 22% male. The data were collected between October 2012 and April 2014. To be included in the analysis, users had to log their weight at least twice per month over a period of six consecutive months. The study found that 78% of participants self-reported weight loss while using the app. The median duration of weight reporting was 267 days (approximately nine months). The frequency of data logging was positively correlated with weight loss. Additionally, male users had a higher average starting BMI and reported greater average weight loss compared to female users. In 2017, the Centers for Disease Control and Prevention (CDC) recognized Noom as a certified diabetes prevention program, making it the first mobile health application to receive such designation. == Criticisms == === Health programs === Noom has been criticized for promoting elements of diet culture in its advertising campaigns. The app has also faced criticism for setting calorie goals that some users and experts have deemed inappropriately low, and for employing coaches who may lack formal qualifications as registered dietitians. Coaching has been described as relying heavily on canned responses. Upon sign-up, users are prompted to complete a questionnaire consisting of over 50 questions, which is used to generate a personalized program. In 2021, the UK-based organization Privacy International alleged that Noom, along with other diet platforms, used such lengthy surveys to attract users but did not always tailor the resulting programs to the collected data. The organization claimed that many users received the same or highly similar programs regardless of their answers. It also raised concerns about the handling of potentially sensitive health data, alleging a lack of transparency regarding the sharing of such data with third parties, including Facebook, potentially in violation of the European General Data Protection Regulation (GDPR). In a follow-up investigation in 2023, Privacy International reported that Noom had made "significant positive changes" to its data handling practices. However, the organization noted that data was still being shared with Facebook and concluded that "there is still room for improvement." === Billing issues lawsuit === In August 2020, the Better Business Bureau (BBB) issued a warning to consumers regarding Noom's subscription practices. The BBB reported that numerous customers had filed complaints about difficulties canceling their subscriptions after the free trial period, as well as challenges in contacting the company to request refunds. In February 2022, Noom agreed to a $62 million settlement in a class-action lawsuit that alleged the company had used deceptive billing practices related to automatic subscription renewals. Qualifying claimants received approximately $167 each. During the case, a former senior software engineer at Noom testified that the cancellation process was intentionally designed to be difficult, with the goal of generating revenue from customers who failed to cancel in time. In response, Noom stated that it had taken steps to improve transparency around its pricing and policies, including the implementation of self-service cancellation tools.
Photoanalysis
Photoanalysis (or photo analysis) refers to the study of pictures to compile various types of data, for example, to measure the size distribution of virtually anything that can be captured by photo. Photoanalysis technology has changed the way mines and mills quantify fragmented material. Images are an effective way to document conditions before, after, and even during blasting activities. The technology is advancing at a high rate, and lenses, storage media memory, light sensitivity and resolution have been improving steadily. Today's digital cameras and camcorders include high-resolution optics, compact size, automatic time and date stamps, good battery life, shutters to freeze motion, and computers to autofocus and eliminate jitter using image stabilization. == Mining == Photoanalysis in mining operations can provide an automated system that forewarns a company of potential problems with materials, leading to economies and reduced damage caused from over-sized materials. It can also help determine the effectiveness of blasts. A company can use this technology to monitor materials moving on a conveyor belt in an underground environment, to measure piles left over from a blast, and even measure the amount of material being carried by dump trucks or vessels to a destination. Photoanalysis is being used on SAG mills worldwide to control the size of rock being crushed. Companies are using this technology to determine the size of particles being processed in the SAG Mill.[1] Archived 2009-05-23 at the Wayback Machine Having oversize material entering the SAG mill makes an operation less efficient, costing companies money in electrical and maintenance costs. Photoanalysis technology can eliminate unwanted material before it enters the mill, keeping rock crushing costs low. == Forestry == Wood chip size can affect the overall quality of a product. With automated photoanalysis systems, companies can remove any unwanted wrong-size particles without stopping their mill process. Photoanalysis can affect how efficiently forestry companies operate. In mills worldwide, photoanalysis technology is improving the use of lumber products, cutting back on the amount of trees being used to operate, and saving companies money through quality control optimization.[2] With the current downturn in the North American forestry industry, operators are looking at making their mills more efficient and effective when processing materials. Photoanalysis technology helps identify any weaknesses in the process by continuously monitoring different sections of an operation. == Agriculture == Agricultural companies can, using photoanalysis, monitor conveyor belts of food without contaminating the product by touching it. Other benefits of photoanalysis systems include: Automated removal of any unwanted material on food conveyor Improved quality control for the most important parts of the agricultural process Pinpoint accuracy that helps the efficiency and effectiveness of product handling techniques The importance of photoanalysis technology is being noticed by the agricultural industry as it identifies any unwanted materials going through the process. In an example, if a mouse is on a conveyor of corn, photoanalysis technology would be able to identify the unwanted object and remove it before it contaminates the whole process. == Origins of photoanalysis technology == Photoanalysis technology was created by using the Waterloo Image Enhancement Process in the 1980s. After further development of the imaging process with explosives producer DuPont, engineers Tom Palangio and Takis Katsabanis began selling photoanalysis software commercially. They later renamed the process WipFrag, standing for Waterloo Image Process Fragmentation Today, photoanalysis technology has evolved into stabilized and portable systems that can automatically capture and analyze results instantly. Thousands of these products are currently being used around the world to measure fragmented material. == Photoanalysis equipment photos == == Fragmentation analysis == Fragmentation analysis is becoming a popular term in mining, agricultural and forestry industries. With the majority of money in these industries directed towards the proper sizing of materials, companies are using fragmentation analysis to determine various factors within an operation.[3] The two main ways a company keeps track of fragmented material are through manual and automated sieving procedures. Manual sieving involves extracting a sample of material to analyze the size distribution. The results can be tabulated within two days. Automated sieving is an advanced way of sieving materials running through a process. Without having to extract the material, photoanalysis can take place, allowing for immediate results with pinpoint accuracy. == Blast Fragmentation Software == Operators are using fragmentation analysis to determine the effectiveness of various blasts. With automated sieving technology, workers can track the success of these blasts and receive instant results. Companies are using these results to determine what blasting method yielded the best results for their specific operation. The common variables associated with blast optimization are the provided Particle Size Distribution (PSD) from a shovel fragmentation system, geology including rock type and fracturing, and energy factor. By using photoanalysis the fragmented materials can be monitored, offering pinpoint accuracy and allowing mine operators to make adjustments to future blasting procedures. See Optical Granulometry to view the automated sieving process. == Pre-crushing analysis == Maintenance costs can be significantly reduced if an operation focuses on the fragmentation of the particles passing through their process. Automated sieving systems can detect and help remove any oversize material before it enters the crusher and causes maintenance problems. It also helps determine the effectiveness of the mining process prior to crushing; the sizing of material is always a critical part of operations in the mining, forestry and agricultural industries. Having an analysis taking place at every major point in an operation allows for the proper tracking of material being processed. Engineers can then determine what part of the process needs improving based solely on the size of material. == Post-crushing analysis == Measuring how effective industrial crushers are, can help save a company millions of dollars in energy costs on an annual basis. There are two components that affect a typical crusher: the size of the material inputted, and the speed at which the crusher is moving. If the user can find a perfect balance between these two components, the materials will be crushed to the right size in the shortest time possible. Meeting the material standards set by governments and large companies can be hard. Having a post-crushing analysis taking place ensures that no oversize material gets shipped; eliminating the chance of getting fined for not meeting industry specifications.
Hardware backdoor
A hardware backdoor is a backdoor implemented within the physical components of a computer system, also known as its hardware. They can be created by introducing malicious code to a component's firmware, or even during the manufacturing process of an integrated circuit. Often, they are used to undermine security in smartcards and cryptoprocessors, unless investment is made in anti-backdoor design methods. They have also been considered for car hacking. Backdoors differ from hardware Trojans as backdoors are introduced intentionally by the original designer or during the design process, whereas hardware Trojans are inserted later by an external party. == Background == The existence of hardware backdoors poses significant security risks for several reasons. They are difficult to detect and are impossible to remove using conventional methods like antivirus software. They can also bypass other security measures, such as disk encryption. Hardware trojans can be introduced during manufacturing where the end-user lacks control over the production chain. == History == In 2008, the FBI reported the discovery of approximately 3,500 counterfeit Cisco network components in the United States, some of which were introduced in military and government infrastructure. In the same year, the possibility of a backdoor SPARC CPU was demonstrated with an FPGA running Linux that supported various hidden malicious services. A few years later, in 2011, Jonathan Brossard presented "Rakshasa", a proof-of-concept hardware backdoor. This backdoor could be installed by an individual with physical access to the hardware. It utilized coreboot to re-flash the BIOS with a SeaBIOS and iPXE-based bootkit composed of legitimate, open-source tools, allowing malware to be fetched from the internet during the boot process. The following year, in 2012, Sergei Skorobogatov and Christopher Woods from the University of Cambridge Computer Laboratory reported the discovery of a backdoor in a military-grade FPGA device, which could be exploited to access and modify sensitive information. It has been said that this was proven to be a software problem and not a deliberate attempt at sabotage. This still brought to attention that equipment manufacturers should ensure that microchips operate as intended. Later that year, two mobile phones developed by the Chinese company ZTE were found to carry a root access backdoor. According to security researcher Dmitri Alperovitch, the exploit used a hard-coded password in its software. Starting in 2012, the United States stated that Huawei might have backdoors present in their products. In 2013, researchers at the University of Massachusetts devised a method of breaking a CPU's internal cryptographic mechanisms by introducing specific impurities into the crystalline structure of transistors to change Intel's random-number generator. Documents revealed from 2013 onwards during the surveillance disclosures initiated by Edward Snowden showed that the Tailored Access Operations (TAO) unit and other NSA employees intercepted servers, routers, and other network gear being shipped to organizations targeted for surveillance to install covert implant firmware onto them before delivery. These tools include custom BIOS exploits that survive the reinstallation of operating systems and USB cables with spy hardware and radio transceiver packed inside. In June 2016 it was reported that University of Michigan Department of Electrical Engineering and Computer Science had built a hardware backdoor that leveraged "analog circuits to create a hardware attack" so that after the capacitors store up enough electricity to be fully charged, it would be switched on, to give an attacker complete access to whatever system or device − such as a PC − that contains the backdoored chip. In the study that won the "best paper" award at the IEEE Symposium on Privacy and Security they also note that microscopic hardware backdoor wouldn't be caught by practically any modern method of hardware security analysis, and could be planted by a single employee of a chip factory. In October 2018 Bloomberg reported that an attack by Chinese spies reached almost 30 U.S. companies, including Amazon and Apple, by compromising America's technology supply chain. == Countermeasures == Skorobogatov has developed a technique capable of detecting malicious insertions into chips. New York University Tandon School of Engineering researchers have developed a way to corroborate a chip's operation using verifiable computing whereby "manufactured for sale" chips contain an embedded verification module that proves the chip's calculations are correct and an associated external module validates the embedded verification module. Another technique developed by researchers at University College London (UCL) relies on distributing trust between multiple identical chips from disjoint supply chains. Assuming that at least one of those chips remains honest the security of the device is preserved. Researchers at the University of Southern California Ming Hsieh Department of Electrical and Computer Engineering and the Photonic Science Division at the Paul Scherrer Institute have developed a new technique called Ptychographic X-ray laminography. This technique is the only current method that allows for verification of the chips blueprint and design without destroying or cutting the chip. It also does so in significantly less time than other current methods. Anthony F. J. Levi Professor of electrical and computer engineering at University of Southern California explains “It’s the only approach to non-destructive reverse engineering of electronic chips—[and] not just reverse engineering but assurance that chips are manufactured according to design. You can identify the foundry, aspects of the design, who did the design. It’s like a fingerprint.” This method currently is able to scan chips in 3D and zoom in on sections and can accommodate chips up to 12 millimeters by 12 millimeters easily accommodating an Apple A12 chip but not yet able to scan a full Nvidia Volta GPU. "Future versions of the laminography technique could reach a resolution of just 2 nanometers or reduce the time for a low-resolution inspection of that 300-by-300-micrometer segment to less than an hour, the researchers say."
Group (online social networking)
A group (often termed as a community, e-group or club) is a feature in many social networking services which allows users to create, post, comment to and read from their own interest- and niche-specific forums, often within the realm of virtual communities. Groups, which may allow for open or closed access, invitation and/or joining by other users outside the group, are formed to provide mini-networks within the larger, more diverse social network service. Much like electronic mailing lists, they are also owned and maintained by owners, moderators, or managers, who can edit posts to discussion threads and regulate member behavior within the group. However, unlike traditional Internet forums and mailing lists, groups in social networking services allow owners and moderators alike to share account credentials between groups without having to log in to every group. == History == The rise of the World Wide Web resulted in an expansion of the varieties of methods for communication on the Internet, much of which was limited in the 1980s to discussion in newsgroups, BBS and chat rooms. While the initial rise of web-based mass communication took place in the form of early Internet forums in the mid-1990s, a few services such as MSN Groups, Yahoo! Groups and eGroups pioneered the combination of web-based mailing list archives with user profiles; by 2000, such services doubled as full-fledged mailing lists and Internet forums, allowing users to create an extremely large variety of discussion and networking mediums with comparatively sparse thresholds of complexity. Further features included chat rooms (often Java-based), image and video galleries, and group calendars. The second spurt of bullecalbel networking, one which was less dependent upon mailing list-related features and more upon Internet forum features, began in the early- to mid-2000s in the form of such services as LiveJournal, Friendster, MySpace and Facebook. These services continued the evolution of the web-based e-group as a discussion and organization medium. In the late 2000s, services such as Yammer and Micromobs further advanced e-group communication by taking advantage of microblog-style activity streams. == In virtual worlds == In Second Life, groups are centered less around discussion forums (as such, an asynchronous conferencing feature is not built into the Second Life network as of 2009) and common interest, and are more centered on maintenance of a particular geographic location inside the network. Such groups are often created by the owners of areas such as buildings, plots of land or whole islands in order to cater to the most frequent visitors and patrons of the regions. With the limited asynchronous messaging capability of Second Life, groups are also a means of mass-emailing announcements pertinent to the group, but are not completely capable of hosting discussion or deliberation of such announcement messages. == The importance of online social networking groups == Before people expanded their social life to the internet, they had small circles. These included the networks gained from rural areas or villages, such as family, friends and neighbors, and community groups such as churches. These networks represented a social safety net to support individuals. Since we have moved a huge part of our social life to the internet, online social networking groups have become a way to maintain a structure in social life. Online networking is made up by clusters of people, bounding themselves together on the World Wide Web. To be able to sort out the many different clusters we belong to we use online groups to helps us arrange and make sense of all our contacts. This sense-making is rooted within us, we sort and put people into compartments or sort by categories to make sense and try to understand our relationships to the people around us. Online social networking groups therefore enables us to do the same thing online. Online social networks have a huge impact on people’s lives. Since the social network revolution has offered people with more loose ties and diversity in their relationships, it creates both stress and opportunities. Furthermore, the Internet revolution has transformed the contact point from a household to the individual. In addition, people are in constant communication with each other due to the mobile revolution. All in all, the mentioned revolutions created a new social operating system: "networked individualism". The way that people currently connect, communicate and exchange information can be described as a form of operating system because of the similarities between the structure of computer systems and the networked individualism that has taken form in society. These structures consist of unwritten rules, norms, constraints and opportunities which are apparent for those who are part of a specific network. == Concerns == There is some research claiming that fake news is infiltrating online social networking. A recent study claimed that people exposed to fake news generally revert to their original opinion even after finding out the information they were given was false.
Creator economy
The creator economy, also known as influencer economy, is a platform-driven economy in which creators produce content, products, or services and distribute them directly to their audience through social media platforms and emerging technologies. This economic model is based on the ability of creators to build and maintain communities of users, monetizing their creative activity through multiple channels including advertising, sponsorships, product sales, crowdfunding, and subscription-based services. Creators include various professional categories such as social media influencers, YouTubers, bloggers, artists, online educators, podcasters, and independent professionals, who use platforms as infrastructure to reach their audience without necessarily relying on traditional intermediaries in the cultural and media industry. According to Goldman Sachs Research, the ongoing growth of the creator economy will likely benefit companies that possess a combination of factors, including a large global user base, access to substantial capital, robust AI-powered recommendation engines, versatile monetization tools, comprehensive data analytics, and integrated e-commerce options. Examples of creator economy software platforms include YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, Substack, OnlyFans and Patreon. == History == The term "creator" was coined by YouTube in 2011 to be used instead of "YouTube star", an expression that at the time could only apply to famous individuals on the platform. The term has since become omnipresent and is used to describe anyone creating any form of online content. A number of platforms such as TikTok, Snapchat, YouTube, and Facebook have set up funds with which to pay creators. == Criticism == The large majority of content creators derive no monetary gain for their creations, with most of the benefits accruing to the platforms who can make significant revenues from their uploads. As few as 0.1% of creators are able to earn a living through their channels.
Inferential theory of learning
Inferential Theory of Learning (ITL) is an area of machine learning which describes inferential processes performed by learning agents. ITL has been continuously developed by Ryszard S. Michalski, starting in the 1980s. The first known publication of ITL was in 1983. In the ITL learning process is viewed as a search (inference) through hypotheses space guided by a specific goal. The results of learning need to be stored. Stored information will later be used by the learner for future inferences. Inferences are split into multiple categories including conclusive, deduction, and induction. In order for an inference to be considered complete it was required that all categories must be taken into account. This is how the ITL varies from other machine learning theories like Computational Learning Theory and Statistical Learning Theory; which both use singular forms of inference. == Usage == The most relevant published usage of ITL was in scientific journal published in 2012 and used ITL as a way to describe how agent-based learning works. According to the journal "The Inferential Theory of Learning (ITL) provides an elegant way of describing learning processes by agents".
Link-richness
Link-richness is the quality, possessed by some websites, of having many hyperlinks. Classified advertising sites like Craigslist tend to be very link-rich, sometimes with hundreds of links on their main page. They help users find the links they are looking for by grouping links into clusters. Inadequate link richness has been described as frustrating to readers, as it reduces transparency of site content from the main page. Students new to wiki collaboration were found to need guidance in how to take full advantage of the medium's potential for creating link-rich content. Link-richness in some contexts can be distracting, as when an article is surrounded by extraneous links. Indeed, it is becoming accepted as a best practice for universities to have link-rich home pages that do not rely on user categorisation and exploration of long sequences of links and are not constrained by traditional boundaries between departments. Tools are sometimes needed to make the publishing of link-rich web sites tractable, and many people may lack the technical skills, time, or inclination to engage in hand- crafting new digital document forms. A link-rich site that is low on content is sometimes referred to as a "gateway site." Link-rich portals were popular on the Web in 2000. Yahoo! and other sites featuring categories with many links were heavily used and often required fewer than three clicks to reach the content. Web designers were creating flat sites with content positioned close to the top of pages.