Digital signage

Digital signage

Digital signage is a segment of electronic signage that uses digital display technologies to present multimedia content in both public and private environments. Content may include video, images, text, or interactive media and is typically displayed for purposes such as advertising, information dissemination, branding, or entertainment. Digital signage systems can be either networked or standalone. Networked systems are managed through centralized content management systems (CMS), often cloud-based, enabling remote updates, scheduling, real-time data integration, and dynamic content delivery. These systems may also incorporate audience analytics, IoT sensors, or AI-driven personalization. Standalone systems, by contrast, operate without a network connection. They rely on local media playback via USB drives, SD cards, or internal storage. These solutions are simpler and suitable for locations where connectivity is limited or content changes infrequently. == Applications of digital signage == Digital signage is widely used in transportation hubs, retail stores, restaurants, corporate buildings, hotels, educational institutions, healthcare facilities, and public spaces. One prominent application of digital signage is Digital Out-of-Home (DOOH) advertising, which leverages digital signage displays in public spaces to deliver targeted advertisements to people outside of their homes. DOOH has become a significant segment of digital signage, providing advertisers with a dynamic and contextually relevant way to engage with audiences. == Components == === Hardware components === Digital signage hardware includes the physical equipment used to show multimedia content in public and private spaces. ==== Display devices ==== Display devices are the most prominent components of a digital signage system, serving as the primary medium for presenting content. Display devices come in various technologies, such as LCD, LED, and OLED formats, each offering different advantages in terms of clarity, color reproduction, and energy efficiency. In addition to flat-panel displays, projectors are also commonly used in digital signage, particularly in large-scale settings. Projectors can cast large-format visuals onto walls, screens, or other surfaces, providing flexibility in display size and positioning. Screen sizes vary widely to suit different applications. Smaller panels are often used in kiosks and point-of-sale systems, while larger displays, such as video walls and projection surfaces, are deployed in venues like stadiums, auditoriums, and other public spaces. Many digital signage displays are also equipped with touchscreen capabilities, allowing for interactive applications. These interactive displays are commonly used in information kiosks, wayfinding systems, and self-service applications. ==== Playback devices ==== Playback devices are specialized hardware components that manage the storage, processing, and transmission of multimedia content to digital signage displays and projectors. They serve as the crucial link between the content management system (CMS) and the visual output, ensuring seamless playback of static images, video files, animated graphics, and real-time content, such as news feeds. Playback devices can be standalone units or integrated into display hardware using System-on-Chip (SoC) technology. The latter reduces hardware complexity and installation time, making the system more efficient. These devices support remote or local content updates, allowing digital signage operators to manage networks effectively. Content can be updated via cloud-based platforms for centralized control or through direct interfaces on-site, depending on the system's configuration and deployment requirements. ==== Mounting systems ==== Mounting systems provide structural support for digital signage displays, enabling deployment across diverse environments. Typical configurations include wall mounts, ceiling mounts, and floor stands each engineered to meet specific spatial and functional requirements. === Software components === Digital signage software is responsible for content creation, scheduling, and management. It enables users to manage and distribute content to one or more playback devices. ==== Software compatibility ==== Digital signage software supports various operating systems, including Android, Windows, Linux, iOS, tvOS, webOS, Tizen, ChromeOS, macOS, and others. This allows customers to choose the hardware and software solution that best suits their digital signage needs. == Interactivity == Interactivity in digital signage allows users to interact directly with displays using input methods like touch, gestures, voice, or proximity sensors. This feature enables real-time responses and personalized content, improving the user experience. Interactive digital signage is commonly used in places like retail, transportation, education, and public spaces to create engaging and informative interactions. Additionally, self-service kiosks are often integrated into interactive signage solutions, allowing users to perform tasks such as ordering products, checking in for flights, accessing information, or making payments. These kiosks empower users to complete transactions or obtain services independently, improving efficiency and convenience in high-traffic locations. == Audience measurement and context-aware content adaptation == === Audience measurement === Cameras can be integrated into digital signage systems to enable audience measurement. They are used to detect and count viewers, estimate demographics such as age and gender, measure dwell time and attention, and sometimes analyze emotional reactions using computer vision techniques. This process is valuable for understanding audience behavior and refining business strategies. Privacy concerns are addressed by anonymizing collected data and avoiding the storage of personally identifiable information. === Context-aware digital signage === Context-aware digital signage refers to systems that adjust content based on environmental or audience data. The infrastructure supporting context awareness, including sensors and analytics systems, also facilitates the collection of audience insights. While these insights may be primarily used for reporting, optimization, or planning future campaigns rather than immediate content adjustments, they play a crucial role in the overall context-aware ecosystem. ==== Contextual information ==== Contextual information in the realm of context-aware digital signage refers to data about the environment, audience, and other factors that influence how digital signage content is displayed. This information helps the system to deliver more relevant, timely, and personalized content to its audience. Contextual information can include, but is not limited to: Audience demographics — this can involve detecting the age, gender, or even emotional state of viewers through cameras or sensors. It helps tailor content to specific audience segments, improving engagement. Time and weather — the system may adjust content based on the time of day or current weather conditions. For example, weather-appropriate content (like a raincoat ad on a rainy day) or time-specific content (like dinner menu promotions in the evening) can be shown. Emergency information — in situations of emergency, systems can prioritize displaying urgent notifications such as fire alerts, disaster warnings, or evacuation instructions. This can be crucial for public safety in crowded environments or densely populated areas. The system may adapt content in real-time to inform and guide individuals to safety, offering location-specific instructions or emergency service contacts. == Challenges == === Display blindness === Digital signage in public spaces has been found to lose visibility, significantly diminishing its ability to capture attention. This issue, known as "Display Blindness", was identified by Müller et al. and refers to the phenomenon where digital advertisements are largely overlooked by passersby. Observations indicate that many of these advertisements fail to resonate with their audience, often being irrelevant or unengaging, which leads to passive reception and reduced interaction. == Comparison with print signage == Digital signage and traditional print signage serve similar purposes by delivering visual information to a target audience, but they differ significantly in terms of flexibility, cost, maintenance, and environmental impact. Digital signage is advantageous in low-light or nighttime environments, where its internal illumination ensures visibility without the need for external lighting, unlike printed signs, which may require additional fixtures to be seen after dark. === Content and flexibility === Digital signage allows for dynamic and real-time content updates, often controlled remotely through content management systems. This makes it well-suited for environments where information chan

Local-first software

Local-first software is a software engineering approach in which an application stores its data primarily on the user's own device rather than on remote servers. Users can read and write data without an Internet connection, and changes are synchronized across devices in the background when connectivity is available. The approach differs from conventional cloud-based applications, where the server holds the authoritative copy of user data and the client acts as a thin client. The term was coined in a 2019 paper published by researchers at Ink & Switch, an independent research lab, and presented at the Onward! conference at ACM SIGPLAN. The paper, sometimes referred to as a manifesto, was authored by Martin Kleppmann, Adam Wiggins, Peter van Hardenberg, and Mark McGranaghan. == Background == Before the widespread adoption of Internet-connected software in the 2000s, most desktop applications stored data as files on the user's local disk. Users had direct access to their files and could copy, back up, or delete them at will. The rise of software as a service (SaaS) and cloud-based applications like Google Docs shifted data storage to centralized servers. While cloud applications made real-time collaboration across devices straightforward, they introduced a dependency on the service provider: if the provider discontinued the service or experienced an outage, users could lose access to their data. A related concept, "offline-first," emerged in the early 2010s and focused on making web applications resilient to network interruptions. The local-first approach built on these earlier efforts while placing greater emphasis on long-term data ownership and end-to-end encryption. == Origins == === Ink & Switch manifesto === Ink & Switch is an industrial research lab co-founded by Adam Wiggins, who had earlier co-founded Heroku. Martin Kleppmann, an associate professor in the Department of Computer Science and Technology at the University of Cambridge, was a co-author of the 2019 paper. The manifesto proposed seven "ideals" for local-first software: Fast — Operations respond without network round-trips. Multi-device — Data synchronizes across a user's devices. Offline — Users can read and write data without a network connection. Collaboration — Multiple users can work on the same data concurrently. Longevity — Data remains accessible even if the software vendor ceases operation. Privacy — End-to-end encryption protects user data. User control — The vendor cannot restrict how users access or use their data. The paper surveyed existing approaches to data storage and collaboration — ranging from email attachments and Dropbox-style file synchronization to web applications and mobile backends — and argued that none of them satisfied all seven ideals simultaneously. === Role of CRDTs === The manifesto identified conflict-free replicated data types (CRDTs) as a promising technical foundation for local-first applications. CRDTs are data structures that allow multiple replicas to be edited independently and then merged without conflicts, a property first formalized in research by Marc Shapiro and colleagues around 2011. Kleppmann and collaborators at Ink & Switch developed Automerge, an open-source CRDT library for JSON documents, to make these algorithms available to application developers. == Adoption and community == Developer interest in the local-first approach grew after the 2019 paper spread on Hacker News and at developer conferences In August 2023, Wired published a feature article on the movement, describing it as an effort to reduce reliance on large cloud providers. The first Local-First Conf took place on 30 May 2024 in Berlin, with talks by Kleppmann and developers from companies including Linear and Anytype. The community has continued to expand, with regular "LoFi" meetups, a podcast (localfirst.fm), and a third edition of the conference planned for Berlin in July 2026. == Criticisms and limitations == Developers and commentators have pointed out practical difficulties with the local-first approach. Synchronizing data between multiple devices that may be offline for extended periods introduces complexity that cloud-based architectures avoid. Conflict resolution, even with CRDTs, can produce results that are technically consistent but semantically unexpected to users. Schema migrations across thousands of client devices running different application versions pose another difficulty that does not arise with server-side databases. Web browsers impose storage limits and may evict locally stored data. Safari, for instance, has been reported to clear IndexedDB data after seven days of inactivity on a given site, which undermines the assumption that local data is persistent. There is also disagreement within the local-first community about whether a fully decentralized architecture is required. The original manifesto described decentralization as the "logical end goal," but a number of products that identify as local-first still depend on centralized servers for authentication, backup, or synchronization. In a talk at Local-First Conf 2024, Kleppmann said the seven ideals are better understood as a "gradient" rather than a strict checklist.

Mating pool

Mating pool is a concept used in evolutionary algorithms and means a population of parents for the next population. The mating pool is formed by candidate solutions that the selection operators deem to have the highest fitness in the current population. Solutions that are included in the mating pool are referred to as parents. Individual solutions can be repeatedly included in the mating pool, with individuals of higher fitness values having a higher chance of being included multiple times. Crossover operators are then applied to the parents, resulting in recombination of genes recognized as superior. Lastly, random changes in the genes are introduced through mutation operators, increasing the genetic variation in the gene pool. Those two operators improve the chance of creating new, superior solutions. A new generation of solutions is thereby created, the children, who will constitute the next population. Depending on the selection method, the total number of parents in the mating pool can be different to the size of the initial population, resulting in a new population that’s smaller. To continue the algorithm with an equally sized population, random individuals from the old populations can be chosen and added to the new population. At this point, the fitness value of the new solutions is evaluated. If the termination conditions are fulfilled, processes come to an end. Otherwise, they are repeated. The repetition of the steps result in candidate solutions that evolve towards the most optimal solution over time. The genes will become increasingly uniform towards the most optimal gene, a process called convergence. If 95% of the population share the same version of a gene, the gene has converged. When all the individual fitness values have reached the value of the best individual, i.e. all the genes have converged, population convergence is achieved. == Mating pool creation == Several methods can be applied to create a mating pool. All of these processes involve the selective breeding of a particular number of individuals within a population. There are multiple criteria that can be employed to determine which individuals make it into the mating pool and which are left behind. The selection methods can be split into three general types: fitness proportionate selection, ordinal based selection and threshold based selection. === Fitness proportionate selection === In the case of fitness proportionate selection, random individuals are selected to enter the pool. However, the ones with a higher level of fitness are more likely to be picked and therefore have a greater chance of passing on their features to the next generation. One of the techniques used in this type of parental selection is the roulette wheel selection. This approach divides a hypothetical circular wheel into different slots, the size of which is equal to the fitness values of each potential candidate. Afterwards, the wheel is rotated and a fixed point determines which individual gets picked. The greater the fitness value of an individual, the higher the probability of being chosen as a parent by the random spin of the wheel. Alternatively, stochastic universal sampling can be implemented. This selection method is also based on the rotation of a spinning wheel. However, in this case there is more than one fixed point and as a result all of the mating pool members will be selected simultaneously. === Ordinal based selection === The ordinal based selection methods include the tournament and ranking selection. Tournament selection involves the random selection of individuals of a population and the subsequent comparison of their fitness levels. The winners of these “tournaments” are the ones with the highest values and will be put into the mating pool as parents. In ranking selection all the individuals are sorted based on their fitness values. Then, the selection of the parents is made according to the rank of the candidates. Every individual has a chance of being chosen, but higher ranked ones are favored === Threshold based selection === The last type of selection method is referred to as the threshold based method. This includes the truncation selection method, which sorts individuals based on their phenotypic values on a specific trait and later selects the proportion of them that are within a certain threshold as parents.

Synaptic transistor

A synaptic transistor is an electrical device that can learn in ways similar to a neural synapse. It optimizes its own properties for the functions it has carried out in the past. The device mimics the behavior of the property of neurons called spike-timing-dependent plasticity, or STDP. == Structure == Its structure is similar to that of a field effect transistor, where an ionic liquid takes the place of the gate insulating layer between the gate electrode and the conducting channel. That channel is composed of samarium nickelate (SmNiO3, or SNO) rather than the field effect transistor's doped silicon. == Function == A synaptic transistor has a traditional immediate response whose amount of current that passes between the source and drain contacts varies with voltage applied to the gate electrode. It also produces a much slower learned response such that the conductivity of the SNO layer varies in response to the transistor's STDP history, essentially by shuttling oxygen ions between the SNO and the ionic liquid. The analog of strengthening a synapse is to increase the SNO's conductivity, which essentially increases gain. Similarly, weakening a synapse is analogous to decreasing the SNO's conductivity, lowering the gain. The input and output of the synaptic transistor are continuous analog values, rather than digital on-off signals. While the physical structure of the device has the potential to learn from history, it contains no way to bias the transistor to control the memory effect. An external supervisory circuit converts the time delay between input and output into a voltage applied to the ionic liquid that either drives ions into the SNO or removes them. A network of such devices can learn particular responses to "sensory inputs", with those responses being learned through experience rather than explicitly programmed.

Synaptic weight

In neuroscience and computer science, synaptic weight refers to the strength or amplitude of a connection between two nodes, corresponding in biology to the amount of influence the firing of one neuron has on another. The term is typically used in artificial and biological neural network research. == Computation == In a computational neural network, a vector or set of inputs x {\displaystyle {\textbf {x}}} and outputs y {\displaystyle {\textbf {y}}} , or pre- and post-synaptic neurons respectively, are interconnected with synaptic weights represented by the matrix w {\displaystyle w} , where for a linear neuron y j = ∑ i w i j x i or y = w x {\displaystyle y_{j}=\sum _{i}w_{ij}x_{i}~~{\textrm {or}}~~{\textbf {y}}=w{\textbf {x}}} . where the rows of the synaptic matrix represent the vector of synaptic weights for the output indexed by j {\displaystyle j} . The synaptic weight is changed by using a learning rule, the most basic of which is Hebb's rule, which is usually stated in biological terms as Neurons that fire together, wire together. Computationally, this means that if a large signal from one of the input neurons results in a large signal from one of the output neurons, then the synaptic weight between those two neurons will increase. The rule is unstable, however, and is typically modified using such variations as Oja's rule, radial basis functions or the backpropagation algorithm. == Biology == For biological networks, the effect of synaptic weights is not as simple as for linear neurons or Hebbian learning. However, biophysical models such as BCM theory have seen some success in mathematically describing these networks. In the mammalian central nervous system, signal transmission is carried out by interconnected networks of nerve cells, or neurons. For the basic pyramidal neuron, the input signal is carried by the axon, which releases neurotransmitter chemicals into the synapse which is picked up by the dendrites of the next neuron, which can then generate an action potential which is analogous to the output signal in the computational case. The synaptic weight in this process is determined by several variable factors: How well the input signal propagates through the axon (see myelination), The amount of neurotransmitter released into the synapse and the amount that can be absorbed in the following cell (determined by the number of AMPA and NMDA receptors on the cell membrane and the amount of intracellular calcium and other ions), The number of such connections made by the axon to the dendrites, How well the signal propagates and integrates in the postsynaptic cell. The changes in synaptic weight that occur is known as synaptic plasticity, and the process behind long-term changes (long-term potentiation and depression) is still poorly understood. Hebb's original learning rule was originally applied to biological systems, but has had to undergo many modifications as a number of theoretical and experimental problems came to light.

Protocol engineering

Protocol engineering is the application of systematic methods to the development of communication protocols. It uses many of the principles of software engineering, but it is specific to the development of distributed systems. == History == When the first experimental and commercial computer networks were developed in the 1970s, the concept of protocols was not yet well developed. These were the first distributed systems. In the context of the newly adopted layered protocol architecture (see OSI model), the definition of the protocol of a specific layer should be such that any entity implementing that specification in one computer would be compatible with any other computer containing an entity implementing the same specification, and their interactions should be such that the desired communication service would be obtained. On the other hand, the protocol specification should be abstract enough to allow different choices for the implementation on different computers. It was recognized that a precise specification of the expected service provided by the given layer was important. It is important for the verification of the protocol, which should demonstrate that the communication service is provided if both protocol entities implement the protocol specification correctly. This principle was later followed during the standardization of the OSI protocol stack, in particular for the transport layer. It was also recognized that some kind of formalized protocol specification would be useful for the verification of the protocol and for developing implementations, as well as test cases for checking the conformance of an implementation against the specification. While initially mainly finite-state machine were used as (simplified) models of a protocol entity, in the 1980s three formal specification languages were standardized, two by ISO and one by ITU. The latter, called SDL, was later used in industry and has been merged with UML state machines. == Principles == The following are the most important principles for the development of protocols: Layered architecture: A protocol layer at the level n consists of two (or more) entities that have a service interface through which the service of the layer is provided to the users of the protocol, and which uses the service provided by a local entity of level (n-1). The service specification of a layer describes, in an abstract and global view, the behavior of the layer as visible at the service interfaces of the layer. The protocol specification defines the requirements that should be satisfied by each entity implementation. Protocol verification consists of showing that two (or more) entities satisfying the protocol specification will provide at their service interfaces the specified service of that layer. The (verified) protocol specification is used mainly for the following two activities: The development of an entity implementation. Note that the abstract properties of the service interface are defined by the service specification (and also used by the protocol specification), but the detailed nature of the interface can be chosen during the implementation process, separately for each entity. Test suite development for conformance testing. Protocol conformance testing checks that a given entity implementation conforms to the protocol specification. The conformance test cases are developed based on the protocol specification and are applicable to all entity implementations. Therefore standard conformance test suites have been developed for certain protocol standards. == Methods and tools == Tools for the activities of protocol verification, entity implementation and test suite development can be developed when the protocol specification is written in a formalized language which can be understood by the tool. As mentioned, formal specification languages have been proposed for protocol specification, and the first methods and tools where based on finite-state machine models. Reachability analysis was proposed to understand all possible behaviors of a distributed system, which is essential for protocol verification. This was later complemented with model checking. However, finite-state descriptions are not powerful enough to describe constraints between message parameters and the local variables in the entities. Such constraints can be described by the standardized formal specification languages mentioned above, for which powerful tools have been developed. It is in the field of protocol engineering that model-based development was used very early. These methods and tools have later been used for software engineering as well as hardware design, especially for distributed and real-time systems. On the other hand, many methods and tools developed in the more general context of software engineering can also be used of the development of protocols, for instance model checking for protocol verification, and agile methods for entity implementations. == Constructive methods for protocol design == Most protocols are designed by human intuition and discussions during the standardization process. However, some methods have been proposed for using constructive methods possibly supported by tools to automatically derive protocols that satisfy certain properties. The following are a few examples: Semi-automatic protocol synthesis: The user defines all message sending actions of the entities, and the tool derives all necessary reception actions (even if several messages are in transit). Synchronizing protocol: The state transitions of one protocol entity are given by the user, and the method derives the behavior of the other entity such that it remains in states that correspond to the former entity. Protocol derived from service specification: The service specification is given by the user and the method derives a suitable protocol for all entities. Protocol for control applications: The specification of one entity (called the plant - which must be controlled) is given, and the method derives a specification of the other entity such that certain fail states of the plant are never reached and certain given properties of the plant's service interactions are satisfied. This is a case of supervisory control. == Books == Ming T. Liu, Protocol Engineering, Advances in Computers, Volume 29, 1989, Pages 79–195. G.J. Holzmann, Design and Validation of Computer Protocols, Prentice Hall, 1991. H. König, Protocol Engineering, Springer, 2012. M. Popovic, Communication Protocol Engineering, CRC Press, 2nd Ed. 2018. P. Venkataram, S.S. Manvi, B.S. Babu, Communication Protocol Engineering, 2014.

Information Harvesting

Information Harvesting (IH) was an early data mining product from the 1990s. It was invented by Ralphe Wiggins and produced by the Ryan Corp, later Information Harvesting Inc., of Cambridge, Massachusetts. Wiggins had a background in genetic algorithms and fuzzy logic. IH sought to infer rules from sets of data. It did this first by classifying various input variables into one of a number of bins, thereby putting some structure on the continuous variables in the input. IH then proceeds to generate rules, trading off generalization against memorization, that will infer the value of the prediction variable, possibly creating many levels of rules in the process. It included strategies for checking if overfitting took place and, if so, correcting for it. Because of its strategies for correcting for overfitting by considering more data, and refining the rules based on that data, IH might also be considered to be a form of machine learning. The advantage of IH, as compared with other data mining products of its time and even later, was that it provided a mechanism for finding multiple rules that would classify the data and determining, according to set criteria, the best rules to use.